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EXCLUSIVITY. SUSTAINABILITY. INNOVATION. ENGAGEMENT

haikure n째3 Settembre 2013

Magazine

News haikure Our Garments Social Network Art & Design


# 1 / WE WANT INNOVATION WHICH IMPROVES THE LIFE OF NATURE AND OF ALL PEOPLE. # 2 / WE WANT THE STRENGTH OF IDEAS, CAPABLE OF DESIGNING A WELCOMING FUTURE. # 3 / WE WANT OPTIMISTS WHO SMILE AT EVERY NEW DAY. # 4 / WE WANT TO SUPPORT THE HUMAN CAPABILITY TO CREATE BEAUTY. # 5 / WE WANT ECO-FASHION AS AN EXAMPLE OF DESIGN, ENGINEERING AND EFFICIENT USE OF RESOURCES. # 6 / WE WANT TO MAKE ECO-PANTS AS ATTRACTIVE AS POSSIBLE FOR ANYONE WISHING TO WEAR THEM. # 7 / WE WANT CHANGE, FROM HABIT TO A NEW ENERGY.

THIS IS WHY WE ARE LAUNCHING OUR MOVEMENT

IF YOU WANT CHANGE TOO, AND YOU WISH TO SHOW IT, JOIN US BY SIGNING THE MANIFESTO


Le ultime haikure

We are present! ‌in more than 250 STORES haikure expands its presence up to over 250 Stores, located almost everywhere in the world, from Italy to Germany, and then Spain, Russia, Australia, Indonesia, Switzerland and most of the United States. Come and visit our Stores, so wherever you are, you can find us whenever you like, and we are ready to give you just the best, our haikure items to bring always with you!


New Looks

BACKLABEL

Today we始d like to focus on our waistband backlabel, to fully explain to you the concepts that belong to it. A backlabel made with carefully selected 100% eco-sustainable materials, and with a simple and meaningful design. We decided to perforate it to express the concept of TRANSPARENCY at its best.

Transparency has been our hallmark since the beginning, and thanks to our tracking system customers have the opportunity to check, just by scanning a QRcode inside any item with a common smartphone, the whole production chain, in addition to the origin and composition of the related raw materials. Also it始s important to stress that all garments are completely made in Italy, which ensures higher control over the production chain and especially working conditions. We of haikure consider it essential to always give you all info about the items you始re wearing. So you始ll enjoy a value added to the clothing you buy, something to enrich our everyday commitment towards our customers. This is our transparency, this is haikure.

TRASPARENCY


Eco-sustainability We of haikure always care for nature and the well-being of people who wear our items, so we keep on searching for ever more natural materials, fabrics, fibers, like hemp for example. This isnʼt the only existing natural fiber, but, compared to the others, the only one featuring an impressive series of positive qualities. The advantages of using hemp as a fabric fiber already start from its cultivation: no pesticides or herbicides are needed, which would pollute the environment and raise costs. Unlike hemp, growing certain fibers requires herbicides that will pollute and deplete the soil, until after a few years those fibers can no longer be grown on the same piece of land. Besides, hemp can do without topdressing, is an efficient photosynthetic converter of carbon dioxide into oxygen, improves the soil as its roots release nitrogen and take in any metals that will then concentrate in the leaves, while the fiber remains free of those substances and can be utilized normally. The cultivation of hemp is self-compatible, this means it can be sown for several years with no risk of depleting the soil; cultivation areas can be small, because the plants are sown close to each other to favour their vertical growth.

ADVANTAGES

Letʼs have a look at this material advantages, which we of haikure seek to always offer you exclusive fabrics to wear: - The fabric is soft and comfortable on oneʼs body; - Thanks to its hollow fiber, hemp fabric is fresh in summer and warm in winter. - It can absorb the bodyʼs humidity – keeping it dry – as well as body heat, which is dispersed outside. - It absorbs infrared and UVA rays up to 95%. Hemp garments act as a shield against radiations from electrostatic fields and cell phones. - Tear strength is 3 times higher than cotton; besides, hemp has the best wear-resistant properties among natural fibers. - Hemp is a live fiber, so a hemp item thatʼs been left in the open during the night will regenerate, losing the smells itʼs taken until then and recovering its tone as well as softness.

CANAPA


Innovation

SUSTAINABLE PROCESSES Eco-aging is the innovative new method that we of haikure have adopted to treat our garments: a vegetable mix made of food waste, fit for producing the ʻusedʼ effect on fabric. So we get rid of the traditional ʻsandblastingʼ, a technique where fabric is blasted with sand. This solution results from creativity and innovation investments throughout our production chain. An insight that will bring about a revolution in denim abrasion techniques, as it ensures the best safety and health conditions for workers. In fact, this vegetable mix is eco-friendly, 100% biodegradable and has virtually zero environmental impact. As a new ʻagingʼ method for jeans, it replaces the much-contested sandblasting which is very harmful to workersʼ health.

Eco-Aging


Social Network

This month in haikureʼs social networks there have been quite a number of posts talking about various locations, and by their names weʼve called our items. Splendid and interesting places, cities rich in history and charm where you can spend your late summer. Still in September we keep dreaming and enjoying a bit of sun, which is something we of haikure love to bring with us and show everywhere… Weʼve been already delighted to see our garments worn by you, but we wonʼt disturb you, youʼll be just photographed and immortalized while you are strolling around, so who knows, maybe next week itʼll be your chance to appear on some social networking sites! You are the protagonists of every action we take, from the smallest to the most challenging, thatʼs why in social networks we press on with one of our key points, and involve you in every doubt and success we come across. Plus you can find a feature, Take Part in the Collection, designed to give you the opportunity to have your say about important decisions we are here to make every day!

FACEBOOK & SOCIAL


Arte & Design

Today we of haikure wish to tell you about the author who has given us inspiration for our collection, the great Kandinsky, one of the most famous artists in the world thanks to his original vision and way to use colors. In his writings Kandinsky explains his theories regarding the use of color, identifying the very strong link between a work of art and the spiritual dimension. Colors may have two possible effects on viewers: a ʻphysical effectʼ, superficial and based on momentary sensations, determined by the retinal registration of one color rather than another; a ʻpsychic effectʼ due to the spiritual vibration (produced by manʼs psychic power) through which the color reaches oneʼs soul. This can be direct or take place in association with the other senses.

Kandinskij These four main ʻsoundsʼ can be combined: warm-light, warm-dark, cold-light, cold-dark. Yellow is the point of reference for warm colors, blue for cold ones. Kandinsky attributes a double movement to the polarity between warmth and cold: a ʻhorizontalʼ and a ʻradiantʼ one. Yellow is endowed with a radiant movement which makes it advance towards the viewer from the position where it lies physically; besides it has an eccentric-centrifugal movement because it broadens outward, dazzles, repels. Blue comes with a horizontal movement that drives the viewer back and in addition is concentric-centripetal, as it winds round itself, so creating an immersion effect which draws the viewer.

The psychic effect of colors is determined by their perceivable qualities: a color has a smell, taste, sound. So for example red will reawaken the emotion of pain in us, not owing to association of ideas (red-blood-pain), but to its own characteristics, in particular its ʻinner soundʼ. Kandinsky describes this effect by means of a musical metaphor: the color is likened to a key, the eye to a hammer, the soul to a many-stringed piano. Colors can be warm or cold, light or dark.

Kandinsky, still according to his theory that color movement is a vibration which strikes the notes of inner life, describes colors based on the sensations and emotions they raise in the viewer, and compares colors to musical instruments. He considers primary colors (yellow, blue, red) and then secondary colors (orange, green, purple); each of the latter results from mixing two primary colors. A unique philosophy and passion, the same as we of haikure dedicate and work into each of our items, to let you be the real artists, yes, because wearing haikure gives you the touch of an exclusive work of art!


Food & Resturant

OUR BIOLOGICAL CUISINE Today we of haikure, who always love the beauty in our clothing and healthy living, so first quality in what you wear and eat, would like to suggest an excellent bio-recipe. Caserecce with sun-dried tomato pesto 4 servings: 1 pack sun-dried tomatoes 1 bunch arugula 1 teaspoon salt-cured capers 1 clove garlic Extra-virgin olive oil 450 g spaghetti Directions: Put the tomatoes in a terrine with garlic, capers (after washing the salt away) and 1 or 2 extra-virgin olive oil, then stir. Wash and dry arugula; put it in a mixer, add tomatoes with the sauce from the terrine and mix. Cook spaghetti till al dente, drain and mix with the sauce. Serve hot in a rustic terracotta bowl.


Locali & Location Restaurant Ai Bozzi da Giovanni is in the heart of Trastevere, one of Romeʼs most beautiful and original quarters. In a historical square of Rome, surrounded by monuments and churches, restaurant Ai Bozzi is the ideal place for lunch break as well as a comfortable, relaxed dinner. Already from springtime you can also sit outside. Its strong point is a food culture that proves genuine both in the ingredients and the way to cook them.

We of haikure… Giovanni Ai Bozzi is a place where tourist cooking and menus are banned and the quality of products comes first, along with the best way to serve them. The menu includes a variety of meats, fish and both first and second courses are always at the top. Here they take care to satisfy even the most demanding palates, and are open to any critical comments or opinions to improve the service offered. They are at the customersʼ disposal to recommend the wines most suitable for any chosen dish: red and white wines from all over Italy, because each has its own and unique characteristics.

TRASTEVERE

…have tried it!

and you???


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