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Table of Contents

1 Identity 2 Color Palette 3 Typography 4 Campaign Posters 5 Website 6 Other Applications


1 Identity

Our Brand Identity Strawberry identity represent an important evolutionary step for our company. Our goal is to change perceptions of Strawberry from solely retailers of popular priced junior to a consumer oriented company whose surprising new urbane and high-end fashion brands look becomes upto date fashion leading brands store.


STRAWBERRY

Brand Board A strong, unique Brand image that distinguishes us from the competition is imporatant in communications with suppliers, employees, neighbors and the media. Because we want all these skateholders to perceive us for what we are: a trendy, contemporary, energetic, and young stores.


Identity

STRAWBERRY


Words

These are the representing words that most effectively describe the Strawberry. The words are expressed in lights which correspond to our new perceptions.


Identity


STRAWBERRY

x x

STRAWBERRY

Strawberry Logo In 2010, Strawberry changed its logo, separating the strawberry icon and the letters. The new logo. The official Strawberry logo is made up of the letters ‘STRAWBERRY’ together with the strawberry symbol. The symplified strawberry symbol represents the company’s new style.


Identity

Strawberry logo in pink

Strawberry logo in white

This is the standard version and must be used whenever possible. Suitable for most applications (print, advertising and e-media).

The while logo can be used whenever suitable. It can be printed on black background.

Strawberry logo Scale 1:1 Minimum size: ‘STRAWBERRY’ 10 pt. (as shown below)

Reproducing the Strawberry Logo

Neither of these components should ever be used in isolation. Whenever the logo is used it must always be presented in a way that ensures immediate recognition. To allow this to be achieved, three different presentations of the official Strawberry logo are available. The rules shown in this section will ensure the Strawberry logo is always presented in a consistent and clear way. The logo should only be used in the colors pink on image or white background or white on black background.


STRAWBERRY

STRAWBERRY

Correct Use

The examples on this page illustrate proper usage of the Strawberry logo. Logo with Background There always must be adequate contrast between the background and the logo.


Identity

(except for websites)

Incorrect Use

The examples on this page illustrate range of incorrect uses of the Strawberry logo.


2

Color Palette

The Strawberry Colors The colors selected for our company’s identity form an integral part of it.To ensure clear and immediate recognition, we use two main colors to represent the Strawberry Brand: pink, black, and white. Black and white are timeless and refined, and when pink is used together, the result is energetic and trendy due to the sticking out color.


Color Palette

Black C/M/Y/K 0/0/0/100 HTML #1E1E1E

White C/M/Y/K 0/0/0/0 HTML #FFFFFF

White C/M/Y/K 11/96/42/0 HTML #D4145A

Reproducing Strawberry Colors The use of the correct colors is defined on this page. To enable successful color matching of Strawberry colors pink and black. The Strawberry identity colors should also be applied to media such as internet websites and Powerpoint presentations.


3

Typefaces

The DIN Typeface The approved Strawberry typface is the DIN. This typeface has proved to be easy to read and is available almost everywhere. All versions can be used as necessary and appropriate.


Typefaces

Primary typefaces DIN bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIFKLMNOPQRSTUVWXYZ

Secondary typefaces DIN medium

abcdefghijklmnopqrstuvwxyz ABCDEFGHIFKLMNOPQRSTUVWXYZ DIN light

abcdefghijklmnopqrstuvwxyz ABCDEFGHIFKLMNOPQRSTUVWXYZ

The DIN Typeface The DIN typeface is very legible and easy to reproduce. The typeface has gained popularity due to its wide exposure and has been also used by non-governmental organisations and businesses. For graphic design and desktop publishing, FSI FontShop International offers an extended version of this typeface called FF DIN.


4 Posters

Our Brand Identity

Strawberry identity represent an important evolutionary step for our company. Our goal is to change perceptions of Strawberry from solely retailers of popular priced junior to a consumer oriented company whose surprising new urbane and high-end fashion brands look becomes upto date fashion leading brands store.


Campaign Posters

Campaign Posters A young woman on the poster combined with pink city lights represents Strawberry’s urbane and energetic fashion. This kind of poster enables the advertisement of their clothing lineups through the woman model.


Poster Series More series of the campaign posters are designed, where each poster has its own theme that represents the company’s pursuits.. The woman wears different versions of Strawberry’s clothes, and the city lights also have different shapes to support the themes.


Campaign Posters

Poster Use The examples on this page illustrate various ways the Strawberry posters are applied to public transportations.


5 Website

Maintaining Our Style We are one company with one style. That is why we have made a customized design and an overall look and feel for our complete internet site. On the next pages we give an overview of the family structure of our web.


NEW IN

FEATURES

MY BAG

BLOG

CHECK OUT TWITTER YOUTUBE FACEBOOK

STRAWBERRY

ABOUT

ONLINE SHOP

MY ACCOUNT

OUR STORES

LOG IN

HELP

CITY WALKCITY BLACK CITY HIP

nine west calvin kleinecko city walk pumps black jeansred marc OFF 40% OFF NOW 30% OFF NOW 40% NOW

bongo

calvin klein jeans

© 2010 Strawberry

red by marc ecko

contact us

nine west

catalog

jones new york gift cards

emma james career

allison taylor privacy policy

Website It is only logical that the way in which we present ourselves on the internet should reflect our corporate identity. On these pages we give an overview of the ‘look and feel’ of our internet.

plugg

l.e.i. site map

Leo


Website location.php

NEW IN

FEATURESB

MY BAG

LOG

CHECK OUT TWITTER YOUTUBE FACEBOOK

STRAWBERRY

WHAT

ONLINE SHOP

OUR STORES

MY ACCOUNT

LOG IN

HELP

STORE LOCATIONS >

NEW YORK Manhattan Downtown 115 Fulton Street. 646-786-0680

>

>

>

+ -

253 Broadway (corner of Warren) 212.556.4621 335 Broadway (between Worth & Leonard) 212.274.0182 38 East 14th Street (University Place) 212.353.2700 286 First Avenue (17th Street) 212.677.4986 Midtown Manhattan Mall – 901 Avenue of Americas (32nd Street) 212-279-8767 Port Authority Bus Terminal, Main Concourse,S. Wing, 625 8th Avenue 212.947.5799 Empire State Building – 14 West 34th Street 212.279.8696

129 East 42nd Street (Lexington Avenue) 212.986-7030

© 2010 Strawberry

contact us

catalogg

ift cardsc

NEW IN

areer

FEATURESB

privacy policy

LOG

MY BAG

site map

CHECK OUT TWITTER YOUTUBE FACEBOOK

STRAWBERRY

ABOUT

ONLINE SHOP

MY ACCOUNT

OUR STORES

LOG IN

HELP

SUN DRESSES NEW IN BRANDS DENIMS TEES BOTTOMS

A Place in the Sun Brand Name Sun Dresses 30% OFF

DRESSES -View All -Sun Dresses -Tea Dresses -Bodycon Dresses -Maxi Dresses SPORTSWEAR SHOES HANDBAGS JEWELRY SWIMWEAR SALE

© 2010 Strawberry

Calvin Klein domain dress $40.00

contact us

Jones New York strapless pleated dress $28.00

catalogg

Jones New York ilaria dress $32.00

ift cardsc

Emma James cross back dress $32.00

areer

Allison Taylor chelsea dress $58.00

privacy policy

site map


6

Other Applications

Practical Examples How should Strawberry identity be used? Consistently of course. In all communications. Every time we use Strawberry corporate identity, we should strive to achieve maximum recognizability for Strawberry by consistently using our logos, colors, typefaces, graphic elements and image spectrum.


Shopping Bags The designs used for posters can also be applied to shopping bags. In these bags, the woman is omitted to give more simplicity and bring more attention to the Strawberry symbols.


Applications

John Smith sales manager 253 broadway new york ny 10004

STRAWBERRY

212 274 0182 tel 212 278 0283 fax www.strawberrystores.com jsmith@strawberrystores.com

John Smith sales manager 253 broadway new york ny 10004

STRAWBERRY

212 274 0182 tel 212 278 0283 fax www.strawberrystores.com jsmith@strawberrystores.com

Business Card For Strawberry business cards one standard size has been internationally specified. Information should be presented ‘working upwards’ from the bottom of the card.



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