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Portofolio

HK L

20 17

Portofolio / Muhammad Haekal Universitas Bina Nusantara


Hi There

WELCOM MY VI J O U R N


ME TO SUAL N E Y


I nV iss ui adl e M y Journey Chapter 1 - About Me Chapter 2 - Branding Chapter 3 - Advertising Chapter 4 - Digital Imaging Chapter 5 - Photography Chapter 6 - Packaging Design


Design is

a journey of

Discovery


Chapter 1

He llo


About me Hello my name is Muhammad Haekal, you can call me Haekal. I’m a Visual Communication Design student at B i n a N u s a n t a r a U n i v e r s i t y, m a j o r i n g i n C r e a t i v e A d v e r tising. I’m so liked about of art and design and then highly interested to branding and advertising. I able to work together in teams or personal and easy socialize with new people. My best skill in application is Adobe Illustrator and Adobe Photoshop, I have many ideas to be developed..


C u r ricul l u m Vitae

Curucullum Vitae

Personal Inf Name Birth Gender Adress

Muham March Male Jl. Pe blok.1 no.7 Meruy Barat

Contact Phone E-mail Line IG FB

+6287 m-hae haeka instag faceb .haeka

Education University 2014 Now

Senior High School 2012 2014

Junior High School 2009 2012

Elementary School 2003 2005 and 2005 2009

Binus

Intern Board

SMPI Kema

SDI Al and SD


Design Skill

fo

mmad Haekal h 11th, 1997

. Ilustration

e n y e l e s a i a n To m a n g V 155

ya

Selatan,

Jakarta

. Branding . Advertising . Photography . Animation . Typography . Digital Imaging

7884563556 ekal@hotmail.com al.kal gram.com/haekalhkl ook.com/muhammad al.5201

Interest - Layout - Branding - Sport - Automotive - Music

University

national Islamic ding School

- Browsing - Photography - Traveling

Experience

Al-Azhar 4 andoran

Al-Azhar 5 Kemandoran SDI AL-Azhar 8

Graphic Designer Internship At Magna Graphic Agency Period (20 Februari-20 June 2017)


Chapter 2

Br an di ng


Branding

Branding Polytech Phase : Freelance Scoop of work : Logo and brand identity Polytech is an industrial company engaged in the sale of timber and also furniture made from wood

Tools : Adobe Illustrator


Branding

Create Logo School AINS Phase : Freelance Scoop of work : Logo Tools : Adobe Illustrator and Photoshop

Meaning of Logo


Situation

AINS (Aceh International Nature School) emphasis on eco-friendly and sustainable design and create natural spaces into building and buildings became part of nature.


Chapter 3

Adv ert isi ng


Publish Post On Social Media Phase : Internship Assignment Scoop of work : Publish Ad Artwork Tools : Adobe Illustrator and Photoshop

Post Instagram

Instagram

Post memperingati bulan Ramadhan

Post Campaign “Kreasikan fotomu�


Post

Facebook

Facebook

Post memperingati Easter Day

Post photo Samyang + Ripik Hijau


Print Ad Series

t h e a b o v e a d i s a d v e r t i s i n g a s e r i e s o f c o f f e e g o o d d a y, t h e intent of the ad at the top was coffee goodday can make your days fun with the main visual coffee beans in bunk form a unity in the form of the symbol of love, peace, and a smile. advertising theory above using the principle of simile.


Goodday Print Ad series Phase : Assignment Scoop of work : Redesign Print Ad Tools : Adobe Illustrator and Photoshop


Print Ad Series


Print Ad Series Print Ad Series GoodTime Phase : Assigment Scoop of work : Print Ad Tools : Adobe Illustrator and Photoshop

the above ad is advertising a series Goodtime, the intent of the ad above is cookies from Goodtime can say that moment of happiness can be realized when you eat the product Goodtime. the above used the advertising theory figure of speech personification


Chapter 4

D i g i t a l I m a g i n g


Digital Im

Phase : As

Scoop of work : C

Print Ad, and C

Tools : Adobe

C o v e r

Digital Imaging

M a g azine

Print

Ad


maging

ssigment

Cover Magazine,

Cover movie

e Photoshop

d

C o v e r

Movi e


Chapter 5

Pho tog rap hy


Outdoor Photography

Canon EOS 600D Canon EF-S 18-55mm f/3.5-5.6 IS III ISO 125 18mm 0 ev Æ’/8 1/32o


Canon EOS 600D Canon EF-S 18-55mm f/3.5-5.6 IS III ISO 100 18mm 0 ev ƒ/5.6 1/100

Canon EOS 60D Canon EF-S 18-55mm f/3.5-5.6 IS II ISO 125 55mm 0 ev ƒ/5.6 1/320

Canon EOS 600D Canon EF-S 18-55mm f/3.5-5.6 IS II ISO 3200 21mm 0 ev ƒ/4 1/50


Chapter 6

P a c k aging De s i gn


Packaging Design Design Packaging Phase : Internship assignment Scoop of work : Design and Mockup Packaging Soyjoy

Mockup Packaging back

Tools : Adobe Illustrator and Adobe Photoshop

Mockup Packaging Front


Front Design Design Packaging Phase : Internship assignment Scoop of work : Packaging Design Ripik Hijau Tools : Adobe Illustrator and Adobe Photoshop


Rear Design


T h a n k Yo u

THANKS VISIT V I S U J O U R N


FOR MY A L N E Y


Muhammad Haekal-2017

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