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VOLUME 19, NO. 2, 2016



DEAR HACR STAKEHOLDERS, This past spring we were honored to bring together a collection of the nation’s most influential Hispanic leaders, board directors, and executives at the HACR Annual Programs and 24th Annual Symposium: The Power of Hispanic Inclusion™ in Washington, D.C., at the Mandarin Oriental. Once again sponsored by Target Corporation, the symposium was able to serve as an outlet to discuss and identify effective strategies for advancing Hispanic inclusion with an impressive line-up of speakers. A highlight of this year’s symposium was the 10th Annual HACR CEO Roundtable, which featured Brian Cornell, chairman and CEO of Target Corporation; Roger W. Crandall, president and CEO of MassMutual; Craig Menear, chairman, CEO, and president of The Home Depot; and Frederick Waddell, chairman and CEO of Northern Trust. HACR also celebrated 30 years of excellence and success in the nation’s capital. Three decades of undeniable success was only possible with the support of our Board of Directors, Corporate Members, participants, and sponsors.

This edition of the Corporate Observer includes a recap of HACR’s signature programs and symposium, the 10th Annual HACR CEO Roundtable, the 30th Anniversary celebration, as well as recent news from our Corporate and Coalition Members. Also in this issue, the next installment of the HACR YHCA Leadership Interview Series features Mara Garcia Kaplan of Target Corporation, Alvaro Silva Vargas of The Coca-Cola Company, and Carlos Villasana of Capital One. Each HACR YHCAer shared intriguing insights on their professional journeys as they climb to the top of Corporate America. On behalf of HACR, we would like to thank you again for your continued support as we raise the bar for Hispanic inclusion. Sincerely,

Cid Wilson President & CEO

BOARD OF DIRECTORS Ignacio Salazar Ser-Jobs for Progress National, Inc. HACR Board Chair Dr. Juan Andrade United States Hispanic Leadership Institute HACR Board Vice Chair Ronald Blackburn-Moreno ASPIRA Association, Inc. HACR Board Treasurer Amy Hinojosa MANA, A National Latina Organization HACR Board Secretary Angel Zúñiga American GI Forum of the United States The Honorable Linda T. Sánchez Congressional Hispanic Caucus Institute



CORPORATE OBSERVER The Honorable Lincoln Díaz-Balart Congressional Hispanic Leadership Institute, Inc. Sonia Lopez Cuban American National Council Dr. Antonio R. Flores Hispanic Association of Colleges and Universities Roger C. Rocha League of United Latin America Citizens Martha Montoya National Association of Hispanic Publications Janet Murguía National Council of La Raza Thomas Savino Prospanica Javier Palomarez United States Hispanic Chamber of Commerce

The Corporate Observer is a publication of the Hispanic Association on Corporate Responsibility (HACR). HACR’s mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. Cid D. Wilson President and CEO Vanessa Bowling Ajavon Executive Assistant, Operations Dr. Lisette Garcia Senior Vice President and COO Eric Lopez Manager, HACR Research Institute Sarah Negris-Mamani Manager, CEF Program Yariany Perez-Nieto Associate, Corporate Partnerships Ariana Solis Gómez Director, Communications Elia Quintana Director, Corporate Development



THE POWER OF HISPANIC INCLUSION ™ HACR hosted its 24th Annual Symposium: The Power of Hispanic Inclusion™ in Washington, D.C., May 2-3, at the Mandarin Oriental. Hosted by Target Corporation, the symposium brings together a collection of the nation’s most influential Hispanic leaders and executives to discuss and identify effective strategies for advancing Hispanic inclusion in Corporate America. Along with this, the symposium acts as a stimulant to develop the future generation of Hispanic corporate leaders. The Annual HACR Symposium offers Corporate America direct access to the Hispanic community, talent, entrepreneurs, and leadership. In turn, this generates a professional environment to ensure corporate responsibility and market reciprocity for the nation’s Hispanic population. The 24th Annual HACR Symposium kicked off with the HACR Corporate Members breakfast with opening remarks from HACR President and CEO, Cid Wilson. During the breakfast, HACR recognized the support of its Corporate Members and presented the state of HACR, new Corporate Members, and the organization’s vision for the years to come. The first session of the day, “The Procurement Roundtable,” featured Manuel Diaz, associate director of Pharma R&D Quality and Compliance Operations at Janssen - Johnson & Johnson; Tiffany Eubanks-Saunders, senior vice president and enterprise services executive at Bank of America Corporation; José Nido, vice president of Global Supplier Diversity at Wyndham Worldwide; and Bob Stewart, vice president of U.S. Supply Chain Services at McDonald’s Corporation. The panel was moderated by Raymond J. Arroyo, managing director at Reffett Associates. Discussion topics focused on the latest insights and trends pertaining to Hispanic suppliers, capital formation, small business investment, and the expansion of diverse contracts and partnerships. 4


After the session, participants enjoyed a networking lunch sponsored by Sodexo, Inc. and listened to one of their executives, Lorna C. Donatone, region chair for North America and CEO of Schools Worldwide. MGM Resorts International sponsored the second business session, “The C-Suite Roundtable,” where Yolangel “Yogi” Hernandez Suarez, vice president and chief medical officer for Humana’s Integrated Care Delivery Organization; Jorge Perez, SVP Finance & CFO for MGM Resorts Regional Operations; Kleber Santos, executive vice president of Consumer Banking for Capital One’s Retail and Direct Bank; and moderator KC Caldwell, managing editor of Hispanic Executive magazine discussed key leadership traits, skills they look for in executives, and opinions on Hispanic inclusion. Sponsored by ESPN, the last business session of the day was the “Industry Spotlight: Diversity and the Business of Sports” session featuring Michelle Bella, vice president of Sales and Consumer Marketing of ESPN Deportes; Tom Córdova, sports business executive and contributing columnist for Street and Smith’s Sports Business Journal; Donna Dozier Gordon, director of Diversity & Inclusion for the United States Tennis Association; Oris Stuart, chief diversity and inclusion officer at the National Basketball Association (NBA); and Renee Tirado, senior director of Recruitment for the Major League Baseball (MLB). Moderated by Max Bretos, on-air talent for ESPN, this session focused on the level of diversification in the sports industry in America as well as the current state and future of Hispanic inclusion in the industry. That evening, participants networked at the HACR Young Hispanic Corporate Achievers™ Awards & 10th Anniversary Reception sponsored by Altria, General Motors Co., and MillerCoors.

24TH ANNUAL HACR SYMPOSIUM: THE POWER OF HISPANIC INCLUSION ™ RECAP On Tuesday, the day started with the “Hispanic Inclusion at the Center of Innovation” business session with Emilio Gonzalez, executive director of Strategic Alliances at Verizon; Randy Huey, global executive at Dell; Dan Turton, vice president of Federal and Administrative Affairs at General Motors Co.; and moderator Robert Rodriguez, president of DRR Advisors LLC. Panelists exchanged views on the importance of leveraging internal and external partnerships to accelerate growth, staying true to the company’s brand, engaging with the growing Hispanic entrepreneurial sector, and how multicultural and Hispanic insights play a role in business strategies. Next, a session sponsored by Denny’s, “Focus on Philanthropy” included Denise Clark, senior vice president and strategic philanthropy consultant for Wells Fargo’s Enterprise Strategic Philanthropy group; Lori George Billingsley, vice president of Community Relations for Coca-Cola North America; and Jill Van Pelt, senior vice president and chief people officer of Denny’s Corporation. The session was moderated by Alexandra Aquino-Fike, vice president of Development for Hispanics in Philanthropy (HIP). The HACR Symposium luncheon, sponsored by Ford Motor Company and Marriott, gave participants the opportunity to network and enjoy remarks from guest speaker Thomas E. Perez, U.S. secretary of labor. Perez spoke about his mission of giving all Americans an equal chance to get and stay ahead in Corporate America. After lunch, the “Latina Power Executives” panel featured Yanela Frias, vice president of Finance at Prudential’s

Individual Annuities business and Sonia Perez, president at AT&T Louisiana. This empowering session moderated by Natividad Hawkins, training consultant at UNICEF, gave women executives the opportunity to share their best career advice, as well as personal and professional journeys to the top of the corporate ladder. The final business session of the day was the “Annual HACR CEO Roundtable.” Celebrating its 10th Anniversary, the HACR CEO Roundtable featured Brian Cornell, chairman and CEO of Target Corporation; Roger W. Crandall, president and CEO of MassMutual; Craig Menear, chairman, CEO, and president of The Home Depot; and Frederick Waddell, chairman and CEO of Northern Trust. For the ninth consecutive year, Telemundo’s Norma Garcia moderated this discussion and engaged the CEOs in a thought-provoking conversation regarding diversity and Hispanic inclusion at their companies. That evening, HACR celebrated three decades of excellence and success at their 30th Anniversary Gala sponsored by Target Corporation. HACR has worked with companies across Corporate America to address the lack of Hispanic inclusion on corporate boards and in the C-suite. The 30th Anniversary Gala was an opportunity to salute the commitment of Corporate Members of HACR to diversity and Hispanic inclusion. HACR’s work would not be possible without the support of its Corporate Members, Coalition Members, Board of Directors, and Staff. HACR’s 25th Annual Symposium will be held at the Westin Book Cadillac in Detroit on May 2-3, 2017.

2016 Symposium Industry Spotlight Business Session: Diversity and the Business of Sports.

United States Secretary of Labor Thomas E. Perez.

HACR Board of Directors with CEOs Brian Cornell, Roger W. Crandall, Craig Menear, and Frederick Waddell.

LULAC’s Brent A. Wilkes, Target Corporation’s Laysha Ward, and HACR Board Member Dr. Juan Andrade.

2016 HACR




Ford Motor Company Fund











HACR YHCA 10TH ANNIVERSARY INTERVIEW SERIES Comedian Jerry Seinfeld famously once said that if life is a board game, lawyers are the only people who have actually taken the time to read the rules on the inside of the top of the box. If that analogy is indeed correct, then Mara Garcia Kaplan is definitely on top of her game.


provides strategic guidance and transactional support on M&A activity, including the recent sale of Target’s pharmacy and clinics business to CVS. Prior to joining Target, where she has been employed for over five years in a variety of positions, Kaplan worked for the law firm now known as Faegre Baker Daniels. There, Kaplan’s primary duty was to advise multinational clients on cross-border transactions, including global M&A, restructuring, joint ventures, and market entry strategies. Prior to her impressive legal career, Kaplan spent five years working in the financial services industry. In addition to her daily work responsibilities, Kaplan has also maintained a number of important positions at the professional level throughout her career. For instance, she has held various leadership roles both at the Hispanic National Bar Association (HNBA) and the Minnesota Hispanic National Bar (MHBA) since 2004, including serving as President of the MHBA and Regional President of the HNBA.

TARGET For the past three and a half years, Kaplan has held the position of director counsel at Target Corporation. In this capacity, she manages all legal aspects of merger and acquisition (M&A) activity for the popular Minneapolis based-retailer, which has over $75 billion in sales. She also 8


Furthermore, Kaplan, who is originally from Mexico, has also served as a member of the Advisory Board of the Institute for Mexicans Abroad, a decentralized agency of the Mexican government’s Foreign Ministry. The organization’s primary mission is to support Mexicans who live and work abroad. For her education, Kaplan received her Bachelor of Science in finance from Winona State University, in Minnesota. She then went on to obtain her Juris Doctor from the William Mitchell College of Law, in Saint Paul, Minn., where she ranked in the top 25 percent of her class. Kaplan also attended the Crummer Graduate School of Business at Rollins College, in Orlando, Fla., where she obtained an Executive Mini-MBA.

HACR YHCA 10TH ANNIVERSARY INTERVIEW SERIES Career growth Among Kaplan’s numerous awards and accolades is a prestigious nomination as one of two of Target’s 2013 fellows for the Leadership Council on Legal Diversity, an organization with over 250 members whose goal is to continuously improve the legal profession’s diversity and inclusion performance. Outside of her organization, Kaplan was also named in 2015 by the Hispanic Association on Corporate Responsibility (HACR) as a Young Hispanic Corporate Achiever™ (YHCA). “I received an email from Chief Diversity Officer Kim Strong and her team saying I was a good candidate for this program,” said Kaplan. “I was very thankful and honored to be considered. We have a lot of great talent at Target, so the fact that they chose me made me feel very good and much appreciated. I was very excited.” When asked why she believes she was chosen to participate in such an esteemed program, Kaplan explains that she was told that she was selected because of her passion and dedication to her work and Target, for being a trusted advisor to her business partners, and her commitment to diversity. By far, one of the biggest benefits of participating in the HACR YHCA program, according to Kaplan, is the plethora of networking opportunities it provides, especially to industries outside of one’s own. “As a lawyer, you tend to know a lot of people in your profession, but this expanded my network outside of just lawyers,” said Kaplan, who adds that she was the only delegate of the legal profession present during her program. Today, Kaplan and her HACR YHCA classmates stay connected via multiple technology platforms. “Whenever we go to each other’s cities, we try to connect and get together. We were a close group,” she explains.

“Going through this program gave me the opportunity to meet incredibly talented people, from different professions and backgrounds, but who all share a commitment to diversity and inclusion. I am proud to say that I count many of them among my own personal board of advisors today.”

Interestingly, the HACR YHCA program allowed Kaplan to connect with fellow Target associates who had also participated in the program, in different classes, since the program’s inception in 2007, but whom she had never met previously. “We work in the same building, but we haven’t spent time together before. You go to a different city, and this is how you meet,” she explains.

For Kaplan, participating in this initiative has impacted her career in two key ways. First, it provided vital tools for developing a specific plan to organize her professional goals and aspirations. “You have to manage your career and take risks because sometimes you get comfortable in your job. This program reignited the fuel. It gave me permission to dream a little more.” Secondly, Kaplan feels that the program provided her with the inspiration to evaluate her own career path and look toward the future. This, she assures, was in large part thanks to program facilitator Juana Bordas, a motivational speaker, best-selling author, and president of Mestiza Leadership International (MLI), a company dedicated to leadership, diversity, and organizational change. “Our leader, Juana, was amazing. I can’t imagine the program being the same without her,” assures Kaplan. “She set the tone right from the beginning. It was very professional, but with a personal touch, because of her personality and the way she conducted training sessions. You can definitely learn how to be a dynamic presenter and how to be professional from somebody like her. It’s not something she necessarily tried to teach to us, but it was good to see.” Most importantly, Kaplan shares that one of the most important lessons she carried away from her HACR YHCA experience is how she, as a Latina, can positively impact others and open the door for young Hispanic professionals in the future. “We have an obligation to our community and, in a way, to our heritage and our predecessors, to exploit our full potential, to do the best we can, to influence the system to make it a better and more inclusive environment, to lift each other up, and to have fun while doing all of that,” explains Kaplan. “It’s not just for me; I shouldn’t just advance because I want to,” she adds. “We need to be the best we can be so that we can set the path for others. I firmly believe I wouldn’t be here without the effort of others, and I feel like I have the same obligation to future generations of Hispanics and women.” According to Kaplan, it is organizations like HACR and initiatives such as the HACR YHCA that create this pathway and provide the necessary opportunities for Hispanics to advance and succeed in Corporate America. “I want to emphasize how thankful I am to HACR and this program. Please continue all the work that you are doing in elevating awareness of all the good Hispanics bring to our communities and in advocating for Hispanics in this country,” says Kaplan.




CHCI ANNOUNCES 39TH ANNUAL HISPANIC HERITAGE MONTH THEME AND EVENTS Join CHCI as thousands from around the country gather in Washington, D.C. on September 13-15, 2016, for the nation’s premier events commemorating Hispanic Heritage Month - CHCI’s Public Policy Conference and Annual Awards Gala. This year’s theme, EDUCATE. ENGAGE. VOTE., addresses the importance of Latinos engaging in the political process in this critical election year. CHCI’s Public Policy Conference will assemble members of Congress, corporate and nonprofit leaders, and national experts to participate in timely discussions of policy issues affecting the Latino community and the nation. This year’s conference will host the most policy sessions in CHCI’s history, with 22 sessions devoted to providing best practices and the latest information on issues from health care and education, to energy and technology. The 39th Annual Awards Gala will gather more than 2,000 guests as CHCI presents its Medallion of Excellence Awards to entertainer Cheech Marin and Girl Scouts CEO Anna Maria Chavez, celebrating their outstanding accomplishments and giving back to their communities. Don’t miss CHCI’s 2016 Hispanic Heritage Month events. To purchase a gala table, sponsor a policy summit, or register for this year’s conference, please visit hhm.chci.org.

CHLI ADVANCING THE FUTURE: ONE MILLENNIAL AT A TIME The Congressional Hispanic Leadership Institute (CHLI) continues to put forth immense focus into preparing and connecting today’s millennials for a bright future. The CHLI Future Leaders Conference, which was held on Capitol Hill on June 24, 2016, invited student interns, young professionals, congressional staffers, and community leaders to hear congressional speakers and distinguished corporate executives inspire and promote public service, leadership, and entrepreneurship. Speakers included U.S. Representatives, Fortune 1000 executives, and nonprofit leaders. The CHLI Regional Future Leaders Conference was chaired by U.S. Representative Carlos Curbelo (FL-26) in Miami. The CHLI Red White Y Tu forums will educate, engage, and empower millennial voters to make their mark in the 2016 election. The three city tour will include discussions on the importance of being educated on the political process 10


and of the Latino voter participation. CHLI will visit Los Angeles, Miami, and San Antonio throughout August and September. For additional information about CHLI and how to get involved as a sponsor, speaker, or partner organization for our programs, please visit www.chli.org.

HACU CELEBRATES 30 YEAR ANNIVERSARY, ANNUAL CONFERENCE ON HISPANIC HIGHER EDUCATION OCT. 8-10, 2016 IN SAN ANTONIO On May 23-24, the Hispanic Association of Colleges and Universities (HACU) marked the 30th Anniversary of its founding in San Antonio. HACU will commemorate 30 years of championing Hispanic higher education success with its annual conference, Oct. 8-10, 2016, in San Antonio. The Conference is expected to draw 1,600 conference participants, including 400 college students, from across the United States, Puerto Rico, and Latin America. Workshops will be offered under six tracks, one of which is executive leadership for presidents and CEOs and will include a session on corporate board readiness. The Conference Exhibit Hall will offer a variety of networking opportunities for individuals of all career levels. A College and Career Fair, open to the public, on Oct. 9 from 2-5 p.m., will include workshops for collegebound students and their families. Exhibitors seeking to fill internship and entry-level positions will receive the résumés of students attending the Student Track, a career and leadership development program offered with the support of its sponsors. Conference information is available at www.hacu.net. Sponsorship inquiries can be emailed to development@ hacu.net or by calling 210-692-3805. Submit exhibitor inquiries to conferences@hacu.net.

MANA CELEBRATES 25TH ANNIVERSARY OF HERMANITAS® PROGRAM AT ANNUAL CONFERENCE On July 21-23, 2016, Latina leaders from the oldest and largest Hispanic women’s membership organization in the country met for the 2016 MANA AvanZamos® Leadership Institute, along with youth attending the national HERMANITAS® Leadership Institute, for a conference of workshops, educational activities, and inspiring speakers in Washington, D.C. R

HACR COALITION MEMBER NEWS SUBMISSIONS The annual MANA AvanZamos® Leadership Institute draws influential Latinas from around the country who connect with community leaders and opinion shapers through workshops and trainings. Participants gain valuable information and resources from top Latina trailblazers through financial literacy and mentor training, advocacy issue briefings, chapter capacity building workshops, leadership development, and more. 2016 marks the 25th Anniversary of the National MANA HERMANITAS® Program, a national mentoring program that provides young Latinas ages 11-18 with educational and skill-building opportunities, leadership development, mentoring, and peer support. The program is designed with cultural competence and addresses the physical, emotional, social, and intellectual needs of Latina youth. Since 1991, the MANA HERMANITAS® Program has been meeting the needs of young Latinas, encouraging the pursuit of high academic goals; healthy attitudes and practices; leadership development; cultural pride and multicultural awareness; and proactive community involvement. The success of the program has been featured in the Harvard Journal of Hispanic Policy. In 2015, the program was named a Bright Spot in Hispanic Education by the White House Initiative on Educational Excellence for Hispanics.

HISPANIC, BLACK NEWSPAPERS SEEK ADVERTISING JUSTICE In March, the NAHP, a nonpartisan trade organization representing the nation’s largest Spanish language publications including print, online, and social 400, and the NNPA, which consists of 205 African-American-owned community newspapers – also including print and online news – joined together on Capitol Hill in Washington, D.C.

was used to purchase ads at NAHP and NNPA-member newspapers. Others in Congress and in the Senate also have joined the call, noting that America consists of 97 million Hispanics and blacks – 33 percent of the total U.S. population.

SER NATIONAL: BUILDING ON PROGRESS SER-Jobs for Progress National, Inc., honored three national leaders for their continued support of SER’s mission during the first SER National Advocacy Awards held in Washington, D.C., earlier this year. U.S. Secretary of Labor Thomas E. Perez, Senator Orrin G. Hatch of Utah, and Congressman Ben Ray Lujan of New Mexico were recognized as 2016 SER National Advocacy Awards Winners in a ceremony last February. Their support allows SER to transform lives and ensure that many U.S. Hispanics can achieve their full educational dreams and economic potential. SER salutes the inaugural winners of the SER National Advocacy Awards. The event was held at Comcast Corporation, the title sponsor, and MGM Resorts was also a sponsor. Now in its 52nd year, SER formulates and advocates initiatives resulting in the increased development and utilization of America’s human resources, with special emphasis on the needs of Hispanics. “Together with our affiliates and our many supportive corporate sponsors, SER serves participants who seek to improve their lives, those of their children, their communities,” said SER National President and CEO Ignacio Salazar. “All of these people share similar goals, to grow, to serve, to provide for families, and to be contributing members of this great nation.”

The organizations wanted an explanation about the lack of advertising dollars spent by federal government agencies like the Department of Defense, NASA, Treasury, and others. With D.C. Congresswoman Eleanor HolmesNorton behind them, the groups touted the relevancy of their member newspapers. Those newspapers have a combined weekly readership of 43 million subscribers and with Hispanics and blacks combining their $2.3 trillion buying power, NAHP and NNPA publications now enjoy unprecedented influence and great advertising reach. They’ve requested the Government Accountability Office report on how government agencies spend ad dollars. Previously, a 2007 report revealed federal agencies spent $4.3 billion in advertising money, but only a small amount CORPORATE OBSERVER



2016 HACR


Top Row: Jose Armario, Adalio Sanchez, Judge Nelson A. Diaz, Victor Arias, Consuelo Madere, George Herrera, Victor Carrillo, Lou Nieto, Gerry Lopez, and Tom Castro. Front Row: Frank A. Rodriguez, Donna M. Alvarado, Kim Casiano, Patricia Diaz Dennis, Ana Dutra, Patricia Salas Pineda, Dolores Kunda, Juan Verde, and Antonio Garza.

The ninth annual HACR Corporate Directors Summit™ (CDS) was held in Washington, D.C., April 29-May 1, at the Mandarin Oriental. The HACR CDS serves as an opportunity for Hispanic directors currently serving on corporate boards of Fortune 500 and HACR Corporate Member companies to exchange their professional thoughts and experiences on Hispanic inclusion in Corporate America. The CDS was developed in 2007 to further the organization’s mission in increasing the number of Hispanics serving on corporate boards. The 2016 HACR CDS began on Friday, April 29, with a joint welcome reception and dinner sponsored by Delta Airlines and MassMutual. The dinner featured business entrepreneur, Maria Contreras-Sweet, the 24th administrator of the U.S. Small Business Administration and a member of President Obama’s cabinet.



Following the dinner, participants attended the “Best of the Boardroom” reception, sponsored by Hispanic Executive magazine. KC Caldwell, managing editor of Hispanic Executive magazine, presented their annual “Best of the Boardroom” issue. In addition, members of the HACR CDS including Aida Alvarez, Consuelo Madere, Patricia Salas Pineda, and Gilbert Casellas were honored for taking active roles in paving the way for Hispanics in the corporate boardrooms. On Saturday, April 30, participants engaged in a dialogue focused on cyber enterprise risk management and governance in a session titled “Cyber Innovation & Risk Impacting Boards” with leadership fellow and faculty at the National Association of Corporate Directors (NACD) and chair of the board for Axon Global, Israel Martinez.


CSX’s Donna Alvarado.

MassMutual’s Patricia Diaz Dennis.

Afterward, the directors attended an enriching session titled “Board-Level Diversity Conversations” focusing on the value of variation in the composition of corporate boards. The panel featured Dr. Reatha Clark King, chair, NACD; Richard Schroth, managing director, Newport Board Group’s Technology Strategy, Innovation, and Global Cyber Practice; and Dr. William Klepper, professor and director of executive education, Columbia Business School. Next, participants enjoyed a joint luncheon with the HACR Corporate Executives Forum™ (CEF) and Corporate Achievers Summit™ (CAS) participants where John Engler, Peter Gleason, and Cid Wilson discussed professional challenges faced in their own executive advancement as well as provided crucial advice to promote the growth of opportunities in the workplace. Later, Dr. William Klepper introduced “The Demoulas Market Basket Case - A Governance Challenge” case which provided insights on family-based boards, and motivational coach, María Marín presented the “Leveraging Global Markets for Executive Advancement” session.

Toyota’s Patricia Salas Pineda and NACD’s Dr. Reatha Clark King.

HACR’s Cid Wilson, Telemundo’s Maria Celeste Arrarás, and Former U.S. Secretary of Commerce Carlos Gutierrez.

CDS joined CEF, CAS, and the HACR Young Hispanic Corporate Achievers™ for a closing reception and dinner sponsored by Comcast/NBCUniversal/Telemundo and Ford Motor Company. Telemundo’s Maria Celeste Arrarás was recognized for 30 successful years as an anchor and former U.S. Secretary of Commerce Carlos Gutierrez delivered a powerful keynote speech to conclude a successful program. The next CDS program will be held at the Westin Book Cadillac in Detroit on April 28-30, 2017.



That evening, CDS and CEF participants enjoyed an off-site reception and dinner at Charlie Palmer Steak sponsored by Morgan Stanley and Toyota. The last day of the program included a series of business sessions focused on mergers and acquisitions, executive coaching, Latin-American relationships, and corporate governance.



HACR YHCA 10TH ANNIVERSARY INTERVIEW SERIES Eye-opening. That is how Alvaro Silva Vargas repeatedly describes his experience of participating in HACR’s Young Hispanic Corporate Achievers™ program (YHCA), which this year celebrates its 10th Anniversary of bringing together and molding young Hispanic professionals into successful leaders and executives.


Silva Vargas has held a variety of positions at The CocaCoca Company for four and a half years and has been in his current position since January of this year. Beyond his day-to-day responsibilities, Silva Vargas is also passionate about his involvement with his company’s Hispanic-focused initiatives, such as LA VIDA, a Latino business resource group (BRG) which strives to enhance the corporation’s diversity and inclusion efforts toward the Latino community through professional development opportunities, employee engagement, and community involvement. In addition to sitting on the board of LA VIDA, Silva Vargas also co-led, along with his wife, the creation of a program called Shadowing Corporate America, which aims to provide opportunities to Hispanic students from schools with high dropout rates in the Metro Atlanta area. Since its inception, the program has been successfully implemented twice at The Coca-Cola Company and also at the fast food chain Chick-fil-A.

THE COCA-COLA COMPANY Currently, Silva Vargas is a Mergers and Acquisitions manager at The Coca-Cola Company, in Atlanta. In this capacity, he is responsible for leading the study of targets, evaluating their worth, identifying potential business opportunities, and creating proposals. 14


Silva Vargas, a Colombian native, studied industrial engineering at the Pontificia Universidad Javeriana, in Cali. He also holds a Bachelors in Business Administration in finance from Kennesaw State University, as well as a Masters in Business Administration from Emory University. He is married and has two daughters. Inspired Prior to his selection as a HACR YHCA participant, Silva Vargas admits that he was not aware of HACR as an organization. “I was not familiar, but it had a very nice, fancy title,” he laughed. “I started reading about it, and I really liked the idea. It’s a great organization.” According to Silva Vargas, his nomination came less than a year after starting with The Coca-Cola Company, in large

HACR YHCA 10TH ANNIVERSARY INTERVIEW SERIES part, he believes, due to his passion and involvement with different Latino endeavors within the Hispanic community in Atlanta. Silva Vargas was nominated by his mentor Frank Ros, who is currently retired but at the time held the position of vice president of Hispanic Strategies. For Silva Vargas, who attended the 2013 HACR YHCA program in Houston, one of the highlights was hearing from a diverse group of presenters from a variety of backgrounds, who shared their stories of struggle and success both in their journeys as immigrants, as well as executives from Corporate America. “As a Latino, when you come at a certain age to this country, with a certain level of education, you don’t understand the struggles that many Latinos have faced, but I’ve learned from this program that you can’t generalize the experience of all Latinos in the U.S. based on your own experience.” “I feel like people today value that I come from Latin America and that I’m bilingual. It was a huge eye-opener, and it helped me identify the skills I bring from my own background and what the skills of American culture are that I can learn. You combine that, and it helps you. I learned all that from the HACR YHCA; it was a great experience,” said Silva Vargas. Since participating in the program three years ago, Silva Vargas has stayed involved with HACR, attending the organization’s annual Corporate Achievers Summit™ (CAS). Since its inception in 2011, the program has provided a platform to reconnect past HACR YHCA participants through a series of leadership development and educational training sessions.

“I have taken away many lessons from the HACR YHCA program, but the value that Hispanic professionals have to each other in supporting each other and helping each other grow is the most valuable.” Silva Vargas has personally made efforts to remain connected with fellow HACR YHCA class members via social media and other forms of technology. “There are 12 of us from that year who still stay in touch, we help each other,” he explained, adding that group members will assist each other when someone is contemplating switching careers, for example, or when someone is seeking advice and information about starting a BRG at their company. Another benefit to the HACR YHCA, according to Silva

Vargas, is the access it provides its participants with professional development tools. One tool in particular to which Silva Vargas was introduced during his workshop was 360Reach, a web-based personal brand survey that allows users to obtain feedback from contacts, with the purpose of helping the user to better understand his or her professional reputation and, consequentially, build his or her brand. “I loved that tool, for me, it was an eye-opener,” said Silva Vargas, who received over 30 responses to his survey from contacts such as friends, family members, neighbors, and professional colleagues, including his boss. “It had a direct impact on my career because it helped improve the quality of my networking and for me, that’s been essential in my career.” Silva Vargas also believes that his participation in the HACR YHCA program provided the catalyst to furthering his involvement with Hispanic-directed initiatives within his own corporation. “I got inspired, I got pumped up,” assured Silva Vargas. “One of my promises at the sessions was to get involved with our BRG once I came back. Now I have more tools, from a leadership perspective, to identify how to help Latinos advance their careers at the company.” Furthermore, Silva Vargas feels that he was able to gain the necessary skills that eventually helped him launch the program, Shadowing Corporate America. “I feel like it helped me to shape myself within my company, into something I’m passionate about. I learned that I could be a leader and do these things,” explained Silva Vargas, whose program connects Latino students from poor schools with The Coca-Cola Company, providing tours and meetings with Hispanic employees, as well as key tools such as college scholarships. “The problem within the Latino community is that the majority of immigrants do not see education as a necessary and important tool,” said Silva Vargas, “They feel like they have achieved a certain level of improvement just by moving here. We inspire them not to drop out, to pursue some degree,” he added. Lastly, Silva Vargas believes that organizations such as HACR are in a prime position to help Hispanics continue to grow and evolve from a professional development perspective. “HACR is a great organization, and I think they’re doing a great job with that particular mission,” said Silva Vargas, who added that as a society “we need to empower Latinos with the right tools and skills and show them what opportunities we have naturally as a culture to grow faster.” CORPORATE OBSERVER



2016 HACR


Top Row: David Olivencia, Randy Huey, Lourdes Diaz, Gerard Borda, Beatriz “Bea” Rodriguez, Adam Salgado, Alma L. Crossley, Jose Avalos, Willie Rivero, Daniel Ayala, Eugenio Macouzet, and Jorge Florez. Front Row: Ramiro Roman, Mariely Bandas-Franzetti, William Robalino, Daisy M. Auger-Domínguez, Isaura Gaeta, Lucida Plummer, Monica Diaz, Christine Robles, and Rosemarie Rodriguez.

The eighth annual HACR Corporate Executives Forum™ (CEF) was held in Washington, D.C. April 29–May 1, at the Mandarin Oriental. Hispanic corporate executives at Fortune 500 and HACR Corporate Member companies from across the nation gathered for an intensive three-day program to discuss business challenges, best practices, and strategic solutions. This year, the HACR CEF commenced with an orientation session for new attendees. The orientation was a great opportunity to meet and network with fellow executives and to get more insights about the CEF program. Following the orientation, participants were invited to the welcome reception and dinner sponsored by Delta Airlines and MassMutual where they were joined by members from the HACR Corporate Directors Summit™ (CDS) and Corporate Achievers Summit™ (CAS) programs. During



dinner, Maria Contreras-Sweet, the 24th administrator of the U.S. Small Business Administration shared effective measures to unleash entrepreneurial potential and foster small businesses in the United States. The evening concluded with the 2016 “Best of the Boardroom” reception. Reception sponsor, Hispanic Executive magazine recognized members from the HACR CDS program including Aída Álvarez, Consuelo Madere, Gilbert Casellas, and Patricia Salas Pineda for championing Hispanic inclusion in Corporate America. On Saturday, the program began in the morning with a networking breakfast, and a CEF only business session titled “Your Next Move - Board Power Plays” where members from the HACR CDS exchanged views on board readiness and shared best practices to help CEF members achieve their next career goals.


Dell’s Randy Huey and Target Corporation’s Christine Robles.

Next, CEF joined CAS participants for a business session with distinguished leadership coach, Bill Adams. During the “NeuroLeadership – Leading with the Brain in Mind” session, Adams shared a snapshot of the intersection between neuroscience and leadership and how it is connected to executive performance. After lunch, participants attended the last two business sessions of the day. First, Dr. William Klepper presented the “The Demoulas Market Basket Case – A Governance Challenge,” where participants identified possible situations that could’ve been avoided with a more efficient governance structure. And last but not least, motivational icon María Marín guided the group through an exercise where CEF and CDS participants had the opportunity to put their negotiation skills to the test. At the end of the day, HACR treated CDS and CEF participants to an off-site reception and dinner sponsored by Morgan Stanley and Toyota at Charlie Palmer Steak. With breathtaking views of the national monuments, participants had the opportunity to relax and network with colleagues and friends. On Sunday morning, the CEF group started with a networking breakfast followed by the first business session of the day. Vice President and Chief Diversity Officer at Prudential, Michele C. Meyer-Shipp, and Vice President and Chief Legal Officer of Prudential Group Insurance, John Rosero shared their outlook on diversity and how they utilize data to understand the challenges in their company. Then, CEF joined CDS participants for the “Executive Coach’s Forum” with accomplished executive coaches Ada Gonzalez, Michael Harden, and Paul E. McFadden. Immediately after, participants engaged in an intimate session to discuss board action plans with Israel Martinez, board member of the National Association of Corporate Directors (NACD). The last session of the day was a presentation on “Corporate Governance Insights” with Deborah DeHass, chief inclusion officer, and national managing partner,

ESPN’s Monica Diaz, Sodexo’s Lourdes Díaz, and GM’s Alma L. Crossley.

Center for Corporate Governance, Deloitte LLP. After a successful three-day program, the CEF attended the closing reception and dinner at the U.S. Institute of Peace sponsored by Comcast/NBCUniversal/Telemundo and Ford Motor Company, alongside participants from the CDS, CAS, and the HACR Young Hispanic Corporate Achievers™. The evening ended with an inspirational speech from former U.S. Secretary of Commerce, Carlos Gutierrez. The next CEF program will be held at the Westin Book Cadillac in Detroit, April 28-30, 2017.



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CARNIVAL CORPORATION COMPLETES HISTORIC VOYAGE FROM U.S. TO CUBA On the morning of May 2, 2016, Carnival Corporation’s 10th and newest brand Fathom sailed into Havana, marking the first time in over 50 years that a U.S. cruise line has sailed from the U.S. to Cuba. The historic inaugural voyage to Cuba sailed with all travelers, including Cubanborn passengers. Carnival Corporation, the world’s largest leisure travel company, sails every other week with 7-day voyages to three ports of call in Cuba. Passengers can board Fathom’s MV Adonia, which sails from Miami to Havana and has the capacity for 704 individuals to engage in one-onone interactions with locals for a culturally rewarding experience. “We are so honored to be a part of making history. More importantly, we are contributing to a positive future. We want to extend our sincere appreciation to Cuba and to our team who worked so hard to help make this happen,” said Arnold Donald, CEO of Carnival Corporation. Pioneered by Fathom, impact travel provides the opportunity to build a community with like-minded travelers who can become immersed in another culture, and work alongside locals to create enduring social impact. To learn more, visit Fathom’s “Cruise to Cuba” (www. fathom.org/cruise-to-cuba/). Find out more about all Carnival cruise lines at www.wlcl.com.

CISCO PAVES THE WAY FOR LATINOS IN STEM On Conexión, Cisco’s Latino employee resource organization (ERO), is passionate about giving back. Through its signature offering, known as Program Escuela, Conexión strives to lift up the next generation of Latinos in tech. Established in 2008, the volunteer program serves elementary to high school age students and seeks to ignite their interest in STEM, while encouraging them to pursue higher education. Conexión partners with schools around the globe to offer this unique five-week program. Students learn about technology, engage in hands-on projects, and gain vital skills in teamwork, problem-solving, and communications. Students experience Cisco technology firsthand and present their final projects over Cisco Telepresence to other participating students and company leaders around the globe.



Conexión has supported thousands of students through the program over the past eight years, which has been possible thanks to Cisco technology. The Mexican Institute for Philanthropy (CEMEFI) bestowed its “Latin American CSR Best Practices for 2013” award on the program for its positive impact on the community and highly flexible and replicable model. Conexión is proud of Program Escuela and will continue to inspire Latino students around the world to pursue a future in tech. As part of our People Deal, Cisco has over 25,000 employees participating in EROs around the globe. The Conexión ERO focuses specifically on professional development, talent pipeline, and community engagement for their Latino employees.

FORD MOTOR COMPANY FUND GIVES MORE THAN $550,000 IN SCHOLARSHIPS TO TEXAS HIGH SCHOOL STUDENTS As part of Ford Motor Company Fund’s goal of creating a better world Ford Motor Company Fund through access to education, Ford donated a Transit Connect van to the Ricky Martin Foundation’s Centro Tau, an educational institution serving vulnerable children and youth located in Loíza, Puerto Rico. The vehicle will be used as school transportation for students who reside in the neighborhoods that surround Centro Tau. The donation strengthens the partnership between Ford’s philanthropic arm and the Ricky Martin Foundation. The new Ford Transit Connect van will allow Centro Tau’s administration to make sure that any child who lacks transportation resources can arrive at their respective academic centers safely, helping lower the rate of absences, and supporting the educational growth of the adjacent communities. Puerto Rico is a Ford Operation Better World market. Launched in 2008, the Operation Better World framework enables the Ford Motor Company Fund, Ford dealers, and partners to collaborate on a strategic approach to philanthropy to more effectively meet community needs. For more information, visit www.community.ford.com.


STEM CAREER ADVICE FROM A GM LATINA Alexandra Figueroa, a senior software developer at the GM Innovation Center in Arizona and a 2016 HACR YHCAer, champions community programs that expose Latinos to careers in IT. We asked her what motivates her.

There are fewer than three percent women in IT and fewer Latinas. How did you choose a career in IT? A high school teacher once told me computers are the future. While I wanted job security, the work is fantastic. I create, design, test, and engineer software that supports GM plants worldwide. I solve problems and work with smart people. Another perk: the gender pay gap in computer science is small.

How do you enter the field of IT? The easiest way to be recruited right out of college is to have a bachelor’s degree in engineering or computer science. If you are changing careers, you can obtain a technical certification or learn to code through online courses or trade schools.

How can the field improve? According to the Bureau of Labor Statistics, there will be 1.4 million computer-related jobs in the U.S. by 2020. At the current rate, less than 29 percent of these jobs will be filled in the U.S. and less than three percent by women. In addition, women make up 26 percent of the computing workforce but hold only six percent of Chief Information Officer positions, according to the National Center for Women & Information Technology. One reason there are few women at the top is the pipeline is small. Having women at all levels is good for business. It inspires innovation and ensures products and solutions fit a wide demographic.

Antonio, the obesity rate is 31 percent versus the national average (27 percent), and numbers are similar in El Paso. The City of El Paso’s data indicates El Paso County has more overweight (39 percent) and inactive (29 percent) children and adults than the national average (36 percent and 20 percent, respectively). That’s why HFF opened San Antonio’s first Casa Herbalife program through a $10,000 donation to Healy-Murphy Center, which helped expand its nutrition-related education. In addition, HFF launched El Paso’s first Casa Herbalife through a $20,000 donation to the local Boys & Girls Club that will help youth develop healthy habits. When community organizations partner with Corporate America, we can help mitigate real threats children face, including access to quality nutrition, and Herbalife is proud to do its part.

JOHNSON & JOHNSON’S HISPANIC ERG (HOLA) SUPPORTS THE INCLUSION OF MINORITIES IN CLINICAL RESEARCH AND MENTAL HEALTH PROMOTION AND PREVENTION In alignment with Johnson & Johnson’s efforts to bolster Hispanic talent, Ruby Castilla-Puentes, M.D. and member of the senior leadership team for Johnson & Johnson’s Hispanic organization for leadership and achievement (HOLA), developed the Visiting Scientist/Clinician Program in 2007. Since then, this initiative has expanded developmental opportunities for Hispanic clinicians by enabling them to present their scientific studies to a much broader and international colleague population. HOLA manages the Visiting Scientist/Clinician Program through partnership with the following organizations:


• American Society of Hispanic Psychiatry

A common theme that cuts across many of the modern challenges American children— particularly Latino kids— face can be summed up in four words: access to quality nutrition.

• World Psychiatric Association

Through the Herbalife Family Foundation (HFF), we support under-serviced and hard-to-reach children and families with healthy nutrition through worldwide community-based partnerships. Over the last several years, our U.S. work has accelerated, especially in Texas. According to the City of San

• American Psychiatric Association • Asociación Psiquiátrica de América Latina

• World Federation of Societies of Biological Psychiatry • National Hispanic Medical Association For over eight years, the Visiting Scientist/Clinician Program has provided ongoing mentoring and support to Hispanic clinicians with literature review and study design, abstract development, publications, and presentations. As a result, participating clinicians have been invited to work on volunteer projects with key opinion leaders on



HACR CORPORATE MEMBER AND MEDIA PARTNER SUBMISSIONS mental health in the U.S. and Latin America, providing cultural insights to mental health professionals and raising awareness of cultural differences associated with particular diseases and their implications for treatment goals.

MCDONALD’S MAKES COLLEGE DREAMS A REALITY FOR HISPANICS While reports show Latinos will represent a greater percentage of students in the future, college affordability remains an issue for them. In order to continue helping to close the education gap for Hispanic students in this country, McDonald’s Hispanic owner/operators granted half a million dollars to Ronald McDonald House Charities® (RMHC®) to sponsor $100,000 RMHC®/HACER® National Scholarship awards to five college-bound Hispanic high school seniors. This year McDonald’s is supporting enhancements to the scholarship with the addition of a mentorship program that will offer guidance throughout the students’ college years. “At RMHC®, we understand the importance of education and are committed to providing resources to students so they can reach their full potential,” said Sheila Musolino, president and CEO of RMHC®. “With the support of McDonald’s, we’re able to provide hardworking, determined Hispanic students across the country opportunities to continue building promising futures.” This year’s winners included Darinelle Merced-Calderon, Florida; Gianfranco Filice, California; Helena Silva-Nichols, Arizona; Sarah Jackson, California; and Elizabeth Manero, Virginia. They join a list of over 17,800 students who have benefited from the local and national RMHC®/HACER® Scholarships since 1985.

MERCK DELIVERS BUSINESS RESULTS BY FOSTERING DIVERSITY AND INCLUSION AT THEIR WORKPLACE Merck believes that diversity delivers business results and inspires innovation by unlocking the perspectives of different kinds of people from different kinds of places. Businesses make the mistake of focusing on achieving the numbers, without tapping into and embracing different perspectives. In doing so, they are overlooking an opportunity. Merck leverages that opportunity trough their employee business resources groups (EBRGs). The global leaders 20


of its 10 EBRGs sit on a team called the EBRG Executive Leadership Council. Partnered with Merck Chief Diversity Officer, Celeste R. Warren, the EBRG Executive Leadership Council was formed to help strengthen and diversify the global leadership pipeline, as well as to provide culturally relevant insights that drive innovation and company’s success. Jorge Lopez, global leader of the Merck Hispanic organization (MHO), represents members of the Hispanic/ Latino employee community and sits on the EBRG Executive Leadership Council. The organization has been active for over 15 years and strives to build capabilities within their members and leverage their vast experience and knowledge to provide customer insights that drive business strategies. They have been engaged in activities such as mentoring, growing chapters around the globe, and working with external organizations to promote the well-being of the Latino and Hispanic community. Merck and MHO are deeply engaged in fostering diversity and inclusion. The great talent within the organization and the strong sponsorship from their CEO around diversity is making a difference at Merck.

COORS LIGHT LÍDERES Celebrating its 10th anniversary year, the Coors Light Líderes program continues to support and recognize emerging Latino leaders for their achievements and commitment to making a positive change in their communities. Líderes concluded its 2016 Call for Nominations period in June and will soon be ready to select 12 outstanding finalists from submissions of more than 600 local and national nonprofits. Finalists will be selected based on their achievements and impact of their work. Starting September 20th through the end of October, the 12 finalists (age 21+) will participate in a public online voting competition at www.coorslightlideres.com where the public can vote. The finalists chosen as the 2016 Coors Light Líder of the Year will receive a $25,000 grant to implement a community service program. The Coors Light Líderes program demonstrates its ongoing commitment to communities by embracing the values that encourage people to take on challenges and explore new opportunities. Since 2006, Latino leaders in the program have risen to achieve success and create opportunities for others to climb successfully through obstacles and make a positive impact to empower their communities. Follow the conversation on Facebook at Coors Light Lideres, and Twitter @CoorsLightLider.


BRINGING HEALTH & WELL-BEING TO THE LATINO COMMUNITY Since 2009, Sodexo has partnered with the Mexican American Legal Defense Education Fund (MALDEF) Parents Schools Partnership (PSP) program to promote health and well-being. On April 9th, Providence Regional Medical Center had the pleasure of hosting Sodexo’s team to present the Pillars of Healthy Living: Eating. Living. Community. Chef Frank Goff and general manager, Mersedeh Schmidt, led the Sodexo team. Chef Frank lent his culinary expertise through Sodexo’s Mindful menu, making a Banana Strawberry Tofu Smoothie, Breakfast Enchiladas, and Braised Kale and Vegetable Pizza. Each family received a bag of kitchen utensils, storage bowls, produce, apple and jicama slaw, black bean, and corn salad. The families received education and tips on topics ranging from substituting non-healthy ingredients with healthy ingredients to understanding the best oils and fats with which to cook, and other best practices encouraged by Sodexo registered dietitians and Sterling Smith, executive chef at Sodexo. To date, the Sodexo/MALDEF partnership has reached over 7,500 Latino families residing in the densely populated Latino communities of Atlanta, Chicago, Houston, Dallas, Los Angeles, and Seattle. By joining in this endeavor to fight childhood obesity and related health disparities through nutritional instruction and hands-on demonstration, our partnership continues to expand the program’s impact across major urban cities, resulting in healthier and stronger communities.

TARGET CELEBRATES INDIVIDUALITY THROUGH HISPANIC STYLE CAMPAIGN “Lúcete A Tu Manera” (“Show Off, Your Way”), a Target marketing campaign that debuted during the 2016 Billboard Latin Music Awards, celebrates Hispanic guests’ individual beauty. Though Target has sponsored the music awards for over a decade, this is the first time the brand has broadcast work specifically created for the event. The initiative features Latinas across a variety of ages, shapes, and cultural backgrounds. The spots featured a cast of inspiring influencers, including Billboard Latin Music

Award host Gaby Espino and actress Rita Moreno, showing off their unique beauty while lip-syncing and dancing to “Soy Yo” by Bomba Estereo. Target also gave consumers the chance to be part of a TV commercial. More than 9,000 Target guests filmed themselves lip-synching to “Soy Yo” and posted the video on Dubsmash and Instagram. Of these submissions, a selection was included in a TV commercial that aired during the Billboard Latin Music Awards. This year’s effort follows an initiative last spring called “Sin Traducción,” which featured words and moments with no English equivalent. That push was Target’s first marketing effort aimed at Hispanics.

HOW THE UPS LATINO BUSINESS RESOURCE GROUP IS CREATING IMPACT WITHIN THE COMMUNITY UPS founder Jim Casey established The UPS Foundation in 1951 with a mission to help build stronger and more resilient communities around the world. Crecer, the UPS Latino business resource group, is doing just that. Founded in 2012, Crecer executes initiatives that demonstrate UPS’ commitment to the engagement and betterment of the Latino community. UPS amplifies its impact by working with local chapters of organizations like National Council of La Raza, ALPFA, the Hispanic Scholarship Fund, and the Latin American Association. They are currently focusing on three community impact areas: education, volunteerism, and sustainability. In the area of education, Crecer supports Latino conferences and youth mentoring programs. By targeting low-income, atrisk Latino youth, they help them engage, evolve, and reach their potential including improving graduation rates and preparing for college. UPS supports volunteerism by creating compelling opportunities for Crecer members and all UPSers to support Latino communities. From 2014 to 2015, Crecer recorded nearly three times more volunteer hours. Their newest effort supports the UPS Sustainability Ambassadors program which seeks to elevate communication and awareness about community needs and the environment. Crecer’s leadership, sponsors, and members are an example of how they create collective impact for Latinos in our community.




VERIZON MAKES SIGNIFICANT COMMITMENT TO MILITARY VETERANS AND THEIR FAMILIES Verizon joined other tech industry leaders at the White House to make a significant commitment to military veterans and their families. The company is one of more than 50 nationwide that have collectively pledged to hire and train 100,000 veterans and military spouses over the next five years. The event was part of the broader Joining Forces initiative started by First Lady Michelle Obama and Dr. Jill Biden five years ago. The initiative calls on all Americans – in both the public and private sectors – to rally around service members, veterans, and their families, and support them through employment, education, and wellness opportunities. Since the launch of the Joining Forces initiative in 2011, more than 1.2 million veterans and military spouses have been hired. Verizon leaders Evan Guzman, head of Military Programs and Veteran Affairs, and John Larregui, a managing partner in Federal Mobility Solutions and a former Marine corporal, attended the event on Verizon’s behalf. Guzman said that with more than 10,000 military veterans employed at Verizon, there is rarely a position in the military that does not align with a career at the company. “Employing military veterans is not only the patriotic thing to do, but it’s also smart business,” explained Guzman. “We’re proud to participate in the Joining Forces Pledge announcement because we realize how important it is to provide veterans and military spouses with opportunities in the technology field.”

ESPN CORPORATE CITIZENSHIP LEADS MULTIFUNCTIONAL SPORTS COURTS BUILD IN LATIN AMERICA ESPN Corporate Citizenship continues to build multifunctional sports courts in underserved Latin American communities to enable ongoing, sustainable, and impactful use of the courts. The company leads the project in partnership with local organizations love.fútbol, A Ganar, INATOS, and UASI “to provide at-need youth with recourses to participate and have fun while learning life skills,” said Kevin Martinez, ESPN vice president, corporate citizenship. In early May, ESPN gathered community leaders, residents, government officials, and special guests to unveil new 22


courts in Morro dos Macacos, Rio de Janeiro and La Cava, Argentina. Refurbished with the help of community members and ESPN employees, the courts offer ongoing programs for young residents to learn job skills and reach their full potential through the power of sports. ESPN is committed to help the nearly 15,000 residents of Morro de Macacos, who rank among the lowest in income and education in Rio de Janeiro; and to fight the prevalence of crime, drugs, alcohol, violence, and firearms use in La Cava, Argentina. With more projects in the pipeline, ESPN aims to transform other communities across the world. Follow ESPN Citizenship news at @ESPNCitizenship and www.ESPN.com/ Citizenship.

WALMART IS INVESTING IN AMERICAN JOBS Walmart believes they can create more American jobs by supporting American manufacturing. By making production more affordable and feasible in the United States, Walmart can bring its customers more U.S.-made products and manufacturers can create more jobs in America. This commitment is part of their contribution to help grow the American economy. Items that are made, sourced, or grown in America account for about two-thirds of what Walmart spends for its U.S. stores – but there is room to do more. With this in mind, in 2013, Walmart announced a new initiative to purchase an additional $250 billion in American products over 10 years. The Boston Consulting Group, an independent consulting firm, has predicted that their investment will create 1 million jobs, including 250,000 manufacturing jobs. Walmart knows that keeping dollars in our local and state economies strengthens communities, encourages business growth, and keeps people employed. That’s why they’ve stepped up their commitment to supporting local and American businesses. In January 2014, Walmart and the Walmart Foundation announced a new initiative through which they will provide $10 million to fund a five-year program that will provide grants to innovators in the manufacturing sector seeking to create new processes, ideas, and jobs that support America’s growing manufacturing footprint.


HACR CORPORATE MEMBERS UPDATE Cigna, Nationwide, and Nissan have recently partnered with HACR as our newest Corporate Members to advocate for Hispanic inclusion in Corporate America. These companies have openly demonstrated their commitment to the professional advancement of Hispanics at all levels within their companies. We look forward to building strong relationships with them, as we continue to strengthen HACR’s mission.




Cigna Corporation is a global health service company dedicated to helping people improve their health, well-being, and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America, and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident, and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions and has more than 90 million customer relationships throughout the world. To learn more about Cigna, visit www.cigna.com.

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess & surplus, specialty, and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www. InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.




2016 HACR


Top Row: Jason Luis Fernandez, Carlos Villasana, Mauricio Pincheira, Dolores Campuzano-Pignatello, Harold González, Cinthia Lopez, Carlos Lora, Dennis M. Peredo, Jennifer Altarriba, Selene Benavides, Christian Campos, Janeth Gomez, Joe Pacheco, Mara Garcia Kaplan, Michael Muñoz, John Vasquez, Alvaro Silva, and Rene Sanchez. Middle Row: Benjamin Yrun Ostapuk, Luis Tavarez, Diana E. Ortega, Juan Garcia, James Freedman Aponte, Daniel Pinho, Isabel Villegas, Robert Martinez, Adrianna Samaniego, Lady Melodie Maldonado, David Guzman, Janet Velez, Artemio San Martin, Sylena Echevarria, Angel Uruchima, Nydia Correa, Alberto Ortega, and Magaly Muñoz-Mejorado. Front Row: Barbara Quiroga, Jessica Montoya, Alencia DeAnda-Gregg, Claudya Arana Sanchez, Maria Jose Gatti, Diana Navas-Rosette, Erika Gonzalez, Ibelka Fernandez, and Gianinna Daniel.


The sixth annual HACR Corporate Achievers Summit™ (CAS) was held in Washington, D.C., April 29–May 1, at the Mandarin Oriental. Since its inception in 2011, the HACR CAS has provided former HACR Young Hispanic Corporate Achievers™ (YHCA) a platform to network, learn from renowned corporate leaders, and develop leadership skills.

The evening concluded with the 2016 “Best of the Boardroom” reception sponsored by Hispanic Executive magazine. This year, Aída Álvarez, Consuelo Madere, Patricia Pineda, Gilbert Casellas, Gloria Santona, and Myrna Soto were honored for their contributions to the Hispanic community.

The program kicked off on Friday, with a joint welcome reception where participants had an exclusive opportunity to reconnect and network with Hispanic senior executives and board directors from the HACR Corporate Directors Summit™ (CDS), and Corporate Executives Forum™ (CEF). Following the reception, participants enjoyed a dinner sponsored by Delta Airlines and MassMutual featuring keynote speaker, Maria Contreras-Sweet, the 24th administrator of the U.S. Small Business Administration.

On Saturday, the program started with a networking breakfast, followed by four insightful business sessions. Dr. William Klepper, professor at Columbia Business School, began the program with an introduction to “The Demoulas Market Case – A Governance Challenge” business case, which summarized best practices in governance for familyrun boards.



CAS participants at the networking luncheon.

Blue Moon Brewing Company Founder, Keith Villa.

Judy Robinett and Dell’s Artemio San Martin.

HACR Board Member Dr. Juan Andrade, Jr. with CAS participants.

The CEF and CAS shared the second business session of the day. Led by Bill Adams, the “NeuroLeadership – Leading with the Brain in Mind” session provided participants with brain research insights and practical tools to manage workplace stressors and increase influence. After the session, CAS and CEF joined CDS participants for a networking luncheon and a conversation about challenges and opportunities for executive advancement with John Engler, Peter Gleason, and Cid Wilson.

Sponsored by Comcast/NBCUniversal/Telemundo and Ford Motor Company, the program concluded with a reception and dinner alongside CDS, CEF, and HACR YHCA participants at the U.S. Institute of Peace. At the event, Telemundo’s Maria Celeste Arrarás was recognized for 30 successful years as an anchor, and former U.S. Secretary of Commerce Carlos Gutierrez closed the program with an empowering keynote speech, reminding participants of the importance of embracing their roots.

The rest of Saturday’s program sessions featured author Judy Robinett, who presented “How to be a Power Connector,” and Prudential’s Silvia Tergas, who introduced the “Wealth Building - Financial Planning for Rising Corporate Executives” dialogue.

The next CAS program will be held at the Westin Book Cadillac in Detroit, April 28-30, 2017.


That evening, CAS and HACR YHCA participants gathered for a reception and dinner sponsored by TD Bank and MillerCoors respectively. Participants were treated to inspirational remarks from Master Brewer and Founder of Blue Moon Brewing Company, Keith Villa. On Sunday, CAS participants convened for a panel discussion with top Hispanic executives from the HACR CEF, engaged in a business session with Marsh & McLennan’s Global Diversity & Inclusion leader Bo Young Lee, and learned the “Five To-Do’s for Effective Negotiation” from executive coach Elizabeth Suarez.





HACR YHCA 10TH ANNIVERSARY INTERVIEW SERIES Carlos Villasana epitomizes the very definition of the word diverse. Not only is he a graduate of the University of Notre Dame and a successful executive with banking giant Capital One, but he is also a certified Six Sigma Black Belt who has run marathons in countries such as Morocco, India, Sweden, Mexico, and the United States. Just to shake things up, Villasana even took courses in dairy manufacturing and opened three ice cream shops in Georgia, offering Latin American inspired flavors ranging from cactus guava to dulce de leche.


trends and continuously seeking modern and innovative ways to meet customers’ needs. Villasana is well equipped to handle the demands of the position, having had 15 years of experience in the financial sector launching new ventures, improving digital experiences, and implementing customer service strategies. He has worked for Capital One for seven years and has held his current position for the past 12 months. The Monterrey, Mexico native is also dedicated to helping fellow Hispanics succeed and advance in Corporate America, as a member of Capital One’s Hispanic network leadership team, which LATINA Style magazine named as a Top 10 Hispanic employee resource groups (ERG) in 2015. Villasana is also an active volunteer in his own Virginia community. There, he dedicates his time to the Latino Education Advancement Program (LEAP), a food bank, and various outreach programs of the Virginia Hispanic Chamber of Commerce. Throughout his career, Villasana has received numerous awards and accolades for his efforts and professionalism. In addition to various recognitions from his own corporation, Villasana was also a Merit Award recipient and a Chairman’s Award nominee at Johnson Controls, as well as a Whirlpool Hispanic fellow at Notre Dame.

CAPITAL ONE Currently, Villasana manages Capital One’s payments service and is responsible for the credit card spending experience, which means staying up to date with industry 26


Taking notice One recognition in particular that stands out for Villasana was his selection as a 2013 Young Hispanic Corporate Achiever™ (YHCA), a career development initiative sponsored by HACR that offers business training, seminars, and networking opportunities to young Hispanic professionals over the course of a three-day long program.

HACR YHCA 10TH ANNIVERSARY INTERVIEW SERIES Though Villasana was familiar with HACR as an organization, he had not heard of the program and was pleased to discover that his mentor had also participated years prior. “I was humbled and honored to be one of the candidates they selected for the award,” said Villasana. “I was very impressed with the people who had won it in the past and very honored to be part of that selective group.” Villasana believes that his nomination, which came about through a process in which Capital One’s Human Resource department and ERG worked together to identify individuals with high potential, was a result of his corporation recognizing and rewarding his active involvement with professional development and networking initiatives. Villasana was so impressed with his HACR YHCA experience that he has since pushed for his company to increase its engagement with HACR and to continue to provide fellow Capital One associates with access to the same opportunity he had. “I have shared my experience and strongly recommended we continue our partnership with HACR, in order to keep developing Hispanic talent. I work with our HR department and ERGs to make sure we identify the right candidates and continue to refine the process so that every year we are able to send our top associates to the HACR YHCA program,” he explained. “It’s very important to me, after having such a great experience, that other people take

“It’s a great feeling to be recognized because it increases your exposure to leaders in your organization, and they get to see your contributions to the company and your community,” he explained. “Being recognized internally not only by managers but by top executives in the company opened doors that helped propel my career.”

advantage of this wonderful opportunity. We need to expose as many people as possible to HACR.” “I admire their dedication and commitment to Hispanic inclusion, and I’m impressed by how they continue to raise the bar every year to touch more lives and make a difference in this country.” Villasana has also personally stayed involved with the organization, attending the Annual HACR Symposium, which brings together Hispanic leaders, government officials, and corporate executives from across the country in order to brainstorm and identify effective strategies for achieving greater diversity

and inclusion practices in, for example, employment and philanthropic efforts. “When I go back, I look forward to meeting people, such as leaders and directors, and I make an effort to spend time with my [HACR YHCA] class from 2013,” said Villasana. “I was very fortunate to be part of a very talented class, and I get to see how their careers have progressed and learned updates about their families and the different goals they have set for themselves. It’s a great time to make new friends and catch up with the old ones.” Indeed, the networking opportunities that HACR YHCA provides its participants is one of the highlights of the initiative, according to Villasana. “Creating strong, professional connections was the most gratifying part of this program,” he assured. “It was a great opportunity to meet extremely talented people and connect on a very personal level with them. The three days of intense networking, leadership seminars, and hands-on activities allow you to learn so much about yourself and enable you to unleash your potential.” According to Villasana, the majority of workshop attendees are very involved with their companies’ ERGs and Hispanic networks. “They are all committed to increasing Hispanic inclusion and professional development, so you get to experience all of these people doing great things for their organization,” he assured. In addition to hearing insightful presentations about the importance of brand building, leadership skills, recognizing one’s value as a Hispanic, and learning how to overcome obstacles in Corporate America, Villasana pointed out that one of the most valuable lessons he took away from his HACR YHCA experience was a personal one, courtesy of keynote speaker Marshall Goldsmith, a nationally renowned executive coach and author of the best-selling book “What Got You Here Won’t Get You There.” “Something that really stuck with me was his final message, where he told us to focus on three things. He said that people who have been very successful would often say, ‘If I could do things all over again, I would spend more time with my family, be happy, and go after my dream.’ That really stuck with me, and I actually wrote it and put it on my desk at work, to remind me of what my true priorities should be,” said Villasana, who is married and has a son and daughter. For Villasana, participating in the HACR YHCA program has had a tremendous impact on his career, thanks in large part to the increased visibility it provided him within his own corporation.




2016 HACR


Top Row: Michael Ames, Daniel Caratini, Dennis Jaramillo, Carlos Gonzales, Bruno Alejandro Olvera Diaz, Jeffrey Martinez, Javi Borges, David Reyes, Eduardo Perez, Nicholas Morales, Christian P. Mendoza, and Tony Argote, Jr. Middle Row: Patricia Pacheco, Linellis Santiago-Bernier, Lesley Carmen Harris, Desirèe Colomina, Giovanna Carrillo, Joseph Mieras, Ricardo Castillo, Alexandra Figueroa, Darlyn Rodriguez Hayes, Adriana Sandoval, Fernando Velasco, Juanita Mendoza, and Miguelina Stevens-Hernandez. Front Row: Jossie Tirado, Julissa Ramirez, Andres Gutierrez, Monica Tijerina, Juliana Carrillo, Claudia B. Mills, Isadora Badi, Claudia S. Bodan, and Lauren Howard.

The HACR Young Hispanic Corporate Achievers™ (YHCA) celebrated its 10th Anniversary in Washington, D.C. April 30–May 2, 2016, at the Mandarin Oriental. The HACR YHCA program was developed to recognize the achievements of young Hispanic professionals in Corporate America, create a robust pipeline of diverse talent, and foster the next generation of corporate leaders. This year, HACR recognized 35 professionals for their outstanding leadership and deep commitment to the Hispanic community. For the tenth year in a row, Juana Bordas, president of Mestiza Leadership International, led participants through an empowering and transformational four-day program. The program commenced on Saturday, April 30, with an introduction to the HACR YHCA and the organization.



Conducted by HACR President and CEO, Cid Wilson, participants learned about the mission of HACR and its achievements over the past 30 years. After the introductory session, Bordas led participants on a journey to learn about the history of Hispanics and their contributions in the United States. Following an intense day of programming, participants enjoyed a reception and dinner sponsored by TD Bank and MillerCoors with participants from the HACR Corporate Achievers Summit™ (CAS) program. During dinner, Blue Moon Brewing Company Founder, Keith Villa, shared an inspirational keynote about his beginnings and the story behind the famous brew, Blue Moon.


Microsoft’s Jossie Tirado.

Capital One’s Eduardo Perez, Union Pacific Railroad’s Susana Lizcano González and Juana Bordas.

HACR YHCA participants with Juana Bordas and Cid Wilson.

The second day of the program included a series of workshops, panel discussions, and forums aimed at providing participants with the necessary tools to improve their leadership skills. That evening, the HACR YHCA enjoyed an off-site reception and dinner with participants from the HACR Corporate Directors Summit™ (CDS), Corporate Executives Forum™ (CEF), and CAS at the U.S. Institute of Peace sponsored by Comcast/NBCUniversal/Telemundo and Ford Motor Company Fund. This was an exclusive opportunity to network with Hispanic corporate directors and C-suite executives. The keynote speaker of the evening was former U.S. Secretary of Commerce and former CEO of Kellogg’s Mexico, Carlos Gutierrez.

Altria’s Michael Ames, Nicholas Morales, and Claudia B. Mills.

To qualify for the HACR YHCA program, candidates should be between the ages of 25 and 40 at the time the award is received, employed at a Fortune 500 and/or HACR Corporate Member company, of Hispanic heritage, and have a track record of giving back to the communities where they live. Candidates must be nominated by their companies and be able to attend the entire program at the Westin Book Cadillac in Detroit, April 30-May 2, 2017. HOST

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On Monday, participants partook in team-building exercises, group presentations, and inspiring sessions throughout the day. Later that night, the group gathered for the “HACR YHCA Awards and Anniversary Reception,” sponsored by Altria, General Motors Co., and MillerCoors where participants received an award in recognition of their strong commitment to the community and exceptional career accomplishments.

Ford Motor Company Fund


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Ford Motor Company Fund

On the last day of the program, HACR YHCA had the unique opportunity to attend the 2016 HACR CEO Roundtable featuring the Chairman and CEO of Target Corporation, Brian Cornell; the Chairman, President, and CEO of MassMutual, Roger W. Crandall; the Chairman, President, and CEO of The Home Depot, Craig Menear; and the Chairman and CEO of Northern Trust, Frederick H. Waddell.


Ford Motor Company Fund

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Ford Fund Master 6/2003

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SEPTEMBER 13-14, 2016 Congressional Hispanic Caucus Institute: Public Policy Conference The Washington Convention Center Washington, D.C.

OCTOBER 8-10, 2016 Hispanic Association of Colleges and Universities: 30th Annual Conference Grand Hyatt San Antonio, Texas

SEPTEMBER 15, 2016 Congressional Hispanic Caucus Institute: 39th Annual Awards Gala The Washington Convention Center Washington, D.C.

OCTOBER 9-11, 2016 United States Hispanic Chamber of Commerce: National Convention Fontainebleau Hotel Miami Beach, Florida

SEPTEMBER 28-OCTOBER 1, 2016 Prospanica: 27th Annual Conference & Career Expo George R. Brown Convention Center Houston, Texas

OCTOBER 31-NOVEMBER 1, 2016 HACR Leadership Pipeline Program Marriott Marquis New York, New York


2017 HACR PROGRAMS APRIL 28-30, 2017 HACR Corporate Directors Summit™ Westin Book Cadillac Detroit, Michigan APRIL 28-30, 2017 HACR Corporate Executives Forum™ Westin Book Cadillac Detroit, Michigan APRIL 28-30, 2017 HACR Corporate Achievers Summit™ Westin Book Cadillac Detroit, Michigan

APRIL 30-MAY 2, 2017 HACR Young Hispanic Corporate Achievers™ Westin Book Cadillac Detroit, Michigan MAY 1-2, 2017 25th Annual Symposium: The Power of Hispanic Inclusion™ Westin Book Cadillac Detroit, Michigan



Profile for HACR

2016 HACR Corporate Observer Vol. 19, Issue 2  

2016 HACR Corporate Observer Vol. 19, Issue 2  

Profile for hacr