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Inside view

21 YEARS OF GENEROUS PUBLICATIONS

In a world where Europe, the United States and Japan are all facing poor to mixed economic prospects, the Asia/Pacific region served by Broadcast Asia remains a good growth market for many manufacturers. “Asia/Pacific is an extremely strong region for us and we are extending our presence in the region with the recruitment of new personnel,” said Philippe Fort, CEO of French media asset management company Netia. “Broadcast Asia offers us an ideal opportunity to introduce our new sales representative, Singapore-based Winston Seow, to our network of distributors and

Growth Market For Satellite TV clients.” Another European company seeing growth in the region is Germany's Riedel, known for comms kit and fiber-based real-time video, audio and data networks. “Broadcast Asia comes at an exciting time for Riedel, said Joe Tan, general manager of Southeast Asia for Riedel. “We've not only completed an expansion of our Singapore office, but also have extended both our area sales team and our rental stock.” This year there is one industry trend that is well underway and very much real, overthe-top, or OTT, TV—a reference to second- and third-screen distribution. A few others that may not be on many broadcaster's near-term radar screens

nonetheless deserve respect, such as 4K technologies, the cloud, DVB-T2, and perhaps integrating social media in broadcast. If the show floor at NAB was a precursor to what will be on tap in Singapore, the broadcast industry can put off 3D and all its complexity and ROI uncertainty for a few more years at least. OTT is by its nature is crossover and both the BroadcastAsia and CommunicAsia show floors and conference rooms will feature the topic, in far too many presentations and panels to discuss in full here. One thing that stands out after a quick look through the conference program: OTT seems to have a few viable business models. Fedor Ezhov, chief operating officer of SPB TV, is making a presentation on day one that will touch on the subject. Ezhov says many business analysts see a great value in the Asia Pacific market, with its extensive fixed broadband and mobile subscriber base. “We see a strong demand for mobile TV services in India, where video broadband networks are not so well established yet, and online TV services were primarily delivered over mobile 3G and edge connections,” Ezhov said. “Gaining popularity, they made way for OTT TV services available over any internet network, including Wi-Fi.”

T h e H i g h l y C i r c u l a t e d S a t e l l i t e M a g a z i n e

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