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MKT 421 Week 1 Marketing and Buying Behaviors

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MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions of your own personal characteristics that explain why you bought each of the specific brands you did in your most recent purchase of all of these items. Be sure to tell what brand and why.

WHAT a quick-stop beverage your personal shampoo any item of clothing

BRAND

WHY


a subscription service (such as broadcast, print, ISP, cellular) larger, more expensive item, such as a bicycle, TV, camera, automobile, or boat

MKT 421 Week 4 Logistics and Distribution

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MKT 421 Week 4 Logistics and Distribution There are basically five approaches for entering an international market; usually the choices and risks are very product dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that are planning to enter an international market (China) with different products. Using the following factors for your choices, pick any two clients and complete their matrix below with


your recommendations and briefly describe the rationale behind your choices. Entry Approach

Exporting, Licensing, Management contracting, Joint Venture, and Direct Investment.

Shipping Methods

Truck, Rail, Water, Air

Level of Risk High, Medium, Low Client #1 Product: Candy Bars Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #2 Product: Golf Clubs Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods


Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #3 Product: Golf Balls Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #4 Product: Molding Machines Decisions to consider: Entry Approach Shipping Methods Level of product or

Your recommendation:

Your rationale:


market risk Level of financial risk Factors that could affect distribution service levels

MKT 421(NEW) Education on your terms/tutorialrank.com  

As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors

MKT 421(NEW) Education on your terms/tutorialrank.com  

As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors

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