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Ira C. “Ike” Herbert MªAlejandra Roca


Biografia •

Neix el 1927

Treballà per a l’agència McCann-Erickson

1965 Entra a formar part de “The Coca-Cola Company”

1975President de Coca Cola Foods

Vice president de marketing i més tard president de la companyia Coca Cola USA

President del North America Soft Drinks

Mor el 1995


Aportacions •

1963 Things go better with coke http://link.brightcove.com/services/player/bcpid78974503001?bctid=9228294

1971I’d like to teach the world to sing/ I’d like to buy the world a coke http://www.youtube.com/watch?v=m1NeogMh1JI&feature=related

Coke: It’s the real thing http://www.youtube.com/watch?v=UlTYEZXnJjU&feature=related


Bibliografia

Biografia Ira C. "Ike" Herbert  

Biografia d'Ira C. "Ike" Herbert, per MªAlejandra Roca

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