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COMMUNICATION & STYLE GUIDE G R E E N WO O D H U M A N E S O C I E T Y R E B R A N D I N G


G R E E N WO O D H U M A N E S O C I E T Y

MISSION VISION & ACCOUNTABILITY

MISSION: Working in partnership with our community to educate, cultivate, and facilitate the compassionate care and treatment of animals. VISION: To reduce the amount of animals in need across the County of Greenwood. ACCOUNTABILITY: The HSOG is supported by donations and funding from Greenwood County to manage the Greenwood County Animal Shelter. Under contract with Greenwood County, the Humane Society of Greenwood’s animal care professionals operate the Greenwood County Animal Shelter. HSOG staff promote adoptions of shelter animals at the Adoption Center and at off-site adoption events, as well as work strategically with out-of-area rescue groups who adopt animals from the Shelter and re-home in areas outside Greenwood. The HSOG offers low-cost spay/neuter services to the greater Greenwood, SC area. Preventing unwanted litters is the most effective way of reducing euthanasia at the animal shelter. We coordinate and participate in community outreach through: 1) presentations to schools and civic organizations, 2) media (HSOG website, Facebook, local news outlets, radio), and 3) fund raising events.


INTRO VISION & INTENTIONS: The Greenwood Humane Society is a non-profit organization with a mission to provide animals in need with treatment, shelter, and a second chance at life. This document will serve as a guidebook for use in relaunching the Greenwood Humane Society brand to regional agencies and the communities they serve. Greenwood Humane Society is a no-kill animal shelter. They rely on the support and donations of the community of Greenwood as financial contributors. The previous logo, as seen below, was an abstracted, and generic person and animals. This mark is representational of a human-pet relationship. There is a heart shape created by the figure’s arms, encircling the animals in an embrace. The logo is successful as an animal shelter logo, however, it includes generic and overused iconography.


LOGO:

ACCEPTABLE VARIATIONS

SQUARE FORMAT: MARK ONLY

VERTICAL

TEXT & MARK

HORIZONTAL

TEXT ONLY


LOGO USAGE: 1.5 INCH 108 PIXELS

IMPROPER LOGO SIZE FOR TEXT & MARK VERSION

USE MARK ONLY LOGO FOR SIZES 1.5 SQ INCH OR SMALLER

DO NOT STRETCH, OR COMPRESS THE WIDTH OR HEIGHT OF THE LOGO, DO NOT ROTATE OR REFLECT THE MARK/LOGO

DO NOT OUTLINE THE MARK OR THE TEXT


COLOR PALETTE RGB

CMYK

PMS

R: 59 G: 143 B: 89

C: 78% M: 22% Y: 82% K: 6%

PMS 7731 C

R: 55 G: 101 B: 72

C: 78% M: 38% Y: 78% K: 8%

PMS 554 C

R: 102 G: 157 B: 116

C: 64% M: 20% Y: 66% K: 3%

PMS 2249 C

R: 189 G: 216 B: 170

C: 27% M: 2% Y: 41% K: 0

PMS 358C

R: 183 G: 217 B: 138

C: 31% M: 0 Y: 60% K: 0

PMS 373C

R: 30 G: 45 B: 91

C: 100% M: 91% Y: 36% K: 28%

PMS 274C


COLOR COMBINATIONS ACCEPTABLE COLOR COMBINATIONS

MARK AND TEXT SAME COLOR - ALL COLORS CAN BE USED


BRAND APPLICATION: HSOG APP with ADOPT/DONATE BUTTONS

BUSINESS CARDS

HANNAH CROWE Program Coordinator hmcrowe@pstcc.edu address _________________ _________________ (443) 454 8696


Working in partnership with our community to educate, cultivate, and facilitate the compassionate care and treatment of animals.

gwdhumanesociety.org

(864) 223-2498

2820 Airport Rd, Greenwood, SC 29649

Profile for h.crowe.dwp2800

Hannah Crowe Project 3  

Project 3 Style Guide

Hannah Crowe Project 3  

Project 3 Style Guide

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