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The Harrisonburg-Rockingham Chamber of Commerce has one thing on our mind and that is helping our community to make it through this uncertain time and come out the other side stronger. We encourage everyone to continue to support your local businesses by purchasing gift cards and leaving positive reviews for those businesses who have not been able to reopen, yet. Please keep in mind to stay safe through social distancing and wearing a face covering when patronizing a local business. We will get through this together. We are lucky enough to have such amazing members who have donated money, time and so much more to making a positive impact on our community during this time. Thank you to everyone. If you would like to help out and not sure how? We have added a Donate to the Business Resilience Fund (through the Community Foundation)� button to the front page of our website.

We encourage you to: Connect Often, Be Kind, Y(heart), Focus on Community Over COVID and ALWAYS Support Small Business.

How Things Have Changed Frank Oncken Board Chair

2020 BOARD OF DIRECTORS FRANK ONCKEN, Chair, A&J Development and Excavation* DR. MELISSA LUBIN, Chair-Elect, JMU - Outreach and Engagement* DR. JOHN A. DOWNEY, Past-Chair, Blue Ridge Community College* ERIC BARKEY, JS Replogle & Associates, LLC DWIGHT BURACKER, PBMares, LLP* KELLY BURKHOLDER, Ameriprise Financial Services, Inc.- Burkholder & Associates ANDY VANHOOK, Appeal Production UMAR ALI, First Citizens Bank* KELLY BLOSSER, Riddleberger Brothers ANDREW FRIEDMAN, Cargill QUINTON CALLAHAN, Clark & Bradshaw, PC SALLIE WOLFE-GARRISON, Rockingham County LISA SHULL, Explore More Children’s Museum CHERYL KIRBY, Atlantic Union Bank CHRISTOPHER JONES, City of Harrisonburg SCOT LILLY, Farm Credit of the Virginias ERIN OVERSTREET, Gray Television KYLE O’BRIEN, Town of Broadway JONAH PENCE, Pendleton Community Bank DONNA PREZIUSO, American National Insurance* MATTHIAS SMITH, Massanutten Resort SKIP WEAKLEY, LD&B Insurance & Financial Services* ERIN MEADOWS, Eddie Edwards Signs TISHA MCCOY-NTIAMOAH, PrePOPterous * Executive Committee Members

CHAMBER STAFF FRANK TAMBERRINO · President and CEO CARLIE FLOYD · Administrative Assistant TRENT TURNER · Manager of Finance & Administration SARA WITTIG · Director of Marketing & Communications

Fellow Chamber Members, My how things have changed since our amazing Annual Dinner in January and the 2020 first quarter issue of The Advocate! The optimism and excitement of a new year and new decade has transformed rapidly into crisis management and uncertainty for our Chamber Members and community as a result of COVID-19 and the global pandemic. The challenges are many, and I am experiencing some of them firsthand like most of you. With a business to manage, a spouse working remotely, and school-aged children at home, life has surely taken a turn towards the surreal for my family and me. However, in times like these, you often hear to “look for the helpers”. I am really proud of the hard work the Chamber has done to continue helping and advocating for our local and regional business community and to offer guidance and support as businesses navigate these unprecedented conditions. Additionally, I want to extend a heartfelt and personal thank you directly to Frank Tamberrino for his leadership and efforts to support the business community during these trying times. Quickly joining with partners in forming the Harrisonburg-Rockingham COVID-19 Business Support Taskforce that is supplying grants to local businesses impacted by the pandemic, to the Business Impact and Recovery Survey, and the constant flow of information, Frank and the Chamber took immediate and impactful steps to help our businesses react and recover. Frank - your commitment to the business community in Harrisonburg and Rockingham County has not gone unnoticed. Thank you! I also want to offer a message of encouragement to all of you, the Chamber Membership, as we begin to move from crisis management to the management of a chronic condition. Businesses and the country will recover, but not without some pain, some loss, and a business landscape that will be forever changed. However, we can do this - together. I ask all of you to please continue to support the Chamber. Our revenues depend on Membership dues and sponsorships, and we cannot do the kind of work that we do to support businesses without you. Our event revenue has screeched to a halt, and as you can imagine, we expect a dip in new and renewing Membership in the months to come. Luckily, our fiscal management has been sound over the years, and we should be able to weather the storm. But we do ask you to maintain your membership. And we ask you to encourage your business contacts that aren’t a part of the Chamber to consider it. When it became clear that this pandemic was going to have severe and long-lasting effects on businesses, the Chamber was first in line to help. So when Chamber members began to “look for the helpers” during the onset and continuation of this crisis, they did not have to look very far. The Chamber was there, and is here, helping. I am humbled and honored to be a part of those efforts. Thank you, sincerely, for your continued support.

Respectfully, Frank Oncken

SHEENA ARMENTROUT · Director of Membership & Investments


Survivial | Recovery | Resilience Frank Tamberrino President and CEO

As I sit down to write these quarterly remarks for The Advocate, I am not sure exactly what to write. It is not because there is no news to share or a lack of things to report on that our staff, Chamber leaders, and committees have been doing by virtual meetings. And there is certainly enough that I can write about the Harrisonburg-Rockingham COVID-19 Business Support Taskforce, which has not only been extremely busy but I am very proud to say has a model for many other communities and Chambers across Virginia (and beyond). Throwing our usual announcements surrounding ValleyFest (now moved to September) out the window is to be expected, but this year’s General Assembly actions still gives me plenty of material, in normal times. The problem, of course, is the unchartered waters that we still find ourselves, the economy and the country in, and the fact that what I am typing today may be outdated or irrelevant tomorrow, or at least after the Governor’s next press briefing. Our committees and councils are still meeting online and corresponding, discussing the ongoing issues and ideas to improve the business climate and general well-being of our community. The General Assembly’s actions, supported by the Governor, to increase the minimum wage (without regional considerations) and encourage collective bargaining in Virginia will be with us for years. Last November’s shift in political power to northern Virginia was evident during the General Assembly, but that is a distant memory now with stores and restaurants planning on opening and considering their fate from week to week. On the one hand, I struggle to offer any definitive guidance or projections on what is to come next in our lives and our business world, and on the other hand, I have witnessed plenty to share with regards to the creativity, determination, and resiliency of our community, region, and Commonwealth. While I have remained sequestered at home for two months, my wife has picked up dinners from local restaurants that have found creative solutions to closed doors. The drive-by Farmers Market has provided farmers and other vendors with an outlet and source of revenue, and although small by comparison to Spring times past, it is a help to the vendors and area residents remain connected. Our largest employers most notably manufactures and distributors, have adapted new health and safety protocols that have allowed many to keep running at near-normal levels. Our local governments have remained “open” to the best of their abilities, with remote workers and creative thinking. Many employers, including the Chamber, have adapted to remote working and teleconferences while looking forward to “normal” socialization and community events, hopefully one day soon. So, I actually do have a lot to say, but I cannot cover everything in one short column. We still have a steep hill to return to what many will refer to as the “new normal”. According to respondents to the Harrisonburg-Rockingham COVID-19 Business Impact and Recovery Survey, it may be two months, six months or a year, or truly “unknown”. I am looking at the situation in three phases (not to be confused with the Governor’s phases for opening the economy): Survival



Many businesses and individuals have already been going through Survival, trying to get through the last couple of months and the next few weeks until we settle back into a routine. Recovery is what businesses and the community are tackling next, the need to get back to “normal”, or what we knew as normal earlier this year, bringing back staff, customers and sales. And then Resilience, which results from businesses, local and regional economies adapting, adjusting, creating, and innovating based on the lessons learned, the new health protocols and possible changes in the global economy resulting from production and supply chain changes. The first step is getting our local economy back to a familiar position, and we’ll be there to help.

Frank P|3

We are proud to be partnering with Dove Development Consulting for this year’s Live2Lead Event on October 23, 2020.

2020 updated Event Calendar Presidential Address | August 13 Golf Tournament | September 10 ValleyFest | September 19 Connections 2020 | October 8 Pre-Session Legislative Breakfast | Winter Shop Small & Shop Local Campaigns | November * Note events dates and places are subject to change. Please check the Chamber’s Event Page by clicking here. P|4

Annual Chamber Events Presidential Address | August 13, 2020 | 7:30 - 9:30 am Join us as we host an impressive panel of all four area University and College Presidents. Attendees will receive an update from each president on their enrollment, construction, economic impacts of higher educations and more. We will be hosting this year’s event at Spotwood Country Club. Click here for additional information. Golf Tournament | September 10, 2020 | Noon to 7:00 pm Our annual golf tournament will be hosted at Woodstone Meadows Golf Course located at Massanutten Resort. We have been lucky enough to partner with Harrisonburg’s local Chick-fil-A this year and they will be providing lunch for all golfers. We will be opening registration later this summer for teams. Make sure you don’t miss out on this annual tradition. Click here for additional information. ValleyFest20 | September 19, 2020 | Noon to 7:00 pm ValleyFest is our largest fundraising event of the year and we had to postpone from the original date of May 23, 2020 to September 19, 2020. All tickets that were purchased already for the Memorial Day Weekend date will be honored for the fall date. We are looking forward to seeing you all there. Additional information on page 13. Connections | October 8, 2020 | Noon to 7:00 pm Connections is the Chamber’s largest business-to-business networking event of the year and provides educational and relationship-building opportunities. We will be partnering again this year with Shenandoah Valley Small Business Development Center at the Festival Conference and Student Center at James Madison University. As always, we will end the event with our Business After Hours. Click here for additional information. 2020 SPONSORSHIP OPPORTUNITIES Your Chamber relies heavily on the support of member businesses for sponsorships throughout the year. From breakfast meetings like the Post-Session Legislative Breakfast to large-scale events like ValleyFest, there are many opportunities to be involved. Sponsorship is a great way to gain exposure among fellow members and the public, as well as showing your support of the community. If you are interested in learning more about upcoming opportunities, please contact Sara Wittig at communications@hrchamber.org or (540) 434-3862 x 108. The Advocate is a quarterly publication of the Harrisonburg-Rockingham Chamber of Commerce. The information published in Harrisonburg-Rockingham Chamber of Commerce. © 2020.



The Governor’s Three Phases for reopening Virginia Phase 1 for reopening in Virginia would mean: • Policies to keep customers and workers separate at in-person businesses • Face Covering required for essential business and other specific businesses • No social gatherings of more than 10 individuals • Short breaks for workers to wash hands • Lower capacities for restaurants and shops. Phase 2 for reopening in Virginia would mean: • Stay-at-home for vulnerable populations only • No social gatherings of more than 50 people • Continued social distancing • Face coverings recommended in public • Further easing of business limitations Phase 3 for reopening in Virginia would mean: • Safer at home for vulnerable populations • Remove the ban on social gatherings • Remove capacity limits on establishments • Continue heightened cleaning and disinfection • Possible other measures P|7

Shenandoah Valley Region Work-Hard-Smart-Safe Re-opening Resource Guide. Click here for more information. This guidebook provides specific measures for business categories to aid in a safe, thoughtful reopening. The specific recommendations in each category support the overall goal of opening businesses in a way that protects employees and customers from exposure to COVID-19 and helps prevent the virus’s spread.

U.S. Chamber of Commerce: Re-Opening Business - Digital Resource Center. Click here for additional informtion. As America’s businesses look to reopen safely and keep employees and customers healthy and informed, employers are facing countless new questions and unprecedented new challenges.

The Challenges of Re-Opening the Economy, One Business at a Time Tackling Your Business Questions as Re-Opening Begins The reality: Re-opening, re-staffing, ramping back to full production, re-evaluating operation as the Governor allows Phase 1 to begin is not like opening up after closing for a snow storm, remodeling, re-tooling or taking a vacation. For many business owners and managers, there are as many questions than answers. Consider: Employment Practices, Business Liability, Financial Assistance and Implications. We were pleased to have four speakers who are knowledgeable on multiple facets of business law and accounting, are well known and respected in the Valley and the Commonwealth, and quickly became well versed in COVID-19 responses at the state and national levels. Cathleen P. Welsh, Attorney at Law, Flora Pettit, PC Jeff Adams, Managing Partner Wharton, Aldhizer & Weaver PLC Kurt Johnson, Senior Advisor, PBMares Derek Hess, Associate Advisor, PBMares Click here to watch the recording. P|8

Harrisonburg-Rockingham Re-Opening Small Business: What Customers Want From April 23 to May 3, 2020, the Harrisonburg-Rockingham COVID-19 Business Assistance Taskforce (now called Business Resilence Taskforce) distributed a “Customer Feedback Survey on Businesses Reopening� in advance of restrictions on small businesses and mass gatherings lifting in a phased approach in Virginia. This survey intended to learn how area customers feel about a variety of topics related to public health and what influences the decisions they make about the places they go. The anonymous survey was shared with residents in the City of Harrisonburg and Rockingham County by the COVID-19 Business Assistance Taskforce members. The team received feedback from 1,677 survey respondents. The results are being shared with Harrisonburg City and Rockingham County small businesses in order to prepare them for welcoming customers back this spring in a way that promotes public health and safety. Click here to access the survey summary.

Zoom Panel: Corporate Strategies & Tactics To Survive & Thrive In Our Changed Economy Now that the initial shock stage of the COVID-19 crisis is starting to pass, the time has come to focus on what this situation means for your business over the next 6-18 months. Your business needs to develop or update your strategic plans that will enable it to sustain itself in present conditions and thrive in those yet to come. This kind of strategy involves thinking about your people and culture as well as what short-term and long-term adjustments you should make to your offerings. This event recording is tailored for CEOs, presidents, organization leaders, and human resource staff. Small business owners can learn from these strategies as well. Jim Smith with Performidable Robert McFarland with Transformational Impact William Roy with Executive Career Partners Click here to watch the recording.


Help show some local love and check out all of our Chamber members that are open, or offering pick-up and/or delivery services. Gift cards are also available from many of these members, so please call if you want gift cards for your employees, vendors or customers to show your appreciation and help these members make it through the these trying times. Please support local! Please check the Chamber Facebook page and weekly newsletter for updates.

Diversity in Business: Expanding Equality and Opportunities This event was held on March 4, 2020 by The HarrisonburgRockingham Chamber of Commerce Diversity Business Council at the Lucy S. Simms Center. Topic included Ageism, Veterans and Women in the Workforce; Opportunities and Training. Thank you to our sponsors: Dynamic Aviation, Massanutten Resort and Valley Business Keynote.

Phenomenal Women Panel

Chris Jones with the Phenomenal Women Panel

Joel Shank from Dynamic Aviation

Frank Tamberrino and Chris Jones P | 10

Cathleen P. Welsh, Esq., from Flora Pettit PC

Planning for an upcoming event, project or program? In need of a local business service resource? Connect with the new members below and discuss how you can partner together.

Cat's Cradle of the Shenandoah Valley, Inc. - Renee Clark Cat’s Cradle’s mission is to ensure & maintain a safe, compassionate community for cats in the Shenandoah Valley. They do this by facilitating and promoting various programs/assistance offerings. 101 South Main Street, Suite 101, Harrisonburg, VA 22801 | (540) 433-1135 | https://www.catscradleva.org Entlest Brands Inc - Richard Moore Retail holding company. They locally own BlueRidgeMac and other companies. Celebrity fan merchandise - Dog the Bounty Hunter and Cast of The Walking Dead are some examples. They have moved corporate office from Atlanta to Harrisonburg. They are looking forward to being active in the business community. 370 Neff Ave, Suite U, Harrisonburg, VA 22801 | (757) 344-5127 | http://www.entlest.com Go Powertrain - Heather Barnhart Wholesale distributor of large car parts (engines, transmissions, transfer cases, differentials, cylinder heads, turbochargers, etc). 6606 Rawley Pike, Hinton, VA 22831 | (540) 830-0286 | http://www.go-powertrain.com Hantzmon Wiebel, LLP - Monte Glanzer A CPA and advisory services firm based out of Charlottesville, Virginia. You deserve a trusted advisor who provides the very best financial guidance. An ally who knows the daily challenges you’re facing. An advocate who truly cares about your organization and family. At Hantzmon Wiebel, they know — and they care. 818 East Jefferson Street, Charlottesville, VA 22902 | (434)296-2156 | https://www.hantzmonwiebel.com Harrisonburg Cohousing, LLC - Susan Freesen The Juniper Hill Commons community of privately owned homes will be the first cohousing community in the City of Harrisonburg. Cohousing communities are today's multi-generational ''Modern Village'' with neighbors interested in knowing each other on a deeper level than our typical North American neighborhoods. Juniper Hill Commons core value is focused heavily on environmental sustainability coupled with a safe and enriching place to raise children. 650 Keezletown Road, Harrisonburg, VA 22802 | (540) 290-5238 | http://www.JuniperHillCommons.org

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Megamilkshakes by Sweet Surprise, LLC - Jeffrey Bradford The sugar coma-inducing milkshakes come in a variety of flavors and are topped with treats such as brownies, waffle cones, cheesecake, cotton candy, lollipops and scoops of ice cream, as well as drizzled with syrup and sprinkles. The shop also sells regular milkshakes, as well as scoops of ice cream in waffle cones, mini cones, waffle bowls, cotton candy waffle bowls and cups. Their mission is to create happy communities by bringing people together and surprising them with creativity and providing joyful experiences. 1925 E. Market Street, Suite 506 (inside the Valley Mall), Harrisonburg, VA 22802 | (540) 830-0514 | https://www.facebook.com/megamilkshakesbysweetsurprise/ Nest Realty - Aimee Roberts Nest is a real estate brokerage built around people and the passionate moves they make. That’s why we put our time, talent, and hearts into building relationships instead of closing deals. So, whether you're selling an estate, buying a condo, or building from the ground up, we see every interaction as a chance to inspire, engage, empower, and delight you. (540) 712-2733 | https://www.nestrealty.com/shenandoah_valley Shenandoah Hemp Supply - Lee Magalis They proudly offer some of the finest hemp and CBD products. Their friendly staff wants to help you discover the healing power of hemp. 112 S Wayne Ave., Waynesboro, VA 22980 | (540) 421-1860 | http://www.doahhemp.com Xpress Copy and Graphics, LLC - Jonathan James They can handle all your branding needs including: Design, Digital Media, Printing, Signage, Embroidery, Screen Printing, Promotional Items and Vehicle Wraps. 486 James Madison Highway, Culpeper, VA 22701 | (540) 829-1785 | https://xpress-copy.com Your Pie - Jay Roderick Your Pie in Penn Laird VA had their Grand Opening on 3/20/20! They are looking forward to firing up the ovens and dishing out fresh custom pizzas to the Penn Laird community. They are located right off of Spotswood Trail, just southeast of Spotswood Country Club. Come by for lunch and get a personal pizza to-go or bring the whole family for dinner and dessert. 4549-1 Spotswood Trail, Penn Laird, VA 22846 | (540) 615-5344 | https://yourpie.com/stores/penn-laird

Do you know someone or a company that would benefit from becoming a Chamber Member? Click here for a link to our membership applications or email membership@hrchamber.org. P | 12

ValleyFest - September 19, 2020 This year will be our 20th Anniversary of ValleyFest; the Shenandoah Valley’s Beer and Wine Festival. We are very excited to be able to celebrate with all of you this fall on the slopes of Massanutten Resort. We are feeling a little nostalgic as we have found some “old” photos that show the first ValleyFest back in 2000 and we want to share with you. We are honored to have such amazing sponsors/partners for this event. We are please to have Valley Honda, Nissan, Subaru, VW, Chrysler, Dodge, RAM as our Platinum Sponsor for ValleyFest20. Molson Coors Brewing Company and Blue Ridge Beverage have also returned again this year as the Entertainment Sponsors. Thank you also to Appeal Production, Blue Ridge Community College, Cargill, AT&T, Pioneer Bank, The Reserve at Stone Port, Queen City Creative, May Supply and Massanutten Resort. Music Line Up The Reagan Years - The East Coast’s Original 80’s Tribute Band, Grassfed, Bombshell RVA, Michael Christopher, DJ Fink and more musical act to be announced soon. We are currently accepting both Food and Craft vendors. For additional vendor information click here. For more information about ValleyFest20 you can visit the website by clicking here or visit our Facebook Page by clicking here.

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Profile for Harrisonburg-Rockingham Chamber of Commerce

The Advocate - Spring Issue 2020  

The Advocate - Spring Issue 2020  


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