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CitiExpo Trade Fairs China Events Media & PR


About CITIEXPO


CitiExpo Management

Mr Tony Zhang President

Mr Ready Zhang Event Director


Beijing 170,000

Shanghai 132,000

Guangzhou

157,000

Chong Qing

29M people

Shanghai - 23M Beijing - 20M Chengdu - 14M Guangzhou - 13M Tianjin - 13M Harbin - 11M Shenzhen - 10,5M Wuhan - 10M Hangzhou - 8,7M Xi’an - 8,5M

Beijing 170,000 People with over RMB 10 Million (1,2M EUR)


WHY GUANGDONG/PRD

•  1.9% of national land area •  7.8% of national population •  11.2% of national GDP (nation 1st) •  28.0% of total export •  20.7% of national retail sales •  Strengthen knowledge and services chain •  Largest producer of furniture and lighting •  World’s largest furniture wholesales market Source: National Statistics Bureau, Statistics Bureau of Guangdong Province, 2011


PRD: Internal consumption

Guangzhou: RMB 34,300 RMB in 2012, y.o.y +12%


WHY GUANGZHOU

•  Nation's third-largest metropolitan economy •  Economic, political and cultural (206 BC) Capital of PRD •  13M people: 1.2 billion GDP •  12-16% y.o.y. GDP growth •  157,000 people > 10M RMB •  Export & Trade Fair focused economy •  Largest Fair ground and infrastructure in China •  International by: first to open door to the west (800 DC) •  Increased services paralleling to Shanghai/Beijing


CITIEXPO About Us


CITIEXPO

•  VISION “Chinese business and industry is cluttered, of gigantic scale, and developing which is both its strength and its weakness” •  MISSION “Creating independent business platforms for emerging industries in Asia” •  STRATEGY “Create the best party, realise the most value added business, expand towards additional activities and sectors one at the time” •  HISTORY 1990 trade fair business 1995 first trade fair: Windoor 2002 first design week pilot 2005 second trade fair: Guangzhou Design Week 2008 Events / PR promotions 2010 International team and international events 2013 Media platform


CITIEXPO Ambitions

•  Consolidate branding •  Full services to intl. exhibitors •  Closer intl. network •  Expand online services •  Promote Chinese business overseas •  Link relevant industries


Touch points


Windoor Fair Every April


WINDOOR numbers


Visitors from China


Guangzhou Design Week

•  2 Fairs •  2 Awards •  4 Events (and actually more events)


OUR Platform Functions

– Trade Fairs – Retailers and Distributors – Promotion and PR Events – Match making – China and intl. City promotion events – Online Social networks and databases – Magazines and newspapers – Venue, event and media advertising – Business Services


Format

•  EVERY first weekend of December •  3 days Design Fair


Reputation

GZDW is since 2006 endorsed by •  •  •  •  •  •  •  • 

IFI - International Federation of Interior Architects/Designers, ICSID - International Council of Societies of Industrial Design, ICOGRADA - International Council of Graphic Design Associations, AIPI – Associazione Italiana Progettisti d’interni, CIDA – China Industrial Design Association, Inamsterdam WIM, in China awarded as top 10 trade fair (of 3,000) MFA – DK, IT, UK, IS, NL, IFI


Partner Country: DENMARK 2006


Partner Country: ITALY 2007


Partner Country: UK 2008


Partner Country: ISRAEL 2009


Partner Country: NETHERLANDS 2010


Partner Country: DUTCH LIGHT 2011


Partner: IFI INTERNATIONAL 2012


GZDW: 2 Fairs


Funishingsasia.com format • TRENDBOOK • VIEWS • ELITE Furnishing furniture, hotel furniture, commercial furniture, kitchen cabinet, innovative furniture, fireplace etc.

Accessories timber, metal and steel, leather, textiles, security, window decoration, bedding, painting, artificial flower, table top decorations, art glass, tableware, art objects, etc.

Wall and floor decoration carpet, wallpaper, hang decorations etc.

Home appliance decorative lighting

Outdoor outdoor furniture, gardening / fountains / sculptures, spa & pool equipment, sun-shading system etc.


3 x Furnishings Asia Events strategic trend-watching platform for designers, manufacturers, retailers, buyers and social media

annual highlight event to share innovative market developments

where leading brands and design firms will be introduced and awarded


•  •  •  •  • 

Furniture Lighting Wall + Floor Decoration Fabric & Textiles Innovative Materials

•  Door & Window •  Kitchen + Bath •  Art and Antiques •  Appliance & Accessories •  Outdoor +Spa


New Turnkey Floor plan

>Integrated Exhibition Area: -Standard -Raw Space booths -including lounge area and forum area >Special services exhibition hall >Experience for brands


(A) Exhibitor Raw Space booths

Raw Space: 200EUR/Sqm (72㎥up , Excl. management & electricity fee)


New Turnkey Floor plan

>Integrated Exhibition Area: -Standard -Raw Space booths -including lounge area and forum area >Special services exhibition hall >Experience for brands


(B) Exhibitor Turnkey Standard Booth

16 Sqm. W4mxD4m, turn-key service provided. Incl. booth design & construction, TV, Wi-Fi, backdrop, in-booth- reception, display shelf, free booth-connecting lounge service Etc.

Eur. 5.000 (incl. VAT)


Visitor Stats


Design+Brands (D+B)

Design Hall National and International Design Firms, Notable furnishing & building material brands

Material Hall Innovative building + decorative materials, including but not limited: stone + tile+ mosaic; kitchen + bath; wall + flooring; door + window; ceil + roofing; glass, stairs, hardware, Ornaments and decorative elements, electrical and digital building infrastructures; Building & intelligence systems


D+B - SPEAKERS


Brands & Intl. Exhibitors


Summary • Over 50,000 professional visitors • 7 year history target-driven platform in design business in China • Leading real-estate, interior, media delegations • Be visible to over 200,000 online visitors and buyers • Access to leading interior designers from all Chinese provinces • Match making with distributors and retailers • Meetings with project commissioners for bulk orders • Media coverage from all design Media in China • Locating relevant OEM and studios to support designers • Physical network in over 30 Chinese first, second Tier cities


D+B Visitors Data


Our Exclusive TWO (2) Awards


China Interior Design Awards 2013 (Jintang Prize) •  Finalist Exhibition of Jintang Prize 2013 •  Awarding Ceremony, China Interior Design Awards 2013 (Jintang Prize)


Price Winners


2012 JinTang Award Publication


10 volumes of Jin Tang Projects


CDA中国设计奖 /Chinese Design Awards (CDA) 2013 •  Finalist Exhibition of CDA 2013 •  Awarding Ceremony, Chinese Design Awards (CDA) 2013


4 EVENTS


EVENTS 2013

China Commercial & Tourism Real Estate Association Annual Meeting 2013 •  2014 Trends Presentation for Chinese Real-Estate •  Certification Ceremony & Showcase of Designers/Projects/Material Brands in Chinese Real Estate 2013

China-designer.com Annual Meeting 2013 •  China-Designer Gala Evening •  Intercity Chinese Designers Meeting SPACE Forum •  Jintang Prize & CDA Winners presentation Designers + Brands Symposium by Top 100 Contractors in China


Match Making


Business models

•  •  •  •  •  •  •  • 

Trade fair demo booth Road show partner Award sponsor Jintang Gala sponsor Magazine advertiser Award Premium sponsor Advertising / Promotion Custom Event

3 days; 50,000 professionals 200-300 people per station Logo / Product exposure, Brand exposure to 1,500 guest average 100,000 reader/month 1 Jintang award: HP specific Banners / Catalogue HP dedicated Product event


Example of Road show Banner


Opinion Leaders

Global board of: International Federation of Interior designers / Architects (IFI)


Key note speakers


Co-Branded Banquette event


Trade Fair Banners


Designers & Award presentation


Co-operations as from 2013


About World Interior

•  •  •  • 

Meeting 2013

3 days 7 halls 20 forum themes Over 70 international speakers

Chinese Delegation •  5-6-7 World Interior Meeting 2013 •  6 “Chinese Day”: 10 Chinese invited speakers •  8-9-10 Dutch Design Tour


WIM 2013 Key Dates

www.meeting.inamsterdam.org


Long-Term Strategic partners

•  Indesign Media Group •  Space Magazine •  China-Designer.cn •  China Real Estate Association


•  Part of IDG, world’s largest IT media Co •  Over 70 years intl. publishing network •  Publisher and online media •  Leading interior design magazines in China •  Audience includes EU and US


Partner Magazine support


Media

•  Regional / Local TV •  Radio •  Online (website, blog, social media)

• Magazine • Newspaper • Publications


Chinese Industry Associations

•  Business focused relationships •  Client focused added value •  Content focused •  •  •  • 

China Real Estate Association (CREA) Guangzhou Industrial Design Association (GIDA) China Building Decoration Association (CBDA)! Beijing Construction Decoration Association (BCDA)!


Lifestyle Retail Partners


Developing Business Services

•  Finding the Way in China – Legal – Administrative – Strategic – Business – HR – Sales/Marketing – Branding


Conclusions

•  CitiExpo: Trade Fair, Event/Promotion, Media & PR •  Growing industries: Furniture & Deco •  Consolidating: International growth •  Strategic partners


MORE info

www.gzdesignweek.com

About GZDW  

ABOUT US Trade fairs Media PR Event Branding / Agency

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