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THE UK'S NO 1 DIGITAL MAGAZINE FOR GYM OWNERS & FITNESS PROFESSIONALS

ISSUE 31 // October 2018

ADVENTURES NEW

BEAR GRYLLS INVESTS IN BOOTCAMP BUSINESS

WEIGHT OF THE WORLD Ellie Pryor on being the only weightlifter representing GB in the Youth Olympic Games

Fit3D Bring You Fitness In Another Dimension

Back To Basics Fitness basics from professional cricketer Grant Hodnett

PT ACADEMY’S

Adam Kiani

OCTOBER 2018

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NE WS / / REV I EWS // T EC H NOLO G Y / / TRE N DS / / EQU I PM E N T / / I NSIG HT


NEW

TO THE UK

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Welcome... Welcome to the ‘spooktacular’ (see what I did there?) October 2018 issue of Gym Owner Monthly magazine. There may be a chill in the air but the gym owner monthly team are on fire this month bringing you no tricks but all treats with PT Academy's very own Adam Kiani gracing our front cover, meet our gym owner of the month Karl Radborne of Kingdom Gyms on page 10, this months big interview is with GB weightlifter Ellie Pryor on being selected for the Olympics on page 14, with the nights drawing in you’ll enjoy our feature on lighting on page 28 and we bring you another inspirational story from Aspire Instructability on page 38. If you're not quite ready to say goodbye to Summer just remember it’s bulking season! Enjoy the issue

Janine & The GOM Team

HEAD OF SOCIAL MEDIA:

PUBLISHING DIRECTOR:

Janine Edwards

Paul Wood

je@gymownermonthly.co.uk

pw@gymownermonthly.co.uk Tel: 07858 487 357

Keep up to date

The only fitness industry magazine endorsed by Aspire InstructAbility

 www.gymownermonthly.co.uk  @GymOwnerMonthly  gymownermonthly

 @GymOwnerMonthly  gym-owner-monthly-magazine

COVER MODEL: Adam Kiani COVER PHOTO CREDIT: @fit_visuals (instagram)

© Gym Owner Monthly Magazine 2017 Gym Owner Monthly is published by PW Media. Gym Owner Monthly is protected by copyright and nothing may be produced wholly or in part without prior permission. The acceptance of advertising does not indicate editorial endorsement. The opinions expressed in editorial material do not necessarily represent the views of Gym Owner Monthly. Unless specifically stated, good or services mentioned in editorial or advertisements are not formally endorsed by Gym Owner Monthly, which does not guarantee or endorse or accept any liability for any goods and/or services featured in this publication. We cannot accept responsibility for any mistakes or misprints. Unsolicited material cannot be returned. The views expressed are not necessarily those of the publisher. Please note that we reserve the right to use all supplied photographs/images elsewhere in the publication or on our social media channels.

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Contents 10

18 21 30

14 26 25

28 SPOTLIGHT

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10

Gym Owner Of The Month Meet Karl Radbourne from Kingdom Gyms and find out the best lesson he’s learnt from the industry.

14

The Big Interview Ellie Pryor describes how it felt to be picked for Team GB at the Youth Olympic Games.

23 32

26

Despite how you feel, go with what is real Chris Stevenson shares why your business decisions should be informed by data rather than gut-feel.

BUSINESS

28

The benefits of LED lighting in gyms Goodlight discusses how gym owners could make substantial energy savings by using LED lights

30

Creating a gym for all eGym UK looks at how gym owners can adapt to cater for targeted segments of the community.

18

PT of the Month Bradley Whymark is our PT of the Month.

21

Fit Kit This month’s round up of what’s new and what’s out there for gym owners.

23

PT's Viewpoint Grant Hodnett goes back to basics when it comes to achieving his fitness goals.

32

25

TRX: The Journey The development of the TRX product and its programmes.

How to scale up your operation Planday shares advice for those managing an expanding workforce.

34

How to use social media to enhance your business Daniel Nyiri discusses the importance of social media.

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34

38

41

47

43

45

51 54 56

49 EXPERIENCE

EDUCATION

38

Aspire InstructAbility– Empowering Disabled People Susan Barraclough has made health and fitness a priority.

47

How to qualify as a Professional Pilates Instructor

49

Body Composition Analysis Tanita launches first UK training course

Ask the Expert 7 ways to ensure a nourishing vegetarian/ vegan diet.

51

Why Weight? Part 2 of this series discusses whether it’s safe for kids to Olympic Lift.

54

Business Skills Ian Murray explains why business skills are critical for personal trainers.

56

Appointments A round-up of industry movers and shakers.

41

FITNESS

43

Maintaining fitness motivation at 50+ Chris Zaremba recalls his own fitness journey.

45

Functional training Matt Gleed discusses his hero products and which kit is worth the hype.

We're always seeking contributors, if you're interested in writing for us then please contact: pw@gymownermonthly.co.uk OctoBER 2018

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Upfront

What’s hot in the fitness industry

500 million visits tracked by the DataHub In less than five years, the DataHub has gathered data from half a billion visits by more than eight million people to 2,000 leisure facilities, making it by far the UK’s largest sports and activity database. To put this extraordinary milestone into context, that’s the number of books JK Rowling has sold and five times the number of worldwide Amazon members or, put another way, half the population of India. Founded in 2013, the DataHub is a virtual repository for sports and leisure data. It holds information from more than more than 90 operators and sports delivery partners and offers the industry the chance to unlock the potential of its data, and, for the first time, make business decisions based on insight, not instinct. Utku Toprakseven, partner and director of Sports Intelligence at 4global, which manages the DataHub, says: “The 500 million visit milestone was a target we set for ourselves in the early days of the DataHub journey. Achieving it in under five years means we’re one step closer to bringing the DataHub vision to life – getting the nation healthier and more active by sharing up-to-date, reliable intelligence, so those investing within the sector can make more informed decisions.”

More than 100 businesses and 4,500 users in the leisure sector are now making strategic and operational decisions based on the actionable insight generated by the DataHub, rather than relying on gut instinct and what ‘feels right’. Using a series of modules, organisations can now benchmark performance, analyse key drivers of success, plan targeted interventions and evidence outcomes, leading to stronger businesses, satisfied customers and, ultimately, a more active nation. Toprakseven continues: “We at 4global feel extremely proud to be managing the largest repository of sports and physical activity data in the UK, providing accurate intelligence in co-operation with the DataHub Partners and under the guidance of the sector-led Steering Group. We invite the sector to join us in this exciting journey and unlock the potential of its data.” Data has already helped to grow the sports and activity industry from a niche lifestyle sector to a thriving industry. No longer a weak link, data now has the potential to empower DataHub Club members to maximise economic and social returns for their organisation, customers and communities they operate in. Ultimately, strong and reliable data will lead to acknowledgement by government that this sector is integral to future health of our nation and economy.

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There are five private sector operators with over 100 clubs in the UK. Pure Gym is the first operator in the UK to reach 200 clubs. Source: LeisureDB 2018 State of the UK Fitness Industry Report

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Bear Grylls invests in bootcamp business set for growth

October 2018

Former SAS soldier and survival expert, Bear Grylls, has invested in Be Military Fit (BMF), the newly branded boot camp concept to emerge from the company formerly known as British Military Fitness. Joining Grylls on the newly appointed Strategic Team, handpicked by majority stakeholder, NM Capital, are David Stalker, previously CEO at ukactive and Chairman of CIMSPA and Tommy Matthews, formerly head of education at Escape Fitness. Earlier this year, British Military Fitness was bought by NM Capital, a London-based investment firm with an established track record in the fitness and leisure sectors. Leading the purchase was Principal, Chris St. George, formerly a founding director and shareholder of The Third Space Health and one of the original British Military Fitness Instructors.  “NM Capital focuses on backing great businesses with huge growth potential”, says St. George. “British Military Fitness has an impressive network of instructors delivering military style boot camps in more than 100 locations across the UK. With a revised strategic focus and the backing of Bear Grylls - one of the most recognised and respected adventure figureheads in the world, I am confident that our new, high calibre, Strategic Team, will drive the company forwards, creating a world-leading military fitness training brand.” Bear Grylls says, “BMF has such a special heritage with military personnel and many veterans, and I’m so proud to co-own BMF and be joining this incredible family. I used to train so much with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support that helped me achieve my fitness goals. “Our goal as a team now is to take this business to the next level and to a whole new generation, including kids and families – knowing that when we train together we train better and more consistently.  As Europe’s largest outdoor fitness company, we aim to expand our programmes to a broader market and then take BMF and its values all around the world.”          The new brand – Be Military Fit (BMF), officially launches in October and has its eyes set on UK and overseas expansion. David Stalker says: “Bear Grylls and Chris St. George both OCTOBER 2018

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served in the British Army. Their experience, combined with a results driven product offering, will engage both the active and inactive, supporting the government’s drive to create a more active nation. Parks offer an unintimidating, easy access venue for boot camp style training and we intend to exploit this opportunity to deliver quality, instructor led training sessions to groups of likeminded people.” BMF launches with three programmes:  MILITARY FIT BMF – a traditional boot camp style military fitness experience, designed to encourage each individual to push themselves to the limit  ACTIVE BMF – for those looking to start their fitness journey  CROSSRUN BMF – a running club that uses varying intensity and the surrounding environment to create a running experience like no other.

authorities across the country, reviews the results daily and shares the data with its general managers to enable them to target customer engagement with specific actions. “Attrition has fallen in the last six months due to the increased engagement we are able to offer using insight from the data. If we can flag up a common issue we can we can work to address it, whether it’s customer service related or something physical we could improve within our facilities.  The leavers' survey, along with the new direct debit collection process we have in place, have contributed to a 1% decrease in attrition across the entire estate that we manage, which represents a lot of members.” Contacting members about their exit survey has lead to a 5% turnaround of cancellations.   “We weren’t tracking why people left before, so we weren’t able to be focussed on the reasons why and how we could offer a better service to encourage them to stay.  Now, if we are able to help with their issue, we can approach the member and work with them to resolve the problem and persuade them to stay,” says Harrison.

1Life sees significant decrease in attrition with new leavers’ survey Orangetheory Fitness choose Freemotion Fitness for its third studio rollout in London and South East

1Life has seen a significant decrease in attrition since introducing a leavers' survey late last year. Any member wishing to cancel their membership must complete the online questionnaire as part of the exit process. “As well as making the exit process quick and simple for members, we wanted staff to be able to see the reasons members leave, so that we could track trends and improve our service delivery and provision,” says Neil Harrison, Commercial Manager - South for 1Life. The survey, which is completed via 1Life’s website, has been specifically designed for the operator by leading customer insight provider for the active leisure sector, Leisure-net. Mike Hill, Leisure-net Director says; “1life wanted a standardised approach to gather information about how and why people cancelled memberships, so they could understand the key issues causing people to leave, both across the group generally and the differences between individual leisure centres, enabling them to immediately respond to members leaving due to reasons that could be addressed by the centre, such as poor customer service or did not achieve goals.” 1Life, which manages 32 sites for a number of local 8

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On behalf of Freemotion Fitness, appointed dealer React Fitness has installed the fitness equipment package for Orangetheory Fitness Bromley in The Glades Shopping Centre. This will be the third Orangetheory in the UK to be supplied with the Freemotion REFLEX™ Treadmills – the no.1 fat burning treadmill used in Orangetheory Fitness studios all over the United States and contributes to their one-of-a-kind workout experience. The new improved REFLEX™ Treadmill features a patented shock absorption system that greatly reduces joint impact allowing for a longer, stronger run. The instant response 1-STEP™ controls for speed, incline/decline changes help this machine immediately respond to trainer commands.


NEWS

Tracy Morrell, Director at React Fitness says; “Prior to Bromley, we installed Freemotion’s REFLEX™ Treadmills at both Orangetheory Islington and Orangetheory Wandsworth and have received fantastic feedback from staff and members. We truly believe that the proprietary cushioned deck, instantly responsive controls and simplified console make Freemotion Treadmills the perfect choice for HIIT style workouts and group fitness classes.” For further information on Freemotion Treadmills visit www.react-fitness.com.

Origin Fitness announces plans to create 50 new jobs

customers we’ve worked with keep coming back time and time again.”

Inverclyde Leisure turns storage space into thriving ‘Club in Club’ Inverclyde Leisure has transformed a storage space at the Waterfront Leisure Complex in Greenock into an income generating ladies-only fitness facility which typically attracts on average over 660 visits per month. The forward-thinking Leisure Trust, based on the west coast of Scotland, undertook this project as part of a wider fitness diversification strategy to engage a broader segment of the community in an active lifestyle. Kieron Vango, CEO at the Trust, explains; “We wanted to attract more of the local female population and, even more specifically, sub groups within that category, including; new mums, seniors, the deconditioned and the inactive. We took the decision to create a ‘club within a club’ which we branded ‘Express Ladies Fitness’. The space now offers ladies a completely non- intimidating, safe workout zone where they can follow a highly bespoke training programme whilst working out with other like-minded users.”

Scottish gym and fitness equipment supplier Origin Fitness has announced it will create more than 50 new jobs across Edinburgh over the next three to five years to support ambitious plans for growth and expansion, including more than doubling company turnover to £20 million by 2021.

The new facility, located on a mezzanine floor above the main fitness area, hosts a 9 station eGym circuit, enabling users to complete an effective, full body workout in just 30 minutes. The area has its own dedicated entrance meaning the centre can market the facility as a standalone offering, creating a bespoke experience and new membership opportunity.

Head-quartered in Newbridge, the 52-person strong company, which supplies many of the major operators in the fitness industry including Nuffield Health, Xercise4Less and Anytime Fitness - even designing gyms for The Open Golf Championships and Scottish Power’s head office in Glasgow is celebrating its 10th anniversary this month. After a strong start to the financial year, Origin Fitness is now in the top five commercial fitness equipment companies in the UK. The new roles will be created across all areas of the business including marketing, sales, logistics, warehousing, finance, engineering and product development. Over the past decade, Origin Fitness has worked with over 3,000 facilities globally to improve their offering and in 2017, supplied over 100,000 fitness products into the market, even supplying equipment to The Metropolitan Police, The Scottish Fire & Rescue Service and The Ministry of Defence. Co-founder and Managing Director Paul Bodger said the company’s success is “down to our strengthened sales team in Edinburgh and around the UK and our growing reputation as one of the industry’s best companies to work with. Almost 80% of our revenue is repeat business, so the OCTOBER 2018

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spotlight

Your name(s):

Karl Radbourne

Gym name:

Kingdom Gyms  

Address:

112 Long st, Atherstone, Warks CV91AF

Email:

contact@kingdomgym.co.uk

Web:

www.kingdomgym.co.uk

# of members: 500 Gilles Crofta Photography

How did you get into the fitness industry & Why? From a young age I have always been athletic, at 12 years old I joined my local amateur boxing club. It was here I found the ability to push my mind and body to the extreme and found a sense of competitiveness in everything I do. I went on to win numerous trophies through boxing but as I grew older it was in my boxing training where I discovered a passion for gaining strength and conditioning through weightlifting. After years of going to local gyms through my teens in to my 20’s I learnt lots about nutrition, cardio and weightlifting. I learnt how to use equipment properly; going to the gym was the highlight of my day. It was when I was 23 I finally decided I wanted to make a career out of the fitness industry. Me being me I have never had the patience to wait or spend years studying for one qualification. I then found a fast track master trainer qualification with the European Institute of Fitness where I lived and studied for five weeks at the National sports centre, Lilleshall in order to get the relevant qualifications to be able to PT. Gilles Crofta Photography

Once completing this qualification I was made aware of a vacant building in my area. Locals had donated home gym

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equipment to the building so the residents in the area could use it, however this was very limited and under used. I instantly saw the potential in the building and spoke to the people running it. Without Kate and Norman I don’t think I would be where I am today. It was them who allowed me a very flexible contract for the building to allow the gym and myself to become established. I am very lucky for this opportunity and it gave me a stepping-stone in to my chosen career path. I always thought owning my own gym would be the limit to my goals but now I have achieved this I know I can only grow and develop these dreams further. Having my own gym allows me to expand my fitness interests further exploring nutrition, personal training, online coaching, apparel and merchandise..

What qualifications do you have that's relevant to the Industry? I hold a Master Trainer Diploma in Personal Training and Coaching. I took this with the European Institute of Fitness before the opening of my first gym. This qualification also includes individual certificates in L3 PT, Advanced PT Skills, Fitness Instructing, Functional Training and Sports,

Nutrition and Weight Management, Clinical Exercise and Specific Populations, Motivation and Lifestyle Coaching, PT Business.

Tell us about ‘your business’? In 2013 I opened the doors to my first gym, it was incredibly basic with limited equipment, but with the patience and commitment from members I was able to build and develop the gym in to what it is today. The gym is now kitted out with top of the range equipment and has a buzzing warm atmosphere created by both the customers and a welcoming team of staff. Recently I have opened a second gym, which are now both known under the same brand ‘Kingdom Gym’. Learning from experience, with this second gym I put all my time and resources in to getting the business ready at opening. For a new gym in a close-knit town I wanted customers to walk in to the building and be wowed and ready to sign up. I have developed a great following and friendship with the committed members to Kingdom, which when in the gym feels like a family. I think this is what sets my gyms apart from competitors.

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What are your own personal fitness goals and how do you achieve these? I have always maintained and kept in good physical shape, however towards the end of 2017 I made a goal to be in the best shape before I turn 30 in November 2018. I can now say that I have achieved this. My next personal fitness goal would be orientated around classic bodybuilding. This shape has always been a strong interest of mine and now I feel I am ready to achieve this look. Not only to show myself but also to show and inspire my customers and clients that you can achieve whatever your fitness goals are. I have no excuses to not work on myself and unlike others it is not a chore for me. I work long hours and my mind never shuts off from business but it is my passion and I want to make both my personal and business dreams a success.

What's the best lesson you've learnt from the fitness industry? Never become complacent, keep evolving, accept change and learn from others, it’s not easy. Set high goals and smash them out of the sky!

What are your biggest achievements to date? Opening two completely new gyms before the age of 30 and transforming them into a brand well known in the area.

What sets your business apart from its competitors? As mentioned previously, I believe my Gyms have a sense of family and provide a warm friendly atmosphere. My team and I are all very engaged in our customers needs, and unlike other larger commercial gyms in the area our staff know and address our customers by their name. The customers feel comfortable enough to stand and chat around reception. It’s this environment that keeps the customers loyal to the business.

What is your vision for your business? Dreaming big, I would love Kingdom to become a household name in the world of gyms. I would also like to expand the Kingdom brand in to other avenues such as clothing and other merchandise. I want Kingdom to be a place where both athletes and day to day gym goers can be found but still maintaining the warm local friendly atmosphere that exists currently in my gyms.

What are the biggest challenges facing your business over the next few years? I believe my challenges will be keeping up with the commercial 24/7 low price gyms that appear to be popping up everywhere. 12

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@kingdomgymatherstone @kingdomgymtamworth @kingdom.karl WWW.KINGDOMGYM.CO.UK


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spotlight

Ellie Pryor on Olympic Weightlifting, maintaining motivation and representing Team GB When did you first start weightlifting and why? I started gymnastics at the age of six when I lived in North Wales. I moved back to South Wales at the age of 10 but decided I wanted to try a new sport. I started Athletics concentrating more on long distance running. In 2013 a local gym called Breezes had recently opened and my mother went to sign up. Whilst waiting for her I saw a leaflet for Olympic weightlifting. I instantly wanted to give it a go although my parents were not so positive on the idea. Anyway, I decided to go the following week and it’s been the best decision I have ever made.

Talk us through your daily training regime? I don’t train every day because resting is just as important. I will aim to train between four and seven sessions a week, therefore some days I will do double sessions. I follow an eight week programme and every week the intensity will increase. My sessions will consist of using a roller and stretching before each session, and there will always be some sort of snatch exercise whether that’s Power Snatch, Hang snatch, Snatch from blocks etc and the same for clean and jerk. Once the technical work is done I will finish with some strength based stuff e.g Front/Back Squat, deadlifts or a conditioning circuit.

Talk us through your diet? When prepping for a competition I have to be extremely strict with my diet. My daily routine will consist of three eggs and two rashers of turkey bacon for breakfast. A chicken or fish salad for lunch and then chicken or fish and veg with potatoes for dinner. Only being 16 it can be difficult sometimes to be so strict with a diet because obviously I like to have a treat, so when I desperately need something I will have something small such as a piece of dark chocolate.

What impact if any does weight training have on your body when you start so young, does your training have to be restricted? Training Olympic Weightlifting in children needs to be done carefully. When the body has not fully developed, consideration needs to be given for volume, loading .When I initially started, there were lots of variation of movements and exercises to develop coordination, speed, balance, 14

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butterflies, but at the same time it’s very exciting. I’m very proud of being selected for these games as it’s a once in a lifetime opportunity, this also entitles me to be able to call myself ‘Team GB’ which is amazing. I will be one of the selected few! I absolutely love competing so I can’t wait to perform on a bigger stage with countries from all over the world. The moment I look forward to most is wearing the GB singlet on the stage and being proud to represent Great Britain.

Was it your ambition to make the Olympic team when you started weightlifting? I didn’t think when I started weightlifting that this would be the sport to take me to my dream of being an Olympian. But, after winning my first competition (British Under 13’s) I realised how far I could go if I pursued this sport especially with Michaela Breeze as my coach. I believed and still believe I could achieve anything and that there are absolutely no limits.

What’s your PB? My current personal bests weighing at 53kg body weight are 64kg snatch and 84kg clean and jerk. Also, my front squat is 103kg and back squat 120kg.

How hard has it been obtaining funding for you and your sport? Unfortunately, there is limited funding available in weightlifting therefore we have set up a go fund me page time and power etc. There is no emphasis on loading, more so on developing great technique and smooth movement patterns. I have spent lots of time focusing on conditioning and developing all the small muscle groups so that as I have progressed, my body is strong and stable and therefore able to cope with any loading. In terms of restricting my training, I have had to balance this in line with my physical maturation, only pushing the weight when I’m physically capable. The intensity of the majority of the training volume is significantly reduced with young athletes. In the initial couple of years I never really pushed to maximum weight. Instead, working with my coach, we calculated what my best would be, based on the weight I lifted for repetitions. As a result, not putting the body under unnecessary strain too early.

You have just been picked for the GB Olympic youth team, how does it feel knowing you’re going to be representing your country at the Olympics? My dream as a young child has always been to compete at the Olympic Games no matter what sport I would take part in. My drive and determination has always been to make that dream come true.

Membership/CRM & Marketing Access Control inc Biometrics Till, Credit Card & Stock Control Web & Mobile Activity & Class Bookings DD Management & Online Sign-ups Implementation, Training & Support

So, being selected to represent GB at the youth Olympic Games has almost made my dream come true. It is a stepping stone to the senior Olympics. I will be the only weightlifter representing Great Britain which is nerve wracking and I definitely have a few OCTOBER 2018

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(https://www.gofundme.com/teambreeze) to help support both me and my teammates.

My group of friends tend to be my teammates who are all very determined and focused on the sport.

Although I don’t compete for money, as I absolutely love the sport, travel and accommodation for training and competitions is expensive.

On my rest days I like to go shopping with my mother or walking with my dog.

Will your training become more intensive leading up to the games? My training has become more intensive because I’m currently rehabbing an elbow injury that occurred back in May. I was unable to put a 15kg bar above my head without pain and with only having 5 weeks to prepare for the Olympics I received an intensive rehab programme and I see my soft tissue expert/osteopath Debbie Robbins weekly and progressively load the weight. I am now up to 85% of my best lifts completely pain free with just two weeks to go.

How do you maintain motivation? I love challenging myself and set short/long term goals that I can achieve but I must work hard for. After competing it motivates me to get back to the gym to train harder to be the best I can be in the next competition.

Do you get any down time to hang out with your friends? Being an elite athlete I have to sacrifice many things other teenagers take for granted. 16

OCTOBER 2018

What tips do you have for women that want to lift? Go for it! It’s fun and a great way to stay fit whilst learning more about your body. The stereotypical view of women lifting weights is masculine, this is certainly not true as it only tones and enhances your body shape.

What’s next for Ellie Pryor? On returning from the youth Olympics I’m looking forward to learning to drive and passing my test which will enable me to travel to training without relying on other people. I’ve recently started a two year course in the Level 3 Sports Performance and Excellence at a local college, which will allow me to become a personal trainer. Next year I will be a junior therefore I’d like to qualify for the European juniors where my goal is to snatch 75kg and clean and jerk 95kg. My long term goal is to represent Wales at the 2022 commonwealth games in Birmingham and Great Britain in the 2024 Olympic Games.


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spotlight

Your name: Bradley Whymark

Qualifications: Level 5 Life coaching , Level 4 diabetes and obesity management , Level 3 personal Trainer , Level 5 sports massage and remedial therapy (ongoing)

# years as a qualified PT: 3

Where you work (town/city): Ipswich/ Suffolk

Your Facebook: www.facebook.com/Bradley Uk-ff Whymark

Your Instagram: @ukff_bradleywhymark

To be honest, I’m not really a fan of talking about myself and would never do this usually. However, someone very dear to me urged me to and they have never steered me wrong. So, let’s see what happens. My journey started when I first began training at 19. I had no job, no ambition or drive, and drink and drug problems! Training I hoped would be the outlet for my anger and frustration. I dreamt of being a body builder as a child, but with the small frame of 8.5 stone, I thought it was a pipe dream. Fast forward four years and I’d found a love for training, but was still in a dead end job and a crumbling relationship. However, my mind had completely transformed and I now had the ambition and the drive to help others to change too.

BUST CIRCUMFERENCE

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I wanted to be the face that everyone knew in the gym. I wanted to change lives. I went from being homeless, to moving and being unable to pay bills for months on end. There have been countless times I’ve hit the bottom. But never once did I think that I couldn’t do it! I never once lost sight of what I wanted to achieve. I’ve helped countless people and made some unbreakable friendships, but most of all I’ve changed lives. Three years ago I was a nobody, now my daughter can look at her dad and say he is a someone. Now I stand as a known face of Ipswich, in a positive light. I’m nearly double in weight from where I started and prepping for my first bodybuilding competition, still as hungry as ever to help and to be the best I can for my clients. After tossing and turning with the idea of enrolling onto a PT course for around a year, my mum fell terminally ill with cancer. I left my job to spend the last few months with her from morning till night. She hated my gym obsession and said it was unhealthy. That I needed friends, to go out and enjoy life - to live life. My answer was always the same. I am living, I’m living my dream and beating my demons. I’m becoming a better version of myself for my daughter. But now I wanted to go and do the same for others, I wanted to become a PT. When I told my mum, she rolled her eyes and said, “I don’t care what you do, as long as you make me proud.” Losing her was the hardest thing I had to face, but it was the push I needed to sell everything, leave my dead end job, leave my crumbling relationship and try to make it work. I wanted to finally make my mum and my daughter proud, and that my previous 23 years were not a complete waste. I worked every hour that gym was open, 6am to 10pm Monday to Friday, and 8am to 6pm on Saturday and Sunday.

Why Fit3D?

Obtain a 360 body scan of your member to monitor body changes visually.

Gives your members an insight to their wellness based on body shape.

The ProScanner automatically calculates body composition metrics including body fat percentage, fat mass vs lean mass and more.

Compare multiple scans to view fundamental body changes.

It automatically gives the member a full body posture analysis.

Allow your members to order custom fit clothing based on their measurements.

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I will continue to do all that I can to help people, there’s far too much take in the world and far too little give. So, my experience of the training process was not what I expected at all. It seems anyone can become a PT now; they just need basic knowledge, common sense and enough money to pay for the course. I’ve joked about it for a while, but soon the qualification will be free in cereal boxes. So I’ve been asked many times what I specialise in, or would like to specialise in, but I never set a parameter. I wanted to help everyone, from corrective movement pattern, injury, all the way to stage prep. I want to do it all, who ever needs help I will help. As for working for a gym owner, I don’t get to see much of that side as it’s such a large chain, however the manager Darren is like family so it’s an absolute pleasure to work with him, I owe so much to this man! Training is everything to me. It’s my peace, my solace, my fun! I don’t need motivation to do it. I wake up itching to get going. Everyday, 1pm is my time when my training starts. I think for any PT looking to get started, you need to get yourself in the gym and spend as much time there as possible. That’s where you will learn everything! Books won’t teach you anything compared to the clients and the questions you get asked. Talking, observation, trial and error are important. And for people to get to know you. A vague face popping in and out of the gym will not be busy - the familiar, warm, welcoming face will be. The biggest challenge facing what I do is the fad diets and miracle pills promising the world to easily influenced consumers. For example, if a company offers a customer a pill for £50 and claim that the customer will see the weight fall off, and then a PT offers training for £35 per hour for hard work and dedicated training, then the consumer is likely to choose the pills. The past three years the biggest change I’ve seen are people’s

reasons behind training. It’s become almost the fashion for younger people to train. They have got to have the latest headphones, the latest clothing, phone in hand, Instagram ready! It’s become a glamour event, not a training environment. To me phones, egos and attitudes should be left outside. Training has many purposes but for likes on a social media app I disagree. My clients to me are like family, I don’t just train them, I coach them through anything and everything. I’ve seen tears and laughter from almost everyone, we share the good times and the bad, we can all talk on the level but at the same time the work will always get done. I would have to hold my hands up and say that promotion is a weak point for me. Anyone who knows me knows I hate social media. Yes, I do it, but I feel my biggest advertisement is that I’m always on the gym floor and I’m always busy. I would train all day every day if I could, however, for productivity, I train Monday to Friday with two leg sessions, two push sessions and one pull. Two rest days over the weekend to recover and get some down time out of the gym, as I average around 60-70 hours in there. However, I quickly find myself scratching at the walls waiting for legs again on Monday. The biggest thing I would change is a monitor on the standard of PT in the industry. There is such a varied standard and also motive behind getting into the industry, This is not a glamour thing, it’s for the love, the passion and drive to help people. If you don’t care about anyone other than yourself, then leave the industry. I see way too many PTs checking themselves in the mirror or looking at their phones while their clients back is U-bending over a bar. Will I still be a PT in 10 years? You ask anyone who has ever met me that question - damn straight I will be! I’ll do this until the end, just even better then I am now.

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Fit Kit

This month’s round-up of kit, products and extras you can stock for your members – boost loyalty, retention and your revenue!

BAM The latest collection of men’s and women’s bamboo performance clothing from BAM ticks all the boxes for working out. From feather-light t-shirts to baselayers and compression shorts to supportive leggings. It is the natural properties of bamboo that make the difference: temperature control and exceptional moisture wicking keeps the skin warm when it’s cold and cool when it’s hot; it’s anti-bacterial and great for sensitive skin. Plus, it is also luxuriously soft, making it as comfortable for just relaxing in as it is for working out. www.bambooclothing.co.uk

Evo Bench The Evo Bench, designed and manufactured by Physical Company, is a versatile, functional training solution. Village Hotels has embraced the unique, Evo Bench innovation. Andy Logan, National Operations Manager at Village Hotels says; “The multi-function exercise bench offers a diversity no other product on the market can match. Not only does the Evo Bench offer a clever storage solution for a range of functional kit, it’s padded top can also be used as a plyo box and seat with an adjustable backrest, cleverly converting the unit into a functioning piece of kit, totally at home in a small group exercise environment, one to one personal training session or studio class.” For more information visit www.physicalcompany.co.uk

PYTHON FITNESS Python Fitness introduce a brand new resistance band that the fitness industry has never seen before. Python bands are extremely convenient and versatile. Great for stretching,rehab/recovery, and muscle building. They're portable and allow you to workout anytime anywhere. They are easily stack-able for more resistance and offer a limitless range of possibilities for a complete, intense and multidimensional workout. Whether you are a beginner or a highly trained athlete, Python Bands will deliver a level of performance that will exceed your expectations. Visit www.pythonfitness.com for shopping and information. Instagram: PythonBands FaceBook: PythonFitness

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Sacred Official Clothing Sacred Official aims to challenge the clothing industry in an aesthetic, educational, ethical and sustainable way. Experience its earth and skin friendly fibres which include bamboo, hemp, and organic cotton. www.sacredofficial.com

HiTrainer FIT The HiTrainer FIT is different from other non-motorised treadmills because the belt offers no momentum, enabling a safe experience since the belt stops exactly when you do. It is possible to adjust the running surface from light resistance to 300 pounds for heavy-duty sled training. With very limited space, coaches and clients can use the HiTrainer FIT for cardio, strength, rehab, athletic training, circuit training, weight loss programmes and client evaluations. Other than being versatile for different types of training, the HiTrainer FIT will also optimise the space in comparison to the turf you would need for sprint or sled work. www.hitrainer.com

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Never Forgetting The Basics Grant Hodnett gets back to basics

Based at Energie Fitness In Warrington Cheshire, Grant Hodnett has spent 18 years as a professional sportsman playing cricket around the world with some remarkable achievements. He has also had 10 years as Personal Trainer/Strength & Conditioning Coach/Life Mentor, putting well known celebrities and current professional sportsmen and women through their paces. In 2015 he became the director of professionally endorsed sports nutrition company. Originally from Durban on the east coast of South Africa, Grant first came to the UK to have a gap year away. His mother is British who left England to pursue a career in clothing in South Africa at the age of 20. Here Grant recalls why it’s important to remember the basics when working on your fitness goals. I’m forever grateful for my South African upbringing because at school from a young age you are taught three very valuable lessons in life:

1. Discipline 2. Education 3. Being Active In South Africa you must play a sport or be active every school term. Unless you have a serious physical condition, there are no excuses. This is where I first developed my love for sport and being active. Cricket was my sport of choice and at the age of 16 I decided that I wanted to make it my profession. I also played rugby, football, golf, bodyboarding and swam. I signed my first professional contract with Gloucestershire County Cricket Club in 2004 and spent eight years with the team. I then spent three years playing for a franchise team called “The Dolphins” which are based in Durban, South Africa. I still play in a semi-professional league in Cheshire and manage my other businesses efficiently with effective time management and a real ambition to help people achieve physically.

The health and fitness industry for me has exploded in the past 10 – 15 years, especially in the UK. The Active People’s Survey suggests this. There are so many fields of focus for many of us to obtain the body we all desire. Everything from new equipment to train with, new science and research into the bodies capabilities. New training methods and sequences, new food prep variations and options, magazines and supplements to enhance our pre and post training. There are also rehab and injury prevention options to help the body recover. All are readily available. Put all the above together and you get a saturated market still with the most common question – “which is the best for me to get a fitter, healthier, sexier body?” Throw in the ever popular, ever growing advent of social media such as YouTube and Instagram, and again for many people, the question still will remain – what is the best? I know you’ll all be asking now, what point am I trying to make? Instead of talking to you about the high scientific aspects of training, nutrition and recovery, because, let’s face it, it is the norm for many personal trainers, body transformation coaches and fitness coaches these days to overload information to many people who are not the elite athlete, fitness model or fitness competitor. The people I’m referring to I call them the “80 percenters”. Yes, about 84% of the UK population want or wish to be healthier, fitter, sexier, but can’t make progress Point A To Point C in physical improvement as it’s not coached to them in basic language or method. Roughly 16% of the UK OCTOBER 2018

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population hold gym memberships – this is a all-time high, which is fantastic, how many of these people have a had a basic programme written for them with detailed relevance and with follow up?

Some corporate gyms may argue with me that they have programmes readily available and tailor made for the individual and their requirements;I don’t think they do especially the budget gyms.

The 80 percenters however are beginners, they are shy, they are intimidated and generally having no idea on how to obtain a “better” body. Many of these people also make up the 24% of 16 and over who are registered as obese. I look at many people training these days and I think WOW where did you get that exercise from? Skipping Point A & B and go straight onto Point C – can this work? Will this work? Will this person obtain the results they wish for, pay for & work hard for? Probably not? And if they do I’d be interested to know their secret.

Where do I get my facts from? Simple, the gym floors I have worked at. From high end corporate gyms to private gym facilities. A high majority of my customers when questioned have been to gyms, they have trained for a significant time and never achieved the results because they have this image or pin up inspiration and have basic to zero knowledge of how to achieve their dream body.

Again, back to me making my point. Overall, I feel people don’t follow or do “The Basics” when it comes to achieving physically. Many are obsessed with doing exercises that has no relevance to them in the beginning stages. They look to YouTube or Instagram to find the best-looking exercise, rather than follow the basics to exercise, nutrition and rehab. Is the information given to them far advanced that people lose interest? Is there a simple way/cost effective way for them to learn “The Basics”? Many corporate gyms I feel don’t offer a 6 – 8 week beginners guide to training and achieving physically – an opportunity I feel for anyone who is prepared to work with people who are novices and have the potential to quit after one session in the gym or after one group exercise. Do gyms or trainers offer beginners classes on how to use new pieces of equipment? Or give them a recommended training sequence that is relevant for them at the beginner’s level. Twice a month I have a class for people at all levels to come in and learn at the novice level. They feel comfortable, they learn, they feel more confident and smile. My class is called “Start As A Beginner, Leave As A Winner” and I cover every aspect to help them achieve point C. 24

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I too was once a new gym member at three high end gyms around the UK before I decided to make health and fitness my profession. The accessibility for me to learn more as a beginner in the gym without paying for a personal trainer was very limited and still to this day remains limited. Some trainers and group exercise professionals may feel offended, please don’t be. Everyone is different and offers a unique training niche, but ask yourself the question? When you’ve seen a new 80 percenter join your gym or fitness club – is there a programme dedicated to help them achieve what they wish for and ultimately pay for? Or are they using YouTube, Instagram, fitness apps to find direction? I do feel passionately about this relatively “untapped” area of fitness, as you can tell, cause the figures are not only astonishing but astronomical when it comes to teaching the 80 percenters through Point A & B to reach C. Finally, does investing in educating your customers in “the basics” or offering a form of class or session in achieving physically worthwhile? Absolutely yes, it’s worked in my gym and I can comfortably say that all who attend have gone onto bigger, better things physically, which for me is not only satisfying but significant because they appreciate the basic guidance they have never had before in a very saturated market.


ADVERTISING FEATURE

TRX: The Journey

TRX discusses the development of the product and its programmes over the past 21 years

TRX MAPS and activation is about education and programming elements

The development of TRX was somewhat an accident. In 1997, Squadron Commander Randy Hetrick and his team were stuck in South East Asia waiting to deploy. They had no access to exercise and couldn’t even go outside but needed to stay strong. Randy found a jiu-jitsu belt in his bag, which he combined with parachute webbing, tied in a knot and threw over the door to do bodyweight exercises such as pull-ups. Four years later, Hetrick graduated from Stanford University with an MBA and plans to take the business forward. Now, 21 years on, TRX enjoys enviable brand recognition and is used by 40,000 gyms, one million people in the military and 250,000 sports people worldwide. A simple, versatile product, it uses a suspended strap to allow users to leverage gravity and their body weight, to complete hundreds of exercises that develop strength, balance, flexibility and core stability. As well as burning fat and improving heart health, it can be used to blast specific parts of the body. TRX marked a new approach to exercise using bodyweight, rather than weights. TRX Zones; as well as promoting the concept through the instructor training programmes, the company is constantly looking for ways to innovate and use TRX to drive customer engagement and revenue for clubs.

One way is through the TRX zones. This is a zone where TRX offer frames through the Studio Line range – with monkey bars, dip bars and pull bars, on which are straps and functional equipment, such as kettlebells and medicine balls. It is perfect for group exercise and PT sessions, offering a better way of generating revenue than the traditional CV and weight areas. Education remains at the heart of the brand, and key to the success has been the programmes, with over 2,000 instructor courses every year. TRX MAPS, which was launched earlier this year, is designed to improve inefficiencies in mobility, activation, posture and symmetry. It’s a very user-friendly tool allowing club members and PTs to perform a complete body movement scan in less than 30 seconds. They can then identify any weaknesses or imbalances and set exercises to address this. It can be used on an ongoing basis to monitor improvements, which offers a great opportunity to upsell PT services adding value to both clubs and members alike. Now a global business, TRX only distributes directly into three markets: the US, where it was created, Japan and the UK. Contact details for the UK: Tel: +44 (0) 7305 964969 Mail: jwoolley@trxtraining.com Web: www.trxtraining.co.uk OCTOBER 2018 25


ADVERTISING FEATURE

Despite How Yo u ‘ F e e l ’ G o w i t h W h at I s ‘Real’! TRP customer, Owner & Founder of Stevenson Fitness and Customer Engagement Academy Honorary Vice President, Chris Stevenson shares why your business decisions should be informed by hard data rather than hunch or gut-feel. ‘Feel versus real’ is a concept we use at our Oak Park, California health club Stevenson Fitness that has helped us tremendously with our ability to make good decisions. The idea is that when it comes to decision-making, it is always best to go with ‘real’ as opposed to ‘feel’. ‘Feel’ is based on emotion and theory, while ‘real’ is based on data and facts. This may sound simple, but it is harder to execute than you may think. Emotions are strong and can take over at times. This is especially true of negative emotions. Imagine you are at your club on a Monday. You sell ten memberships in the morning, have a great staff meeting, and sign up four new personal training clients. Then, in the middle of the day, an angry member comes in and cancels her membership because she is dissatisfied. In the early evening, you sell ten more memberships and receive five amazing Facebook and Yelp reviews. What do you say when somebody asks you how your day was? The common answer is, “It was horrible! An angry woman came in and yelled at us and cancelled her membership!” The latter statement is true, but the former is not. You had a great day, other than one small glitch. While the negative moment had a big emotional impact, the truth is that 95% of 26

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your day was great. Saying your day was horrible is ’feel’ but certainly not ‘real’. It is human nature to let ’feel’ dominate ’real’ and that often leads to poor decision-making. Learning to curb emotion and rely on data will dramatically improve your ability to make effective decisions. Let me give you two recent examples from our club that illustrates my point. We occasionally run a sale called “Your Friend, Your Rate”. The premise of the sale is that every member can have someone join at his or her rate – our rates have increased throughout the years, and there are people who joined in our presale back in 2010 who pay a really low membership fee. You can imagine that a current member who joined at a current rate might get upset about somebody joining after them and getting a lower rate. Our member service team expressed this concern when we decided to run this particular special again recently. They argued that the last time we ran the sale so many members got mad and were hard to console. As there was no data to back this feeling up, and the campaign had previously been successful in generating new membership sales, we decided to run it again anyway, but this time I made our member service team tally how many higher paying members actually complained. During our one-day sale we sold over one hundred


ADVERTISING FEATURE

memberships and only received three complaints. It was definitely a worthwhile endeavour. ‘Feel’ said everyone complains, but ‘real’ showed us that almost nobody complained – less than 0.15% of our membership base.

Anytime you have to make a decision, take some emotional distance and let the statistics do the talking. You may be lucky once in a while when you go with ‘feel’ but you rarely go wrong when you act on ‘real’.

The second situation centred on whether to close our childcare area. Usage of the facility was steadily dropping over the years, but there were members who used it frequently, and their children loved it. We are very attached to our members and their children so closing it felt uncomfortable. It felt like the wrong thing to do. We then did a deep dive into the data and noticed several things.

Start Acting on Real! Make Informed Business Decisions with Net Promoter Score® Member Feedback from TRP’s Insight Software System. Discover Insight Today https://trpcem.com/insight-gym-owner-monthly/

The numbers were in fact trending down. Only 3% of our membership base had used the childcare area so far this year and only 0.03% used it regularly. The demographic of our city is aging. The local schools actually have to bring in children from other areas to keep the classrooms full. To top it off, one of the most common pieces of negative feedback we were getting on our NPS® was that the gym was getting crowded and there was not enough floor space. All of that data showed us that by closing our childcare area we would actually only disappoint very few members and there was a strong likeliness of making many happier by utilizing that area as more floor space for exercise. We still felt bad for the members who used it, but we were confident that it was the right decision. ‘Feel’ was emotional and ‘real’ made sense. We did a great job navigating the change, but that is a story for another day… TRP-adverts-Jan18.pdf

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Creating Happy, Loyal Members Through Effective Engagement

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Customer Engagement Software for Health Clubs, Leisure Centres and Gyms Visit www.trpcem.com

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The benefits of LED lighting in gyms Goodlight discusses the benefits of LED lighting and how gym owners could make substantial energy savings by using LED Gym owners are increasingly upgrading to LED lighting to reduce their energy consumption and improve current lighting levels. In gym environments, the colour temperature of the LED Guaranteed energy savings and superior light quality have led gym operators to recognise the huge benefits LED lighting can achieve. Energy efficient, bright, uniform illumination is essential to enhance participant experience. Optimum visibility, flicker and glare-free lights are typically considered more important in these leisure environments than in many other sectors. In gym environments, the colour temperature of the LED lamps can make a difference to the look and feel of a space. LED Eco Lights, a UK LED manufacturer has designed the Goodlight range of retrofit LED lamps and luminaires especially for leisure applications, which come in three colour temperatures, daylight, natural and warm. These LED lamps deliver consistent colour temperature and the dimming capabilities of the LED lighting ensure that the correct amount of light is used for each individual activity and the LED technology provides very directional light that can be focused where needed. All products provide immediate energy savings, reach full brightness instantly and are virtually maintenance free.

Turning energy efficiency into RoI The most obvious benefit of upgrading to LED lighting is the improvement in energy efficiency. This has an immediate impact on the monthly electricity spend with demonstrated energy savings of up to 85%. Typical return on investment calculations show full payback can be achieved from as little as three months. Additional savings can also be made from the reduction in the load on air conditioning systems, as LED lamps generate a fraction of the heat produced by traditional lighting systems. This is very beneficial in gym environments where air conditioning can be in use for up to 24 hours a day. 28

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Maintenance free lighting Traditional, inefficient fluorescent lighting in gym and leisure facilities can be very difficult to maintain. Large gym halls for example have very high ceilings and accessing the light fixtures, to replace a lamp, involves the use of expensive specialised equipment. Additionally, areas would need to be closed down and the surfaces protected whilst the maintenance is carried out. By converting to LED lighting however, not only is there an immediate reduction in energy costs but the benefit of maintenance free lighting as well.

Taking Control To maximise energy savings, owners can install an intelligent lighting control system which will add substantial benefits to any gym complex. Optimal energy savings can be achieved through occupancy and daylight detection and presence detectors will ensure that any area is only lit when it is in use. Equally, a lighting control system can also dim lights when there is plenty of daylight.

Satisfied customers Adopted by various gym and leisure facilities worldwide, uptake of Goodlight LED lighting has been impressive. Installations include Anytime Fitness, Bannatyne Health Club, The Gym Group, High Wycombe Sports Centre and Malta Basketball Association. A more individual example of a Goodlight installation is at CrossFit Perpetua, a dedicated, world-class hybrid gym, situated in the railway arches near Battersea Power Station. One of London’s leading CrossFit facilities, Perpetua has recently undergone an extensive refurbishment which included the replacement of its old fluorescent lighting with high performance energy efficient G5 LED Battens.

but we wanted a light that resembled natural daylight which is exactly what we have achieved. We chose Goodlight LED lighting because we loved the design and the G5 LED Battens are very sleek and fit well into a modern space. The CrossFit brand is a streamlined design and the lights blend in beautifully.” He continued; “We’ve received great feedback from our clients who are enjoying the fresher, crisper, brighter light and aesthetically they give a new feel to the place. Since the installation, we have been very impressed with the light quality which is evenly spread across the facility.” Since installation of the LED lighting, CrossFit Perpetua is set to make up to 70% energy savings and return on investment is expected within 18 months. Also its carbon footprint has been slashed from 13,253kg to 4,760kg per year, representing an impressive 64% saving in CO². Businesses are able to fund lighting replacement programmes from their operating budgets by taking advantage of LED leasing schemes. This allows the replacement lights to be paid for directly by the energy savings and the customer will own the lights outright at the end of the lease. Gym owners and leisure facilities are rapidly adopting LED lighting. Dependability, longevity and reduced costs are some of the many reasons they are upgrading. Also, LED lighting delivers consistent colour temperature that will not diminish over the lifecycle of the lamp. This results in better, more uniform light for participants and spectators alike. www.goodlight.co.uk

Commenting on the LED lighting, Michael Price, Founder and CEO of CrossFit Perpetua enthused; “As part of the refurbishment programme, we were keen to adopt LED lighting, not only for the obvious reduction in energy costs OCTOBER 2018

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C R E AT I N G A G Y M FOR ALL – YES, IT IS POSSIBLE! With the government’s physical activity strategy focused on encouraging the inactive to become active rather than the active to become more active, there is a growing opportunity for gym owners to target specific segments of the populations. Here, Kerstin Obenauer, Country Director, eGym UK, looks at how gym owners can adapt their offering to cater for targeted segments of the community such as seniors, the deconditioned and those with long-term, metabolic health conditions. The challenge lies in the fact that these groups typically come with additional needs that require a very specific exercise prescription. Individuals may also dislike the traditional, open plan gym and may, therefore feel uncomfortable in this environment. Whilst these factors need addressing, with the right equipment selection and facility design, the longterm community and financial gains far outweigh the cost of the initial investment.

The opportunity There are some members of the community, often referred to as the ’20 percenters’ who have a natural desire to exercise. These people will visit our facilities without much prompting or convincing. This leaves the vast majority of the population needing a little extra persuasion. Within this 80 percent there are population types who would hugely benefit from regular exercise. It is no secret that the health service is struggling. A cure culture is no longer sustainable and general practitioners and other allied health professionals are starting to understand the need to move toward a more preventative approach. This is where the physical activity sector can help, provided the sector is able to offer the facilities and equipment best placed to support a broad range of special needs, on a mass scale. Let’s take a look at the size of the opportunity that exists for gym owners around just three specific populations types. Individuals with type 2 diabetes. There are 3.7 million people with diagnosed type 2 Diabetes in the UK. This figure is expected to reach 5 million by 2025. There are a further estimated 1.5 million undiagnosed cases. 30

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Older adults. The Office of National Statistics reports that there are more

and a reduction in blood glucose (HbA1c) levels. Nine of the

than 14 million people in the UK aged 60 and over, with the over 85 age

participants experienced such a reduction in blood glucose

group the fastest growing market segment.

that, at the end of the study, they were no longer classified as

The inactive. According to the 2017 Sport England, Active Lives

diabetic.

report, 11.5 million people in the UK are inactive. This represents just

This type of equipment provision means that gym floor

over 25 per cent of the population.

trainers do not need to undergo intensive, time consuming

These three groups alone represent millions of people, all of whom

medical standard training to prescribe effective exercise plans

would massively benefit from regular physical activity. Yet, these groups are also largely inactive and not currently engaged in our gyms. This represents a huge opportunity for gym owners able to

to diabetes patients. Instead, they simply need to understand how to set up the equipment, training which can be completed in less than a day.

offer a quality, engaging service to these targeted groups.

The solution

Adapting the environment FTC gym in Ipswich converted an 18,000sq ft. plant hire warehouse

With Baroness Tanni Grey Thompson, Chair of ukactive, focused

into a thriving community physical activity hub attracting many

on driving the move towards a preventative health care system,

members from hard to reach groups including those with a physical

which places physical activity at the heart of the solution. Alongside

disability, MS sufferers, individuals with type 2 diabetes, seniors and

CIMSPA developing qualifications to bridge the skills gap between

those new to the gym environment.

fitness and health care professionals, it is fair to assume that over

FTC has successfully created a welcoming ‘club within a club’, a place

the course of the next few years the health sector will start to refer more people to our gyms. Gym owners need to prepare now to ensure they are able to successfully cater for, and capitalise on, these referrals.

where those who are uncomfortable in a large open plan gym, feel safe and secure, training alongside others of a similar mindset. The ‘club’ houses an 8-station eGym circuit. Following an initial consultation with a trainer, users are able to enjoy a completely

How can gym owners adapt to service targeted segments of the

automated, bespoke and progressive workout on every visit. An

community on a mass scale?

electromagnetic resistance system negates the need for clunky

There are two key actions an operator can take.

weights, promoting smooth, silent motion and creating a peaceful,

  Assess the equipment provision and its suitability to cater for

quiet environment, much less intimidating than a large gym floor.

groups of individuals who have very specific needs.   Review the environment. Typically, individuals from inactive groups may feel intimidated by a traditional open plan gym and would benefit for a more bespoke setting where they can work out with other like-minded people. To highlight each point, here is a case study.

Supporting users with long-term metabolic health conditions

All users are guided through a bespoke and fully automated whole-body workout based on recognised and proven training variables, such as resistance, number of repetitions and speed of movement. Every workout is progressive, constantly propelling the user towards their training goal. The fully automated setup means that even those new to exercise can complete a bespoke workout independently, whilst training alongside others working towards completely different training goals. The eGym circuit, which was only implemented six months ago, attracts a dedicated membership of 95 and averages more than 750

eGym has developed a programme specifically to support

visits per month. The average visit per member, per month is 7.9,

operators in the prescription of effective, automated exercise

which is much higher than the average statics. These are individuals

to individuals with type 2 diabetes.

who are very unlikely to ever join a traditional gym yet who are now

Numerous independent research projects have concluded

exercising for at least 30 minutes, twice a week. Many eGym members

that the optimal training for type 2 diabetes patients is a high

have also progressed from the eGym membership to a full-service

number of repetitions over long exercise periods, working all

membership as their confidence grows, increasing the average yield

major muscle groups. eGym has designed a highly effective,

per member and extending their activity opportunities.

automated programme which incorporates these factors, ensuring optimal efficiency and effectiveness in every training session and providing the operator with a means of bespoke prescription on a mass scale. The new programme, called ‘Metabolic Fit’, appears as an integral training programming under the ‘Health’ training goal option on the eGym strength equipment and applies all the benefits of eGym’s well established intelligent training system. Periodisation and regular strength tests are automated to ensure the prescription and administration of an effective, progressive training programme. Over a 6-month period, eGym collaborated with the University of Leipzig, to record the impact of the eGym ‘Metabolic Fit’

Closing thought By creating the right environment and considering the equipment installed, it is possible to provide a highly effective service to special populations on a mass scale. As the boutique market continues to cater largely for the 20 percenters, there is a need for a ‘gym for all’, a space which moves away from the traditional open plan, strength and cardio zoned-gym, appealing to a much wider array of motivations and needs. This creates a huge revenue opportunity for gym owners prepared to make immediate adjustments for long-term gain. For more information about eGym, visit

training programme on 23 type 2 diabetes patients working

www.egym.co.uk/business.

out on the eGym equipment two to three times per week. The

You can also keep up to date with our news on:

study reported a significant correlation between the training

 eGymuk

 @eGymuk

 eGymuk OCTOBER 2018

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ADVERTISING FEATURE

How to efficiently scale up your operation and digitally manage teams with Planday By Christian Brøndum The fitness industry in the UK is in the middle of one of its largest booms in history. By 2020, the size of the market is expected to grow to approximately £23 billion. It’s clear that there’s never been a better time to start a fitness and health-focused business and there have never been a greater number of potential customers. As with any growth, however, there are new and unique challenges being presented to business-owners seeking to take advantage of a blossoming market. Princeton University professor Edward Felten wrote that ‘Growth comes organically out of a healthy competitive atmosphere, not trying to choose a particular path forward,’ and with the fitness industry in such a healthy state, it’s an opportune moment to expand and find the best path for your business. To put it simply, scaling up your operation means dealing with more resources; and human resources are no exception to this rule. A recent survey of employees working in the UK fitness industry found that 21.7% of surveyed workers identified as working part-time and an overwhelming majority of 57.2% identified as being selfemployed or freelance workers. As a snapshot of the current state of the UK fitness industry, this shows how potentially disparate the UK fitness industry workforce is. Only a small minority of the sector are working on one schedule in one venue, with most of the sector’s fitness instructors and personal trainers having to work part-time in several venues. Growing your business will result in having to deal with more of these employees, potentially across multiple venues, with no increase in the amount of time you’ll have to deal with them. We’re working in an industry that’s difficult to manage. It’s important that as a business-owner you equip yourself with the right tools, not only upgrading your business but also the way you do business. Using the right tech is becoming an essential part of remaining competitive and fortunately, and all the right tools are out there. Planday is a workforce management software platform designed with these problems in mind. Conscious of the difficulties facing a business where the employees are not always in the same place at the same time, the team at Planday have created the perfect solution for businesses who fear they’ll suffer from having a fragmented and dissolute workforce. The software, downloadable as an app on iPhone, Android, and iPad, can help you to deal with the challenges of managing a greater number of resources in a smaller amount of time. With the unique issues facing the current fitness industry, flexibility is the key and that is exactly what Planday offers managers. There are three qualities that are absolutely essential for a business if a manager wants to take it to the next level. Planday’s software has features which empower businesses to do better in each area. These three areas are: 32

OCTOBER 2018

Communication A business that communicates properly is a business that can take advantage of any opportunity with which it is presented. With Planday, you can send updates to all staff members when they clock-in, so that everyone knows about any upcoming changes. You can also quickly message or SMS individual employees or groups of employees as you wish. And if a shift needs a last-minute replacement, you can message all your employees in order to find someone who’s free.

Flexibility A flexible business is a reactive one, and one which can cope with any of the circumstances that a dynamic and competitive sector can throw at them. The fact that Planday allows employees to organise their own shift cover without having to go through management first is just one of the features that allow for greater flexibility. Flexibility is about empowering your employees to make decisions that will help your business.

Sharing Cloud technology means that the barriers to increased productivity usually encountered by businesses with multiple sites and parttime employees are avoided altogether. As long as your employees have access to an internet or mobile phone connection they can communicate instantly with any of the other managers or employers using the cloud. Through the app, employees can be notified of any changes to the rota almost instantly so the potential for any miscommunication is avoided completely.


ADVERTISING FEATURE

Fostering a healthy, flexible, and communicative relationship with staff is the key to unlocking your business’ growth and is vital in helping it mature and expand responsibly. Using digital solutions to manage this relationship is the way forward. How do these digital solutions work? Employees can download the Planday app on their phone and at the beginning of a shift, they can use the app’s punch clock features to check-in quickly and independently. They can also use the app to check which shifts they have been allocated, who else will be working, as well as inform their manager of their availability, swap shifts with other workers and bid on any unallocated shifts that they want to cover. Planday offers the advantage of the redistributing the administrative labour of human resources management, empowering employees to work with their managers as well as working for them. Using the app helps businesses to exchange inflexible, ‘top-down’ and outdated systems for cloud-based, innovative, and socially responsible solutions where staff feel more in control and consequently, much more likely to perform to their full potential and provide a better service to your clients. “People can feel like they are actually part of the bigger picture instead of waiting for a manager to tell them what’s happening,” says José Pizarro, who runs a restaurant chain in London and uses Planday for all his admin tasks. Workforce collaboration software can help managers provide the necessary infrastructure that their businesses need in order to have the requisite efficiency and duty of care for staff. Paper based systems for recording hours worked, rates of pay, and any sick days can be difficult to maintain with complete accuracy, leading to mistakes with pay, and failure to comply with working time regulations. The room for human error is just too large and in a sector where timing is as important as it is, mistakes can cost

businesses vital amounts of revenue. Businesses that use cloudbased workforce collaboration platforms can have a new level of certainty that the key issues of rota scheduling and shift division are safeguarded as well as on average, saving seven hours of admin time per week. Workforce collaboration software can also take care of the payroll and scheduling work as all changes are automatically centrally updated so business owners can focus on employee engagement programmes as well as serving the needs of their customers. Matt Haworth, Operations Manager at the steakhouse chain Cattle Grid, explains: “We’ve worked out that Planday has decreased payroll costs by about 4%. You can cut your payroll down to the point that Planday pays for itself. I think even a company with one site would benefit, but it’s especially useful for multi-site businesses.” Overall, planning can be taken to another level of planning and sophistication. Employers can use the technology to match the cost of schedules against forecasts in real-time. Past performance on a date or time can be used to predict what demand is likely to be at any point in the future, so shift design becomes much more accurate. This helps businesses manage stress for employees by making sure that the right people are on duty at busy times. As Steve Drozdiak, Financial Controller at the 186 year old Oxford and Cambridge Club says “Planday allows us to connect with our staff. We can react faster to changes, which is critical these days.” Overall, Planday massively cuts down on the time that managers spend dealing with employees working at different levels of seniority, working at different times, and working in different places by using cloud technology to better connect every employee in an organisation. The Planday system is the epitome of the belief that a business is only as strong as its employees. By using Planday to empower your employees, you empower your business.

Save up to 75% of your time on staf f management tasks Planday is specifically designed for fitness and leisure businesses with hourly workers. Planday has all the features you need to efficiently manage your employees. Join the thousands of businesses worldwide that already use Planday Learn more | planday.com/uk

Our employees absolutely love Planday. The feedback has been fantastic. They can check when they’re working whenever they want. James Curry, Operations Director at Tone Leisure

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business

How to use social media to enhance your business Daniel Nyiri, Founder of 4U Fitness, discusses the importance of social media and ultimately, how to enhance your business

In this edition we will be discussing the importance of social media and ultimately, how to enhance your business ads and marketing through social media. Also, we will be sharing useful social media tips, which will increase your revenue, decrease your marketing cost, and overall, improve your business size. Enjoy reading! 34

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Tip 1: Be Original Being original is a crucial aspect of getting the best out of your social media page, as it gives you credibility. This is the time sponsor your original content because they are so cheap! Through genuine content and video posts, people will be more willing to know you and what you stand to offer. They will see you more as a brand they can trust.


It is very important for you to understand that right now the marketplace is really cheap on YouTube, Facebook, Instagram and Snapchat. This is the time when you can get in. Remember when Google first came out with their advertisements? You were able to get leads as cheap as a few cents. Now it can be around $150 per click for the keyword “fat loss.” Think of the Facebook and Instagram ads as one single marketplace. Where you, the buyers of the ads, are competing against each other on price. And this is the time when you think to yourself that, ‘oh, it’s all good I have a niche market and clients’. Just think for a second, do you know how many companies market to your clients every single day? Other gyms, personal trainers, amazon products, weight loss clinics, shoes, purses, cars etc. There is only one feed! So, as all the other companies rolling in and starting to advertise more the price will rise up pretty soon!  On top of that, Facebook rewards good content! Which means if you post a ton and people engage with your content you will get cheaper ads. This is so important. This is exactly why we post so much and reward our trainers daily for it. You should do the same or you will end up spending way more and get way less leads.  You might want to listen to our full podcast, episode 23, on how to leverage social media for your ads. We give away some metrics on how much it actually saved us in a single month just because we have leveraged content. You can tune in at www.danielnyiri.com/podcast 

Tip 2: Offer Values You must be ready to add value to people or what they stand for. This makes you valuable and trusted as a business. Create motivating and educating content and videos, and share with your followers.  Keep up the engagement; you never know, your follower might be your next customer or even more. One of your followers might be that one celebrity who will repost your content and gets you so much attention. Also, you and your team must be ready to interact with people and give a quick reply to comments. It is so crucial that you reply back to every single person and show gratitude and hug your haters! Yep, there will be haters and you might just have to hug them. A great book to read: “Hug Your Haters.”

Tip 3: Tracking trainers’ (staffs) followers It is advisable to check and monitor your team members’ social pages. See how many people follow them daily. Also, encourage them to share a set of scheduled posts, perhaps a training session, ‘behind-the-scene’ videos, and lots more on their page. Endeavour to like and repost your trainer’s post on the business page. The more you post the better! Ask clients and your employees to post all day long, check in and use hashtags! 

Tip 4: Posting and creating short videos You have the right to post as many ad videos as possible on

your page daily. However, we recommend you post between 15 to 30 times on different social media pages per day, including stories. The high number of posting will increase your impression rate and give you more chances of being seen. Create a short version of your full business video ads with links, and post it on Facebook, Twitter, Instagram, LinkedIn and other social media outlets. But ensure that these links lead back to the main full video on YouTube. The easiest way to create this crazy amount of content is by you creating one long video or podcast episode about a topic your clients ask you the most about and cut it up into small pieces. It can be anything from 10 second pieces to all the way to 2-3 min max. And these videos are way more important then your actual podcast and the cool thing is that it will cross promote everything all day long! 

Tip 5: Using a Reward system As a means of encouragement, you should incentivize your staff for their support on social media. It doesn’t necessarily have to be cash, such benefits can be getting more clients, becoming more popular, and ultimately stands to become a brand ambassador. Finally, to get the best out of social media, you must be committed to the cause. Post unique, motivating, interactive and exciting contents regularly; read and reply to comments; be a good listener, and get the feedback to your business team for necessary actions. Till our next episode, apply these tips to enhance your business growth through social media. Good luck! I would really appreciate you if you could let me know how this worked 4U. I have already received tons of feedback from our clients who we coach on how to run a successful business studio. And we were able to lower their ad costs by $200 in a month just by following the above! Please get in touch with me on Instagram at @danielZnyiri.


ADVERTISING FEATURE

SOFTWARE, RETENTION AND PRODUCT INNOVATION FITQUEST LOOKS AT HOW FITNESS TRACKING TECHNOLOGY CAN HELP RETENTION RATES With the fitness industry continuing to evolve, there has been a shift in the interest people are showing toward their training and the ways in which they are engaging. Recently, participants have enjoyed the exposure to measurable data they have received from wearable devices and are looking for more. To capitalise on this and aid with retention, operators need to offer detailed fitness tracking technology in their facilities. These should put the member at the heart of their training, providing tangible and measurable data to clearly track their progress and keep them returning. At one point, this data was limited to top athletes. Nowadays, operators have access to new and state of the art fitness measurement machines like FitQuest, which provide detailed insights into an exercisers level of fitness. These sorts of opportunities are invaluable for gyms retention rates, helping them to stand out as a facility who truly cares about members and their progress. FitQuest offers exercisers an engaging and simple method to understand their overall fitness level. In just four minutes, the machine measures eight parameters: upper body strength, upper body endurance, cardiovascular fitness, lower body strength, lower body endurance, speed ability, explosive power and balance 36

OCTOBER 2018


ADVERTISING FEATURE

(motor sensory control). The FitQuest machines also give an assessment of overall body composition – a measurement which is highly sort after in this day and age. The FitQuest machine sports an easy to use digital interface, allowing individuals to track their progress and create training plans which are based around the areas they are looking to improve. The FitQuest system is user friendly and engages members as soon as they set up their profile. Members can log on remotely, as the platform provides access for the user, no matter their location. The technology can be used to help member’s stay motivated through tailored emails after each session is logged, which distinctly highlight users’ best results and shares ways for them to improve their scores in time. The platform utilises FQ Index to allow for peerbased comparisons, providing the opportunity for friendly competition as individuals can track their scores compared to those of the same age and gender.

a regular basis and track improvements in their body’s strength, speed, power and balance. Brian Firth FitQuest CEO comments, “With recent developments in the industry, we are seeing clients who want to get more involved in their training and understand the nuances behind their fitness. We have developed our machines to be completely user friendly and engaging, helping operators to offer their members state of the art technology which brings their results to life. By offering tracking technology that puts members in control of their fitness goals, gyms can do wonders for their bottom line.”

FitQuest technology is an excellent innovation for operators and personal trainers to keep their members motivated and engaged in their training and prove how effective their training is. The recent rollout of FitQuest at The Gym Group is an excellent example of how clubs can maximise the machine, with members citing the value of being able to measure their body fat percentage on OCTOBER 2018

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experience

Aspire Empowering Disabled People Susan Barraclough has made health and fitness a priority Fifty-six year old Susan Barraclough was too busy with work and family to think about exercise until a change in circumstances found her not just considering her own health and fitness but supporting other people’s too. Susan, who was born with Spina Bifida and is a full-time wheelchair user, is now working as a gym instructor at Rotherham Leisure Centre, but not that long ago she was running her own training company and worked as a parttime counsellor. Due to Government funding cuts, she was forced to close down her company and was struggling to find something else to do. It led to a period of reflection and a wake-up call. Her story is one shared by many who find themselves too busy to exercise and too daunted to get started or keep the momentum going. Susan’s experience also highlights the physical and attitudinal barriers that stop people participating in opportunities to be active. “I was struck by how out of shape I had become. I had been so focused on my work and family that my priorities did not always include my health and fitness. My family consists of me, my husband Billy and three grown up children, Andrew, Sophie and Michael. In our early family life we were active preferring to spend time out walking on canal or coastal paths, in the woods or at a theme park where we had a caravan. But running the business had taken its toll consuming way too much of my time. Fourteen years after opening the doors, I found myself with lower energy levels, 38

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reduced physical ability and quite overweight. I wondered if it was too late for me to make the changes I needed to get fitter but I decided I had no choice to try to do something about my fitness. “I started going out on walks again. It was hard to get started because I was weak and it hurt sometimes because I overdid it. I learned the hard way to pace myself and how much extra to push myself within reasonable limits. I was regaining my love for the outdoors and I lost some weight but more importantly I felt stronger more able to do things and I felt much better and happier in myself. I had success! But when the summer ended and I lost momentum due to weather conditions – it is no joke wheeling around in mud on country roads and wet through because the mud and wetness travels up my arms and gets everywhere. I lost motivation and hope in this yoyo pattern between summer and winter. “I had never considered going to the gym because I didn’t think it was an option, but then my neighbours told me about seeing someone in a wheelchair in the gym, so I went along to find out more details. I attended sessions on a GP referral scheme and found that gym goers were not solely young, fit and sporty people, but represented all ages and


experience

abilities. I could attend classes, swim and play games such as badminton. I found again how good exercise makes you feel and frustrated with myself for letting it go so easily in the past. Life was good and I was amazed at how much of my everyday ability had come back to me at my age. “Sadly a couple of my friends have died young and a nurse once told me this could have been due to their inactivity levels. I was aware that they spent most of their day in front of the television and rarely left their houses so this made sense. I felt very sad about this and I wanted to tell everyone about how good exercise is for your whole wellbeing generally and that being a wheelchair user is no barrier. “ This revelation sowed the seeds for Susan to start thinking about getting involved in the fitness industry in some way. She started searching online initially and sent out emails to companies requesting information. Even at this point the barriers were evident, due to her perception of herself compared to the way the fitness industry portrays itself, and due to the lack of accessible training opportunities. “As I did this, I felt more than a little bit stupid as I was old, disabled and still overweight but they couldn’t see me so I did it anyway. I began to tell people my plan and some

laughed and others changed the subject. I dropped the idea for another year but it kept coming back to me as a wish to be involved. Then I had the idea that maybe I could do something as a hobby. It could be something small like a guided walk and a meet up for coffee. I looked online and there seemed very little going on that I could find out about. I looked again online for training and received one positive response which I was considering but there were problems with access and I waited for these to be resolved. Then I came across InstructAbility which was exactly what I needed. I applied for the funded programme and was accepted.” After qualifying, Susan undertook her work placement at Rotherham Leisure Centre, where she started to build up her experience. She was anxious as to how she would be perceived within a gym environment and at first people kept approaching her asking if they should get someone to help her. But to her surprise she found many people were very supportive and told her it was really good to see her there. Then she started to get very positive feedback with a number of people saying they found it easier to approach her because of her age and experience of disability. “They thought I would understand them better than a OCTOBER 2018

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experience

 There are many people at home with no support or obvious contacts, so there needs to be a wider advertising strategy working with doctors, dentists and other places people all go. Online advertising is a good way to connect with local groups. Aspire and University of Birmingham are currently collating views from disabled people such as Susan, as well as training providers and industry employers to produce Best Practice Guidelines for training and employing disabled people. Hilary Farmiloe, InstructAbility Manager at Aspire says,

young person and they could say things to me that they had felt uncomfortable saying to others. Completing this programme with InstructAbility has potentially opened doors for me that I could not have imagined a couple of years ago. I am currently doing my Personal Trainer qualification and plan to set up my own business. I want to offer gym sessions, games and dance type activities. I am under no illusions that this will be a challenge but I totally believe that disabled people's needs are not being currently met by gyms. “I have now met a number of disabled people who have experience of using gyms. But most disabled people I speak to are shocked that this is an option and say they would not give it a go due their embarrassment and disbelieve that they would manage in a gym. They believe it is for people who want to get the perfect body, not people like us.”

“There is so much valuable insight to be gained from people who have been involved in the InstructAbility programme. We felt it was important to attempt to harness this knowledge and translate it into some guidelines to help everyone create a more inclusive industry. Susan’s experience shows that disabled people can be a huge asset in the workforce and are exceptionally well placed to engage a wider customer base to get and stay active.” As for her own ambition to stay active, Susan now enjoys getting out in the countryside and pushing her grandson around outside in his pram. She likes to play badminton, although she claims ‘very badly’! And she regularly goes to the gym, which offers her the ability to get on alone when she needs to just feel fitter. Swinging on the TRX is one of her favourite activities, but she is quick to point out that although it sounds impressive it is just holding on the straps and pulling herself forwards and backwards on her wheels – but it is still swinging on the TRX! And it is fun.

Susan found that many gyms offer some things for disabled people but it is easy to get bored using the same machines and routines. She believes that changing routines is essential to remain motivated and gain increasing benefits, which can be more of a challenge when someone is disabled. Gym space and equipment can be limited but with a few additional pieces of equipment she thinks it is possible to achieve this for individuals with little extra cost involved, that will impact the gym income positively as retention and engaging more people is easierr. Her top tips about adapting exercise and reaching disabled people are:  Hand cranks go both directions and can be used in different ways such as varying the speeds and resistance throughout and setting small achievable challenges. This alteration to a simple piece of equipment can make the difference between a boring regime and sustaining attendance.  The TRX and cables are the easiest to use, apart from reaching them initially which is not usually a problem as there is always someone willing and pleased to assist.  There are a lot of exercises possible using the free weights, tension bands and balls.  Games can also be altered quite easily to be more inclusive. Aerobic classes I have found can be good for wheelchair users with a few changes to incorporate more inclusive language and actions. 40

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Cut back on clutter with an all-in-one software solution to manage your gym. • Membership Management & CRM • Member Self-Service Access • MemberMe+ - Branded Mobile App • Extensive Reporting • Front Desk Check-In • Billing & Payment Tracking • And so much more!


experience

Ask The Expert Do you have a question that you would like to see answered in this feature in a future issue? Email pw@gymownermonthly.co.uk

7 WAYS TO ENSURE A NOURISHINGCOMPLETE VEGETARIAN/VEGAN DIET By Astrid Naranjo A little bit about the author… Astrid Naranjo is an Accredited Practicing Dietitian in Australia, and has a diverse background in the field of nutrition &

and minerals, it is not necessarily healthier than cow’s milk. Usually, 1 cup (240 ml) of low-fat cow’s milk contains 8 grams of protein, while the same amount of unsweetened almond milk contains only 1 gram.

dietetics and personal training. With

Sweetened almond milk can also be loaded with added sugar,

more than 6 years of experience in body

with 16 grams of sugar in just 1 cup.

re-composition, weight management,

Other vegetarian products, such as soy-based veggie burgers,

fitness, clinical and sports nutrition,

nuggets and meat alternatives, are often highly processed,

she also has 12 years of personal training, functional, TRX

with a long list of artificial ingredients. So they’re often not

and group fitness classes experience. Astrid has been in the

healthier than other non-vegetarian processed foods. Despite

exercise field from a young age and has helped thousands of

being vegetarian, these products are also often high in

people to improve and change their lifestyles.

calories, yet lacking the protein, fiber and nutrients necessary

Her extensive expertise has been gained throughout diverse

for a balanced meal.

roles as dietitian-PT, presenter, social and media blogger as

While these products may ease your transition to a vegan or

well as through continuing professional development and

vegetarian diet, it’s best to consume them in moderation with

practices at international level. Currently, Astrid works in a

a diet rich in nutritious, whole foods.

Rehab & mental health private Hospital as clinical dietitian online coaching & programme. Instagram @antidiet_dietitian,

2. Pay more attention to the Importance of Meal Planning

Twitter @astridnar

Whether you’re cooking at home or dining out, eating

Following a vegetarian or vegan diet isn’t easy for everyone,

vegetarian or vegan requires a little bit of extra planning.

though it can provide many health benefits; it can also be

Meal plans can be very handy and especially useful if you’re

detrimental for health if it isn’t nutritionally adequate.

currently moving to vegetarian or vegan as they can support

However, it can be challenging to maintain a well-rounded

this transition and make it easier to maintain an adequate

vegetarian diet that provides all the nutrients you need.

and nutritious diet. Planning becomes even more important

and runs her own local Mobile private practice as well as

when you’re eating out or traveling, due to the fact that some

These 12 tips will provide you strategic recommendations to ensure adequate nutrition when following a vegan or vegetarian diet.

restaurants or food stores offer limited choices for vegan/

1. Vegan or Vegetarian Products don’t mean that they’re Automatically Healthier

3. Make sure to eat enough and nutritionallycomplete Protein-Rich Foods

Just because a food product is labeled “vegetarian” or “vegan”

Protein is an essential part of the diet. Your body uses protein

doesn’t necessarily mean it’s healthier than the regular

to create enzymes, help build tissue and muscle as well as

alternative.

produce certain hormones. It also contributes promoting

For example, almond milk is a popular, plant-based milk that’s

feelings of fullness, increase muscle and reduce cravings.

often a staple in vegan diets. However, while almond milk is

Current recommendations for adults suggest to consume at

low in calories and enriched with several important vitamins

least 0.8-1.2 grams of protein per kilogram per day. So if you’re

vegetarians. Looking at the menu in advance or packing up some goodies with you can be quite handy in these situations. Also try making a habit to find a few recipes each week and cook them on your own.

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experience

vegan/vegetarian, you probably should aim to eat plant-

6. Omega-3 Fatty Acids are essential!

based high-protein sources such as beans, lentils, nuts, nut

Omega-3 fatty acids are an essential and we cannot produce them. The most well-known sources of omega-3 fatty acids include fish oil and fatty fish. This can make it challenging for vegans/vegetarians or even those who simply dislike fish to meet their omega-3 fatty acid needs.

butters, tofu and tempeh. Try to incorporate at least one or two of these foods into each meal to make sure you’re getting enough protein.

4. Get your Vitamin B12! Vitamin B12 plays several important roles in the body, especially in brain function and the nervous system. Increased risk of vitamin B12 deficiency can be higher in vegans/vegetarians potentially leading to megaloblastic anemia. Here is why: Vitamin B12 comes from bacteria, neither fungi, plants, nor animals (including humans) capable of producing vitamin B12. Meaning that we need to get it directly or indirectly from bacteria. So why do vegans/ vegetarians naturally get less than those who follow normal diets? Because bacteria lives inside of animals (and therefore animal products). Vegetables and plants have some bacteria as well; however, when they’re washed or cooked, we get rid of most of it. Fortunately, there are fortified foods, such as plant-based milks and cereals that you can incorporate into your diet. Some B12 sources are:  Nutritional yeast – add to tofu scramble, use in vegan cheese, use for a “cheesy” flavor on popcorn, sprinkle in soups, casseroles and salads  Fortified foods – plant-based milks (for cereal, in baked goods, soups, etc), vegan yogurts (made with soy, coconut, almond, etc), cereals  B12 supplements  Certain types of edible algae

5. Don’t forget to get enough Iron Iron is an essential nutrient that plays an important role in bodily functions. Vegetarians may be at greater risk of not getting sufficient and absorbable Iron from the diet if it isn’t filled with iron-rich plant foods to meet recommended daily needs. A diet lacking in iron can result in low energy levels, shortness of breath, headaches, irritability, dizziness or anemia. Iron can be found in two forms in foods: heme and non-heme. The heme iron found in meat and animal products is generally more easily absorbed by the human body than the non-heme iron found in plants. For this reason, the recommended daily intake (RDI) of iron is 1.8 times higher for vegetarians and vegans than those who eat meat (RDI ~18 mg per day). Make sure to consume plenty of Iron-rich sources, including: Tofu, Tempeh, Natto, Soybeans, lentils, beans, fortified cereals, nuts & seeds (Pumpkin, Sesame, Hemp and Flaxseeds), leafy greens (spinach, kale, collard and beet greens), potato, mushrooms; fruits ( prune juice & olives) and whole grains (amaranth, oats, quinoa). To increase the body's ability to efficiently absorb non-heme iron, you can try these strategies. One of them is pairing iron-rich foods with sources high in vitamin C (most fruit and vegetables) which enhances the absorption of non-heme iron up 300%; Also avoiding coffee and tea with meals as it may reduce iron absorption by 50-90%.

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Of the three main types of omega-3 fatty acids, plant foods typically only contain alpha-linolenic acid (ALA). ALA is not as active in the body and must be converted to two other forms of omega-3 fatty acids — eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) — to give the same health benefits. If you are following a vegetarian/vegan diet, eat a good amount of ALA-rich foods including chia seeds, walnuts, hemp seed, flaxseeds, Brussels sprouts and perilla oil otherwise consider taking a plant-based omega-3 supplement like algal oil. Including a few servings of these foods in your diet each day can easily help you meet your omega-3 fatty acid needs.

7. Get enough Calcium Calcium is an important mineral your body needs to keep your bones and teeth strong, help your muscles work efficiently and support the function of your nervous system. The main foods rich in calcium are dairy products like milk, cheese and yogurt. However, many non-dairy sources are also high in this mineral. These include leafy greens, legumes, beans, lentils, nuts, tofu, kale, collard greens, broccoli, bokchoy, almonds, figs and oranges as well as fortified foods and whey protein powder. You can get all the calcium you need by incorporating a few servings of these foods into your meals and snacks throughout the day. So the bottom line is that having a balanced vegan/vegetarian diet can be very healthy and nutritious. So If you’re just getting started eating this way, make sure you implement these strategies to avoid nutrient deficiencies or potential health problems in a medium-long term, especially if your diet isn’t well-planned.


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M a i n ta i n i n g Fitness M o t i vat i o n at 5 0 + Chris Zaremba, our specialist on fitness for the over fifties, recalls his own fitness journey and why he decided to change his lifestyle at the age of fifty My life is pretty much focussed on fitness these days. At age 61, it is now both my hobby and my means of income. I’ve been fitter than the average person of my age for a few years now, and maybe it’s worth looking at why I continue to try to improve, already having reached a level of fitness that is good for my age. But first, a little recap. Although fitness is important to me now, it wasn’t always this way - up to my 50th birthday, I was unfit, with each year from the age of 20 seeing me with worse levels of fitness and health than the year before. By the time I’d got to the half-century, I was clinically obese and, according to my doctor, heading for a heart attack unless I changed my ways. Upon reaching 50, I decided to make some big changes. For the next few years I used the old-style and simple ‘Exercise More, Eat Less’ approach. I knew nothing of macronutrients, hadn’t heard that some fats are good and some bad, and didn’t know what nasty little blighters those grains of sugar are – but I did keep my calories to an average of 1800 per day for those years – and did a daily 40 minutes on a crosstrainer to burn what the machine said was 500 calories. Unscientific? Yes – but I dropped about six stone in weight

over those years. I was happy with the progress made, as was my doctor and the numbers he obtained from my various tests. But I hadn’t been in the weight training part of the gym yet, and my weight loss had been both muscle and fat, rather than just fat. A chance meeting with top fitness professional Rob Riches ten years ago led to him becoming my personal trainer, and he devised a resistance training programme and eating routine that would add back some of the muscle that I’d lost in the weight loss phase. I enjoyed my fitness regime even more, and in the next couple of years after the initial meeting with Rob lost a further stone, but this time just in fat, and added back some muscle too. Wind the clock forwards a couple of years, by which time I had reached a level of fitness that is pretty good for someone of my age. And, I guess, this is where I could have decided to level off – try to maintain that level, not to push it further. By now I was doing two gym trips a day most days – cardio upon waking, and a resistance session in the early evening – and it would have been the most natural thing in the world to have eased off, to drop the exercise frequency and intensity to keep fitness to that current level, not to press for further improvements. OCTOBER 2018

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But I was hooked. I loved the feeling of being fit not fat, and am still excited every time the scales show a 0.1% drop in bodyfat, or if I spotted a hint of a muscle where there wasn’t one visible before. So, I continue the double daily gym trips, plus sensible nutrition, to this day. One of the reasons I continue to love the fitness lifestyle is that I constantly discover new avenues to explore in fitness, and I am always learning. A few years ago, I decided to study for my personal trainer qualifications, and I’ve gone on to study further courses including an additional certification in nutrition. I hated learning at school; but love it 45 years later. These days, providing personal training and fitness consultancy, plus the occasional motivational speaking role, has become a major focus of mine. So much so that, early in 2013, I left my ‘real’ job and my fitness activities now form my income. Not such a hard decision in retrospect; I was 56 when I made that choice, I was beginning to look for early retirement options, and retiring into something I enjoyed was a natural change. It took courage at the time, saying farewell to a monthly salary, but I’m glad I did it. Now I enjoy helping others to get fit as much as I like it for myself – every time one of my clients reaches a new fitness target, I think I’m as happy as they are, the same feeling I have every time an audience member tells me that they are motivated to improve following what they’ve heard from me in a presentation. To reach a broader audience, I also write on fitness and have created a couple of hundred YouTube videos. A TV documentary about my fitness transformation was made and shown in 2013, and two TV series are available on my YouTube channel that I produced and presented for the Community Channel– ‘Fit Happens’. I am looking forward to more writing and video work in the future. I’ve found that the acquisition of a level of fitness has led me to enjoy many other sports and activities that I couldn’t have dreamed of in my obese days. In the past three years, I’ve undertaken my first marathons, triathlons and mountain treks – all of which would have been unimaginable for me to take on a few years ago. All of these are things I can enjoy with my wife, Jenny, who has been a fan of these activities for years and is now happy I can do them with her.

already. I read in an advert once that ‘Self-belief is the most powerful force on the planet’, and that’s another phrase I have come to agree with – and I try to instil in my clients. For me, fitness started off with the warning from the medics. It started as an obligation, something I had to do rather than chose to do. But now, am I a fitness addict? I guess so, because if I don’t get my gym fix for a couple of days then I am a less-nice person, which I think is the definition of an addict. I hope I haven’t gone beyond addict to being obsessed – I enjoy my real ale, wine and good food too much – but I always ensure that for everything I consume that isn’t perfect for fitness is indeed worth the deviation from the straight and narrow; and it’s not just eaten out of boredom. Time for another cliché, I think, one that I use with my clients often, is that ‘food is not a hug’. I sometimes think of a few lines Rob told me fairly soon after we first met. He said that four things would happen if I followed his advice: (1) I’d get a lot fitter, obviously, (2) I’d have a great time doing it, (3) I’d meet some really nice people on the way, and (4) if I was lucky, I may get just a little bit famous. Ten years on from those predictions, I have to say Mr Riches was spot on. I am massively lucky that I’ve been able to turn that medical instruction into my hobby, then into my passion, then into my business. I am at that very happy status where my hobby is my job, and it’s an activity that absorbs me, keeps me healthy for the future and helps others along the way. It is indeed a great feeling to be helping other people discover the joys of fitness in their fifties; the messages of thanks I receive add to the many joys of my fitness life. Even though my start in fitness is later than most, I’m making a good attempt in putting this second half-century of mine to good use for myself and others. I won’t be putting the brakes on anytime soon. I guess I’ve taken that ‘Life is not a rehearsal’ line to heart.

Another area I’ve enjoyed is on-stage competition. Not as a bodybuilder, I couldn’t do half of the things I like doing such as my running and cycling if I put that amount of muscle on, but as a fitness model. I’ve come first in my age group in the British Championships and World Championships in Fitness Models for my age group in contests organised by Miami Pro and Pure Elite. Over the years, I have reached a few conclusions then that I guess are rather clichés – I certainly use these phrases with my clients today. Firstly, that ‘The body you own is where you’re going to live for the rest of your life, so you really should look after it’ – and secondly, that ‘No-one else is responsible for your health and fitness’. I know those are obvious points, but they bear repeating. A third line I used for myself then – and sometimes still use for clients who need that bit of extra motivation – is less fitness related; it’s that ‘Life is not a rehearsal’, and by the time you are fifty, it’s likely that well over half of it has gone 44

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Find out more about Chris at www.fitnessoverfifty.co.uk


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Functional Training: the hero products and the hype Matt Gleed, Master Trainer and Education Specialist discusses which kit is worth the hype and which we shouldn’t overlook Which functional kit is most effective, most attention-grabbing and most utilised on the gym floor? Firstly, let’s take a look at when Functional Training became such a huge part of the fitness industry and why functional training is not as new as you might think! Back in 1908, Dr F.A. Schmidt and Dr Eustace H. Miles wrote about how the whole of a movement is greater than the sum of its parts in ‘In Training of the Body’. “The chief cause of common faults in games and exercises is ignorance…others fail because they are in the wrong position; there are some who have almost their whole body in the wrong position; there are some who have only parts of it wrong. The chief cause of all these mistakes was that he hadn’t practiced the whole movement and not part-by-part.” Functional Training allows a person to exercise their body in the way it’s needed to perform day-to-day or specific sporting activities. That might be at an elite level, domestic home scenarios or for paid work. So, with this philosophy in

mind, let’s look at the kit in our gyms, or our homes, that we can get the best use out of.

Hype Kettlebells – often held to do squats or lunges when you could just hold hand weights to do most of these exercises. So, to get the most out of kettlebells, drop the obvious and try holding the weight on one side so you have to get used to resisting being pulled in that direction. Instead of just using load in symmetry introduce some asymmetric loading into your workout. Suspension Training – squats and rows are very common moves on the straps, but using them in a squat is actually a regression because the user is supporting the legs doing the work with upper body strength and stability. Similarly with the row, this is often performed at an angle which isn’t challenging enough, so you might actually find yourself better off using a bar or a resistance machine. The real benefit of the ‘Suspension Row’ is the use of a longer

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posterior chain, integrating the muscles from heels to neck. Get your feet closer to the anchor point and load up the tension. Rollers – the fitness industry has accepted the huge benefits of recovery aids and the rollers have been a big part of that. However, they are commonly used without much thought for a calf roll or an awkward thigh roll. To get the most out of a roller, work slowly and use breath to work through points as you roll in different angles and directions. Remember you don’t have to apply your full weight into areas and you should be able to move releasing tension without putting yourself in pain.

Heroes Soft Plyobox – the use of school benches or self-made boxes which leave tell-tale shin scars from failed attempts have long been considered ‘old school’ and now the plyometric boxes are bright, forgiving and versatile. They velcro together, clip in, stack up and with some brands, come with carry handles. Great evolution so far and I think there is still room for further development. Prowler and Sledges – tracks are a cost, but used a lot for push and pull drills globally. Bringing great integration into functional training for any sport that requires acceleration or speed through to the opposite end of the scale where these movements can support any strength required, day-to-day activities. There is a reason Michael Phelps, the American swimmer and the most decorated Olympian of all time with a total of 28 medals, included this in his land training. Battle Ropes – often used in HIIT, and seen looking pretty battered from lots of use, ropes are getting ‘heavy’ usage because they give back a lot from a strength and conditioning focus. It’s primarily a great upper body workout and gets the heart rate up and supports lean muscle

development. From slams, waves, circles to pivots, tosses and snakes. Rope drills are hard work, but fun, so will continue to grow in popularity.

Over looked Vibration Plates – yes that’s right, the thing in the corner that shakes you and makes your nose twitch after. Well, this platform is often over looked by the uneducated – however, with the amount of Premier League Football Teams, Formula One drivers, Rugby Teams and Physiotherapists using it, surely the benefits are out in the open. It’s a piece of kit that will be used by those in the know about the many proven benefits like neurological stimulation, muscle activation, increased circulation or those interested in pre workout movement or recovery. Also, if you’re ever unsure, like most things there is an app that will help you with the Powerplate - check it out because it’s really a case of what you do on it that makes a difference. ViPR - it stands for Vitality, Performance and Reconditioning. It focuses on loaded movement and brings the gap between movement and strength training closer. Every time you move, you use the whole body in some capacity, so to integrate the movement you want to strengthen with load. The different handles allow it to be picked up, pushed, dragged, carried, flipped, thrown or swung. I just wished I didn’t see members of gyms using it like a barbell only. Sliders, gliders or discs - a great workout using a movable surface that has a reduced friction level so you can slide your upper or lower body across the floor. These provide a non-impact workout that can help strengthen in every range of motion and position – the perfect reason that this form of training should be used more.

Find out more about Matt Gleed: www.mattgleed.com 46

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H o w to qualify as a P ro f e ssi on a l P i l at e s I n s t ru c to r Charlotte Purvis, owner of Careers in Fitness Global Ltd shares how you can qualify as a Professional Pilates Instructor Turn your passion into your career, learn at your own pace with Careers in Fitness’ interactive platform. Enjoy a career that fits around your family, social life and other commitments with fantastic earning potential on qualifying and a wonderfully rewarding job. The Pilates method, or as German born Joseph Pilates called it, Contrology. An exercise system of controlled systemic movement with focussed breathing patterns engaging your mind, body and spirit with a direct focus on strengthening, lengthening, a particular focus on core strength, balance and flexibility for the whole body. For strengthening the body, correct muscle activation, flexibility and wellbeing. The original method composed of 34 exercises. Charlotte Purvis, owner of Careers in Fitness Global Ltd, is a personal trainer, Pilates and yoga instructor, tutor, assessor and external verifier. Charlotte has advised on the technical expert group within the UK and Europe, both creating standards and regulating the industry. Charlotte was actively involved in writing and implementing the first ever Pilates standards for the world and she loves teaching Pilates sessions with one to one clients and seeing the fantastic results they achieve. The Level 3 Diploma in Instructing Pilates Matwork uses a combination of online learning and practical workshops to give fitness professionals the knowledge and skills needed to safely OCTOBER 2018 47


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and effectively plan and deliver Pilates exercise sessions. The qualification looks at the 34 original Pilates matwork exercises, the benefits of utilising Pilates workouts, and its applications for developing muscular fitness, core stability, flexibility, coordination and balance. At the end of this qualifications attendees should understand the principles of Pilates Matwork and the phases within a well-structured class, and be able to competently deliver a range of Pilates exercises. The course is therefore aimed at any fitness professional as a means to potentially venture into employment within a group-exercise setting as a Pilates Matwork Instructor, and receive the associated financial benefits. Achievement of this qualification will also expand the skill-set of the trainer (for use during one-to-one or grouptraining), enhancing their CV, and improving their reputation and functionality within a fitness environment. There are no entry requirements for this course, but some experience of Pilates classes is highly recommended. This qualification also requires some physical exertion and individual participation is essential; therefore, a degree of physical fitness is necessary. There is also an element of communication (speaking, reading and writing) involved, and learners should possess basic communication skills. Units involved include; Anatomy and Physiology for Exercise, Know How to Support Clients Who Take Part in Exercise and Physical Activity, Health, Safety and Welfare 48

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in a Fitness Environment, Principles of Exercise Fitness and Health, Principles of Pilates Matwork, Programming Pilates Matwork and Instructing Pilates Matwork. There is an optional unit of applying the principles of nutrition to a physical activity programme. The course uses blended learning – elearning alongside additional tutor support, and practical-delivery workshop days. The assessment includes a portfolio of evidence, assessment day, two multiple-choice exam papers and one practical observation of delivery. There are options for progression that include Level 3 Certificate in Personal Training, Level 3 Diploma in Teaching Yoga, Level 3 Diploma in Exercise Referral, Level 3 Award in Designing Pre and Post Natal Exercise Programmes, Level 4 Certificate in Exercise and Nutritional interventions for Obesity and Diabetes, Hypertension and Exercise CPD Course. Pilates instructors typically earn between £30.00 and £200 per hour and the full course cost just £1200.00. Find out more: careersinfitnessltd.co.uk/course/level-3-diploma-ininstructing-pilates-matwork Download the Careers in Fitness ltd platform today https://www.careersinfitnessltd.co.uk info@careersinfitnessltd.co.uk Book and start your course today directly through the online platform.


EDUCATION

Body composition analysis course now available Ta n i ta l a u n c h e s f i r s t - e v e r U K t r a i n i n g c o u r s e i n b o d y c o m p o s i t i o n a n a ly s i s Tanita has launched the UK’s first Tanita Training Academy in a bid to help those working in the fitness industry take a much more holistic approach when it comes to advising clients about how to lead fit and healthy lifestyles. The course will cover the key aspects of body composition analysis including an introduction to the science behind the data, the main measurements the device can track and what this means in a real-life application. Those who attend will also learn where the equipment sits in the spectrum of accuracy and how it compares to other assessment methods. The course will look at the ways in which it can be used by gyms for commercial purposes. Fitness centres will be able to offer members a more tailored and holistic approach to workouts, alongside an improved use of facilities and greater potential for cross-selling. Those who complete the course will be awarded a CPD accreditation with CIMSPA worth 5 CPD points, which they can add to a CV or portfolio to show they can understand and interpret the data given by any Tanita device and use this when providing consultations to members/clients on OCTOBER 2018 49


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training, health and wellbeing. Simon Wilkinson, Tanita Training Academy course lead at Tanita, says: “Body composition monitoring has been proven to be the best way to accurately track your progress when you start a particular fitness or nutrition programme. It can give a much better picture of a person’s internal health compared with other methods, such as BMI or callipers. “For anyone who’s looking to adopt a healthier lifestyle but who isn’t seeing an immediate change in their body, using the monitor is a great way to feel rewarded for their hard work and helps them to stay motivated.” With the UK fitness industry now worth an estimated £5 billion, gyms are looking to personalise and enhance the experience they’re providing members. Bioimpedance analysis is quickly becoming an essential part of gym life, with an increasing number of both independent gyms and large chains choosing to offer the service. Both David Lloyd and Virgin Active now include the use Tanita technology as part of a membership package.

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The technology has a proven track record of directly increasing recruitment and retention of members, as it allows gyms to offer a more bespoke and personalised service to individuals. “Despite the rising demand, a high number of fitness professionals still lack the necessary knowledge to understand and interpret the data given by the equipment,” continues Simon, “The Tanita Training Academy aims to counter this deficit and to teach those working in the industry how to use the technology to help them and their clients develop personalised training programmes and facilitate real change to health and lifestyle.” Tanita body composition technology is used by medical and sports professionals worldwide, including the NHS, and it boasts the highest levels of precision and clinical accuracy of any body composition monitor on the market. Course attendance costs £120 (incl. VAT) and anyone wishing to attend should sign up online at tanita.eu/ products/training-course


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Why Weight? Part 2 Is it safe for kids to O ly m p i c l i f t ? PT Academy’s Dav i d Pa r k e r reports In last month’s Gym Owner Monthly I discussed the reasons why kids should lift weights. In part 2 of ‘Why Weight’ I will look specifically at children performing Olympic weightlifting movements and its efficacy as a viable activity. I will also discuss the factors fitness professionals and gym owners must consider to create a safe and effective lifting environment prior to implementing Olympic Lifting or resistance training exercise for that matter as a service specifically aimed at children and young people. In recent years Olympic Weightlifting has become increasing In last month’s Gym Owner Monthly I discussed the reasons why kids should lift weights. In part 2 of ‘Why Weight’ I will look specifically at children performing Olympic weightlifting movements and its efficacy as a viable activity. I will also discuss the factors fitness professionals and gym owners must consider to create a safe and effective lifting environment prior to implementing Olympic Lifting or resistance training exercise for that matter as a service specifically aimed at children and young people. Compared to the classic strength exercises such as squats and deadlifts, Olympic weightlifting movements are explosive and performed with a high degree of technical skill, whereas squats and deadlifts are performed at a controlled movement speed and relatively easy to learn. This begs the question: are weightlifting exercises riskier than traditional resistance exercises and other sports activities for young people? All types of physical activity and sport participation with training and competition involves a certain level of risk of injury whether acute (traumatic)

or chronic (overuse) and, to a certain extent, must be considered an inevitable cost of athletic training (Adirim and Cheng, 2003; Shanmugam and Mafful, 2008). Although Olympic weightlifting requires greater skill and more time to learn the techniques it appears that OL in the presence of a suitably qualified fitness professional is generally safe and can be practiced (Hamill, 1994; Pierce et al, 2006, Faigenbaum and McFarland, 2008; Lloyd et al. 2012). The main contention of including OL movements with children and adolescents centre around safety and well-being. However, recent research suggests that injury rates in young weightlifting activities are low, but we do not suggest that resistive training or weightlifting is appropriate for children without being supervised by well-trained and educated coaches. The goal is not always about the child to champion and from my perspective as a fitness professional, it’s just as rewarding for me when a child learns a new fitness skill and desire to get better at it as the child who wins on game or competition day. In particular, schools could offer Olympic Weightlifting movements as an alternative or alongside the main stream sports of football, rugby, netball and hockey in order to engage the children who do not enjoy or are unwilling to participate in competitive sport. Many children who may be considered non-sporty do very well and enjoy weightlifting activities. Research continues to dispel the myths that Olympic weightlifting presents a danger to children and adolescents – Therein lies and opportunity for gym owners, heath clubs and schools to grasp the opportunity to offer supervised progressive sessions. It’s a shame that many health clubs often restrict children’s access to the gym, particularly under the age of 14 as fitness facilities are in the perfect position to offer a safe and supervised environment with qualified trainers. OCTOBER 2018

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2. Supervision is key Seven considerations for starting Olympic Weightlifting Adequate supervision by appropriately qualified professional is essential in reducing injury and maximizing performance with children and adolescents training. With adequate supervision technique can be 1. Assess the child’s readiness to participate? The first rule of thumb is to assess the individual’s ability to participate in a structured session. Children must be cognitively developed to be able to follow instructions and understand the safety requirements of lifting. Maturity and cognitive ability varies widely amongst ages and you can guarantee that a single child can drastically change the dynamics and safety of your session. Some children just want to play and the gym becomes a novel environment with plenty of things that can get one into trouble. Although this article outlines for children participating in weightlifting activities, the gym is no playground and it is the case that not all children are ready. 52

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monitored, training loads adjusted and participant fatigue levels understood. Supervise appropriately and it’s hard to get the other three injury mechanisms wrong.

3. Use the correct training equipment? Training in improper environments or with incorrect footwear equipment can also result in injury. Using the correct lifting can make all the difference to the enjoyment, ease and safety of the session. Wooden dowel rods can be a good place to start, when the basic movements have been practiced a 5 or 10kg training bar with a 25mm bar diameter add a bit of load. Light 1.5-5kg Olympic training plates are useful, lockjaw collars rather than spring collar are easy to use to secure weight. Footwear should be firm in the sole or use proper weightlifting shoes.


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4. Focus on technique not numbers Learning proper technique is essential from day one for purposes of safety and this focus is maintained for many months, if not years. Children and adolescents must have adequate flexibility to perform Olympic Weightlifting movements correctly in order to hit the correct positions throughout the lift. The good thing about training children is they have time on their side. Plenty of time to chase numbers in line with age related training.

5. Mix it up Don’t just stick to the Olympic Lifts, add variety into programming, especially for preadolescents. Include a range of exercises to develop all round movement proficiency and become a better athlete. Include bodyweight, a good idea is to mask movement patterns with a variety of different exercises and equipment such as using kettlebells, slam balls, jump ropes, skipping and crawling.

6. Create the environment In order to ensure workout effectiveness, personal safety and the safety of others, create the good lifting environment

and set rules of engagement. For instance, participants must wait for the coach before starting the session. Only lift in designating areas and also not cross/walk over lifting areas. Equipment to be respected at all times and participants should take responsibility, put equipment back in its proper storage place after use. Leaving equipment lying around is a trip hazard to other gym users who could get hurt. Take responsibility.

7. Get qualified This may seem common sense but get qualified in Olympic Lifting instruction with a governing body such as British Weightlifting or UK Strength and Conditioning association. Close attention to technical skills and thorough analysis of safety precautions and coaching skill will need to be practiced in order to become qualified. There’s nothing like going through a certification process and getting feedback from your colleagues and peers to become a better coach. www.ptacademy.com facebook.com/ptacademyuk twitter.com/ptacademyuk instagram.com/ptacademyuk

www.ptacademy.com David Parker is the Director of Operations at the Personal Trainer Academy with over twenty years of experience in the fitness industry. He is responsible for qualification design, development and the delivery throughout the UK. OCTOBER 2018 53


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BUSINESS SKILLS Ian Murray, a tutor with Premier Global for more than 20 years, explains why business skills are critical to the success of personal trainers. Helping you thrive in a competitive environment The business aspects of personal training are essential for success; it allows you to really focus your efforts. Many people enter the industry with the very honourable intention of training and helping people, but once qualified they will have limited resources and will be working in a very competitive market. A good business plan will help them to get ahead. The Premier Global NASM Developing a New Personal Training Business in our Diploma in Personal Training for Optimum Performance is designed to give personal trainers the business acumen they need to succeed in their careers.

Allowing you to answer the important questions Our business module focuses on a wide range of business skills. These include marketing; understanding who your target market is and how to communicate with them to get your message out there. Financial planning is also important. How much do you want to earn? What are your costs? How 54

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much should you charge? How do you calculate profit and loss? How much tax do you pay and what deductions can you get? These are very important questions and you will need to acquire the relevant skills to be able to answer them to achieve financial success.

Helping you stand out from the crowd Business skills are relevant to all personal trainers, whether you are running you own business or working for a gym. Personal trainers operating within a gym are effectively running their own business and need to apply the same principles in business planning. The gym owner or operator will expect you to have these skills so you can run an effective business and will be looking for this at interview. They want trainers who can generate leads by being able to approach clients, talk to them about their goals and convert these into personal training sessions. They are looking for personal trainers who are able to use a SWOT analysis to improve themselves and their business. Gyms can be ultra competitive environments, where you are competing with your fellow personal trainers. It’s essential that you create a niche for yourself that sets you apart from the crowd.


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Equipping yourself with some key business skills will enable you to do this and a marketing strategy will help you communicate this to your potential customers.

Reach your target audience The old saying “build it and they will come” simply does not work. Qualifying as a personal trainer and acquiring the necessary fitness skills is not enough to build a career. This alone will not encourage people to phone, e-mail and text you or seek you out on the gym floor. You need to supplement these core skills with the relevant business acumen. In my experience, marketing is particularly critical. To succeed as a personal trainer, you need to able to research your market and determine if there a market for what you offer. You may have to change your product offering to make it more appealing and also amend your pricing strategy. Once you have established that there is a market for your skills, you have to find the best way of communicating with your potential clients. These are just a few of the important things you will need to consider in order to market yourself effectively and get your message across to your target audience.

Don’t waste your time When I started teaching over 20 years ago, the thinking was that once qualified, personal trainers could work with anyone and customers would just flow to their door. Now there is greater emphasis on equipping personal trainers with a wide range of skills to support their core fitness education to maximise their chance of success. And business skills are one example. A personal trainer who doesn’t acquire key business skills runs the risk of losing a great deal of time, money, effort and potential customers and losing out to their competitors.

About Ian Murray Ian entered the industry after graduating with a Sports Science degree from Brunel University in 1994. Starting as a fitness instructor for Dragons Health and fitness, he worked his way up through the ranks becoming a fitness/gym manager within three months. He combined this role with personal training within Dragon’s gyms. Ian has always enjoyed developing fitness instructors and PTs, so his route into tutoring more than 20 years ago felt like a natural progression, he says. “Working with Premier Global NASM is very rewarding; it allows me to help others to achieve their goals of working in the fitness industry. But I’ve also learned so much from the people I’ve taught over the last 20 years,” says Ian. Throughout this teaching career, Ian has continued to work as PT in his spare time. “I have always been very conscience of the old saying that “those who can’t teach!” So like all of Premier’s tutors I work as a PT outside of Premier Global NASM to keep my skills fresh and to give learners a real life experience of personal training.”

"Personal trainers operating within a gym are effectively running their own business and need to apply the same principles in business planning"

www.premierglobal.co.uk

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Appointments A round-up of industry movers and shakers

XERCISE4LESS ANNOUNCE APPPOINTMENT OF NEW CFO

Award-winning national gym operator Xercise4Less has today unveiled Helen Gauden as its new Chief Financial Officer, replacing the outgoing Chris Storr.

generous class schedules—at rates that are often 50 percent less than charged by other gyms, Xercise4Less is proving that cost does not have to be an obstacle to better health.

Gauden joins Xercise4Less after seven years at British high-street chain, Wilko, most recently as Head of Finance. With over 400 stores countrywide, Helen brings a wealth of experience of working in fast growing, multi-site business operations.

Jon Wright, Founder, commented: “Firstly, I’d like to thank Chris for his dedicated service to Xercise4Less. He was instrumental in securing the growth investment that is allowing the business to press forward with its aggressive expansions plans. A very warm welcome to Helen, who impressed me with her infectious enthusiasm and drive. I’m fully confident Helen’s skillset will only serve to strengthen and grow the business in the next stage of development.”

Passionate about fitness and high energy, Gauden joins Xercise4Less in a period of rapid expansion. The gym chain, which celebrated its 50th club in June, announced£42m growth capital investment from the Swedish credit provider Proventus Capital Partners in May. Since opening the doors of the first Xercise4Less gym in 2009, the company has worked to revolutionize the fitness industry and has grown to become one of the largest value brand fitness clubs in the United Kingdom, in terms of membership and facility size. The company now has over 300,000 members – 30% of which have never previously been members of health clubs. Offering all the features of full-service health clubs— professional staff, spacious and well-outfitted facilities,

Helen Gauden, Chief Financial Officer, added: “With health and wellbeing very much a part of people’s mindset now, I’m delighted to be joining a Xercise4Less at such an exciting stage in their journey. The vision of making fitness accessible to all and helping people to do more than they believed possible is something I feel passionately about. I look forward to being part of the team to take Xercise4Less to the next level.” Xercise4Less, which currently operates 52 clubs nationwide, is set to open up to 10 gyms by the end of 2018 and a further 40 over the following two years, meaning that there will be 100 gyms across the entire estate by the end of 2020.

www.xercise4less.co.uk 56

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Gym Owner Monthly Magazine October 2018  

The UK's No.1 Digital Magazine For Gym Owners & Fitness Professionals.

Gym Owner Monthly Magazine October 2018  

The UK's No.1 Digital Magazine For Gym Owners & Fitness Professionals.