Gym Owner Monthly July Issue 2019

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ISSUE 40 // JULY 2019




UK EMD TH E b en ef it s ex pl a in o f n ew g r o u p tr a in in g c pd


Luxury Gyms


r e k a B R ich





Welcome... to the July issue of Gym Owner Monthly Magazine where things are really hotting up! This month we have a scorcher of an issue featuring the fitness industry’s finest. We chat to Wattbike’s CEO Rich Baker on what sets Wattbike apart and the state of the industry on page 21, stay ahead of the game on page 27 with this seasons must have wearable tech, Styku take AI Body Composition to another dimension on page 44 and on page 60 we take a look at London’s top 10 luxury gyms. Taking care of business we have Daniel Nyiri on how a bad hire can make or break your business (page 47), the lovely Taz Dunstan on health and wellness for mind, body and soul (page 50) and PT Academy’s Adam Kiani on the importance of taking your time to build a business (page 63). Still want more? Then check out this month’s Gym Owner of the Month and PT of the Month on pages 18 and 24. One last thing don’t forget to visit our website where you can subscribe for free!!

The GOM Team




Jane Grandena

Janine Edwards

Paul Wood Tel: 07858 487 357

  @GymOwnerMonthly  gymownermonthly

 @GymOwnerMonthly  gym-owner-monthly-magazine

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COVER PHOTO: We chat to Rich Baker on what sets Wattbike apart and the state of the industry on page 21 © Gym Owner Monthly Magazine 2019 Gym Owner Monthly is published by PW Media. Gym Owner Monthly is protected by copyright and nothing may be produced wholly or in part without prior permission. The acceptance of advertising does not indicate editorial endorsement. The opinions expressed in editorial material do not necessarily represent the views of Gym Owner Monthly. Unless specifically stated, good or services mentioned in editorial or advertisements are not formally endorsed by Gym Owner Monthly, which does not guarantee or endorse or accept any liability for any goods and/or services featured in this publication. We cannot accept responsibility for any mistakes or misprints. Unsolicited material cannot be returned. The views expressed are not necessarily those of the publisher. Please note that we reserve the right to use all supplied photographs/images elsewhere in the publication or on our social media channels.

July 2019


Contents 18


36 18 21

24 38

Gym Owner of the Month Marina De Oliveira from Crossfit Bermondsey is our Gym Owner of the Month

40 36

The Big Interview We Interview Richard Baker, Wattbike CEO, on what sets Wattbike apart and the state of the



Why Switching Your Gym Software Doesn’t Have to Be Stressful! EZFacility discusses why switching your gym

Technology has changed consumers. Will your gym flounder or flourish? Fibodo on how technology has changed consumers

PT of the Month Charlie Mountford is PT of the Month

Best Wearable Tech Devices

40 44

EMD UK, How gym owners and personnel trainers to group exercise experiences

July 2019

Kerstin Obenauer, Country Director at eGym UK prolonged and healthy life

health and your life


The Importance of power training for a prolonged and healthy life talks about the importance of power training for a

Top-rated wearable tech devices to improve your

The fit-tech dilemma: what should you buy? Styku takes AI Body Composition to another dimension

can increase their earning potential through CPD



software doesn’t have to be stressfull


24 27 33



Make the right hiring decisions Daniel Nyiri on how a bad hire can make or break your business



56 50



Health and Wellness - What is your fuel for the mind, body and soul?


60 58

52 54

PT's viewpoint Matt Nuttall talks about the benefits of boxing for

Forget fancy super foods - these nutritious

Training Room explains how to effectively manage type 1 Diabetes during exercise




10 of the best luxury gyms in London Whether you are into boxing or barre, these are the top spots for working out in London


powerhouses are essential staples for any healthy diet


Martin Hamer, Health and Fitness Tutor at the

fitness - Fitness with a Punch

10 of the Healthiest Fruits for Your Body


Ask The Expert

Taz Dunston from XL Personal Training talks about health and wellness for mind, body and soul


PT academy Adam Kiani, founder and CEO of PT Academy explains the importance of taking your time to build a business



Matt Gleed Explaines about interactive digital fitness

We're always seeking contributors, if you're interested in writing for us then please contact: July 2019




What’s hot in the fitness industry

Diversity in Cycling



Photo Credit: Francis Cade

Mani Arthur is an experienced club cyclist, racing road races and crits. Mani rides for Finsbury Park CC and is the founder of Black Cyclists Network, which aims to provide pathways for riders from diverse backgrounds to enter the sport.

Championships. Yewande is studying a PhD at Imperial College.

Biola Babawale only took up cycling last year but has already joined all-women club Velociposse and started racing. When not riding her bike, Biola is a credit analyst, with experience of workplace diversity in the financial services industry.

PJ Dulay is a very experienced club cyclist of South Asian heritage. He rides with the Fireflies and Cicli Artigianali. When not cycling, PJ works in the digital music and content industries.

Junaid Ibrahim is the co-founder of Brothers on Bikes, which promotes cycling within the Muslim community. Bob has over 600 members. Junaid is a schoolteacher. Yewande Adesida competes in women’s track racing for SES Racing, finishing 10th in the National Women’s Keirin 6

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Nasima Siddiqui co-founded cycling brand WyndyMilla in 2009 and is a very experienced road cyclist. Nasima is Muslim and she has provided valuable input to the report.

Matt Kumar rides for Kingston Wheelers and is of Sri Lankan heritage. He has stepped up to be an ambassador for KW and leads social rides that are accessible to newcomers. Andy Edwards has spent most of his life as a club and racing cyclist, working on music industry diversity initiatives has helped inform his contribution to this report.


Sport and physical activity sector agrees out-of-curriculum coach deployment guidance for primary schools

level with a “single source of truth” as to what qualifications and certification are required from sports coaches in their schools outside of curriculum time. It also details a transitional phase from now until academic year 2022/23 as the whole sector moves to a deployment requirements approach based on agreed professional standards that have been created by the Chartered Institute for the Management of Sport and Physical Activity. Nadhim Zahawi, Children and Families Minister, said: “A good coach can be the difference between loving a sport or never trying it again. As we work on the detail of our School Sport Action Plan – to help give all pupils the opportunity to find a sport they love and set them up to lead healthy, active lives – this useful guidance will help schools and their staff to deliver fun, inspiring sports sessions.” Tim Hollingsworth, Sport England Chief Executive, said: “Our insight clearly shows that enjoyment is the biggest driver of activity for children. We need to make sure that anyone deploying coaches listens to and understands what inspires children to get active.

The first detailed guidance on how the sport and physical activity sector’s professional standards framework will affect the deployment of coaches in primary schools out of curriculum time in England has been published. The Minimum Deployment Requirements Guidance factsheet has been developed in partnership by Active Partnerships, Association for Physical Education (afPE), CIMSPA, ukactive KIDS, UK Coaching and the Youth Sport Trust. The project has been led by Sport England, with support from the Department for Education. The factsheet provides headteachers at a primary school

“This professional standards framework has the potential to do just that and could form the foundation for a new era of coach education. Implementing the guidance will ensure that primary schools have coaches that can deliver great activity experiences in a safe and fun way. And with the imminent publication of the School Sport Action plan, it is critical that we see more robust quality assurance from external providers to ensure that more young people benefit from active lives.” Tara Dillon, CIMSPA CEO also commented: “This is a first for our sector and a real milestone. Sport England have bought together six organisations who together possess the

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Since 2011 the number of UK sites that have a swimming pool has been gradually dropping. Will 2019 be the turning point?

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Source: LeisureDB State of the UK Swimming Industry Reports JUly 2019



expertise to offer primary education coach deployers real clarity on this issue. “For CIMSPA this is a perfect continuation of the collaborative ethos that has established the professional standards framework across UK sport and physical activity. We look forward to working with our partners to share this guidance and help headteachers deliver safe and effective activity opportunities.” The new online hub for the coach deployment guidance is being hosted by CIMSPA – the sector’s chartered professional body, at Further information resources are now being created for this online hub to help headteachers understand and implement the new minimum deployment requirements. The coach deployment guidance expert partners:

Sport England Our vision is that everyone in England feels able to take part in sport or activity, regardless of age, background or ability.

Active Partnerships Our vision is that an active lifestyle is the social norm for everyone. There are 43 Active Partnerships across England who work collaboratively with local partners to create the conditions for an active nation using the power of sport and physical activity to transform lives.

afPE The Association for Physical Education (afPE) is the only PE Subject Association in the UK. We are committed to being the representative agency of choice for people and organisations delivering or supporting the delivery of physical education, school sport and physical activity in educational contexts and in the wider community.

children and young people to be physically active.

UK Coaching Inspiring active communities through #GreatCoaching. With your help, we're developing inspiring coaches and bringing the transformative power of coaching to communities across the UK. Why? We believe great coaching leads to healthier, happier communities. We don’t mind whether you call yourself a coach, facilitator, instructor, leader, teacher or trainer. Whatever your title, if you're helping people to be active, you're part of the coaching family and we're here to support your development.

Youth Sport Trust We are a national children's charity passionate about creating a future where every child enjoys the life-changing benefits that come from play and sport. We are on a mission to pioneer new ways of using sport to improve children’s wellbeing and give them a brighter future.”

New tech takes gym membership outside and anywhere. It's even more rewarding! Worrying about your members cancelling for the summer holiday? Why should they waste money when they’re nowhere near the facility? Gyms and leisure centres across the UK now have access to a new digital programme that rewards members for staying active wherever they are active – even if they are away. But how does that work?

Our purpose is to promote and maintain high standards and safe practice in all aspects and at all levels of physical education, school sport and physical activity, influencing developments at national and local levels that will impact on pupils’ physical health and emotional well-being.

CIMSPA The Chartered Institute for the Management of Sport and Physical Activity is the professional development body for the UK’s sport and physical activity sector, committed to supporting, developing and enabling professionals and organisations to succeed and, as a result, inspire our nation to become more active. Together we're developing a vibrant, UK-wide sport and physical activity sector, with the highest standards of service delivery.

ukactive KIDS ukactive, the UK’s leading not-for-profit health body for the physical activity sector, is working with local and national partners to develop a policy-driven, practical approach to increasing accessibility and providing more opportunities for 8

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Thanks to the new partnership between Harlands Group and Active Points, it's now possible to take your membership anywhere you go. 52% of gym members are now using activity trackers. They might as well gain some added benefits. Fitbit and Garmin users can get a greater return on the value of their subscription by staying active wherever they go. Whether they're at the gym or outdoors, the membership virtually goes with the member. Active Points' technology offers standard data tracking and goal setting with data visualisation. It also offers a rewards points programme offering added value to the gym


membership, even while they're at work or on holiday. Points can be redeemed for thousands of rewards with major UK brands, restaurants and experience providers, plus added discounts up to 15% off. But what makes this different? With Harlands' Gym Operators Programme, members can seamlessly check-in and earn points. No card needed! For £100 per location per month, gyms can offer the programme that will track members using Fitbit, Garmin and Myzone wearables. With each member's permission, the club can track data to focus on offering extra support in motivating their members' fitness journeys in and out of their facilities. With all these bonuses, gym-goers will have the peace of mind of keeping their membership subscriptions while on summer holiday, or if they need a break in their routines. Lapsed memberships will reduce to offer revenue retention for gym operators. Plus gyms can earn secondary income from Fitness tracker sales to members. This programme offers added value to gym membership services by making it easy, fun and rewarding for customers. Now they can take their memberships virtually anywhere! Are you an operator looking to take your business to the next level? For more information, visit: https://

Digital wellbeing platform raises £1.3 million raised to improve health and wellbeing of the UK workforce and communities

$4.2 trillion and is a subject moving up the boardroom agenda; influencing not only HR but commercial strategy too. Having already established itself in the workplace and developed markets and the professional sports sector, Hero works with over 100 clients across the UK including names like the NHS, HSBC, Legal and General, Caddick Construction and Inspired Villages. Hero has developed and launched a unique digital platform - Navigator to enable employers and organisation to create a full service solution to deliver preventive and personalised experiences for end users. The technology can be used to help connect users with similar health and wellness interests as well as supporting and rewarding individual progress. Organisations can expect to see higher participation rates with a more personalised approach, focusing on every aspect of health from mindfulness, sleep, nutrition, activity and health goals based on personal objectives. Hero’s navigator platform allows this activity to be measured, benchmarked and valued. The ability to personalise health and wellbeing is vital and this is where organisations which recognise this will be the true winners. Joe Gaunt, CEO and Founder of Hero said: “When we feel healthy something magic happens. We are more confident, self assured and have a positive mindset. We are also more giving and open to helping others so it comes as no surprise that healthy and highly engaged employees are, on average, up to 30 days more productive and organisations promoting health and wellbeing are 3.5 times more likely to be creative and innovative.” “The investment is an incredible endorsement of our strategy so far, and we are now focussed on the opportunities, which this investment unlocks. Ultimately, we will be focusing on growing our reach within the UK market and launching our service in key territories overseas. Innovation will always be central to Hero so exceptional product development will continue at pace, our teams will expand to support our international rollout, which will drive our mission to deliver positive change in the world by creating healthier and happier communities, ”one unique human at a time.” Last year Hero secured a significant deal with Moda, the leaders in Britain’s burgeoning build-to-rent market. The company’s first scheme, Angel Gardens in Manchester, opposite Amazon’s new HQ, offers huge potential to innovate the residential sector and promote the benefits of healthier city centre living.

In the UK alone, wellbeing issues affect one in four people, which in turn costs the economy over £57 billion a year in lost productivity, but just last week on its first birthday, Hero a health tech and wellbeing strategy provider formed to have a positive influence on individuals, organisations and communities by supporting proactive wellness across all areas of physical, mental and financial health, has announced it has closed its latest funding round, raising over £1.3 million to tackle these issues head on. The global wellbeing market is now estimated to be worth

The partnership with Moda will also see Hero launch its first Training Club in the heart of Manchester - a health and fitness club with a difference. Rather than simply creating gyms and shared amenities, Hero will be forging a more inclusive approach to support Moda residents’ and employees physical, social and mental wellbeing. The Hero Training Club will also be open to non-Moda residents. Another Hero project which has grabbed the headlines is that with Inspired Villages using Hero’s digital platform and services, Hero applied them to a traditionally 'non tech-savvy' and 'inactive' group, with an average age of 76 for a period of 12 weeks. The results of this trial saw twenty seven residents at Millbrook Village in Devon walk an average of 8,000 steps a day; this is more than double that of the average Briton. This initiative not only saw the participants moving more but it also JUly 2019



helped reduce loneliness, which is a huge issue and challenge for this age group. Since its launch, Hero has gathered more than 50,000 data points from its wellbeing discovery surveys. This has enabled the team to advise and work with clients on clear, impactful and measurable strategies. The Leeds-based business launched in April 2018, employing a team of 12 (soon to be 40+) and acquiring two businesses in 2018. Colour-Fit, the professional sports nutrition business which works with more than 50 national and international teams and UK Wellbeing Coach one of the leading employee health, fitness and wellbeing in person service companies in the UK were both acquired last year.

Loughborough University officially relaunches elite level gym following rebrand Loughborough University has officially relaunched its elite level Powerbase gym following a significant rebrand.

Recognised as one of the largest strength and conditioning gyms in the United Kingdom, the new look showcases and celebrates the ethos of the Loughborough Sport brand – fitter, stronger, faster. As part of the rebrand, state of the art flooring covering over 1,000 sq. metres has been laid by international athletic flooring specialist, PLAE. The flooring solution boasts negligible deflection under foot, assuring a stable base for the athlete to train. Simultaneously, material properties dissipate energy on impact, significantly reducing the rebound of weights when dropped. This compliments Powerbase’s existing high-performance equipment supplied by Technogym. In addition, following extensive research with key stakeholders and influencers, a new sprint corridor has also been laid. The split surface suits several training schedules, including speed and plyometric work, allowing more athletes to train in a varied elite level performance environment. John Steele, Executive Director of Sport, Loughborough University, said: “Powerbase has become an iconic facility in the highperformance system in the UK where everyday Olympians, Paralympians and Loughborough University’s elite squads’ 10

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train. The work we’ve done in terms of refurbishment has been pivotal to our ongoing development and I now believe that Powerbase is the best of its sort in the country. “We’ve said before that the infrastructure at Loughborough is one thing, but it’s vitally important to develop the mix of talent, support staff, and the facilities we have on campus you can’t build that overnight. This ethos has taken decades to develop with the interaction of all the people here being the lifeblood of what we’re trying to achieve.” The relaunch event was attended by elite athletes, Joel Fearon, Sophie Alden, Taylor Campbell, Kirstie Gordon, Vicki Oyesola and Beth Dobbin. A progressive sprinting graphic of Beth Dobbin is also portrayed on one of the walls, with the aim to inspire and motivate Powerbase users.


Leading global brands Red Bull and Maximuscle were also in attendance, supplying giveaways to guests on the day.

a huge support for our gym relaunch. The space has been completely transformed.”

Available to all Loughborough University staff, students and campus partner staff, Powerbase opening hours can be found here.

The relaunch of the gym included new cardio equipment and Hatton Boxing bags, gloves and pads donated by Matrix Fitness, who also arranged training for the Youth Zone staff so they can deliver boxing sessions to young people.


Police Sergeant, John McLoughlin of Whitton Safer Neighbourhood policing team said: "Whitton Youth Zone is a safe space for young people to come and socialise with their peers. Such spaces are rare yet valuable in today's society, and it's important we encourage their use. It’s the contributions from organisations such as Matrix Fitness and Ricky Hatton’s boxing foundation that help make this even more achievable and I’m very pleased to report, that as a result of the day, Whitton Youth Zone now has even more young people signed up”. This initiative comes at a time when the Government are looking to use activity to support and engage young people. On this topic, Jeremy Wright, secretary of state for culture, media and sport, made the pledge to tackle knife crime; “Sport has the power to reach and connect people of all ages and backgrounds.” Wright said. “ We want to harness that power to encourage young people to choose positive activities that build confidence and key skills rather than turn to crime and violence.” Matt Pengelly, Managing Director, Matrix Fitness UK adds: “Now is such a crucial time to promote the positive impact that physical activity can play in tackling violence. We hope that the renovation of Whitton Youth Centre will help build a safe, sense of community, promote healthy behaviours and provide positive role models for the young.”

The Metropolitan Police, the council and Achieving for Children, a not-for-profit social enterprise providing children’s services in Kingston and Richmond, have been empowering communities to claim back their estates, combat knife crime and increase youth engagement. In April, dozens of local young people were joined by the Mayor of Richmond Cllr Ben Khosa, councillors, the police, local MPs, community outreach group ‘Gloves up, Knives Down’, and youth workers at the re-launch of Whitton Youth Zone and its newly refurbished gym, operated by Achieving for Children. Mandy Smith, Area Youth Work Leader for charity, Achieving for Children, comments: “The aim of this project is to break down barriers between police, young people and the local community. We want to encourage more young people to use the gym, improve their fitness and keep them off the streets – we have had two youth sessions since the relaunch and have already had 18 new gym sign up already. Matrix have been

Whitton Youth centre is at 1 Britannia Lane, Whitton, TW2 7JX. The centre is open to all Young People from the ages of 10 - 19, five evenings a week, offering a variety of activities and equipment including a gym. For more information, head to the Whitton Youth centre website. JUly 2019



The growth of the boutique wellness business: Gym-goers are prepared to pay 20% more for premium services, but what do they class as being worth the extra cash? Brits are prepared to pay 20% more for boutique and premium fitness/wellness services, new research1 from leading business management software provider, MINDBODY reveals. But what makes a boutique business? In the eyes of the nation, the top ten services respondents believe to represent a premium service, are: • Provision of towels 38% • High-quality fitness instructors 38% • Provision of branded toiletries 33% • Smoothie/juice bar 30% • Tailored advice from staff 29% • Private cubicles in the changing rooms 29% • Laundry service 28% • Regular check-ins on progress from staff 28% • Access to hair tools 27% • Provision of body lotions 26%

or branded toiletries, and you can market your business as boutique or premium.

Interestingly, fluffy towels and high-quality fitness instructors were named as the most important/valued services for a boutique business, proving that the little extras are just as important as staff when delivering a more premium offering. In fact, 70% of the top-rated services that the public believe to be ‘boutique’ were related to these little extras - just a third (30%) were related to staff, and actual fitness equipment didn’t even make it into the top ten. Three in ten of those panelled (29%) also agreed that “a boutique gym or business is somewhere that provides premium products or services”, further showing that consumers are primarily looking for little extras and products from a boutique business offering. Commenting on the findings, Charlotte Newton Senior Marketing Manager at MINDBODY EMEA summarises: “It’s clear from the data that the majority of British consumers believe that a boutique business is one that offers complimentary, luxury products or services within their offering. This is generally an easy thing for businesses to do, and if you can, just set a little bit of budget aside for some products, like towels 12

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Of course, staff are important too, and high-quality instructors are what will ultimately keep customers coming back - but you don’t necessarily need to retrain or hire new staff. It can be as simple as just paying more attention to the details and adding little extras to their existing offering - consumers will be impressed and, as our data revealed, more open to paying more." For more information about MINDBODY, please visit:

Businesses urged to open doors to billions held by purple pound consumers Organisations are being encouraged to register for Purple Tuesday to learn more about the purple pound – the spending power of disabled people and their families. Over 13 million people in the UK, one fifth of the population1, live with a disability and households with a disabled person spend a combined £249 billion a year2. But many businesses could do more to provide for disabled customers, according to the organisers of Purple Tuesday. Purple Tuesday is an international call to action which will take


which place on 12th November 2019. Created and coordinated by disability organisation Purple, it celebrates the power of the purple pound and asks businesses to make a commitment to improve their offer to disabled people. Businesses that register for Purple Tuesday will benefit from free resources from Purple on topics such as website accessibility and customer service training. Last year over 750 organisations participated, including retail giants Asda, M&S and Sainsbury’s. This year, Purple Tuesday will engage with organisations across multiple sectors on an international level. Geraldine El Masrour, Centre Manager of Motherwell Shopping Centre, worked with Purple to prepare the centre for Purple Tuesday and saw first-hand the impact of the day on her staff and customers: “Following Purple Tuesday, one of our Security Officers put his dementia training into action to support a shopper, who had previously been seen as disruptive, to make a purchase. The customer was so happy he cried.” Geraldine has since been nominated as Centre Manager of the Year for the SCEPTRE Awards, she says: “I’m sure that working with Purple and taking part in Purple Tuesday has helped me to be shortlisted and I’m looking forward to making continued improvements to our services for disabled people as we build up to Purple Tuesday 2019.” Mike Adams OBE, Chief Executive of Purple Tuesday said: “Meeting the needs of disabled customers makes commercial sense for businesses of all sizes, from all sectors. “Purple Tuesday is a milestone moment, but the issue is relevant 365 days a year. From retail to restaurants, tourism to insurance, we’re calling on businesses across all sectors to back Purple Tuesday and commit to changing the customer experience for disabled people for good.” Minister for Disabled People Justin Tomlinson said: “A day out for disabled customers should be an enjoyable experience to share with family and friends, but for so many it can be such a hassle that they end up staying at home instead. “That is a terrible shame, not only for the UK’s 13 million disabled people but for Britain’s businesses who are missing out on the huge spending power of these valuable customers. It’s also not acceptable in this day and age. “I want businesses across the country to get involved with this year’s Purple Tuesday and open their doors to disabled customers – not just on this day but all year round.” Disabled people tend to be more brand loyal than the average consumer3, yet less than 10 per cent of businesses worldwide currently include disabled customers in their marketing plans4. By failing to meet the needs of disabled people, businesses could be missing out on a share of £2 billion a month. As well as providing free resources for Purple Tuesday participants, Purple provides tailored accessibility consulting and support to businesses through paid Purple Memberships and Partnerships. Purple Members receive benefits including website accessibility diagnosis with recommendations which are free of low cost to implement, as well as consultancy with Purple and support through the Government accredited Disability Confident programme.

A Purple Partnership is designed for organisations with experience of disability issues who want to benefit from longer-term consultancy to address employee, consumer and supply chain related issues. Both Members and Partners receive discounts on Purple’s additional training and auditing services. To register for Purple Tuesday and join organisations across the globe in changing the customer experience for disabled people, visit https://purpl About Purple Tuesday Purple Tuesday 2019 is an international call to action focused on changing the customer experience for disabled people. It calls on organisations from all sectors and sizes, to take decisive practical actions to meet the needs of disabled customers. Purple Tuesday is part of Purple’s vision for organisations to see disability as an opportunity – both in terms of existing and potential employees and customers – and to be part of addressing the inequality that exists for disabled people through increasing the accessibility of everything they do. Health and wellness businesses are being urged to learn more about the billions of pounds of spending power held by disabled people and their families – known as the Purple Pound. The call to action comes as Purple Tuesday launches for its second year. Organisations are being encouraged to access disability support services provided via Purple Tuesday, including free-to-access support options, to help ensure they can join the international celebration on Tuesday 12 November.

DIGME FITNESS LAUNCHES NEW FRANCHISE MODEL London, United Kingdom​: Boutique fitness studio operator ​Digme Fitness has announced its intention to capitalise on recent success by offering its business model to potential franchisees across the world. Having opened the doors to its first studio in summer 2016, Digme Fitness has welcomed over 70,000 fitness enthusiasts through its doors and now has studios in Richmond, Moorgate, Blackfriars, Rathbone Square, Oxford and Ealing. Digme is at the cutting edge of the global boutique group fitness industry and its new model will give ​franchisees access to best-in-breed concepts within three of the most popular types of group exercise globally – spinning, HIIT and yoga. The first-class facilities that exist in a Digme studio, market-leading technology and infrastructure, combined with the world class training setup for staff and instructors, deliver sustainable barriers to entry. ​As such, their presence acts as a deterrent to new entrants to help protect business. Geoff Bamber, Digme CEO said, “This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme. ​We are commited to offering unparalleled levels of support so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are JUly 2019



used to. “Not only can we offer somebody the chance to own a high yielding business, but our franchisees will attract new customers and join in our mission to change lives by bringing the joy of exercise to the world.”

southerly gym in Plymouth, to raise money and awareness for Mental Health UK.

For more information about becoming a ​franchisee visit:

PureGym National Relay smashes £250k target for Mental Health UK

The PureGym National Relay has brought together over 1,500 colleagues from across PureGym’s network of 235+ gyms to fundraise ahead of a 7-day, non-stop relay traveling from Aberdeen to Plymouth, with gyms across Northern Ireland, Scotland, Wales and England coming together. Kicking off today, it will see PureGym colleagues making their way across the country to raise awareness of the importance of physical exercise in managing mental health. Modes of transport include rollerblading, scootering and even kayaking. PureGym Ambassador, Sir Chris Hoy, will also be taking part in the relay, launching it in Aberdeen today, before joining the final stage of the relay from Exeter to Plymouth on 25th June.

PureGym colleagues, members and supporters across the UK have raised over £250k for Mental Health UK, as part of PureGym’s 7-day non-stop National Relay starting today 18 July 2019, London – Colleagues at PureGym, the UK’s leading gym operator, have come together today, for a week-long National Relay starting at PureGym’s most northerly gym in Aberdeen, and finishing a week later at its most 14

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As PureGym celebrates its tenth anniversary, colleagues across the UK have rallied together and organised fundraising activities ranging from 24-hour spinathons, bear crawls to hill walks and raffles. More people are affected by mental illness in the UK than by cancer or heart disease. People with severe mental illness die on average 20 years earlier than the general population, largely owing to preventable physical health conditions, including diabetes and heart disease. Humphrey Cobbold, PureGym CEO, said: “It has been great


to see colleagues come together and raise such a large sum of money for an important cause. The aim of this relay is to challenge and unite all PureGym colleagues in celebration of the business they have created, the work they do to make the UK heathier and to raise money and awareness for a great cause.� You can follow the PureGym National Relay’s progress on the live route tracker on https://relay.puregym. com/, as well as following #ShareTheWeight on social media. The website will feature updates throughout the week and includes a running total of funds raised for Mental Health UK. Further information is available on request.

INTERNATIONAL NEWS The Copenhagen Marathon: The Running Boom may be Reversing with new insights, revealed! Data from 2014-2019 Copenhagen Marathon results

reveal the overall finishing times have increased by 11.8%; age group 30-39 has the fastest finishing time, age group 40-49 is the most popular group; 60-69 is the fastest growing in participation at +64.8%; 0-19 showed the highest decrease in participation at -16.6%, the male runners make up 65% of all runners

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NEW YORK - June 19th, 2019 - The most comprehensive study of the Copenhagen Marathon, over the last six years, released today from Runnerclick reveals new insights about differences in runners in different age groups and gender. Analyzing more than 40,000+ running records over the last six years, for the Copenhagen Marathon, the data reveals surprising findings including the decrease in the younger generation, while the older generation increases in participation. The age group 60-69 has increased the most in age participation (64.8%) over the last six years, which also reveals that the age group 0-19 has had the highest decrease in participation. Another surprising finding was that the women runners have increased their participation by over 27% while the men have only increased by 7%. The total increase between genders is 11.6%.

FIGHT CITY GYM Marija was 17 years old when she started boxing for fun in Croatia. She soon excelled, so she left her family and friends to train and fight in France. Leaving behind everyone she knew was a big decision for her to make, but boxing helped her through all the tough times. From there she went to Amsterdam and then Thailand before settling in London, coaching and competing.

one hour. She returns to the gym in the evening for cardio and strength training. She does this six days a week, with just one day to rest. It's therefore not surprising that Marija lives by the mantra that only hard work pays off and nothing else. It's good to have talent but if you don't work hard, nothing else will happen. It takes dedication and focus. Fighting for fun and competition are very different practices. As a fitness exercise, boxing is amazing for losing weight and strengthening yourself both physically and mentally. If someone wants to compete, however, Marija is sure to highlight the sacrifice and hard work it takes to make sure that person is ready to really live that lifestyle. Professional boxing is not for everybody but for those who truly commit, the rewards are huge. Olympic huge.

Advent International Agrees to Acquire a Majority Stake in Transaction Services Group • Investment represents a compelling opportunity for Advent International to deepen its commitment to global technology She is currently trying to qualify for the Olympic Games following 13 years of fighting; so she knows how long it takes and how good you need to be to get there. Her personal routine would make anyone's eyes water. She gets up at 5am and goes to the gym to train her clients, who like to fight before work. She then spends three hours training herself, before going home, eating and sleeping for 16

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• Second recent transaction in the emerging Integrated Payments sector LONDON, June 27th, 2019 – Advent International (“Advent”), one of the largest and most experienced global private equity investors, today announced that it has signed a definitive agreement to acquire a majority stake in Transaction Services Group (“TSG”), a leading provider of business management software and integrated payments


solutions to the Health & Fitness and Childcare verticals in partnership with the company’s management team and its founder, Murray Bolton. TSG has deep domain expertise serving the “subscription economy.” Its unique offering of integrated payments, software and value-added services helps gyms, community clubs and childcare centres manage their members & customers, driving improved member retention and revenue performance, and reducing administrative burden and cost. Over the last three years, TSG has more than doubled its revenue, through both strong organic growth and several strategic acquisitions. Founded in 1994 in Auckland, New Zealand, the company now also operates across Australia and the UK, with emerging customer bases in Japan, Europe, and the US. “TSG represents a unique platform at the nexus of business management software and payments, which is well positioned for future growth. We are excited to support TSG to drive product innovation and further expand its geographical footprint”, said Jeffrey Paduch, Partner at Advent International. “This is an exciting time for TSG, which has seen phenomenal growth in recent years. Our partnership with Advent will allow us to build on this momentum as we invest further in our platform to deliver ever-greater value to our clients. Advent’s distinguished track record in the payments and software space and global presence will be invaluable for TSG as we enter into the next phase of international expansion.” said Steven Holmes, Group Chief Executive Officer at TSG.

portfolio companies. For more information, visit www. ABOUT TSG TSG is a leading global revenue management solutions company that provides business management software, integrated payments, and value-added services to clients around the globe. TSG offers highly differentiated, targeted solutions to a range of industries including health and fitness, childcare, education, insurance, healthcare, sports and entertainment. These solutions are organised around numerous platforms including Clubware, Links Modular Solutions, QK Technologies, Debitsuccess, Paysmart, DFC and Harlands Group, operating across Australasia, the United States, the United Kingdom, Europe and Asia. For more information, visit:

"Over the last three years, TSG has more than doubled its revenue, through both strong organic growth and several strategic acquisitions"

Advent has significant investment experience in the payments and software industries. In the past 10 years, Advent has invested $3.8 billion in nine platform companies in payments and $3.8 billion in six companies in software worldwide. In addition to TSG, investments in the payments sector include Prisma, Clearent/Fieldedge, Concardis, Nexi, Nets, Worldpay, Vantiv and Monext while investments in the software sector include CCC Information Services,, P2 Energy Solutions, Skillsoft, Unit4 and KMD. FT Partners, Goldman Sachs and UBS Investment Bank (M&A), EY (financial), Bain & Company, First Annapolis and Alix (commercial) and Weil, Gotshal & Manges (legal) advised Advent in connection with the transaction. William Blair (lead M&A), Harris Williams (co-advisor M&A), KPMG (financial), EY-Parthenon (commercial) and Skadden Arps, Slate, Meagher & Flom LLP (legal) advised the selling shareholders. Financial terms of the transaction were not disclosed. ABOUT ADVENT INTERNATIONAL Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. As of December 31, 2018, the firm had $36 billion (€31 billion) in assets under management, which does not include the $17.5 billion (€15.6 billion) raised for GPE IX. With 14 offices in 12 countries, Advent has established a globally integrated team of more than 195 investment professionals across North America, Europe, Latin America and Asia. After 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its

Membership/CRM & Marketing Access Control inc Biometrics Till, Credit Card & Stock Control Web & Mobile Activity & Class Bookings DD Management & Online Sign-ups Implementation, Training & Support

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Your name(s):

Marina de Oliveira

Gym name:

CrossFit Bermondsey


183 Southwark Park Road, SE16 3TX



07710 442 424


Number of members: 80

How did you become a gym owner?

How many gyms do you own/operate?

My passion and interest in fitness came from my mother who has

Only one at the moment.

been running gyms back home in Brazil since I was 3 years old. I graduated as an engineer in 2007 and came to the UK to complete my master’s in business in 2012. After that I was following a corporate career as a commercial analytics manager. The desire to have my own business and work in the fitness industry made me focus and work towards where I wanted to be. I actively started working on the

How long has your gym(s) been operating for? For five months now, since February.

apply my previous knowledge to the industry that I love. I know that

Aside from the gym, what other facilities do you offer your members e.g. cafe, classes, creche etc.?

there is a lot to be done and that’s exciting.

We are a CrossFit gym, so our focus is on classes. We offer main

business plan 2 years ago and I got the right opportunity to make it happen. I’m thankful for my previous experience and I’m happy I can


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How important are PT’s to your business? At the moment we are not focused on PT as our main focus is group classes however we do offer the option on a case to case basis.

How do you motivate/incentivise your staff members? As a new business I’m still learning myself how to motivate and incentive my coaches. I like to listen to what my coaches have to say, I’m always at the gym so I have the chance to catch up often with then. I get to see the different styles, the interaction with members so any feedback from either side is done on a weekly basis. We also share any relevant experiences with all coaches in our coaches group. I’m very personal and I know they know I truly care about them, and that’s important. They know they can be open to discuss any issues or concerns or share their opinion. I’m really happy with my team, they have different skills, personalities which complement each other.

Do you provide any financial assistance for your staff with regards to their training & development? Yes, at the moment I have set up a 5% annual bonus for training purpose.

What makes your gym unique? The environment, our values, the support we provide to our members, we are very personal. I know everyone’s name and I have the chance to chat with each of my members to understand their drive and motivations, we listen to their goals and their feedback. Our members don’t just come here for the workouts, they come here to have a good time, to release stress, to be in a positive and supportive environment. We have social events every month, workshops and team workouts. CrossFit program and we also offer some speciality classes such as Olympic Lifting, Endurance and Mobility. We do have a café area for the members to hang out before or after the classes.

How many staff do you employ? 6

What advice would you give to other gym owners just starting out? Make sure you know your numbers, set up goals and chase then. It is also important to truly know what your business values are and what you are trying to achieve as a business. Be open minded and ready to learn every single day, you will face lots of surprises and things not going as expected many times so be ready to deal with the unexpected.

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What are the biggest challenges facing your business today? Explaining what CrossFit is to people that have no idea about it.

What significant changes have you seen within the industry over the past 3 years? In my perspective it has been the focus on group classes, people are also looking for social interaction not just for the exercise itself. Another trend is the use of technology which is allowing people to exercise at home but be part of a class at the same time or follow an online program where you can interact with other people following the same program as you and have that social aspect of it.

How do you engage with your members? Face to face on a daily basis, classes are small and the advantage of being a studio is to get the chance to chat with each member. We send regular newsletters and updates. I also message and email members individually depending on their needs.

How do you retain your members? People are motivated differently so some of the members are retained because of the results they get, some of the members are retained because of our personal approach. My job is to identify their different needs and be aware of any signs of discontent.

How are you promoting your brand and marketing your gym?

At the moment we are working on a new website as our current website was a first version before we opened the doors, so we are working on reflecting on our site what we are as a business. We are also focusing on social media as it is an important channel for us. We also gain a lot of members organically through referrals from current members and coaches.

What is your biggest success story? I want to mention 2 as they are a success story for very different reasons. The first one is about weight loss and movement patterns, one of our members that has been with us for just 3 months manage to lose 11kg and more importantly has been moving significantly better, it is all about the consistency and the hard work he put in. The second one is about mental health, one of our members that went to a difficult phase of his life just before joining the gym has opened shared with us how our gym environment, staff and members helped him to gain more confidence and be stronger mentally. It is a very rewarding industry to work in, I’m really thankful to get to be part of stories like these on a daily basis.

Finally, if there was one thing you could change in the industry, what would it be? I would love to see less social media Narcissism, there are so many pictures daily of pointless booty and ab shots from people advertising as trainers / coaches, which really don’t create a positive image for the vast majority of people, and can make it a daunting experience to enter the gym.


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"Consumers demand variety, we have to keep driving innovation" Richard Baker, Wattbike CEO, gives The Big Interview How did you get into the fitness industry? II first dipped my toes into the fitness industry when I took on a part-time role as a fitness instructor whilst I was at college. It was the early nineties and some of the lessons I learnt then still resonate now. Most importantly, the significance of having and keeping integrity. It has always been an integral part of being a successful and thriving business, however, it is not always adhered to. After spending time in the Army between 1992-99, I then joined Technogym, covering a variety of roles before opening my own club in France in 2010. I joined Wattbike in 2012, working through a range of roles. Now as CEO, it’s a privilege to work with such a fantastic team to innovate and create the most advanced indoor cycling products and experiences.

Tell us more about Wattbikes mission and goals? We have indoor bikes that cover both home and commercial fitness sectors, and user groups from general health and fitness to elite sport. We offer our customers a virtuous cycle from their home, health club, hotel or work, providing a product offering suited to a particular function and area of the gym floor; a portfolio of bikes suited for every Wattbiker. We have a history of innovation; our mission is to continue leading the market with our advancements and technology. We continue to focus on the key market trends and develop products that can serve our core markets. As a business, and as a collective team, we don't take shortcuts. We are obsessed with performance. We strive to produce the most accurate and reliable bikes on Earth. That's what makes us Wattbike. JUly 2019



What sets Wattbike apart from its competitors? It comes down to the accuracy and reliability of our data, our design and our real-ride feel. Since breaking onto the indoor cycling scene 10 years ago, Wattbike have spent a decade at the forefront of innovation in this sector. No one else is developing products with the same pioneering designs and technology as we are. Wattbike have forced the industry to embrace new training methods and technologies for indoor cycling. There has been a shift to sport-specific training, fitness goals and accurately testing, tracking and measuring performance. This has enticed a whole new consumer into the gym and now there is a Wattbike product for every user and goal. The Wattbike is the indoor bike of choice for elite athletes, the health and fitness sector. Working with World Champions and Olympic Gold Medalists, we have always strived to create the best products, utilising the latest technology, the most advanced software and the strongest partnerships. Beyond the fitness industry, Wattbike fundamentally altered military testing by partnering with the British Army 22

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to design a bespoke performance test, the Alternative Aerobic Assessment (A3), to support and motivate soldiers in maintaining fitness levels and help them in their rehabilitation while recovering from injury. Whilst from the health sector, in partnership with Wattbike, Discovery Vitality developed a specific health assessment which was first delivered in January 2017. Tests were delivered across over 450 different venues in South Africa, and last year, approximately 100,000 fitness assessments had been completed on the Wattbikes.

What are your biggest challenges you face in your business? Our challenges come down to three main factors; speeding the companies growth on a global scale, how to successfully navigate the digital future and how best to use data so that the consumer can understand, and benefit from it. We are pushed to now provide more than just a product. We have to provide an experience, it is the experience that is essential to hold the consumers attention. This is closely linked to how the fitness and digital businesses interact; how we maximise social media, app content and delivery,


gamification and the continued investment into ‘fitnessentertainment’ will determine our opportunity for creativity and growth.

What’s next for Wattbike? We unveiled the next chapter in indoor cycling with two new commercial products we’re extremely proud of. These products have shaped the direction of performance indoor cycling and re-invented the entire indoor cycling genre. No one else is developing products with the same pioneering designs and technology as we are.

the high-definition display delivers the most advanced performance feedback for a fully connected user experience.

In your opinion, what is the current state of the UK's fitness industry? The 2019 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is healthier than it has ever been. But with this it has become competitive. We have seen the emergence of budget chains, with large scale, lots of consolidation at the premium end of the market

We have the all new, award winning Wattbike AtomX entering the market this Autumn. This is the pinnacle of indoor cycling and builds on the huge success of the Wattbike’s consumer product, the Wattbike Atom, the first smart bike in the world. The AtomX will be the first true 'smart bike' to enter the fitness industry, allowing our customers to offer the next level of cycling experience.

and despite the squeeze that this creates for the mid-tier

Also launching for the commercial market is the Wattbike Icon; an evolution of the Wattbike Pro/Trainer, the pioneer of performance indoor cycling. Created to elevate the user experience with the all new Performance Touchscreen,

experience. The good news is that consumers demand

clubs, we have everything in between. Add to this the boutique clubs and the disruptive at-home subscription revolution, the fitness space has become hugely competitive. But with this, has come the push for exciting innovations, creativity and solutions based on the member variety of choice and are determined to have multiple ways to work out and keep fit. This demand means none of us can stand still, we have to keep driving innovation.

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Your name:

Charlie Mountford


Level 2 Gym Instructor and Level 3 Personal Trainer # years as a qualified PT: 2 years and 4 months

Where you work (town/city):

Samien Fitness, Stoke-on-Trent

Your facebook:

Charlie Mountford Fitness Coach

Your Instagram:


How did you become a PT? I first wanted to be a Personal Trainer through the love of my own training and the feeling I got from being in the gym environment. I wanted to be in that environment every day and help others like me who were going through the same.

What was your experience of the training/qualification process? I was on an “apprenticeship” at a commercial gym but left to my own devices to qualify. The gym didn't really offer any help towards the qualification and I found you just learn how to pass the course, then once you're qualified you really learn how to Coach.

Do you (or do you intend to) specialise in a particular type of fitness? I specialise in Fat loss/Muscle building and I am a Transformation Coach/Specialist but I would like to further specialise in competition preparation coaching.

What’s it like working with gym owners? Amazing. I see the gym owner's where I Coach now as my


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mentors, they have been where I am now and I want to progress to be where they are now and potentially own my own gym.

What is your opinion of CPD? I think every coach out there should be investing into their own knowledge, experience and self development. You can never know everything.

You spend your working hours motivating others, how do you motivate yourself? People think it's easy because “we're in the gym anyway� but it can be a struggle. My love and enjoyment for the training and the always progressing and bettering myself keeps me going and even clients progressing and their motivation keeps me going to be a better coach.

What advice would you give to other PTs just starting out in the business? The more you know, the more you realise how little you actually know. You should always be learning/researching and investing in your own self development. Take time out

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for yourself and your own training because it can slip and you can lose motivation. See other coaches as mentors and as people who can help rather than competition, we're all in this for the same reason and that's to help others!

What are the biggest challenges facing your business today? Being honest I don't see any. I'm a good coach, I run a successful business and I'm willing to do everything possible to sustain that.

What significant changes have you seen within the industry over the past 3 years? More and more “influencers”, fast results, magic pills and shakes trying to make as much money possible out of people's vulnerability.

How do you engage with your clients (active and inactive)? All of my clients are on a weekly basis and I engage with them face to face during PT sessions or in the gym in general. Outside of the gym I am available at certain times for them to reach out or for me to offer any advice/guidance needed.

How do you promote your services? The main one for me personally is through referrals and word of mouth, I ensure I provide a quality service and offer a referral scheme to current clients. Others ways would be through social media on a daily basis, through my results my clients or I have achieved and through members seeing me coaching in the gym.

How often do you train yourself? At the minute 6 times a week and my current split is Push, Pull, Legs, Repeat.

If there was one thing you could radically change within the industry, what is it? The uneducated coaches or “influencers” in the industry for the wrong reasons, to make as much money as possible. Coaches who aren't willing to learn or change and are constantly ripping off clients.

Do you see yourself still working as a PT in 10 years time? 100% still in the industry somehow, either 1 to 1, online coaching, or a gym owner...

What is your biggest success story? I see as every client being a success story no matter how big or small the goal or achievement, including my own journey and story.


July 2019


Best Wearable Tech Devices: Top-Rated Wearable Tech Devices To Improve Your Health And Your Life Technology advances every day. While you think you have the latest and greatest today, it’ll sometimes be obsolete tech in a month. As the years go on, we see these advancements change our lives in sometimes subtle and sometimes dramatic ways. The world moves on, and the modern conveniences we once thought were only in science fiction are now commonplace. You can push a button on your watch and talk to people thousands of miles away as if they were right next to you; just as they did in Star Trek in 1966. Wearing tech devices have made our lives simpler, our health easier to control, and has improved our efficiency. We’ve compiled this list of the top 20 wearable tech devices, based on features, usability, functionality, and other buying considerations. Our top 20 wearable gadgets are listed below in alphabetical order for easy reference. The rating information provided for each product is based on Amazon reviews and is current at the time of this publication.

1. Apple Series 2 42mm Smart Watch Current Rating: 4.2 Apple may just be the first name you think of when you think of smart tech, and with good reason. While it wasn’t the first, it definitely did the best marketing and it’s very likely the brand you’ve seen the most. As such, it may just have the most support in the most basic way: you probably already know an Apple guru. The phone will connect to your iPhone and display notifications, allow you to make/take calls and Siri is already integrated. Key Features: • 1.5" display • Up to 18 hours of battery life • Direct fire speaker and microphone

2. Apple Watch Series 1 38mm Smartwatch Current Rating: 4.5 While you may find other watches that do all the things your Apple watch can do, you’ll likely not find a watch that works as well when paired with your iPhone. The iOS technologies talk to each other in a way you probably won’t get from other devices. So if you have an iPhone, an Apple watch may be your best bet. With the use of voice to text, you can respond to texts by simply speaking and the voice recognition is pretty spot on. Key Features: • 4 color options • Activity and heart rate tracking • 1.3" display

3. ASUS ZenWatch 3 Current Rating: 3.8 This watch will pair with your phone and can make your life so much easier. The battery in this smart watch can go from 0-60% charged in 15 minutes. That’s an undeniably huge convenience! The screen is the first ASUS has released with a round shape rather than the more traditional square design. This does mean a bit of the size is compromised, only 1.39 inches, but the higher resolution does attempt to mitigate that. Key Features: • Fast Charging Battery • Bluetooth and WiFi connections • Adroid wear compatible JUly 2019



4. ASUS ZenWatch 2 Rose Gold 37mm Smart Watch Current Rating: 4.1 This smart watch has style variety in its color options. Whether you’re changing the strap or choosing the case, you have the ability to make this watch exactly what you’d like. You can even choose between the 1.45" or the 1.63" screen. You sacrifice the built-in speaker with the smaller model, but the more compact size may mean you’ll wear it more often. It’s water resistant and has corning gorilla glass so you won’t need to worry about handling this watch with kid gloves. Key Features: • Fast charging battery • Bluetooth and WiFi connections • Built in Pedometer, activity tracker and progress reports

5. B A S U Original Sound Grenade, Emergency Personal Alarm Current Rating: 4.1 This little device packs a big alarm! If you ever need to travel through a dangerous part of town or if you just don’t feel right about your surroundings, this little guy could really come through for you. It comes attached to a carabiner; all you have to do is pull firmly and the alarm sounds. And no one will miss that sound! It sounds approximately the same volume as a fire alarm or a police siren and that personal SOS alarm might just be enough to scare off an attacker. You can wear it on your key chain or purse – even your belt loop. Key Features: • Lifetime warranty • Battery lasts up to 5 years • Lightweight; less than 1 ounce

6. Casio WSD-F10 Smart Outdoor Watch Current Rating: 3.4 This smart watch is built tough! It’s water resistant up to 165 feet and it’s made as a military standard-compliant tool. This means that it passes the tests created by the U.S. Department of Defense to endure dropping shocks, vibrations, and other obstacles in several different environments. Combined with its durability, it has all kinds of outdoor features that make it a must-have for your hiking adventures.


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Key Features: • Compass, altitude readings • Real time notifications on changes in weather, speed, distance and atmospheric pressure • Equipped with Androidwear

7. DBPOWER 4K Action Camera WIFI 12MP Waterproof Sport Camera Current Rating: 4.7 This wearable camera comes with all the mounting equipment you’ll need to secure it to your helmet or adventure equipment, like your bike or para sail. It even comes with a selfie stick, in case you prefer to have it more mobile. With a 170-degree radius, your shot is panoramic so you won’t miss a thing. It’s much more light weight than its GoPro counterpart and with its WiFi connection, you can even stream your video feed in real-time. Key Features: • 2 rechargeable batteries included • Waterproof • Wireless wristband remote

8. Elinka Wireless Music Bluetooth Sunglasses Headset Current Rating: 3.9 These Bluetooth sunglasses will pair with your phone or your MP3 player to allow you to listen to music while you’re busy living life. They’re water resistant so you could wear them on your next biking competition, for yard work, or to just float the river enjoying your music. And should your phone ring, you simply push a button on the top of the glasses and answer it. Key Features: • 3 alternative interchangeable night vision lenses • Steady and comfortable fitting ear buds • Battery life of 5-6 hours of call time and 100 hours in standby mode


9. Eoncore GPS/GSM/Wifi Tracker Watch for Kids Children Smart Watch Current Rating: 3.3 When your child gets older and they start venturing out, this watch may just provide the peace of mind you need. It does require you provide and insert your own SIM card and pay a monthly service fee, but several parents find the quick fix that prevents outrageous expenses is to purchase a prepaid SIM card and make sure their children only use the phone feature for emergencies. Key Features: • GPS tracking in real-time • SOS emergency alarm • 3 color choices

10. Fitbit Blaze Smart Fitness Watch Current Rating: 4.0 This fitness watch is rated the #1 best seller on Amazon among pedometers. This watch tracks several different workouts and constantly monitors your heart rate. It automatically tracks your activity and sleep without having to manually configure it each day. When paired with your phone, it allows you to get alerts from your favorite apps like Gmail or Facebook. Key Features: • FitStar enabled allowing you to get the most of your workout • Long battery life – up to 5 days • Gorilla glass to prevent cracking or scratching

11. Fitbit Charge HR Wireless Activity Wristband Current Rating: 3.6 This fitness watch may not do as much in the way of versatility but if you’re looking for a watch strictly for your workout, then you probably don’t need a watch giving you your Facebook updates anyway. This watch will tell you all you need for your workout and, when paired with your phone, will still tell you when you’re getting that important phone call. When you need the extra encouragement to meet a fitness goal, this is your match. Whether you’re training

for a marathon or you just want to make sure you get your 10,000 steps in each day, this watch can certainly help you get fit and stay fit! Key Features: • 3 color choices • Heart rate monitor • Bluetooth pairs with any computer or phone

12. Fitbit FB401SL Flex Wireless Activity and Sleep Tracker Wristband Current Rating: 3.7 One of the benefits of owning a FitBit is the community. Not only are you competing against yourself, besting your own time and reaching goals you didn’t know you could, but you’re also joining an online community of others to compete against as well. There are leader boards for different fitness levels that you can join and try to top. This watch tracks your fitness, but you have to go online or download the app to utilize the data. That’s because the watch doesn’t have any readout, so you will primarily use the tracking online with your phone, tablet, and computer. Key Features: • Battery life of up to 7 days • Water-resistant • Syncs with phone, tablet, or computers

13. Fitbit Surge Fitness Superwatch Current Rating: 3.3 This fitness watch is designed to keep you motivated and help you reach your fitness goals. It has a GPS to tell you how far you’ve traveled, count your steps, and plan routes for you. It connects via Bluetooth to play your music while you’re working out and will notify you if you’re getting a call or text. While you’re wearing it for up to 7 days between charging, you can set a wake timer to vibrate and soundlessly wake you. Key Features: • Water-resistant • Access to FitBit online community • 3 color options

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14. Fitness Tracker Watch, Waterproof Sport Wristband Pedometer, ZOGSST Current Rating: 5.0 Before we get into this watch’s features, take a moment to appreciate the 5.0 rating. And it’s not an inflated 5.0 where there are only a couple of reviews; 80 people have reviewed this watch and every single one of them rated it perfect. You’ll get the alerts you want, Facebook, SMS messages, and caller ID, plus you’ll get the best parts of other smart watches. Whether it’s the pedometer, calories burnt, heart rate analyzer, or just the sleep monitor, this watch has you covered – for less than $25! Key Features: • 2 color choices • Charges directly into a USB plug and battery lasts for up to 5 days • Activity and drinking reminders

15. Fitness Tracker Watch with Heart Rate Monitor, FELIS Current Rating: 4.1 This fitness watch may not have the fancy apps and large screen, but it has all you’ll need in a fitness watch and then some! This watch tracks your steps, keeps track of your heart rate, and still updates you with alerts you request, including Facebook and call reminders. And ringing in at under $35, this could be the inexpensive solution for your fitness tracking needs. Key Features: • 4 color options • 7-day battery life • Multi function; everything from find your phone to calorie counter to sleep monitor

16. Fossil Q Crewmaster Gen 2 Hybrid Silver Stainless Steel Smartwatch Current Rating: 3.8 If you’re opposed to a smartwatch on the grounds of change, this is a wonderful compromise. This hybrid watch looks just like any other analogue watch you’ve had, but it connects to your phone and tracks your movements like a smart watch. The most beautiful thing about this watch isn’t even the look, which is incredibly sophisticated; it’s the fact that 30

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unlike other smart watches, you will never have to charge this watch. And with the customizable link button, you can even use it to snap a photo or locate your phone. Key Features: • Water-resistant • Hybrid battery needs no recharge • Acts like a smartwatch, looks like an analog

17. Fossil Q Wander Stainless Steel Touchscreen Smartwatch Current Rating: 3.7 This is Fossil’s version of a true smart watch. Its touchscreen will allow you to easily navigate through its apps and it pairs with your iPhone or Android. It is worth mentioning, though, that it’s meant to be paired with an Android device; some features, such as the talk to text, won’t work on the iPhone. But with Android Wear on this watch, you’ll find very little you won’t be able to do. Key Features: • Water-resistant • Stays charged one day and recharges with a magnetic conductive charger • Choose from rose gold or silver

18. Gameband for Minecraft Current Rating: 3.5 This watch may have a rather niche market, but if you play the game Minecraft, this is near life-changing. Not only will it give you reminders and alerts regarding your game but it also will store everything in your Minecraft folder. You will never lose the world you’ve spent hours building. While this is wonderful news for those of you who are Minecraft players – approximately 1 million worldwide by the way – the good news is that this is a technology that will surely


expand to other games as well. The world of gaming is being advanced tremendously by this ingenious piece of wearable tech. Key Features: • Stores a backup of game so you never lose your personal world • Plug and play: the band connects to any computer and allows you to pick up right where you left off • Customized band allows you to get updates on the LED screen of the items you choose.

19. Garmin 010-01225-00 Vivofit Fitness Band Current Rating: 3.9 This fitness band is rated Amazon’s #1 best seller in running GPS units. This isn’t a smart watch, per se, but when tracking your steps and mileage on your workout or biking path, it uses GPS signal for a more accurate reading. The battery isn’t rechargeable, but it lasts approximately one year in constant use. This band may not have the bells and whistles of a Fitbit, but through Garmin Connect software, your Vivofit will sync with Fitbit’s website. So even though you don’t have a Fitbit, you’ll be able to utilize what is arguably the best part of Fitbit ownership: the community. Key Features: • 3 color choices • Battery lasts 1 year before needing replaced • Continuous on screen prevents the on/off struggle

20. Garmin Approach S4 GPS Golf Watch Current Rating: 4.0 If you’re a golf enthusiast, this watch is for you. Because it’s designed for outdoor use, the touch screen is readable in sunlight, immediately putting it ahead of several competitors. But it also has a “green view” button that allows you to view the true shape and size of over 30,000 pre-loaded golf courses. Key Features: • 3 color options • In GPS mode, the battery lasts up to 10 hours; in watch mode 6 weeks • Connects to your smartphone sending your watch notifications

"Wearing tech devices have made our health easier to control" JUly 2019


The Level 4 Certificate in Postural Assessment and Corrective Exercise is aimed at Personal Trainers, Strength & Conditioning Coaches, Pilates Instructors and Sports Massage Therapists. This qualification provides learners with the knowledge and skills to assess a client’s posture and movement capacity and identify any movement restrictions. Learners will also be able to plan and implement an effective corrective exercise strategy.

Level 4 Certificate in Postural Assessment and Corrective Exercise To find out more, visit our website or email 32

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Eh D eI T aO l tR hI A L f e a t u r e

NEW GROUP TRAINING CPD IS SMART INVESTMENT F O R GY M S How gym owners and personal trainers can increase their earning potential through CPD to group exercise experiences. The UK fitness industry is the healthiest it’s ever been, according to the 2019 State of the UK Fitness Industry Report. With more gyms, more members and the largest market value to date, the industry is reaching more of the population than ever. In fact, one in every seven people in the UK is now a member of a gym. The question now is, how do we keep these people engaged? In a recent white paper released by EMD UK, the national governing body of group exercise, they showcased the many social, mental and physical benefits that group exercise has to offer. The white paper, entitled Sweating Your Assets: The Value of Group Exercise, also highlights some valuable business insight on the activity, including: g Members that attend group exercise classes are 26% less likely to cancel their gym membership g Group exercise is more profitable per square metre than cardio or weights areas g Upskilling instructors has a direct impact on class occupancy and member retention With just that snapshot, it’s clear that group exercise is a smart business choice for any gym owner or personal trainer. Nearly five million people take part in group exercise every week, a growth of one million since 2016, and as this trend continues to grow, there is one thing you can do to ensure you’re at the forefront; upskill. July 2019



What’s the upskill opportunity? Equipped with Level 3 Diplomas, personal trainers already have a wealth of health and fitness knowledge. What their qualification has not versed them in is how to run exercise sessions for groups. The Level 3 Diploma in Personal Training is written for working 1-2-1 with clients in order to create bespoke training programmes for individual fitness goals. The syllabus does not set out how to programme group exercise sessions, as personal trainers generally work with one person at a time; the clue’s in the name. The recently launched Level 2 Group Training Qualification and revamped Level 2 Group Training to Music Qualification (formerly Exercise to Music) are the base qualification for those teaching group exercise classes. The qualifications are designed for programming exercise in group settings with key skills in how to use beats, phrasing and music, as well as a variety of training protocols. Of course, it would be counterproductive to send a personal trainer on a full Level 2 Qualification. EMD UK know this and have developed a 16-hour Group Training CPD option, designed to equip PTs with the skills and knowledge needed to run group exercise sessions; a very different environment to 1-2-1 training. Coaching a group environment involves communicating information to different people, reading the group dynamic and being able to react and respond to differing group needs, all key to creating a safe, effective and 34

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inclusive group exercise classes. The coaching model has been tried and tested by EMD UK, ensuring course attendees leave with the correct skills, knowledge and confidence to lead their own classes. The syllabus, which strips away the modules already covered by the course attendees’ previous qualifications (anatomy and physiology, etc), focuses on the core skills needed to #StandAtTheFront and instruct group exercise experiences. The training is worth 4 CIMSPA points and 2 REPs points. For a fraction of both the time and cost needed for a full qualification, this smart option makes it easier to invest in your workforce and increase your business earning potential at the same time. Investing in your workforce is an incredibly valuable business opportunity. Only 42% of personal trainer say they feel secure in their job, making the chances of them being tempted away by other work quite high. Although your staff may not stay with you forever, it’s likely they’ll stay with your business a lot longer when they feel valued. Giving them the tools to instruct an increasingly popular trend is a step in the right direction.

Why bother with group exercise? If you’ve got a gym full of happy members, going about the cardio machines and free-weights areas, it can be easy to think that nothing needs to change. But fitness is an everchanging landscape; HIIT and circuits are becoming a popular choice for bodybuilders and strongmen alike, and the rise in


CrossFit is making more people curious about the benefits of multi-fitness activities. Growing your offering doesn’t harm you or your members. As Dr Melvyn Hillsdon says “The more reasons people have for visiting clubs, the more likely they are to be a club promoter, especially if one of their main reasons for visiting involves group exercise.” Group exercise also gives you the opportunity to showcase your newly upskilled workforce. Some of your members may not have worked with your personal trainers before, whether through reluctance or other reasons. Research shows that the second biggest influencer on group exercise attendance is the instructor so having the cream of your crop presenting on the gym floor not only increases the chances of people attending your group sessions, it also opens up the possibility of them paying for your premium personal training sessions later on in their fitness journey. Instructors have the power to make or break a member’s activity experience, and a single ‘superstar’ group exercise instructor or personal trainer can pull in multiple loyal followers to your gym every week – substantially impacting on membership revenue and retention. Conversely, poor instructors can have the opposite effect – potentially damaging businesses and individuals. With a freshly upskilled batch of instructors, you can now look to build your brand personality by creating your own group exercise experiences. In recent years, operators and boutique gyms alike have opted to create their own branded group exercise programmes rather than use existing

brands. Virgin Active launched their Grid classes in 2015 and now have five class variants, including Grid Strong and Grid Games, an AMRAP style class. Grid classes are only 30 minutes long, focusing on exercises that are easily performed on the gym floor with readily available functional fitness equipment. Food for thought when considering your class branding.

A win-win for you and your workforce Training and upskilling are on the minds of many in the fitness workforce. Research suggests that over 80% of workforce are interested in further training but cost is the main barrier to undertaking such training. The new Group Training CPD training has been developed with cost in mind, taking away the worry of significant monetary investment for both workforce and employers. With increasing workforce loyalty, assisting in retention, attracting new members and building your brand being just some of key benefits, can you afford not to upskill your workforce? The EMD UK Group Training CPD launches in September 2019. Be first to benefit from this exciting new upskill option. To discuss the available opportunities, call EMD UK on 01403 266000 and quote WOMGT in your call. You can also email on or visit If you want to learn more about how group exercise is increasing the value of businesses, download your copy of Sweating Your Assets: The Value of Group Exercise from

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Why Switching Your Gym Software Doesn’t Have to Be Stressful! There are plenty of reasons you are looking to change your gym management software provider – it’s too complicated, there are too many hidden fees, they don’t have the features you need, their support team has you on hold for hours, etc. Many EZFacility clients who have switched from other gym software providers were running into the same issues yet, though they were fed up with the runaround, were still hesitant to make the switch because they thought it would disrupt their day-to-day business too much. It’s completely understandable that they, and you, are tentative about switching providers. Switching software can be a daunting undertaking – but it doesn’t have to be. Let’s address some common concerns we have heard from clients when considering making the switch to EZFacility.

The transition process is too difficult That’s what we’re here for! During the transition t, you’ll have a dedicated Customer Success Specialist performing one-onone training to guide you through utilising our software to its fullest. They will be there every step of the way to help set up your EZFacility account to your gym facility’s specific needs. Our training team has facilitated transitions from almost every other gym management software company out there, so they are experts when it comes to ensuring a painless transition. Once finished with training, our devoted customer success and support teams are readily available to help at any point. With accessible support, you’re not left high and dry trying to figure out functionality on your own (which we’re sure is one of the reasons you want to leave your current software provider).


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Learning a new gym management software will take too long There is always a learning curve when starting anything new – hey, we’re just being honest – but the EZFacility team is here to get you up and running quickly. Getting started quickly though doesn’t mean we sprint through set up. During implementation, our team works with you and your team to ensure everyone is comfortable and confident running your business with our software. Because we work together to get you up to speed, you won’t break stride with current gym operations. How do we do this you may ask? Completed in 4 recommended, 1-hour training sessions (some clients feel comfortable with less training sessions, and some with more) our training process is one that has been designed with a "Train-the-Trainer" approach in mind. The “Trainer-the-trainer” methodology will grant your gym the opportunity to have a "go-to" in house EZExpert to help current and future employees become comfortable using EZFacility. Don’t worry though, we are always available to field questions and walk you through any requests that may arise during and after the training process. Our support centre is also available 24/7 for you to access user guides, helpful product articles, and videos, along with the ability to submit a request for support.

Members will be double billed and/or not billed at all We know that maintaining consistent billing is vital to your gym’s livelihood. To safeguard against members being double billed during the transition, we recommend you choose a cut-off date for billing where all transactions will be switched over to EZFacility from your current (and soon-to-be former) software provider. On the very rare occasion payments are missed when


the transfer occurs, we have plans in place to bill members once you activate billing through EZFacility.

There will be additional fees to switch A good gym management software shouldn’t charge you to

Additionally, our customer support team is available Monday –

import or export your data – so we don’t! At EZFacility we believe

Friday during normal business hours to guarantee your billing

that your data is your data, end of! You can access it at any point,

(and gym) runs efficiently.

no questions asked. We are also rooting for your success which is why we don’t

Data will be lost in the migration Our Customer support team consists of import specialists,

charge additional fees for extra training or support (we like to shake up the norm).

there to navigate you step-by-step through the data migration process to guarantee an effortless transition. With EZFacility data migration templates ready for use, all you have to do is plug in member information from your current software provider. From there, our knowledgeable team will review the import file with you and will work together to make sure that the data migration into our software is a successful one. It really is as simple as that.

We Understand Change is Difficult. Let us put your worries to rest. Ditch the software that’s slowing down your growth and get started with one that was built with you in mind. Whether you go with EZFacility or not, we’re here to make you comfortable with whoever you choose. Contact us today to book a demo and learn more about EZFacility and see why switching your gym management

My members will have a hard time adjusting to a new interface

software provider doesn’t have to be stressful.

Just like you may have a slight learning curve, so might they. But

0203 3270480

to make it easier for members (and cut down questions to you)

we have member directed FAQs and support articles available, with more always being created.

Did you know?

Plus, our easy-to-use interface minimises service interruption for

72% of EZFacility clients have switched from another software

members and makes it easy for them to pick up.


• Membership Management & CRM • Member Self-Service Access • MemberMe+ - Branded Mobile App • Extensive Reporting • Front Desk Check-In • Billing & Payment Tracking • And so much more!

Cut back on clutter with an all-in-one software solution to manage your gym.

july 2019


Technology has changed consumers. Will your gym flounder or flourish? To be bylined to Anthony Franklin, Founder & CEO at booking platform, fibodo. In today’s digital-by-default society, consumers expect to complete many tasks online – from ordering a takeaway to booking a doctor’s appointment. The rise of apps, such as Uber and Amazon, have also created the expectation of “always-on” access to products or services. However, Sport England found that booking a holiday, taxi or concert ticket is easier than arranging an exercise class online. So even though consumers have long-since moved on and moved online, some gym owners and personal trainers lag behind in adopting the technology that enables them to make their lives easier and provides a superior service to their clients. Our recent research supports this. It found that many gym owners and personal trainers waste valuable time on archaic and time-consuming processes. For example, only a quarter of fitness professionals allowed their clients to connect with them online. This also expands to the promotion of fitness services. 58% of gym owners still rely on local newspaper advertising to grow their membership. Meanwhile, only a third of gym owners use social media advertising to promote their gyms. 38

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Whether gym owners realise it or not, these approaches are affecting their bottom line, the earning potential of their PTs, consumer satisfaction levels, and the UK’s health and wellbeing. So, what can gym owners or personal trainers do to better meet consumers’ needs? The fitness sector needs to bulk up its technology offering. And the results can transform consumer engagement and provide substantial benefits to PTs and their gym team.

Booking and admin processes Time is money, so tools that reduce hours spent on admin and increase revenue are a great way to maximise productivity, as well as provide a professional booking journey for their clients. We found that the average personal trainer spends 3.8 hours every week on admin processes – equating to over £8,000 in lost annual income. One likely reason for this is that 29% of PTs still use pen and paper to manage their bookings. But in order to be profitable, PTs must have the tools to work efficiently. That means reducing admin time and spending it doing what they love. Platforms like fibodo help in this respect, as the technology automates the client’s booking journey and completes admin in a streamlined and timely way. Promotion: building clients and membership The fitness industry has become increasingly competitive in recent years, as the quantity of low-cost gyms multiplies across the UK. The number of Energie Fitness gyms, for example, has grown considerably. Likewise, consumer appetite for personal trainers is growing. This is being driven by a multitude of factors, from higher awareness and interest in health and fitness to the expanding role of lifestyle medicine in the NHS. And there is still headroom for growth. The 2019 State of the UK Fitness Industry Report highlights that the penetration rate currently sits at just 15.6% - so marketing and promotion could help to considerably increase membership figures and boost business. But only if done right.

Our research found that 51% of personal trainers promote themselves on social media. This is perhaps because they are likely to already be communicating with clients via this platform and share stories of success, but surely this is also an opportunity to generate sales too. However, amongst gym owners, traditional methods of marketing are still the norm. Local paper advertising and leaflet drops are used by 58% and 55% of gym owners, respectively, with a quarter still relying on posters to advertise their facilities to prospective new customers. Given that gym membership is being driven by millennials – who are naturally more likely to engage with brands digitally – gym owners who embrace technology could significantly enhance growth potential. There exists a unique opportunity for a closer relationship between the PT and the gym owner on social media. Gym owners can amplify their presence on social media by empowering their personal trainers and turning them into ‘influencers’. Each PT can then engage their own audiences on social media and promote the gym to their followers. For example, a gym with 10 PTs sharing posts enable the gym to communicate with, on average, 22,810 more people. Gym owners should therefore pay close attention to that fact, start empowering their PTs and digitally engage consumers.

Fitness forward Undoubtedly, the fitness sector is falling behind other industries when it comes to benefitting from technology, and engaging consumers in the way they want to be engaged. This is hampering PTs, which has a knock-on effect for gym owners running profitable businesses. If gym owners can harness the power of technology, through platforms such as online booking and social media, there is a significant opportunity to grow. One that they should take full advantage of. JUly 2019



T h e I m p o r ta n c e o f power training for a prolonged and h e a lt h y l i f e A recent study by Professor Claudio Gil Araújo, director of research and education, Exercise Medicine Clinic - CLINIMEX, Rio de Janeiro, Brazil has reported that power training is more beneficial than strength training to maintain daily function in later life. Here, Kerstin Obenauer, Country Director at eGym UK, takes a look at the details of the study and explores how one gym owner is ensuring members, regardless of experience and ability, incorporates an element of effective power training into their work out on every single visit. Introduction The UK has an ageing population. According to predictions by the Office of National Statistics, by 2041, 20.4 million people in the UK will be aged 65 and over, representing just over a quarter (26 per cent) of the total population. In order that we maintain a quality of life through the ability to physically perform daily functions without pain or restriction, there is a growing need to understand the type of physical activity which makes the most significant contribution to our daily activity quota. The Chief Medical Officer advises 150 minutes of ‘moderate activity’ per week is enough to positively influence health and wellbeing. When broken down, this equates to just 30 minutes of dedicated activity 5 times per week. It could be argued that 40

JULY 2019 July


encouraging any form of regular, pre-meditated physical activity by somebody who is currently sedentary is a step in the right direction and I would agree. However, as experts in fitness, is it our responsibility to help people become not just ‘active’, but ‘effectively active’, ensuring they maximise the positive health impact of each and every session.

is performed during the same period.

With this in mind, I read the details of the study by Professor Claudio Gil Araújo with interest.

During follow-up over a 6.5 year period, 247 men (10%) and 75 women (6%) died. Median power values were 2.5 watts/ kg for men and 1.4 watts/kg for women. Participants with a maximal muscle power above the median for their gender had the best survival. In conclusion, Professor Claudio Gil Araújo recommended that doctors should consider measuring patients’ muscle power and prescribing more power training.

The study: Muscular power means a longer life "Rising from a chair in old age and kicking a ball depend more on muscle power than muscle strength, yet most weightbearing exercise focuses on the latter," says Professor Claudio Gil Araújo. "Our study shows, for the first time, that people with more muscle power tend to live longer." Power depends on the ability to generate force and velocity and to coordinate movement. In other words, it is the measure of the work performed per unit time (force times distance); more power is produced when the same amount of work is completed in a shorter period or when more work

The study, conducted between 2001 and 2016, involved 3,878 men and women aged 41-85 years. Each had two or three attempts at a maximal power upright row test. Results were recorded relative to bodyweight (i.e. power per kilo of body weight).

Drawing conclusions learly, more research is needed in this area but what the study highlights is that simply prescribing a mix of resistance and cardiovascular training is not adequate to promote maximal health benefits. As ‘experts’ in physical activity prescription, suppliers and gym owners need to July 2019



to select one of the two power-based eGym programmes and have recently introduced a 6-week Dynamic Ageing Course which incorporates power, balance and coordination training delivered via a 30-minute eGym circuit. Our facility is only small, occupying just 1,100 square feet, but the inclusion of an 8-piece eGym circuit means we can deliver highly advanced training techniques to achieve very specific outcomes. It’s hard to imagine how else we could deliver this effectively.”

Conclusion Science is constantly challenging the theories on which we base our training prescription. We need to be able to respond to this quickly and effectively. eGym has developed a highly advanced system which enables mass prescription of highly bespoke programmes based on the very latest scientific findings. This means gym owners can focus on other areas of their business, safe in the knowledge that gym floor trainers have the tools they need to administer effective programming in line with changing principles and community needs.

work hard to ensure we continue to prescribe and deliver training programmes which reflect the most recent scientific research findings, in order to promote prolonged life.

What role can eGym play? eGym simplifies the prescription of bespoke, effective and progressive programmes through the provision of programme options which deliver specific goal outcomes. Automating the optimal mix of resistance and the number of repetitions, plus the provision of visual guidance on speed of movement ensures every user achieves maximum results on every visit. Two of the programmes available in Classic - General Fitness and Athletic Training - incorporate an element of effective power training which, according to the study by Professor Claudio Gil Araújo, is ideal for the maintenance of daily functionality in older adults. We recommend a 30 minute eGym circuit, completed two to three times per week as part of a general physical activity plan, would achieve optimal results and help to ensure older adults are ‘effectively active’’.

A case study Inspire Fitness in Chippenham has a membership of 280. Around 90 per cent of the membership is female and 65 per cent is aged 50 and over. Ruth Green, owner, says: “The majority of our members are entering their senior years and prior to visiting us have never been to a gym before. Our focus is on helping them to maintain a physical ability to carry out daily tasks, whether that is lifting up the grandchildren, packing shopping into the car or simply climbing the stairs. “eGym plays an instrumental role in our service provision. It allows us to deliver highly bespoke programming to all of our members on every visit. We encourage most of our members 42

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This recent study shifts the emphasis from strength training to power training. For gym owners investing in eGym it is easy to translate this theory into practical application, benefiting individuals and communities with immediate effect and at no additional implementation or staff education costs. To find out how eGym could enhance your offer, email, or visit You can also keep up to date with our news on:  eGymuk  @eGymuk  eGymuk 1.Details relating to the study by Professor Claudio Gil Araújo were extracted from Science Daily - Ability to lift weights quickly can mean a longer life

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The fit-tech dilemma: what should you buy? Across the globe, fit-tech is booming, driven by gadget-hungry consumers who regard it as the answer to their fitness needs - helping them to do everything from goal setting to activity tracking and beyond. But when it comes to introducing fittech to your facility, it can be a huge leap of faith; hard to know what’s going to make a true impact on member experience, retention and that all important bottom line. In the UK, 85% of active people use technology to support their health and wellbeing, with over $23 billion invested in the European technology ecosystem in 2018, according to a recent report by ukactive. With figures like these, there’s no doubt that to delight your members and support their overall wellness, you need to either jump aboard the tech ship or be left bobbing along in the water, ultimately without a life jacket or buoy. But with so many people claiming that their device will solve all your fit-tech problems (and those of your members), how can you be sure that it actually will? When it comes to 3D body scanning – a rapidly developing area of fit-tech – it’s easy to see the effect it’s having on member motivation and retention, thanks to its visual nature. In just 35 seconds, the Styku 3D Body Scanner can recreate a person’s body in 3D – measuring circumferences across the body with a deviation error of less than 0.5%, while also precisely and consistently predicting three major components of body composition (lean mass, fat mass and bone mass) with medical grade accuracy, aligned with DEXA. What’s more, Styku can even predict the exact type and location of body fat and provides insight on how fitness and nutrition programmes are impacting overall health. “The information provided by Styku allows fitness professionals to deliver highly personalised and motivational experiences for their clients and members,” said Tracy Morrell, Sales Director for Styku Europe. “Styku has excellent precision and repeatability, meaning that, every time a person is scanned, you know you are seeing real and consistent change. There is no other device on the market that does this to the same level, 44

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which, from a members’ perspective, has an enormous impact on their overall experience and trust in your services. More outdated methods that measure skin folds or impedance to estimate body composition simply can’t offer this.” One facility which has seen their membership thrive through the integration of 3D body scanning is 3-1-5 Health Club in Lancaster. In 2016, it became the first health club in the UK to install Styku and has never looked back. Lee Jones, 3-1-5 Fitness Manager, said: “Today, members demand metrics that mean something; they want to be able to see their progression, so the challenge for 3-1-5 was to find the technology that could meet those expectations. We immediately saw Styku’s value in terms of having a significantly positive impact on member motivation, engagement and retention, as well as its ability to help us upsell other services.” Since implementing Styku, it has become an integral part of 3-1-5’s member journey pathway. When somebody new joins the club, they are given a one-hour consultation which includes a Styku 3D body scan. From this, 3-1-5’s expert trainers work out what type of programme and nutritional guidance best suits that individual, with a re-scan after 8-12 weeks to monitor progress and track results. Lee added: “The 3D scans lead brilliantly into consultations; they speed up the whole process of getting to know individuals, their body compositions, and health and fitness goals. From the data received, we can

immediately start to delve into specific, tailored plans which meet our clients’ needs.” For James Kennedy, Owner of Get Focused Body Transformation Studio in Southampton, and four-times UKBFF Bodybuilding Champion, 3D body scanning has changed the way his members think about fitness – helping them to form long-lasting exercise habits and make positive lifestyle changes. “When most people contact us, their goal is to change the way they look, but, once they’ve had their scan, it becomes apparent that fitness is impacting more than aesthetics; it’s about improving health and wellness,” explained James. “One of the features of Styku is the ability to show the client how reducing their waist circumference is going to help them to live longer. What I’ve found with some clients is that this insightful data has helped to keep them on track – striking a perfect balance between science and emotion.” The success of Styku has resulted in a “massive increase” in profit for Get Focused, with all of its clients paying a small additional fee to have their initial scans done. They’re also booking re-scans, creating additional income. “I would consider it a centrepiece for our gym because our clients are telling friends and family about it which is increasing footfall. This means there are more people buying personal training sessions and nutritional plans from us. So, as a feature in our gym, both directly and

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indirectly, Styku has done wonders for increasing our profit margin,” added James. As for the members who have experienced Styku, they cannot praise this technology enough, as shown by the comments of Darren Small, Client of Top Condition Personal Training, a Styku customer based in Kent: “When you see your body changing shape with each Styku 3D body scan, it’s uplifting, and it validates why I’d want a personal trainer who has access to this information.” Holly Davies, a client of Well Measured, which uses Styku in Gloucester, described how seeing her body in 3D for the first time was a motivational experience: “The first time I saw my body in 3D, it was a surprise, but seeing the progression makes you feel really positive about yourself and it’s like looking at a new person. What impressed me is that there are so many ways of viewing your body through Styku, from 3D images and cross-sectional images to graphs. It’s fantastic and every gym should have one.” While the challenge of identifying which of the latest fit-tech devices will, no doubt, be an ongoing battle, one thing’s for sure… you can’t go wrong with 3D body scanning – which has the ability to elevate your facility to the next level by improving member experience, retention and revenue opportunities. To start your journey with 3D body scanning, visit: or contact Tracy Morrell via tracy. or +44(0)20 7272 0770.


Nothing is more visually and emotionally powerful than a Styku 3D body scan to ACTUALLY see how your body is changing over time. Great for member engagement, motivation and retention!



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To find out more and book your meeting with the team, please visit


Make the right hiring decisions Daniel Nyiri, founder of 4U Fitness talks about the correct hiring process, and how crucial it is, especially in the services industry.

“While in a big company one bad hire is an issue, In a start-up it can spell the difference between success and failure!” – Unknown I have mentioned before that you need to have the right people with the right attitude in order to motivate clients and keep them coming back and to create a five-star experience in your gym. I always encourage gym owners to hire based on attitude and not on paper qualifications. I personally never ask my trainers to show me their certifications during the interview process. What kind of people do you want to work with? First, you have to identify what qualities you are looking for in your employees. Meaning, all employees from personal trainers to managers, even receptionists, think of every single person in your gym. You need to have specifics when you think about this, not out of an outdated job description booklet. You should create a one-page document for every position which lists job title, mission, and expectations for the next three, six and 12 months. For example, you could include the following: generating $5,000 revenue monthly within three months of employment or have 20 active clients by the end of two months. You can also list activities such as you will be required to make X amount of phone calls per day and to book three trials and seven sessions per week. Just be specific! And really ask yourself: can this person take my JULY 2019 47


business to seven figures? Make sure that you also list job competencies and that your candidates align with them – this includes things like work ethic, willingness to learn, an upbeat personality, the ability to motivate others and so on. It is better to hire for a cultural and competency fit than for specific skills as long as they are capable of learning and you have to tools to teach them. In my case, when I hire someone it takes about three months to train them; in this time, they learn exactly what, why, when and how we do what we do. It is important that they are open-minded because we teach them the truth about the fitness and health industry and sometimes the truth is tough to swallow. We show them why we are different and how we are going to revolutionize the fitness industry. We show them how to think differently and their job is to show and teach the same to our clients as well. Training is a very important part of our culture. We even give our employee their own certifications and ID cards. Once they pass all of our exams, they receive a diploma and an ID card which they use to log into our systems, so every session is documented and every motion of the workout can be analyzed in our cloud-based system. If someone doesn’t fit in with your culture, it simply won’t work – even worse, a bad hire can damage your culture and hurt your business. So how do you get you’re A-team? How do you attract and keep the most amazing trainers for your business? I will share some of our top tips and secrets here – just keep an open mind, because we do things a little differently – and you might even think some of these ideas are a little crazy. But they work! 48

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Find at least 20 candidates per job opening Statistics show that you need at least 20 candidates to find one good hire. When I mean 20 I really mean about 200. At least in our case. So this is our math. We get about 200 inquiries from trainers each month we give them tons of homework and to dos starting out with the job opening! I will share a few items with you in this article! So that 200 goes down to about 20 and out of that 20 we spend some time interviewing them and making sure they follow each step of the way, Sadly, many gym owners hire the first person who walks in their gym solely based on if they look the part. That is a recipe for disaster. For instance, sometimes you grow too fast and you need to find a trainer as soon as possible, or one of your trainers leaves and you are stressed out about finding a new one so you hire the first candidate that seems good enough. Please do not do this. I did it one time and had a horrible experience; our business ended up losing thousands of dollars because clients left and, on top of that, we lost thousands of potential dollars because these people started to talk about our trainer and what was happening. It took us about six months to recover from that bad hire. I can only blame myself since I was the one who hired the person. When I did not have a hiring process and didn’t know who I was really looking for, my trainer retention was horrible. They would only stay about three to six months and I had to fire them or they fired themselves. Once I created our process and figured out what I need to secure our company’s future and who I need to fill up each one of these roles, everything changed. Now we don’t hire for a job anymore. We hire for a career, a calling! Yes, we are saving the dolphins at 4U Fitness and you should, too. Our trainers are part of our family and they are not here just to collect a paycheck. They are contributing to our future and,


most importantly, they believe in our business and they know where we heading and have no reason to leave. Most of our trainers been with us for years now and we just keep adding new ones as we grow while retaining the best in the business. You have to have a documented hiring process and be willing to look at lots of applicants. I have learned from Google because they have used some very creative ways to find new talent. In 2004 they placed a billboard by a busy highway next to Yahoo’s headquarters. They put a mathematical riddle on the billboard – it didn’t include any mention of Google, its logo or any type of branding. No one knew who did it, until someone cracked the riddle. It generated a huge amount of media requests and posts as well as increased interest in this competitor to Yahoo. The billboard read “{first 10-digit prime found in consecutive digits e}.com” The answer would to a website with another equation to solve, with no sign of branding or any trace of Google. If someone solved this equation it would lead to a page on Google Lab which read: “One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we are looking for are the best engineers in the world. And here you are. “ Now THAT is creative hiring. Not to mention it will only attract the people they were actually looking for – not just smart and skilled in math/engineering but the ones who willing to do the extra work and to figure out things on their own. Like Google, we don’t want someone who will just sit there and look at you if something breaks or the music system in your studio isn’t working. We want someone who will take charge and figure it out. What do we do to stand out? We used social media to post funny and goofy pictures of our trainers with a title like:

Are you an entrepreneur stuck in a personal trainer’s body? Would you rather work for David or Goliath? We also have pictures of our trainers in lab coats and glasses standing around Miss Olympia, who is in the middle wearing our workout equipment with a caption of “4U Fitness where science meets fitness.” We aren’t afraid to have fun. At fitness expos and conferences, we give out black envelopes to personal trainers that we really like. These envelopes have nothing on them; they are just very heavy thick and feel expensive in your hand. When they open it, they see a specific time and place to meet for an interview. When they show up, they see that there are other trainers there as well but we like to keep it to only about three to five personal trainers; in this way, we let them know that they are the elite of the elite. We were like a trendy coffee shop or bar like a speakeasy where you have to know the answer to get in. If you can find a place nearby that requires you to know the password to get in, that ads extra credit to this process. Once they arrive for the interview we ask as many questions needed to find out as much as possible and give out very minimal information to keep them interested. Being very secretive in an FBI style meeting is a cool experience. After this process, we leave and we don’t have to do anything since the good candidate will definitely follow up with you. Luckily, we also receive many job inquiries monthly. We even have personal trainers who fill out our free trial form to get an inside view on our studio; this often leads to them following up by asking for a job. I have a collection of resumes on my desk as well since we receive several each week; we aren’t hiring now, but I do save these for future hiring sprees. Once you have the right hiring system in place, you should attract at least 20 candidates per job post. You will have to narrow them down to the final three, which should be easy if you have the right system. Once you reach to the final three candidates, then it is time to get down to the details!

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Health and Wellness - What is your fuel for the mind, body and soul ? Taz Dunstan from XL Personal Training gives an insight into the emotional marathons she has experienced, in the hope to offer others what they need, to keep moving forwards Good health is so much more than just eating well and exercising. Thank goodness people have come to realise there are several factors that are involved in achieving optimal health. There has been a clear shift in the fitness industry to encompass a more diverse state of “wellness”. This has opened up a wider range of allied health professionals with PTs now alliancing with naturopaths, wellness instructors, yogis, and life coaches in addition to the dietitians and physiotherapists. How much are these resources actively improving the quality of our lives and if your answer is “not a lot”, ask yourself why? Life is busy, with family commitments, relationships, deadlines, work and so on, stress levels are constantly on the rise resulting in most people enduring substantial physical, emotional and psychological demands. Managing those stresses to maintain good health is essential. What are some “life savers” you resort to for optimal health? Coping strategies such as drugs or alcohol are counterproductive so *spoiler alert* wine will NOT feature in the life hacks below. Acknowledge that stress is not necessarily a bad thing, that’s what drives most people into action. It is when we become overwhelmed by the stress that it is damaging. I listened to a talk from a well-known Psychologist, Dr Paul Wood, author of “How to escape your prison” who was presenting on his studies: “What’s your prison” in essence, the walls people put up that confine them and the importance of having de stressors to “put the bottle down” [an analogy to let go of the stress or demands you are holding onto]. He spoke of 50

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resilience and the need to embrace change in order to adapt. A lot of these principals are practised daily in a physical capacity usually in the gym- loading up the bar, however seldom do people actively attempt this level of discomfort in an emotional or mental capacity. Embrace each challenge as an opportunity to grow. A natural reaction for most people in an uncomfortable position is to fight against it. There is an art to learning to observe a situation and respond, not react to it. When you can calm yourself emotionally you can respond rationally and therein lies the power of self-control. You may not be able to control the “what” but you are always in control of whether you react or respond to the situation or environment you are in. During Pauls talk, he mentioned his time in a New Zealand prison stating if he’d known then what he knows now he would have said to himself: “well this is a great opportunity for self-development” because that is what every challenge in life presents. As an experienced “resilience builder” myself I could relate to a lot of the topics raised about owning your choices, breaking free of expectation and embracing change by adapting to it. The key survival skills for self-care and survival are above all:


Exercise kindness: It costs nothing to be nice and it can mean so much to so many, this is as true for those you deal with as it is for yourself. Kindness and compassion are not a weakness- they are a strength often accompanying trust and integrity. Your best will always be enough and the messages you tell yourself (feeding your mind) are as important to your health as the food you put in your body. If


positive affirmations aren’t your thing, find some empowering quotes- song lyrics, catchphrasessomething that makes you smile or gives you hope. Self-belief is a life saver. If this is not a strong point for you, make this a must for personal development.


Laugh often. A sense of humour truly is a superpower in a world full of irony and satire. If nothing else, laugh at the moment because as Buddha says “nothing is permanent” and no pain, sadness, joy, hunger or situation can last foreverenjoy each moment for what it is- even if that is only appreciating it in the review mirror.


Know your Chi- have things that you can do that you know to calm your mind and allow you to rest and recharge. This could be, lighting candles, going for a walk, meditation, sleeping, colouring, hiking, training, Netflix binging, whatever it is- keep it in moderation and be conscious that when you participate in this you are actively making time for your mental health. If this chill interferes with your routine, it needs to be modified.


Tick your boxes- Make sure every day you aim to: Eat well, be well (good food that fuels your bodyknow whether you are eating to: thrive, survive, deprive or dive. Food should not substitute an emotion or be used as a form of self-harm, a tool of procrastination. Whatever your relationship with food currently, like any relationship- you can build on this. Be conscious of your behaviour and sculpt it to suit you and your lifestyle. Drink water, water is the most undervalued resource in the western world. Appreciate it for the life force it is and be grateful for what it provides , the most effective detox on the planet. Move. The ability to move is a gift, embrace it, even if it is simply 2 minutes in the morning to stretch and bend. We are designed to move, the more you do the more you can do. Use this time to be aware of what you are capable of and set goals to continue

to challenge yourself. Nothing grows in a comfort zone, this helps embrace uncomfortable situations, stitches and cramps included. Sleep is essential for growth and recovery. If you are burning the candle at both ends stop and remember this: “sleep deprivation is a form of torture” While there may not be enough hours in the day and with deadlines looming sleep evades you. . . make a conscious effort to make time to sleep- or master the art of power naps to allow your body and mind the nurture it requires, while not over indulging. Be as strict as your alarm as you are with your appointments. Be grateful you own your happiness and no matter how tired, stressed, angry, upset, disheartened or distressed you may be. . . life can always get worse! It can also get better. Your mindset plays a BIG part in how you feel so make an effort to gear yourself in a positive mindset, this will give you the strength to build resilience and prepare you for most of what life will throw your way. Celebrate the wins, no matter how small and they will continue to roll in.


BE FIERCE IN YOUR PURSUIT OF HAPPINESS! Know your worth, your rights and your values and do not accept anyone who threatens them. Your health and happiness are your wealth and they should be respected and protected by you and anyone you deal with. Keep the top 5 in mind, if you are the average of the 5 people you spend the most time with- choose wisely. The same can be said about the TV shows you watch, the movies you stream, the music you listen to, the books you read, the social media sites you visit.

Be aware that as much as the food you eat impacts your body, the information you absorb through your environment and the people in it, impacts your mind and body. Make time to build solid relationships with people you trust and respect, who trust and respect you. When life challenges you, challenge yourself to rise above and be resilient. #strongereve July 2019



Fitness with a Punch Matt Nuttall talks about the benefits of boxing for fitness Matt Nuttall holds a BSc Hons in Applied Sports Science from the University of Salford, is a Certified Strength and Conditioning Coach and an ABA England Boxing Coach. He has over 22 years experience in a gym setting and has worked as a Personal Trainer and Coach for over 14 years. Matt’s personal background in sport comes from kickboxing, he currently holds a 3rd degree Black Belt and has represented Team England in the WKA World Championships and won various titles and awards. Currently he is a finalist in the Fitpro Awards of 2019 under the category ‘Best Male Personal Trainer’. Matt has worked with numerous athletes and celebrities including Tony Jeffies (Olympic boxer), Frank Grillo (Hollywood actor), and various other professional sports men/women, and also appeared on the ITV tonight show ‘eat yourself healthy’ alongside Helen Skelton (countryfile, blue peter). Approach people in a gym setting in this day and age and ask them if they have ever tried boxing training and chances are they have had a go in some shape or form. Whether it’s hitting a punch bag, hitting the mitts with a partner, or as part of a class, boxing seems to be more popular than ever. Approach people in a gym setting in this day and age and ask them if they have ever tried boxing training and chances are they have had a go in some shape or form. Whether it’s hitting a punch bag, hitting the mitts with a partner, or as part of a class, boxing seems to be more popular than ever. Go back 20 years, ask the same question and I guarantee you get a very different answer. Gone are the days when if you wanted to partake in some form of boxing training you would have to venture into a dark alleyway and make your way up the Yorkshire stone stairway to the top of some dusty old mill to be greeted by a smell that you can only associate with a boxing gym. Personally, I love that smell, I love the anticipation of what lurks at the top of that stairway and wouldn’t change it for the world. Nowadays you can walk into most mainstream gyms and health clubs and you will almost certainly find some form 52

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of boxing related training equipment. A punch bag, focus mitts, boxing gloves or even a boxing ring are some of the equipment at your disposal. Having worked in this industry for over 15 years I have noticed the demand from paying gym members for this type of equipment to be available to them, increase massively. With the rising popularity of boxing fitness classes and the demand for this type of workout, I wanted to delve a little deeper and find out just what it is that keeps them coming back for more. I feel I should set the tone here and let you know a little about the people I put this question to and what they do for a living just to put into perspective how broad the spectrum of participants is. I have spoken to lawyers, barristers, judges, CEO’s of large companies, cleaners, chef’s, business owners, farmers, office workers and people from all walks of life and here is what they had to tell me. g Pad work is fun. g Constantly striving to improve technique. g Increases self-confidence. g Gives an appreciation of their boxing heroes. g Some female clients have said they love that it is not expected of them. g Great stress reliever. g Having to think at the same time as working up a sweat. g Hand eye coordination. g Exhausting cardiovascular workout. g Makes you feel strong and powerful. g Very rewarding when you get combinations correct. g Great fat burning workout. g Total body workout with big emphasis on the core. g After a bad day you feel a lot better. After a good day you feel amazing. g Picturing the face of somebody they would like to do this to for real helps them to not do this for real.

psychologically rounded individual. Finding a class that ticks all the boxes can be difficult, but with the ever-increasing popularity of boxing for fitness classes, a quick search on social media will put you in the right direction. A boxing session consisting of a dynamic warm up, and a good few rounds on the pads can typically burn in excess of 500Kcals in a 30 minute session. It’s no wonder why people are turning boxing to get their body and mind into peak physical condition!! Putting together combinations that flow nicely takes time, effort and most importantly, concentration. This reason alone is why some of my clients who have highly stressful jobs tell me just how much they look forward to their boxing session, as it is for them a way to completely detach from everything and every thought that is buzzing around in their head. I have often heard people liken boxing to a form of meditation, even more so when you factor in proper breathing technique. When people first start out with boxing I've found they tend to hold their breath until they have finished their series of punches. This tends to 1. Give them less power in the punches, and 2. Cause them to get out of breath very quickly. As you gain experience and with proper coaching, you can begin to master breathing technique, just as you do in meditation and yoga classes etc. One of the benefits of proper breathing technique whilst throwing punches is the strengthening of the core muscles. The transverse abdominis muscle is one of the deeper core muscles which is involuntary, meaning it will contract on its own when it needs to, usually when an external force is applied, such as bracing yourself during a fall or when hitting the pad during boxing, it does this to protect the spine. So repeatedly hitting the bag or pads trains this muscle to become stronger.

Boxing is for everyone not just for professional athletes or people who want to fight, there is no reason why an individual should not train like the athletes they look up to though. Their choice of career just doesn’t have to be the same, it's fair to say that only a small percentage of the population enjoys being punched repeatedly in the face. I remember reading some facts about how small the number of the population is who takes a punch to the face and continues to move forward, the vast majority of people in the world would not, they would turn the other way and never want that to happen again!

The rotational aspect of throwing punches is great for working the oblique muscles and is extremely functional as far as cross over into everyday life is concerned. Punches, when thrown correctly, are not just from the arms, its a whole body movement, and to get the most power from a punch, there must first be a preloading of the leg musculature (taking advantage of the stretch shortening cycle) and a transfer up the posterior chain through the core muscles, and out to the arms (a little bit like a whipping action), eventually landing on the bag or pad. Getting this correct is something of a feeling out process, it’s often referred to as ‘sitting down’ on your punches. When this is done correctly, I’ve often found clients gaining instant feedback, and see their faces light up as if they’ve just discovered the power within themselves. It is this feedback, repeated over and over again, just like repetitions when lifting weights to gain muscle, which keeps people coming back for more.

This does not mean though, that the general public can’t train like a boxer, can’t strive to get better like a boxer, can’t have the same mindset as a boxer, same work ethic, same determination, drive, focus etc. It just doesn’t lead to a title, a belt, but it does lead to, a great physique and a more

There is no end to boxing training, no one will ever be perfect, no two sessions will ever feel the same, one day you think you have it all sewn up and you were in the zone, another you’ll feel like a beginner all over again, this is why people fall in love with boxing as you can always improve on something.

As you can see from the comments as well as boxing being a great workout, there is a common theme surrounding the psychological aspect of the training. The people who were asked tell me how this has a direct impact on other areas of their life, such as their marriage, their work life, their mobility and their energy levels.

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10 of the Healthiest Fruits for Your Body Forget fancy superfoods—these nutritious powerhouses are essential staples for any healthy diet.

Peaches and nectarines: Packed with potassium Everyone knows that bananas boast high amounts of potassium, but two small peaches or nectarines have more of the essential mineral than one medium banana, boosting nerve and muscle health and making them one of the healthiest fruits. The skins, in particular, are rich in antioxidants and insoluble fiber. And for those watching their weight, peaches are a healthy way to add sweetness to any diet. Bake, broil, or poach them to create pies, cobblers, and other desserts. This is how much fruit you should be eating every day.

Pineapple: Powerful anti-inflammatory Grilled, frozen, dried, or fresh, this sweet and tangy tropical fruit is jam-packed with bromelain, an anti-inflammatory enzyme that has been shown to reduce the risk of heart attacks and strokes, as well as increase fertility. Try 54

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these other inflammation-fighting foods.

Grapes: Heart healthy As one of the world’s oldest and most abundant healthiest fruits, grapes have been proven to ward off heart disease and high cholesterol, thanks to high levels of the antioxidants quercetin and resveratrol. Each little bulb is also a great source of potassium and iron, which prevent muscle cramps and anemia. Stick with the purple or red kind, as they contain the highest concentration of healthy compounds.

Kiwi: Loaded with vitamins Beneath its fuzzy skin is a sweet fruit loaded with vitamins C and E, both strong antioxidants that protect against cancer and promote eye health. Kiwis are also low in calories and high in fiber, making them ideal for weight loss. Because they can last up to four weeks when stored in the refrigerator, they are a great snack to keep all year round.


Mangoes: Immunity boosters Mangoes are becoming increasingly popular among nutritionists due to their exceptionally high levels of betacarotene, which the body converts into vitamin A to promote bone growth and a healthy immune system. Even more, these exotic treats are packed with more than 50 percent of your daily vitamin C—that’s more than oranges provide. After you get your daily dose of the healthiest fruits for your body, try some of these exotic fruits.

Apples: Brain- and heart-healthy One medium apple is low on calories (only 80!) but heavy on quertecin, a powerful antioxidant that protects brain cell degeneration, which can lead to Alzheimer’s disease. Adults who eat apples are less likely to develop high blood pressure, according to one study. Apples can also lower cholesterol and prevent colon cancer, as well as promote healthy teeth and weight loss. Don’t forget to eat the skin, too—it’s especially rich in disease-fighting compounds like flavonoids, which reduce the risk of heart disease.

Pomegranates: More antioxidants than red wine or green tea PPomegranate juice has two to three times the antioxidant capacity of red wine or green tea, and is also a great source of potassium, which sustains energy and controls high blood pressure. Research shows that drinking ¼ cup of pomegranate juice daily could improve cardiovascular health, lower cholesterol, and help with erectile dysfunction. However, talk to your doctor before you drink regular amounts of pomegranate juice, as it can sometimes negatively interact with prescription drugs. Top salads with pomegranate seeds for a vitamin-packed meal. Look at this infographic to see what fruits

are in season every month of the year.

Grapefruit: Vitamin C powerhouse Although oranges are a great source of vitamin C, grapefruits pack a bigger punch. Just half of a grapefruit contains nearly 50 percent of your daily vitamin C, as well as high levels of fiber, potassium, and vitamin A. Studies have suggested that grapefruit can alleviate the symptoms of arthritis and repair damaged or oily skin and hair. It’s little wonder that this delicious fruit is no longer just a breakfast staple.

Bananas: Healthy on-the-go snack A banana is the perfect on-the-go snack, already wrapped and full of potassium and fiber to promote long-lasting energy and keep you alert all day long. And since it contains no fat or salt, bananas are a much healthier snack option than a granola bar or bag of pretzels. Want to make your bananas last longer? Here’s a trick: Store them in the refrigerator after they’re ripe. Although the peel may turn brown, the fruit underneath will stay delicious for three to five extra days. Don’t know what to do with your overripe bananas?

Blueberries: Anti-aging powerhouses Long considered one of the beloved “superfoods,” these sweet treats are tiny but mighty, loaded with antioxidants and vitamin C to help fight disease, as well as anthocyanin, a pigment shown to boost brainpower. One study found that people who ate the greatest amount of this fruit were less likely to develop age-related macular degeneration, the leading cause of blindness in older adults. Next, read about these healthy foods that are even more nutritious than you thought. JUly 2019 55


UTILISE HOW TECHNOLOGY IS REVOLUTIONISING FITNESS TO SUPPORT S TA F F A N D I M P R O V E MEMBER EXPERIENCE Matt Gleed, Senior Master Trainer and Education Specialist Technology is revolutionising the fitness industry. Through wearable technology, app content, virtual home workouts, accurate performance tracking and interactive options, members now expect an immersive, digital experience from their fitness journey. One that supports their goals, retains their interest and keeps them motivated whilst delivering a data-rich, smarter and more convenient workout. Driving this convergence of fitness and technology is a generation raised on connectivity; smartphones, gaming and social media. The fitness industry has had to respond to this generation’s perception and expectations. Here are some great examples from our sector of companies leading fit-tech innovation‌.

Interactive, digital fitness

FunXtion, experts in interactive, digital fitness are making an exciting entrance in the UK fitness industry, with a partnership with Anytime Fitness already having been announced. FunXtion deliver a unique, innovative digital delivery of exercise content across numerous screens programmed to run concurrently. Integrating music and lighting, the FunXtion Experience Multi-Screen Solution helps operators and boutiques create an immersive experience. This is a great example of how technology can support, not replace the role of a coach or personal trainer, allowing them to give more time to the member or members in a group class. At Elevate and FIBO this year, they also revealed the 56

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FunXtion BoxConnect which provides flexibility to deliver content in a way that most suits the environment. In small spaces, the box itself can deliver content, whilst in larger spaces, and independent, cinematic screen can be connected to create a more engaging experience.

Online Coaching for PT’s FunXtion are also about to introduce their new Online Coaching Tool, an advanced platform with high quality content to help personal trainers work more efficiently and effectively, increasing their contact time with clients. Content can be tailored and adapted to members, helping them reach their goals and receive coaching that fits in with their busy lifestyles. Putting the member first, and encouraging them to build a habit loop of consistent exercise, Matrix introduced Connected Solutions to provide an open platform that is much more than a collection of hardware, software and connectivity options. It is designed to combat member struggles and help a club or studio teams. The platform includes a Workout Tracking app, for members to capture data from all their fitness apps in one place, create personalised goals, set challenges and applaud others though activity-based social feeds. The Trainer Portal provides staff with the ability to engage every member and virtually connect with them, create signature programmes and assign individual or group workouts. Whilst the asset management option of the platform monitors equipment usage patterns to maximise product life, making it easy for the team to identify the optimum, most cost-effective product mix for the space.

Virtual Workouts Gamification To distract, and engage users, Matrix developed their Virtual Active workouts to transport exercisers to exotic locations all over the world. The forward motion, high-definition footage speeds up or slows down to match the user’s pace, and resistance or incline varies to match the terrain.

and customised fitness programmes or use their industry standard templates so that staff can motivate, educate and support members. Classes can even be customised, with licensed music available wherever you are. All class schedules, workout content and exercise libraries can be accessed by staff and clients on the gym floor, using the technology to make exercise flexible and convenient.

Keeping track Improvements in the ability to capture data in real time and feed it back to the exerciser are also contributing to a more engaged fitness experience. This real-time feedback makes every workout more meaningful. This knowledge can then be used practically in the pursuit of fitness goals or to create challenges and competitions in-club or amongst friends via social sharing. Several providers are available but my favourite is My Zone, it’s accuracy and accessibility are great. They have watches, a phone app and display capability so individuals or studios can use the data. The biggest benefit I find is the engagement and clear display, offering a range of ways to see the workouts that clients, or I, which can then be used to engage and challenge friends.

Conclusion: Some may say that social media and technology is creating an anti-social generation, but its use with fitness is fostering a community among members. Especially within group exercise, the social aspect is already there, its ensuring clubs and studios are maximising the opportunity to build this community through the technology they have at their fingertips. The idea of entertainment has been around a long time, newer to the scene is ‘fitness-entertainment’. Suppliers sell fitness equipment, but they need to make sure it is then successful for the operator. Products need to entertain the user, not just distract them from the exercise. Technology is rapidly shaping the fitness industry, so suppliers and operators both need to stay ahead of the game.

On the same cardiovascular machines, Matrix have their Sprint8 workouts integrated, this HIIT training, built from science-based programming, encourages users to achieve better results in less time. In each Sprint8 interval, users get a ‘sweat score’ which they can then try to beat, with the visual image of a bar rushing towards the target, this is a great way to focus their effort with visuals.

Flexible and convenient exercise Fisikal, experts in digital business solutions, provide integrated software to increase profits and reduce operational costs whilst maximising engagement. Their technology can integrate smarter ways to manage business, share content and even sell more product. With a long list of beneficial functionalities to any business, Fisikal software can help streamline business processes to save costs by managing education and content in real-time, in one place, taking the business paperless. In regards to fitness programming, you can upload branded JUly 2019



Ask The Expert Do you have a question that you would like to see answered in this feature in a future issue? Email

HOW TO EFFECTIVELY MANAGE TYPE 1 DIABETES DURING EXERCISE By Martin Hamer, Health and Fitness Tutor at The Training Room

There’s far more to being a Personal Trainer than just the physical side of the role. Each client has different needs, goals and challenges of their own, meaning programme design can be a complex process, which goes far beyond simply adding exercises to a list. With over 4.7 million people in the UK living with diabetes (around 8% with Type 1), according to Diabetes UK, the topic of how to train the body with Type 1 diabetes is certainly an important one, with much ground to cover.

WHAT IS DIABETES? Diabetes is a metabolic disease that is related to raised blood glucose levels. This condition is often caused by the body not being able to produce enough insulin and, therefore, becoming inadequate at storing glucose within the liver and skeletal tissue.

WHAT’S THE COMPLICATION? IInsulin is considered the feature hormone of diabetes. It is an anabolic hormone, which has a number of roles including 58

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facilitating the transport of glucose, regulating the storage of fat and regulating muscle mass. An individual who has Type 1 diabetes has great difficulty achieving this due to the pancreas and, in particular, the beta cells, failing to produce enough insulin. In time, if left untreated, this can cause hyperglycaemia, which can have devastating effects on the individual, from nausea and vomiting to serious abdominal pain and coma in extreme cases. But do not fear, it’s not all doom and gloom. People who suffer from Type 1 diabetes can lead a perfectly normal life if they respect and manage the condition.

EXERCISE AND DIABETES Unfortunately, many people with Type 1 and Type 2  diabetes fail to exercise and stay fit, which can happen for several reasons: lack of knowledge, fatigue and low self-confidence are just some of these. The key focus in the management of diabetes is to avoid hyperglycaemia (high blood sugar) and hypoglycaemia (low blood sugar). Through exercise and continuous muscular contractions, we can support and help the uptake of glucose into a muscle cell and, therefore, avoid hyperglycaemia. Different types of exercise and muscular contractions have a differing effect on glucose levels. Research has identified that aerobic exercise can reduce blood glucose levels for up to 72 hours after exercise, while anaerobic exercise has been shown to increase blood glucose levels due to the process called

gluconeogenesis. As such, a Type 1 diabetic will have to monitor and manage glucose levels after they exercise in order to avoid high blood sugar levels. Low-level physical activities will burn energy but have minimal impact on blood glucose levels, whereas moderate levels of activity, such as brisk walking, will have a greater potential to lower blood glucose levels. Interestingly, consistent resistance training has been shown to effectively manage blood sugar levels and also improve body composition. As you can see, exercising with Type 1 diabetes can be complicated but, by being mindful of these considerations, there’s no reason why diabetes can’t be successfully managed. When training with Type 1 diabetes, or coaching a member or client with the condition, it’s important to:  Ensure you have hypo and hyperglycaemia treatment strategies in place - this can be done with their practitioner  Be aware that anaerobic and high-intensity activity can affect blood sugar levels  Make appropriate changes to insulin medication pre and post exercise

FINAL THOUGHTS The topic of Type 1 diabetes is a complex one. It’s still an area that requires much more research, but one thing for sure is that exercise (and diet) can have major benefits on individuals living with diabetes. JUly 2019 59


10 of the best luxury gyms in London Whether you are into boxing or barre, these are the top spots for working out in London. The London gym scene has been completely revolutionised over the past few years with new luxury boutique spaces opening all the time. From luxurious changing facilities to top trainers, interesting class variations and delicious postworkout fuel, it has never been so easy to get fit in the capital.

on the dance floor, not to mention the gorgeous, bright changing rooms, with Cowshed products in the pink-tiled showers, and a smoothie bar (made-to-order with KIN Protein) to help you recover. Find out more at Another_Space.London

Third Space

Here, we round up 10 of our favourite luxury gyms in London.

Another Space

Another Space – which opened in 2016 – has two studios, one in Covent Garden and another in Bank. The boutique gym has amassed a stellar line-up of top trainers who will put you through your paces in three disciplines – yoga, indoor cycling, and HIIT. All the studios are beautifully designed and working out becomes as enjoyable as an hour 60

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From the same team as Another Space is one of London's best-known luxury health clubs, Third Space, which has outposts across the capital, including in Soho and Canary Wharf. Unlike many of the popular boutique gyms around today, Third Space actually has facilities for individual and personal training (including swimming pools, climbing walls and even a sprint and sledge track) as well as an extensive timetable for classes, so you have the opportunity to do both. Whether you are into weight training, yoga, barre or cardio, there are plenty of extremely challenging classes to choose from – but, be warned, they are not for the faint hearted. Find out more at ThirdSpace.London



galleries than gyms, the spaces boast cafes, retail spaces and, of course, a host of carefully selected classes. Choose from traditional HIIT or yoga, or try something more unique, such as primal movement. Find out more at

Ned's Club Gym

1Rebel's mission statement was to transform the fitness scene, and they've done just that. The luxury boutique gyms (of which there are now six, including a brand-new Reshape studio set to open in Angel next month) feature modern, spacious changing rooms, stocked with high-end beauty products so that you can leave the gym looking just as rejuvenated as you feel. There's a shake bar for a postworkout pick-me-up as well as a dedicated retail space so you can dress the part too, and on Fridays there's Prosecco for anyone who wants it after class. Facilities aside, the classes are incredibly inspiring and some of the toughest in London. They have Ride (spinning), Rumble (boxing) and a treadmill-based class called Reshape, which will push you to your absolute limit for 45 minutes. Find out more at


Those lucky enough to be part of private members' club The Ned (or to be staying at the hotel) have got state-of-the-art training facilities available to keep them in great shape. As well as offering personal training programmes and nutritional support from some of London's leading experts, the gym has a range of classes in the three separate studios, House Ride (spinning), House HIIT (high intensity interval training and boxing) and House Bend (yoga and Pilates). The space has also just recently fitted three world-class functional training rigs by BeaverFit into it, with features such as monkey bars, landmine attachments, climbing ropes, pull-up areas and punch bags. Used by the British Military, you can be sure that your workout will be taken to the next level. Find out more at


Blok opened its first fitness space in a converted Victorian tram depot in Clapton, and since followed it up with a Shoreditch location, where the team behind it aimed to bring fitness and design together. Looking more like trendy art JULY 2019



If it's a feel-good fitness space you're looking for, then you won't do better than Frame, the popular London chain that is best known for its positive take on working out. From fun dance classes to relaxing Reformer Pilates, the gym is all about having fun while you get fit, with their mantra: "Working out should never feel like a chore." While they aim for smiles on your faces, this doesn't mean the workouts are easy – prepare for squats galore in their cult Ass & Abs class or get ready to feel the burn in Boxfitzz.

Specialising in an honest and caring approach to fitness, the gym offers five different types of workout, all designed to get you in shape and feeling great about yourself. These include; Ride, Dynamic Pilates, Yoga, Strength and Conditioning and Barre. Find out more at


Find out more at


Previously a spin-only studio, Psycle recently expanded to include strength, yoga and barre classes too – and now has spaces in Clapham, Shoreditch, Canary Wharf and near Soho. The ethos is all about energy and movement – transforming your body and mind through intensive and energetic classes. The facilities are certainly some of the best you'll find in London – expect spacious changing rooms and various beauty products, as well as delicious food on offer to help rejuvenate you after your workout.

F45 is the fastest-growing fitness network in the world, with 1,750 franchises in 45 countries across the globe – and there is a reason that it ontinues to expand, it works. The concept – which began in Australia in 2012 – is to offer 45-minute high-intensity circuit group training that pushes people to their limit. Every day of the week a different class will be offered, which runs throughout the day and users are encouraged to try a few of these each week. Although the changing facilities are not as luxurious as many of London's best boutique gyms, the level of training is second to none – and the body-transformation results speak for themselves. Find out more at

Studio Lagree

Find out more at


Having been set up a decade ago, Heartcore is one of the founding members of London's luxury fitness scene. 62

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Another worldwide success story on the luxurious fitness scene is Studio Lagree, a unique training concept which incorporates endurance, core, cardio, balance, strength and flexibility into every move as you work on the Megaformer machine. A little like Reformer Pilates, but significantly more challenging, the workout is responsible for some of Hollywood's hottest bodies. Lagree currently has studios near the City, as well as in Canary Wharf and White City, so if you're up to the challenge, book a class in now. Find out more at


"I don’t think anything va l u a b l e comes fast" – Gary Vee At PT Academy we couldn’t agree more Adam Kiani, Founder and CEO of Personal Trainer Academy In almost a decade of PT Academy operating, if it’s one thing we’ve learnt – it’s exactly that. It takes time for trainers to build businesses. Most new trainers are not going to walk into 20 clients per week, yet training providers and gym operators still sell that dream. Most trainers are not going to earn £40,000 in their first year either.

So what needs to happen ? There needs to be a lot more clarity and transparency from training providers and clubs to new graduates and potential new recruits, in particular that it will take time to build a solid business. If you are after a quick buck, glory and rise to the top this may not be the industry for you. For a long time the oneness has been on training providers to teach the skills trainers need in clubs and an expectation that when a trainer graduates they are ready to go. However, every gym and studio operator have different models. Some are very hands on with their trainers and 63

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some are still operating a “bums on seats approach”. I had the privilege of visiting Roar Fitness a few weeks ago. Based in Shoreditch, the gym was packed mid-morning and every trainer was with a client and the gym ensures that all of their trainers are integrated correctly. One of their methods is via education – they teach their tried and tested methods and courses that will suit the needs of their members. I’ve said this in several articles before that the trainers journey actually begins once they’re in their clubs and that ongoing education is a must. We believe operators and gym owners should insist that their trainers learn regularly and provide that education for them. The education should also be specific to the club and operators needs and not of necessarily the trainers choice. Those operators that chose to adopt the quick fix bums on seats approach often fall negligent to the ongoing education and will sit back and be content with the trainers choice of continuous professional development without giving it thought and liaising with the trainer of what the club actually needs. Just treat it as another tick box exercise and as long as it suffices their REPs, Cimpsa or Fitness Register membership – no questions asked. It also means that operators save money this way as the trainers will have paid for the CPD themselves. Its thus imperative that the clubs take ownership of this for the trainers and provide that education platform. Educating their trainers on what will better and benefit their members. Keeping trainers better educated ensures a better service and delivery for your members which will in turn keep your members for longer and your trainers, trainers for longer. I met trainers in Roar fitness that had been there from when the gym first opened and when I train in my local gym in Birmingham city centre run by a large operator, the faces change every month. It’s a vicious cycle and those gym chains that have the bums on seats approach will see this same cycle, repeated over and over again: g New Trainer Start, g New Trainer Neglected, g New Trainer Leave, g New Trainer Start,

g New Trainer Neglected, g New Trainer Leave, g Repeat, g Repeat, g Repeat. We refuse to adopt a bums on seats approach. For us, our trainers are our everything. We hold their hand and teach them properly before they start and do not want them to endure neglect in what is their dream career. In order to satisfy operators demands some well known training providers have adopted a bums on seats delivery model. Perhaps the most disturbing, yet comical is the “Online personal trainer course”. Become a PT online with no face to face practical teaching – I mean really ? No face to face teaching on personal training course, have a guess how long those trainers are going to last. When we were asked by a large operator to do that – we said No. How can you expect the quality of trainers to be there by giving them a course where they have little or no face to face interaction. A course that once qualified will expect them to interact 1 to 1 and they’ve come from a journey that has been void of exactly that. Even our basic standard entry level qualification has face to face delivery. Once a learner has qualified and passed their level 2 and level 2, we will still be part of their journey. Our ongoing CPD package which they purchase when they enrol with us isn’t designed to be completed in a day. Venue to venue, we spread the CPDs over a 6 month period as we want the learners to learn and then go and deliver and thus become experts at what they do. Our Ofqual regulated GP referral qualification can’t be started until 6 months after they have completed their level 3 PT qualification and have experience within a Gym (This has been our policy for 3 years now). New trainers need a ton of support between their start date and the first 6 months they are in their new clubs and this support must be given by gym operators otherwise the cycle will continue. If you are a gym operator and want help with a solid tried and tested recruitment strategy feel free to get in touch. We are always willing to work with and help those that want the best trainer and will support them once they’re in your clubs.

Adam Kiani Founder and CEO, PT Academy. The leading and largest fitness education company in the UK. 0844 544 2484 | | |


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Appointments A round-up of industry movers and shakers

FUNXTION APPOINTS INDUSTRY EXPERTS FOR UK EXPANSION As part of the brands focus on growth in the UK, FunXtion has appointed Jo Rich, formerly Director of Key Accounts at Matrix Fitness. Matt Gleed will be supporting FunXtion as Master Trainer and professional educator. Jo Rich, who will take on the role of Head of UK Sales, joins the interactive digital fitness company at an exciting time in the company’s development. Now operating in 23 global territories including Netherlands, Germany, France, and Israel the brand has identified the UK as a key growth opportunity. Rich brings with her a wealth of industry experience gathered over the last 30 years working in various roles, including general and regional manager, for national brands Fitness First, LivingWell and Sona. In 2008, Rich had a change of direction and joined Cybex International as National Accounts Manager, which led on to her becoming European Accounts Manager. In 2011, Rich joined Matrix Fitness as Commercial Key Accounts Manager and in 2012 was promoted to Director of Key Accounts, a position she held until recently. Matt Gleed, will support Funxtion in the UK market as Master Trainer, will deliver on-boarding training courses as the brand expands. As an established fitness professional with over 19 years’ experience working directly with leading fitness brands, public and private operators, elite sports teams and educational institutes. As a guest speaker, media contributor and renowned educator for the industry, Gleed brings valuable connections and insights to the team.

He has knowledge of working from both a commercial and consumer perspective and therefore has a valuable understanding of the needs of the operator from both sides. Rich comments: “Advancements in digital technology and global access to high speed broadband creates huge opportunities to deliver new and exciting solutions which improve efficiencies and enhance the member experience. Over the next few years, in order to remain relevant in today’s high speed environment where fingertip access to data is expected, all operators will need to implement a digital solution. I believe FunXtion is offering the most exciting solution on the market and I can’t wait to start showcasing its talent to operators across the UK.” Gleed adds: “I absolutely love this industry and am passionate about providing sites with leading education and training so that they can maximise FunXtions products and technology innovations to best support their gyms and the customer journey. Supporting FunXtion is particularly exciting because I believe the future success of our industry will be technology driven and genuinely believe in the value of the solution that FunXtion offer. Rich and Gleed will be based in the UK and will report directly to the company’s Director of International Sales, Raimo Treffers based in Holland, the company’s country of origin. Raimo says: “We are delighted to welcome Jo and Matt into our team. Having a presence on the ground in the UK will really help us to engage the market. Our aim is to establish FunXtion as leading digital solution and I am confident that Jo and Matt have the perfect skill sets to help us achieve this.” To find out more visit

MINDBODY APPOINTS NEW EUROPEAN MANAGING DIRECTOR MINDBODY, the leading technology platform for the wellness industry, has appointed Phil Coxon as Managing Director of MINDBODY Europe.

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Phil’s role will see him take the lead on managing all aspects of the company’s growth across the UK and within Europe, delivering best-in-class product support to help MINDBODY customers reach their potential. Prior to joining MINDBODY, Phil was Chief Revenue Officer at MotorK, a software company for the automotive sector, helping them scale across Europe. Prior to this, Phil worked at Criteo, a global leader in commerce marketing, looking after global sales strategy as the company grew its revenue from $50M to $2.3B. MINDBODY’s previous European Managing Director, Kevin Teague, has now taken on the position of Head of Strategic Accounts, relocating to the company’s head office in California. In his new role, Kevin will take the lead on securing and growing large-scale customers, to drive revenue across the company. Commenting on his new appointment, Phil said: “I’ve worked in the software industry across various roles, but I have never felt as connected to a company like I do MINDBODY. I’m excited to be joining at such an exciting time in the company’s growth and look forward to expanding MINDBODY’s strategy across Europe. I believe in purpose-driven business, which is why the values and ethos as a company really resonated with me and I’m humbled to be joining a company that truly cares about its staff and customers, and its mission to make people’s lives happier and healthier”. To find out more about MINDBODY, visit

POWER PLATE REVEALS NEW UK SALES AND MARKETING TEAM Power Plate UK introduces its new UK sales organisation, supporting business development and growth within the industry LONDON – June17th, 2019 – Power Plate, the world leader in whole body vibration technology, has revealed a new


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Left to right top row: Karolina Valesova, Vesselina Zlatareva, Kate Wilkinson, Iain Murray, Michael Hippolyte Left to right bottom row: Matthew Cottle, Davide Ferreira, Steve Powell

sales and marketing structure to help position and support growth across the health and fitness industry. Heading up the UK Sales function at Power Plate is Iain Murray, bringing with him 15 years of senior health club management experience across brands such as Fitness First, David Lloyd and Virgin Active. Iain says “My role is to primarily work with customers to map out where Power Plate fits with each brand and the customer journey. Positioning the product helps to highlight how Power Plate ties into a facility’s overall story and experience proposition. The new team enables both staff and member training within clubs, designed to create the skills, knowledge and confidence required to utilise Power Plate.” Davide Ferreira has worked in the Health and Fitness Industry for over a decade, having had the privilege of working for brands such as Sweat! Union, Virgin Active, Nuffield Health, Marriott Leisure Clubs, GLL, and Leisure Connections. Davide’s role as Key Accounts Manager at Power Plate UK will help to support health clubs by introducing both education and engagement tools to boost member retention, referrals and sales. Michael Hippolyte joins the Power Plate UK team as National Commercial Manager, with over 11 years experience in the industry. Michael’s role will support the needs of local authority gyms and trusts as well as independent facilities and boutique clubs. His background as a PT for Virgin Active and body transformation coach for Channel 4 documentary "Britain's Fattest People” has provided Michael with rich insights into different customer types, enabling him to work with clubs and build fitness solutions to meet the needs of each and every member. “I am excited to showcase my passion for Power Plate and introduce one of the most beneficial training tools to the fitness environment. I also look forward to promoting the commercial opportunities that Power Plate products present for Small Group Training within both health clubs and boutiques.” says Michael.



anywhere, any time. To date, more than three million classes have been booked on the ClassPass platform in the UK. This year, ClassPass is dedicated to deepening its relationships within the UK fitness industry, as well as growing into the wellness sector. In the last 12 months, ClassPass has seen significant growth in the UK with new cities launching including Edinburgh, Manchester, Brighton and Bristol - and the UK based head-office team growing from two in May 2018, to a team of over 40 in its new London Bridge base. Over half of these staff are dedicated to the UK with the rest of the team focusing on the ClassPass roll out across Europe this summer. Top of Will's list is to widen the scope of the successful ClassPass Empowerment Programme, which leverages ClassPass’ rich data and industry expertise to support studios seeking to expand their operations and promote the growth of the studio fitness sector. Will Brereton, UK General Manager at ClassPass comments: “So far, the ClassPass Empowerment Programme has been hugely beneficial in assisting world class UK brands like Core Collective and Boom Cycle expand and grow. I am looking forward to building on this success by helping more homegrown brands succeed, particularly those born outside London, whether this is through using our data insights to help refine their offering or enabling them to grow into new location or markets, both in the UK and internationally. All of this is part of ClassPass’ mission to grow our community in a sustainable way and help people find the activities that make their true selves come alive.”

UK based team expands from two to over forty in just 12 months London: Will Brereton has been appointed as the UK General Manager of leading health and fitness subscription, ClassPass. As General Manager of ClassPass UK, Will takes responsibility for continuing the rapid growth in ClassPass's biggest international market. London recently became the third biggest city for ClassPass globally, which ClassPass attributes to the growth of the studio fitness and wellness sector in the UK. Will comes to ClassPass from Deliveroo where he was Global Head of the Commercial Legal team. A lawyer by training, Will has been involved in the fitness industry for over 20 years - both as a fitness instructor and in senior roles at home fitness giant Beachbody and New Zealand based group exercise company, Les Mills. Since its launch in 2013, ClassPass has rapidly grown internationally with the UK being the first market to launch outside of the US in 2015. ClassPass gives people the flexibility of working out in a variety of bespoke studios

ClassPass UK is currently operating in London, Bristol, Brighton, Manchester and Edinburgh and plans to expand into more UK cities this year. May 2019 saw the launch of the Netherlands, Berlin, Munich and Paris with other locations across the UK and Europe slated for the remainder of 2019.

"I am looking forward to building on this success by helping more homegrown brands succeed"

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bringing gyms into a successful digital future Find out how call +44(0)207 701 4267, email or visit

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