THE BIG INTERVIEW
ROB LANDER, CEO OF FISIKAL, DISCUSSES DIGITALISATION OF THE FITNESS INDUSTRY How did you get into the fitness industry? I started working in the fitness industry when I trained as a Personal Trainer whilst studying for my A Levels. I love fitness and training and initially thought that gaining my PT qualification would set me up with some great, flexible part-time work, and a bit of additional income, whilst I was studying for an Architecture degree at University. Ironically, I was loving working as a PT so much that I didnâ€™t end up going to University, instead I just continued with my personal training
Tell us more about the Fisikal mission and goal? At Fisikal, we create technology solutions that deliver a connected, wrap-around online service that helps studios, PTs and operators work more efficiently and effectively whilst also enhancing the experience for end users. Nowadays, PTâ€™s studios and operators need to be thinking digital-first. Our online solutions enable even the most unsavvy technophobe to introduce a complete digital business management solution within a couple of hours and without the need for any physical intervention from a third party. Our aim is to be a collaborative partner to other companies in the industry. Fisikal clients become part of something bigger, a supportive digital ecosystem in which everyone benefits JANUARY 2020
The UK's No.1 Digital Magazine for Gym Owners & Fitness Professionals.