their appearance and start caring about their own self-care, mental and physical health.
What’s it like working with gym owners? Coming from a corporate world I prefer my professional relationships to be kept within a professional box; based on mutual respect and written contracts, especially with people whom my business has some form of dependency. Because of this practice. I’ve never had issues with gym owners.
What is your opinion of CPD? The more you know, the more you know how much you don’t know! Continuing Professional Development is absolutely key in keeping your knowledge ever-expanding. I’ve had SO many clients who have come to me with ailments and issues that I haven’t dealt with before and I’ve had to really do my research. I’m currently studying towards becoming a specialist in Fitness Nutrition, once that is completed, I’m planning on scheduling myself in for as many workshops as possible. (Phil Learney is at the top of my list).
You spend your working hours motivating others, how do you motivate yourself? I actually have a coach who I’ve been working with since January this year. I’m not someone who can balance every spinning plate seamlessly and sometimes I need a bit of help. My coach Sammy Simmons helps me adjust my macros and training plan to suit my ever-changing schedule. We are taking a break at the moment until I get my business back up on its feet as I have recently moved gyms. It’s great having a coach that is as concerned with overall health as I am with my clients.
What advice would you give to other PTs just starting out in the business? Aim to inspire Learn from as many people as you can Focus on helping people and the quality of your service rather than quantity/money No two clients will ever be the same so make sure you treat people as the individual they are …and drop the ego!
What are the biggest challenges facing your business today? I have just started at a new gym, DW Fitness First in Ipswich, I am so excited and it’s such a motivating environment but everyone knows it’s always hard to get yourself noticed when there’s already an established and successful team in place. In my last gym the challenges where just time constraints; I’ve always worked hours in exchange for zero rent and when you’re a busy PT, balancing clients around an everchanging rota can be a challenge!
How do you engage with your clients (active and inactive)? I like to find common ground with my clients, usually, that helps to build trust and when clients trust you, they really start to work hard and reach their goals. I won’t lie, I don’t click with everyone and it can be really hard to train someone that you just don’t see eye to eye with, but it’s made me look at my communication skills and learn from my mistakes. Inactive clients, I like to keep friendly and keep them focused on their mental health and staying active when they’re ready they always come back.
How do you promote your services? I do A LOT of social media marketing. I’m all over Facebook and Instagram, social media has given me a wide reach
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