Page 1

BRAND GUIDELINES


CONTENT


1. 2. 3. 4. 5. 6. 7. 8.

OUR COSTUMERS LOGO USE OF COLOR USE OF TYPOGRAPHY MERCHANDISE STATIONARY WEB PAGE TONE OF VOICE


INTRODUCTION


THE GYM THAT OFFERS A FULL EXPERIENCE


OUR CUSTOMERS


Our costumers Men & women Between 18 to 45years People with a healthy life People with a fitness life People who like sports


LOGO


LOGO

B CDEROD

B CDEROD B CDEROD

B CDEROD B

D O CDER


USE OF COLORS


COLORS

#FFFFFF R 255 G 255 B 255

#FFF00 R 255 G 255 B 0

#000000 R 0 G 0 B 0


TYPOGRAPHY Use Futura St Extra Bold Oblique for titles and Arial for normal text.


TYPOGRAPHY

FUTURA STD EXTRA BOLD OBLIQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ

ARIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ


APPAREL/ MERCHANDISE


APPAREL/MERCHANDISE

B CDEROD

B CDEROD


STATIONERY


STATIONERY


WEB PAGE


TONE OF VOICE


THE COMUNICATION IS ESSENTIAL WE SPEAK TO OUR COSTUMERS VERY FRIENDLY CONFIDENCE IS VITAL TO WORK WELL WE ARE VERY UNDERSTANDING WITH OUR COSTUMERS TRY TO BE EMPATHIC GIVE MOTIVATIONAL TIPS


B CDEROD

Bac de Roda  

Brand Guidelines by Monlau

Bac de Roda  

Brand Guidelines by Monlau

Advertisement