Page 1

Brand Standards Manual Version 1

June 2011


Safe travel. Quality service.


Typography Table of contents

Gills sans bold is used only as a component of the logo. Gills sans bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 {(.,:;!¿?&$¢)[]} Optima is the only approved typeface for print and web products. Primary Typeface: Optima regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 {(.,:;!¿?&$¢)[]} Optima bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 {(.,:;!¿?&$¢)[]}

History Logo Logo size Logo color Logo incorrect use

Color Palette Stationery Typography

1 2 3

4 5

6 7 9 9


History

Charter Bus Service began in 1982 as an extension of Klug School Bus Service, which was founded in 1957 by Lou Klug. We carry Cincinnati’s most precious cargo for daily route service, as well as travel services for class field trips, and school sports teams, bands, and clubs. We’re proud of our roots, and we strive every day, on every trip, to ensure that each customer experiences the safety and service that Klug and Charter Bus Service are famous for providing.

1


Logo

Charter Bus Service logo consists of two parts: • Charter bus illustration • Company name Charter Bus Service’s logo illustrates the sight of a Charter bus arriving at its destination and wanted to conveys the excitement the travelers feel. Charter Bus Service logo highlights the stability and credibility of the company in the motor coach business. The type used in the logo is Gill Sans Bold. 2


Logo size

Minimum logo size 3/8" 0.178"

To precisely capture the fine detail in the charter bus illustration, never reproduce the charter bus illustration less than 3/8" x 0.178".

x Clear area for print and electronic media

x

x x x

Keep the clear area to each side of the logo equal to or greater than the height of the charter bus illustration (X). See below for the only exception.

Alternate logo x x / 4.6

Alternate logo can not be modified. Use it as it is provided. 3


Logo color

Primary Logo The primary logo should be used on white or light color background.

Black Logo The black logo should be used on white or, light color background. When full color printing is not an option.

White Logo

The white logo should be used on black or, dark color background. 4


Logo incorrect use Never modify the logo, always use it as it is provided. Never use the logo in text. Look at previous pages to see the correct use of the logo.

Never use

logo in text.

5


Color palette

The three approved logo colors are crimson red, black and white.

Crimson Red R: 190 G: 30 C: 15

B: 45

M: 100 Y: 90

K: 10

Pantene Process Black C R: 0 C: 0

G: 0 M: 0

B: 0 Y: 0

K: 100

Pantene Process White C R: 255 G: 255 C: 0 M: 0

6

B: 255 Y: 0 K: 0


Stationery

business card front

business card back

3 1/2"

Jeff Klug

1053 Ebenezer Road Cincinnati, OH 45233 (513) 941-8700 (800) 442-8687 (513) 941-2498 (fax)

3 1/2"

2"

2" Safe travel. Quality service.

jeff@charterbusservice.com

envelope 9 1/2"

1053 Ebenezer Road Cincinnati, OH 45233

4 1/8"

7


letterhead 8 1/2"

1053 Ebenezer Road Cincinnati, OH 45233 (513) 941-8700 (800) 442-8687 (513) 941-2498 (fax) www.charterbusservice.com

11"

Safe travel. Quality service.

8


Typography

Gills sans bold is used only as a component of the logo. Gills sans bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 {(.,:;!¿?&$¢)[]} Optima is the only approved typeface for print and web products. Primary Typeface: Optima regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 {(.,:;!¿?&$¢)[]} Optima bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 {(.,:;!¿?&$¢)[]}

9


Charter Bus Service Brand Standards Manual  

Brand Standards Manual

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