M i H JEANS SPRING/SUMMER ISSUE 2014
EFFORTLESS FRESH & FREE INTRODUCING OUR NEW SPRING/SUMMER 2 014 COLLECTION
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M i H JEANS SPRING/SUMMER ISSUE 2014
V i s i t mih-j eans.com to shop the full S p r i n g /S u m m e r ’14 collection.
02 INTRODUCTION The Spring/Summer season starts here 06
06 T H E B OY F R I E N D B L U E S Slouchy cuts & bold blues Photography Matteo Montanari Styling Simone Konu Model Stephanie Hall
THE SPRING EDIT M i H must-haves 14
Blue skies, open seas and sunlight – our Spring/Summer 2014 collection is inspired by the essence of summer. Discover a rainbow of blues, hand-painted prints and faded out knits: easy, relaxed and effortlessly cool.
B O DYC O N A revolution in denim 18 02
I N TO T H E S U N Our summer is sun-faded blue Photography Benjamin Alexander Huseby
This season my focus is on the boyfriend, with the launch of two new slimmed down silhouettes: the Phoebe Slim and the Tomboy. Laidback with just the right amount of slouch, they’re super-easy to wear and a great alternative to the skinny jean.
Styling Jodie Barnes
Model Rosie Tapner
26 THE FIT ROOM Find your perfect fit
To complement our denim, we have a range of luxurious separates that can be mixed and matched with ease: Loose linen mélange tees, soft alpaca sweaters and sandwashed silk dresses.
28 E A SY S U M M E R K N I T S Luxe layering essentials
These are my favourite things.
30 O U R WO R L D All about us
CHLOE LONSDALE Founder & Creative Director
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TAILS SHIRT Graduated Stripe PHOEBE SHORT Blue Blue
T HE BOY F R I E N D B LUE S Itâ€™s all about the boy this spring, with stripped-back slouchy cuts in bold blues. Style with a white cotton sweater (the white shirt of the season) or an oversize shirt and a borrowed-from-the-boys attitude.
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CHLOE BUTTON BACK SWEATER Cream Cotton Rib PHOEBE JEAN Electric Vintage Facing page BOYFRIEND DENIM JACKET Blue Blue
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OVERSIZE SHIRT Cotton/Denim HALSY JEAN Kissing Wash Facing page TAILS SHIRT Graduated Stripe
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MAC Paper Leather NOUVELLE JEAN Jane Blue
PHOEBE SLIM Bleach Freckle
NEW VEE SLEEVED Linen Indigo Jersey
THE S PR I NG EDIT
THE C O AT
PA P E R F I N E LUXE L E AT H E R S
T H E J E A N : O u r N o u v e l l e c i g a r e t t e l e g i s t h e n e w s k i n n y, with a high-rise fit and extra long legs for a sleek, streamlined silhouette. Get them with printed patches for a modern take on the knee patch.
VISIT MiH-JEANS .COM TO SEE MORE
Our leather Mac is meticulously crafted from lightweight leather and left unlined with finely bound seams. Cut in a slim A-line shape, itâ€™s destined to become a forever favourite.
PRETTY PERFECT PRINTS THE L E AT H E R JEAN
A delicate, miniaturized rendering of leopard print , hand-painted in cobalt blue onto sandwashed crepe de chine silk. Perfect with jeans (perfect with everything).
The easiest way to wear leather. Made from soft , stretch leather then dyed in a faded indigo shade and cut to our Ellsworth high-rise, slim ankle fit . Cool and comfortable.
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LEATHER ELLSWORTH Washed Blue
TAILS SHIRT Mini Leo Silk, ELLSWORTH JEAN Bright Dye Juice BOYFRIEND DENIM JACKET Blue Blue
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A REVOLU T I O N I N DE N I M THE BODYCON, A POWERFUL NEW STRETCH DENIM CONCEPT THAT HOLDS IN CURVES AND SMOOTHES THEM OUT, MAKING YOU LOOK AND FEEL A SIZE SLIMMER. PERFECT FOREVER JEANS.
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M i H BODYCON JEANS ARE DEVELOPED TO FIT AND FEEL LIKE YOUR PERFECT JEANS. SOFT TO THE TOUCH BUT STRONG ON THE BODY, THEY PROVIDE THE MOST SLIMMING SILHOUETTE YET.
MAKE THEM YOUR PERFECT JEANS We’ve done everything possible to make the Bodycon the most flattering jean of its kind. It starts with the innovative fabric construction: a tight coil of stretch fibres surrounds traditional cotton yarn, giving the denim incredible power as it is stretched. The greater the pull on the fabric the more it rebounds, simultaneously holding curves in and smoothing them out, for a super-slimming effect. We’ve combined this fabric technology with unique jean
engineering to give a sleek, streamlined shape: from the removal of the front pockets to reduce bulk, to altering the waistband for a cleaner line through the waist. Gone is the back ’yoke’ seam to add shape and allow the bum to ’lift’, replaced with darts to create a curve that starts at the top of the jeans. The combination of our innovative fabric technology and unique jean engineering makes the Bodycon Jean the most flattering pair you will ever wear - a revolution in denim.
THE BODYCON COMES IN A VARIETY OF STYLES. TO FIND & SHOP YOUR PERFECT PAIR JUST VISIT: mih-jeans.com/the-bodycon-jeans 16
CUTAWAY HENLEY Painted Stripe
I NTO THE SUN
BIB & BRACE Kissing Wash
FRAYED, FADED & SUN-BLEACHED DENIMS MEET HAND-PAINTED PRINTS OFF THE ISLE OF WIGHT
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SURF DRESS Croc Batik Silk MARRAKESH SUPER FLARE JEAN True Blue Facing page CRICKET CARDIGAN Cotton Cable Bleach LONG JERSEY DRESS Blue/White Shibori Linen
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SIMPLE SHIRT 69 Light Denim TASSELLED CAMISOLE Watermelon Silk Print HALSY CUT-OFF SHORT Carey Facing page PANELLED DRESS Watermelon Silk Print
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PATCH POCKET DRESS 69 Denim Facing page FRAYED DENIM JACKET Super Fade
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The Summer Jean
The Fashion Choice
The Modern Skinny
The Perfect Ankle
The Long Slim
The Iconic Flare
First produced in 1973, this cropped slim leg style has a versatile length that works with everything.
Based on a man’s jean, this slouchy, super-stylish boyfriend fit features a button fly and can be shortened to suit .
A fresh take on the skinny. The slightly higher rise and ankle-grazing 3 0” matchstick leg smooth and slim the silhouette.
The ideal ankle-length skinny: a perfect fit and slightly cropped length make for the ultimate gamine jean.
With a mid-rise fit and straight cigarette legs, this signature style elongates the legs for a sleek , streamlined silhouette. Try our new Nouvelle for a higher rise.
DISCOVER 6 OF OUR MOST ICONIC FITS
Straight from our archives, this nostalgic legs-eleven flare flatters all body shapes by skimming the hips, lifting the bottom and elongating the legs.
I’ve always believed that every woman should have a great pair of jeans in their wardrobe. When searching for your perfect pair, fit is crucial. Look for jeans that suit your figure, not the current trends, and think about what will best fit your lifestyle. The ideal pair of jeans will easily fit in your wardrobe, and make you feel great every time you wear them. Finally, buy your jeans as tight as you feel comfortable - even non-stretch denim will give, and your new jeans will
TO LEARN MORE & SHOP OUR WIDE RANGE OF FITS, VISIT OUR FIT ROOM: mih-jeans.com/fit-room
shape to your body for the perfect fit . CHLOE LONSDALE Founder & Creative Director
CHLOE BACK BUTTON SWEATER Cream Cotton Rib
EASY SUM M ER KNITS
TOMBOY JEAN Moon Vintage
BOYFRIEND VEE SWEATER Grey Fine Alpaca PHOEBE SLIM JEAN Kissing Wash
Our knitwear is designed with a sense of ease and understatement. Think superfine alpaca in delicate moss stitch, chunky purl rib cottons and knotted Belgian linens in shapes of elevated simplicity.
BELL SWEATER Lunar Linen Space Dye
THE D E TA I L S Turn around to see flat copper buttons on a button-back sweater. Channel the school room with thumbholes in the cuffs of soft alpaca knits. Elongated linen knits are finished with cast off rib trims.
ST Y L I N G NOTE S Fine gauge slouchy knits are made for our new range of boyfriend silhouettes. Dress up with our skinny boyfriend Tomboy jean and heels, or relax at the weekend with the balanced slouch of the Phoebe Slim.
COTTON FISHERMAN KNIT Cotton Cable Ecru
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B E CO M E PA RT O F O U R WO R L D Go behind the scenes, get exclusive news a n d s e e w h at’s i n s p i r i n g u s .
FIT ROOM BEHIND THE SCENES
GET TO KNOW US Re-launched in London in 2006, M i H Jeans is one of Britain’s most iconic denim labels with a heritage spanning back over four decades. Renowned for beautiful quality, tailored jeans and perfect seasonal staples, today M i H has become a must-have brand for the modern woman.
OUR BRITISH HERITAGE
M i H ON FILM SUMMER CAMPAIGN
V I S I T U S AT Mi H - J E A N S .CO M / WO R L D
HAND MONOGRAM YOUR JEANS
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IF YOU HAVE ANY QUESTIONS, PLEASE CONTACT US AT: UK & WORLDWIDE: firstname.lastname@example.org – Tel: +44 (0)20 7351 7000 US & CANADA: email@example.com – Tel: +1 646 374 1731
BOBO TEE Painted Stripe PHOEBE SKIRT Super Fade On the cover: PAINTERS PARKA Flat Wash COTTON FISHERMAN KNIT Cotton Cable Ecru
W W W. M i H - J E A N S . C O M
Published on Mar 25, 2014