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Adam Johann Frederick Portfolio 2015


MUZE The technological shift from analog to digital products has affected every facet of design, and with it, our culture as a whole. Society is blindly accepting the intangibility of the mp3 as the only way forward for music. It’ is no longer the norm for people to connect with music emotionally and physically. Mßze is a concept for a new physical format for purchasing and playing music. I intend for this concept to address digital rights issues while improving the experience and adding to the culture of the vinyl record revival.


FOR THE FIRST TIME SINCE THE ITUNES STORE OPENED, THE U.S. MUSIC INDUSTRY FINISHED THE YEAR WITH A DECREASE IN DIGITAL MUSIC SALES.

4X

In 2013 vinyl records reached their highest sales mark in over 20 years

Vinyl record sales have more than quadrupled since 2007

Sales totaled 171 million dollars in 2012

$10

37%

Percent of music acquired by U.S. consumers that was paid for in 2009

$

BILLION

Since Napster emerged in 1999, music sales in the U.S. have dropped 47 percent, from $14.6 billion to $7.7 billion

Worth of music pirated annually in the U.S.


References Gone are the hours spent in the record store on a Saturday, leafing through the racks in search of that hidden gem. Replaced with sitting in front of your computer in your underpants… trolling through the iTunes store… -Martin Bone, “I Miss My Pencil”

Ideation


Format Each album is embedded with it’s own unique passive RFID tag containing a link to its respective audio files.

5.5” square size references a CD case, but is only 1/8” thick Uses FLAC audio files for a truly lossless listening experience Unlike previous physical formats, digital files are indestructible Graphic and tactile experience similar to a vinyl record

Made from Aluminum Composite Panel (Aluminum facers with Polyethylene core)

MUZE Printed palladium touch controls Wifi-Direct enabled RedBee RFID reader with XBee wireless modules Upgradable 500gb solid-state drive Arduino - Uno R3


When an album is placed in the player, its unique, passive RFID tag is recognized immediately and music starts playing within one second.

MUZE

Using Wifi-Direct, lossless FLAC files begin streaming as they are downloaded. After all songs are downloaded, the specific album can be played without internet connectivity.

Lossless music that lasts forever.

Touch-controlled interface is made with screenprinted palladium for an analog aesthetic.

Touch to turn on/off, and hold to sync to Wifi-direct

1 Connect to existing stereo system 2 Turn Müze player on 3 Pair to any Wifi-Direct enabled device

Touch “+” to increase volume Touch “-” to decrease volume

4 Place album in the player, orientation is irrelevant

Swipe left to skip back one song and right to skip forward one song


MUZE


CATALINA Seating Psuedo-Product with Scott Schumaker

SEAT, SURFACE, STORAGE.


TARGET AUDIENCE

INSPIRATION

FESTIVALS·AND·CONCERTS

S I M P L E · F A I R · P O R T A B L E A

B

A COMPACT AND PORTABLE B INDIVIDUAL SEAT AND BACKREST

C GENTLE CURVED ANGLES C

D CAPABILITY OF STORAGE E STREAMLINED PROFILE

D

PURPOSE:

CREATE A MULTIPURPOSE SEAT THAT WHEN FOLDED CONVERTS INTO A TRANSPORTABLE CARRYING CASE

A WE STARTED WITH A SIMPLE FOLDING CHAIR APPROACH

WITH COLLAPSIBLE LEGS. THE CHAIR CONSISTED OF TWO SECTIONS: A BACK SECTION AND A SEAT SECTION

E

IDEATION / ITERATION F O R M A T I O N · P R O C E S S A

B

C

B THE SIDES OF EACH SEAT/BACK SECTION WERE TO BE CURVED SO THAT WHEN PUT TOGETHER THERE WOULD BE A VOID BETWEEN THEM

C FABRIC WAS TO BE USED TO CONNECT THE REAR OF EACH SECTION SO THAT, WHEN FOLDED, THE CHAIR WOULD BECOME A HOLLOW COMPARTMENT

D THE LEGS OF THE CHAIR WOULD FOLD UP WITH THE REST

OF THE SEAT AND BECOME A CARRYING HANDLE FOR EASY TRAVEL

E AFTER MUCH ITERATION, WE EVENTUALLY ADOPTED A

CEREAL-BOX-LIKE SLOT AND TAB SYSTEM THAT BECAME THE CATALYST TO OUR FINAL CONCEPT

D

E


CATALINA A

A

SIMPLE·FAIR·PORTABLE

A REINFORCED TAB AND SLOT SYSTEM HOLD THE CHAIR TOGETHER WHILE ALSO PROVIDING FLEXIBILITY FOR MAXIMUM COMFORT

B C

A SIMPLE MAGNETIC JOINT CONNECTS THE SEAT AND THE BACKREST FOR EASY DISASSEMBLY

B

C THE SLOT SYSTEM DOUBLES AS A HANDLE FOR EASY TRAVEL AS WELL AS SUPPORTING THE SEAT OF THE CHAIR WHILE IN USE

OUTDOOR SEATING A

B

C

D

E

A: LIGHT AND PORTABLE B: EASY ACCESS STORAGE C: LOCKING MAGNETIC SIDES D: SIMPLE UNFOLDING SETUP E: ENJOY


Professional Practice & Entrepreneurship

Distinguished Tableware. Made Responsibly.


The mission 1

2

3

To extend the gourmet coffee experience to the disposable cup

To limit the impact of products on the environment by using rapidly-renewable resources

To reduce our generation of solid waste by designing compostable products that revitalize an industry

Specialty coffee shops spend enormous amounts of money on decorations, furnishings, and store maintenance in order to create a luxurious and high-end atmosphere. However, there is a very obvious disconnect between the environment they are creating and the cheap packaging they are presenting their product. Starbucks has recently increased their marketing budget from $94 million to $150 million. An average of $650,000 is spent on each of their store conversions. This includes the design & modeling of the store, acquisition of furnishings & decor, acquisition of supplies & stock, and training staff.

Expectation

reality

When it is evident that vast amounts of money were spent on the store, the consumer expects an equally impressive experience when it comes to their coffee... but instead they’re presented with the same cheap cup that you get at a gas station or truck stop.


Market Share

Dunkin 16% 7,532 Locations

+

Small Scale 52% 20,000 Locations

+

=

Starbucks 32% 13,279 Locations

$32 Billion

157% increase Market Value in coffee sales

$12 Billion

$16 Billion

Specialty Coffee Shops

“Double Cupping� is wasteful and unnecessarily complicated which makes the simple indulgence of your morning coffee that much more difficult. What if there was a cup that combined the heat protection of the cup and collar into one beautifully designed product?

Independent Coffee Shops

58 Billion Cups Landfilled Every Year

Average Consumption per Day

20 Million Trees Harvested Every Year

75% of Adults in the US drink Coffee

400 Million Cups Every Day

The pulp molding process allows for an inexhaustible amount of design possibilities. Through molding, it would be easy to fuse together different combinations of profile, texture, and embossed branding in order to create the perfect cup for any client.


Brü would be a line of completely compostable tableware products made from molded bamboo and reed pulp. Replacing wood pulp with these rapidly-renewable materials enables our natural resources to be used more efficiently.

Bamboo pulp construction, completely compostable and sustainable

Consumers will also benefit from the improved experience a molded cup can provide. Using this technology, it is possible to incorporate a heat-protecting grip into the cup, eliminating the need for the wasteful “coffee collar”. This is accomplished by using a thick-walled design, which protects your hand from heat while insulating your coffee to keep it hotter for much longer.

Thick wall is more rigid and insulating, thus much safer than a traditional cup

Subtle ridges act as a grip and additional insulation

The initial Brü product line would be intended for use in luxury coffee shops where it would be quickly adopted by the discerning consumer. After introduction, and due to easy customization, the Brü line could be mass produced for large-scale companies like Starbucks or Peet’s. The first products would be branded with the Brü logo, but as the business is scaled up, specific designs would be created for each company to which the products are licensed. This could mean incorporating a company logo, like Starbucks’, into the shape of the cup. Companies like Ingeo and Eco Products make traditional coffee cups that cater to the eco crowd. My goal is to appeal to the specialty coffee drinkers while still being environmentally friendly.


Michael Kors Holiday Display 2013

While at my internship with Fleetwood Fixtures, I created the design and oversaw the development of the 2013 holiday display for all Michael Kors stores. I was involved in the project from its beginning design all the way through to final production, spanning the course of three months. In addition to initial concept design, I created detailed design and engineering documentation so that the display could be mass produced in China. The final product was displayed in more than 800 Michael Kors stores around the world.


In the initial meetings, the team at Michael Kors expressed interest in having a special Christmas tree in each store, and these are early concepts I created based on those discussions.

The primary focus of the display would be a molded chrome garland frame placed in the store window consisting of magnolia leaves and various ornaments.

Michael Kors also requested concepts for ornaments and decorative holiday screens to be placed behind store mannequins.

Overlapping Corner Module

As the garland progressed, I began engineering the armature and communicating with Chinese manufacturers to ensure it could be made the way Michael Kors requested. The final iteration of the garland incorporated more natural looking magnolia leaves and a multi-faceted, cast appearance. Also, the module of the repeating pattern was increased to 36 inches. The garland is held onto a steel armature via slots cut into the back of the foam modules before the pieces are chromed. They are further assisted by Velcro running the length of each module.

Horizontal Module

The engineering documents created for production became increasingly complex, as the garland and armature had to be easily shipped and lightweight enough so that it could be assembled by store personnel. Michael Kors also requested that the module pieces overlap so that no seam would be visible. This required additional engineering and five unique molds to be created.


In addition to the engineering documents, I was also asked to create hyper-realistic Photoshop renderings of the garland frame and components. This was necessary so that a sculptor would have an accurate representation of the design direction in order make the positives for the molds.

The prototype garland corner module

After the positives were made in the US by a sculptor, they were shipped to China to be made into aluminum molds. The molds were then used to create the final pieces in a Chinese picture frame factory.

Final mold for garland horizontal module

Foam garland before finishing Overlapping joint detail

Mock assembly


After manufacturing in China, the final display was shipped to and installed in more than 800 Michael Kors stores around the world. Photos taken at the King of Prussia Mall, in Pennsylvania


CONTACT Adam Johann Frederick Gutesdesignist@gmail.com Gutesdesignist.com 610-413-1651

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