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Summer Program 19 May - 21 June 2014 course: Critical Studies on Food Culture 3 credits

course: Italian Lexicon for Food Studies 3 credits

course: Food, Nutrition and Culture in Italy 3 credits

course: Food Media, Communication and Trends 3 credits

course: Italian Language 3 or 6 credits

Italian Language Provider: Scuola Leonardo da Vinci, Rome

GUSTOLAB INSTITUTE: Via dei Banchi Nuovi 21 A, 00186, Rome, Italy, T. +39 06.68.804.073, F. +39 06.92.912.046, E-mail:




















CRITICAL STUDIES ON FOOD The Critical Studies on Food in Italy Summer Program in Rome (CSFI) combines a multicultural exchange with educational, full-immersion trips. Enrolling in this program means you will be participating in courses with a focus on the Italian food culture from a historical, political, economic and social perspective, such as the history of agriculture and food; food production such as wine, including exclusive visits to vineyards; nutritional lessons; and a study of Italian cultural anthropology and philosophy. Academic excursions can either be thematic or territorial; you will be given the opportunity to study concepts and then apply them when actually visiting the place of production. The study of food and the environment in which it grows, or the manner in which it is produced, in addition to agricultural, culinary and industrial processes will help you to deepen your knowledge of the gastronomic field while systematizing preconceived thoughts, ideas and thinking processes of the culture you are immersed in. The CSFI teaching technique ensures the highest level of research and continuous up-to-date information thanks to the intervention of experts in the prestigious international nutritional culture and collaboration with universities all over the world. Your strong curiosity to discover food will put you in touch with your senses and awareness of how Italian products are made. Cooking with peers and professional chefs will enhance your cultural communicative skills. Your direct and full-immersion experience with the Italian food culture will allow you to connect two cultures: your origins with this new foreign environment to then be able to take initiative and inform others, as you eventually apply them to diverse food realities and communities. The Critical Food Studies program also includes a media and communication course. The course's main objective is to give meaning to the term “critical consumption� in the nutritional field and to the define the role that communication plays in promoting awareness among consumers. The course aims to investigate the main issues about food, represented via international and national television production; it shows the linguistic and structural techniques tied to food in media production; it analyzes the characteristics and effects that advertising and new media has on eating habits, and it concludes with the student producing his/her own documentary: an analysis, production and narration of the knowledge that has been acquired over the course of the academic semester.



What does studying “Food Studies” in Italy mean? The term “food” cannot be used loosely. Studying food means collecting, producing and transforming experiences. It surpasses science, humanities, nutrition, sustainability, time and social balances. Food is evidently strongly related to “gastronomy,” but it also constitutes a practice, profession, a reason to take action and focus in on a specific territory such as the Italian market and culture. The study of food, the environment in which it is grown and produced, from agriculture to livestock, in addition to the transformations it undergoes, whether it is traditional, industrial or culinary: all the multiple knowledge and activities related to food (production to marketing), can be gathered and systemized in a university degree via the analysis and protection of its cultural values. This can then consequently deepen a gastronomic knowledge, without limiting oneself to recipes or nutritional aspects, but rather beginning to include, geography, law, economics and marketing, sociology, anthropology, ecology, history, landscape, communication and tasting techniques.

Why take part in the CSFI program? You will receive once-in-a-lifetime training in the food culture field while acquiring learning and scientific tools, and collaborating with high quality, communication agencies. You receive a humanistic comprehension, a sensorial approach and knowledge of traditional and industrial processes, in addition to becoming familiar with food cultures, gastronomic cuisines and communication tools.

Who should sign up? You are strongly encouraged to sign-up if you are currently enrolled in a University and/or interested in the field of international communication, promotion, journalism, business and marketing of high quality international food products. While most participants are enrolled in college, the programs are also open to those in graduate programs or not currently in school, including sabbatical professors, gap year students, and others looking for the skills and experience offered by Critical Studies on Food in Italy Summer Program.



Why study in Italy? One of Europe’s most complex yet appealing destinations, Italy is a modern, industrialized nation with a strong artistic and architectural background. It is a country where people work and where people celebrate; a country divided between North and South; a country where people speak “Italian” and where people speak dialect; there are those who live in cities and those that live in small towns; those who vote for the government, those who vote against it; those who look ahead with hope and those who do not see at all; an honest country and a country that reacts cunningly; a country that laughs and a country that cries; a country that has several faces but is nonetheless uniied. Italy only became a uniied state in 1861. Italian pride is often manifested via different cuisines, dialects, landscape and often varying standards of living. Every region retains its own relics of an artistic tradition generally acknowledged to be among the world’s richest.



Italy is divided into two parts: The part that works and the part that celebrates Those living in the North and those living in the South Those who have been waiting a lifetime for justice to be served, and those who prevent justice Those who speak Italian and those who speak dialect Those living in a city, and those living in small towns, Who loves one color (green!) and those who love the “tricolore” (green, white and red!) Those who sing the national anthem and those who would love to sing Verdi’s Nabucco (perhaps because it highlights the green!) Those who hope and those who gave up years ago Those who become emotional upon seeing a tragedy, and those who use tragedies to speculate Those who look ahead with hope and those who do not have eyes to see Those who work honestly and those who are shrewd Those who look at their neighbors with respect, and those who despise others There is who laughs and who cries Those that make money and those that do not make money The protesters and those who refuse to protest There is who loves to drink wine and who loves to drink beer Who reads and who doesn’t read There is who gets informed and others that do not There is who only watches TV and there is who does not watch it at all There is who does not even move an inch to do well and others who sacrifice everything for others There is who goes to church and who stopped going Who gets divorced and who is getting married There are those who write and those who do not read what others write Those who vote and those who refuse to vote Those who go on a diet and those who do not eat To make a long story…Italy is beautiful because it varies!

Translated from: l'Italia è bella perché è varia by Bruno Corino



Why choose Rome? Rome is a city with various “faces” and aspects: culture, museums, green parks, art galleries, historical and unique archaeological sites, and home of one of the wonders of the world. Rome, capital of Italy, encompasses and represents the Roman, Medieval, Renaissance and Baroque eras. It is modern, elegant and informal all at the same time. Studying in Rome means having the once-in-a-lifetime possibility to discover squares, ancient fountains, admire the sacredness of the numerous churches illed with ancient masterpieces, walking among the ruins and people watching in famous piazzas such as Campo dei Fiori, Piazza Navona and Piazza di Spagna. This Eternal City has so much to offer you when studying here … take advantage of making it your personal and academic background! “Studying abroad in a different country is often described as a life-changing experience and although that’s cliché, it’s true. Living in Rome for four months was wonderful. It seems as if every block has an ancient ruin or a beautiful church. Not a day went by without discovering a new favorite building or restaurant. The culture is rich and the food is plentiful. There’s a different feeling there than any other place in the world, a certain old-worldness that doesn’t exist in the United States. Living in Rome and traveling throughout Europe changed my perspective on life and how it should be lived. Although my time there was short, but I wouldn’t trade it for anything else in the world.” Robert S. University of Illinois Urbana Champaign



Why study abroad with Gustolab Institute? Gustolab Institute is the irst Academic Center for Food and Culture Studies in Italy and study abroad programs in this ield. Our headquarters and classrooms are located in the historic center of Rome, steps away from Piazza Navona. Gustolab Institute academic programs include: lectures on cultural, social and economic aspects of food in Italy; hands-on workshops with chefs, TV directors, journalists, nutrition experts; guided visits to farms, vineyards, “artisanal workshops,” ishing boats, coffee shops, TV studios, Food Channel TV studio, Food Magazine headquarters, Web and Advertising agencies, and ... lots of fun! For a critical investigation of food, culture and media communication in Italy, it is not enough to read about it, you must live it.



LANGUAGE PROVIDER: SCUOLA LEONARDO DA VINCI The Scuola Leonardo da Vinci is situated in the center of Rome, halfway between Piazza Navona, Castel S. Angelo and St. Peter Basilica. This typical Roman area is full of charming cafes, shops, boutiques, libraries and a vibe found nowhere else in the city. The school is located in an attractive, aristocratic and luxurious building with 13 spacious classrooms, a common room with vending machines, a computer room with free Internet access, a video room, a conference room with capacity, elevator, wheelchair accessible and central heating. It is one of the largest schools in Rome. The Scuola Leonardo Italian Language School office is open 10 hours a day (from 8am – 6pm, Monday-Friday), so that you can go whenever you need to. You will find the staff ready to help you and solve your problems. The classrooms at the Scuola Leonardo Italian Language School are equipped with different media sources, such as videotapes, projectors, CD players that allow the students to have efficient, dynamic and interesting classes. Many people visit the Scuola Leonardo da Vinci everyday making it a meeting point for the international community in Rome. Students come from more than 90 different countries (45% from Europe, 35 % from America, 10 % from Asia and the remaining 10 % from other countries). Founded in 1984, the Scuola Leonardo da Vinci has years of experience and specializes in teaching Italian in Italy. It is authorized by the Italian Ministry of Education and by the department of Education of the Lazio Region. The Italian School in Rome has obtained the International quality assurance Certificate ISO 9001:200, as a quality school of Italian language for foreigners, and has regular inspections to ensure that high standards are maintained.



Scuola Leonardo Da Vinci association membership • • • • •

AIL - Accademia Italiana di Lingua (Diplomas “Firenze”) ASILS - Association of language schools of Italian as a foreign language ELITE - European Federation of Associations for Teaching Mother Tongues FIYTO - Federation of International Youth Travel Organizations ALTO - Association of Language Travel Organizations

Scuola Leonardo Da Vinci in Rome is officially recognized in the USA: • • • • • • • • • • • • •


California State University, Sacramento Camino College University of Colorado at Denver Glendale Community College Los Angeles Community College District City College of San Francisco San Francisco State University Tahoe Community College State University of New York at New Paltz Edgewood College (Madison, WI) Santa Barbara City College Hobart and William Smith Colleges (NY) University of Illinois at Urbana Champaign


ACADEMIC PROGRAM Critical Studies on Food Culture (3 credits) Course taught in English at Gustolab Institute Center for Food and Culture. This course combines traditional lectures and discussion meetings with hands-on co-curricular activities and field trips in and around Rome, as well as in the Lazio region and Cilento’s seaside. The course presents food in all its complex connections with culture, nutrition, environment, society, economics and politics. All course topics are accompanied by practical activities, ranging from classes in professional kitchens to food and wine pairing and tasting workshops. The lecture series is delivered by prestigious experts for each specific course topic, thus providing a dynamic learning environment with an interdisciplinary approach. Practical assignments allow students to explore and experience first-hand food culture in the streets of Rome to use and improve their Italian and make the most of their summer abroad. No prerequisites.

Activities included:


2 cooking classes

1 educational dinner

Wine tasting and Food & Wine pairing workshop

Eating Inside and Out tour and coffee tasting in Rome

Food street market and food shopping workshop

Food Product visits


Food media, communication and trends (3 credits) Course taught in English at Gustolab Institute Center for Food and Culture. This course focuses on the intersection between food and media, a connection that has elicited much interest in communication studies over the past few years. Food has become a hot topic on TV, the Internet and printed media. The goal of this course is to enhance the students’ competence both on the subject matter and in the practical skills necessary to produce good communication about food and wine. Students will be able to take advantage of hands-on practice with different kinds of media, including digital video. This is a multi-faceted course that gives students a solid foundation in understanding Italy's unique media environment as well as the opportunity to utilize Rome (and Italy) as a living laboratory for producing a final portfolio of journalistic writings. Guest lecturers include local and international journalists, writers and bloggers. Students will complete an original video research project customized to team interests.

Activities included: •

Food and wine blogs / Workshop and creation of students’ blogs

“EATainment” workshop


Food & culture documentary production (hands-on classes: Camera, framing and shooting techniques, shooting, editing, final public presentation)

Food, Nutrition and Culture in Italy (3 credits) This course will focus on how culture and ethnicity affect dietary practices, with particular emphasis on Italy as compared to the U.S. The influence on politics on food availability and food practices will be discussed. Emphasis will also be on crosscultural communication processes to address nutrition and cultural issues. This course is intended to provide a forum for discussion based on presentations, readings, and personal experiences. Classes will include lectures presenting new material, but will also heavily focus on in-class discussion, field experiences and synthesis of topics. Students will meet with professionals, chefs, historians, doctors and experts in the field. They will work together on research projects. No prerequisites



Elementary Italian Language UMass ITAL 110 (3 credits) and Intensive Elementary Italian Language * UMass ITAL 126 (6 credits) Both courses are applicable toward UMass Amherst's language requirement. Gustolab Institute Center for Food and Culture collaborates with the Scuola Leonardo da Vinci Rome to provide the Italian Language courses. Higher levels of Italian language and Italian Conversation courses are available at Scuola Leonardo da Vinci. Please contact us to receive more information on this. No prerequisites. * minimum of 8 participants must be enrolled for the INTENSIVE course.

Italian Lexicon for Food Studies (3 credits) This course will be for students without any knowledge of the Italian language. This course aims to teach technical terms, vocabulary, and words used in the specialized field of study and research of the Food Studies. Students will be able to analyze packaging, advertising campaigns, but also scientific resources in the Italian language. The professor will help the students to identify the Italian words used in the field of Food Studies. This course will also include basic knowledge and skills of grammar, to help students to easily interact with native speakers.

CREDITS The Summer Program offers 6 or 9 credit options Academic credits for Critical Studies on Food in Italy Summer Program (CSFI) are transferred back through UMass Amherst and are widely transferable to colleges and universities across the country. Because many schools require prior approval to transfer credits earned through study abroad, it is important that students meet with their international programs office and/or academic advisor prior to enrollment to ensure that Critical Studies on Food in Italy Summer Program credits will transfer to their home institution. Academic advisors and study abroad offices can also suggest how students’ experience overseas can be integrated into their course of study and help arrange the transfer of federal financial aid. An official transcript from UMass Amherst Registrar documenting Critical Studies on Food in Italy summer coursework is sent to students and their home institution within eight weeks of the program end date, assuming students have completed all coursework and financial obligations.



2014 CRITICAL STUDIES ON FOOD IN ITALY Summer Program in Rome, Italy designed, promoted and managed by GUSTOLAB INSTITUTE CENTER FOR FOOD AND CULTURE

DURATION: 5 - WEEK full immersion SUMMER PROGRAM WHEN: 19 MAY- 21 JUNE 2014 WHERE: ROME, ITALY The Critical Studies on Food in Italy Summer Program in Rome and the South is both academic and experiential. It challenges students to grow on an academic, professional and personal level. The program is taught by faculty with international experience and expertise across a wide range of food and communication fields.



(all students pay the program fee)

(added to program fee per course chosen)

2, 649 euro


703 euro


854 euro


514 euro


369 euro


369 euro

PROGRAM FEE includes: Accomodation 3-day Excursion Rome Public Transportation Card Prepaid mobile phone with Italian SIM card and private number On-site services 2 dinners Wine Tasting event 24-hour on-site Support 2- day Escursions Textbook and Materials Co-curricular activities Transfer from/to airport

* for NON UMass students = $150 fee for credits transfer



What’s included? PRE-DEPARTURE SERVICES • Advising • Orientation Materials & Support • Social Networking (Connecting with past participants: Facebook, LinkedIn, networking)

ON-SITE SERVICES • Transfer to/from airport to apartments & residence • Orientation – 1st day • Academic Program Director • Emergency On-Site Facilitator • Staff and support • Gustolab Institute Classrooms, WiFi & Office in the center of Rome • Welcome & Farewell dinners • Rome public transportation card for full duration of stay (1 month + 1 week) • Accommodation in shared apartments (double rooms) with other students • Social & cultural activities (including a 3-day Food and Culture excursion in CilentoSouth of Italy) and three 1-day excursions out of Rome. • Prepaid mobile phone with Italian SIM card and private number

RE-ENTRY SERVICES • Re-entry Materials & Support • Post-Program Evaluation • Transcript • Development Opportunities



PRE-DEPARTURE SERVICES Advising Gustolab Institute staff members & UMass Amherst guide students through the administrative processes of the pre-departure phase of study abroad, including applying and preparing for arrival on-site. Students may contact UMass as often as they desire with questions about academics, on-site logistics, special needs, visa procedures, etc. Gustolab Institute staff members, in turn, are frequently in touch with students regarding program updates, essential travel tips and recommendations for having a successful experience abroad.

Orientation materials and resources All GL Institute students receive an orientation handbook containing practical information to help them prepare for their study abroad session. Upon arrival into the country and meeting with the facilitator, they are each given a Welcome Kit including: Important Numbers/Emails (also sent pre-departure); Final Program Calendar; Food & Culture Books; Maps of Rome & an Events in Rome book; Useful information about Rome (things to see & do, etc.); Information about what to do with free time; Directions on how to get to school from the apartments; Personal Public Transportation Card (for the whole length of the stay); Maps of Supermarkets/ Grocery stores & banks around the apartment and in the Gustolab Institute area; Informative Gustolab Institute brochure.

Mobile phone All GL Institute students receive a mobile phone which they can keep upon termination of the program. Each phone includes a prepaid SIM card. With these cell phones parents, GL Institute & UMass Resident Directors, family and friends at home and abroad can communicate with students and more easily contact them in the event of an emergency. Students order their cell phone online prior to departure and receive it upon arrival. The students are given their phone number before arriving in the host country. When in the host country, incoming calls are free for students. Outgoing calls and text messages incur fees.

Peer mentors and social networking


The peer mentors are former GL Institute students who are available to speak to future students about the Critical Studies on Food in Italy. GL networking (official website, Facebook, YouTube) includes past and present student, professor contacts, blogs, videos, personal comments and overall assessments useful to future participants. These networks provide students with the opportunity to communicate informally with past students, outbound students and GL Institute staff members, as well as to be notified of upcoming events and program developments.


ON-SITE SERVICES Airport reception Once accepted into the CSFI Program, students receive information about arrival that include detailed flight instructions. Students are instructed to fly into Rome Fiumicino Airport where they are met at the airport by GL Institute staff on the program start date.

Program supervisors • Roberto Ludovico (Italian Studies Program Coordinator UMass Amherst) - CSFI Program Supervisor at UMass • Sonia Massari (Gustolab Institute Director) - CSFI Program Coordinator in Rome • Elena Carbone (UMASS Amherst) - Food and Nutrition course - Professor and Advisor All Gustolab Institute instructors and professors are specialized in food studies, nutrition, literature, arts, social studies, Italian culture, history, media and communication studies. Gustolab Institute is the first Center for food and culture in Italy dedicated to short and long term US programs

GL Institute Center for Food & Culture, academic program director, emergency on-site facilitator, staff Students in Italy may take advantage of the GL Institute offices in Rome. The main office for GL Program Director, Emergency On-Site Facilitator and Staff, GL Institute Center for Food & Culture also serves as gathering places for events, tutoring sessions, and free Wi-Fi and study space as well. GL Institute has highly qualified, trained and experienced English-speaking onsite staff available to students throughout their session abroad. Staff also includes locals from Italy in which students are studying and all are ready to provide practical information, language tutoring and insight into the host culture. GL staff greets students at the airport, introduce them to the ways of life in their host country, help students with various procedures and support them throughout their stay. The emergency on-site facilitator is available 24/7 via cell phone. Students receive the facilitator number via email pre-arrival and upon arrival in order to always have the number on them even when outside of Rome/Italy. Strict guidelines, however, are enforced as the students must contact the facilitator via emergency phone only in case of a serious emergency. In the case of an emergency, the facilitator is ready to implement an emergency response plan: accompanying the student to the doctor, hospital, police station, etc. and providing consistent support throughout the incident. 32


For other questions and concerns that are not categorized as emergencies, the facilitator is available in the office and email. Throughout the stay, office hours are also scheduled to allow private meetings for studentsÂ’ needs.

On-site orientation The on-site orientation takes place during the first week of a studentÂ’s stay. Orientation includes tours of Rome as well as practical information about life in the city, including transportation, safety and local culture. The orientation is designed to minimize adjustment difficulties upon arrival and gives students a chance to get to know other participants in the program.

Housing Accommodation is included in the total fee. Students are housed in shared apartments, located in the center of Rome at a 20 minute walking distance from Gustolab Institute. The comfortable, fully furnished apartments feature multiple double occupancy rooms, bathroom and kitchen. Free internet access is available in each room.

Excursions During the program, students have the opportunity to broaden their classroom education through several organized excursions, which are included in the price of the program. Overnight lodging, breakfast, entrance fees and transportation to and from the excursion locations are included. Excursions include a 3-day excursion to the South of Italy – Cilento Area.



SOCIAL AND CULTURAL ACTIVITIES All students will participate in social and cultural activities including: co-curricular activities with specialized tutoring for 5 weeks and a 3-day excursion in the South of Italy to the Cilento region with accommodation and meals included. All entrance fees related to program visits are included. Students will also enjoy welcome and farewell group lunches/dinners. The excursion to Cilento includes a visit to a water buffalo dairy farm certified by the ICEA, the Italian Association for Organic Farming, to see the production of bufala mozzarella and tasting; a private visit at a port with a fisherman to study the daily import of fish to the region; a guided visit and dinner at a laboratory of pizza; a visit to an experimental and regional farm; guided tour to the official library of Ancel Keys and museum of the Mediterranean Diet; professor-guided tour of archaeological sites; a visit to the oldest botanical and medical gardens in the city of Salerno.



RE-ENTRY MATERIALS AND SUPPORT Post-Program evaluation GL Institute & UMass Amherst places great value on post-program evaluation from students and their U.S. university faculty and administrators. At the end of each session, students have the opportunity to evaluate their program through private evaluation forms. These evaluations are submitted directly to the GL Institute & UMass Amherst offices and ensure that students receive the best service possible. Please view our most recent site visit and program evaluations authored by faculty and study abroad staff:

Transcript Upon completion of the academic session, an official transcript is sent to each student’s home institution. GL Institute encourages students to discuss their academic choices with home school advisors to determine how credits reflected on the transcript might be transferred toward their degree plan.

Alumni network and professional development opportunities Students are encouraged to join alumni groups on Facebook and LinkedIn for additional post-program networking opportunities and resources.



APPLYING TO THE CRITICAL STUDIES ON FOOD IN ITALY SUMMER PROGRAM Programs often fill before the deadline; therefore, students are encouraged to apply early for the best chance of joining the program.

For application forms and more information, please email


Gustolab Institute Summer 2014 program