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adv


adv Whatever is worth doing at all is worth doing well.

Lord Chesterfield

adv is the new book created to describe who we are


commun

from latin com=with, and munire=to tie, and from the latin verb communico=to make


nication

e i t p o p u l a r. S o c o m m u n i c a t i o n h a s t h e m e a n i n g o f

“make known�, so advertising

To comunicate is our first value, this is the reason why we give value to communication. For Gusella adv, communication means to have always some new and interesting ideas to transmit to the others. The visual identity of communication for us must have concrete contents and must have a creative image effectiveness oriented. Shortly, the only communication for us is the quality communication


mark

economic science that deals with the descriptive study of the market and with the an


eting

nalysis of the interaction between the market and the company, through the advertising

Gusella adv is a communication agency different from the others because we think in a different way. We use a positive and proactive approach in the study of the comunicative strategies to realize advertising campaigns efficacious and concrete, to reach the goals of our clients. We study the consumer profile that is evolving thanks to internet, we project communicative compaigns integrated between the traditional media, the new media, and the social media. Our goal is to excite the users and to make the brand grow. .


des

anglo-saxon term that means “projec

of knowledge, methods and creativity


sign

ct and creation”. It indicate the body

y, f i n a l i z e d t o d e v e l o p a n e w c o n c e p t .

When we were young, we scrawl everywere, for the “happyness” of our parents. Our artistic education comes from the italian design, for what it meant from the 50s since now. We use the modern digital technique instead of paintbrush or chifel, but we feel to be sons of the “taste for beauty”. We like to call us artists with a natural creative character that doesn’t know boundaries. We sign all our works because we feel to be part of all our projects.


01 Because every project is a new match to play

This is the reason why we think that is important to know each other before starting to play. We want to gain confidence to who decides to dive to us the “destiny� of his brand, so at the first appointment we talk a lot to exchange informations, opinions and ideas.


Fix the goal

02 Share the goals to reach them together

It doesn’t metter what will be the next hit, the important thing is to fix a definite goal. We are always ready for the confrontation with our client to define and to share the goals. We growed in this way, believing in collaboration and in teamwork, to reach ambitious results.


style talk to us, we are good listeners; our teamwork is young, dynamic and able to adapt to customer’s needs. We don’t ignore the

details because we work for a style that doesn’t follow the trend. We work with a style that understand the trand and translate it

in a value and unique way.


creativity first of all a great idea, because we believe in a creative communication, without definitions. The communication has

to be continuous, coherent, constant and specially creative. We prefer a different and creative message, a different voice able to make leader the brand.


Prepare to strike

03

Distance, trajectory, direction, path, green and environmental conditions. Immagine the stroke before making it‌ this is what is important. We work to increase your business giving to you all the tools.


tools market perception, creative briefing, operative strategies combi-

ning traditional media, new media, marketing, planning, adverti-

sing, photography and advice about offset‌ these are the essen-

tial tools for our everyday “modus operandi�.


> Marketing :: Planning media :: Press office :: Mission and company strategies :: Market analysis :: Study of brand identity and brand percepition :: Comparison between competitor :: Market research

> Company coordinated communication & image :: Naming and copy :: Project and design of brand :: Declination of the coordinated image :: Visual identity :: Company profile :: POP, Corner and exhibit materials :: Industrial digital photography :: Multimedia interactive videos

> Communication for products :: Naming products and product line :: Logo design :: Image of the product :: Project of aesthetic & functional design :: Rendering 3D :: Catalogues and price lists :: Commercial documentations :: Technical documentations :: Packaging

> Advertising :: Projecting advertising compaigns :: Adv pages on newspaper and magazines :: External elements :: Radio spots :: Direct marketing

> Events :: Design for communication events & for exhibition stands

> New Media Marketing :: Web marketing emozionale :: Seo strategy :: Strategic media planning :: Web advertising :: E-mail marketing :: Press office online :: Social media marketing :: Article marketing


Unique interlocutor

04 More successes optimizing time and energies.

One agency like only interlocutor is the best answer to the question of efficacy and concreteness of the client. Gusella adv offers a full service, based on a reliable team, with a lot of experience.


us We believe in the shared

knowledge. For us the kno-

wledge is a heritage to share to reach a new model of growth. We see us like par-

tners. With us you will build a successful partnership to create values the will lasts in time. We are a part of the group Creativamente, that is composed by agencies that work in the same way, with the same values.

sistema colore certificato

Disponiamo del sistema GMG per la certificazione ISO Fogra della gestione del colore


XtraGroove is the web agency of the group Creativa/Mente. XtraGroove, since 1999, developed web oriented projects. The web agency offers a complete supply to guarantee customized

and

exclusive

services.

XtraGroove supports the custom from the design to the follow up, by driving them through all the opportunities offered by web. XtraGroove’s goal is to understand the needs of the customer, and to work with them to reach their goals. Like Gusella adv, XtraGroove works in an “emotional key” because he believes that only the emotions and the values can make really the differente. XtraGroove is a part of the group:


Chameleon is able to adapt to any environment camouflaging for easily catch the preys, by changing his skin colour. Not only, the chameleon reveals the emotions he is feeling, by changing different colours.


Some of our swings

05

Make the ball travel over obstacles, at a distance that you thought impossibile.

The dream of every golfer. We had the honor to face a lot of challanges, in several areas. Our best “testimonial� are our customers.


canale italia


Canale Italia Work: Company Profile Art Direction: Marco Gusella Graphic Design: Daniele Bonin


Canale Italia Work: Web Site Corporate Concept & Design: Riccardo Caldiron

Canale Italia Work: Web Portal Concept & Design: Riccardo Caldiron


Canale Italia Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui

Grandi produzioni Costo contatto contenuto Pianificazioni vincenti

La nuova televisione nazionale con 3 milioni di telespettatori al giorno Oltre 300 canali Sedi e Studi a Padova, Milano, Roma e Napoli Più di 6000 ore di produzioni originali all’anno

Per la tua campagna pubblicitaria, per far crescere i tuoi fatturati, scegli Canale Italia Oltre 3.000.000 di telespettatori al giorno www.canaleitalia.it

Concessionaria: Italia Pubblicità via Belgio 17 - 20093 Cologno Monzese - Milano tel. 02 39198519 - fax 02 89077292 segreteria@italiapubblicita.tv www.italiapubblicita.tv

Canale Italia S.r.l. Via Antonio Pacinotti, 18 35030 Rubano - Padova - Italy Tel. +39 049 8733111 r.a. Fax +39 049 8733174 canaleitalia@canaleitalia.it

Concessionaria nazionale: Italia Pubblicità via Belgio 17 - 20093 Cologno Monzese - Mi tel. 02 39198519 - fax 02 89077292 segreteria@italiapubblicita.tv www.italiapubblicita.tv


tondin porte


Tondin_ Porte di valore Work: General catalogue Art Direction: Marco Gusella Graphic Design: Marco Gusella


Tondin_ Porte di valore Work: Public catalogue Art Direction: Marco Gusella Graphic Design: Andrea Pasqui


Tondin_ Porte di valore Work: Design of corporate logo Graphic Design: Andrea Pasqui


Tondin_ Porte di valore Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Riccardo Caldiron

Tondin_ Porte di valore Work: Box + Sample book Graphic Design: Daniele Bonin


Tondin_ Serramenti di valore Work: Windows catalogue Art Direction: Marco Gusella Graphic Design: Daniele Bonin


bottecchia


Bottecchia_ Cicli Work: General catalogue Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui


Bottecchia_ Cicli Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui


Bottecchia_ Cicli Work: Web site Concept & Design: Riccardo Caldiron


Bottecchia_ Cicli Work: Design for exhibition stand Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui


Bottecchia_ Cicli Work: Product graphics + Product design Art Direction: Marco Gusella


Bottecchia_ Cicli Work: Magazine Art Direction: Marco Gusella Graphic Design: Daniele Bonin


Ufficio Stampa - Press Office BOTTECCHIA CICLI SRL Cavarzere - Venezia - Italy Tel +39 0426 311724 Fax +39 0426 311710 www.bottecchia.com e-mail: newsteam@bottecchia.com

Bottecchia_ Cicli Work: Press Office Bottecchia Reparto Corse Art Direction: Marco Gusella

Bottecchia_ Cicli Work: Press Office Bottecchia Reparto Corse Art Direction: Andrea Pasqui


assicurazioni generali


Assicurazioni Generali Work: Company Profile Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron


i-mix


I-MIX_ office design Work: Product catalogue Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron


I-MIX_ office design Work: Product catalogue Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron


I-MIX_ office design Work: Web site Concept & Design: Riccardo Caldiron


I-MIX_ office design Work: Product catalogue Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron

I-MIX_ office design Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Riccardo Caldiron


I-MIX_ office design Work: General catalogue Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron

I-MIX_ office design Work: Book sample of textiles Art Direction: Riccardo Caldiron Graphic Design: Daniele Bonin


jk fitness


JK Fitness Work: General catalogue Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui


JK Fitness Work: Logo design Graphic Design: Andrea Pasqui


JK Fitness Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui

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D90 Motore: 3,5 HP AC continuativi / 7 HP AC di spunto (corrente alternata) VelocitĂ : 0,8-25 km/h con incremento di 0,1 km/h - funzione "instant speed" Inclinazione: elettrica su 16 livelli e 15% di pendenza - funzione "instant incline" Superficie corsa: 555x1600 mm

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JK Fitness Work: Web site Concept & Design: Riccardo Caldiron


JK Fitness Work: product graphics + product design Graphic Design: Riccardo Caldiron


maxeurope


MaxEurope Work: Company Profile Art Direction: Marco Gusella Graphic Design: Andrea Pasqui


isi


ISI Work: Depliant Art Direction: Andrea Pasqui Graphic Design: Daniele Bonin


ISI Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Daniele Bonin


ISI Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Daniele Bonin

ISI Work: Poster stores Art Direction: Andrea Pasqui Graphic Design: Daniele Bonin


krupps


Krupps_ Dishwasher machines Work: General catalogue Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron


Krupps_ Dishwasher machines Work: Company Profile Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui


Krupps_ Dishwasher machines Work: Design for exhibition stand Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron

Krupps_ Dishwasher machines Work: Web Site Concept & Design: Riccardo Caldiron


pm scale


PM Scale Work: General catalogue Art Direction: Marco Gusella Graphic Design: Andrea Pasqui


PM Scale Work: Web site Concept & Design: Riccardo Caldiron

PM Scale Work: Direct marketing Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui


maripè


Maripè_ Calzaturificio Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Riccardo Caldiron

impaginatoA4

25-01-2007

9:00

Pagina 1

comfort | glamour

www.maripe.com

Calzaturificio Maripè spa Fiesso d’Artico - Venezia - Italy tel. +39 049 9801540 fax +39 049 503333


favaretti group


Favaretti Group Work: Products catalogue Art Direction: Riccardo Caldiron Graphic Design: Daniele Bonin


Anche la tua piscina ha bisogno di protezione !

www.favarettigroup.it

Le coperture isotermiche intelligenti

www.favarettigroup.it

Pensaci per tempo... le nostre coperture invernali evitano fogliame e sporcizia; offrono, con alcuni modelli specifici, protezione e sicurezza per bambini ed animali.

POOLTEX SS (IMPERMEABILE)

POOLGARD (SICUREZZA)

Disponiamo di soluzioni versatili e tecnologiche che ti aiuteranno a ridurre la manutenzione e a mantenere bella e funzionale la tua piscina per molti anni. Favaretti: la Cura di Bellezza per la tua piscina.

COPERTURE ISOTERMICHE PER GRANDI IMPIANTI Le nostre coperture sono progettate e realizzate per integrarsi perfettamente alle esigenze delle piscine aperte al pubblico sia in interno che in esterno. Le coperture Isotermiche sono di facile installazione e soprattutto riducono la dispersione termica, garantendo un notevole risparmio energetico con un ritorno economico in tempi brevi.

FILTEX O (FILTRANTE)

Favaretti Group Work: Advertising campaign Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui

RETINTEX (FILTRANTE)

Favaretti: la protezione intelligente.

Favaretti srl | Tel +39.049.53.80.535 - 049.95.35.279 | Fax +39.049.95.39.124 | coperture@favarettigroup.it Favaretti srl | Tel +39.049.53.80.535 - 049.95.35.279 | Fax +39.049.95.39.124 | coperture@favarettigroup.it


photodesign


Photodesign_ fotografia industriale Work: Company Profile Art Direction: Marco Gusella Graphic Design: Riccardo Caldiron


italveneta didattica


Italveneta Didattica Work: Products catalogue Art Direction: Andrea Pasqui Graphic Design: Daniele Bonin


Italveneta Didattica Work: Web site + Web marketing Graphic Design: Riccardo Caldiron

Italveneta Didattica Work: Multimedia catalogue Graphic Design: Riccardo Caldiron


Italveneta Didattica Work: Products catalogue Art Direction: Riccardo Caldiron Graphic Design: Riccardo Caldiron


shockblaze


Shockblaze Work: General catalogue Art Direction: Andrea Pasqui Graphic Design: Riccardo Caldiron


Shockblaze Work: Design for exhibition stand Art Direction: Andrea Pasqui Graphic Design: Andrea Pasqui


www.shockblaze.com

shockinnovation2011 Nuova KRS con telaio in caronio di soli 1080 gr. che prevede i seat stay con Vertical Slim Flex Race, scatola movimento BB30, passaggi cavi interni (Cable Inside Dynamic) e nuovo sistema protezione antifango Mudstop. I forcellini sono interamente in carbonio con sistema post mount, mentre il tubo sterzo dispone del Drive Control 1� 1/8-1� 1/5. Nuova KRS: innovazione tecnologica.

Shockblaze Work: Web Site Concept & Design: Riccardo Caldiron

Shockblaze Work: Advertising campaign Art Direction: Andrea Pasqui Design: Riccardo Caldiron


marvelli


Marvelli_ furniture Work: Catalogue + logo design Art Direction: Andrea Pasqui Graphic Design: Riccardo Caldiron


w w w . g u s e l l a - a d v . c o m


Adv Finito settembre 2011 Concept & Copy: Gusella adv Photo: Roberto Bianchi

Gusella adv srl Ponte S. Nicolò - Padova - Italy Tel. +39 049 717110 info@gusella-adv.com www.gusella-adv.com


GusellaADV-Creativamente  

GusellaADV