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Corporate Indetity Manual


INTRODUCTION Welcome to the DIGI Mobil Corporate Identity Guidelines. This document is intended to be a definitive and comprehensive guideto how DIGI Mobil is presented in Spain. It contains 8 stand-alone sections covering all aspects of our internal and external communications. All templates contained within this document can be downloaded in their native file format from the website www.digimobil.es If you have any questions on how to use these guidelines then please contact: DIGI SPAIN TELECOM S.L.U. CIF B 84919760 Avda. de la Vega 15, 4ยบ Izq. Edif 3 28108 Alcobendas (Madrid) Tel: 916.629.867 Fax: 916.621.756 www.digimobil.es


INTRODUCTION

VISUAL IDENTITY Logo Elements Colors Typefaces

STATIONERY Business Cards Letterheads Continuation paper DL Evelope DIN-A4 Envelope 250x190 DIN-A4 Envelope 350x250 Legal documents Invoice 1 Legal documents Invoice 2 Legal documents Invoice 3 Corporate Map

DIGI Mobil Spain Corporate Identity Manual

PRINTED COMMUNICATIONS Flyer Poster CD

PHYSICAL BRANDING Cars Portable Signage Merchandisers

ELECTRONIC COMMUNICATION PowerPoint E-newsletters Email signature

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VISUAL IDENTITY Logo Elements Colors Typefaces


VISUAL IDENTITY

Logo The Digi Mobil ES logo is at the heart of our corporate identity and is designed to represent the comunication integrate service company. The full company name, Digi Mobil, must be used at all time; the common vernacular “DIGI” must never be used. To enhance our reputation as a fully integrated company, the corporate logo will be the only identity mark used by all service lines within Digi Mobil. The slogan "Siempre contigo" must be presented all the time with the logo. It is not allowed to change the font or the proportion of the slogan raported to main element Digi Mobil.

Printing the logo To ensure the logo always appears prominently, make sure there is always an area of clear space equal to half the size of the logo (see example 1a). Positive The logo can be used as a positive image and it can also be reversed. When producing the logo as a positive image use only the following colours: • CMYK; C-100, M-25, Y-0, K-10 (Blue) • RGB; R-0, G-130, B-195 (Blue) • PANTONE® Medium Blue C • Black (only when Blue is not available)

DIGI Mobil Spain Corporate Identity Manual

Example 1A

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VISUAL IDENTITY

Negative (solid colors) The logo reversed must be white with the slogan yellow (C-0, M-0, Y-60, K-0) (see example 1b). The solid color must be dark blue (C-100, M-25, Y-0, K-40)

Example 1b

Negative (gradient color) The logo reversed must be white with the slogan yellow (C-0, M-0, Y-60, K-0) (see example 1b). The gradient color must be from blue (C-100, M-25, Y-0, K-0) to dark blue (C-100, M-25, Y-0, K-40) (see example 1c) Example 1c

Monochrome (solid color) The logo reversed must be white with the slogan white (see example 1b). The solid color must be dark blue (C-100, M-25, Y-0, K-40) (see example 1d) Example 1d

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DIGI Mobil Spain Corporate Identity Manual


VISUAL IDENTITY

The logo can also be reversed out of a photo or other image as long as it remains distinctive and uncluttered.

Please note that when reversed, the logo must always appear in white.

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VISUAL IDENTITY

Incorect use of the logo Don't use alternate colours for the logo.

Don't place the logo in a containment field.

Don't skew or stretch the logo.

Don't re-typeset the logo or the slogan.

Siempre contigo

Don't add taglines, use logo as a read through or use in bodies of text.

Is the best

Don't add the name of a service line to the logo. INTERNET SERVICE

Don't eliminate "mobil" from the logo.

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DIGI Mobil Spain Corporate Identity Manual


VISUAL IDENTITY

Elements To gain brand awarness Digi Mobil is helped by 2 sets of grapgic elements. Those elements are also used to emphasis the design. Do not use theam closer to Digi Mobil logo.

Colors used for elemets: BLUE: C-100, M-25, Y-0, K-10 YELLOW: C-5, M-0, Y-90, K-0 RED: C-0, M-100, Y-100, K-0

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VISUAL IDENTITY

Colours CMYK BLUE Digi Mobil C-100, M-25, Y-0, K-10

BLUE (dark) Digi Mobil C-100, M-25, Y-0, K-40

YELLOW (Slogan) Siempre Contigo C-0, M-0, Y-60, K-0

YELLOW (Elements) C-5, M-0, Y-90, K-0

RED (Elements) C-0, M-100, Y-100, K-0

Colours Pantone BLUE Digi Mobil C-100, M-25, Y-0, K-10

BLUE (dark) Digi Mobil C-100, M-25, Y-0, K-40

YELLOW (Slogan) Siempre Contigo C-0, M-0, Y-60, K-0

YELLOW (Elements) C-5, M-0, Y-90, K-0

YELLOW (Elements) C-5, M-0, Y-90, K-0

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DIGI Mobil Spain Corporate Identity Manual


VISUAL IDENTITY

Typefaces Digi Mobil Es uses a small selection of fonts. Each font has been chosen to maximise our distinctiveness for each media or form of communication. These fonts are therefore not transferable between medias.

Stationery, reports, word processed documents

Arial

Signboards

Myriad Pro Semibold

Brochures, Printed materials Presentations

Myriad Pro Regular, Semibold, Bold

Special font for exclusive titles

Carefree

Examples of Typefaces Stationery, reports, word processed documents Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz

Signboards Myriad Pro Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz

Brochures, Printed materials, Presentations Myriad Pro Regular, Semibold, Bold

DIGI Mobil Spain Corporate Identity Manual

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz

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STATIONERY Business Cards Letterheads Continuation paper DL Evelope DIN-A4 Envelope 250x190 DIN-A4 Envelope 350x250 Legal documents Invoice 1 Legal documents Invoice 2 Legal documents Invoice 3 Corporate Map


STATIONERY

Business Card Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). The stock of card is Royal Kent Ivory 335gsm (grams per square metre), or the best matching equivalent in your local area.

1 2

Size: 50mm x 90mm Print: Two Colours Blue prints PANTONE速 Medium Blue C Black prints K-90

3

1

Contact Name Myriad Pro Bold , 14pt, upper and lower case, left aligned, positioned 20mm from top. Printed Black - 90

2

Qualification Letters Myriad Pro Regular , 7pt, upper and lower case, left aligned, positioned 25mm from top. Printed Black - 90

3

Contact Details: Myriad Pro Regular , 9pt, upper and lower case, left aligned, positioned 31mm from top. Printed Black - 90

4

Verso: Title Myriad Pro Bold , 9pt, Body Myriad Pro Regular 9pt, upper and lower case, left aligned, positioned 31mm from top. Printed White

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STATIONERY

Letterhead

1

Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres).

2

The stock of paper for the letterhead is Courier superwove white 104gsm (grams per square metre), or the best matching equivalent in your local area. Size: 210mm x 297mm Print: Two Colours Blue prints PANTONE速 Medium Blue C Black prints K-90 Red C-0, M-100, Y-100, K-0 Yellow C-5, M-0, Y-90, K-0 1

DIGI Mobil Logo 25 mm wide; positioned 12mm down from top and 20mm from left edge. PANTONE速 Medium Blue C

2

Address and Contact Details: Myriad Pro Regular, 5,5 pt, upper and lower case, left aligned, positioned 12mm from top, 57 mm from right. Printed Black - 90

3

Graphic Element 20 mm sqare, positioned 20 mm from left edge and 10 mm from bottom. PANTONE速 Medium Blue C Red C-0, M-100, Y-100, K-0 Yellow C-5, M-0, Y-90, K-0

4

Company Detalis Myriad Pro, 7pt, positioned 38mm from left and 10 mm from bottom. PANTONE速 Medium Blue C

3

4

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DIGI Mobil Spain Corporate Identity Manual


STATIONERY

Continuation Paper Portrait Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). The stock of paper for the continuation paper is Courier superwove white 104gsm (grams per square metre), or the best match equivalent in your local area. Size: 210mm x 297mm Print: Two Colours Blue prints PANTONE速 Medium Blue C DIGI Mobil Logo 25 mm wide; positioned 10mm up from bottom and 15 mm from right edge. PANTONE速 Medium Blue C

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STATIONERY

Continuation Paper Landscape Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). The stock of paper for the continuation paper is Courier superwove white 104gsm (grams per square metre), or the best match equivalent in your local area. Size: 210mm x 297mm Print: Two Colours Blue prints PANTONE速 Medium Blue C DIGI Mobil Logo 25 mm wide; positioned 10mm up from bottom and 15 mm from right edge. PANTONE速 Medium Blue C

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DIGI Mobil Spain Corporate Identity Manual


STATIONERY

DL Envelope Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). The stock of the envelope is White 100 gsm (grams per square metre) opaque stock, self seal flap, or the best matching equivalent in your local area. Size: 225mm x 115mm Print: Two Colours Blue prints PANTONE速 Medium Blue C DIGI Mobil Logo 25 mm wide; positioned 12 mm down from top and 20 mm from right edge. PANTONE速 Medium Blue C

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STATIONERY

1

2

3

DIN A4-Envelope 250x190 Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 250mm x 190mm.

1

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DIGI Mobil Logo 25 mm wide; positioned 12 mm down from top and 20 mm from right edge. PANTONE速 Medium Blue C

2

Graphic element 50mm wide, positioned 12 mm down from top and 20 mm from right edge. Colors from brand manual.

3

Info Text Myriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 10mm from bottom, 20 mm from left edge.

DIGI Mobil Spain Corporate Identity Manual


STATIONERY

DIN A4-Envelope 350x250 Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 350mm x 250mm.

1

DIGI Mobil Logo 25 mm wide; positioned 12 mm down from top and 20 mm from right edge. PANTONE速 Medium Blue C

2

Graphic element 50mm wide, positioned 12 mm down from top and 20 mm from right edge. Colors from brand manual.

3

Info Text Myriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 10mm from bottom, 20 mm from left edge.

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STATIONERY

Legal Documents Invoice 1 Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). The stock of paper for the continuation paper is Courier superwove white 104gsm (grams per square metre), or the best match equivalent in your local area. Size: 210mm x 297mm Print: Two Colours Blue prints PANTONE速 Medium Blue C

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DIGI Mobil Spain Corporate Identity Manual


STATIONERY

Legal Documents Invoice 2 Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). The stock of the envelope is White 100 gsm (grams per square metre) opaque stock, self seal flap, or the best matching equivalent in your local area. Size: 210mm x 297mm Print: Two Colours Blue prints PANTONE速 Medium Blue C DIGI Mobil Logo 25 mm wide; positioned 10mm up from bottom and 15 mm from right edge. PANTONE速 Medium Blue C

DIGI Mobil Spain Corporate Identity Manual

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STATIONERY

Legal Documents Invoice 3 Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). The stock of paper for the continuation paper is Courier superwove white 104gsm (grams per square metre), or the best match equivalent in your local area. Size: 210mm x 297mm Print: Two Colours Blue prints PANTONE速 Medium Blue C

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STATIONERY

1

3

4

2

5

Corporate Map Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 210mm x 297mm. Print: One Color Blue prints PANTONE速 Medium Blue C 1

DIGI Mobil Logo 65mm wide, positioned 30mm up from top and 30 mm from right edge. WHITE

2

Graphic element 50mm wide, positioned 18 mm up from bottom and 18 mm from right edge. WHITE

3

DIGI Mobil Logo 45mm wide, positioned 45 mm up from bottom and 60 mm from left edge. WHITE

4

Info Text Myriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 45mm from top, 110 mm from left edge. WHITE

3

www.digimobil.es Myriad pro 18 pt, lowercase. positioned 36 mm up from bottom and 110 mm from left edge.

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STATIONERY

Corporate Map Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 210mm x 297mm. Print: One Color Blue prints PANTONE速 Medium Blue C

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1

DIGI Mobil Logo 65mm wide, positioned 30mm up from top and 30 mm from right edge. PANTONE速 Medium Blue C

2

Graphic element 50mm wide, positioned 18 mm up from bottom and 18 mm from right edge. WHITE

3

DIGI Mobil Logo 45mm wide, positioned 45 mm up from bottom and 60 mm from left edge. WHITE

4

Info Text Myriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 45mm from top, 110 mm from left edge. WHITE

3

www.digimobil.es Myriad pro 18 pt, lowercase. positioned 36 mm up from bottom and 110 mm from left edge.

DIGI Mobil Spain Corporate Identity Manual


STATIONERY

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PRINTED COMMUNICATION Flyer Poster CD


PRINTED COMMUNICATIONS

Flyer Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 140mm x 140mm Print: Full Colour DIGI Mobil Logo 25 mm wide; positioned 8 mm down from top and 8 mm from right edge. Negative or positive depends on backgraound. Title Myriad pro BOLD 36pt UpperCase or Lowercase depends of message. Positioned 8 mm down from top and 10 mm fromleft edge. Colors: YELLOW, DIGI Blue or White depends of background. Subtitle Myriad pro regular 15pt UpperCase or LowerCase depends of message Positioned 4 mm down from Title and 10 mm fromleft edge. Colors: YELLOW, DIGI Blue or White depends of background. BodyText Myriad pro regular 10pt UpperCase and LowerCase. Positioned as the designer choose. Colors: YELLOW, DIGI Blue or White depends of background.

DIGI Mobil Spain Corporate Identity Manual

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PRINTED COMMUNICATIONS

Poster Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 297mm x 420mm Print: Full Colour DIGI Mobil Logo 80 mm wide; positioned 20 mm down from top and 25 mm from right edge. Negative or positive depends on backgraound. Title Myriad pro BOLD 70pt UpperCase or Lowercase depends of message. Positioned 68 mm down from top and 50 mm fromleft edge. Colors: YELLOW, DIGI Blue or White depends of background.

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DIGI Mobil Spain Corporate Identity Manual


PRINTED COMMUNICATIONS

CD Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 116mm x 116mm Print: Full Colour DIGI Mobil Logo 25 mm wide; positioned 15 mm down from top and centered. Negative or positive depends on backgraound. Wedsite Myriad pro Regular 10pt LowerCase. Positioned 10 mm up from bottom and centered.

DIGI Mobil Spain Corporate Identity Manual

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PHISICAL BRANDING Cars Portable Signage Merchandisers


PRINTED COMMUNICATIONS

Car Branding Must be made using graphic elements from Digi Mobil Brand Manual. Predominate color is Digi Light Blue C-100, M-25, Y-0, K-10 For emphasy are used the other colors from brand manual such as Red, Yellow and Digi Dark blue. Fonts used ar Myriad Pro Bold or Regular, UpperCase and LowerCase depending on the message. The Digi Mobil logo must be placed to be visible and with clear space around it.

DIGI Mobil Spain Corporate Identity Manual

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PRINTED COMMUNICATIONS

Portable Signage Portable signage can be used to create a brand presence at dealers or event sites. The following template refers to creating artwork compatible with the Expand

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DIGI Mobil Spain Corporate Identity Manual


PRINTED COMMUNICATIONS

Merchandise Merchandise includes all corporate gifts and branded goods; and when used properly, can be a powerful marketing tool. Care however must be taken to select aproduct that is appropriate for the task. For example, a plastic pen would not be a suitable corporate gift at a business partner. Equally an expensive item would be ineffective 'give-away' at an exhibition. Digi Mobil holds limited stocks of branded items and also produces bespoke items for specific events. This section provides example of the types of products used and how they have been branded.

DIGI Mobil Spain Corporate Identity Manual

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ELECTRONIC COMMUNICATIONS PowerPoint E-newsletters Email signature


ELECTRONIC COMMUNICATIONS

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Digi Mobil Spain Brand Manual