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MUSIC IN THE MIDDLE L WHAT: A 100–125 local band, 15–20 headlining acts music festival aimed at 18-35, college students, lower to middle class, primarily US residents in the Southeast. Attractive to; active, and inactive crowds, i.e. Active( frisbee, laser-tag, rock climbing, capture the flag, hula hooping, dancing, scavenger hunts, etc.) Inactive( hammock lounge, beer gardens, yoga, meditation sessions, music and craft workshop, arcades). Aim to sell minimum of 20,000 tickets with a 50,000 cap on ticket sales

WHERE: Nashville, TN

WHEN: October, 2013

BY WHO: Neon Stanza


FESTIVAL PURPOSE Instruments/ equipment used, show history). If available send us live show footage, music videos, pictures of the band/group together and individual pictures of members. We will gladly promote any upcoming shows you have and album, EP, LP or single releases. Also provide us with your official Website/Facebook page, twitter account, google plus account, members name and a phone number we can reach you with. We greatly appreciate it and look forward to bringing our community together. Please help us do so by sharing our page with everyone you know. Support your local music scene and help turn “music city� truly into MUSIC CITY!

Thank you,

Music in the Middle Staff


PUBLICITY/COVERAGE: Company name and logo on all advertising, print, merch, radio, internet, and Television. Incorporation into event name. Special Tent area for Marketing their products in innovative and entertaining ways. Size of tent can be negotiated. Ex. heineken has a beer check in at one festival where people can keep their beverages cold. Microsoft XBOX has a tent at bonnaroo where gamers can game during the day and rave at night.


COMMUNITY/DEMOGRAPHICS: 18-35, college students, lower to middle class, primarily US residents in the Southeast. Attractive to; active, and inactive crowds, i.e. Active( frisbee, laser-tag, rock climbing, capture the flag, hula hooping, dancing, scavenger hunts, etc.) Inactive( hammock lounge, beer gardens, yoga, meditation sessions, music and craft workshop, arcades).


BENEFITS OF PRINCIPAL SPONSORSHIP: The 2 principal sponsors we are going for major beverage companies. We will offer them exclusivity in their brand, in that category, EX. Budweiser sponsor, we will not have Miller etc.

20 VIP wristbands

Company name and logo on all advertising, print, merch, radio, internet, and Television. Incorporation into event name. Special Tent area for Marketing their products in innovative and entertaining ways. Size of tent can be negotiated. Ex. heineken has a beer check in at one festival where people can keep their beverages cold. Microsoft XBOX has a tent at bonnaroo where gamers can game during the day and rave at night.


SPONSORSHIP LEVELS: • MAJOR SPONSOR $50,000: Company logo promi nently displayed in all print advertising, posters/ postcards •

Company logo prominently displayed in all print ad vertising, posters/postcards

Logo inclusion on event t-shirt (if applicable- deadline: 2 months before the show)

10 VIP wristbands

Plus 20x20 tent to Market products.


SUPPORTING SPONSOR •

Logo displayed in all print advertising (deadline: 2 months before the show)

Company logo displayed on 2,000+ posters (deadline: 2 months before the show)

Company logo displayed on 25,000 Flyers (deadline: 2 months before the show)

5 VIP wristbands


CONTRIBUTING SPONSOR $5,000: •

2 VIP wristbands

Logo and link to sponsor’s website displayed on offi cial event websites

Company name listed in Official Event Program*


CONTRIBUTING SPONSOR $5,000 COMPANY NAME: CONTACT NAME: ADDRESS: TELEPHONE: FAX: WEBSITE: EMAIL: DESCRIPTION OF WHAT WILL BE PROMOTED IN BOOTH & SIZE REQUIRED: LEVEL I would like to sponsor at the level of (please check one): Major Sponsor $50,000 Supporting Sponsor $20,000 Contributing Sponsor $5,000 Principal Sponsor 250,000 I would like to personalize my sponsorship level, please contact me to discuss the cost Please note: *Prices increase if require more than one 10x10 space *Possible discount can be applied if sign up for 3 or more SRES events


PAYMENT INFORMATION (please check one): Check enclosed Payment will come later Invoice me Charge a credit card (10% processing fee added) cc # exp. Signature to authorize credit card: date SRES Tax ID# Make all checks payable to [ ] and mail to


BOOTH SPACES We are accepting applications for the following types of food vendors: Booths: a 10 x 10 space will be provided. Multiple spaces may be available. Power and water will be additional charges depending on individual vendor needs. Mobile unit spaces: self contained vehicles or tents that provide their own power and water systems. Carts: may sell pre-packaged , non-perishable items or cooked items There are vending spaces available inside the concert venues, in Centeroo and in the campgrounds. For Centeroo and the campgrounds, preference will be given to vendors that can provide breakfast, lunch, dinner and late night fare from Thursday morning until Monday morning. Since we are expecting a large crowd for the weekend, it is imperative that each vendor has the experience and ability to serve large numbers of people quickly for extremely long hours.

The rent for each 10 x 10 space will be a $400 guaranteed flat fee and a percentage of gross sales. All guarantees must be paid before the event. Percentages will be determined with each vendor individually. Percentage of gross sales will range from 15 percent to 30 percent depending on complexity of menu items. We require a $200 deposit per booth payable upon acceptance in order to secure your spot. The balance of your guarantee, along with any fees due for power, water, trash deposit, tent rental and premium space fees must be paid in full in advance of arrival at the festival. All rent must be paid by the end of the event. ďżźďżź For some vendor rows the festival will provide artistic headers above the booths. These booths will be charged an additional fee for the premium space. Premium space


FOOD AND BEVERAGE ITEMS consists of the high traffic areas close to the Main Stage and Second Stage. In addition to traditional festival fare, we would like to have a diverse array of interesting food items available, all at reasonable prices. Please consider your pricing carefully and try to keep your prices to under $10 for any single item as well as including some lower priced items. Many people will prefer vegetarian options, so we encourage you to be creative in your menu offerings. Vendors may apply to sell homemade (nothing from concentrate or power) beverages, but all pre-packaged beverages and bottled water must be purchased on site through our distribution system. Along with all foods choices, any special-


TICKET PRICES ty beverages sold must be pre- approved by the festival or it will not be allowed. Deadline For submissions is July 1st. ADVANCED(3day):$200.00 CAMPING PASS(3day):$50.00 EARL YBIRD(3day):$145.00* REGUL AR(3day):$230.00 RV PASS:$200.00 VIP PASS:$500.00 *service fees includedv


STAFF CONTACTS Cameron Sloan 615-293-3438 Stanza.Neon@gmail.com MTSU Bachelor of Applied Sciences Minor in Business Administration Minor Engineering Technology 6 years senior management at CEC Entertainment inc. and worked as event planner and Fundraising chair. Started Neon Stanza Events LLC, and hosted and promoted shows around Middle Tennessee. Attended multiple large festivals around the world, as well as hundreds of concerts and arts events. Supports and encourages local artists by planning events and promoting shows and drawing large crowds to events.

Stephen Masterson 615-796-9186 Stanza.Neon@gmail.com MTSU / Motlow State Community Collegev Major in Recording Industry Minor in Environmental Sciences 12 Years general contracting/carpentry/machine work in family owned Home building company, Masterson Homes Inc., with vast experience in all forms of construction. Attended numourous music and art festivals around the nation, with personal interest in the architectual concepts of festivals. An avid concert attendee and show promotion staff leader for Neon Stanza Events LLC.



MIM Sponsorship Package