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Digital Warehouse Service AD MANAGEMENT, PREFLIGHT AND AD TRACKING – GURU DESIGN “DIGITAL WAREHOUSE” SERVICE - $15 PER AD 1) Receive all CAMERA READY ads for all designated products and publications in a predetermined Gmail account named for each market. 2) Identify and sort each ad to it’s proper product or publication

3) Enforce the highest ad quality control standards through preflight a.

15 point preflight checklist for each camera ready ad

c.

Provide report to advertiser of all ads deemed unacceptable

b. d.

Properly archive all ads deemed acceptable on a safe storage device Preflight the replacement ads. If the book has 50 ads preflighted, I estimate that less 15% will be sent in again for a second Preflight. That 15% in built into this low rate above.

4) Communicate with the client and the sales rep. regarding proofs, revisions needed, problems and approvals. Note: Ad will not run until client submits an E-mail to the sales rep. – or myself designating that, “ad is approved for print.” 5) Index all ads and their preflight status on a “Tracker” for each product that is assessable in a public domain and can be checked by all reps at any time. To be updated every few days during off season and daily at specific crunch times. Ads that go on the Tracker initially will be provided by the sales reps. 6) Storing and back-up of all ads and correspondenc. As a suggestion to cover this cost you may increased the rate of the sale.

BENEFITS OF THIS SYSTEM • • • • •

Peace of mind – single reliable source for all ads for all products Tracking – Available for all reps to see or use. Better quality camera ready ads

Fewer lost ads - a simple system will help keep track of all ads in.

Savings of Time, Effort and Frustration –


Ad Building Services AD PRODUCTION OPTIONS For products and publications that need ads repaired, rebuilt, or built new.

The “AD REPAIR” PACKAGE - $25 PER AD

If an ad fails the 15 Point Preflight checklist and up to 3 minor elements are require to repair it, the AD REPAIR package is the cheapest way to go. The advertiser will provide the replacement elements that meet the Quality Control Standards to qualify for this rate. Guru Design will replace the bad elements with the good ones and the ad will be deemed completed after final approval from the advertiser or sales rep.

Additional research to find better art elements, to rebuild flattend text, to rebuild ad shells, or illustrations by Guru Design do not qualify under this rate. Repair means replacement of bad elements with better elements, not rebuilding the ad.

The “MAKE-IT-PRETTY” PACKAGE - $75 PER AD Say for example a client wants an ad built but doesn’t have much money to spend, then the MAKE-IT-PRETTY package is the answer. This allows the art direction for the ad to come from the client as they send in ALL art elements that must meet the Quality Control Standards Checklist.

Guru Design will put together an attractive ad with a solid color background, high resolution photo(s), (which Guru Design will gladly color correct), company logo, any additional art elements, and the text. Guru Design will arranged the text within a layout using standard fonts adding variety with color, size, italics, boldness, underlining, or condensing. A custom shaped header and/or footer may be added for variety along with a conservative border. Camera ready decorative art elements may also be provided by the advertiser. Rebuilding ads sent from another publiation would fall in this category.


Ad Building Services THE “PREMIUM-AD” FULL SERVICE AD AGENCY PACKAGE - $125 PER AD Guru Design’s artist is the winner of 17 Florida Press Association Awards and 7 Florida Advertising Federation Awards. Guru Design will fill the roll of an invisible in-house Advertising Agency. This will give you a competitive advantage to customers that want “Advertising Agency” quality but don’t want to go through an expensive ad agency.

Because of the high overhead, typical ad agencies have to charge over 4 times the amount for similar quality art work! Guru Design provides an expensive service but not an inexpensive rates. This is due to the owner being a freelance designer with a low overhead. Your company will benefit with the PREMIUM-AD by providing a premium quality option to the client that makes the entire publication look better and allows a mark up because of the low rate.

The PREMIUM-AD takes the MAKE-IT-PRETTY AD and SUPERSIZES it with many enhanced features such as: • Custom dynamic backgrounds • Transparencies • Gradients • Beveling • Custom borders • Embossing • Lighting elements • Color Enhancing • Custom illustrated elements • Advanced Color Corrcting • Shadowing • Photo touch up • Typography • Photo sharpening • Specialty Fonts • Custom photo creation • Stock photography • Advanced text editing • Custom location maps • 3D elements • or other features... • QR Codes • Also a Professional Creative Consultation may be applied for clients wanting to identify marketing objective using a Guru Design tool pinpointing company benefits, strengths and so forth for the ad. This marketing research report can then be returned to the client for future advertising ventures and campaigns. It’s a great service for new clients especially.

BENEFITS OF THREE AD OPTIONS • • • • •

Peace of Mind - single reliable source for your ads

Improved Customer Friendly Options - Your company will benefit from having more package options for ads. Improved Ads - for ALL your publications as everything built now will be at the preflight standard.

Competitive Advantage - Where most publications have an inhouse production staff, you will have that and a an invisible ad agency on hand.

Customer Retention - Customers value more what they pay for, especially when they can see the difference and the ad works.


Ad Building Services Below is an example of a live online ad progress tracking system for one company. Central Florida Education Guide I

Derek's Builds & Repairs

Inbound Ads ($15) Ad built by

Berry, Berry Teddy Bear

x

Size

Yes Pg BC ¼

½ FP

Brighthouse - Breakfast of Champions

x

Champion Orthodontics

x

Elite Fitness Training -

x

x

LDA Campaign / nuclear ad

x

x

x

x

x

x

87

x

89 T

x

x

X X

Page Private School

xx

x x

x

x

OS LM

x

X

x

x

fixed

The Geneva School - from school

x x

x

1

2

3 4

Mike Invoiced

Warehousing Completed Date

x

$15

6-14-2012

x

$15

6-14-2012

Approved Yes

Date

Derek Invoiced

x

x x

x

Warehouse

Client

x x

x

Warehouse

x

Client

x

Agency

x

Holding on Amy

x

Agency

xx

Agency

No

Ad has coupon Expires Dec. 2012

x x

?

x

x

x

Client

x

x

Warehouse

x

$15

6-14-2012

Warehouse

x

$15

6-15-2012

x

$15

6-15-2012

x x

Proof Status

xx

x

Tuskawilla Montessori

6/14

x

x

Park Maitland - 2 Ads

Premium

holding on Janus

x

??

$125

MIP

x

holding client

x

2 Ads

Pace Brantley School Pick-up from Org-Sem Locator Map

x

x

x x

xx

Orange Dental

x

x

x

77

$75

Derek

x

Master’s Academy

Orangewood Christian School

x

x

Tampa

Minor Repair

Derek Derek

x

Legoland

OCPS – Trades

6-15

x

x

x

Current Art Location Client

x

Legacy Academy Preschool

National Lewis University - Tampa

x

x

x

Kids & Company

Pass Fail Pics Text Logo Size Y/N Date

+ $25

Client

x

Foundaton Academy

x

SP

Why Failed

x

x

Janus Essay Contest / Start over also has biz card in it

Preflight

x

x

First Academy

X

Pick Up

x

Avatar Development

X

Coming

GUR

Agen

Client

Advertisers in & Job info

Other

Done

Client Contacted

x

Agency

x

Client

x

Warehouse

Call today to have Guru Design make ads, preflighting, wharehousing, sales, design / layout and tracking very affordable and efficient.

Guru Design - 407-616-7646

Invoice Sent

Payment Received


Ghost Magazine Ad production - freelancer  

Ghost ad designer for your magazine or publication - Freelance pricing

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