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Design Portfolio Contact Aalto University, Espoo, Finland +358 44 943 6870

Qianfei Gu Selected projects completed during 2017-2019

The Lost City of

PickuP Location-based list-making shopping reminder app


The Riverbank

User Interface/ Experience Design


Interaction & UX Design/ Evaluations

RIC Public Transportation APP


Service/ game design

Business design

Culture related

Collaboration between Yle and Aalto University



NALM Fashion Branding

UrbanIxD & Space Design




P u k c i P Oct. 2019 - Dec. 2019 Interaction & UX Design/ Evaluations Individual project The project was innitiated by the course “Designing interactions” in Aalto, the teacher Antti Salovaara stressed on the importance of experiencing different interactions from the perspective of users. I tried out different ways to improve user experience by changing the in-app gestures, layout of the main menu, etc. The outcome is a location-based list-making shopping reminder app, being informative as well as advanturous within the app. prototypes concept

final design

analysis user test


Concept generation & Challenges Concept genreration

User scenario

The task for the course is to design the UI for a service (mobile and desktop) app that can 1) Make an alarm, other kind of notification/reminder, or send a message to someone else 2) At a certain time in the future, or at a certain location 3) Provide ways of interactions (taps, swipes, animations, visuals)

Design challenges Besides the elements I mentioned before, I also came across other challenges: Which UI design pattern or patterns are going to be used? How to arrange the information on the shopping list, should the app just show the names of the items, or include the pictures, or the combination of information and pictures? What order should the items follow, the order the algorithm is providing or the order the users can customise themselves? Eventually, I decided there should be a set order which could also serve as a functionality of the application. After items are put into the list, algorithm will rank the items according to the distance from the nearest to the most distant. While the users can also make some customisation towards the shoping list.

Put it on your Pickup list and once you pass the store...

So I came up with the idea to make a “shopping lists”, which allows the user to make a shopping list of items which could not be bought everywhere, which are relatively necessary for people to put in the list. Apart from list making and checking part, users will get notifications when they are approaching items in their pick-up list. See the sketching on the right, creating the user scenario. At first, the main focus was on the notification part. I tried to figure out what is the best way to inform users. What information should be provided in the notification to make them feel the intention of buying while not bored with the content? Should there be recommendations function? And about the main menu, how to effectively integrate navigational features such as maps with user’s item list control? What is supposed to show on the main menu?

User task flow open app

add item

adjust priority

see details


buy now

That one light bulb you never have at home stops working.

... you’ll get the notification and won’t forget to grab it! get notification

click for info

buy now


remind later

get item

Prototype & Alternatives Generation of protytype

User test Scenario depiction during the test

Creating the main menu

Generating alternatives for the test

In this prototype, on the main menu the app itself arrange the order of the items according to “distance”, for it is a location-based shopping reminder. To present the information in a more visualised way, differentiate the size of the item boxes, the nearest item goes to the top. There are three sizes in total, with only the largest one showing more information - price and distance of the item. At the same time, the users can make customisation towards the list, they can move their favourites to the top so they’ll get special notifications for the prioritised items.

I clarified the two factors or variables I would like to test: Informativeness and adventurousness according to the design challenges listed above. So I firstly decided to present two total different interfaces and interactive actions, however, it is relatively hard to evaluate which is better because there were no identical factors. Consequently, wo menus using features to prioritise items are generated. The idea was to find whether a more dynamic menu can rely the feeling of exploratory and discovery without sacrificing informativeness. In the dynamic prototype (left) user can prioritise item by dragging while in the checkbox version (right) by ticking items which would be sent to top.

Imagine you are looking for some items that are not available in every store. You could not simply get everything at once, so you put them down in your shopping list. It might happen that you sometimes forget some items on the list when you go shopping, or even forget to bring the list with you. Hence, you download the “Pickup” app. Tomorrow is your best friend’s birthday and you know she wants a music playing device recently. So you prioritise them on the top of your pickup list.



a demonstration of my initial idea

first prototype

press icon

icons start to wiggle

drag fav item to top

item prioritised

click “check” button

choose your fav items

“confirm”, send to top

items prioritised

User test analysis User test How to organise the test There were three different test sessions. Both video shooting and screen recording were used to capture the think aloud sesssion and the interactions also misclicks of the interface. The testees at first should be read a pre-written test protocol for the user and that included all the necessary test information and the user scenario for the test user. Six participants involved in the test and each tested both menus. The order in which menu was shown for the users between different test subjects altered for trigulation. 50% of users are testing out the dynamic version first while the other 50% checkbox version first. Triangulation was used to erase the learning outcome.

Questionnaire analysis Easiness to customise the dynamic menu

Excitement to move item in dynamic menu

Which is more “adventurous”?

Basic information Gender

50.0% 16.7%


50% Male











Age 25-30

Which is more “informative”?


Easiness to customise the checkbox menu

Excitement to move item in checkbox menu 33.3%

3 methods used in the test Thinking aloud: asking testees to say their thoughts

Vocational orientation 33.3%

Design related


Observation: amount of misclicks counted manually from the recordings


Post-test interview: questionnaire after the task was done I assumed that these parameters would give the test a triangulation and therefore ensure that I get at least some results that help us determine the “winner” of the two interfaces, at the same time testing our two main characteristics, adventoureness and informativeness.







Which do you like better?

Non-design background

Phone using habit

Testing different prototypes first - triangulation



Test first

50% of users are testing out the dynamic version first while the other 50% checkbox version first. Triangulation was used to erase the learning outcome.


The total amount of mis-clicks Dynamic





checkbox dynamic

Insights & Evaluation Rflections and insights Reflections on flaws and restrictions Easy to understand

edback Instant fe

More visualised information

The two versions didn’t have the exact same functions, for example: in the checkbox, users are not able to de-prioritise, nor prioritise one item each time. The outcomes resulted from this should be users.

Practical, efficient

Some users think to prioritise items in the dynamic version takes more time, not productive, even though the design is appearently more interesting. These are all valuable personal preferences, but how should these preferences interfere with our future design solution? Should we just choose one group of them as our target group then? In this case, should I also consider the time consumed within learning how to use the app? The prototype adapt to iPhone11, XR, or Xs, and I used XR to test the users, If some of them are Android users, are they also using whole-screen mobile phones or not? It also affects the result and personal preference.

Very fun and interactive

nt Slow, not efficie

Comments on the Dynamic Prototype

Results from the test

Clear and simple

In real-life scenario, there’s no completion of a task, or to say there’s no clear instruction where the task ends. However, in the test, it is also hard to say when to tell the users the task ends, how many mis-clicks should we take into account is not clear. t t in forma Consistan

Heuristic evaluations

Not interactive

Inevitable restrictions Only certain features of the app were shown during the test. I didn’t provide the “tap to see item info” so the users may be confused why there is no further information of the items.

Comments on the Checkbox Prototype

The are limited gestures and animation within XD, for example we can only use “tap & drag” to recreate “press & drag” gesture.

The number users rated are relatively difficult to compare, hard to conclude an exact orientation. See the three questions on the right side, no one chooses “neither” in these three quesions, which is a good result. However, preferences of people are distributed evenly, leaving us a hard time to further elaborate our design.

I was thinking about some of the most popular UI patterns, listed as follows, eventually decided to choose the combination of top bar menu, list type menu and gesture-based nevigation, making sure every most-used function can be done within one or two steps, at the same time hiding elements like Settings, snoozed and other features that are less used or have little contribution to the primary experience. *

Insights from user test It turns out that there’s no need to sacrifice informativeness for the adventurousness. I can also figure out if there’s any possibility that I can provide with users the same amount of information of each product, eg. By different gestures like pressing to show info, then pressing longer to move the items, like iPhone. The more effective way to show information is that the users can see the item info by just clicking the box, and info will pop up from the bottom as box.

Top Tab Menu(Facebook)

List Type Menu(Google Drive)

Full-Screen Flat Menu(NASA)

Bottom Bar Menu(ASOS)

Pictorial Circle Menu(Docs)

Gesture-Based Menu(Instagram)

Conclusion of the test In my design, I choose to stick onto the dynamic version. Because there is actually more fun while using, and the insights of the users are gathered to improve the informativeness and intuitiveness. And I decided to conduct another user test when completed my version of interface and use the SUS score for the evaluation of my design. If the dynamic menu can show more information, there is a relative advantage when the number of items need to move is not that much.

Functional Architecture

Navigation chart Nevigation chart

back to list

keep on searching search

input name

choose item 1

list of items

yes, add to list

add one item successfully

detailed info

“search item”

- add new items - delete items Shopping list making

- archieve items

- notify when approach items nearby Notifications

“press item”

- get notification when in sale - snooze, remind later

- add catagory

- buy item, navigate

- detailed info: price, distance..

“map view”

- find the nearest item - sort items by distance - sort items by price - only check currently in stock

choose limit

map with many items

- see customised catagories Settings

sort by price,

choose one item


map with each item one place

buy now

map with only one item

choose one icon show on map

- sign in

Map overview

new list with item in first row

wiggled icons

PickUp list

- log in & log out

- nevigate for items

wrong, back

scan code

- get notification when in stock

- prioritise item

- view item location

buy now

“click one item”

log in

sort by price,

detailed info

in words


- see snoozed items before

change catagory

- see archived items before

add catagories

- change distance of getting notified


- see the items bought with PickUp

“see snoozed”

snoozed items

- see the distance saved by PickUp “see archives” add to list

archive items

end of use


“check now”


swipe upwards press, drag

main menu

prioritised item by user

archive item

notification lockscreen

notification unlock

open the notification

detailed info of item

map overview, all items

input, show one item

see more locations

choose filter to item

show info of location

search page

click search column

input search item

see item pop-up info

add-to-list successfully

swipe left

swipe right

swipe left

pickup main menu log in page

sign up page

change the catagory

delete item in catagory

items in one catagory

customised catagory

hamburger menu

Interactions & Features

swipe right iittala Leimu lamp


Home deco Within 551m

BYREDO candle SureHome to archive? deco

swipe left

Within 328m


press, icon wiggles

swipe left on the hamburger button so user can smoothly see functions

pickup main menu, the order of the items are listed according to distance

press the icon for two seconds, it starts to wiggle to get a hint of moveable

drag the item to top, user can prioritise all the most-needed items

prioritised items will be in the “favourite” catagory, uses will get special notifications

swipe to left to archive within the size of the icon, users can see archived items

User interface Design Logo Construction The name of the App is “pickup�, self-explainatory covering the main functionality. It is a location-based, shopping-list making and reminder app, while leaving users possibilities to explore the adventurous features and interactions.

Aa Brig regular


#678c89 CMYK: 57 24 30 7

#82b29c CMYK: 48 12 29 2

#b1d5c6 CMYK: 30 5 15 0

#f9f8ec CMYK: 3 2 6 0

The Lost City of

Rokast Jun.2018 - Dec.2018 Service Design/ Game Design Individual work “Culture shock” has been drawing people’s attention, however, “reverse culture shock” is less talked about. It is a phase for those overseas education seekers who decide to come back must be going through. The outcome is a set of board game “The City of Rokast” and the matching service system provided for the user group, helping them conquer the consequences brought by reverse culture shock. macroscopic research problem identification

user research


concept service system

user test

Background& Cultural Studies


Challenges of Reverse Culture Shock

Nowadays, an increasing number of Chinese students choose to pursue further studies overseas.


By the end of 2016

As you've settled into a foreign location, you've spent less time in your home culture. Upon return, not only is home different from what you are now used to, it may be different from what it was when you left, and different from what you expect. Cross-cultural adaptation stress, change of routine and a lack of familiarity contribute significantly to reverse culture shock.

the total number of returned overseas students in China million


In 2017 students to pursue further education abroad (compared with 2016)

608,400 (11.74%↑)

Challenges of Chinese Culture

No interest

Traditional Chinese Culture

People at home aren’t interested in hearing about the returners’ foreign experience.

Traditional Chinese thinking like Moderation and Confucianism


Super Cities

The returners miss the lifestyle social status, and tight-knit foreign affairs community they may have enjoyed abroad.

High-speed life of life in Beijing, Shanghai, Hong Kong etc.

People Changed or I changed

10 variables that affect reentry stress

New changes and new lifestyles in China

Alipay and WeChat Wallet are well established mobile wallet in China, through which people do not need cash.




Marital Stage


From 2011 to 2016

New Forms of Transportation The speed of CRH (China Railway High-speed) is the highest among all the current commercial trains in 15 countries.

the number of job-seeking returners compared with the total student number before 2011


The proportion of students returned in all the students 79.3%

The values and attitudes of some of the family and friends may be surprisingly different.

New Terms of Payment

the total number of returned overseas students (compared with 2016)

480,900 (11.19%↑)

Emotional Challenges

High-speed Logistics Services The logistics of e-commerce platforms are so fast, like one-day delivery services JD and Tmall.

The reason of home-coming

Amount of Preparation Length of the before overseas stay interaction with home culture home-coming when abroad

Difference between overseas and home culture

Available Take-away Food People can order take-away food online 24/7.

New Attitudes & Values of Sojourners New Vaues and Perspectives People often develop new attitudes, values and perceptions which cause stress on reentry.

Not Knowing What Is Home They may have an unclear concept of home now.

Different Views on Relationships They may place more value on relationships than others. People in China are too busy for one another. They may feel like they can't relate to others.


Macroscopic Research


Social People who have obtained bachelor degrees or above in foreign countries can enjoy preferential policies for inter-regional dispatch. They can choose to live in large cities such as Beijing, Tianjin, Guangzhou, Shenzhen, Nanjing etc.

Many universities or research institutes make arrangements for the work of family members of returners.

There are services in major cities across the country, providing consultancy and information for returners.

Economic People who have obtained bachelor degrees or above in foreign countries can purchase economic house.

The returners can enjoy a 10% exemption for tax of vehicle purchasing. If the returners are starting a business in Beijing, you can register in the Zhongguancun Science and Technology Park and get different levels of free subsidy. Entrepreneurship companies can enjoy partial exemptions for tax and office rental.

China Overseas-Education Scholars Development Foundation

Chinese Service Center for Scholarly Exchange

Shandong Service Center for Scholarly Exchange

Ministry of Civil Affairs of China

Ministry of Education of China

Department of Education of Shandong Province

The China Scholarship Development Foundation has set up a service center for building an overseas talent database and providing operational management services in the field of talent exchange.

Chinese Service Center for Scholarly Exchange was established in1989, registered as a legal entity. It is mainly engaged in studying abroad, returning to study in China, and education.

Service includes the management of student registration, consulting, the assisstance to students in handling the procedures with overseas academic certification and employment, and the guidance to foreign students.

Technological There are advantages in vocational evaluation process for those who have obtained professional degrees and would like to engage in teaching. The Chinese Academy of Sciences and other institutions of higher learning provide research funding and housing subsidies for some of the teachers.

Douban Group The returned overseas student group in the Douban currently only has a British branch and very few members.

Guide for Returned Overseas Students In 2012, China Personnel Publishing House published a guide for returning students to study abroad.

Overseas Design Alliance Wechat Official Account ODA provides a platform for Chinese designers who live overseas, mainly in the US, to communicate and collaborate.

User Research

Design Concept Insight my return, I did everything “Upon all by myself.Luckily, my closest

Focus Group of my friends came back receiving two “One offers on salary of 200k and 400k annually.

He chose the job with lower salary for its prospect would be promising. He was told the fact later that nearly everyone’s future salary is highly related to his or her first job.

“I could still remember when I was in San Francisco, a city full of fancy restaurants and streetside stalls. The pickled vegetables in a Chinese restaurant is the best I’ve tasted in my life. I have never tried any better.

live with my parents since I came back. “IWe’ve been arguing a lot because of our difference. Also I cannot find a perfect house for renting.

friends also came back with me, it’s unbelievable. The friend zone of the returners is rather exclusive. So when I met someone who comes back home, I am eager to help.

Salary negotiation and other hidden rules at work

Exclusive friend zone

Trouble in renting house

“ Several years ago when I came

back, the design industry is new area in China. I got hired by a famous design company. They told the clients that they hired a graduate from a well-known university overseas, however, they did not actually agree with my ideas nor think I have received so-called traditional art education properly. Then I decided to help my friends who comes back from abroad with their job-seeking.

Difficulty in job seeking

Attitudes to deal with different views of others

Impossibility to find the exact taste of food abroad

Design Concept Designed for the returners who come back from abroad, the service combines entertainment and situations that he or she might be faced with in real life to help them adapt to life in China, get access to the necessary information for life and work, and grasp the rhythm and cultural background of domestic life to conquer reverse culture shock.

User Journey Map

Service design Stakeholder map buy food and drinks

e giv


t ou

t ren

on up

pr ov ide


e nu e ev th

sh ow

Cafe/ restaurant

train the staff and pay the salary

or ga

pa yf or

ni z eg



am e&



pl a ye rs

e giv

provide with nenue Players

o ati u t si



th ev en ue th ea ds

be the referee and arrange the players


The Lost City of



The Lost City of

find the venue


show the game

es c i o

frustrated due to reverse culture shock

friend recommends a game The Lost City of Rokast

find the game intro online

find the wechat program and read the settings

have a bunch of new friends to go through reverse culture shock together

find out new ways too deal with different situations

play the game

decide to play the game find the nearest venue

Wechat program

e venu t s e e t r nea men e e am g h t n g rre nd he nd fi the a a t o y d a p y d gs an pla n tti e s g am e e h t ay displ

a ns

stable customers

Business Model Key Partners Staff Supply



Venue Provider



service referee of the game character evaluation

money consuming activity recommand to others

venue to play game food & drinks cleaner

Wechat program positioning service

financial assistance

salary coupons of venues

ease pressure larger friend zone

food consuming advertisement

Wechat Pay Wechat service & ads

sence of belongs of the returners

restaurant & coffee bars wechat programme

Key Activities emotional preparation entertaining

Value Propositions personalized game experience

Products & Services

Gain Creators

physical game-playing offline gaming experience

social confidence achievement

instant & easy access

payment processing

multiple venues

customers’ stereotyped thinking higher participation in game

real-life participation

Customer Job(s)

fast responses

familarity with other players

larger friend zone

lower price

situation rehearsal

customized character offline game experience different perspective selection

Chinese norms

personalized character set

levels of game settings

coping with reverse culture shcok

clear instructions stores in business cilcles variable answers

Pain Relievers



video instruction entertainment

different payment method

frustration on game complexity


no fixed but multiple venues

better life

lack of trust in other players stereotyped impression on norms


Cost Structure

Customer Segments overseas students overseas job takers overseas travellers

friendship building

peronalized evaluation process convinent process

overseas returners who are experiencing reverse culture shock

assistance during game

Key Resources

positive encouragement reply

Customer Relationships

Revenue Streams

staff labor fee

board-game & maintainance

adversiting injection

venue renting fee

ads/ promotion fee

customer payment

wechat service


collaberation with other game bars

relatives of the overseas residents

The Lost City of Rokast

The Lost City of Rokast


OPPORTUNITY CARDS Every time the players roll the dice and step onto the opportunity card space, they are allowed to take one card at random.


Every time the players roll the dice and step onto the situation card space, they are going to answer the question and then are given the corresponded resource cards.

A lot

Not much

Not much



Not much

Board Game

The Lost City of BRIEF

Divorced or Widowed

There are six different kinds of properties they can purchase in the game, houses and firms from level one to three. Players can buy them with money and resource cards.






Players are distributed with privilege cards according to their personal evaluation. For example, A player who stay up till late gain the ENERGY card.

A lot

Players gain the execution cards solely during the game according to their answer to the questions.

A lot

Execution cards



There are eight different characters in the gameset, players can choose whatever is to their liking.

Each player is evaluated on their individual condition and distributed with relationship cards initially. A girl who have no working experience may gain no relationship card at first.


Relationship cards


Prototype& Tests

The Lost City of Rokast


The Lost City of Rokast




Degree of dierence between the overseas and the home culture

The Lost City of Rokast

Rule Book

In the game, each one of the player is evaluated on the ten factors, then contributed with virtual money and resource cards accroadingly due to the chart below before the game starts.

Preparation Length of the beforeoverseas stay home-coming


GAME SETTING All the people on the territory of ROKAST vanished overnight, the Rokasters who went abroad returned at once, only to find their home country a new land. They have to rebuild their homeland with the resources they've brought back, thus starting their individual business empire. Rocast is booming again, and the game is on!

Players roll the dice from the starting point, with their privilege cards they got in the evaluation process. They can collect all the resource cards by answering the questions on the situation cards. Luckily, they can get the opportunity cards during the game. With the cards they've got, they can purchase various kinds of properties. The second time a player set foot on the property they have bought, they can upgrade it by gaining more money and resource cards.

Desire for home-coming

The Lost City of

Game Display


Gender Marital Stage


Rokast is a multi-player stituation-experience, problem-solving and strategic game which helps people who retunrn to China from overseas, experiencing reverse cultural shock, to be fully aware of the situations they may have to face with while having fun during the game.

Players 3-6

Rokast The back of the box

Rokast is a multi-player stituation-experience, problem-solving and strategic game which helps people who retunrn to China from overseas, experiencing reverse cultural shock, to be fully aware of the situations they may have to face with while having fun during the game.

GAME PLAY Players roll the dice from the starting point, with their privilege cards they got in the evaluation process. They can collect all the resource cards by answering the questions on the situation cards. Luckily, they can get the opportunity cards during the game. With the cards they've got, they can purchase various kinds of properties. The second time a player set foot on the property they have bought, they can upgrade it by gaining more money and resource cards.

EVALUATION FORM In the game, each one of the player is evaluated on the ten factors, then contributed with virtual money and resource cards accroadingly due to the chart below before the game starts.


All the people on the territory of ROKAST vanished overnight, the Rokasters who went abroad returned at once, only to find their home country a new land. They have to rebuild their homeland with the resources they've brought back, thus starting their individual business empire. Rocast is booming again, and the game is on!

The Lost City of


Overall packaging

Game Process

Opportunity cards

Money& Resource card

The Lost City of Rokast

The Lost City of Rokast

The Lost City of Rokast

A. Keep complaining and go. B. Tell the cashier you pay first. C. Tell the other costumers to let you pay first. D. Tell the cashier to guide people to stand in one line.

The Lost City of Rokast

The Lost City of Rokast OPPORTUNITY card

The Lost City of Rokast


ENERGY Player who have this card can stay up till late, every time they pass the start point, they can roll the dice one more time.

The Lost City of Rokast When you finish your meal in the fast food restaurant, you decide to throw away the rubbish. Friend says the cleaners will do that so you don't have to. What would you say?


BRAINER Player who have this card can get to know one information that he (she) can take advantage from.

The Lost City of Rokast On your drving to work, you let the pedestrain pass even though you are allowed to drive across. The honking car behind make you nervous. What would you do?


BILLIONAIR Player who have this card can double the money he (she) has got.

The Lost City of Rokast When you go to the convinence store and stand in the check-out line, you thought that everyone is waiting in one line, however, other costumers kept check out before you in three different lines. Why would you do?


Privilege card

The Lost City of Rokast


A lot


The Lost City of Rokast



P r e p a r a - Overseas Difference tion before stay between cultures A lot Short Not much

Privilege card


Desire for home

Privilege card


Gender M a r i t a l Stage

Privilege card

The Lost City of Rokast


A. Explain to him. B. Get off the car. C. Ignor him. D. Give a sign to him.

A. I'm used to that when I'm abroad. B. It's not bothered. C. So I won't do that. D. You could do that too.




The player can purchase property without one of the recourse cards.

The player can remove one of the other players' one property.

The player have to stop moving for one round.

The Lost City of Rokast

The Lost City of Rokast

The Lost City of Rokast

The Lost City of Rokast

Player who have this card can banish the thief and get money for his (her) bravery in return.

Players are distributed with privilege cards according to their personal evaluation. For example, A player who stay up till late gain the ENERGY card.

Every time the players roll the dice and step onto the situation card space, they are going to answer the question and are given the corresponded resource cards.



A. - One Relationship B. No awards C. + One Relationship - One Execution D. + One Execution - One Relationship


Player who have this card can take other's property without tranding anything.

A. + One Relationship B. + One Execution - One Relationship C. No awards D. + One Execution + One Relationship

Execution cards Players gain the execution cards solely during the game according to their answer to the questions.

The Lost City of Rokast


Player who have this card can move forward 20 steps in each round of the game.

A. No awards B. + One Execution C. + One Execution - One Relationship D. + One Relationship - One Execution








Privilege card

There are eight different characters in the gameset, players can choose everyone.

Privilege card

In the game, each one of the player is evaluated on the ten factors, then contributed with virtual money and resource cards accroadingly due to the chart below before the game starts. Each player is evaluated on their individual condition and distributed with relationship cards initially. A girl who have no working experience may gain no relationship card at first.

The Lost City of Rokast


A lot




Not much Not much



Privilege card


Privilege card


Privilege card

Single Privilege card

All the people on the territory of ROKAST vanished overnight, the Rokasters who went abroad returned at once, only to find their home country a new land. They have to rebuild their homeland with the resources they've brought back, thus starting their individual business empire. Rocast is booming again, and the game is on!

Privilege card

Situation card & Responses

Privilege card

Rokast is a multi-player stituation-experience, problem-solving and strategic game which helps people who retunrn to China from overseas, experiencing reverse cultural shock, to be fully aware of the situations they may have to face with while having fun during the game.





Evaluation of Players


Instruction & Game setting





Privilege card





The player has to give up all the relationship or execution card he (she) has.

The player has to pay doble the price and resource card to buy his (her) next property.

Player is followed by the cloud so he (she) cannnot collect the rent money.

Every time the players roll the dice and step onto the opportunity card space, they are allowed to take one card at random.

Achievement cards There are six different kinds of properties they can purchase in the game, houses and firms from level one to three. Players can buy them with money and resource cards.

Details & Scene


Player B is deciding on whether to upgrade her property with relationship card.

Provide a whole new service for those who are enduring reverse culture shock where there is not much in the market.

The REFEREE is checking the result of the answer that Player A is giving accordding to the reference card.

Provide with difference situations, various solutions and possible respondence just like in real life. Players have to upgrade their properties and get promotion with different kinds of resources, such as relationship and execution. Players could gain awareness to see things from different prospectives, thus easing reverse culture shock.

REFEREE is starting the game.

Player C is deciding on whether to show use her privilege card.

Player is taking an opportunity card at random.

Player A is giving her answer to the question on the situation card.

RIC Integrated Public Transportation App Nov. 2018 - Dec. 2018 User Interface/ User Experience Design Individual Project My hometown Tianjin is a city of the similar importance as Beijing for being a port city, and one of the ďŹ rst cities commiting cross-cultural communication in modern history. For years in uni I’ve been travelling between the two cities once a week, encountered several inconvinences during the trips. The outcome is an app integrating various means of public transportation between Tianjin and Beijing that is essential for the travellers to improve travelling experience. use case and scenario current analysis

design concept

service blueprint

UX design UI design


Background Background

2 development of construction

Railway construction

BEIJING is the capital city of China, TIANJIN is one of the four municipalities in China, which means Tianjin serve as the function as a province. It is set by the CPC Central Committee and State Council that we should push the mutual development of Beijing-Tianjin-Hebei region.

Decentralize Beijing from its pressure of being the capital, Chinese government focus on the construction of "Two Cities"- Beijing and Tianjin.

Xiong'an New District, located in Baoding, Hebei Province, is set as a second-level city. Follow the pattern of Shenzhen special economic zone and the Shanghai Pudong New Area, Xiong’an New District is aimed at ease the pressure of Beijing and Tianjin, adjusting and optimizing the layout of Beijing-Tianjin-Hebei.

Before 2020, Beijing-Tianjin-Hebei Area will reach a place where people can travel among Beijing, Tianjin and Baoding within an hour’s time.

Public Transportation

Environmental prteoction

6 Current public transportation


for people live in Tianjin and work in Beijing House rent in Beijing is too high




Salary in Beijing is far more higher than in Tianjin Tianjin locals would like to seek better opportunities House price in Beijing is too high Beijing residency is difficult to get access



Railway high-speed

People move to Tianjin to enjoy preferential policies Railway high-speed between BJ & TJ

User Research Use casr & Story

User Journey Map

Gwen, 25








Graphic designer Home Tianjin Workplace Beijing

Train 2010 7:38 morning Train 2108 20:02 evening Travel Time 240 min/day






checking out


checking out

checking in

checking out

finding shared bike


at home

on the way to the bus stop

at the bus station

on bus to Tianjin Railway Station

at the Tianjin Railway station

on the train to Beijing

at the Beijing South Railway Station

at Beijing south railway station stop

out of subway station near workplace

near the subway stop near work


open the Bus App

checking the Bus App

checking the bus App

checking the 12306 App

queueing in line to sign the ticket

resting and thinking

queue to get out the station and to subway

queue in lines and checking schedule

checking on to know the time left to work

switch between a lot of shared bike Apps

The bus stop is closer from home, while the interval between two buses is longer than subway, also the time on bus is not certain.

Will I rush to find a bike to catch the bus, or I just go to subway station? Will I catch the nearest bus?

I just missed the bus. It is rush hours in the morning, so I may miss my train

I just cannot stop cheking the Map Apps to know when I will arrive at the station.

I passed the 30 minutes line to resign my ticket. I could only change my ticket to trains sometime later at the physical book office.

When will I get to the office due to the resign of the ticket? Am I gonna be late?

The subway card is out of money and the line to charge it whether on machine or by people is so long.

If it is too crowd that I coud not get on the nearest to trains, then I may miss the high-speed train

I have to download Yitongxing App on my phone to pay the bill when the card is out of money.

If I could not find a bike to ride to the subway station, then I would be late for work.











cannot decide which transportation method to take

the timing of the App is not that accurate

have to open different to know about bus information

have to resign the train 30 minutes before it sets out, not friendly to changes on the way

The CRBE card does not provide for services to recharge or to book online

there may be no seats on the train if you resign the ticket to the latest train.

long line at the charging machine and charging station

not knowing the time of the next train


Frequency every weekday Total cost 118rmb/day

I live in Tianjin and work in Beijing for the last 2 years. The railway high speed acutally creates this kind of possibility for people like me. However, I have to use a lot of Apps during commuting. And on the way I have to check for a few times the fastest trasportation suggested to me. Sometimes I even miss the train because unexpected jam or accident.




User has to download various bike Apps and switch between them

Concept & UX Design Design Concept

Functional Architecture

User Task Flow

walk to bus station

Real-time traffic map Search destination

Based on the existing public transportation system, the smart phone App RIC is target to those who travel a lot between Beijing and Tianjin, integrate the multiple transportation methods, including the shared bike, bus, subway and high-speed train, providing with functions of route planning, navigation, ticket service (checking, booking, resigning and refund), reminder and recommandation.


Show QR code to pay


input destination

decide on transportation methods

on foot

walk to subway station

show QR code

ride to bus station

Scan QR code to pay

scan QR code of bikes

ride to subway station

Most used routes & locations Four transportation methods User Verification Bind phone number


Choose pay method

resign the ticket

delay on the way

show QR code to exit

click to pay

Exchange for invoice

see the train info

enter the bus /subway

recommand on train

arrive on time

Customer service Most-used lines


Bus schedule reminder Show QR code for a ride

arrive at Tianjin Railway Station

show QR code to enter the train

travel on the train

show QR code to leave the train

arrive at Beijiing South Railway Station

Show QR code for travel



Subway schedule reminder Recommand route due to time / place Buy ticket online Resign the ticket


open the sharing-bike map

show QR code to leave subway

travel on subway

show QR code to enter subway

remind on the subway timetable

Less ticket warning Recommand train 30 minutes before arrival reminder Shared bikes map


Scan to open bikes Pay the bike fee User behaviour analysis

locate the bike

scan to open the bike

show instant traffic situation and time consumed

ride to workplace

pay the bike fee


UX Design

Wireframe In the settings page, users should do the authentication of ID-card and make affilate agreements between different Apps on payment methods. If there is any problem, user can contact the customer service and ask for help.

Ask for help

Payment choose

User page

Buy train ticket

Choose time

User can choose time and location by clicking buttons on the top. Choosing most-travelled routes, user can see the exact time consumed on the way and the distance to the station.

Confirm to buy

Ticket not used

Resign ticket

Confirm change

Click the “search” button, user will see the tickets and train information. When user wants to resign the ticket, they can find it in “to travel” column. User can also see the previous trips in “History” column.

When travel by bus or subway, user can scan to enter the station. The two buttons are on the home page.

Detailed info

Change location

Change time



Show QR code

Scan QR code

View history

See bikes around

User behavior

View history

User Interface Design Logo Construction


Nexa Bold


The name of the App is short for “Running in Circles”, which is the exact situation where those commuting between Beijing and Tianjin. Getting up earlier, coming home later. So why not offer them an App that covers almost all the functions they need instead of their switching between tens of Apps?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Show QR code into bus Show QR code into subway Scan to open shared bikes Show QR code into high-speed train



CMYK: 4 51 93 0

CMYK: 1 7 16 0

Most-used locations and routes Recommand to buy train ticket of perfect timing





QR code


Remind to resign ticket if not possible to catch train See instant traffic situation and set the best route


To go





Service Blueprint & Benefits Physical Evidence

User action

Ads in railway stations at subway stations at bus stations

App register page

Scan QR code Download the App

input basic info. name, phone input received verification number

link bank cards & ID number & email account

ads publishing

verrification number display new account

preparing individual account in RIC

offline promotion

send info. to RIC

data collection

Verification page

bus/ subway/ railway station

shared bike

show QR code enter the station leave the station

scan QR code open the bike

detailed bus info page

route planning page

locate input station name click to view detail

input start & destination click to choose

preparing individual account in RIC

display in order

line of interaction Front-stage

request confirmation

line of visibility Back-stage

Support Process

collaboration with China Railway Express & BJMTR & Tianjin Bus Co.

calculate variable under instant road situation

collaboration with Ofo/ Mobike/ Qingju etc.

Evaluation Choosing from different UI patterns for navigation, I used the list type menu but as buttons always floating. - Full-Screen Flat Menu Navigation - List Type Menu - Bottom Bar Menu - Top Tab Menu - Pictorial Circle Menu - Gesture-Based Navigation The buttons on the main menu serves as the shortcut. In this use case, user would like to get information of different transportation as efficient as possible. So I decided to let them choose within one click. The two buttons showing the most-used destinations are shortcuts for users to nevigate the route as efficient as possible.

Reflection Should use the alternatives I created to conduct useability tests

collaboration with navigation services like Beidou

Notification method should be more informative but not distracting or annoying

Sep. 2019 - Oct.2019 Service Design/ Business Design Group Project Clients: Yle, Aalto University The project was initiated by a course in Aalto Arts. The goal of the project is to better the collaboration between Yle and Aalto University. As designers and students in Aalto University, our team tried to generate benefit for all stakeholders. Assisted with market research and human-centered design apporaches such as interviews, we finally managed to find the path towards better collaboration. The outcome of the project is the proposal of a student-run committee functioning as the facilitator of Yle and Aalto’s collaborative goals, Wily. define clients market research

insights user research

solutions need finding

WILY wi-ly (wīʹlē) Deceitfully clever: artful, crafty, foxy, sharp.

Project overview & Client Project Overview The project was initiated by the course User Inspired Design Making in Aalto University Department of Arts, led by professor of Industrial Design and head of the Department of Design, Turkka Keinonen. The current collaboration between Aalto and the Finnish broadcasting company Yle made it possible for us students to work with a real client. The main goal of the project is to find a better collaboration between Aalto and Yle considering all possible stakeholders and to present the proposal to contact person in Yle and Aalto.

Current stakeholder map In the current stakeholder analysis, we identified and grouped the main stakeholders as being a part of the following 3 groups: Yle, Aalto University, and the society. From the introduction session of UID Making and our meeting with Pirita, contact person from Aalto Corporate Relations, we learned more about the current collaborations with the University.

Aalto students Head of Aalto University - Corporate Relationships Aalto - CR Arts, Design & Architeture - CR Science Department

Team members

Our client Yle

- CR Business Department

- Students - Bachelors - Masters - PHD students - Potential students

YLE - CEO & Board - Employees

- Collaborative corporates

USP’S a meaningful mindset taxfunded

Strategy listenning to citizens high quality versatality agility

- Human resource specialist - Potential employees - Project facilitators

- Student Project facilitators - Sandbox invention department

- Competitors

- Consultancies

- Netflix


- Youtube

- Helsinki Sanomat

USP’S and Strategy

- Current employees

- Alumni - Experience Platform - Research team

We are an international team with four designers. I mainly gathered data and made the market researches, made analysis and the charts, organised and facilitated interviews, provided ideas on the solution.

Our client in this project is Yle, the Finnish national broadcasting company. It was founded in September 1926. And it is 99,9% owned by the state. They have four TV-channels, six nationwide radio channels and Yle Areena, Finland’s most used online streaming service. Yle’s core values are: independence, reliability and respect for everyone. Their vision is to become the most important media source for Finnish people. They are aiming to be a bold innovator in the field of media. Yle’s mission in the long-term is to strengthen Finnish society and culture.

Market Analysis


Yle has several unique selling points (USP’s) helping them to stand out from others in their field. Their mindset is to build a company where all employees care about Finnish citizens and about the content they create. They aim to spend their resources fairly to create meaningful news and have national influence as the company is tax funded. Having organised meetings with Yle’s human resources specialist Saija Uski and IT service manager Ilja Donner helped us to get a better overview of the companies way of working, their aims, their wishes for both their own future as for the outcome of this project.

Client & User research Meeting with contact person SWOT Analysis

Who are we meeting

Their main strengths and weaknesses are situated in their internal structure, their threats and opportunities are related to the external society. Yle reaches almost all Finnish citizens and they also own the biggest streaming service in Finland. On the other hand, people also believe in Yle as a source of information. They do have strong goals such as to strengthen the Finnish society and to care for the needs of minority groups. However, they are also facing certain threats such their out-dated technology and the unclear internal communication structure.



What are their goals For this collaboration project with Aalto University, Yle representatives outlined the short term goals of being more visible on Aalto’s Campus, building relationships with Aalto students, as well as creating more brand awareness among students at an earlier phase in their careers. Their long term goal was expressed by our contact person Ilja, he said that recruiting top talent among Aalto graduates to work at Yle is his highest wish.

Defining compontents in Aalto

Yle sees the benefits of participating in this project both in short-term and long-term. Yle already has an established collaboration with Aalto University, but has not been so popular among students as an employer. Personal experience and questions towards others has led us to believe that most international students do not know the company exists. Yle has potential to be presented as a viable and trustworthy company to work for while studying or after graduation, but they must increase their visibility on campus. Yle has outstanding values as a company and the chance to be a very desirable employer if displayed correctly to Aalto students.

Considering the stakeholders of the project in Aalto, we can part them into two parts: Students of Aalto Aalto Corporate Relations


Out-dated technology No clear internal communciation structure

Aalto corporate relations The Aalto corporate relations contains three part, CR Arts, Design and Architeture School, CR Science School, CR Business School. Their goal is to promote and support the interaction between businesses and students, also involving the Alunmi engagement for supporting the system. Their current Corporate Relationship Model contains co-working and co-planning, significant student collaboration and recruitment, significant funding within four different levels: strategic partners, thematical partners, collaborative partners and potential future partners. Yle here also serves as Aalto’s thematical partner.

Large audience base (96% of Finnish)

Meeting with contact person

Areena - most used streaming service

We planned a meeting with the head of Aalto Corporate Relations in Arts, Design & Architeture School, also the contact person for Aalto Corporate Relations, Pirita Posti. Currently, Aalto Corporate Relations are providing for Yle: - sponsered lecture hall - campus membership - Career Services - annual planning - Career Everts. She mentioned several resources that are possibily helpful for Aalto Students: - portfolio or thesis oriented - intership or trainee program opportunities - recruitment opportunities - information on trend of the industry - networks and communications She told us about the basis of collab within their concept: - benefitial for students, providing for more experience and financial support - better and longer cooperation with Yle

Trustworthiness on the news resources Caring for the needs of minority groups




Contact person Saija Uski

Opportunities Supportive for bold innovations

Controversial mandatory yle tax Nordic-audience oriented

Ilja Donner - Head of IT Department Saija Uski - Human Resources Specialist

Why wanting to collabrate

Strengthening Finnish society & culture More internationalized environment



User research & Goal finding Aalto students

Preparation for interview - Invitation letter

What are their goals

Staging for interview

Getting to know the goals from two parties - Yle and Aalto Relations, we still need to find out the goals of the students. We conducted user research, in this case interview and co-creative session, within students in different departments to further find out their need, also their anticipation.

INSIGHTS BY TEST SESSION After having done the test version of our experiment we noticed the following: - Brainstorming on ideas is considered easier for the participant if the ideas can be written on a larger piece of paper, instead of on small post- it’s. - As a result of this insight we decided to write the last question on a whiteboard in order to also make the brainstorm more structured. We also hope this will inspire the next participants.

Who are our target group


ARTS desirability

The goal of this test is to find out what students want in a future job and what they would think is an enriching way to get there. INTERVIEW STRUCTURE

BUSINESS viability

The experiment took place in a small project room at Aalto’s Otakaari 1. Participants were invited to this room by means of the invitation mentioned before. Before the session took place the participants were asked to read and sign the ‘consent form’, which was already sent previously. The researcher responsible for leading the session introduced the different parts of the sessions and led the participants through them.

SCIENCE feasibility

Our experiment was conducted with six participants. Neither age of the participants nor sex was considered relevant for the outcomes of the sessions. Rather, participants were chosen based on the department their studies belong to, with the goal to structure the outcomes and requirements attained during the sessions. The three different departments in question were design, science, and business. These departments represent the three main pillars used in design thinking to fully represent all aspects of new innovations, namely the people (desirability), business (viability) and technicalities (feasibility) [Menold et al. 2016].

In the invitation letter we also mentioned the contact details, and accessibility details.

The researcher TEST responsible for the notes used a laptop at another table to prevent the participant from being too distracted by him/her. The sessions started with handing out a package consisting of: markers, post-its, a mug and a jar with cookies. For the first session the following attributes will be presented on the table: mock-up pictures and a timetable. APPARATUS • 1 laptop to take notes • 1 laptop to see the questions • 1 phone to record • 1 camera to take pictures • 6 consent forms (times 2, in case they’d like to take one with them) • 3 researchers: 1st takes leads the session, 2nd takes notes and records, 3rd gets coffee or tea and takes pictures • 6 material gift packages: fresh baked cookies, depending on dietary wishes cookie jar, post-its, markers, mug • Printed timeline • Printed stock pictures • Water boiler for tea + tea bags • Coffee, (oat)milk, sugar • Pens for the consent forms

User research & Insights Insights from students

During interview P1 // S1

P2 // A1

P3 // B1

“YLE has jobs for all people? Not only for Finns?” “I would like to be offered security of income” “I don’t consume news from other mediums like YLE, the rest is just not interesting.”

The results of the first phase of each session was an imaginative exercise where the participant travelled back to their childhood to remember what they wanted to be as a grown up; for example, a pilot. They were then asked to illustrate what steps they would need to take to reach their dream job by arranging the provided picture on a timeline. The aim of this exercise was to get participants in a playful, creative mindset, rather than focus immediately on Yle as an employer.

P4 // S2

P5 // B2

P6 // A2

During the second phase of the session, the participant was asked if they knew about the company Yle. If they did not, there was a short explanation given before they were asked how their envisioned steps would differ if a job at Yle was the goal. This phase was conducted to try to understand what students see as necessary elements to finding a desirable job; for example, having an internship at the company or a mentoring session with a professional in the field. Lastly, we explained the nature of our project to the participants and asked that they brainstorm on a whiteboard to come up with novel collaboration ideas. They were asked what kinds of activities might interest them and might benefit the student body as a whole. The answers given during the interview contributed to the list of requirements for the collaboration between Yle and Aalto.

ARTS desirability “They should say which talents they have now, and what they are looking for in the future” “They should broaden their scope, do something new and different” “YLE generally looks good for a public company, modern but efficient.”

BUSINESS viability

“Being a youtuber on a subject would be the most enriching way to get to YLE!” “I don’t want to be another gear in a big company” “I didn’t know they needed HCI students! Can you fasttrack my CV. “

SCIENCE feasibility

Our solution - Wily Our solution - wily

Goals of different stakeholders YLE SHORT TERM attract students by desiging innovative novel collaborations

Our solution for collaboration is the development of a student-run committee functioning as the facilitator of Yle and Aalto’s collaborative goals, Wily, including:

AALTO LONG TERM strengthen Finnish culture & gain new top employees

AALTO CORPORATES happy students & long term corporate relations

STUDENTS know more about Yle recruitment

Student Committee (6 people) 2 first year MA students from Arts School (1 Finnish) 2 first year MA students from Business School (1 Finnish) 2 first year MA students from ScienceSchool (1 Finnish)

& know more about is able to apply

Advisory Board (4 people) 1 representative from Aalto Corporate Relations 1 representative from YLE who is an Aalto Alum 1 representative from YLE from the HR department 1 representative from YLE from the Accounting department

Their roles Between themselves, the committee members would choose who would fill the following roles during their first official start-up meeting; 1. Accountant: Responsible for keeping accounts up-to-date 2. Secretary: Documents meetings, implements handbook, and tracks to-dos 3. Facilitator: Develops the agenda, chairs the meetings, looks after staff wellbeing 4. Aalto Contact Person: Manages contact with Aalto representative 5. YLE Contact Person: Manages contact with YLE representative 6. Student Contact Person: Manages contact with students 7. Project Manager: Tours - Takes the lead on organizing upcoming tour 8. Project Manager: Intro Week - Lead on intro week event 9. Project Manager: Pop-up Event - Lead on pop-up event 10. Marketing - Ensures proper implementation of style guide and markets events and program

The first cohort The flagship cohort of committee members would have extra duties, they are as follows: As the first group of students to be a part of this program, the flagship cohort would be responsible for developing; 1. a handbook, 2. code of conduct, 3. yearly agenda, 4. accounting template, 5. style guide, and 6. marketing material templates.


The tools 1. The committee and advisory board would communicate collectively via slack so that all information from both collaborating institutions is in one place. 2. Accounting would be tracked via google sheets, with access given to the accounting representative from YLE. 3. The program would set up a Facebook page with associated Instagram account for sharing the activities. 4. A Google Suite account would be set up for the committee to communicate with students and collaboration partners.

The Structure The committee will be chosen on a yearly basis with each term following the calendar year. Applications would be solicited during November and the current committee would short-list candidates to be sent to the Advisory Board. The Advisory Board would interview, choose, and inform the six incoming committee members during December, who would then start their term at the beginning of period 3. This structuring of the term is important in order to make the biggest event hosted by the committee possible. In January, there would be a handing over ceremony where the previous cohort trains their successors. This would be followed by a social event with the Advisory Board & committee alumni.

Gains & Scenario Gains of different stakeholders ADVISORY BOARD YLE

+ contribute to

strengthening Finnish culture + reach students at an early stage + brandawareness amongst students

Aalto CR

+ new depth in

Aalto-company collaboration + happy students


+ get to know YLE + get experience in

the ďŹ eld + compensation/ credits by Aalto and YLE


+ knowledge

about Finnish culture + fun activities + knowledge about job options at YLE

Tasks & Timetable Responsiblities & tasks AMBASSADORS Host coffee roundtable Manage student contact Wear “Finn Fact” t-shirt


Introduce new students to YLE via introduction to Finland, First point of contact.

THE TOURS tours of YLE studio for students each period meet famous finns and get an inside look at YLE


Event to be decided by committee


The committee will present alongside student organization representatives. • The presentation theme will be “Life in Finland” and fulfills YLE’s mission of upholding and underscoring the richness of Finnish culture. • Interactive game during presentation using “Finn Facts”. A stand at the Intro Week Fair will be manned by YLE ambassadors. • Ambassadors will offer general advice on life and opportunities in Finland. • The “Finn Facts” game will be expanded so that students can play to win a badge for their overalls. • Students can “take over the airwaves” by stopping by the booth and submitting something for radio play. The team will do social media takeovers of YLE’s media • Instagram and Facebook pages to show the broader public what student life at Aalto is like.

The committee members will organize, market, and take a group of students to the YLE studios once a term for an exclusive behind-the-scenes tour. • These tours will always happen at the beginning of the term when the course stress is at its lowest. • Max. 15 students can sign up for these tours. • Perhaps a chance to meet a famous Finnish personality, who is connected to YLE’s network.





Ex. YLE Vappu

START EVENT In order to fulfill their role as an ambassador, each member must: • Host one coffee roundtable event during their term where the student body is invited to join for a beverage, snack, and the chance to learn more about all the opportunities YLE has for students. This is a casual, conversational kind of meeting. • Take responsibility for the YLE student ambassador email account on a rotational basis, follow through on conversations student started. • Wear their “YLE Fin Facts” t-shirt once a month to advertise the program.

start of academic year

start of calender year



The committee organizes a pre-Vappu event in the YLE studio where students can sample traditional Finnish treats associated with Vappu. The students can try on selected costumes from the YLE costume collection and take photos in a photobooth. *Our chosen example for a possible Pop-up Event.







Stakeholder map After & Poster

Stakeholder map after launching wily


Aalto students


collaboration contribution

Head of Aalto University


- Corporate Relationships Aalto

- CEO & Board

- CR Arts, Design & Architeture

- Employees

- CR Science Department - CR Business Department

- Current employees


- Human resource specialist

- Bachelors - Masters

- Potential employees


- UIDM Course - Course Coordinator - Team Wily (1) - Students

- Student Project facilitators - Sandbox invention department



- PHD students

- Perfecting profile

- Recruiting top talents

- Potential students

- Getting experience

- Raising brand awareness

- Reaching for resources

- Exchanging talents

- Alumni - Experience Platform - Research team


- Project facilitators

- Internationalizing

(7) (1) Wily is working to realise the collab (2) Students come to the team (3) CR are giving advice (4) CR provides career package for yle (5) HR specialist gives advice (6) More students got hired into yle (7) More students become facilitators

FIN FACT #1 FINLAND IS COLD! The picture depicts a new student after arriving in Finland for her master’s degree. Wearing summer clothes to Finland is a great first choice. In September, it would be below 10 degrees here! During our Finn Fact activities, we would tell new students like the girl in the picture more basic information about Finland (and they might get their own Finn Fact t-shirts)!

The Riverbank Jul.2018 - Sep.2018 UrbanIxD/ Space Design Individual project Having been living in this part of the city for several months, I found some inconveniences in the urban planning. So I went on field research and decided to make some adjustment to the landscape planning. The outcome is a retouched version of urban planning of this area to ease the pressure of the main road, being more artistic-oriented echoing to the venues, and more welcoming to people of different purpose to share better experiences. user research field research

final design

concept analysis

landscape planning

Field Research Position The area as shown on the left is in Chaoyang district on the central axis line of Beijing, including the 1990 Asian Games venues, the 2008 Olympic Games Venues and Olympic Forest Park. The highlighted area includes China Science and Technology Museum, National Centre of Chinese Traditional Culture, and the buildings of National Art Museum of China and National Arts and Crafts Museum, which is under construction. The place witnesses the changes of Beijing in the past 30 years while there are also many inconveniences caused by the tourists.

Motion Map of vehicles and pedestrains

Function Distribution Map N

Green Olympic park


Commerical area

Residential area Venue area Underground Shopping Center


The area serves as four main functions, packed with three kinds of people, tourists form Beijing and all over the world, local residents who live nearby, and work staff nearby.






China Science and Technology Museum

National Art Museum of China

CNACM National Arts and Crafts Museum

NCCTC National Centre of Chinese Traditional Culture

National Stadium

National Stadium Hotel

Having observed the flow and the moving lines of the pedestrians, the bike-riders, and the motor vehicles from 5 different spots, the conditional map has been completed.

Car Moves Pedestrain Moves


User Research

Interview CSTM



“The Baidu map led me along Hujing East Road,which was very long and boring” Visitors from other province with children

“We are looking at the map, looking for a place to eat Beijing roast duck”

“There is nothing to see around here, it feels empty and there are few places for the elderly to rest”


NCCTC A family from other part of the country

“I went to the Bird's nest Stadium in the morning, now I’m searching for the subway station nearby.”

“Usually do not go to the bird's nest, but will come to the mall for dinner, shopping.”

A boy from other province who travel alone

“If the weather is cool, walk. Now it's too hot to walk. I still like to take a walk here.”

A couple of nearby residents

I don't know that the National Stadium is right in front of us, we came with the tour group to our kid to the museum, now it is free time, we gather at the station bus at 4:00


Local residents

We sit on the edge of the pedestrain path because we could find nowhere to rest.

Li Guoqing 36

Lily 28

Visitor from another province with her 7-year-old son

Catching shrimps by the river with 4-year-old daughter and wife

local resident staff of the China Science and Technology museum

Hu Li takes her son to Beijing on summer vacation. Having visited the museum, they are looking for a restaurant then to find the nearest subway entrance.

After dinner, the family go for a walk around the Olympic Park, and catch fish and shrimps by the riverside to enjoy the night.

She usually goes to work by subway. Working hour is 8am to 5pm, she goes to the mall to have lunch.

Hu Li 35

“There was no place to rest, we have to sit on the stairs in the shadow of the wall.”

“At night, some would take their children to catch fish and shrimp on the riverside, but there were no guardrails at the lake.”

Two Cleaners of the river “This is the 7th district of the artificial river, and there is a fountain which does not open.”

“The rubbish in the river is cleaned in time, the river is very clean”

“On Saturdays and Sundays, especially in the evening, it is so crowded.”

“There are many shops to buy water nearby, especially when Xin’ao shopping mall is near here. The toilets and rest areas are all in the west of the river.”

Work Staff nearby

“24 - hour shift cleaning, the surroundings are beautiful.” Public restroom cleaners

The restaurant nearby cannot be found easily, so “we have to search on Yelp. I have been here for a

is no fence by the side of the river, the “There lights are very dark, we must be extremely

few days still can't find the subway station. I can’t find toilets nearby, we have to go into the shopping mall to find the restroom.

careful about children. My daughter likes here very much. She often asks me to take her here to catch fish and shrimp.

Signs of the map are not clear. No labels on the public facilities.

Great opportunity to get access to the water. No lighting around the west bank.

number of the visitors on the road cannot “The be measured. There are another two venues being built. There are no seats nor shade. On summer days it is hell to go on the street.

Nowhere to rest nor shadow on Hujing East Road.

Swot Analysis



The trees and grass are abundant in the garden, the environment is great.

There are many restaurants and bars by the riverside of the 6th district.

Visitors on Hujing East Road cannot see the riverside blocked by the woods.

There are no facilities to entertain nor lighting.

Hujing East Road is the one of the roads that most people passed.

The river of the 7th district is vast .

There are not eďŹƒcient directional signs on the bridge on Keyun South Road or the birdge on Datun North Road for visitors to ďŹ nd the way.

The major facilities like public restrooms are on the west side of the river due to its position.

Design Concept


Design Concept

Design Goals

In order to better the public's understanding of culture and art, to enhance the interactive experience of the public entertainment, and to increase the interest of the citizens, I would make improvement by the riverbank near the National Museum of China, combining culture, art and people.

To ease the pressure of the most crowded point at the area, split the large amount of people on Hujing East Road, we try to attract the tourists to the woods, and the west side of the river, blend the two sides together into a place the extend of the future venue-area, a scenery spot for the visitors and locals.


Landscape Plan Sunblock Bubble

Display square

go across the bridge to the west side, rest on the stairs by the lake, look at the performance on display square

a bridge to connect the two banks

frames to show the exhibits

stands to show the statues

creating shadow in the sun

Light Strip

walk in the woods instead of on Hujing East road, avoiding the crowded people and sunshine, have a rest, get to know the info of exhibits and shows around

artists and performers in town display their works or perform, having face-to-face conversations with the audiences

strip light along the side of the stairs, avoid danger near the water

Statue Platform

Touch screen

people from both sides of the lake can admire the statues

Overview - Sunblock bubble There are metallic seats jointed to the sheer acrylic bubble, blocking the sun’s ray, at the same time providing a place for people to relax and watch the video of the exhibitions.

Overview - Night Scene There are lights attached to the top of the bubbles, making the exhibits clear enough to be seen at night.

Interface of the Touchscreen

When no one touches the screen, it will be switched to the standby mode, displaying the pictures of the exhibits as background. As visitors touch it, it shows three columns.

When visitors touch the first bar, it shows the map and facilities around for them to find the nearest restrooms and subway stations.


When they choose the “shows and exhibits” column, the detailed info of the exhibits are presented on the screen. They can also use the screen as a filter to take photos.



Jun. - Dec. 2018 Fashion Branding Individual project I am into fashion and styling. I enjoy the experience of buying clothes from different brands and comparing their styles. I may know exactly from the first moment I see the cloth or the brand, if it is going into my wardrobe. The outcome is a fashion brand and service experience that people sharing the similar taste as me would enjoy.

design specifictions

brand logo inspirations


interfaces package

Pick me up before I end We offer you a place to express yourself. The rebels, deep inside, moderate as well as stubborn. We are straightforward, we are sophisticated. We appreciate the simplest shape, minimalist colors, wearing black and white, graphic Tee and oversized shirt. Bold but not confused, classic while not antiquated, elegance as well as edgy.

Let’s Dance to Joy Devision by the Wombats is the original inspiration of the brand, which is a pop song. The lirics by the band Caodongmeiyoupaidui, Taiwan, China, deep inside, captures the realistic emotions of the young.

Inspiration BOARD

Livehouse and the bands performing on the street also drew my attention. They hold on to one thing, which is also the most important in their lives - music. Sherlock by BBC One is another inspiration. The everyday outfits that Brits wears are simple and elegent . The fire extinguisher symbolizes vatality.




Pick me up before I end

Pick me up before I end

NALM Edo SZ Regular

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Telegrafico Regular


NALM Futura LT Book Regular

Color Palette #3E3A39 C: 90 Y: 92

M: 82 K: 72

#F7F7F7 C: 4 M: 3 Y: 3 K: 0



C: 63 M: 55 Y: 52 K: 1

C: 40 M: 30 Y: 28 K: 0



C: 40 M: 37 Y: 36 K: 0

C: 54 M: 43 Y: 31 K: 0

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

NALM is short for “not anything like me”. The young people with different faces, different life experience and pursuit of life, share their moment in NALM. We offer you a place to express yourself. The rebels, deep inside, moderate as well as stubborn. We are straightforward, we are sophisticated, we keep it low. We appreciate the simplest shape, minimalist colors, wearing black and white, graphic Tee and oversized shirt. Bold but not confused, classic while not antiquated, elegance as well as edgy.

Britpop EDGY STREET Neutral








Profile for Qianfei Gu

Design Portfolio by Qianfei Gu  

I am currently a Master design student in Aalto University Collaborative and Industrial Design. With a background in language, I think desig...

Design Portfolio by Qianfei Gu  

I am currently a Master design student in Aalto University Collaborative and Industrial Design. With a background in language, I think desig...

Profile for guqianfei