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JC457 สื่อประชาสัมพันธ์ 2 Trends in PR Usage of New Media


New Media Landscape Changes Quickly Overtime News & Content

Wiki Podcasting

Media companies started buying websites eg. NYT > About.com, Washington Post > Slate, News Corp > MySpace BBC goes ‘multimedia newsroom’ Blogger in Burma use blog to report the crackdown

Blog Time’s person of the year:You

Blog & Social network Facebook Flickr

Connectivity

Amazon sells more ebooks than physical books

Newspaper considering charging for content

White House began to blog Obama’s use of social media

Library of Congress will save tweets

nnel a h c ’s n Quee

lief e K r U e ) k d e a ir YouTube (Google acqu th qu re r a e s ’ ua China FourSq Twitter Google’s OpenSocial

iPad

Broadband

rnet)

ile Inte b o m d n a ( e n iPho

2004 2005 2006 2007 2008 2009 2010


(Exploration of each items)


Reading and Assignment •

Read http://www.poynter.org/content/content_view.asp?id=75950 from year 2006 - 2010

In one A4 sheet:

• •

What are major trends of new media’s usage during 2006 - 2010 What do these trends mean to you, and PR strategies


JC457-02-trends-in-new-media