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JC457 สื่อประชาสัมพันธ์ 2 Introduction

Monday, June 14, 2010


วิชานี้เกี่ยวกับอะไร?

สื่อใหม่ (New Media)

การประชาสัมพันธ์ (Public Relations)

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New Media and Public Relations

• อะไรคือ ‘New’ Media? • อะไรคือ ‘Public’ Relations?

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‘New (Media)’ คืออะไร? New media is a broad term that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the internet. Wikipedia

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On-demand access

Interactive user feedback

New Media

Community formation

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Creative Participation


Imagine...

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On-demand access

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Interactive user feedback

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Creative participation

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Community formation

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New Media มีแค่ Facebook หรือ?

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‘Public (Relations)’ คืออะไร?

Public relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. Wikipedia

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•บริหารความสัมพันธ์ระหว่าง องค์กรกับสาธารณะ •รักษาภาพลักษณ์

Purposes

•พนักงาน •ลูกค้า •นักลงทุน •ผู้ออกเสียง

Targets

Public relations

Strategies

เลือกตั้ง •สาธารณชน

•Press release and

Tools

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media kits •Social media •Advertising •Lobbying •Public events •Talk show •Books etc...

•วิเคราะห์ Trend •คาดเดาอนาคต •กําหนดนโยบาย •ดําเนินการตามแผน


แนวคิดของคําว่า ‘Public’ •

‘Public’ คือเรื่องของรัฐ ที่ทําให้สาธารณะ เช่น Public policy, public schools ใน ประเทศอื่นๆ

• •

‘Public’ คือเรื่องที่ไม่ใช่รัฐ เช่น Public schools ในอังกฤษ คือโรงเรียนเอกชน ‘Public’ คือเรื่อง ‘พื้นที่ของทุกคน’ เช่น Public sphere ในอังกฤษ ฝรั่งเศส และ เยอรมันนีเมื่อปลายศตวรรษที่ 17

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The public sphere was a place between private individuals and government authorities in which people could meet and have rational-critical debates about public matters.

Individual

Public

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State


Progress We are the ‘public’

The state provides for the public ‘Public’ is the King

Let the ‘public’ help the state to decide

‘Public’ is the majority = workers!

‘Public’ is the realm of god

No concept of ‘public’

Time Ancient

Kingship

Religious

State

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Public sphere

Socialism

Democracy


The era of ‘we’ as the spirit of public relations

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Course outline Concept

Tools

• The Long Tail

• Blog and group blog

• Wisdom of the Crowds

• Email and group mail

• Social Network

• Podcasting and online video

• News organisation and social network

• Infographics and visualisation

• Government and social network

• Social network (Twitter, Facebook, Foursquare)

• Public sector and social network

• Geographic Information Systems (Google Maps/ Earth)

• Social network campaigning

• Collaboration tools (shared documents, wiki, calendar)

• Online learning

• Mobile applications (3G, iPhone, iPad, Android,

• Open Content and Creative Commons

BlackBerry)

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Evaluation • • •

25% Participation 25% Quizz / Take-home exam 50% Project

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Assignment • • •

Read http://en.wikipedia.org/wiki/New_media Read http://www.facebook.com/press/info.php?statistics What do these stats mean to you, in term of New Media and PR?

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Write a short note, one page max, with name and ID Prepare to present in class next week

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JC457-01-intro  

Introduction to New Media and PR

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