Isolated Online OR Offline Suppliers Derek H.T. Walker, Guillermo Aranda-Mena, Mario Arlt and Justin Stark Integrated Online + Offline E-commerce Figure 7-1 – e-Business Trajectory Paper based Sub-contractors 1 Linked E-business Clients BU 1 BU 1 D:\2002-Printed\refbook\New-Proc book\Most Current Versions\Chapter7 E-business-V11.doc Level 2–communication and data organisation-internal exchange systems Level 3–EDI + transactional between organisation communications