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Ignite fitness  &  wellness  


About Ignite  fitness  &  wellness  

•  Ignite is  a  Dubai  based  company  (LLC)   •  The  en>re  team  are  fully  cer>fied  fitness  professionals     •  Comprehensive  insurance  and  public  indemnity   •  Endorsed  by  Dubai  Sports  Council  &  The  Dubai  Health  Authority   •  Our  goal  is  to  challenge,  s>mulate  and  inspire  our  clients  to  go  beyond  their  boundaries  and   realise  their  full  poten>al  


About Ignite  fitness  &  wellness  

•  Ignite has  four  basic  beliefs:  Integrity,  Partnership,  Inspira>on  and  Dynamism   •  No  other  company  in  UAE  currently  offers  this  level  of  service  and  range  of  solu>ons   •  Ignite  offers  a  vast  suite  of  products  and  services  to  both  individuals  and  clients   •  In  addi>on  to  opera>ng  throughout  Dubai,  we  operate  from  our  own  dedicated      Health  Club  facility  


Our creden>als  


Our creden>als   The  Ignite  team   •  Currently  a  team  of  11   •  Comprises  a  diverse  mix  of  highly  trained  fitness  &  wellness  specialists   •  All   team   members   are   fully   cer>fied   and   qualified   and   either   possess   a   specific   niche   exper>se   or   have   par>cipated   in   a   sport   in   a   professional   or   semi-­‐professional   nature   in   the  past   •  Yoga,   Pilates,   massage,   boxing,   military   bootcamp,   sports   condi>oning,   group   exercise,   cross-­‐fit,  football,  rugby…  


Our creden>als   Guillaume  Mariole,  Managing  Director   •  •  •  •  •  •  • 

Founder and  owner  of  Ignite  fitness  &  wellness   Pioneer  of  the  Military  Bootcamp  concept  in  Dubai   Winner  of  thee  major  regional  business  awards   Master  regional  Trainer  for  Technogym   Launched  Dubai’s  &  Abu  Dhabi’s  first  corporate  wellness  program   Dragon  Boat  Club  Crew  World  Champion   London  Olympics  Technogym  Trainer  Olympic  Village  gym  

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Our creden>als   A  few  examples  of  our  Managing  Director’s  experience   •  -  •  -  •  •  • 

First corporate  wellness  program  in  Dubai  2008                                                         Dubai  Holding  Future  Leaders  Wellness  Program  Leadon   First  corporate  wellness  program  Abu  Dhabi  2009  -­‐  2011                                                 DED  Leads  Wellness  Program   Coca  Cola  ladies  summit,  Shuaa  Capital  Wellness  program  2011   ADAC  wellness  week  2011   Procter  &  Gamble,  OMG  Wellness  program,  Bloomberg   Michael  Page  2012  and  more…  

•  Wellness Ac>vi>es  for  Dubai  Holding  3  day  HR  conference   •  Group  classes  for  Emira>  Ladies  at  the  Execu>ve  Office   •  VVIP  clients  such  as  the  Chairman  of  Dubai  Investment  Capital  


Our creden>als  


Product suite  


Product suite  


Product suite   Military  Bootcamp   •  Our  bootcamp  programmes  are  high  intensity  military  style  outdoor  programmes   •  MD,  Guillaume  Mariole,  was  the  pioneer  of  bootcamps  in  the  region   •  Three  main  products;  Military  Bootcamp,  Bootcamp  Overhaul  &  Cadets  Par>es   •  General  courses  are  a  month  in  dura>on  comprising  of  up  to  16  intensive  sessions   •  8x   monthly   courses   running   across   Dubai   (Safa   Park,   2x   Palm   Jumeirah,   The   Shack   -­‐   Um     Sequim,  Dubai  Marina,  Talise  Fitness  Emirates  Towers,  AMSA)   •  100  -­‐  124x  Military  Bootcamp  clients  per  programme    


Product suite   Personal  Training   •  We  take  a  whole  new  approach  to  Personal  Training  and  have  a  variety  of  products:   -  -  -  - 

Tradi>onal one  on  one   6  for  Fitness   VIP   Rehabilita>on  Training,  in  partnership  with  Emirates  European  Medical  Centre  

•  We  work  with  affiliated  gyms  and  a  number  of  hotels  throughout  Dubai   •   We  have  in  excess  of  80  regular  clients   •  We   have15   /   20   VIP   clients   who   hold   senior   execu>ve   or   board   posi>ons   in   some   of   Dubai’s   most  illustrious  companies  


Product suite   Group  Exercise   •  Includes  Box-­‐fit,  Fitness  Yoga,  Girls  Only,  Pilates,  Bootcamp  Overhaul  and  more…   •  Box-­‐fit   is   a   fast,   fun   and   furious   cardio   workout   that   develops   boxing   skills   and   provides   a   dynamic  and  mo>va>onal  full-­‐body  workout   •  Fitness   Yoga   is   the   perfect   start   of   the   day   and   combines   tradi>onal   yoga   stances   with   more   dynamic  techniques  to  strengthen  and  tone  the  body   •  Bootcamp   Overhaul   is   a   fantas>c   all   over   body   workout   to   start   the   weekend   feeling   energised  and  mo>vated   •  Zumba  is  a  fantas>c  all  body  work  out  dancing  to  fun  La>n  music   •  Ignites   Group   Ex   Card   gives   our   clients   maximum   flexibility   and   enable   them   to   enjoy   our   programmes  without  having  to  commit  to  a  full  month-­‐long  programme  


Product suite   Corporate  Wellness   •  Created   to   make   las>ng,   posi>ve   change   to   the   fitness   and   wellbeing   of   companies   throughout  Dubai   •  Four   key   products;   Well   Aware   Assessments,   Health   Screenings,   comprehensive   bespoke   Corporate  Wellness  Programmes  and  Corporate  Events   •  Our  team  were  responsible  for  both  Dubai’s  first  corporate  programme,  for  Dubai  Holding  in   2008,  and  for  Abu  Dhabi’s  first,  for  the  Department  of  Economic  Development  in  2009  and   ADAC  Wellness  Week   •  Other  corporate  clients  include;     -  -  -  -  -  - 

Dubai Holding   Mindshare   SHUAA  Capital   Coca  Cola   Procter  &  Gamble   Omnicon  Media  Group  


Product Suite   Personal  Wellness   •  To  combat  Dubai’s  hec>c  lifestyles  and  daily  pressures  we  have  partnered  with  the  regions   leading  wellness  providers   •  Ignite’s  Personal  Wellness  Partners  include:         -  Style  Consultant   -  Personal  &  Professional  Life  Coach   -  Personal  &  Corporate  Gym  Fit-­‐out  Provider   -  Physiotherapy   -  Health  &  Nutri>on  Specialists   •  Ignite   recognises   that   a   wellness-­‐oriented   lifestyle   addresses   our   clients’   physical,   social,   psychological  and  spiritual  needs  


Product Suite   Facility  Management   •  Park  Place   •  Park  Place  is  centrally  located  on  Sheikh  Zayed  Road;  easily  accessible  from  every  area  in   Dubai.  Managed  and  operated  by  Ignite,  it  is  one  of  Dubai's  premier  des>na>ons  for  health,   fitness  and  wellness.   •  Facili>es  include:   -  -  -  -  -  -  -  -  -  - 

Dubai's only  40-­‐metre  lap  pool   Large  sun-­‐deck   Fully-­‐equipped  gymnasium   Group  Exercise  Classes   Personal  Training   State-­‐of-­‐the-­‐art  studio   Sauna   Steam   Lounge  area  with  complimentary  wi-­‐fi   Food  &  beverage  orders  /  delivery  from  Park  Central  


Product Suite   Facility  Management  


Product Suite   Facility  Management   •  RIVA  beach  club  on  the  Palm   •  RIVA  Beach  Club  is  a  private  club  offering  members  a  diversity  of  luxury  beach  and  health   club  services.    It  is  located  between  buildings  7  and  8  on  the  Palm  Jumeirah.   •  Featuring  an  extensive  range  of  fitness  and  leisure  facili>es,  RIVA  is  the  ideal  des>na>on   whether  you  want  to  chill  out,  get  fit  or  play  on  the  beach.   •  The  gym  is  packed  with  state-­‐of-­‐the  art  Technogym  equipment  and  overlooks  the  azure   waters  beyond,  a  gorgeous  infinity  pool,  sun  decks  and  a  pool  lounge.   •  It  is  home  to  Gusto,  a  relaxed  Mediterranean-­‐style  beachside  dining  experience,  with  both  al   fresco  and  indoor  dining  experiences,  Mezze  Mia,  a  deli,  cafe  and  convenience  store  and  the   Gazebo  Poolside  Lounge,  a  relaxed  bar  with  pool-­‐side  sea>ng  and  unrivalled  views  of  the   Arabian  Gulf.  


Product Suite   Facility  Management  


Product Suite   Facility  Management  

•  The Shack  is  the  coolest  thing  to  hit  the  health  and  fitness  industry  in  Dubai  for  a  long  >me.   Why?    Because  it’s  an  outdoor,  totally  equipped  gym  and  group  ex  venue,  right  there,  on  the   beach,  where  the  azure  seas  lie  ahead  and  the  soo  sands  lie  below  


Ignite and  the   community…  


Branding 2011      


Branding 2012      

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Apparel Opportuni>es  via  Ignite  team  apparel:   •  worn  by  the  en>re  team,  6  days  per  week,  throughout  Dubai   •  classes  all  take  place  in  busy  outdoor  loca>ons   Opportuni>es  via  Ignite  client  uniform:   •  all  par>cipants  on  monthly  Military  Bootcamp  courses  must  wear  designated  t-­‐shirts  at  each   of  the  16x  sessions  and  they  con>nue  to  wear  them  long  beyond  

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Events

•  Opportuni>es for  exposure  at  Corporate  Events:   -  Regular   teambuilding   /   mo>va>on   ac>vity   with   corporate  clients   •  Opportuni>es  for  exposure  at  Cadets  Events:   -  Regular   cadets   events   for   birthday   par>es   and   special  occasions  including  a  party  early  this  year  for   a  royal  birthday  at  Zabeel  Palace   -  Promo>onal   ac>vity   in   front   of   GOSPORT   stores   to   generate  mall  buzz  and  direct  traffic   -  Ac>vi>es   with   schools   to   help   support   healthy   and   ac>ve   living.   Most   recently;   Dubai   English   Speaking   School  Healthy  Week  


Events

•  Dubai Sports  World  official  partner  2011   •  Throughout  the  Holy  month  of  Ramadan  Ignite  ran   different  a  classes  


Events UAE  fitness  challenge  winner  June  2011   •  Men’s  Health  &  Shape  Magazine  event  

White Collar  Boxing  Sponsorship  


Events We  support  and  take  part  in…   •  UAE  Marathons  and  fun  runs,  RAK,  Wadi  Bih   •  Abu  Dhabi  Dragon  boa>ng  compe>>on,  fes>val  city,  Dubai   Marina,  interna>onal  events   •  Wild  Guanabana–  organize  trek  in  trips  for  2012  linked  to  charity   •  Develop  a  wellness  calendar  for  the  organiza>on  


Pink is  Punk   Ignite’s  Annual  Breast  Cancer  Campaign   -­‐  raising  funds  and  awareness  


Pink is  Punk   Pink  is  Punk  Swim:Run  2012  

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Pink is  Punk   Overwhelming  support  from  a  great  team  


Pink is  Punk  


PR /  Media   Ignite  monthly  newslerers   •  • 

Extends to  a  database  of  24,000   Facebook  4,500  


PR  /  Media  /  Sport360  Blog   4*(/0''

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+6/&

YOUR LIFE

Real-life inspiration

â&#x20AC;&#x2DC;RUNNING KEEPS ME GROUNDEDâ&#x20AC;&#x2122; Self-confessed material girl Tori Leckie swopped her Jimmy Choos for running shoes and discovered a different side to herself. She tells Louisa Wilkins her story.

Before... â&#x20AC;&#x153;I was a typical

20-something intent on a life of partying. â&#x20AC;&#x153;Although I had been sporty when I was younger, it all fell by the wayside when I went to boarding school at the age of 13. It wasnâ&#x20AC;&#x2122;t cool to be sporty, but it was cool to get into trouble. So, I became a bit of a rebel. My friend and I used to pretend to go running, but would take a change of clothes in our backpacks and head into town. â&#x20AC;&#x153;At university I did the bare minimum, shopping and partying on my fatherâ&#x20AC;&#x2122;s â&#x20AC;&#x2DC;emergencyâ&#x20AC;&#x2122; credit card.â&#x20AC;?

It all changed when... â&#x20AC;&#x153;I hit my mid-20s. I had finished university and life suddenly felt very precious. My next big birthday was 30 and it felt like my 20s had been and gone. â&#x20AC;&#x153;I started thinking about who I am and what I wanted out of life. From the age of 11, my father and I had regularly gone mountain climbing. When I thought about my life, I realised that mountain

My left calf muscle has been smaller than my right since a knee injury in my teenage years. How can I balance them out?

A

Guillaume Mariole, owner and founder of Ignite Fitness and Wellness, says, â&#x20AC;&#x153;The calf muscle can become shortened due to a variety of reasons â&#x20AC;&#x201C; in your case, the dislocation of your knee. The medical term is shortened gastrocnemius and it occurs due to the tightening of the muscle. â&#x20AC;&#x153;The best treatment is to stretch the calf muscle by regularly doing wall lunges and toe pulls. Try to spend five or ten minutes stretching every morning before you get on with your day. â&#x20AC;&#x153;Treatment from a sports massage therapist could also help as they would enable more intense stretching and focus on muscle alignment to ensure the muscle is in the correct position.â&#x20AC;? To book an appointment with Igniteâ&#x20AC;&#x2122;s sports massage therapist, visit www.ignite-wellness.com or call 04-3050844.

Did you know?

If you canâ&#x20AC;&#x2122;t fit your gym session into your hectic schedule today, make like a schoolgirl and get skipping. According to the Rope

FITNESS FLASH

200

The time in milliseconds a marathon runnerâ&#x20AC;&#x2122;s foot spends on the ground â&#x20AC;&#x201C; it spends 500 in the air.

The latest news from the workout world. By Louisa Wilkins.

LOOKING COOL POOLSIDE

MILK FOR MUSCLES

Golf isnâ&#x20AC;&#x2122;t just for boys â&#x20AC;&#x201C; itâ&#x20AC;&#x2122;s a great way to get outside and walk. Plus it

Guzzling down a milkshake on the way home from the gym may feel like you are cancelling out all your hard work, but it could actually boost the physical benefits of your workout. A study from McMaster University enrolled two groups of women on a 12-week resistance training programme â&#x20AC;&#x201C; half of the group were given sugary energy drinks immediately after their workout and again an hour later, while the other half were given fat-free milk at the same times. The milk group lost more weight and gained more lean muscle. Stu Phillips, who led the study, says,

Cool down after a hard workout with a splash in the pool in this snazzy swim gear. Swimsuit, Dh235 by Puma; oversized sports bag, Dh515 by Puma; flip flops, Dh40 from Soboho.

ARAS

Q

As a result... â&#x20AC;&#x153;I started running as training for mountain climbing. Running is addictive, itâ&#x20AC;&#x2122;s a real high. I find I have all my best ideas when I am running â&#x20AC;&#x201C; I often think I should take a dictaphone! â&#x20AC;&#x153;My lifestyle changed as I started opting for early nights in over a night out with friends. You canâ&#x20AC;&#x2122;t go out partying if you want to get up when it is still dark and run for two hours. Eventually certain friends stopped calling as I kept saying â&#x20AC;&#x2DC;Noâ&#x20AC;&#x2122; to social plans. But they were not the true friends anyway. â&#x20AC;&#x153;In early 2008 I moved to Dubai and joined a running club. Within six months I had run my first half marathon.â&#x20AC;? Since then... â&#x20AC;&#x153;Running has

become a sport for me in itâ&#x20AC;&#x2122;s own right. In September last year, I went to Jordan to run a half marathon. The day before the race, I decided that I would run the full 42km marathon. I hadnâ&#x20AC;&#x2122;t trained for it and my maximum before then had been 27km. I did it and won! I was buzzing, and kept thinking, â&#x20AC;&#x2DC;What next?â&#x20AC;&#x2122;

Tori relaxes at home

â&#x20AC;&#x153;In January I climbed Aconagua in Argentina... nearly 7,000m high with minus 40 degree winds. A week later I ran the Dubai marathon in just over three and a half hours, chatting all the way. I thought, â&#x20AC;&#x2DC;Maybe I have a bit of a talent for this.â&#x20AC;&#x2122;

â&#x20AC;&#x153;You canâ&#x20AC;&#x2122;t go out partying if you want to get up when itâ&#x20AC;&#x2122;s dark and run for two hours.â&#x20AC;? â&#x20AC;&#x153;Since then, I have run two ultra marathons â&#x20AC;&#x201C; in February a 75km run, and in April I came first in the 50km Dead Sea Ultra in Jordan.â&#x20AC;?

Moving forward from here... â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t miss the party

lifestyle Iâ&#x20AC;&#x2122;ve given up. I have found my true passion in life. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m now much more down-to-earth. I mix with people from all walks of life and do lots of charity work. Sport makes you very grounded, which is particularly important in todayâ&#x20AC;&#x2122;s society, where everyone is so status mad and materialistic. â&#x20AC;&#x153;I used to be like that, too â&#x20AC;&#x201C; I used to be a spoilt little princess. But it doesnâ&#x20AC;&#x2122;t matter what car you drive on the running track. You are all in shorts, T-shirts and trainers. It makes it a level playing field, where you can develop great friendships with like-minded sporty people and achieve your personal goals.â&#x20AC;? A

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HEALTHY BODY

CALF COMPLAINTS

climbing was more than just a hobby for me. I thought, â&#x20AC;&#x2DC;I love climbing. I thrive on it!â&#x20AC;&#x2122; So I decided to dedicate myself more to my climbing than to my social life.â&#x20AC;?

TEXT: FEATURES WRITER LOUISA WILKINS / PHOTOGRAPH: KISHORE KUMAR

M

arketing manager Tori Leckie, 34, thought she was destined for a future of gliteratti, handbags and the high life. However, waking up to her unique sporting abilities has changed her lifestyle dramatically.


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Ignite Credentials Q4 2012  

Ignite fitness & wellness is owned and run by the Guillaume Mariole who brought military style bootcamps in Dubai and the first Corporate we...