Ignite ﬁtness & wellness
About Ignite ﬁtness & wellness
• Ignite is a Dubai based company (LLC) with a free zone oﬃce based in Dubai Internet City (FZLLC) • The enDre team are fully cerDﬁed ﬁtness professionals • Comprehensive insurance and public indemnity is in place • Our goal is to challenge, sDmulate and inspire our clients to go beyond their boundaries and realise their full potenDal
About Ignite ﬁtness & wellness
• Ignite has four basic beliefs: Integrity, Partnership, InspiraDon and Dynamism • No other company in UAE currently oﬀers this level of service and range of soluDons • Ignite oﬀers a vast suite of products and services to both individuals and clients • In addiDon to operaDng throughout Dubai, we operate from our own dedicated Health Club facility
Our CredenDals The Ignite team • Currently a team of 8 • Comprises a diverse mix of highly trained ﬁtness & wellness specialists • All team members are fully cerDﬁed and qualiﬁed and either possess a speciﬁc niche experDse or have parDcipated in a sport in a professional or semi-‐professional nature in the past • Yoga, massage, boxing, military bootcamp, sports condiDoning, group exercise
Our CredenDals The Ignite team
Guillaume is the owner and founder of Ignite ﬁtness & wellness. He was the original founder and pioneer of military-‐ style bootcamps in Dubai with his previous mulD award-‐winning company, Physical Advantage. AVer many years playing soccer and compeDng as a Track and Field Athlete, he now helps business people achieve the mindset of an athlete as a Military Bootcamp & Group Ex Instructor, a Personal Trainer and a Master Trainer for Technogym. Aydin travelled regularly to Dubai over the past eight years before basing himself here more permanently in 2009. During a training workshop he was introduced to Technogym’s Kinesis machine which has enabled him to break away from tradiDonal training methods and adopt interesDng, funcDonal and fun sessions. Aydin is Ignite’s head Kinesis trainer as well as a PT and military bootcamp instructor.
Nassi manages the great team above and is also a personal trainer with over 7 years experience in the ﬁtness industry. Nassi from the UK has trained many diﬀerent clients and has a great ability to adapt to her clients needs, whether that be using dynamic and explosive techniques through to Yoga and Pilates disciplines. No challenge is too big and results are what she guarantees.
Gerard originally from New Zealand has 6 years experience as a personal trainer and group Boxing and bootcamp trainer and holds a Master Exercise Trainer CerDﬁcate. Gerard’s specialiDes are weight loss, strength and condiDoning, sports speciﬁc training and kealebells. His fresh and innovaDve abtude will help you reach your ﬁtness goals and you will actually enjoy it!
Our CredenDals The Ignite team Jason from the UK is commiaed to his clients by helping them reach their full potenDal through the enjoyment and diversity of his sessions. He also provides rehabilitaDon training through the techniques of Sports Massage Therapy for those with chronic aches, pains and new or old injuries. He holds speciﬁc sports qualiﬁcaDons from the leading ﬁtness training provider in the UK, Premier.
Marianne from Norway is a cerDﬁed Personal trainer through the InternaDonal Sports Sciences AssossiaDon she also has a sports science degree. Marianne is passionate about health and wellness and uses her her vast experience to help others reach their goals. Marianne thrives on helping people towards a healthy lifestyle through innovaDve exercise programes and good nutrDon plans.
Fabian Garcia from Sydney, Australia. Qualiﬁed CYQ Fitness Instructor. Experienced in training clients at all levels of ﬁtness from groups to individuals. Fabian is commiaed to maximising his clients personal capabiliDes through tailored and challenging programs, ensuring there is variety, enjoyment and results in every session.
Sogol has been an avid fan of exercise from a very young age. She started ballet at 6 years old and has conDnually parDcipated in some form of exercise all through her teens. It was her passion for exercise that led her to become a trainer. Sogol has been a trainer now for over 10 years and with her extensive knowledge and her sheer enthusiasm for what she does will have you in Dp top shape in no Dme.
Team CredenDals Guillaume Mariole, Managing Director •
Founder and owner of Ignite ﬁtness & wellness
Pioneer of the bootcamp concept in Dubai
Winner of two major regional business awards
Master regional Trainer for Technogym
Responsible for Dubai’s ﬁrst corporate wellness program in Dubai 2008 Dubai Holding Future Leaders Wellness Program
Our Creden8als A few examples of our Managing Director’s experience • - • - • • •
First corporate wellness program in Dubai 2008 Dubai Holding Future Leaders Wellness Program First corporate wellness program Abu Dhabi 2009 -‐ 2011 DED Leads Wellness Program Coca Cola ladies summit 2011 SHUUA Capital Wellness program 2011 Wellness workshop for MicrosoV 2011
• Wellness AcDviDes for Dubai Holding • Group classes for EmiraD Ladies at the ExecuDve Oﬃce • VVIP clients such as the Chairman of Dubai Investment Capital
Product Suite Military Bootcamp • Our bootcamp programmes are high intensity military style outdoor programmes • MD, Guillaume Mariole, was the pioneer of bootcamps in the region • Four main products; Military Bootcamp, Bootcamp Overhaul, GI Jane (girls only) & Cadets ParDes • General courses are a month in duraDon comprising of up to 16 intensive sessions • 5x monthly courses running across Dubai (2x Safa Park, Palm Jumeirah, Um Sequim, Dubai Marina) • 50-‐80x Military Bootcamp clients per programme
Product Suite Personal Training • We take a whole new approach to Personal Training and have a variety of products: - - - -
TradiDonal one on one 6 for Fitness VIP RehabilitaDon Training, in partnership with Emirates European Medical Centre
• We work with aﬃliated gyms and a number of hotels throughout Dubai • We have in excess of 80 regular clients • We have approximately 20 VIP clients who hold senior execuDve or board posiDons in some of Dubai’s most illustrious companies
Product Suite Personal Wellness • To combat Dubai’s hecDc lifestyles and daily pressures we have partnered with the regions leading wellness providers • Ignite’s Personal Wellness Partners include: - - - - -
Sports Massage Therapist Style Consultant Personal & Professional Life Coach Personal & Corporate Gym Fit-‐out Provider Health & NutriDon Specialists
• Ignite recognises that a wellness-‐oriented lifestyle addresses our clients’ physical, social, psychological and spiritual needs
Product Suite Group Exercise • Includes Box-‐ﬁt, Fitness Yoga & Bootcamp Overhaul • Box-‐ﬁt is a fast, fun and furious cardio workout that develops boxing skills and provides a dynamic and moDvaDonal full-‐body workout • Fitness Yoga is the perfect start of the day and combines tradiDonal yoga stances with more dynamic techniques to strengthen and tone the body • Bootcamp Overhaul is a fantasDc all over body workout to start the weekend feeling energised and moDvated • 50x regular Group Ex clients • Recently we have launched a Group Ex Card to give our clients maximum ﬂexibility and enable them to enjoy our programmes without having to commit to a full month-‐long programme
Product Suite Facility Management • Park Place • Park Place is centrally located on Sheikh Zayed Road; easily accessible from every area in Dubai. Managed and operated by Ignite, it is one of Dubai's premier desDnaDons for health, ﬁtness and wellness. • FaciliDes include: - - - - - - - - - -
Dubai's only 40-‐metre lap pool Large sun-‐deck Fully-‐equipped gymnasium Group Exercise Classes Personal Training State-‐of-‐the-‐art studio Sauna Steam Lounge area with complimentary wi-‐ﬁ Food & beverage orders / delivery from Park Central
Product Suite Facility Management • Al Shahala beach club on the Palm • Al Shalal Beach Club is a private club oﬀering members a diversity of luxury beach and health club services. It is located between buildings 7 and 8 on the Palm Jumeirah. Featuring an extensive range of ﬁtness and leisure faciliDes, Al Shalal is the ideal desDnaDon whether you want to chill out, get ﬁt or play on the beach. The gym is packed with state-‐of-‐the art Technogym equipment and overlooks the azure waters beyond, a gorgeous inﬁnity pool, sun decks and a pool lounge. It is home to Gusto, a relaxed Mediterranean-‐style beachside dining experience, with both al fresco and indoor dining experiences, Mezze Mia, a deli, cafe and convenience store and the Gazebo Poolside Lounge, a relaxed bar with pool-‐side seaDng and unrivalled views of the Arabian Gulf.
Product Suite Corporate Wellness • Created to make lasDng, posiDve change to the ﬁtness and wellbeing of companies throughout Dubai • Three key products; Well Aware Assessments, comprehensive bespoke Corporate Wellness Programmes and ad hoc Corporate Events • Our team were responsible for both Dubai’s ﬁrst corporate programme, for Dubai Holding in 2008, and for Abu Dhabi’s ﬁrst, for the Department of Economic Development in 2009 • Other corporate clients include; - - - - -
Shell Wellness Program SHUAA Capital Lifestyle Series MicrosoV games Bayt Wellness Program Coca Cola Wellness Program
• Dubai Sports World oﬃcial partner • Throughout the Holy month of Ramadan Ignite ran diﬀerent classes
Events UAE ﬁtness challenge winner June 2011 • Men’s Health & Shape Magazine event
Events We support and take part in… • UAE Marathons and fun runs, RAK, Wadi Bih • Sponsor and team members of Dubai Diggers Dragon boaDng team – UAE NaDonal Champions and internaDonally recognized • Sponsor of boxer in White Collar Boxing (winner 2011) • Gulf For Good – organize trek in trips for 2012 linked to charity
Corporate Social Responsibility -‐ CSR • OpportuniDes for exposure at Charitable Events: - Burjurman Pinkathon – we run an annual company-‐ wide campaign known as Pink is Punk - Pink Polo at Ghantoot – we played an integral role at the inaugral event and will conDnue in subsequent years - Ignite’s PINK IS PUNK annual breast cancer campaign - Emirates ArthriDs Walkathon – we annually sponsor this FesDval City 5km event with prizes and pre-‐event warm up acDvity - Ice Warrior – held at Ski Dubai, we worked with MAF, Aprillia & Mens Health & Fitness to host the inaugural Tough Guy event in Dubai - Other regular acDvity with our key partners such as Emirates European Medical Centre Open Day and Dubai’s ﬁrst Weightloss Show in conjuncDon with Technogym
Pink is Punk Breast Cancer Awareness Campaign Ignite’s Annual campaign
Pink is Punk Breast Cancer Awareness Campaign Ignite’s Annual campaign
PR / Media Ignite monthly newsleaers • •
Extends to a database of 40,000 Sent out monthly
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â€˜RUNNING KEEPS ME GROUNDEDâ€™ Self-confessed material girl Tori Leckie swopped her Jimmy Choos for running shoes and discovered a different side to herself. She tells Louisa Wilkins her story.
Before... â€œI was a typical
20-something intent on a life of partying. â€œAlthough I had been sporty when I was younger, it all fell by the wayside when I went to boarding school at the age of 13. It wasnâ€™t cool to be sporty, but it was cool to get into trouble. So, I became a bit of a rebel. My friend and I used to pretend to go running, but would take a change of clothes in our backpacks and head into town. â€œAt university I did the bare minimum, shopping and partying on my fatherâ€™s â€˜emergencyâ€™ credit card.â€?
It all changed when... â€œI hit my mid-20s. I had finished university and life suddenly felt very precious. My next big birthday was 30 and it felt like my 20s had been and gone. â€œI started thinking about who I am and what I wanted out of life. From the age of 11, my father and I had regularly gone mountain climbing. When I thought about my life, I realised that mountain
My left calf muscle has been smaller than my right since a knee injury in my teenage years. How can I balance them out?
Guillaume Mariole, owner and founder of Ignite Fitness and Wellness, says, â€œThe calf muscle can become shortened due to a variety of reasons â€“ in your case, the dislocation of your knee. The medical term is shortened gastrocnemius and it occurs due to the tightening of the muscle. â€œThe best treatment is to stretch the calf muscle by regularly doing wall lunges and toe pulls. Try to spend five or ten minutes stretching every morning before you get on with your day. â€œTreatment from a sports massage therapist could also help as they would enable more intense stretching and focus on muscle alignment to ensure the muscle is in the correct position.â€? To book an appointment with Igniteâ€™s sports massage therapist, visit www.ignite-wellness.com or call 04-3050844.
Did you know?
If you canâ€™t fit your gym session into your hectic schedule today, make like a schoolgirl and get skipping. According to the Rope
The time in milliseconds a marathon runnerâ€™s foot spends on the ground â€“ it spends 500 in the air.
The latest news from the workout world. By Louisa Wilkins.
LOOKING COOL POOLSIDE
MILK FOR MUSCLES
Golf isnâ€™t just for boys â€“ itâ€™s a great way to get outside and walk. Plus it
Guzzling down a milkshake on the way home from the gym may feel like you are cancelling out all your hard work, but it could actually boost the physical benefits of your workout. A study from McMaster University enrolled two groups of women on a 12-week resistance training programme â€“ half of the group were given sugary energy drinks immediately after their workout and again an hour later, while the other half were given fat-free milk at the same times. The milk group lost more weight and gained more lean muscle. Stu Phillips, who led the study, says,
Cool down after a hard workout with a splash in the pool in this snazzy swim gear. Swimsuit, Dh235 by Puma; oversized sports bag, Dh515 by Puma; flip flops, Dh40 from Soboho.
As a result... â€œI started running as training for mountain climbing. Running is addictive, itâ€™s a real high. I find I have all my best ideas when I am running â€“ I often think I should take a dictaphone! â€œMy lifestyle changed as I started opting for early nights in over a night out with friends. You canâ€™t go out partying if you want to get up when it is still dark and run for two hours. Eventually certain friends stopped calling as I kept saying â€˜Noâ€™ to social plans. But they were not the true friends anyway. â€œIn early 2008 I moved to Dubai and joined a running club. Within six months I had run my first half marathon.â€? Since then... â€œRunning has
become a sport for me in itâ€™s own right. In September last year, I went to Jordan to run a half marathon. The day before the race, I decided that I would run the full 42km marathon. I hadnâ€™t trained for it and my maximum before then had been 27km. I did it and won! I was buzzing, and kept thinking, â€˜What next?â€™
Tori relaxes at home
â€œIn January I climbed Aconagua in Argentina... nearly 7,000m high with minus 40 degree winds. A week later I ran the Dubai marathon in just over three and a half hours, chatting all the way. I thought, â€˜Maybe I have a bit of a talent for this.â€™
â€œYou canâ€™t go out partying if you want to get up when itâ€™s dark and run for two hours.â€? â€œSince then, I have run two ultra marathons â€“ in February a 75km run, and in April I came first in the 50km Dead Sea Ultra in Jordan.â€?
Moving forward from here... â€œI donâ€™t miss the party
lifestyle Iâ€™ve given up. I have found my true passion in life. â€œIâ€™m now much more down-to-earth. I mix with people from all walks of life and do lots of charity work. Sport makes you very grounded, which is particularly important in todayâ€™s society, where everyone is so status mad and materialistic. â€œI used to be like that, too â€“ I used to be a spoilt little princess. But it doesnâ€™t matter what car you drive on the running track. You are all in shorts, T-shirts and trainers. It makes it a level playing field, where you can develop great friendships with like-minded sporty people and achieve your personal goals.â€? A
climbing was more than just a hobby for me. I thought, â€˜I love climbing. I thrive on it!â€™ So I decided to dedicate myself more to my climbing than to my social life.â€?
TEXT: FEATURES WRITER LOUISA WILKINS / PHOTOGRAPH: KISHORE KUMAR
arketing manager Tori Leckie, 34, thought she was destined for a future of gliteratti, handbags and the high life. However, waking up to her unique sporting abilities has changed her lifestyle dramatically.
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Thank you! Ignite ﬁtness & wellness -‐ ‘adding to the community’s quality of life, by encouraging healthy lifestyle habits and physical ac8vity.’
Published on Nov 7, 2011
Brought to you by the original founder and pioneer of military style bootcamps in Dubai, Ignite fitness & wellness enables you to awaken and...