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Ignite  fitness  &  wellness  


About  Ignite  fitness  &  wellness  

•  Ignite  is  a  Dubai  based  company  (LLC)  with  a  free  zone  office  based  in  Dubai  Internet  City   (FZLLC)   •  The  enDre  team  are  fully  cerDfied  fitness  professionals     •  Comprehensive  insurance  and  public  indemnity  is  in  place   •  Our  goal  is  to  challenge,  sDmulate  and  inspire  our  clients  to  go  beyond  their  boundaries  and   realise  their  full  potenDal  


About  Ignite  fitness  &  wellness  

•  Ignite  has  four  basic  beliefs:  Integrity,  Partnership,  InspiraDon  and  Dynamism   •  No  other  company  in  UAE  currently  offers  this  level  of  service  and  range  of  soluDons   •  Ignite  offers  a  vast  suite  of  products  and  services  to  both  individuals  and  clients   •  In   addiDon   to   operaDng   throughout   Dubai,   we   operate   from   our   own   dedicated   Health   Club   facility  


Our  CredenDals  


Our  CredenDals   The  Ignite  team   •  Currently  a  team  of  8   •  Comprises  a  diverse  mix  of  highly  trained  fitness  &  wellness  specialists   •  All   team   members   are   fully   cerDfied   and   qualified   and   either   possess   a   specific   niche   experDse   or   have   parDcipated   in   a   sport   in   a   professional   or   semi-­‐professional   nature   in   the  past   •  Yoga,  massage,  boxing,  military  bootcamp,  sports  condiDoning,  group  exercise  


Our  CredenDals   The  Ignite  team  

Guillaume   is   the   owner   and   founder   of   Ignite   fitness   &   wellness.   He   was   the   original   founder   and   pioneer   of   military-­‐ style  bootcamps  in  Dubai  with  his  previous   mulD   award-­‐winning   company,   Physical   Advantage.  AVer  many  years  playing  soccer   and  compeDng  as  a  Track  and  Field  Athlete,   he   now   helps   business   people   achieve   the   mindset   of   an   athlete   as   a   Military   Bootcamp  &  Group  Ex  Instructor,  a  Personal   Trainer   and   a   Master   Trainer   for   Technogym.   Aydin   travelled   regularly   to   Dubai   over   the   past  eight  years  before  basing  himself  here   more   permanently   in   2009.   During   a   training   workshop   he   was   introduced   to   Technogym’s   Kinesis   machine   which   has   enabled  him  to  break  away  from  tradiDonal   training   methods   and   adopt   interesDng,   funcDonal   and   fun   sessions.     Aydin   is   Ignite’s  head  Kinesis  trainer  as  well  as  a  PT   and  military  bootcamp  instructor.

 

Nassi  manages  the  great  team  above  and  is   also     a   personal   trainer   with   over   7   years   experience   in   the     fitness   industry.     Nassi   from   the   UK   has   trained   many   different   clients   and   has   a   great   ability   to   adapt   to   her   clients   needs,   whether   that   be   using   dynamic  and  explosive  techniques    through   to   Yoga   and   Pilates   disciplines.     No   challenge   is   too   big   and   results   are   what   she  guarantees.      

Gerard    originally  from  New  Zealand  has  6  years   experience   as   a   personal   trainer   and   group   Boxing   and   bootcamp   trainer   and   holds   a   Master   Exercise   Trainer   CerDficate.     Gerard’s   specialiDes   are   weight   loss,   strength   and   condiDoning,   sports   specific   training   and   kealebells.     His   fresh   and   innovaDve   abtude   will   help   you   reach   your   fitness   goals   and   you   will  actually  enjoy  it!    


Our  CredenDals   The  Ignite  team   Jason   from   the   UK   is   commiaed   to   his   clients   by   helping   them   reach   their   full   potenDal   through   the   enjoyment   and   diversity   of   his   sessions.   He   also   provides   rehabilitaDon   training   through   the   techniques  of  Sports  Massage  Therapy  for   those   with   chronic   aches,   pains   and   new   or   old   injuries.     He   holds   specific   sports   qualificaDons   from   the   leading   fitness   training  provider  in  the  UK,  Premier.  

Marianne   from   Norway   is   a   cerDfied   Personal  trainer  through  the  InternaDonal   Sports  Sciences  AssossiaDon  she  also  has  a   sports   science   degree.   Marianne   is   passionate  about  health  and  wellness  and   uses   her   her   vast   experience   to   help   others  reach  their  goals.  Marianne  thrives   on   helping   people   towards   a   healthy   lifestyle   through   innovaDve   exercise   programes  and  good  nutrDon  plans.    

Fabian  Garcia  from  Sydney,  Australia.  Qualified   CYQ  Fitness  Instructor.  Experienced  in  training   clients   at   all   levels   of   fitness   from   groups   to   individuals.     Fabian   is   commiaed   to   maximising   his   clients   personal   capabiliDes   through   tailored   and   challenging   programs,   ensuring   there   is   variety,   enjoyment   and   results  in  every  session.    

Sogol  has  been  an  avid  fan  of  exercise  from  a   very  young  age.    She  started  ballet  at  6  years   old   and   has   conDnually   parDcipated   in   some   form  of  exercise  all  through  her  teens.    It  was   her   passion   for   exercise   that   led   her   to   become   a   trainer.     Sogol   has   been   a   trainer   now  for  over  10  years  and  with  her  extensive   knowledge  and  her  sheer  enthusiasm  for  what   she   does   will   have   you   in   Dp   top   shape   in   no   Dme.    


Team  CredenDals   Guillaume  Mariole,  Managing  Director   • 

Founder  and  owner  of  Ignite  fitness  &  wellness  

• 

Pioneer  of  the  bootcamp  concept  in  Dubai  

• 

Winner  of  two  major  regional  business  awards  

• 

Master  regional  Trainer  for  Technogym  

•  - 

Responsible  for  Dubai’s  first  corporate  wellness  program  in  Dubai  2008     Dubai  Holding  Future  Leaders  Wellness  Program    

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Our  Creden8als   A  few  examples  of  our  Managing  Director’s  experience   •  -  •  -  •  •  • 

First  corporate  wellness  program  in  Dubai  2008                                                         Dubai  Holding  Future  Leaders  Wellness  Program     First  corporate  wellness  program  Abu  Dhabi  2009  -­‐  2011                                                 DED  Leads  Wellness  Program   Coca  Cola  ladies  summit  2011   SHUUA  Capital  Wellness  program  2011   Wellness  workshop  for  MicrosoV  2011  

•  Wellness  AcDviDes  for  Dubai  Holding   •  Group  classes  for  EmiraD  Ladies  at  the  ExecuDve  Office   •  VVIP  clients  such  as  the  Chairman  of  Dubai  Investment  Capital  


Product  Suite  


Product  Suite  


Product  Suite   Military  Bootcamp   •  Our  bootcamp  programmes  are  high  intensity  military  style  outdoor  programmes   •  MD,  Guillaume  Mariole,  was  the  pioneer  of  bootcamps  in  the  region   •  Four   main   products;   Military   Bootcamp,   Bootcamp   Overhaul,   GI   Jane   (girls   only)   &   Cadets   ParDes   •  General  courses  are  a  month  in  duraDon  comprising  of  up  to  16  intensive  sessions   •  5x  monthly  courses  running  across  Dubai  (2x  Safa  Park,  Palm  Jumeirah,  Um    Sequim,  Dubai   Marina)   •  50-­‐80x  Military  Bootcamp  clients  per  programme    


Product  Suite   Personal  Training   •  We  take  a  whole  new  approach  to  Personal  Training  and  have  a  variety  of  products:   -  -  -  - 

TradiDonal  one  on  one   6  for  Fitness   VIP   RehabilitaDon  Training,  in  partnership  with  Emirates  European  Medical  Centre  

•   We  work  with  affiliated  gyms  and  a  number  of  hotels  throughout  Dubai   •   We  have  in  excess  of  80  regular  clients   •  We   have   approximately   20   VIP   clients   who   hold   senior   execuDve   or   board   posiDons   in   some   of  Dubai’s  most  illustrious  companies  


Product  Suite   Personal  Wellness   •  To  combat  Dubai’s  hecDc  lifestyles  and  daily  pressures  we  have  partnered  with  the  regions   leading  wellness  providers   •  Ignite’s  Personal  Wellness  Partners  include:   -  -  -  -  - 

Sports  Massage  Therapist       Style  Consultant   Personal  &  Professional  Life  Coach   Personal  &  Corporate  Gym  Fit-­‐out  Provider   Health  &  NutriDon  Specialists  

•  Ignite   recognises   that   a   wellness-­‐oriented   lifestyle   addresses   our   clients’   physical,   social,   psychological  and  spiritual  needs  


Product  Suite   Group  Exercise   •  Includes  Box-­‐fit,  Fitness  Yoga  &  Bootcamp  Overhaul   •  Box-­‐fit   is   a   fast,   fun   and   furious   cardio   workout   that   develops   boxing   skills   and   provides   a   dynamic  and  moDvaDonal  full-­‐body  workout   •  Fitness   Yoga   is   the   perfect   start   of   the   day   and   combines   tradiDonal   yoga   stances   with   more   dynamic  techniques  to  strengthen  and  tone  the  body   •  Bootcamp   Overhaul   is   a   fantasDc   all   over   body   workout   to   start   the   weekend   feeling   energised  and  moDvated   •  50x  regular  Group  Ex  clients   •  Recently   we   have   launched   a   Group   Ex   Card   to   give   our   clients   maximum   flexibility   and   enable   them   to   enjoy   our   programmes   without   having   to   commit   to   a   full   month-­‐long   programme  


Product  Suite   Facility  Management   •  Park  Place   •  Park  Place  is  centrally  located  on  Sheikh  Zayed  Road;  easily  accessible  from  every  area  in   Dubai.  Managed  and  operated  by  Ignite,  it  is  one  of  Dubai's  premier  desDnaDons  for  health,   fitness  and  wellness.   •  FaciliDes  include:   -  -  -  -  -  -  -  -  -  - 

Dubai's  only  40-­‐metre  lap  pool   Large  sun-­‐deck   Fully-­‐equipped  gymnasium   Group  Exercise  Classes   Personal  Training   State-­‐of-­‐the-­‐art  studio   Sauna   Steam   Lounge  area  with  complimentary  wi-­‐fi   Food  &  beverage  orders  /  delivery  from  Park  Central  


Product  Suite   Facility  Management   •  Al  Shahala  beach  club  on  the  Palm   •  Al  Shalal  Beach  Club  is  a  private  club  offering  members  a  diversity  of  luxury  beach  and   health  club  services.    It  is  located  between  buildings  7  and  8  on  the  Palm  Jumeirah.    Featuring  an  extensive  range  of  fitness  and  leisure  faciliDes,  Al  Shalal  is  the  ideal  desDnaDon   whether  you  want  to  chill  out,  get  fit  or  play  on  the  beach.    The  gym  is  packed  with  state-­‐of-­‐the  art  Technogym  equipment  and  overlooks  the  azure   waters  beyond,  a  gorgeous  infinity  pool,  sun  decks  and  a  pool  lounge.    It  is  home  to  Gusto,  a  relaxed  Mediterranean-­‐style  beachside  dining  experience,  with  both  al   fresco  and  indoor  dining  experiences,  Mezze  Mia,  a  deli,  cafe  and  convenience  store  and  the   Gazebo  Poolside  Lounge,  a  relaxed  bar  with  pool-­‐side  seaDng  and  unrivalled  views  of  the   Arabian  Gulf.  


Product  Suite   Corporate  Wellness   •  Created   to   make   lasDng,   posiDve   change   to   the   fitness   and   wellbeing   of   companies   throughout  Dubai   •  Three  key  products;  Well  Aware  Assessments,  comprehensive  bespoke  Corporate  Wellness   Programmes  and  ad  hoc  Corporate  Events   •  Our  team  were  responsible  for  both  Dubai’s  first  corporate  programme,  for  Dubai  Holding  in   2008,  and  for  Abu  Dhabi’s  first,  for  the  Department  of  Economic  Development  in  2009   •  Other  corporate  clients  include;     -  -  -  -  - 

Shell  Wellness  Program   SHUAA  Capital  Lifestyle  Series   MicrosoV  games   Bayt  Wellness  Program   Coca  Cola  Wellness  Program  


Events  


Events  

•  Dubai  Sports  World  official  partner   •  Throughout   the   Holy   month   of   Ramadan   Ignite   ran   different     classes  


Events   UAE  fitness  challenge  winner  June  2011   •  Men’s  Health  &  Shape  Magazine  event  


Events   We  support  and  take  part  in…   •  UAE  Marathons  and  fun  runs,  RAK,  Wadi  Bih   •  Sponsor  and  team  members  of  Dubai  Diggers  Dragon  boaDng   team  –  UAE  NaDonal  Champions  and  internaDonally  recognized   •  Sponsor  of  boxer  in  White  Collar  Boxing  (winner  2011)   •  Gulf  For  Good  –  organize  trek  in  trips  for  2012  linked  to  charity  


Corporate  Social  Responsibility  -­‐  CSR   •  OpportuniDes  for  exposure  at  Charitable  Events:   -  Burjurman  Pinkathon  –  we  run  an  annual  company-­‐  wide  campaign   known  as  Pink  is  Punk   -  Pink  Polo  at  Ghantoot  –  we  played  an  integral  role  at  the  inaugral   event  and  will  conDnue  in  subsequent  years   -  Ignite’s  PINK  IS  PUNK  annual  breast  cancer  campaign   -  Emirates   ArthriDs   Walkathon   –   we   annually   sponsor   this   FesDval   City  5km  event  with  prizes  and  pre-­‐event  warm  up  acDvity   -  Ice   Warrior   –   held   at   Ski   Dubai,   we   worked   with   MAF,   Aprillia   &   Mens   Health   &   Fitness   to   host   the   inaugural   Tough   Guy   event   in   Dubai   -  Other   regular   acDvity   with   our   key   partners   such   as   Emirates   European   Medical   Centre   Open   Day   and   Dubai’s   first   Weightloss   Show  in  conjuncDon  with  Technogym  


Pink  is  Punk  Breast  Cancer  Awareness  Campaign   Ignite’s  Annual  campaign  


Pink  is  Punk  Breast  Cancer  Awareness  Campaign   Ignite’s  Annual  campaign  


PR/Media  


PR  /  Media   Ignite  monthly  newsleaers   •  • 

Extends  to  a  database  of  40,000   Sent  out  monthly  


PR  /  Media   4*(/0''

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+6/&

YOUR LIFE

Real-life inspiration

â&#x20AC;&#x2DC;RUNNING KEEPS ME GROUNDEDâ&#x20AC;&#x2122; Self-confessed material girl Tori Leckie swopped her Jimmy Choos for running shoes and discovered a different side to herself. She tells Louisa Wilkins her story.

Before... â&#x20AC;&#x153;I was a typical

20-something intent on a life of partying. â&#x20AC;&#x153;Although I had been sporty when I was younger, it all fell by the wayside when I went to boarding school at the age of 13. It wasnâ&#x20AC;&#x2122;t cool to be sporty, but it was cool to get into trouble. So, I became a bit of a rebel. My friend and I used to pretend to go running, but would take a change of clothes in our backpacks and head into town. â&#x20AC;&#x153;At university I did the bare minimum, shopping and partying on my fatherâ&#x20AC;&#x2122;s â&#x20AC;&#x2DC;emergencyâ&#x20AC;&#x2122; credit card.â&#x20AC;?

It all changed when... â&#x20AC;&#x153;I hit my mid-20s. I had finished university and life suddenly felt very precious. My next big birthday was 30 and it felt like my 20s had been and gone. â&#x20AC;&#x153;I started thinking about who I am and what I wanted out of life. From the age of 11, my father and I had regularly gone mountain climbing. When I thought about my life, I realised that mountain

My left calf muscle has been smaller than my right since a knee injury in my teenage years. How can I balance them out?

A

Guillaume Mariole, owner and founder of Ignite Fitness and Wellness, says, â&#x20AC;&#x153;The calf muscle can become shortened due to a variety of reasons â&#x20AC;&#x201C; in your case, the dislocation of your knee. The medical term is shortened gastrocnemius and it occurs due to the tightening of the muscle. â&#x20AC;&#x153;The best treatment is to stretch the calf muscle by regularly doing wall lunges and toe pulls. Try to spend five or ten minutes stretching every morning before you get on with your day. â&#x20AC;&#x153;Treatment from a sports massage therapist could also help as they would enable more intense stretching and focus on muscle alignment to ensure the muscle is in the correct position.â&#x20AC;? To book an appointment with Igniteâ&#x20AC;&#x2122;s sports massage therapist, visit www.ignite-wellness.com or call 04-3050844.

Did you know?

If you canâ&#x20AC;&#x2122;t fit your gym session into your hectic schedule today, make like a schoolgirl and get skipping. According to the Rope

FITNESS FLASH

200

The time in milliseconds a marathon runnerâ&#x20AC;&#x2122;s foot spends on the ground â&#x20AC;&#x201C; it spends 500 in the air.

The latest news from the workout world. By Louisa Wilkins.

LOOKING COOL POOLSIDE

MILK FOR MUSCLES

Golf isnâ&#x20AC;&#x2122;t just for boys â&#x20AC;&#x201C; itâ&#x20AC;&#x2122;s a great way to get outside and walk. Plus it

Guzzling down a milkshake on the way home from the gym may feel like you are cancelling out all your hard work, but it could actually boost the physical benefits of your workout. A study from McMaster University enrolled two groups of women on a 12-week resistance training programme â&#x20AC;&#x201C; half of the group were given sugary energy drinks immediately after their workout and again an hour later, while the other half were given fat-free milk at the same times. The milk group lost more weight and gained more lean muscle. Stu Phillips, who led the study, says,

Cool down after a hard workout with a splash in the pool in this snazzy swim gear. Swimsuit, Dh235 by Puma; oversized sports bag, Dh515 by Puma; flip flops, Dh40 from Soboho.

ARAS

Q

As a result... â&#x20AC;&#x153;I started running as training for mountain climbing. Running is addictive, itâ&#x20AC;&#x2122;s a real high. I find I have all my best ideas when I am running â&#x20AC;&#x201C; I often think I should take a dictaphone! â&#x20AC;&#x153;My lifestyle changed as I started opting for early nights in over a night out with friends. You canâ&#x20AC;&#x2122;t go out partying if you want to get up when it is still dark and run for two hours. Eventually certain friends stopped calling as I kept saying â&#x20AC;&#x2DC;Noâ&#x20AC;&#x2122; to social plans. But they were not the true friends anyway. â&#x20AC;&#x153;In early 2008 I moved to Dubai and joined a running club. Within six months I had run my first half marathon.â&#x20AC;? Since then... â&#x20AC;&#x153;Running has

become a sport for me in itâ&#x20AC;&#x2122;s own right. In September last year, I went to Jordan to run a half marathon. The day before the race, I decided that I would run the full 42km marathon. I hadnâ&#x20AC;&#x2122;t trained for it and my maximum before then had been 27km. I did it and won! I was buzzing, and kept thinking, â&#x20AC;&#x2DC;What next?â&#x20AC;&#x2122;

Tori relaxes at home

â&#x20AC;&#x153;In January I climbed Aconagua in Argentina... nearly 7,000m high with minus 40 degree winds. A week later I ran the Dubai marathon in just over three and a half hours, chatting all the way. I thought, â&#x20AC;&#x2DC;Maybe I have a bit of a talent for this.â&#x20AC;&#x2122;

â&#x20AC;&#x153;You canâ&#x20AC;&#x2122;t go out partying if you want to get up when itâ&#x20AC;&#x2122;s dark and run for two hours.â&#x20AC;? â&#x20AC;&#x153;Since then, I have run two ultra marathons â&#x20AC;&#x201C; in February a 75km run, and in April I came first in the 50km Dead Sea Ultra in Jordan.â&#x20AC;?

Moving forward from here... â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t miss the party

lifestyle Iâ&#x20AC;&#x2122;ve given up. I have found my true passion in life. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m now much more down-to-earth. I mix with people from all walks of life and do lots of charity work. Sport makes you very grounded, which is particularly important in todayâ&#x20AC;&#x2122;s society, where everyone is so status mad and materialistic. â&#x20AC;&#x153;I used to be like that, too â&#x20AC;&#x201C; I used to be a spoilt little princess. But it doesnâ&#x20AC;&#x2122;t matter what car you drive on the running track. You are all in shorts, T-shirts and trainers. It makes it a level playing field, where you can develop great friendships with like-minded sporty people and achieve your personal goals.â&#x20AC;? A

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HEALTHY BODY

CALF COMPLAINTS

climbing was more than just a hobby for me. I thought, â&#x20AC;&#x2DC;I love climbing. I thrive on it!â&#x20AC;&#x2122; So I decided to dedicate myself more to my climbing than to my social life.â&#x20AC;?

TEXT: FEATURES WRITER LOUISA WILKINS / PHOTOGRAPH: KISHORE KUMAR

M

arketing manager Tori Leckie, 34, thought she was destined for a future of gliteratti, handbags and the high life. However, waking up to her unique sporting abilities has changed her lifestyle dramatically.


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