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Guide toWedding Publicity

How to get your wedding featured in bridal magazines!


L O r e t t a

S m i t h

Guide toWedding Publicity

How to get your wedding featured in bridal magazines!


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N a t i on a l B r i d a l M a g a z i n e s Copyright Š2012, Loretta Smith Design & Production: Gloria Marconi Illustration & Design Photos from the wedding of Jeanne Roberts to Jay Johnson by Kevin V. Williams of the Bahamas. Pre-wedding photos by Lynn Kennedy of St. Louis, Missouri. All rights reserved. No part of this book may be reproduced or transmitted in any form, by any means, (electronic, photocopying, recording, or otherwise) without the prior written permission of the author. No liability is assumed with respect to the use of the information contained within. Although every precaution has been taken, the author assumes no liability for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein. Published & Printed in the United States of America by Do The Write Thing of DC 56 T Street, NW Washington, DC 20001


Table of Contents

N a t i on a l B r i d a l M a g a z i n e s

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GETTING STARTED/PLANNING

1 2 5 5 6 6 7

Selecting the Right Photographer Photo Checklist Special Touches Cultural Traditions Copies of Invitations Establishing a Website Writing Down Information

PRE-WEDDING PUBLICITY

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Selecting the Right Publicity Photo Sample Engagement Announcements Sample Pre-wedding Article

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Wedding Announcements In Local Newspapers Sample Wedding Announcement Sample Wedding Article Free Wedding Features In Local Lifestyle/Bridal Magazines Sample Submission For Lifestyle/Bridal Magazines F ree Wedding Features In National Bridal Magazines ● Bridal Guide | 27 ● Brides | 27 ● Destination I Do | 28 ● Destination Weddings & Honeymoons | 28 ● DIY Weddings | 29 ● For The Bride | 29 ● Grace Ormonde Wedding Style | 30 ● Inside Weddings | 30 ● Martha Stewart Weddings | 31 ● PerfectWeddingGuide.Com | 31 ● Premier Bride | 32

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● The Bride&Bloom/Designs For Weddings & Life | 32 ● The Knot | 33 ● Town&Country Weddings | 33

34 FREE Wedding Features In Custom Magazines For Women Of Color ● ● ● ●

Black Bride And Groom | 34 Brides Noir | 34 Signature Bride | 35 Weddings Noir | 35

36 Free Wedding Announcements/Features/Videos In The New York Times Newspaper 37 Free Wedding Announcements/Photos In National Lifestyle Magazines ● Town&Country | 37 ● Essence.com | 38 ● Jet | 38

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A Word From Loretta Smith, Wedding Publicity Expert

LORETTA SMITH

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Guide to Wedding Publicity L O R E T T A

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G e t t i n g

S t a r t e d

Planning


Invitation

Shoes and jewelry

Wedding program

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i n agl sBtra irdtae ld :Mpalgaann Ngaetti ton z i inne gs

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  ridal magazines, wedding planning books and wedding-focused television programs provide information on every facet of weddings from A to Z. Brides are told how to plan every aspect of their wedding but not how to obtain welldeserved coverage in bridal and lifestyle magazines, locally and nationally. This guide will tell you everything you need to know about how to get your “real wedding” featured in a national or custom bridal magazine. You don’t have to be a celebrity to appear between the covers of magazines such as The Knot, Brides, Bridal Guide and Inside Weddings. These magazines, and a dozen others, are combing through hundreds of photos and stories about brides just like you, trying to decide which ones to include in their publication. This guide will provide you with tips for getting your real wedding featured in a magazine by providing information on: ● The right photos ● Scouting scenic locations ● The right photographer ● Special touches that make a wedding stand out ● Submission requirements for 15 magazines and the New York Times By using the information in this guide you will be able to improve your chances of having your wedding selected. The first step in obtaining publicity starts with educating yourself on the type of photos that appear in bridal magazines. The bridal magazines are interested in close-up shots of the following:

The wedding cake

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g e t t i n g s t a r t e d : p l a nn i n g Photo checklist for national bridal magazines: ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

Bride’s shoes; jewelry Bride’s bouquet Bride getting dressed Wedding rings/ring bearer’s pillow Invitation/RSVP card/envelope Save-the-date card/envelope Wedding program Wedding venue FOB escorting Bride Couple at altar (rear shot) Couple kissing Couple leaving church Couple alone at altar Bride with bouquet, ALONE Dramatic photos of couple Interior/Exterior of reception venue Signage at reception venue Couple’s first dance Bride dancing with her father

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■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

Couple’s HANDS showing rings Wedding cake/Ice sculpture Place cards Table settings Entire cocktail and dinner areas Shot of different foods Table with gifts from guests Entertainers at wedding & reception Couple cutting cake Couple toasting each other Special touches Couple leaving reception Bride/bridesmaids/flower girl Bride/hostesses Groom/groomsmen/ring bearer Couple/bridesmaids/groomsmen Couple/bride’s parents Couple/groom’s parents Bouquet toss Garter throw


g e t t i n g s t a r t e d : p l a nn i n g The shots of the couple should be eye-catching, unique, dramatic, memorable and creative. If your wedding venue will not provide a breathtaking background for these shots, it is suggested that you scout different locations prior to your wedding date. During the time between the wedding ceremony and reception, the bridal couple should have photos taken at scenic locations that will enhance interest in their photos. The next step is selecting a photographer. Usually couples start searching for a photographer about six months before the wedding. The traditional wedding photographer may be able to produce a wonderful wedding album, but will require coaching to produce high-quality magazine still life shots. Work with the photographer to ensure that many of the photos that bridal magazines are interested in are taken prior to the ceremony, and that the photographer arrives early at the wedding ceremony venue and reception site to take photos before guests arrive. You

may show the photographer copies of national bridal magazines to demonstrate typical wedding photo layouts. Bear in mind that you need a photographer who will focus on the bridal couple, bridal party, family and guests for the wedding album as well as close-ups of items desired by bridal magazines for their photo spreads. Don’t make the mistake of hiring an amateur photographer or asking a shutterbug friend to take pictures. If the photos are not well-done, they will be rejected by the national bridal magazines. Bridal magazines want photos that have a crisp, sharp quality and that are not retouched. When photographers shoot weddings for a wedding album, they shoot soft on purpose and retouching is a part of their service. You and your wedding planner must work with the photographer to ensure that the photos that will be submitted to the bridal magazines are sharp

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Formal portrait of the bride

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g e t t i n g s t a r t e d : p l a nn i n g

Table settings before the reception

and not retouched. You must feel comfortable about inviting the photographer “behind the scenes� to get shots of you while you are dressing. One way to improve the chances of the mother of the bride being included in a magazine photo layout is to include her in the preceremony shots helping the bride to dress. You may also consider hiring both a traditional wedding photographer to produce the wedding album, and a commercial photographer to take highquality magazine shots. Some bridal magazines want to view an online gallery of photos, others want CDs and still others want prints. Some magazines want a sampling of photos, others want to see 30 to 50 shots, still others want to see every photo that was shot. The smart bride will establish a photo gallery of at least 100 shots and pick and choose the number and type of photos to submit to each magazine. The need for a photo gallery, CD or

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prints should be discussed in advance with the photographer. Digital vs. Film You will also have to make a decision about digital versus film photography. Digital offers several advantages to photographers. It offers a virtually unlimited number of photographs that can be captured at an event; photographers have the ability to easily make black and white photographs from the digital capture; a digital archive can be preserved indefinitely while film has a limited lifetime; and digital proofing can sometimes be done online, making digital wedding photos available sooner than those taken with film. Videography Several online websites of national bridal magazines also feature wedding videos. Again, do not ask a friend or relative to record your wedding. Being able to make decent home movies does not necessarily qualify someone to record one of the biggest events of your life! Professional videographers have the


g e t t i n g s t a r t e d : p l a nn i n g experience and training necessary to capture the essence of your big day. Look for a videographer with specific experience in taping weddings. They are knowledgeable about the circumstances of the ceremony and won’t miss any important parts. You can only do this once; hiring a professional provides the security that only an expert can give. You and your wedding planner and videographer should view videos at the various bridal magazine websites to get a clear idea of the type of videos that are featured. Special Touches Most bridal magazines are interested in the special touches that make your wedding ceremony and reception unique. They receive hundreds of stories from brides across the country and usually feature between three and ten in each issue. There are some special touches that can be added that will make your wedding stand out . Some cost as little as $150: ● dove releases

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● s pecial transportation (horse-drawn carriages – a ride for two in a vis-à-vis carriage or the whole bridal party in a horse-drawn coach, party bus or trolley) ● fireworks ● photo booths The following will also heighten interest from bridal magazine editors: ● a “green” wedding that incorporates the rentrecycle-reuse philosophy of environmentalism ● thematic weddings ●a wedding that includes cultural traditions and symbolism

Flowers

Cultural Traditions You can honor your ancestors by incorporating your heritage into your wedding ceremony. It is important to provide information to magazine

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g e t t i n g s t a r t e d : p l a nn i n g editors explaining the significance of your cultural rituals. Information about ethnic wedding traditions can be found at www.worldweddingtraditions.com.

Other Tips ●B  rides should hire a make-up artist for the wedding day.

Personal Copies of Invitations & Wedding Programs

●B  oth bride and groom should get their teeth whitened before the wedding day.

Make sure you set aside 20 copies of your savethe-date card, your wedding invitation with mailing envelope, RSVP card, and return envelope, and your wedding program. Some magazines do not require the wedding program, but as a rule of thumb you should send the program, invitation and save-the-date routinely with all magazine submissions.

●B  right lighting should be used in the reception area (including uplighting) so photos won’t have dark backgrounds.

Establish a Personal Website It is highly recommended that any bride interested in publicizing her wedding establish a personal website. There are tools to assist you at the websites for The Knot, BRIDES, Perfect Wedding Guide and Wedspace (www.wedspace.com).

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●M  ost bridal magazines do not include photos of the mother of the bride or the mother of the groom so both should be included in pre-ceremony or behindthe-scenes shots with the bride. ●Incorporate ideas from bridal magazines. Some publications like The Knot include a “Steal This Idea” component. Let the editor know if you use (steal) one of their ideas.


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Writing Down Valuable Information THE LAST STEP in the planning process is to write down all the information about the vendors, (including telephone numbers and email addresses), the bridal party, and family members that will be requested later by the bridal magazines. It is recommended that you go to the website of Inside Weddings Magazine, complete their online form, and print and save it for your records.

Wedding home page

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P r e - w e d d i n g N a t i on a l B r i d a l M a g a z i n e s

Publicity Wedding website

Engagement announcement

Engagement announcement

Society column in local paper

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Informal portrait of engaged couple

The proposal

Jeanne and Jay website

Announcements

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  ou need a pre-wedding photo to be submitted with your engagement announcement. Sometimes a photo taken by an amateur photographer at a black tie or after- five event will suffice.

Engagement Announcement for Local Papers

Most local newspapers charge a fee to run an engagement announcement. However, there are some local newspapers/journals that provide this service as a courtesy. Simply open the yellow pages and start calling each newspaper to ascertain their policy. In order to develop an engagement announcement, the bride should review announcements that appear in local newspapers. The announcement can be submitted online with the pre-wedding photo or via mail. When mailing a print, make sure that you do not write on the back of the photo in order to avoid damaging it. Always write information on a label and adhere the label to the back of the photo.

They’re Engaged.... Mr. and Mrs. Michael Victor Roberts, Sr. are pleased to announce the engagement of their daughter, Jeanne Delores Roberts to Jay Christian Johnson. The couple plan an August 30th wedding in the Bahamas and will make their home in St. Louis.

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p r e - w e d d i n g p ubl i c i t y Pre-Wedding Article One way to avoid paying a fee if you are having a high -end or extravagant wedding is to contact the “society” columnist at the local newspaper and pitch them an engagement “story” that will act as a preview for the upcoming wedding. You should have information about unique accomplishments

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of members of the bridal party and your families, as well as any notable invited guests or special touches that will be included at the wedding or reception. You must make sure that you have the correct spelling of the names of each member of the bridal party, your families, and all notable guests.


Sample Pre-Wedding Article

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Couple Plan Wedding in Paradise Ms. Jeanne Delores Roberts, daughter of Mr. and Mrs. Michael Victor Roberts, Sr. of St. Louis, Missouri, will wed Jay Christian Johnson on Paradise Island, Bahamas on Saturday, August 30, 2008. Mr. Roberts is CEO of The Roberts Companies. Keshia Knight Pulliam (world renowned for portraying Rudy Huxtable on The Cosby Show) will serve as maid of honor. One of the other ten bridesmaids is Alike Boggan, a Deal or No Deal model. There will be ten groomsmen and ten hostesses, including Cheresse Pentella. Jeanne, age 29, graduated from Spelman College in Atlanta and went on to earn a Juris Doctorate from Pepperdine University School of Law in Malibu, California. She is a transactional attorney at Armstrong Teasdale LLP based in St. Louis. Jay, now 29, is the great grandson of Norman O. Houston, the founder of Golden State Life Insurance Company, which was the first Black-owned insurance company in Los Angeles. After graduating from California State University, Los Angeles with a degree in Business Administration, he became a program director at the Golden State Minority Foundation. After moving to St. Louis in 2005, he became a project manager for the Roberts Hotels Group, one of 72 subsidiaries of The Roberts Companies. Almost 600 people have been invited to the wedding, including hip hop artist Nelly, NFL player Orlando Pace, NBA player Antwan Jamison and his wife, Ione (Jeanne’s Spelman classmate). There will be a number of events prior to the wedding including a bridal shower given by Jeanne’s godmother and two of her mother’s closest friends, and a bachelorette party in Las Vegas. The rehearsal dinner will be hosted by the groom’s parents at Luciano’s of Chicago in Nassau. The bride’s parents have planned an exciting weekend for guests, including a fireworks display and a Junkanoo Rush-Out that will be reminiscent of a New Orleans Mardi Gras celebration. Guests are also invited to a splash party at the parents’ beach house the day after the wedding. The couple will honeymoon in Negril before making their home in St. Louis.

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N a t i on a l B r i d a l M a g a z i n e s

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Pos t - w e d d i n g

Publicity St. Louis Magazine

Weddings Noir

Inside Weddings


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N a t i on a l B r i d a l M a g a z i n e s

Limelight, St. Louis Premier Bride webpage

Jet Black Bride & Groom

Weddings Noir

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ike engagement announcements, wedding announcements run in a local newspaper have a fee attached. Again, you may call newspapers to find those which provide this service as a courtesy, and you should review announcements that appear in local newspapers in order to create your own. The announcement can be submitted, with a wedding photo, online or via mail. Don’t forget to write your information on a label adhered to the back of the photo. Always include at least one photo in which the two of you are standing close together and looking at the camera.

Introducing the Newlyweds Jeanne Delores Roberts wed Jay Christian Johnson at The Cloisters on Paradise Island, Bahamas followed by a reception at The Atlantis Resort. The bride is a graduate of Spelman College and Pepperdine University School of Law. She is a transactional attorney at St. Louisbased Armstrong Teasdale. The groom is a graduate of the California State University of Los Angeles. He is a project manager with the Roberts Hotel Group. The couple honeymooned in Negril, Jamaica and will continue to make their home in St. Louis. LORETTA SMITH

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P p os t - w e d d i n g p ubl i c i t y Wedding Article If your local newspaper is interested in covering your engagement for free, or if yours is a high-end or extravagant wedding, you may wish to contact the “society” columnist at the local newspaper and pitch them your wedding “story.” A socialite bride should have the following information: ● unique accomplishments of members of the bridal party and of the couple’s families, as well as any notable guests that attended;

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● s pecial touches that were included at the wedding or reception; ● c orrect spelling of the name of each and every member of the bridal party, family members, and all notable guests. Society columns at community newspapers are more likely to publish a longer announcement that includes this information.


Sample Wedding Article

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JEANNE ROBERTS WEDS JAY JOHNSON IN THE BAHAMAS After an August 2007 proposal on the “kissing cam” at Busch Stadium during a game between the St. Louis Cardinals and L.A. Dodgers, that was complete with a custom-designed four-carat ring and thunderous applause from thousands of onlookers, it was only fitting that the nuptials of Jeanne Delores Roberts and Jay Christian Johnson follow in grand fashion. Jeanne is an attorney with St. Louis-based Armstrong Teasdale. Jay is a project manager at the Roberts Hotels Group, one of 72 subsidiary companies of The Roberts Companies headed by the bride’s father, Michael Victor Roberts, Sr. The Labor Day getaway started with a fine Italian rehearsal dinner at Luciano’s of Chicago in Nassau on Friday. An outdoor ceremony took place at noon, Saturday, August 30, 2008 at The Cloisters, a majestic 14th-century French monastery on Paradise Island, Bahamas. A stone walkway outlined with dark pink rose petals led to the altar where Jeanne and Jay exchanged vows under a chiffon-draped pergola dripping with pink, green and ivory roses and stargazer lilies against a backdrop of ancient stone archways. Guests sat on gold Chivari chairs under two decorated tents and kept cool in the Caribbean heat with bottled water, moist towels and handheld fan programs. A string quartet strummed soft tunes and a 10-member choir performed two selections. Afterward, shuttles transported the 300 guests to the Atlantis resort for a cocktail hour, a seafood-centric buffet-style dinner and dancing to the music of a 15-piece Bahamian Band. Adding to the evening’s elaborate entertainment, the parents surprised partygoers with a festive junkanoon rush with costumes and dancers reminiscent of New Orleans’ Mardi Gras. A next-day swim party at the bride’s parents’ beach house in Nassau, made for a spectacular finish to the momentous occasion. The wedding party included maid of honor Keshia Knight Pulliam, The Cosby Show’s “Rudy”, bridesmaid Aliké Boggan, a Deal or No Deal model and Cheresse Pentella, The Bachelor finalist, was one of 10 hostesses. Notable, VIP and celebrity guests: TV’s Judge Glenda Hatchett; Reuben Cannon, casting director and producer, Tyler Perry’s film and TV projects; former ambassador to Tanzania Charles Stith; Karen Longley Gordy, Berry Gordy’s daughter-in-law; Ione Jamison, wife of NBA starting forward Antwan Jamison.

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lo c a l e d i t i ons o f N a t i on a l b r i d a l M a g a z i n e s There are local lifestyle and bridal magazines that feature weddings at no cost to you. You can find out the names of these magazines by searching the yellow pages, asking staff at local bridal salons, or attending bridal shows. Some national bridal magazines, such as The Knot, PerfectWeddingGuide.com, PremierBride.com, BRIDES and Wedding Style, have local editions. The Knot,

Inc. publishes its own national and local editions. PerfectWeddingGuide.com and PremierBride.com franchise the local editions, for which there are separate offices in each local market. CondĂŠ Nast Publications publishes both BRIDES and the local editions, but separate offices are maintained in each local market. Wedding Style publishes Wedding Style, New England.

Local editions of The Knot: Boston Chicago Colorado DC-MD-VA Florida Georgia

Michigan Minnesota Missouri/Kansas City New Jersey New York Metro North Carolina

Northern California Ohio Pennsylvania Southern California Texas

Local editions of Brides: Atlanta Boston Chicago Connecticut

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Houston Maryland Michigan New Jersey

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Northern California Philadelphia Southern California


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Local editions of Premier Bride: California Bakersfield Fresno/Central Valley Inland Empire Los Angeles Colorado Delaware Florida Ft.Lauderdale/ Broward/ Palm Beach Gainesville/Ocala Jacksonville Miami Orlando Tampa Georgia Atlanta Kentucky Lexington Maine Maryland

Massachusetts Boston Michigan Detroit Minnesota Twin Cities Mississippi Nevada Las Vegas Reno/Carson City New Jersey South Jersey New York Central New York City North Carolina Charlotte Oregon/SW Washington Pennsylvania Central Philadelphia

Puerto Rico Tennessee Chattanooga Knoxville Memphis Nashville Tri Cities Texas Austin Dallas Greater Bryan/ College Station Houston Virginia Hampton Roads/ Virginia Beach Richmond Wisconsin Central & North Milwaukee/SE Northeast

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lo c a l e d i t i ons o f P e r f e c t w e d d i n g g u i d e ALBUQUERQUE | SANTA FE Shauna Pointer: 505-797-2749 | albq@pwg.com

CLEVELAND Jack Hopp: 740-409-0409 | cleveland@pwg.com

ATLANTA Gillian Harte | atlanta@pwg.com

COLORADO Phil Huff: 303-807-5802 | colorado@pwg.com

BATON ROUGE | LAFAYETTE Sandi & Jeff Boykin: 888-794-7941 sandi@pwg.com | jeff@pwg.com

COLUMBUS Joe Guaganti: 740-548-7800 | columbus@pwg.com

BIRMINGHAM Stephanie Whitaker: 205-585-5268 birmingham@pwg.com BOSTON & S. NEW HAMPSHIRE Cinda Lawson: 866-792-2743 | boston@pwg.com CALIFORNIA | ORANGE COUNTY Lisa Phillips: 949-278-096 | lisa@pwg.com CHARLOTTE Cathy Terry: 704-814-0969 | charlotte@pwg.com CHICAGO (Internet Only) Publisher: 888-222-7433 | chicago@pwg.com CINCINNATI | N. KY | DAYTON Jack & Chris Phelps: 513-289-9617 cincinnati@pwg.com

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CONNECTICUT / CENTRAL-EAST Sheila Craven: 866-794-8433 | hartford@pwg.com CONNECTICUT / SOUTH James Ardito: 866-529-1989 | james@pwg.com DALLAS | FT. WORTH Meredith & Jason Liewehr 817-988-6429 | dfw@pwg.com DAYTONA | MELBOURNE David James: 321-636-5747 | davidjames@pwg.com DELAWARE Ed Kessler: 302-454-7086 | delaware@pwg.com FLORIDA PANHANDLE Dave Johnson: 800 337-7767 | davej@pwg.com FLORIDA | SOUTHEAST (Ft. Lauderdale / Broward) Greg & Ricki Black: 877-274-3330


p os t - w e d d i n g p ubl i c i t y southflorida@pwg.com HOUSTON Gail & Michael McGroder 713-747-WEDD | houston@pwg.com INDIANAPOLIS Ryan & Staci Hendrickson 866-644-WEDD | indy@pwg.com JACKSONVILLE David James & Roger Mabie 877-636-5747 | davidjames@pwg.com KANSAS CITY Ellen & Vern Lynn: 913-851-9333 | kc@pwg.com KENTUCKY Joyce Hughes-Inman: 502-376-8649 kentucky@pwg.com LAS VEGAS Chris Roth: 702-871-8083 | vegas@pwg.com MARYLAND | BALTIMORE / ANNAPOLIS Karen & Jay Buck: 410-329-6352 weddings@pwg.com MIAMI Ryan & Barbara Foreman: 305-377-4030 miami@pwg.com

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MICHIGAN | SOUTHEAST Ray Lauth: 866-792-2743 | michigan@pwg.com MINNEAPOLIS | ST. PAUL Gary Swartz: 800-940-3345 | twincities@pwg.com NASHVILLE Krinda Hie: 615-460-9065 | nashville@pwg.com NEW JERSEY | NORTH & CENTRAL James Ardito: 866-529-1989 | james@pwg.com NEW YORK | HUDSON VALLEY / WESTCHESTER James Ardito: 866-529-1989 | james@pwg.com NORTH CAROLINA | TRIAD Gail Galloway: 866-204-0057 | gail@pwg.com OKLAHOMA CITY Stephanie & Greg Hill: 405-206-2931 okcity@pwg.com ORLANDO Brandy Zrallack: 888-222-7433 | orlando@pwg.com PENNSYLVANIA | CENTRAL Joe Spadolini: 717-253-6022 cpaweddings@pwg.com PHILADELPHIA | SOUTH JERSEY Nancy Curry: 856-768-2835 | nancyc@pwg.com

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Pos t - w e d d i n g p ubl i c i t y PHOENIX Publisher: 888-222-7433 | phoenix@pwg.com PITTSBURGH Lori Palermo & Yvonne Opalenik 412-774-2554 | pittsburgh@pwg.com PORTLAND, OREGON Bob & Judy McManus: 360-609-4400 portland@pwg.com RALEIGH | DURHAM Gail Galloway: 866-204-0057 | gail@pwg.com SACRAMENTO / LAKE TAHOE Jim Schneider: 916-941-6830 jim.schneider@pwg.com SAN DIEGO Lisa Phillips: 949-278-0965 | lisa@pwg.com ST LOUIS KAPS Media: 636-527-9701 | stlouis@pwg.com TAMPA Francis & Tina Leger: 813-856-4711 tampa@pwg.com TULSA Brian Bodenstab: neok@pwg.com

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WASHINGTON, DC | SUBURBAN MARYLAND | VIRGINIA Susan Gildersleeve 703-823-4488: dc@pwg.com The lifestyle/bridal magazines focus on the bride’s gown, shoes, jewelry, bouquet, and wedding ring; bridal party attire; the ceremony site/décor; the reception site/décor; and the wedding cake, table centerpieces, table settings, place cards, ice sculpture, entertainment, unique transportation, special touches and cultural symbolism. Some bridal magazines are also interested in how the couple met. A sample submission that should work for all local lifestyle and bridal magazines is provided. You should find out how many photos the magazine wants and whether they want to see them online or on a CD. A word of caution when dealing with local lifestyle and bridal magazines: The editors usually want the couple to give them exclusive coverage. You must prioritize the magazines and contact them in order of preference. The exclusivity agreements will not preclude coverage in newspapers.


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Some national bridal magazines will not feature a wedding which was previously featured in a local bridal magazine. The national bridal and custom bridal magazines simply need you to give them your name, address, contact information, date, time and place of the wedding plus a list of vendors and photos. Your photos must tell the story of your wedding day. The magazines want low-res jpegs submitted via email or CD. Photos must focus on the work of the vendors and the bride’s things rather than people. The magazines want images of the following: ● invitations/RSVP cards/envelopes ● candid shots of bridal party ● the wedding program ● ceremony venue (no guests) ● the bride’s shoes ● reception venue (no guests) ● jewelry ● escort or place cards ● bouquet

● ● ● ● ● ● ● ● ● ●

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entertainment rings on ring bearer’s pillow menu/favors behind-the-scenes shots tabletops (place settings) MOB helping bride dress floral centerpieces beauty shot of bride ice sculpture couple shots (at altar, kissing, toasting, dancing)

If the magazine is interested, they will contact you for additional information and hi-res images. Usually a writer will be assigned who will develop your feature story based on your answers to a list of questions. In the following pages contact information is provided for fashion, wedding features and photo editors at the top national bridal magazines.

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p os t - w e d d i n g p ubl i c i t y Sample Submission for Lifestyle/Bridal Magazines JEANNE DELORES ROBERTS & JAY CHRISTIAN JOHNSON AUGUST 30, 2008 PARADISE ISLAND, BAHAMAS It was love at first sight for Jeanne Delores Roberts (who’s 29 and works as a transactional attorney) and Jay Christian Johnson (who’s 29 and works as a project manager overseeing the renovation of hotels) when they met in March 2002 thanks to the efforts of a mutual matchmaker friend. It took five years but Jay finally proposed in August 2007 at a major league baseball game. His proposal was captured on a “kissing cam” and thousands cheered as Jeanne happily agreed to become his wife. When they started planning their wedding, the Bahamas became the destination of choice. Jeanne had fond memories of vacationing there in the summers with her family. They invited 600 guests; 300 of whom came. What followed was a threeday weekend complete with festive meals, dancing, laughter, a junkanoon rush, splash party, jet skiing, sun bathing and lots of fun in the sun. VENDORS Wedding planner: Mrs. Jeanne Gore Roberts Invitations: Sandi Spells Design (www.sandispells.com) Wedding Program: Eventus (eventus4events.com) Wedding Gown: Lean-Ann Belter (custom) Bridal Salon: Town & Country, St. Louis, MO Headpiece/veil: Toni Federici (custom) Shoes: Jimmy Choo Jewelry: Shawn Paul Custom Fine Jewelers Hair Stylist/Makeup: Desiree Chisholm, Mandara Spa, Atlantis Resort Photographer: Kevin V. Williams of the Bahamas (wwvacations@gmail.com) Videographer: Neville Aubry Smith of the Bahamas Floral & Event Design: Island Destinations Services Ltd (242.326.6331) Caterer: Atlantis Resort Wedding Cake: Atlantis Resort


N a t i on a l B r i d a l M a g a z i n e s Publisher: RFP LLC

Publisher: CondĂŠ Nast

Address:

Address: 750 Third Avenue

330 Seventh Avenue/10th Floor New York, NY 10010

New York, NY 10017

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Phone: 212-286-3752

Contact: Brittany Robins,

Website: www.brides.com

Assistant Fashion/Beauty Editor

Publication Frequency:

Email: brobins@bridalguidecom

Monthly

Phone: 212-838-7733 Website: www.bridalguide.com Publication Frequency:

Bi-monthly

Bridal Guide features weddings that take place in scenic locations. They tend to choose weddings with unusual, stunning details and creative ideas for their readers. Mail a CD of low-res photos. Do not send hi-res photos or a DVD. They also post an online photo gallery with their wedding features.

BRIDES accepts uploads of photos at their website. If there is a problem, mail a CD containing 30 to 50 low-res jpegs along with the wedding program and a brief description. The website also features wedding videos.

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N a t i on a l B r i d a l m a g a z i n e s Publisher:

Publisher:

Destination Media LLC

Bonnier Corporation

Address:

Address:

1220 E. Osborn Rd./Suite 102 Phoenix, AZ 85014

460 North Orlando Avenue Suite 200 Winter Park, FL 32789

Contact: Jennifer  Stein,

Editor-in-Chief

Phone: 407-628-4802

Phone: 480-759-9855 E-mail:

CONTACT: Tara Bradley or Susan Moynihan

jennifer@destinationidomag.com

EMAIL:

General E-mail:

tara.bradley@bonniercorp.com

info@destinationidomag.com

Website:

Website:

www.destinationweddingmag.com

www.destinationidomag.com

Publication Frequency:

Publication Frequency: Semi-annually

Destination I Do Magazine features weddings whose locations are at least two hours driving distance from the couple’s hometown(s). The photographer should submit photos at TwoBrightLights.com. They look for couples who have selected really amazing destinations to have their event. They also post weddings online and through blogs.

DESTINATION WEDDINGS & HONEYMOONS requires that the submission form at their website be completed and mailed along with a CD/DVD of both low and high-resolution digital files. They want shots that showcase the location and encourage weddings of all ethnicities. They will interview couples if they are interested in featuring a wedding.

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Quarterly


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Publisher:

Publisher: DJE Publications

The Mrs. Network, LLC

Address:

Contact:

Kym Stelmachers, Editor in Chief

222 West 37th Street New York, NY 10018

Email: info@diyweddingsmag.com

Contact: Stacy Holz

Website:

www.diyweddingsmag.com

Phone: 212-967-0750 OR 212-967-5222

Publication Frequency:

Email: stacy@forthebridemag.com

Quarterly

Website:

www.demetriosbride.com Publication Frequency:

Three times/year

DIY Weddings Magazine features weddings both online and in print which includes a 4-page spread. Their focus is on sharing details of diy wedding projects. Submission methods are at the website but it is recommended that the photographer submit through TwoBrightLights.com. If selected, a Q&A will be sent to the couple for all the wedding details. They are unable to publish weddings that will or have been featured in another publication.

For The Bride Magazine was developed by Demetrios, renowned designer of bridal gowns. The magazine features three real weddings in each issue. Editors require a sampling of photos that tell a story. Email photos along with a short description of the wedding day. Editors will contact you for further information.

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N a t i on a l b r i d a l m a g a z i n e s Publisher:

Elegant Publishing, Inc. Address:

91A Main Street (Samsonite Complex) Warren, RI 02885 Phone: 401-245-9726 Email: jessica@ weddingstylemagazine.com Website:

weddingstylemagazine.com Contacts:

Jessica Latimer Managing Editor

Publication Frequency:

Semi-annually

Grace Ormonde Wedding Style is a stunning, award-winning magazine that exclusively features high-end weddings in print and online. A CD, DVD or flash drive with 50-100 images as well as info on the couple, how they met, compelling wedding details and a list of vendors should be mailed to Jessica Latimer.

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Publisher: Wait Shepard Address:

6420 Wilshire Boulevard Suite 1060 Los Angeles, CA 90048 Contact: Nicole Palacios, Assistant Editor Phone: 310-281-6400 email:

nicole@insideweddings.com Website:

www.insideweddings.com Publication Frequency:

Quarterly

Inside Weddings features approximately ten weddings in each issue. There is a form at their website that collects information. Simply complete it, print a copy for your records then submit it online.


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Publisher:

Publisher: Local print editions

Martha Stewart Living Omnimedia, Inc.

are franchised to different owners. Contact: Local Publisher

Address:

601 West 26th Street New York, NY 10001

Email/Phone: See list on page 22-24 OR Amelia@pwg.com

Phone: 212-827-8000

Phone: 407-936-2301

Contact: Shira Savada

Real Weddings Editor

Email:

ssavada@marthastewart.com Website:

www.marthastewart.com/ weddings Publication Frequency:

Quarterly, with two special issues

Martha Stewart Weddings features several unique weddings in each issue. Submit at the website or via realweddings@marthastewart.com. Send no more than 100 images as contact sheets with 9 images per page. Include couple’s names and information; wedding date and location; whether it was a destination or DIY wedding and what made it special.

PERFECT WEDDING GUIDE is an online resource for brides. It also has local print editions. Submission requirements should be obtained by contacting local publishers who will feature weddings if photos are of high quality. They also post real wedding stories at their websites if brides provide images and wedding descriptions.

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N a t i on a l B r i d a l M a g a z i n e s Publisher: Local print editions are franchised to different owners

Publisher:

Contact:

Address:

Debra or Erv Sadowski

21143 Hawthorn Boulevard Suite 505 Torrance, CA 90503

Email: deb@premierbride.com

erv@premierbride.com

The Bride & Bloom, LLC

Phone: 800-851-2156

Phone: 310-212-7212

Website: www.premierbride.com

Email:

realweddings@ thebrideandbloom.com Website:

www.thebrideandbloom.com Publication Frequency:

Relaunching Soon

PremierBride.com is an online wedding resource that represents 87 markets. It also has print editions in 34 local markets. The website features a variety of weddings— traditional, themed or destination. Use the format at their website to create your own story, then email it with 16-20 photos to Debra Sadowski.

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The Bride & Bloom Designs for Weddings and Life is currently only featuring real weddings online. It plans to relaunch its national print edition in the very near future.. Check the website for submission requirements.


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Publisher: XO Group, Inc.

Publisher:

Address: The Knot/XO Group

Hearst Communications, Inc.

195 Broadway/25th Floor New York, NY 10007

Address: 300 West 57th St.

33rd Floor New York, NY 10019

Contact:

Rebecca Crumley Weddings Photo Editor

Contact:

Email: rebecca@theknot.com

Gillian Hearst Simonds, Society Editor

Phone: 212-219-8555

Phone: 212-649-2000

800-888-2665

Website: www.theknot.com

Email:

Publication Frequency:

tncweddings@hearst.com

Semi-Annually

WEbsite:

townandcountrymag.com/ wedding-submission Publication Frequency: Semi-annually

The Knot, Inc. features weddings both online and in print. Submission methods are at the website but it is recommended that Rebecca Crumley be emailed a significant number of photos (at least 100) taken on the wedding day along with the wedding story following the format used in the magazine. The Knot is unable to publish weddings that have been or are scheduled to be featured in another publication (local or national).

Town & Country Weddings features three weddings of high-profile people who are not usually celebrities. Email 50+ images with a brief description and contact phone numbers. The Society Editor will follow-up if they are interested.

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c us t o m b r i d a l m a g a z i n e s f o r w o m e n o f c olo r Publisher:

National Black Bridal Assn. Address:

68 Abbond Court Plainfield, NJ 07063 Contact: Dion Magee Phone: 908-548-8929 Email:

info@blackbrideandgroom.com info@dionmagee.com Website:

www.blackbrideandgroom.com Publication Frequency:

Semi-annually

Address:

9449 S. Kedzie Avenue Evergreen Park, IL 60805 Contact:

Dana Marie Powell, Editor-in-Chief Phone: 708-941-6611 Email:

dpowell@bridesnoir.com info@bridesnoir.com Website: www.bridesnoir.com Publication Frequency:

Semi-annually

Black Bride & Groom Magazine is published semi-annually in print and online. It features real and celebrity weddings of black men and women. No submission requirements are provided at their website. Email your wedding story and 50 or more photos along with your contact information.

Guide to Wedding Publicity L O R E T T A

Publisher: M. Press, LLC

SMITH

Brides Noir is a bridal magazine designed for women of color. They include five-page spreads on real weddings that list vendors. No submission requirements are provided at their website. Send a description of your wedding along with a sampling of photos to Dana Powell.


c us t o m B r i d a l M a g a z i n e s f o r w o m e n o f c olo r

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Publisher:

Publisher:

Fusion Media Properties

Barbara Ann Locklear

Address:

Address:

200 Leslie Drive Suite 1002 Hallandale Beach, FL 33009

201 St. Charles Avenue Suite 2559 New Orleans, LA 70130

Contact: Debra Kronowitz Phone: 954-651-1346

Phone: 504-491-7463 888-701-NOIR (6647)

Email: sigbride@aol.com

Email: weddingsnoir@cox.net

Website:

Website:

www.signaturebride.net

www.weddingsnoir.com

Publication Frequency:

Publication Frequency:

Annually

Quarterly

SIGNATURE BRIDE publishes an online edition. A print edition is scheduled for the future. The magazine features stories and photos of high-end and celebrity weddings. They also publish one photo from 6-8 real weddings on a page titled “Signature Moment.� The editorial staff writes a caption for each photo. Submit duplicate photos, never originals. .

Weddings Noir is a wedding directory for multi-cultural brides. No submission requirements are available online. Simply email your story and 50 or more photos along with your contact information. In order to get grooms involved in the planning process, the magazine sponsors bridal expos in partnership with NBA teams like the New Orleans Hornets, Houston Rockets, Memphis Grizzlies, Atlanta Hawks, Washington Wizards and Miami Heat.

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the new york times Publisher:

The New York Times Co. 620 Eighth Avenue 4th Floor New York, NY 10018 Website: www.nytimes.com Phone: 212-556-7321 (Society News Desk) Publication Frequency:

Daily

THE NEW YORK TIMES reports weddings and commitment ceremonies in the Sunday Style pages and on the web at nytimes.com/weddings at no cost. They report ceremonies taking place during the previous six days. Events are rewritten, fact-checked and edited by their staff. Submission requirements can be found at their website. Requests must be typewritten and sent in at least six weeks before the event. The New York Times accepts images via the Web, or email high-res jpegs(to Society@nytimes.com). Physical prints can also be submitted.

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SUNDAY “VOWS” COLUMN: If you wish to have The New York Times consider your event for the Sunday “Vows” column, enter information about how the couple met, etc. into the space marked “sample announcement” on the submission form found at their website. Or you can prepare the submission form, along with a cover letter giving details about the planned ceremony and reception and direct the request to the “Vows” column at Society@nytimes.com. “VOWS” VIDEO SERIES: If you are interested in creating a short, one to three-minute video story about how you met, indicate this on the online wedding submission form, near the top of the “user narrative” box.


N a t i on a l L i f e s t y l e M a g a z i n e s Publisher:

Hearst Communications, Inc. Address:

300 West 57th Street/33rd Floor New York, NY 10019 Contact:

Gillian Hearst Simonds, Society Editor Phone: 212-649-2000

800-888-2665 Email: tncweddings@hearst.com Phone: Electronic info on submissions: 212-903-5030 Website: www.townandcountrymag.com Publication Frequency: Monthly

Town & Country Magazine simply publishes photos of brides and grooms with their names and the location of their wedding ceremony. If you would like your wedding photo considered for inclusion in Town&Country Magazine, they must receive all of the following: ● a brief, typed description of the couple, including ● appropriate details about education, careers & families. ●a phone number and address of a contact person

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(to confirm information). ● a copy of the invitation. ● the names of the bride’s and groom’s parents, the groom’s full name and the bride’s maiden name (please indicate if the bride will be keeping her maiden name). ● a full-length, color or black and white photograph no larger than 5x7, taken the day of the wedding. The couple should be standing close together and reasonably close to the camera. If the photo was shot with film, please send a professional print. If the photo was taken digitally, please provide a CD with a highresolution image of at least 300 dpi. It is acceptable to submit more than one photo. Each photograph must have a label with names and a contact phone number attached to the back. Please do not write names on the photo with ink. All submissions must be received within four months after the ceremony. No exceptions. Because of the overwhelming number of submissions they receive, they are unable to publish all weddings submitted. They do not confirm inclusion by phone, mail, fax or email.

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N a t i on a l L i f e s t y l e M a g a z i n e s Publisher: Time, Inc.

Publisher:

Address:

Johnson Publishing Company, Inc.

135 West 50th Street New York, NY 10020

Address: 820 S. Michigan Avenue

Contact: Charli Penn

Contact: Kimberley Bainbridge

phone: 212-522-1589/Direct 212-522-1212/Main

Email: Kbainbridge@jetmag.com

Email:cpenn@essence.com

Website: www.ebonyjet.com

bridalbliss@essence.com website: www.essence.com/

bridalbliss

Chicago, IL 60605

Phone: 312-322-9200 Publication Frequency:

Weekly

Site updated every Wednesday.

ESSENCE.com is an online lifestyle magazine that updates a special feature about real weddings called “Bridal Bliss” every Wednesday. Bridal Bliss features a gallery of photos plus the wedding story. Brides should email their story and photos to bridalbliss@essence.com. Engaged couples can submit information to justengaged@essence.com.

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Jet Magazine publishes the photos and a paragraph about nine couples every week on two pages called “Love” (previously “Love & Happiness”).The submission guidelines are available at the website. Jet requires a full-color, full-faced photograph of the bride and groom with the couple’s full name, address and telephone number (including the bride’s maiden name) on a label on the back of the photo.


N a t i on a l l i f e s t y l e M a g a z i n e s On a separate sheet of paper include the following: ● couple’s full name, address and telephone number ● wedding location, including the city and state ● couple’s education and occupation ● city and state in which the couple plans to reside ● honeymoon spot Information should be forwarded to the attention of: Ms. Kimberley Bainbridge JET “Love” 820 S. Michigan Avenue Chicago, IL 60605

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Sample Submission to Jet Bride and Groom: Jeanne Delores Roberts and Jay Christian Johnson Address: XXXX Lindell Boulevard St. Louis, MO 63108 Home Telephone: XXX-XXX-XXXX Wedding Location: The Cloisters, One&Only Ocean Club, Paradise Island, Bahamas Education and Occupation: Jeanne graduated from Spelman College, then earned a Juris Doctorate at Pepperdine University Law School, Malibu, CA. She is a transactional attorney at St. Louis-based Armstrong Teasdale, LLC. Jay graduated from the California State University, Los Angeles. He is a project manager with the Roberts Hotel Group. City/State in Which Couple Plans to Reside: St. Louis, MO Honeymoon Spot: Negril, Jamaica

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A no t e f r o m t h e a u t h o r Dear Prospective Bride and Groom,

C

ongratulations on your upcoming event! I have tried to present a do-it-yourself guide to obtaining publicity for one of the most important days of your life. If you feel that you will need assistance, I am available to provide the following services:

Pre-Wedding Publicity 1 Develop engagement announcement. 2 Submit engagement announcement/photo to local newspapers. 3 Consult with photographer regarding the types of photos required by bridal and lifestyle magazines. 4 Provide suggestions on special touches that might be incorporated into wedding and reception to improve chances of being featured in bridal magazines, both local and national.

Post-Wedding Publicity 1 Develop wedding announcement, list of bridal party members and vendors’ list. 2 Assist bride in completing questionnaires from bridal and lifestyle magazines. 3 Review photos and select appropriate photos for release to newspapers and magazines. 4 Submit wedding announcement photo to local newspapers. 5 Submit wedding story plus electronic or CD photos to local bridal or lifestyle magazines. 6 Submit wedding story, program and electronic or CD photos to national and custom bridal magazines. 7 Submit information to The New York Times.

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8 Submit wedding photos and story to online bridal magazine websites. 9 Submit wedding video to online bridal magazine websites. My fees range from $500 to $2,000, depending on the services provided. Consultations are provided at no cost. Loretta Smith Email: Lorettasmith1@comcast.net Or dothewritething1@gmail.com Phone: 202-518-1084 or 202-239-8293

Loretta Smith

LORETTA SMITH

Guide to Wedding Publicity


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a lso b y lo r e t t a s m i t h

Other books by Loretta Smith available at amazon.com dothewritethinginc.org MR. JORDAN GOES TO WASHINGTON SISTA CINDYELLA MAE THE TALE OF THE GOLD MEDALLION PERSONALIZED VERSIONS OF THE TALE OF THE GOLD MEDALLION: SAHII AND THE GOLD MEDALLION BELA AND THE GOLD MEDALLION OLUDAE AND THE GOLD MEDALLION COMPILED AND EDITED BY LORETTA SMITH THOUGHTS BY JIMI ISREAL


L O r e t t a

S m i t h

Guide toWedding Publicity

How to get your wedding featured in bridal magazines!


Guide to Wedding Publicity