right handplanning.co m
http://righthandplanning.co m/guest-blo g-po st-co ntent-strategy/
Guest Blog Content Strategy PART I – Guest Blog Benef its PART II – Guest Blog Content Strategy PART III – Guest Blog Options and Rates
Guest Blog Post Content Strategy Expand Your Audience wit h a Smart Cont ent St rat egy Grab a prospect’s attention and create a customer f or lif e when you of f er them just the right inf ormation at just the right time. T hese perf ectly-timed intersections can not only get people onto your website, but can also create customers f or lif e because you become seen as a trusted expert. T he way to do this is to create a content marketing plan to give prospects just the inf ormation they’re looking f or.
Cont ent Market ing St rat egy Example If you think about how we search f or inf ormation, there’s almost always a process that starts with broad searches about what we’re trying to achieve and then gets more specif ic as we understand the choices and evaluate options. In marketing it’s called the “Purchase Funnel”. For example, consider how a shopper might search f or a low MPG car: First they f ind a list of low MPG cars T hen they decide if they want a small or family-size car T hen they consider foreign or domestic T hey pick one and research manufacturers Finally they pick a brand look at the models and options
Meet Prospect s at Every St age As you can see, the search goes f rom broad to narrow. Since people’s searches cover several dif f erent topics, the inf ormation they need to consider to make their choices is very dif f erent at each stage of their search.
Use Search Terms In Headlines and Cont ent A successf ul content marketing strategy can use articles, inf ographics and videos with relevant headline and content to answer a searcher’s question at each stage of their search.
With this strategy you increase your opportunities to get your name in f ront of customers and guide them with helpf ul inf ormation throughout their search. Of course, your helpf ul content should invite them back to your site where you highlight how the f eatures of your product meet their needs.
How to Make Sales with Guest Blogs Set Up Landing Page f or “Conversions” T he goal of your landing page should be to make a “conversion”, whether a sale, or sign up, phone call or download. Getting visitors to your site is hard work so be sure the landing page people click through to has a clear way to capitalize on that traf f ic to meets your goals. A proper landing page should… 1.) Be on the same topic as the article. Ideally your landing page should complete the conversation and ask f or the sale (or other conversion). 2.) Have a clear Call to Action with benef it. T he call to action can be, “Call now to save money” with phone number or “Sign up here to learn to lower your taxes” next to a sign up f orm. Remove Distractions Consider removing sidebar items so that the call to action (buy button, sign up f orm, download, etc. is the only “actionable” option on the page. In WordPress most themes have a “Page Width – No Sidebar” Page Template option (might not be an option f or Posts). Don’t link to your home page if it’s not where sales or “conversions” take place OR if it’s on a broader topic. You will lose viewers if you link people to a page that f orces them to look f or the inf ormation they were just reading about.
Ult imat e Inbound Market ing St rat egy Content Marketing and Guest Blogging are the ultimate Inbound Marketing strategies because they use content on third party sites to reach to potential customers with helpf ul inf ormation when their def enses aren’t up against being “sold to”. T he third-party credibility that comes f rom having your material appear on another person’s website and a guiding approach of helpf ul content that seems to be answering exactly the question people are asking at that moment will provide a huge boost to your brand’s awareness, trust and credibility moving f orward.
Guest Blog Service Guest blogs are the saf e and ef f ective and way to get traf f ic to your main site and backlinks to your of f -site content. T he problem is who has time to write posts and them contact sites until someones actually respond? T hat’s why we have two guest blog post services where we write the articles and get them posted for you!
Blog Post for Links – For as low as $19.90 per post (at 10 post rate) you get 10 high quality articles written and posted on Page Rank 3 or higher blogs owned by our pre-selected partners. T hese are perf ect f or building high-quality backlinks to your best off-site content like videos, of f -site blogs, Squidoo lenses or hosted content like PDFs, inf ographics or presentations on sites like SlideShare, etc. Guest Blogs for Traffic – T hese are hand-picked blogs we contact f or the f irst time just f or you to post the original article we write and submit. Blogs are Page Rank 3 minimum. PART I – Why Use Guest Blogs PART II – Guest Blog Content Strategy PART III – Guest Blog Options and Rates
Published on Dec 30, 2013
This powerful content marketing strategy give you exposure to your audience for powerful direct traffic benefits and the same-niche content...