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PUBLIC RELATIONS EVENT REPORT Holiday 2018 Press Preview – New York Wednesday, June 13th at ArLo SoHo


Overview: On Wednesday, June 13th 84 guests which included fashion and accessories editors from all major print publications, online sites as well as stylists, bloggers, GUESS models and photographers came together to preview the GUESS and Marciano Holiday 2018 collections at ArLo SoHo. Guests were greeted by mannequins dressed in the season’s key looks and were set up alongside a variety of GUESS apparel, Marciano and accessories. Notable publications in attendance include Cosmopolitan, CR Fashion Book, ELLE, Harper’s Bazaar, Seventeen, Marie Claire, Modern Luxury, V Magazine, Vanity Fair + WSJ, plus more. Notable influencers and GUESS models/photographers in attendance include Yovanna Ventura (5.2M followers), Elizabeth Turner (792.3K followers), Denise Schaefer (233.6K followers), Caroline Vazzana (167K followers), Tatiana Elizabeth (154K followers), Yara Khmidan (110K followers), Kristina Sheiter (97.3K followers), Tatiana Gerusova (77.7K followers), Gwen van Meir (74.9K followers), plus more. Photos from the event can be viewed here: https://guess.box.com/s/s45sitodapcefagva6pqjjxxa06hetne


Press Preview - Invite


In Attendance: Print: Cosmopolitan CR Fashion Book Elle Essence Family Circle Galore Good Housekeeping Hamptons Harper’s Bazaar InTouch LA Confidential Life & Style Marie Claire Modern Luxury People Real Simple Redbook Seventeen T Magazine Tiger Beat V V Man Vanity Fair Woman’s Day Women’s Health WSJ Magazine

Online: BET.com Cosmopolitan.com Elle.com MarieClaire.com People.com PureWow Rivet Self.com Seventeen.com StyleCaster TeenVogue.com Vmagazine.com WSJ.com Yahoo! Style Freelance Stylists: Ashley Kiely Cleo Levin John Mather Katie Keim Lauren Temple Logan Horne Michael Phelan Naomi Nevitt Ryan Lombard Sydney Sadick Thea Palad Vanessa Powell Yety Akinola

Bloggers/Influencers/Models: Yovanna Ventura, Influencer (5.2M followers) Caroline Vazzana, Making in Manhattan (167K followers) Katya Kulyzhuka, Model (105K followers) Areta Chen, Areta Style Secrets (45.7K followers) Katrina Kruglova, Model (45.3K followers) Heide Lindgren, Model (40.2K followers) Caitlin Ricketts, Model (32.4K followers) Katie Bell, Model (26.4K followers) Tasha Franken, Model (23.9K followers) Lisa Seiffert, Model (13.8K followers) McArthur Joseph, Daily Mister (11.1K followers)

GUESS Models/Photographers: Elizabeth Turner, GUESS Model (792.3K followers) Denise Schaefaer, GUESS Model (233.6K followers) Yara Khmidan, GUESS Models (110K followers) Kristina Sheiter, GUESS Model (97.3K followers) Tatiana Gerusova, GUESS Photographer (77.7K followers) Gwen van Meir, GUESS Model (74.9K followers)


Press Preview – Event Atmosphere


Press Preview – Display Entrance


Press Preview Merchandising – Mannequin Looks


Press Preview Merchandising – GUESS YC


Press Preview Merchandising – GUESS Men’s


Press Preview Merchandising – Accessories


Press Preview Merchandising – Marciano


Press Preview Merchandising – Atmosphere


Press Preview – Atmosphere


Press Preview – GUESS Models/Influencers

@YOVENTURA YOVANNA VENTURA FOLLOWERS: 5.2M

@ELIZABETHTURNER LIZ TURNER FOLLOWERS: 792K

@DENISESCHAEFER DENISE SCHAEFER FOLLOWERS: 233.8K


Press Preview – GUESS Models

@KHMIDAN_YARA YARA KHMIDAN FOLLOWERS: 110K

@KRISTINASHEITER KRISTINA SHEITER FOLLOWERS: 96.4K

@INSTAGWEN GWEN VAN MEIR FOLLOWERS: 75.1K


Press Preview – Influencers

@CVAZZANA CAROLINE VAZZANA FOLLOWERS: 168K

@TATIANAELIZABETHH TATIANA ELIZABETH PRINCE FOLLOWERS: 154K

@KATYAKULZHKA KATY KULYZHKA FOLLOWERS: 105K


Press Preview – Instagram Highlights

@TATIANAELIZABETH LIKES: 2.4K FOLLOWERS: 154K

@YARAKHMIDAN LIKES: 1.5K FOLLOWERS: 110K

@TATIANAGIGI LIKES: 475 FOLLOWERS: 77.7K

@TASHLY_F LIKES: 483 FOLLOWERS: 24K

@MICHELLEHANABUSA LIKES: 87 FOLLOWERS: 1.4K


Press Preview – Instagram Story Highlights

@YOVENTURA FOLLOWERS: 5.2M

@ELIZABETHTURNER FOLLOWERS: 792K

@DENISESCHAEFER FOLLOWERS: 233K

@CAROLINEVAZZANA @TATIANAELIZABETH FOLLOWERS: 154K FOLLOWERS: 164K


Press Preview – Instagram Story Highlights

@KATYAKULZHKA FOLLOWERS: 104K

@KRISTINASHEITER FOLLOWERS: 97.6K

@GWENVANMEIR FOLLOWERS: 75.1K

@ARETACHEN FOLLOWERS: 46K

@KATRINAKRUGLOVA FOLLOWERS: 45.4K


Press Preview – Instagram Story Highlights

@CAITLINRICKETS FOLLOWERS: 32.4K

@AUDREEKATE FOLLOWERS: 31.3K

@TASHAFRANKEN FOLLOWERS: 24K

@KELSEYSTIEGMAN FOLLOWERS: 15.5K

@KATIE_BALL FOLLOWERS: 2.8K


Editor Favorites – GUESS YC


Editor Favorites – GUESS Men’s


Editor Favorites – Marciano


Editor Favorites – GUESS Accessories

Holiday 18 press preview recap  
Holiday 18 press preview recap