The new HQ campus features open spaces to promote collaboration between employees. Under Armour’s backof-house functions are now housed in a renovated Sam’s Club store on the new HQ campus that measures 170,000 square feet.
OCT | NOV | DEC 2016
t’s one of the most iconic scenes in the history of American cinema. Martin Brody calmly tends to his day’s work at sea when a massive shark rises suddenly from the water. He stares in disbelief, retreats, and deadpans the now famous line, “You’re gonna need a bigger boat.” In some ways, the scene is a perfect metaphor for corporate real estate executive Neil Jurgens’ experience at Under Armour, where he is working with founder and CEO Kevin Plank, among others, to design and build an expansive and unprecedented waterfront headquarters campus. When Jurgens—the company’s vice president of corporate real estate, who has previous large-scale experience with companies such as Macerich and Disney—joined Under Armour in April 2013, Plank already had visions of taking the $2 billion company to $7.5 billion by 2018. Nevertheless, when Jurgens analyzed its existing real estate plans, he noticed trouble lurking just below the surface.
Under Armour already has a planned unit development (PUD) that contemplates an additional growth of 600,000 square feet, but with revenues increasing by more than 30 percent and the company’s head count on the rise, Jurgens knew having the right space would become especially critical. “Real estate is expensive, and changes drive costs up,” Jurgens says. “You want to make the right decision from the start while looking long term.” When he met with Plank to discuss the CEO’s goals for the next 20 years, Jurgens started a growth analysis and came to a dramatic realization—Under Armour needed a bigger real estate plan. In early 2016, Plank’s private real estate company, Sagamore Development, announced plans to turn more than 250 acres of Baltimore’s Port Covington waterfront into a mixeduse venture. Under Armour will take 50 acres of that space and transform it onto an all-encompassing HQ campus featuring a sports stadium, high rises, and a man-made lake. “We’re starting with a clean slate and designing a full campus environment from scratch with no legacy buildings to restrict the creative process,” Jurgens says. “We’ll be able to create the exact home Under Armour needs, and the campus can grow along with the company.” Under Armour will complete the headquarters, which will eventually house 10,000 “teammates,” in at least four stages over the next 20 years. Today, about 85 percent of those teammates occupy open floor plans. Jurgens expects that number to increase and relishes the opportunity to create work environments that both reflect and enable Under Armour’s brand and mission. He’s working with designer and architect Bohlin Cywinski Jackson to capture natural light, build in flexible spaces, and use authentic materials such as concrete, steel, and wood. Additionally, 100,000 square feet of process innovation space will change the way Under Armour creates its shoes, apparel, and accessories. “Bringing this space on site will be huge for us, because everyone will work together in a much more natural way,” Jurgens says. After redeveloping the company’s existing campus 70,000 square feet at a time, his
THE NEW HQ 10,000 employees (current HQ holds 1,800) 5,000 cars 12,000 external jobs supported 4 million square feet 4 phases 50 acres 7,000 seats in the sports stadium 2.9 million square feet of office space 100,000 square feet of manufacturing space 500,000 square feet of amenities 2020 projected first phase delivery