Most DAVIDsTEA locations are found in shopping malls, and all feature a tea wall, merchandise wall, and beverage station to attract customers.
Steeped in Success Shane Morrison on expanding Canadian retailer DAVIDsTEA south of the border BY JULIE EDWARDS
SHANE MORRISON’S PASSION FOR ARCHITECTURE AND CONSTRUCTION GOES BACK AS FAR AS HE CAN REMEMBER. His grandfather and father were builders, and his uncle owns an architectural firm. He put himself through college while working for the family business and graduated from Boston’s Wentworth Institute of Technology with a degree in construction management. After stints with different construction companies, including Hoyts Cinemas and Sonesta Hotels, Morrison opened his own construction consulting firm in 2006. In 2012, he joined Canadian retailer DAVIDsTEA as the company’s senior construction manager. “I was finishing a contract consulting with another Canadian retailer that was expanding into the US when a colleague heard that DAVIDsTEA was looking for a construction manager and recommended that I contact them,” Morrison says. “There was just something about DAVIDsTEA that intrigued me. It was a young company with tremendous growth potential. I was impressed with the brand and the company’s passion for tea.”
OCT | NOV | DEC 2016