PHOTOPIA ePaper 2022

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13. – 16. 10. 2022 BE PART OF THE RSE! E V I T L U M

10 Reasons why the PHOTOPIA HAMBURG will be a indisputable success story. And why you need to be there.


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THE IDEA The fascinating world of imaging needs an international platform that touches all senses. A world-leading trade fair? A festival?

Yes! And yes!

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THE DESIGN What is special about PHOTOPIA is that for the first time, a fair has really been completely rethought. It‘s about emotions, about creating experiences and images that you really take home. In your mind and perhaps also as spectacular photography. The event space consists of a spectacular city made of 350 containers and promises a completely new trade fair experience. It showcases Hamburg as a gateway to the world and provides the port metropolis with a real monument. Wide visual axes and long street lines with spectacular photo motifs at the ends, park-like green spaces, and two large stages for national and international photographers and influencers – the PHOTOPIA Summit offers an equally innovative and attractive setting for the imaging community’s new festival.

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THE CONTENT

1 Vision 3 Elements 4 Days Live 365 Days Online

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PHOTOPIA SUMMIT On the exhibition grounds. Conferences, exhibitions, special areas. PHOTOPIA CITY In the City. Photo walks, the Streetside Gallery, art in public space. PHOTOPIA 365 Digital Community: year-round news, special offers, academy, social media, media library.

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4.

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THE HIGHLIGHTS


PHOTOPIA Stage & Container Stage

Creative Content Conference

Conferences & Masterclasses

PHOTOPIA Academy

Photo Walks & Workshops

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Imaging Executive @PHOTOPIA C-Level Conference

PHOTOPIA XR

600 m2 of Virtual & Augmented Reality

Hidden Galleries Drone Photography

Start-Ups 10


Education Zone

NEW IN 2022: + + +

Vision Spaces Wedding

Wedding photography for professionals

Vlogging

Video accessories & equipment for vlogger, influencer, smartphone user

Slow Photography

Analogue photography, film suppliers, photo products, instant images

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Professional Get Together

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Selfie Points

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NFT-Gallery

Networking Event for professionals

selfie backdrops

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5.

THE MOTTO

We want to create something great together. We want to shape the future together with exhibitors and visitors and share our ideas with the whole world. That‘s why our motto is:

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#shareyourvision

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6.

THE TARGET GROUPS

This issue interests professional and private visitors alike. And we address both of them!

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B2B

Decision-makers in imaging and other industries like software, social media, art, and creative. Decision-makers in trade, professional photographers, young talents, start-ups.

42 %

trade visitors (professional segment)

58 %

private visitors (hobby segment)

B2C

Semi professionals, gear freaks, hobby photographers, smartphone users, photo art enthusiasts.

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7.

THE COMMUNICATION

We advertise all year round. Online & Offline, Digital & Print, Out of Home & Social Media.

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THE MEDIA STRATEGY FOCUSING: In our communication we focus on the media that our target groups consume, whereby the following applies: online first. GENERATE: We use our partners as brand ambassadors, content providers, reach boosters and for the necessary street credibility. DISTRIBUTE: We communicate consistently across all channels and adapt our messages to the specific channels.

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8.

THE PREMIERE The kick-off from 23 to 26 September 2021 attracted a lot of attention in the industry, made us proud and is incentive enough to get even better every year from now on. Two words suffice for this: Total Success! Exhibitors and visitors have also confirmed this. So we let them speak for us:

“We need a festival in Germany that revolves around the subject of imaging. We have certainly experienced historical events here and want to make PHOTOPIA Hamburg the central anchor point for professional photographers and anyone interested in imaging. Hamburg is a great city, a lot happens here. We have had a big footprint in the first year of the event, and we intend to expand this in the future.” Rainer Führes, Senior Managing Director & CEO Canon Deutschland

“PHOTOPIA Hamburg has clearly exceeded our expectations. The organizers created a unique ambience, which provided perfect moments for all aspects of professional and amateur photography. It was the perfect platform to showcase our awardwinning papers, including the new 2021 TIPA World Award for our digital FineArt Solutions.” Jan Wölfle, CEO Hahnemühle FineArt Group 18


“These have been four powerful days at PHOTOPIA Hamburg. We were thrilled by the atmosphere from the very first moment, especially seeing the impressive installation of shipping containers which are so typical of Hamburg. The response from our audience was great; photographers and enthusiasts approached us to get comprehensive information and advice. PHOTOPIA Hamburg is a great festival for the industry, and it celebrated its highly successful debut at just the right time in a fantastic city with a rich photographic tradition.” Falk Friedrich, CEO Leica Camera Deutschland GmbH

“Thank you very much, PHOTOPIA Hamburg, for the courage to realise this successful, refreshing Imaging event despite the continuing social distancing rules imposed by the pandemic! We truly enjoyed being part of this debut, presenting our latest products and innovative technologies on site, and sharing views and experiences with many artists as well as photo and video enthusiasts. We are looking forward to 2022!” Frederik Lange, Business Head Digital Imaging Sony Deutschland

96 % of the exhibitors were able to reach their average PHOTOPIA target group. 19


VISITOR COMMENTS “The exhibitors are committed, responsive to the visitors. The organisers have laid the foundation for a successful future!” Helena S., Amsterdam

“The first impression was mega! The setting is incredibly beautiful and impressive. Beautiful is not an expression at all – it was awesome!” Lisa T., Cologne

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86 % of the exhibitors say: PHOTOPIA is to become THE event for the imaging industry.

“The richness of facets and the different genres paired with all the qualitative details that characterise the exhibition cast a spell and create a lot of desire for more.”

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Tim H., Berlin

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THE VISION

SOMETHING GREAT IS ONLY CREATED TOGETHER We want to write history! And that can only happen together with you. With your input, your know-how and your inspiration.

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2025

2024

2023

2022

2021

We want a perfect trade fair appearance for you and the ideal integration of your brand into the hall concept.


We will grow together! 23


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THE PROMISE

What Hamburgians promise, we keep! The next PHOTOPIA Hamburg is coming. October 13th - 16th 2022

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BIGGER. BETTER. BOLDER.

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BE PART OF THE MULTIVERSE!

#shareyourvision photopia-hamburg.com

13. – 16. 10. 2022