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MEDIA KIT 2018

VAMP UK, 24


GUAP OVERVIEW

GUAP is a revolutionary digital media company dedicated to discovering, documenting & showcasing emerging talent. We live to inspire and entertain young people by sharing the stories & talents of some of the best emerging creatives & entrepreneurs through our multiple platforms. Gabriel Moses, 19, Founder of Young Athlete TV


OUR VISION Aliyah Hasinah, 21, Poet & Curator

To become a global youth brand creating innovative content, platforms and experiences for urban youth, that both inspire and entertain.


REACH: PRINT+DIGITAL

Due to GUAP Magazine’s digital nature (i.e video content) we focus on distributing the magazine and it’s content online through our website, youtube, social accounts and issuu.com. However we do distribute limited copies of our print to our audience through events, local shops and other youth destinations. Using Augmented reality our print magazine comes to life showing all our amazing content.

Monthly Unique visitors/views 5K+ Monthly Social Reach 450k+

Alex Fefegha, 24, Tech Entrepreneur

3.5K+

7.5K+

6K+


OUR AUDIENCE CONSISTS OF EMERGING: CREATIVES

ENTREPRENEURS INFLUENCERS VISIONARIES TASTEMAKERS TRENDSETTERS Men | 62% Women | 38% 18-24 | 46% 25-34 | 44% 35 - 44 | 9% 44+ | 1%


A magazine An online magazine A TV channel An events company An agency


OUR COVERS PROFILE FUTURE LEADERS. GUAP Magazine is the World’s First Video Magazine – a revolutionary magazine dedicated to discovering emerging creative talent. Redefining the norm, by presenting the world with a new & unique way to recognise the untold, unseen & unforgettable young talent within music, fashion, arts & business globally. We are the only platform in the UK profiling a bunch of young urban creatives, making us a feeding ground for creative inspiration & entertainment. We have given many their first magazine covers and all our cover stars have gone on to do amazing things. All our covers were also shot by upcoming photographers.

OUR COVERS CREATE IMPACT. (Right: GUAP Magazine Issue 12 - The Faceless Edition ft H.E.R) - Artist’s debut magazine cover. - 30K+ Likes on Instagram - 10K+ Reads - Shot by emerging photographer Dazhane Leah (Previous cover star with social following of 160K)


GUAP.CO.UK

WWW.GUAP.CO.UK is the daily go-to source for discovering emerging talent. It is a unique space that provides a platform for expanded and immediate discovery of emerging music, style, inspiration and more from the heart of the underground.


GUAP TV

GUAP TV is a curated source of original video, editorial, features and the lifestyle of young creators, entrepreneurs and visionaries worldwide.

Documentaries Live Sessions Shows & more.


EVENTS

Throughout the year, GUAP host numerous events including live music events, networking events, workshops & more, bringing together young creatives & entrepreneurs at its core.

Throughout the year, GUAP host numerous inspiring & entertaining events for young people including live music events, networking events & more.


EVENTS


A new youth co-creation agency created by, with and for youth.


WHO WE’VE WORKED WITH


CASE STUDY BRIEF Nike chose to work with a selection of media partners to support the London: On AIR campaign through scheduled content and experiences. The London: On Air Campaign On Air brought participants closer to the brand’s footwear design processes and gave a young creative a chance to create their very own version of one of the brand’s most iconic trainers for their city. SOLUTION We were asked to work through 4 stages, Announcing, Storytelling, Voting & Celebration. GUAP was able to create images, video and curated an exhibition on “Colour Theory” - which celebrated the work of 4 handpicked emerging artists who explore colour in their work. The exhibition included a panel and talk from Courtney Dailey, VP Creative Director for colour at Nike at her talk on the role of colour in design. RESULTS - Strategically aligned Nike with young London creatives. - Obtained the most workshop sign ups. - Led audience through entire competition


GUAP NETWRK is a new youth co-creation agency specialising in helping brands connect & work with leading youth talent to create events, content & experiences which generate authentic visibility & connections, spark conversation and make memorable impact within our culture. We are our audience. We know what we want, which means we know what they want. We are creators who work directly with the audience we create for.

We are: Young Millennials Diverse Creatives Entrepreneurs Visionaries As one of the leading platforms profiling diverse emerging talent within the 18-30 demographic, and having a team of the same demographic, we have intimate & personal relationships with our audience, providing unique access for brands.


CONTACT

Ibrahim Kamara Editor-In-Chief i.kamara@guap.co.uk Shannie Mears Brand Manager s.mears@guap.co.uk

GUAP Media Kit - 2018  

As of May 2018.

GUAP Media Kit - 2018  

As of May 2018.

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