Employer Showcase
Bank Islam Malaysia Berhad
Norlieyana Roos Affandey Assistant General Manager, Group Human Resources, Bank Islam Malaysia Berhad
W
hy does the M100 matter to your organisation?
M100 provides us with the platform to show potential recruits our unique quality as the first Islamic bank with an unparalleled network of Islamic Banking channels in Malaysia. We uphold Shariah principles that bring out virtuous traits among our employees. To be listed as Malaysia’s top 100 graduate employer and the opportunity to be featured in M100 demonstrate Bank Islam's commitment as an organisation that prioritises the growth of its employees. We believe the Bank will continue to grow when our people grow with the Bank.
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How does your organisation remain relevant as a top-of-mind employer amongst students? How do you communicate your organisation’s EVPs to such a young audience? EVP can be a foreign acronym to those outside the job market, especially amongst the students. Being millennials and Gen Zs born in the digital era, these students are digital natives. To effectively communicate with them, we leverage their digital habits such as using social media
gradmalaysia MALAYSIA’S 100 Leading Graduate Employers 2020/21
platforms (e.g., Facebook, Instagram, YouTube, LinkedIn, etc.) to interact and tell our stories and values as an organisation. We also showcase what life is like as employees of Bank Islam to attract these young talents. The young audience is also very comfortable interacting with us digitally or virtually. Without the limitation of time and distance of traditional career events, we can reach out to a more significant demographic of the young audience.
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