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GSW-W México


México


Héctor Estuardo Managing Director

Dr. Mariana Flores Medical Director

Our Leading Team

Juan Pablo Parra Creative

Alan Vera Client Services

Josué Aguilar Art


…with 13,000 people in 40 countries, we have the scale and capabilities to help our clients tackle their most pressing challenges

inVentiv Health Global Network AFRICA Cairo, Egypt Capetown, South Africa ASIA Beijing, China Guangzhou, China Gurgaon, India Hong Kong, China Mumbai, India New Delhi, India Pune, India Seoul, Korea Shanghai, China Singapore Taipei, Taiwan Tokyo, Japan AUSTRALIA Melbourne, Australia Sydney, Australia

EUROPE Athens, Greece Barcelona, Spain Berlin, Germany Budapest, Hungary Cologne, Germany Dublin, Ireland Frankfurt, Germany Freiburg, Germany Istanbul, Turkey Lisbon, Portugal London, UK Madrid, Spain Maidenhead, UK Milan, Italy Moscow, Russia Munich, Germany Paris, France Prague, Czech Republic Ramsgate, UK Rome, Italy Stockholm, Sweden Strasbourg, France

The Hague, The Netherlands Uxbridge, UK Vienna, Austria Warsaw, Poland Wiesbaden, Germany Zurich, Switzerland MIDDLE EAST Dubai City, Dubai Islamabad, Pakistan Jeddah, Saudi Arabia Karachi, Pakistan Lahore, Pakistan Riyadh, Saudi Arabia NORTH AMERICA Augusta, GA Austin, TX Basking Ridge, NJ Burlington, Canada Burlington, MA Cary, NC

Charlotte, NC Chicago, IL Conshohocken, PA Deerfield, IL Eden Prairie, MN Gurnee, IL Houston, TX Hunt Valley, MD Indianapolis, IN Irvine, CA Irving, TX Lake Mary, FL Lexington, KY Louisville, CO Mexico City, Mexico Montreal, Canada New York, NY Newark, DE Newton, MA Newtown, PA Norristown, PA Parsippany, NJ Princeton, NJ

Raleigh, NC San Diego, CA San Francisco, CA Santa Monica, CA Saratoga Springs, NY Somerset, NJ Southport, CT The Woodlands, TX Thousand Oaks, CA Toronto, Canada Totowa, NJ Washington, DC West Chester, OH West Valley City, UT Westerville, OH SOUTH AMERICA Buenos Aires, Argentina Lima, Peru San Juan, Puerto Rico Santiago de Chile, Chile São Paulo, Brazil


inVentiv’s footprint in México City We are a full services advertising and strategic agency, providing top quality award wining creative services with a strong medical and scientific support specialized for the Pharma market. As part of inVentiv Health, in GSW México we can say confidently that:

Pharma, Health and Wellness are part of our very DNA.


Who we are •  Opened our doors in January 2009.

•  Today we are 21 heads, working alongside our

clients, with strong highly experienced Account/ Client Services, Creative, Copywriting, Strategy, Art and Medical teams. •  Our growth capacity is currently 100%, meaning

we are space and talent ready to double our staff really fast, to keep world class services and response for our clients.


What do we do •  We develop strategy and original creativity for over 20

brands in very dissimilar therapeutic areas, such as: AIDS, Diabetes, Neuroscience, Arthritis, Psoriasis, Pain, Oncology, Cardiovascular, Fertility, Anti oxidants, Biotechnology and Hormonal Therapies. •  We also provide adaptation and regionalization services,

following global or corporate guidelines for some brands, adding our local market knowledge and expertise as required by the project in a customer focused collaboration model.


Liberating Ideas Worldwide A liberating idea is not just another big idea. Not just another imaginative, entertaining, awardwinning display. A liberating idea unlocks something. It makes something happen. It busts open the floodgates and lets the river run.

It causes action. It sparks change.


Who we‘ve work with


Shortlist


We bring our clients full-service support in a flexible model

Medical & Commercial Strategy

Marketing & Analytics

Insights & Research

Branding

Messaging & Positioning

Advertising & Promotion

Direct Marketing

Personal Promotions

Media Strategy & Planning

Interactive

Event-based Marketing

Studio Services


How do we do it

Our Brand HealthCheck™ process ensures that our creative work is informed by a firm strategic foundation DISCOVER

Build a situation review of the brand, its customer(s), and its competition

Marketplace Intelligence

ASSESS

CONVERGE

ENGAGE

EVALUATE

Identify key brand opportunities and unmet customer needs

Create the strategic components, goals, and creative output

Define and illustrate the ways in which the brand campaign will be deployed

Measure effectiveness of the plan elements and tactics

Opportunities & Customer Insights

Liberating Brand Idea & Brand Stories

Messaging & Integrated Continuous Optimization Communications Plan & Refinement

LEARNING & REFINEMENT


The Medical Marketing and Research Team

We offer a full time in-house team of Health Professionals, ready to work at a broad spectrum of service levels, from full research and scientific info gathering in order to build complete editorial content, to validate and referencing info provided by the client. In MĂŠxico: Dra. Tania Carmona (Surgeon and General Physician) Dra. Mariana Flores (Surgeon and General Physician)


We like to be challenged GSW-W MĂŠxico, is ready to offer world class services in advertising, strategy, planning, design, print production, digital development and scientific support, to be a strong hard working business partner.

No matter big or small, dare us to take care of one of your projects, you can be sure of one thing: we are committed to exceed your expectations.


Thank you.

Paseo de las Palmas 425, Piso 4, Suite 403 Lomas de Chapultepec, CP 11000, MĂŠxico, D.F. 52 (55) 4738 6325 www.gsw-w.com


GSW México