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Pitch Gurdeep Sheri


Intentions I am exploring the different alternate options after school.

I am investigating the routes that young people can take that don't involve university.

My angle on this will be looking through the accessibility of these options to the young people who are soon going to be out of education.

I am proving that there are still ways to be successful which do not need a degree to get into. I am challenging the idea that suggests you are lost or in a weaker position if you do not attend university.

I will be doing this by splitting my documentary into segments which will reflect looking into these different options.


Content of Idea Topic • What young people in London do after school/college finishes for them • whether schools provide these students with enough knowledge to guide them through these options. Angle - Different angles will be the different options after school • The rise of tuition fees • Jobs, • Volunteer work • Apprenticeships Unique Selling Point – The USP of this documentary is that it is relevant and will definitely appeal to students here and now as the tuition fees have risen as a permanent thing. It will give students a look through their options without them having to make much of an effort which is ideal for some young people. Issues – My documentary will debate around the opinion that university is a necessity, to get to a high ranked job and that the game is over after school finishes. Bias – My documentary will definitely be biased towards stating that the Governments decision to rise tuition fees was wrong and that there are definitely alternate options opposed to university.


Structure and Running Order • Segment 1 – Headlines with news audio regarding the tuition fee rises. This will all include my voiceover along the top introducing the topic of the documentary. • Segment 2 – Vox pops of students who will state whether they are going university or not. If not they will then state what they wish to do instead if anything.

• Segment 4 – Interview with a senior teacher looking into the views they have on the Government's decision and what impact it has on students they teach. • Segment 5 – Will then show a graphics of figures on university applicants on blackboard to represent the school setting. • Segment 8 – Interview with a Apprenticeship project worker, asking them why young people are finding this option so popular and whether there has been a rise in applicants. • • Segment 10 – I will then introduce the location of Westfield on the rusty bridge as a place for a lot of retail opportunity, with cutaways of a specific shop of which the manager I will interview regarding employment for young people.

• Segment 11 – Interview with a store manager in regards why it is so difficult for young people to get jobs. • Segment 12 – Will then await a phone call with a student from a company on whether they have got or been rejected by a company. • Segment 15 – Interview with a volunteer worker or a young student volunteer asking them about the benefits it has for young people. • Segment 16 – Outro with me walking down explaining that even though university might be out of the equation, there are a lot of alternate options. Might look into taking a gap year or alternatively A-level schemes offered by certain companies such as Argos.


Profile of Target Audience and Appeal of your idea Age – 16-24 Gender – Both Location – England but mainly London as that is where the new Westfield is based. Interests - Education, making money, television, social trends, games, shopping, clothes Ambitions – Looking to find a option for the future or look into what school leavers are going to be doing after school. Employment/Education – Most of my audience will still be in education. The older audience will more likely be in a job. Disposable Income – Mostly quite low as students get their money from their parents except maybe if they have a part time job. Ethnicity – All ethnicities and religions. Opinions – Tuition fee rises are just wrong. Government have made a wrong move here. £9,000 is too much. Media Consumption – Researching apprenticeships and universities. Also watch shows such as Junior Apprentice and Waterloo Road. Socio-Economic Group – Mostly will be ‘C2-E’ but the older audience have progressed more and may have entered the ‘C1-A’ groups. Niche or Mainstream – Mainstream audience as aimed at the student population and also the general public to be informed of the changes that these school leavers will have to face because of the tuition fee rises.


Explanation of Research and Key Findings Secondary Research – Internet Research • Set to get a wider understanding of the three ideas • As a result obtained content that could practically be used in my documentary • Quantitative and Qualitative research was obtained through statistics and expert opinions • Through the internet research I have found several things which I will include in my documentary. By including these things, It will improve the enhance the style of my video. - Archive Footage - Statistics - Music Secondary Research – Textual Analysis Compared my documentary to other similar texts Found positive and negatives to include such as pace, shots, locations Primary Research – Questionnaire Conducted questionnaires to get a insight into the audience. Findings showed clear gap in the market for documentary, how it has great relevance, and appeal Primary Research – Focus Groups • Set to find out which proposal of mine will appeal most to my potential target audience • Gave me a valuable intimate insight onto the views of the audience in which I could get elaborated feedback • Qualitative research was obtained


Technical Viability What Equipment will you need for the production? • Camera • Tripod • Boom microphone • Shotgun microphone • Voice recorder. What Equipment will you need for the post production? • iMac • Final Cut Pro • LiveType What Crew Members will you need? - I will look to have a camera-man, a sound operator, and a presenter.

Who? - Camera-man – Gurpreet Sheri (Brother) - Sound Operator – Jay Barn (Friend) - Presenter – Gurdeep Sheri


Practical Viability Who will be involved in your documentary? Camera-man Sound Operator Interviewee Interviewee Interviewee Interviewee

Gurpreet Sheri Jay Barn Sejal Bhundia Dee Bhandal Emma BHF store Teacher

(Permission Granted) (Permission Granted) (Still to request) (Permission Pending) (Still to request) (Permission Pending)

Easy Easy May be difficult May be difficult May be difficult Easy

Philip Mathew Amardeep Kahlon Amneet Dhillon

(Still to request) (Permission Pending) (Permission Granted)

May be difficult Easy Easy

Alternatives Interviewee Interviewee Interviewee Locations? Stratford Westfield BHF shop Connexions Office Chadwell Academy

Archive Footage (Still to request) (Still to request) (Still to request) (Permission granted)

All locations are still to request to the relevant people in charge.

http://www.youtube.com/watch?v=wrYqYY49sGM http://www.youtube.com/watch?v=MmudJafnQh0&feature=player_em bedded

Both clips are still to request to the video owners on youtube.com.


Legal & Regulatory Considerations - BBC Children Serving the Public Interest The topic of options after school will be more relevant this year than any other year due to the rise of the tuition fees therefore serving the public interest.

Documentary based around young people. Have to be sure that any young people involved are able to voice their opinions appropriately with emotional and physical wellbeing intact. No extreme views which can cause conflict.

Impartiality and Diversity of Opinion Because of the great amount of interviewees I have, it should be easy to get a diversity of opinions on the tuition fees as well as the pros and cons of each option available after school.

Fairness Will have to make sure that everyone involved in the production are treated fairly and everyone in the video are portrayed fairly and in a way that they are comfortable.

EXAMPLES

Truth and Accuracy

Editorial Integrity and Independence Will have to portray the tuition fees rise from a neutral manner. This means I will have to be extremely careful when talking about the tuition fees rises as not constantly referring to them as wrong.

Will have to make sure that facts and opinions obtained from the Internet are correct before they are broadcasted to not deceive the audience on the extent of the problem.


Legal & Regulatory Considerations - OFCOM Reconstructions Don’t have a specific reconstruction scene but I will have a scene where a young person will be waiting for a job response after the interview. This will not be real but will have to be portrayed genuinely to not mislead anyone.

Potentially Offensive Material

Criminality

Will try to have no offensive material as I feel this way my documentary will attract a larger audience.

Will have to show the less violent scenes of the student protests when including archive footage to make the video viable for all ages.

Dealing with Contributors Everyone involved directly in the video will have to give their relevant permission for me to use them. I will also have to make sure no one is wrongly presented by getting a opinion from them before I broadcast the video.

EXAMPLES


Legal & Regulatory Considerations - Media Law Copyright

Defamation

Contempt of Court

When using archive footage and music, I will make sure I ask permission from the owner. This will be done through email. It seems we can use copyrighted material for educational purposes within the school. Could also make our own music from Garageband which would be a copyright free source.

Portray everyone fairly. When saying students will struggle through their options, will have to make sure I don’t focus on a specific student as they may be offended as they are seen as vulnerable.

As my documentary is not based around a legal proceeding or anything similar, I should be fine is staying safe from this media regulation.

Privacy and Confidence Make sure everyone gives me their full permission before I broadcast them, not just be the people who are directly involved in the video such as interviewees but also people who are indirectly involved such as students in the background whose face is easy to identify. No information which may be confidential and harmful to use in my documentary therefore I should be safe in that aspect of media law.

EXAMPLES


Commercial Viability - Remit Educate –

Will tell the audience the different options that are available for school leavers

Inform

Will give the audience information on how accessible these options are and how they can use them.

Entertain –

Will use relevant music and archive footage to keep the specific audience of young people stimulated. Test scene with job reply will also be entertaining. (GOOD SLOT)

• Competition with The One Show at my selected time of 7.00pm7.30pm however ratings for the programme have decreased significantly due to Jeremy Clarkson's comments relating to the public sector strikes. •http://www.guardian.co.uk/media/2011/de c/02/jeremy-clarkson-one-show-rantcomplaints

• Other big rival at the time is Emmerdale as it is a mainstream soap however two completely different audiences. I will be targeting young people under the age of 25 whereas they target over 25’s such as mothers who are known to be fans of soaps.

• Comes straight after the BBC and ITV London news as well as mainstream programmes like Strictly Come Dancing and Hollyoaks which young people are into. Documentary will be a good follow up programme which should fit in with their TV schedule just before the standard dinner time of around 7.30pm


Commercial Viability - Market Job seeking skills and guidance for young people This documentary is aimed at the similar audience of young people aged around 16-25 looking for work. My documentary will be a lot more stimulating and provide a lot more content. This one has the location the same. Will do this through more music and archive footage. Looks into detail around employment, Mine will briefly. http://www.youtube.com/watch?v=0eUk8vVkubA

Take a look at Apprenticeships Gives us a outline of apprenticeships through numerous vox pops of apprentices and their companies. Will use vox pops in the same way but with students. The target market is the same for both this clip and my documentary therefore it has given me a better insight. http://www.youtube.com/watch?v=x-ds2lLgRKY

UCAS clearing and the alternates This video clip is very similar to my concept which is a discussion by experts looking into the alternates for young people. I suppose that as a breakfast show it even targets youth. I feel no one has made a documentary around this topic yet and therefore it is relevant. http://www.youtube.com/watch?v=xb3HrW1TORc&feature=related


Commercial Viability - Budget Hypothetically when a professional budget is placed upon this documentary, I analysed all the stages of production to come to the conclusion that it would cost £5565.00 to produce the documentary from scratch including the contingency fund from a budget of £7500.00. Realistically, The documentary is quite low budget due to several factors • Equipment provided by school • Locations are within close proximity • Interviewees are within close accessibility • Don’t require supplies such as food and drinks

Overall I don’t feel I will have to pay massively for anything as equipment is provided and locations can be travelled to via bus which is free at the moment as in full time education.


Questions for your audience • Do you feel there is anything significant that I have missed out that could be included ? • Do you feel my documentary will have the right level of formality ? • Do you feel a fast pace will be the best approach for this documentary ? • In terms of viability, do you feel this video will be a success ?

• Do you feel there is a bias within the documentary?


Pitch for Documentary