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MAIN PHOTO: Golden Oldies heading out for another powder day at Aspen. INSET: Golden Oldies - Franz Klammer, the world’s fastest downhiller has an après ski beer with Good Ski Guide editor John Hill

FEATURE SILVER SKIERS

Franz Klammer John Hill with

SILVER SKIERS Join the SKI set! “ SKI meaning Spending the Kids’ Inheritance!! By James Callery

S

ki slopes are standing by for an invasion of Golden Oldie skiers as the new SKI set arrives – SKI meaning Spending the Kids’ Inheritance. Retirement used to mean a gold watch and gardening with a pipe and slippers on hand. Not any more - 70 is the new 50 and the ski trade knows it, making all kinds of discounted offers to attract the Golden Oldies. And whilst the industry is suffering a decline in new younger skiers they are

seeing a steady increase in Seniors, who have more money than ever and more time for leisure. The industry is responding with discounts on everything from ski lessons and ski lift passes to reduced accommodation in hotels and luxury apartments. And in the US, pensioner skiers can fly to resorts cut-price as all airlines offer Senior discounts. In Austria’s favourite Brit resort of Söll, the 4-star Bergland Hotel is offering discounts for seniors and the

We like older skiers and offer them discounts in the ski school too as we find that older skiers are better pupils because they want to learn properly and safely.”

10 GOOD SKI GUIDE www.goodskiguide.com

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