WHATAREYOUR GOALS IN 2011?
FEBRUARY 2011 GSBOR Staff
2011 Officers BOARD OF REALTORS®
PRESIDENT Tammie Tucker
PRESIDENT Laurie Anderson
1st VICE PRESIDENT Shirley Cofer
1st VICE PRESIDENT Gary Oyler
2nd VICE PRESIDENT Ed Peterson
2nd VICE PRESIDENT Ava Snyder
MLS ADMINISTRATOR Rose Hughes
SECRETARY Chris Christofferson
SECRETARY/TREASURER Jessica Hickok
MLS STAFF Della Clements Cathy Booth Lynn Gephardt
TREASURER Brian Jared
DIRECTORS Cass Williams Leslie Horner Debbie Ikerd Art Maxwell Sandy Barnes-Steen Miles Noennig
CHIEF EXECUTIVE OFFICER Sharon Wells EXECUTIVE ASSISTANT Sylvia Derks MEMBERSHIP ADMINISTRATOR Allyson Russell MEMBER SERVICES COORDINATOR Bryan Thompson ACCOUNTANT Debbie Donnell RECEPTIONIST Renee Kutzner
HOW TO REACH US PO Box 11045 Springfield, MO 65808 Phone 417-883-1226 Online springfieldrealtor.com
Article Submissions email proposal to firstname.lastname@example.org Entire contents © 2008 by Springfield REALTOR® Magazine unless otherwise noted on specific articles. All rights reserved.
DIRECTORS Jeff Kester Evan DeShong Ed Marble Scott Rose Vicki Hutcheson Stacey Clem DIRECTOR (MLS PRESIDENT) Laurie Anderson DIRECTOR (PAST PRESIDENT) Jeff Parker
FIND US ON: Facebook.com/gsbor Twitter.com/officialGSBOR
DIRECTOR (WCR PRESIDENT) Betty Knowles
DIRECTOR (PAST PRESIDENT) Robert Fitzgerald DIRECTOR (BOARD PRESIDENT) Tammie Tucker
MESSAGE FROM THE BOARD PRESIDENT
WHY HOME OWNERSHIP MATTERS I’m excited about this new year, new ideas, and a new start. This is going to be a great year and one of continued recovery and success in our industry. While our market has still been challenging, we are seeing positives that the slide down has leveled and, hopefully, the rebound has begun. As your leadership team of the Greater Springfield Board of REALTORS®, we are striving to be responsible for your dues dollars. We are still facing challenging times of declining membership but we are working hard to keep your value high which allows you to be more successful. As REALTORS®, we all have value! We must engage in real estate. We must manage our market, not leaving it to others. We need to be giving the answers and leading the way to the recovery. We must embrace our business and our future with confidence! Dare to be positive and always be learning and growing.
Let’s work together to make this year a positive experience. Home ownership is not just good but it’s great because home ownership really does matter to people, to our communities, and to America! TAMMIE TUCKER President, GSBOR®
As REALTORS®, we all have value! We must engage in real estate.
2011 Captiol Conference
For more photos from the Capitol Conference, view them on our online magazine:
Lockboxes and Technology Supra and the Android Phone With eKEY software, use your Android based smartphone as your lockbox key. eKEY updates wirelessly so you can do business anywhere.
will need a small Bluetooth to Infrared converter. The converter looks similar to the key fob you use to lock and unlock your car remotely.
There are two service levels available: eKEY Basic which provides basic keybox functions. eKEY Professional (coming in 2011) adds MLS data saved to your phone, links Google Maps to the listings, and delivers showing details to your phone.
After entering your PIN in your phone, you can put your phone away and then use the fob to open the iBox.
batteries. How do I get eKEY for Android? eKEY for Android will be issued just like the other eKEYS. The eKEY Fob will be available for purchasing directly from Supra and from most Boards and MLSs.
Moving from DisplayKEY or AvtiWhen you point the fob at an veKEY is a very simple process. It will only iBox, it converts your phoneâ€™s Bluetooth take you a few minutes at your local Board signal to Infrared, which is needed to comor MLS (whoever issued your current key). municate with the iBox. What Android phones will be supported? eKEY Basic Features The converter is very easy to set eKEY for Android will run on most phones Wireless Updates and Alerts up, much like a Bluetooth headset. running the Android OS 2.1 or greater. Obtain Listing Keys It features inexpensive, userIs there a way to see how eKEY for Anreplaceable batteries. Keep track of all your key boxes right from droid works before I buy it? your phone How much does the eKEY Fob cost? Yes. Once the software is released, there Manage and Program your keyboxes There is a one time fee of $49.95 (plus will be a demo version which will allow $3.95 shipping and any applicable taxes) Easily place and remove keyboxes from you to check out all the eKEY Basic feato purchase the eKEY Fob. To use the eKEY listings using your phone. tures. software there is a monthly key fee like Change your own shackle codes the other keys. The monthly key fee varies This article originally appeared in Supraâ€™s newsletter. The original article can be How does the phone communicate with by Organization. found here: the lock box? Does the eKEY Fob require batteries? http://ekeyprofessional.com/ For the Android eKEY to open iBoxes, you Yes. It uses two easily replaceable AA ekeyandroid.html
NEW SINGLE SIGN-ON FEATURE COMING SOON MLS and Rapattoni are working together to provide a single sign-on feature that will enable you to access the gsbor members site, (taxes, transaction desk, etc.) without having to enter your logins again. But in order for it to work correctly everyone needs to remember to click on "LOG OFF" every time! We hope to have this feature working in the next week or so!
cluding their own listings and those of other IDX participants.
IDX Data Feed
• A raw data feed is available for brokers (and agents with their broker’s permission) to receive the IDX data and set up their own custom web site search. The • IDX “Smart Framing” option lets brokers data is sent in a RETS protocol format and frame a public-view search of MLS listings there is a set-up charge and also a monthright in their offices’ web sites by simply ly fee. copying a hyperlink and pasting it to a It is VERY IMPORTANT that you begin clicking on the "LOG OFF" on the menu in button or link in his/her own web site labeled something like “Search for ProperRapattoni and not just clicking the X to FREE MLS CLASSES OFFERED! Sign up close the program. Please begin doing this ties”. Search results display real-time NOW - 883-1226! listing data, showing only the information EVERY time you need to close Rapattoni. designated as public-viewable. Contact This will be a great help to everyone. I information is given only for the broker know we all get tired of having to log on hosting the web site. The smart-framed over and over so I think it will be worth it Rapattoni Class - Details Coming Soon search can be customized somewhat by to have this feature work consistently. changing colors and fields. Learn the ins & outs of MLS! Become a INTERNET DATA EXCHANGE OPTIONS:
IDX (or Internet Data Exchange) allows MLS members to offer on their own web sites a public search of live MLS data in-
IDX Smart-Framed Search
• Agents may also set up IDX smartframed searches on their own web sites with their broker’s permission.
skilled operator of all the MLS features to enhance your business!
Marketing & Networking
Image courtesy of Wikipedia under Creative Commons License: http://upload.wikimedia.org/wikipedia/commons/8/83/Gary_Vaynerchuk_by_Erik_Kastner.jpg
What Can the Real Estate Industry Learn from a Wine Guy like Gary Vaynerchuk? This story originally ran in Sprinfield REALTOR® Magazine online in September 2010.
By Bryan Thompson
Marketing & Networking If you’re not familiar with Gary Vaynerchuk (vay-ner-chuk), perhaps you’re familiar with his website, winelibrary.com. In 2006, Gary Vaynerchuck (who calls himself Gary Vee for short) went fromlocal liquor store marketing guy to global Internet superstar when he launched WineLibraryTV, a series of video blogs in which he reviews different wines in plain English. No pretention, no fancy words, no snooty dialect. If Gary thinks a wine is great, his audience is sure to know about it – and buy it for themselves. If he thinks it tastes like sludge, his audience will know about it in no uncertain terms. Gary Vee, whose second book, The Thank You Economy, is due early next year, catapulted to further fame when his first book, Crush it! Why NOW is the Time to Cash in on Your Passion, rose to the top of the best-seller lists. Of all the feel-good stories we could share about Gary’s example in following your passion, utilizing the tools in front of you, and owning your sphere of influence as a business owner, you may already know these stories and they probably won’t interest you much as a REALTOR®. What WILL interest you is his controversial advice for real estate agents.
thing like this? Because, according to Gary, this honesty might cost you a listing now and then – especially at first – but if you promote yourself the right way, these honest-to-goodness rants can potentially create a name for you, or “create a brand,” as Gary likes to say in the book. Suddenly, potential buyers and sellers know you will NEVER lie about anything. You will always be honest. And who knows? Perhaps sellers will take their properties under better consideration before they list them.
Let’s Just Talk, Nothing More Now, understand two things: One: I am NOT advocating this advice. And Two: I am NOT a REALTOR® and neither is Gary Vee. In Crush it, Gary doesn’t seem intent upon telling you HOW to do something in your business, only throwing out IDEAS to help you THINK about ways to do something in your business. So, what do you think? Are you still sold on “Honesty is the best policy?”
Be Honest? Really? In the first chapter of Crush It, Gary Vee lays out a suggestion for REALTORS® who are trying to step out of the confines of their competition. Gary’s advice? Be HONEST about your listing. Of course, right? “Honesty is always the best policy.” Didn’t you hear that growing up? Is it true? To paraphrase Gary Vee, What might happen to your real estate business if you suddenly became PUBLICLY honest about the listing you were trying to sell? And what if you were PUBLICLY honest by posting these thoughts in a series of videos or blog posts on your website? If your listing is good, even marginally good, you could be honest and this might create good hits on those blog posts or videos. But what if your listing is horrible? Dreadful? Scary even? Gary Vee asks REALTORS® to think about being honest about this as well. “Guys,” you might say (Gary’s advice, not mine), “I’m going to be honest. This place needs some major, major work!” Some of you are cringing at this right now. And while we’re on the subject of honesty, I am, too, and I’m not a REALTOR®. Why, oh, why, would you even consider wasting your time with some-
Gary Vaynerchuck is the author of Crush It! Why Now is the Time to Cash In on Your Passion, which rose to the top of the New York Times Bestseller list in early 2009. His web site, WineLibrary.com is one of the most popular websites on the Internet. His new book, The Thank You Economy, releases March 2011.
WHAT ARE YOUR
WHAT ARE YOUR BIGGEST GOALS IN REAL ESTATE FOR 2011? AND HOW CAN YOU GET THERE? BY BRYAN THOMPSON | PHOTO CREDIT: BRYCE WINTERSTEEN (http://sxc.hu/profile/winterb6) If you were here for our annual Goal Setting class, The Menu for Success, you may already be on your way to eliminating obstacles and defining your vision for the year. In a challenging market, it helps to have clearly defined goals. This brings us to a big question for you: What are your goals for Real Estate in 2011? But to ask you this, we need to start with another one:
WHAT IF YOU DIDN’T BELIEVE THE MEDIA? What would happen if you didn’t listen to the gloom in the media? What if you decided that people still need homes in 2011 just like they needed them in 1997? What if it turned out that potential homebuyers discovered YOU and YOU were able to build your brand like no other year in history?
HOW WILL YOUR VIEWPOINT AFFECT YOUR OUTCOME?
A POWERFUL YEAR AWAITS SOMEBODY. WILL IT BE YOU?
How do you see the world around you? Do you listen to the media as it prophecies gloom and despair for the real estate market? When someone asks you how you’re doing, are you quick to slam the economy?
Goal setting is a powerful way to achieve success. After all, you can’t know if you’re going in the right direction if you have no idea what you’re looking for. What is your vision for 2011? And what steps can you make to achieve it?
For some of you, maybe it certainly seems like there isn’t much to be excited about. And yet, for some of you, 2010 was your best year in Real Estate yet! Some of you uncovered new qualities you had no idea you had. You set goals for yourself and you went out and
UPCOMING CLASSES 2011 Continuing Education Schedule Renewal Deadline (Broker): June 30, 2012
12 Credit Hours Required | 3 Core and 9 Elective.
NOTE: The NAR’s required Code of Ethics quad runs through December 2012
Missouri Laws Governing the Transfer of Real Property
3 hrs | C
79+ Facts, Figures, Data, & Trends
3 hrs | E
Behave Yourself: The Code of Ethics
3 hrs | E
Dynamic Seller Services
3 hrs | E
GRI-402: Marketing Real Estate—What Do Consum- GRI Only ers Want and Expect from You?
GRI-401: Negotiating Great Listings
6 hrs | E
Staying On Track and In Compliance
3 hrs | E
Harnessing the Power of Email
3 hrs | E
3 hrs | Core Paul Dizmang & Jessica Hickok
3 hrs | E
Paul Dizmang & Jessica Hickok
GRI-403: Financing For Every Buyer
6 hrs | E
You may also register online at any time at
3 hrs | E
Foreclosures and Short Sales
3 hrs | E
GRI-409: Business Planning and Positioning 2011 & Beyond
GRI Only (live)
Corky Hyatt & John Mayfield
September Time 9
3 hrs | E
3 hrs | E
Greater Springfield Board of REALTORS®
2010 Continuing Education Registration Form
Signature required - by signing this form the registrant understands and agrees to abide by the MREC & GSBOR rules & regulations.
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Credit Card #:________________________________________________________ Exp. Date:________________________ MAIL OR FAX REGISTRATION FORM Greater Springfield Board of REALTORS® ♦ P. O. Box 11045 ♦ Springfield, MO 65808 ♦ FAX 417-520-0977 For questions contact us at 417-883-1226 ext. 114.
Safety & Security
Image courtesy of Flickr under a Creative Commons License (User: Orange Country Archives) http://flickr.com/photos/ocarchives/3127927011
Cyber Stalking: Do They Know Where You Are? This story originally ran in Sprinfield REALTOR® Magazine online in January 2011.
By Andrew Wooten
Safety & Security We all love our laptops, smart phones, iPads, and all the other little electronic gadgets that make our lives so much easier. But are they safe? What are you telling the world about your life?
STALKING We all know what it is and why it happens. But, how it happens is changing. In the past someone would be stalked through phone calls and physically being followed. But in today’s cyber world there is a new kind of stalking emerging, cyber stalking. Today you can be stalked through social media, text messages, and emails along with the traditional methods. And as we become more open with social media, the easier it is for stalkers to find their victims. So how do you protect yourself?
HERE ARE SOME TIPS TO FOLLOW * Do you know all your “friends” on Facebook, MySpace and other social media? Do you know all your followers on Twitter? Be selective with whom you accept onto your social media pages. * When posting on social media, do not post where you are and where you are going. * Do not use social media that requires you to “check in” at locations. * On your camera, disable location devices or GPS that tags your photos with a location. * NEVER post on social media when you are going out of town for business or vacation. * Keep personal information to a minimum on social media. Do not post your home address, telephone numbers, or email address.
Crime happens, there are no guarantees. But you can decrease your chances of becoming a victim by guarding what information you share.
ANDREW WOOTEN is a crime prevention expert, and the author of the Identity Theft Prevention series. His new book, A Safety Guide for Open Houses, Listing Appointments, & Vacant Properties, is available for preorder at http:// justbesafe.com