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Smart Technology to Increase Productivity in the Australian Transport and Logistics Industry The Australian Logistics Council (ALC) recently released a White Paper on using technology to increase productivity.

Successful Supply Chain Week goes annual

GS1 Australia’s inaugural Supply Chain Week was such a success that members have asked for it to be repeated next year.



• A utumn



STARTERS 03… Welcome Chairman’s Message CEO Insights

04… Quickscan


Hotdates The Supply Chain Doctor

Women in Supply Chain Report THIS ISSUE



06… Smart Technology to Increase Productivity

in the Australian Transport and Logistics Industry

The Australian Logistics Council (ALC) recently released a White Paper on using technology to increase productivity.

09… Australia launches leading-edge supply chain location directory

The first electronic location directory, connecting purchasers and suppliers around Australia, has been officially launched by GS1 Australia.

10… Successful Supply Chain Week goes annual GS1 Australia’s inaugural Supply Chain Week was such a success that members have asked for it to be repeated next year.

Local news

Excellence awards nominations open Global news


Empty Miles sustainability initiative showcased

Get Smart

16… University of Melbourne launches Supply Chain Masters

Alliance Partners 18… Smart Printers meet new labelling requirements in kiwifruit industry


Madura Tea refreshes carton bar coding


GS1net catalogue boosted by over 12,500 GTINs


15 GS1 Australia is the only organisation authorised by GS1 Global to allocate and administer GS1 Bar Code numbers in Australia. GS1 Australia adds value to its members’ businesses by promoting and developing the adoption of crosssector, global supply chain standards. GS1 Australia delivers supply chain solutions and services for bar coding, electronic business messaging, global data synchronisation and Radio Frequency Identification technology (RFID).

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Editor Mary Riekert Project Manager Matthew Timoshanko Advertising and production Matthew Timoshanko Design Vetro Design PrintING RA Printing GS1 Australia

Head Office Axxess Corporate Park 100/45 Gilby Road Mount Waverley VIC 3149 Sydney Office

Lakes Business Park Building 4B, 2–4 Lord Street Botany NSW 2019 National Number: 1300 366 033 International Number: +61 3 9558 9559 Fax: +61 3 9558 9551 General Email: LiNK Email:




Welcome to LiNK Autumn 2010 edition 01 Russell Stucki Chairman gs1 australia 02 maria palazzolo ceo gs1 australia

Chairman’s Message


Looking forward to challenges and opportunities The current business landscape is not only more and more complex, but is changing at a rapid pace. It is vital that Australian business and industry take a more pro-active approach to emerging opportunities and challenges rather than reacting to issues as they emerge. To this end, finding better and smarter ways to do business has never been more important. Last year the economic downturn provided an opportunity for GS1 Australia to reassess all its operations and to ensure that it remained a lean and responsive organisation through cost and operational efficiencies. Maria and her dedicated team continued to provide value-added, relevant services to our members with some new initiatives as well as improving our existing services. As the economy picks up in 2010, GS1 Australia will continue to research and develop new ways of building and delivering innovative services and solutions. We are committed to ensuring that we have services and solutions relevant to all levels of membership, from small-business owners who require a single bar code number, to global corporations with thousands of products. This year we have a strong board with representatives drawn from a wide range of Australian business and industry sectors and our four new Board and Council members undoubtedly will bring a fresh perspective to the work we do. We will maintain focus on Australian industry’s goals, understanding its drivers and ensuring our initiatives have a tangible impact. This year will surely present opportunities and challenges but by working together we can seize these challenges and emerge even stronger than ever. I look forward eagerly to the opportunities ahead.


CEO Insights

Building a culture of excellence GS1 Australia’s core role is to develop standards that provide a foundation for companies to build their strategies for sustainability, traceability and robust supply chains. We are now operating in a global economy where consumers are more aware and more demanding with expectations that businesses will provide additional information about their products. Consumers want to know where the food they put on their table comes from, whether it is safe and whether it contains anything their child might be allergic to. Manufacturers need to know where their raw materials come from, whether they are produced in a sustainable way and whether they comply with food safety regulations. Our focus is to understand what companies need to do to meet this new wave of customers’ demands. We need to look at what sort of services we can provide through the use of the GS1 standards and

we need to continue to build value-added services that meet the needs of our members as they work towards meeting the expectations of consumers and regulatory requirements. In March we launched GS1 Locatenet, a service that has been developed as a result of our work with the Australian healthcare sector. Now it will be available to businesses in all industry sectors to improve the speed and accuracy of their supply transactions, reduce operating costs and build traceability. We are committed to ongoing enhancements of all our services and are taking advantage of new technologies to provide the bestof-class products and services to our members. In 2010 we will continue to work with industry to implement best-practice supply chain management while building a culture of excellence based on a better understanding of our members’ needs and continuous improvement in customer service.

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Excellence awards nominations open

Hot Dates APRIL 2010 06 GS1net Webinar – “Introduction to GS1net” 07 GS1 Webinar – “How do I get started with the GS1 System?” 13 GS1net Webinar – “Getting the most out of the browser template” 14 GS1 Webinar – “How do I apply GS1 Bar Codes to my non-retail items?” 15 Classroom Training – “An introduction to GS1 Numbers and Bar Codes” – Melbourne 20 Classroom Training – “An introduction to GS1 Numbers and Bar Codes” – Sydney 21 GS1 Webinar – “How do I achieve optimal bar code quality?” 22 Classroom Training – “An introduction to GS1 Numbers and Bar Codes” – Brisbane 27 GS1net Webinar – “Publishing and reporting within GS1net” MAY 2010 04 GS1net Webinar – “Introduction to GS1net” 05 GS1 Webinar – “How do I get started with the GS1 System?” 11 GS1net Webinar – “Getting the most out of the browser template” 12 GS1 Webinar – “How do I apply GS1 Bar Codes to my non-retail items?” 18 Classroom Training – “An introduction to GS1 Numbers and Bar Codes” – Adelaide 19 GS1 Webinar – “How do I achieve optimal bar code quality?” 20 Classroom Training – “An introduction to GS1 Numbers and Bar Codes” – Perth 25 GS1net Webinar – “Publishing and reporting within GS1net” JUNE 2010 01 GS1net Webinar – “Introduction to GS1net” 02 GS1 Webinar – “How do I get started with the GS1 System?” 08 Classroom Training – “An introduction to GS1 Numbers and Bar Codes” – Sydney 08 GS1net Webinar – “Getting the most out of the browser template” 09 GS1 Webinar – “How do I apply GS1 Bar Codes to my non-retail items?” 10 Classroom Training – “An introduction to GS1 Numbers and Bar Codes” – Melbourne 16 GS1 Webinar – “How do I achieve optimal bar code quality?” 22 GS1net Webinar – “Publishing and reporting within GS1net” JULY 2010 06 GS1net Webinar – “Introduction to GS1net” 07 GS1 Webinar – “How do I get started with the GS1 System?” 13 GS1net Webinar – “Getting the most out of the browser template” 14 GS1 Webinar – “How do I apply GS1 Bar Codes to my non-retail items?” 21 GS1 Webinar – “How do I achieve optimal bar code quality?” 27 GS1net Webinar – “Publishing and reporting within GS1net” GS1 Australia LiNK | Issue 24 | Autumn 10 | 4

Nominations are now open for the GS1 Australia 2010 Supply Chain Excellence Awards. The awards were created to recognise the outstanding work being done by companies and by individuals, for their innovation, boldness, commitment, leadership and pioneering spirit when implementing the GS1 System. They are not industry specific and are judged against a set of weighted criteria by a panel of GS1 senior management and Board members. The two awards are:  2010 Leadership in Standards Award This award recognises the contributions made by an individual in championing the promotion and implementation of the GS1 global best-practice standards, within a company, sector or industry. It recognises the leadership role of the individual in being an advocate of the GS1 standards and promoting the values of GS1 Australia among industry peers. The 2009 Leadership in Standards Award was presented to Andrew Price of Mitre 10.  2010 Standards in Action Award This award recognises a business that has driven the implementation of the GS1 standards within its organisation and has used the services of GS1 Australia to educate employees and partners about the GS1 standards. It also recognises the business’s efforts in bringing about best business practices through the adoption of the global GS1 standards and in being a catalyst for change and improvements in its sector or industry. The 2009 Standards in Action Award was presented to NeHTA (National eHealth Transition Authority). To nominate a business or an individual go to excellence_awards.asp Nominations close on 31 August 2010

Office supplies industry seminars The office supplies industry GS1net pilot is well under way with suppliers Australian Office, Pelikan Artlines, ACCO Australia and Dalton Office having completed their initial data preparation phase for the project. Retailers Officeworks, OfficeMax and Corporate Express are about to begin evaluating the suppliers’ catalogues. The pilot is well on track to be completed by the end of June this year. The Office Supplies GS1 Action Group (OSGAG) will hold industry information seminars and training workshops from July. For further details and to register visit


A distributor came to see me in the Knowledge Centre the other day. Like so many of our members, the company had implemented the GS1 standards on their demand side to comply with requests from two major customers. The results were such that they were now asking themselves the question that involves the process that we at GS1 call moving beyond compliance: “What more could we gain if we applied the GS1 system across our entire supply chain?” This is what I was asked to address and through my questioning of their existing supply-side processes, it soon became apparent that they had a number of major opportunities to make a real difference to their business processes by applying the GS1 standards. The most immediate benefit would be quicker processing of orders and reduced stock holding. With accurate data based on the GS1 standards you can decrease the time and effort between purchasing and picking goods and so you can decrease the level of inventory required. The combination of these three factors has a multiplier effect on profitability. The question should really be “Can I afford not to implement the GS1 standards?” See you in the Knowledge Centre. The Doctor

Think Future Smart Infrastructure Conference GS1 Australia attended the Smart Infrastructure Conference in March at Parliament House, held as part of the House of Representatives Standing Committee on Infrastructure, Transport, Regional Development and Local Government Inquiry into Smart Infrastructure. GS1 Australia was represented on the panel in the Transport Workshop reviewing “Benefits and challenges of integrating smart technology into existing infrastructure”. The Conference focused on ways to maximise the potential benefits to Australian communities of embedding smart technology into Australia’s infrastructure, with particular attention given to:  using smart technology to increase the productivity of existing infrastructure  community uses for smart infrastructure now and into the future  smart infrastructure’s role in reducing green house gas emissions  opportunities for and benefits of new investment in smart infrastructure and  maximising smart infrastructure opportunities through government project selection processes.

call for change in


transport logistics A paper published by Women in Supply Chain (WISC) has called on the transport and logistics sector to industry to adopt a diversified workforce and a culture that accepts women in the workforce so that the industry can move forward. WISC is a voluntary group working to establish a dynamic networking environment for women within the transport and logistics industry and to provide a vehicle to encourage and enable proactive and constructive integration of women within the industry on an ongoing basis. Making Women Visible – The unseen gender in Transport and Logistics, released in February, aims to promote discussion within and beyond the transport and logistics community of the contribution women make to the industry. While looking at the education and training of women in the sector, or lack thereof, the paper also investigates as many options as possible to attract women to the transport and logistics industry and identify impediments to entry into the industry. It also examines issues affecting women working in transport and logistics such as women's lower share of discretionary payments, industrial and occupational segregation, family-friendly workplaces and discrimination.

The paper states that while inequity and career barriers continue to be an issue within the industry, all workplaces should have diversity plans that address recruitment, promotion and retention of women within the organisation. WISC makes 14 key recommendations for companies in the sector to ensure that women are able to compete equally for employment, promotion and training and to boost their retention of skilled women in this sector. Launching Making Women Visible – The unseen gender in Transport and Logistics, WISC Chair Nola Bransgrove said: “We hope our recommendations will challenge individuals, the industry and government to be part of positive change for the better both for women and the industry, but at the very least promote real discussion followed by decisions for positive change to take place. Sometimes you just have to give things a good shake for others to consider change …” To obtain a copy of the paper go to au/resources/MakingWomenVisible.pdf For information about WISC, email info.supplychainvictoria@iird.

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SMART Technology

to increase productivity in the Australian Transport and Logistics industry The Australian Logistics Council (ALC) recently released a White Paper on A Smarter Supply Chain – Using Information & Communications Technology (ICT) to Increase Productivity in the Australian Transport Logistics Industry. ALC is the peak body for Australia’s Transport and Logistics (T&L) Freight Industry representing Australia’s road, rail, sea and air logistics providers. The council aims to lead improvements in the efficient delivery of Australian domestic and international logistics. The White Paper was compiled by the council’s ICT sub-committee with representatives from government, industry and GS1 Australia. Smarter Supply Chains is a similar concept to the Commonwealth Government’s Smart Grid, Smart City initiative, which will deploy Australia's first commercial-scale smart-energy grid, with the potential to increase the efficient use of infrastructure, cut costs to consumers and reduce CO2 emissions. ALC CEO, Michael Kilgariff, said: “Transport and Logistics companies hold a unique position in the supply chain because they are typically high users of existing and new information. “The most efficient supply chains worldwide leverage real-time information and ensure real

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collaboration between partners, whether this is within a closed-loop, across the industry or across the entire economy. “Smart Supply Chains must be sustainable and it is clear that the enhancements that have most economic benefit come with efficiencies that will accelerate the reduction of CO2, but there is more that can be done to enhance the reduction of CO2 with innovative ICT applications,” he said. “The ideal logistics system smoothly delivers goods where they are needed, when they are needed, with the least amount of cost, energy, carbon, pollution, noise, congestion and harm. This involves minimising wait time and handling during the transport of goods to their final destination. “For most freight, speed between nodes (e.g. freight hubs) is not as important as consistent flow. This is different to passenger transport where speed between nodes (e.g. stations) is a key requirement. “This difference in requirements highlights the need to have dedicated freight corridors (linking key nodes) that can run large volumes of freight

at steady speed, timed to load/ unload at each node. This has the added advantage of keeping down total cost, energy, carbon, pollution and noise, as well as reducing congestion and improving safety, including on passenger networks, which may currently be operating on the same infrastructure. “The Council of Australian Governments (CoAG) has recognised this and the 7 December 2009 CoAG meeting agreed to national objectives and criteria for the future strategic planning of Australia’s capital cities,” Mr Kilgariff said. For Smarter Supply Chains to be effective, all T&L modes (road, rail, sea and air) must be able to work together to maximise efficiencies, he said. “The impact competition law has on the sharing of information across the T&L supply chain inhibits such an approach. Lack of a framework that clearly stipulates government (or ACCC) requirements around cooperation and information sharing, creates regulatory uncertainty, and is a constraint for improved supply chain performance”, Mr Kilgariff said. The White Paper covers subjects such as the Transport and Logistics Value Chain Maturity Matrix, how productivity can be improved today by using existing technology, innovation, sustainable strategy and the benefits case for technology investment across the industry. We bring you some key excerpts in the following pages.


EXERPTS Executive Summary This Discussion Paper is aimed at generating discussion on innovation in Information and Communications Technology (ICT) in the Transport & Logistics (T&L) industry. It canvases a range of issues all of which are This failure to adapt ignores thought provoking innovation and and designed new technologies that can deliver to generate significant discussion. benefits and


in ICT in the Transport and Logistics Industry The Australian Transport and Logistics (T&L) industry is the lifeblood of our nation’s economic well-being, generating 14.5 per cent of Australia’s GDP and providing more than 1 million jobs across 165,000 companies.1 Without it our burgeoning resources exports, our agricultural output, the goods on our supermarket shelves and our commuters cannot reach their destinations, whether that be China, Tamworth or George Street in Sydney. In order to deliver excellent service T&L businesses need to build excellent relationships with their clients, manage complex execution processes, and manage their own assets and people effectively. Despite being world leaders in the 1980s and 1990s Australian T&L companies have failed to secure the productivity improvements that can now be gained using existing technologies – information that exists today is not being leveraged as it might to increase the productivity of T&L companies, their customers and the economy in general. 1

customer service improvements including the latest generation of Logistics Management Systems, Vehicle Tracking and Monitoring, Real-Time Traffic Information, Routing, Freight Matching, and Wireless Communications that can ensure the effective integration of all parts of the supply chain. In fact, the most efficient supply chains worldwide leverage real-time information and ensure real collaboration between partners, whether this is within a closed-loop, across the industry or indeed across the entire economy. Impartial industry-wide Information and Communications Technology (ICT) solutions will enhance the industry’s ability to deliver predictable and reliable flows of goods and people.

Australian Logistics Council (ALC) National Strategy for the Transport and Logistics Freight Industry – Enhancing Australia’s Supply Chains 2008–2015.

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Of course, any future strategy must be sustainable and it is clear that the enhancements that have most economic benefit come with efficiencies that will accelerate the reduction of CO2 outputs by the industry at both micro and macro levels. This is a true win-win for the broader economy. But there is more that can be done to enhance the reduction of CO2 with innovative ICT applications. The case for investment at all levels from single subcontractors to major corporations is clear – without it Australia will slowly decline in international competitiveness. Inevitably, the industry must collaborate on agreeing and utilising open global standards for information gathering and dissemination, and both State and Federal Governments must continue to play their part in avoiding regulation that would reduce the economic value of the available enhancements. The Australian Logistics Council calls on all stakeholders to immediately review the opportunities offered by ICT to improve productivity in our industry. It is clear that the Australian T & L industry has enormous scope for productivity improvements enabled by the application of technology. To unlock this productivity bonus:  Government must provide the appropriate regulatory environment and infrastructure  Industry must better coordinate and inform its disparate components and  Enterprises must determine where and how they wish to position themselves in the Value Chain Maturity Matrix.

Productivity can be improved today by using existing technology

An improvement in productivity could be realised in the immediate to short term if T&L companies approached their trading partners to explore what information is readily available to be leveraged, using available technologies, to enable effective collaboration. The Australian Logistics Council (ALC) National Strategy for the Transport and Logistics Freight Industry – Enhancing Australia’s Supply Chains 2008 2015, estimates that every 1% increase in efficiency will save Australia around $1.5 billion. This will only rise as the freight task is expected to double by 2020.

“ Today, a new opportunity exists for the

industry to move towards more collaborative communications models, enabled by the ICT technologies that exist today and the new technologies that will be rolled out in the next few years.

Immediate challenge for the industry

The immediate challenge is to identify how to use the technologies described in this Paper to support business processes across the economy, industry and individual organisations. All parties need to:  identify points of duplication in business processes  identify what information is required and where else in the supply chain it might exist  audit the capability of current hardware and software systems  identify key trading partners  discuss collaboration opportunities with those partners  identify quick wins  identify any potential investment required  complete the business case (and get approval)  implement; and review any changes to process and the application of technology. Importantly, industry-wide issues, such as interoperability of standards for the transfer of information, must be addressed. GS1 Australia LiNK | Issue 24 | Autumn 10 | 8

Organisations can more effectively apply existing hardware and software solutions to increase productivity in their organisations and with external partners. Firstly, T&L businesses must connect ICT systems to the internet, whether fixed or mobile. Strategies to minimise energy consumption through ICT applications

Apart from mobile applications such as vehicle tracking and engine telemetry there are many other ICT applications that can assist Transport and Logistics organisations to reduce their carbon footprint. Generally energy will equal carbon emissions and of course cost; so the reduction of energy usage is a win-win for the industry. Among areas that can assist in reducing energy are:  collaborative technologies (such as audio, video and web conferencing) that assist in reducing travel costs  wireless and remote asset and inventory tracking; utility computing (which minimises energy costs in server farms by sharing infrastructure)  mobilisation of ERP software such as SAP; telemetry managing energy use in the office and depots  remote working solutions (mobile and in the home) that allow executives, sales people, customer service and administrative staff to work from home; and call centre optimisation. While the industry will always focus on the fuel that powers the vehicles it must not miss the opportunity to reduce electricity and other energy costs powering our front office and back-end systems.

The benefits case exists for technology investment across the industry

The Australian Transport and Logistics industry has been investing in ICT since the advent of the telephone. Each wave of technology has clearly resulted in improved productivity, customer service and profitability for the industry and its customers. Today, a new opportunity exists for the industry to move towards more collaborative communications models, enabled by the ICT technologies that exist today and the new technologies that will be rolled out in the next few years. Investment in core ICT technology (hardware, software devices, communications, and data networks) will serve to make each organisation in the industry more productive and customer focussed. Those organisations that embrace the opportunities have the opportunity to thrive; those who fail to do so may not survive. Each organisation must compile its own business case to justify each technology but it is clear that:  Collaborative models are likely to achieve maximum, sustainable results  Remaining in touch with the latest trends provides the best opportunity to maintain a competitive posture  There are a myriad of opportunities across the entire industry to improve its productivity through the use of ICT The Australian Transport and Logistics industry sustains Australia’s economy. All components of it have an obligation to enhance the value that their stakeholders expect and ICT is increasingly one of the key enablers of this enhanced value. The ALC Discussion Paper, A Smarter Supply Chain – Using ICT to Increase Productivity in the Australian Transport Logistics Industry, is available from the ALC website at

local news

The first electronic location directory, connecting purchasers and suppliers around Australia, was officially unveiled in Melbourne and Sydney in March.


LAUNCHES LEADING-EDGE SUPPLY CHAIN LOCATION DIRECTORY The central registry, known as GS1Locatenet, will improve the speed and accuracy of supply transactions and build traceability in the supply chain. Recognised as a best-of-breed model of its kind internationally, the service is now available to all users of Global Location Numbers (GLNs) across all industries. A GLN is a unique 13-digit reference number used to identify legal entities, like a registered company, and physical entities, such as a warehouse or a particular room in a building. A GLN is automatically assigned by GS1 Australia to a business when it joins as a member. The system was developed for Australia’s healthcare sector, to facilitate direct electronic communication between healthcare buyers and suppliers and to support the National Product catalogue. The service is the result of an ongoing partnership between the National eHealth Transition Authority and GS1 Australia with support from public sector health authorities. GS1 Australia hosts the NPC. Similar to a telephone exchange, the database provides a definitive index of unique GLNs that are used to identify all legal, physical and operational entities in a supply chain, with unique identifiers to distinguish between locations such as purchasing and billing locations, shipping destinations, eMessaging addresses and hospital locations.

Launching the service, GS1 Australia Chief Executive Officer Maria Palazzolo said the application was the most advanced of its kind in the world. “GS1Locatenet provides the foundation for the continued growth of the use of GLNs in Australian supply chains. For Australian businesses it will improve the speed and accuracy of their supply transactions, reduce operating costs and build traceability,” she said.

“Receiving the right products, at the right time and in the right location has enormous safety benefits for patients, as well as massive savings for the healthcare businesses involved,” he said. “Every year, a number of patient deaths result from incorrect prescribing. Correct ordering and timely delivery can significantly reduce this risk. “The electronic system also has major benefits inside a hospital making inventory management and distribution easier and improving traceability and recall procedures for sensitive goods, such as drugs.”

“ Every year, a number of patient

deaths result from incorrect prescribing. Correct ordering and timely delivery can significantly reduce this risk.

“GS1 Australia is committed to supporting the healthcare sector in using global standards to develop traceability and systems for patient safety, ultimately saving people’s lives,” she said. “We look forward to producing more and more services that will save people’s lives.” NEHTA’s Head of Strategy Andrew Howard said GS1Locatenet was a major breakthrough in the development of Australia’s national e-health system replacing current manual processes with a quicker, more accurate method of transacting with suppliers.

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local news

GS1 Australia’s inaugural Supply Chain Week was such a success that members have asked for it to be repeated next year.

Supply Chain Week goes annual In the first week of March more than 300 members and Alliance Partners attended Supply Chain Week in Melbourne and Sydney. The GS1 Australia Industry Management team hosted six sessions for the healthcare, hardware, rural, grocery and liquor sectors. Members heard about the latest supply chain activity in their industry sector, learned about bar code quality, data synchronisation and GS1 Australia’s education, training and Professional Services offerings.

Keynote guest speakers delivered presentations on the work they are doing with GS1 Australia to transform their business processes with bar coding and data synchronisation and it was an opportunity for members to meet Alliance Partners and view and discuss the latest supply chain solutions. Richard Jones, GS1 Australia General Manager – Industry Management, said the week had been a good opportunity for members to meet others in their industry sector and to hear about hands-on implementation of data synchronisation and

“ We have had very positive feedback from members who participated and will definitely be holding Supply Chain Week 2011 from 28 February to 3 March.

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other companies’ experiences in the eCommerce journey. “It was also a chance for members who had questions about the GS1 standards and how they are applied in the supply chain to meet and talk to the GS1 Australia team. “We have had very positive feedback from members who participated and will definitely be holding Supply Chain Week 2011 from 28 February to 3 March,” he said. For those GS1 members who were unable to attend, in the following pages we focus on three presentations from speakers at Supply Chain Week. Healthcare company CH2’s CIO, Ged Halstead, looks at building traceability in the healthcare supply chain using the GS1 standards, Landmark’s National Supply Chain and Data Manager talks about what

the agri-business is doing to implement eMessaging and data synchronisation with its suppliers and Michael Haire, Metcash Trading Limited General Manager eData Administration, outlines the Group’s eCommerce strategy.

Using GS1 standards delivers ROI

Ged Halstead

Clifford Hallam Healthcare’s (CH2) 10-year plan to build traceability in Australian healthcare using the GS1 standards had already shown return on investment (ROI) for the company, CIO Ged Halstead told GS1 Australia members attending Supply Chain week. However, traceability in healthcare had fallen short and the healthcare sector needed to do more to make hospitals a safer place to get better, he said. Speaking at a healthcare industry session Mr Halstead said: “Implementing the GS1 standards has been of extreme economic benefit to our business and we had payback in six to eight months with three times ROI”. With sites in all Australian capital cities except Canberra and nearly 300 employees, CH2 was the result of a merger in 2005. The company has more than 11,000 customers, 17,000 active stock-keeping units (SKUs), with 320,000 lines delivered each month. It picks, packs and ships more than three million Units each year. Following the merger, data-quality issues emerged and CH2 had to act. CH2 implemented a radio-frequency-based inventory management system and began implementing GS1 standards based systems. Once this was achieved bar coding and scanning were implemented as CH2’s worked with their suppliers to ensure that wherever possible GS1 Bar Codes were applied to products. The resulting inventory accuracy raised CH2’s fill competency, Mr Halstead said. In 2008 CH2 acquired Cottman Australia whose 50,000 lines had to be merged with CH2’s 32,000 lines. “As a result of the work we had already done in implementing bar coding and eMessaging with suppliers, we were in a strong position to merge the two businesses ahead of schedule,” he said. CH2 was now at the next frontier of collaborative commerce, he said. “Our focus now is logistics labelling at pack level through the use of Serial Shipping Container Codes (SSCCs). We are implementing a supplier engagement and education program to achieve this,” Mr Halstead said. CH2 is also an active supporter of the National Product Catalogue, an initiative of the National E-Health Transition Authority (NEHTA). This has been of benefit to the business. “Through a focus on data quality and revised processes we are able to achieve 99.99 per cent pricing accuracy,” he said. “All these factors are vital when building a partnership in supply chain that supports traceability and, ultimately, patient safety.”

“ Our focus now is logistics

Download the case study

labelling at pack level through the use of Serial Shipping Container Codes (SSCCs). We are implementing a supplier engagement and education program to achieve this.

A case study entitled Building traceability in Australian healthcare, written by Ged Halstead, CIO CH2 was published in the 2009/2010 GS1 Healthcare Reference Book. This is an annual publication published by GS1 global office to highlight the work being done in the healthcare industry around the world to deliver patient safety through an efficient healthcare supply chain. The case study outlines in detail how CH2 has transformed its supply chain processes through the use of the GS1 standards. A copy of the case study can be downloaded from the GS1 Australia website at documents/info/case_studies/ case_health_traceability.pdf

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local news


KEEN TO LEARN FROM HARDWARE The use of eMessaging and data synchronisation offered Australia’s rural sector an opportunity to make a giant leap forward in developing a best-practice supply chain, according to Landmark’s National Supply Chain and Data Manager, Andrew Pollard. Mr Pollard told GS1 members who attended a Supply Chain Week session on the rural and hardware industries that while the rural sector had huge issues in implementing eCommerce, it could leverage the work already done by the hardware industry in this area. Andrew Pollard

Landmark is engaged in electronic data interchange (EDI) with only 40 of its suppliers – mainly purchase orders and invoicing but all product/article data is maintained manually and non-documented conversions occur for different vendors. To put this in perspective Landmark has over 400 branches, mostly in rural Australia, with more than 100,000 account customers from corporate farms to small family-owned farms and retail customers. Their business ranges from B2B (farm inputs) to traditional retail over-the-counter sales to non-account customers and an extremely small percentage of their customers have IT capability. The sector has highly seasonal demand profiles as these are very weather dependent. The merchandise area alone has a billiondollar-plus turnover across seven major sectors including crop chemicals, animal health and management, seed, general merchandise, fencing and water with 60,000 active stock-keeping units (SKUs) and more than 1,000 vendors. In a bid to develop a best-of-breed supply chain Landmark has initiated a project to get bar coding working throughout the rural sector.

“ Bar coding is our number

one focus so we can enable improved data accuracy. We have to use GS1 Australia’s expertise in this area as currently vendor knowledge of retail bar coding is poor.

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“Bar coding is our number one focus so we can enable improved data accuracy. We have to use GS1 Australia’s expertise in this area as currently vendor knowledge of retail bar coding is poor. This will set the stage for a new level of standards for rural sector B2B,” Mr Pollard said. “We don’t expect this to be an easy or quick project as we will have major problems bar coding some product types. We are also seeking GS1’s help in forming a rural working group with the major retailers and suppliers in our sector. We then need to leverage the work done by the GS1 Hardware Action Group to jump-start the process and shorten the implementation time as much as possible.” Landmark is rolling out a new enterprise solution and POS system from May this year and this has forced the business to review master data and associated business processes. In a huge cultural change for Landmark, from April master data will be “locked” and it will be centrally maintained, including article and pricing data. “Our next step is to go beyond electronic exchange of purchase orders and invoicing to full data synchronisation through GS1net. We will also be promoting a web-based solution for small vendors who can’t afford the IT systems or who don’t have the IT skills within their business,” Mr Pollard said.

Mr Haire urged suppliers to invest time in the synchronisation process as it would deliver benefits to their businesses. “You need to recognise up front that you need to have the right people, processes and technology in place to ensure data remains accurate, consistent, complete and compliant. Trading partners must ensure ongoing maintenance of their product data in GS1net,” he said.



As part of its eCommerce strategy, Metcash will implement a new ERP platform in June this year as well as a web portal for trading partners. As a result, Metcash would be able to offer trading partners benefits such as EFT payment, eDelivery of remittances and self-service on outstanding invoice inquiries and payment history, he said. Metcash has posted their Purchase Order Message Implementation Guideline (MIG) and GS1net flow process on their website at

“ Trading partners must ensure ongoing maintenance of their product data in GS1net.

Michael Haire

The rollout of their eCommerce strategy will enable grocery wholesaler Metcash to drive further costs out of their business, according to Michael Haire, Metcash Trading Limited General Manager eData Administration. Key to this strategy is the requirement that their suppliers begin data synchronisation with Metcash via GS1net. Speaking at a Supply Chain Week session for the fast-moving consumer goods (FMCG) sector, Mr Haire said in 2010 Metcash would be aggressive in moving partners to electronic data interchange (EDI) protocols because it will enable Metcash and its trading partners to reduce the cost of doing business. Outlining the current supply chain situation at Metcash, Mr Haire said a total of 620 dry grocery truck deliveries were made daily with 9,500 pallets of dry grocery and 3,500 pallets of perishable goods being moved daily. The company received 15,000 new line forms, 40,000 price change forms and 60,000 product amendment forms annually and investigated 8,500 claims each year. A total of 90 per cent of claims were attributable to lack of data synchronisation. Data synchronisation would remove the flow of paperwork to the business and provide data integrity, which would enable rapid adoption of B2B eCommerce applications and strategies. Through GS1net, Metcash would phase out paper universal buying forms (UBFs) and receive all product-related information electronically, including Bar Code Verification Reports and Material Safety Data sheets. GS1 Australia LiNK | Issue 24 | autumn 10 | 13

Global News

Empty Miles sustainability initiative showcased

The Empty Miles service has been recognised among Canada’s top sustainable corporate business practices. A case study on Empty Miles, an initiative spearheaded by GS1 North America in collaboration with the Voluntary Interindustry Commerce Solutions (VICS), is one of close to 70 case studies selected and featured on, Walmart Canada’s virtual centre of excellence for sustainable business practices.

25 per cent on specific accounts. Further, leading American retailer Macy’s experienced an increase of 30 backhaul loads per week, or a projected 1,500 loads per year, and reduced annualised transportation costs, on average, by $25,000.

Empty Miles is an industry-led backhaul solution that enables shipping companies to match empty trucks with other companies’, improving productivity and reducing the supply chain’s environmental impact. "We commend Walmart Canada for advancing sustainable business practices through this website. This is a critically important and worthwhile global goal," said N. Arthur Smith, President and CEO, GS1 Canada. "Gathering the top, corporate green initiatives in Canada, like the industry-driven Empty Miles service, and communicating them to a global audience will advance collaborative opportunities and realise impactful and meaningful sustainability goals over both the short and long term," he said. Empty Miles enables participants to increase the sustainability and productivity of their supply chains by significantly reducing the number of trucks and trailers travelling empty on the return leg of their journeys, after unloading cargo. A webbased service, it matches carrier availability (empty miles) with transportation demand (loads) and is delivered through a members-only internet portal. The VICS Empty Miles service launched in Canada in February, 2010. The service has been highly successful in the United States where it launched in 2009, reducing greenhouse gas emissions and improving business efficiency. In one case study, truckload logistics provider, Schneider National, reduced emissions by over 200 tons, while increasing backhaul revenue by

A white paper published by the GS1 MobileCom group explores the opportunities for brands and retailers as consumers begin to use mobile phones to plan their shopping and during visits to stores. “GS1 has brought together a group of organisations dedicated to defining and using open standards as a foundation to unlock the potential of mobile commerce. It shows that brands and retailers are convinced that mobile is becoming a key touch point for engaging with consumers,” said José Lopez, Executive Vice President of Operations Nestlé SA and ViceChairman of the Board of GS1. Entitled Mobile in Retail: Getting your in-store environment ready for mobile, the white paper identifies clear potential to:  add value to physical products and experiences through digital services. As consumers spend increasing amounts of time online, the mobile can become the “glue” that ties physical products and stores to the digital world  increase customer satisfaction and loyalty. Consumers will reward those businesses that best meet their needs for information and services. The mobile allows increased personalisation – meeting consumer needs even better

MobileCom white paper sets stage for in-store innovation

“We commend Walmart

Canada for advancing sustainable business practices through this website. This is a critically important and worthwhile global goal.

 increase sales. There is a clear link between relevant information provided at the point-of-sale and purchase decisions. Put simply, better information means more sales. By examining the current and future state of mobile services relevant to retail such as extended packaging, mobile coupons, loyalty, store location, shopping lists and self-scanning, the white paper sets out to answer the following questions:  What consumer needs can be identified and met using mobile phones in retail environments?  How can mobile phones support richer, more enjoyable, more efficient and more relevant shopping experiences?  What changes need to happen in retail stores to support this? “GS1 standards will enable us to enhance our relationship with consumers using the channels they prefer – during their trip to the store, on the internet or via the mobile phones,” said Zygmunt Mierdorf, former Member of the Board of Management, Metro AG and former Acting Chairman of the GS1 Management Board. The white paper can be downloaded at http://www.gs1. org/docs/mobile/Mobile_in_ Retail.pdf

GS1 Australia LiNK | Issue 24 | autumn 10 | 15


Melbourne launches SCM Masters

This year the University of Melbourne will offer an innovative Masters of Supply Chain Management for the first time. It was developed with the input of GS1 executive Steven Pereira, and will include coverage of the GS1 Global standards in its curriculum. The key focus is on the management aspects and opportunities of SCM, from the key foundations to the leadingedge issues, including the benefits of using global standards. Developed in response to industry demand the program:  emphasises a strategic approach to supply chain management  applies theory to practice-based projects  links supply chain with general management  makes extensive use of “real-life” case studies  focuses on global best practice The course is designed for current and future managers and leaders working in supply chain management or related functions and representatives from a range of industry sectors. Entry to the Master of Supply Chain Management is through an undergraduate honours degree or equivalent qualification or an undergraduate degree or equivalent qualification, plus at least two years professional work experience; or 10 years professional experience that demonstrates the capacity to successfully undertake the course. Successful applicants can join the program at any one of four stages during the year. Fees for the 2010 Masters program will be A$3,250 per subject (GST is not applicable). Fees are subject to an annual increase. The program will be delivered in intensive one-week blocks in an executive format and each subject comprises 20 hours of classroom contact. This will enable participants from outside Melbourne and Victoria to fly in for each delivery and will accommodate those who have regular interstate and overseas work commitments. There are eight subjects that each incorporates a supervised workplace-based project:

 Operations and General Management  Foundations of Supply Chain Management  eBusiness and Supply Chain Information  Decision Analysis and Project Management  Supply Chain Analysis  Procurement and Logistics  Emerging Topics in Supply Chain Management  Supply Chain Strategy The academic delivery team will be:  Professor Danny Samson, Professor of Management at the University of Melbourne,

Delivery Dates Dates


Subject Leaders

2 – 6 August 2010

Operations and General Management

Professor Danny Samson

Foundations of Supply Management

Associate Professor Damien Power

eBusiness and Supply Chain Information

Associate Professor Damien Power

Decision Analysis and Project Management

Professor Danny Samson

Supply Chain Analysis

Dr Prakash J. Singh

Procurement and Logistics

G Peter Dapiran

Emerging Topics in Supply Chain Management

Professor Danny Samson; Associate Professor Damien Power; Dr Prakash J. Singh

Supply Chain Strategy

Professor Danny Samson; Associate Professor Damien Power; Dr Prakash J. Singh

8 – 12 November 2010

7 – 11 February 2011 9 – 13 May 2011

For more information on the course visit GS1 Australia LiNK | Issue 24 | Autumn 10 | 16

who specialises in issues to do with operations and supply chain strategy and effectiveness.  Professor Damien Power, Associate Professor of Operations Management in the Department of Management and Marketing at the University of Melbourne. Dr Power’s research interests that cover strategic supply and procurement, supply chain management and businessto-business eCommerce, operations strategy and lean manufacturing systems.  Dr Prakash J. Singh, a Senior Lecturer with the Department of Management and Marketing at the University of Melbourne. Dr Singh’s current teaching, research and consulting interests are centred on operations and supply chain management topic areas.  G Peter Dapiran, Senior Fellow, the University of Melbourne. Mr Dapiran coordinates and teaches post-graduate programs on sustainable supply chain management and operations management. Mr Dapiran current areas of research interest are reverse logistics and the management of product returns.


The application, being developed by Deakin University and GS1 Australia, with assistance from Nestlé, will allow consumers to instantly access detailed product information including allergens such as wheat, egg, peanuts and shellfish directly from their iPhone.

Allergy sufferers could soon be able to use their iPhone to scan a food product’s bar code at the supermarket to determine whether it’s safe to eat.

Deakin University Associate Professor Caroline Chan, said the application would help consumers make quick yet informed choices about their health. “When you read a label the product information is often so small you can barely read it, nor understand it,” she said. “In Australia all packaged food products carry a bar code but its use is limited to inventory control and to settle purchases at the cash register.” Associate Professor Chan, an information systems expert, said the bar-coding system administered by the not-for-profit organisation, GS1 Australia, had ‘unlimited potential’ because it could be associated with other valuable product data such as serving size, nutrient information and environmental related information. “We wanted to really harness all this information on the bar-coding system and with detailed product information provided by Nestlé give consumers a tool that had the potential to improve their health and raise public awareness,” she said.

Smartphone app to scan for allergens

Associate Professor Chan said initial testing of the application had been encouraging and the next step was to further refine the application and seek funding for a consumer trial. She was confident the application would be expanded to appeal to people on special diets or those with specific nutritional needs. GS1 Australia Chief Executive Officer, Maria Palazzolo said the exploration of mobile technology using the ubiquitous barcode is the next frontier for GS1 Australia. “There is a tremendous opportunity for GS1 to provide business-to-business applications to engage consumers with business-to-consumer tools.” This application is part of a global GS1 MobileCom initiative, an effort by GS1 and global brand owners including Nestle, Kraft, Johnson & Johnson, Wal-Mart, Metro and Carrefour to define open standards as a foundation for mobile commerce. GS1 MobileCom’s goal is for all stakeholders in mobile commerce to use GS1 standards to ensure interoperable, scalable and cost-effective applications. According to GS1 Australia’s CIO Steven Pereira, the application has completed its proofof-concept stage, and development work will be moved from the university to GS1 Australia before it is commercially released. The application relies on the GS1net product database that records bar code numbers against price and product data eg. description. However, currently GS1net does not contain allergen information. In the proof-of-concept project Nestlé provided allergen information based on Food Standards Code to support testing of the iPhone application. Mr Pereira said other manufacturers who are engaged in using GS1net would be invited to participate at a later development stage. “The iPhone application is a window to data,” he said. “The data that it is looking into will become the trusted source for product attribute information for industry.” Mr Pereira said the project was in line with Department of Health and Ageing and Australian Food and Grocery Council (AFGC) plans for “extended food labelling.” “You can imagine the limited amount of data that can be put on the packaging of a chocolate bar, for example. But the bar code is always there,” he said. “It makes perfect sense to use the existing bar code number to identify not just the product description and price but alert the consumer to other attribute information,” he said. GS1 Australia planned to work with the Department and AFGC to find out what information should be displayed using the bar code scanning application. Mr Pereira said the iPhone application was likely to be released progressively with additional functionality delivered via updates. GS1 Australia also plans to develop similar applications for smartphones running Nokia’s Symbian OS and Google's Android platform, he said.

GS1 Australia LiNK | Issue 24 | autumn 10 | 17

alliance partner advertorial

Smart Printers meet new labelling requirements in kiwifruit industry The New Zealand kiwifruit industry is export driven, built on consistent and timely delivery of quality fresh fruit. Europe is one of the key markets for New Zealand-grown kiwifruit, accounting for over 90 million trays of exported kiwis every year.

GS1 Australia LiNK | Issue 24 | Autumn 10 | 18

Kiwifruit continues to be a key export for New Zealand, with kiwi exports accounting for 60.6 per cent of all fruit and nut exports and 27.3 per cent of all horticultural exports in the year to December 2007. A complex web of freight and distribution services exists to service the kiwifruit market both in New Zealand and overseas. With growth in the volume of trade and rising consumer awareness of food-safety guidelines, the kiwifruit supply chain encapsulates major logistical challenges that must be met to ensure the New Zealand kiwifruit industry’s competitive position in the marketplace. As early as 2001, European customers began to focus on fresh produce logistics and traceability, requesting GS1 UCC.EAN-128 Bar Codes at pack levels to ensure fast and accurate tracking of inventory and other specific data in the supply chain. Labelling of kiwifruit cartons to meet GS1 requirements became a legislative imperative in 2005 when it was announced that European food safety requirements for fresh product traceability would become an import criteria. Kiwifruit operators in New Zealand needed to be able to guarantee a high level of traceability for tracking their cartons and pallets. Mandatory labelling would also protect the investment that New Zealand industry participants were making in improved quality processes. Finding a system of speed and efficiency New Zealand kiwifruit pack houses and coolstore facilities were faced with the challenge of seamlessly integrating new labelling standards to ensure the new European food safety requirements were met. Istari Systems Ltd, a leading New Zealand developer of supply chain management systems who specialise in the labelling and tracking of products, were well placed to research and develop a system that would ensure full traceability of fruit from orchard to final customer given their well-established reputation in supplying specialist solutions to the domestic kiwifruit industry. The requirement for unique identifiers on each kiwifruit carton label to ensure accurate traceability meant that the success of any system solution would depend on the speed at which an individual label could be requested and printed. Istari Systems Ltd developed a system based around Intermec’s PM4i thermal printer technology. The intelligent capabilities of the PM4i with Intermec Fingerprint programming language, in combination with the built-in LCD and keypad, were an ideal hardware solution. The partnership of Intermec technology with Istari’s custom software enabled labels to be printed quickly on demand. It also left no room for operator error and no requirement to pre-print label stock, preventing potential wastage. Istari selected the Intermec PM4i, a proven “Smart Printer” that also offers integrated serial, USB and Ethernet interfaces. As a Smart Printer, the PM4i eliminates the need for a host PC, and can control peripheral devices including scanners, weight scales and other printers. The high level of integration of the Ethernet interface with the Fingerprint programming

language in the PM4i gave Istari the power to implement its system vision.The PM4i also allows remote access, enabling quick changes to label templates and operating software without the need for a site visit. At the height of the kiwifruit season, when pack houses are operating up to three shifts a day, this responsiveness was an invaluable tool to the Istari software solution. Istari competitors could not match or emulate this aspect of the application. “The Istari GS1 “EAN Labelling System”, based around the Intermec PM4i printer hardware, has proven to be an invaluable tool in the Kerifresh pack house operation,” said Sue Willetts, Post Harvest Manager of Kerifresh Ltd. “The ease with which Istari can add custom labels and behaviour are functions that are particularly valuable to our operation. We have also found the system to be reliably accurate, at speed, and that it maintains a very stable

operating environment. These attributes contribute to the smooth operation of our pack house and ensure our ability to consistently meet regulatory requirements for our export fruit.” The new system from Intermec and Istari is designed

“The solution we installed does not require intensive or highlevel training as it is designed in a manner that is both efficient and simple to use,” says Tom Lawton, Managing Director of Istari Systems Ltd. “The system is being used in an environment where staff are often working double or even triple shifts, meaning an easy-to-use system was of the utmost importance.” Istari Systems Ltd has supplied in excess of 600 Intermec PM4i printers to the New Zealand kiwifruit industry since 2005. As the industry has become more fully aware of the flexibility and high programmability of the Intermec/Istari system it has become the solution of choice for those operators looking to replace competitors’ labelling systems. “Trevelyan’s Pack and Cool installed our first Istari GS1 ‘EAN Labeling System” in 2005,” says James Trevelyan, Operations Manager at Trevelyan’s Pack and Cool Ltd. “Since that time, we have installed a further 54 Intermec printers in line with pack-house growth and extension. The Istari system has repeatedly proven its reliability in the fast and often difficult operating environment of the kiwifruit pack house and we value the reliability, flexibility and speed at which this solution operates.”

“The solution we installed does not

require intensive or high-level training as it is designed in a manner that is both efficient and simple to use. to be easy and simple to use at all levels and does not require intensive training, a necessity for the New Zealand kiwifruit industry given that many on-site personnel need to use the technology at a number of different stages in the distribution process.

GS1 Australia LiNK | Issue 24 | autumn 10 | 19

GS1 Australia LiNK | Issue 24 | Autumn 10 | 20

alliance partner advertorial

Madura Tea

refreshes carton bar coding Installing Avery ALX 720 online Label Printer Applicators (LPAs) has significantly improved barcode labelling efficiency, thus throughput, at Madura Tea Estates’ modern tea-packing facilities in northern NSW. Fast facts:

 Madura needed to improve coding on shipping cartons with increased production  2 ALX 720 Label Printer Applicators were installed  need for manual operation eliminated  simple online control of print and application processes  tailored printer design and installation to suit Madura’s operation  bar codes printed at high speed Madura Tea Estates, Australia’s first sub-tropical tea plantation, pioneered Australian green tea production in the 1980s. As one of Australia’s top, locally owned and operated tea companies, Madura blends and packages more than 24 tea styles in loose leaf, teabag and silk infusers. As production increased, Madura looked to improve coding on shipping cartons, and installed two ALX 720 Label Printer Applicators (LPAs) from Matthews Intelligent Identification. Madura’s engineering and maintenance manager, Brad Clinch, said the new machines had greatly improved the way in which bar code labels were applied to Madura’s shipping cartons. “We used to use an offline ‘print-and-apply’ system. It did the job, but it needed an operator. Installing the ALX 720 online print-and-apply units at the end of each of our ‘non-enveloped’ teabag packing lines, has vastly improved labelling efficiency,” he said. In the factory area where Madura produces non-enveloped teabags, three packing machines

operate at 450 bags per minute each. Trays of 50 teabags are conveyed through to foil overwrappers to seal in the flavour, and automatically inserted into packs on horizontal carton erectors. The cartons are then hand packed into shelf-ready outer shipper cartons and manually fed into carton tapers, which exit onto the Matthews labellers. “We often have three packing machines feeding down one line, which means the ALX 720s are labelling 27 cartons a minute – which they do with absolute ease.” Mr Clinch said working with the Matthews team, Madura set up the LPAs to best suit their operation. “Originally, the LPAs were to be mounted on frames placed beside the conveyors, but we wanted the print-and-apply heads to be installed directly on the conveyor frames, so they are integral to, rather than separate from, the frames. We also wanted the entire frames mounted on castors, so we can easily swap the printers between the lines.” Mr Clinch said he was pleased and impressed with how closely Mark Dingley, manager of Matthews Identification Systems Group, and senior project manager Greg Wiggins worked with him until the modifications were to his complete satisfaction. “The ALX 720 printer applicators have been a valuable addition to our packaging lines, and full marks to Matthews for their commitment to redesigning them to meet our needs,” he said. Mr Dingley said the ALX 720 system is ideal for manufacturers like Madura, where labels need to

carry a large volume of variable information, such as batch and lot numbers, bar codes and date of manufacture. “It prints and applies up to 400 labels a minute with absolute precision and it can attach labels to the top, side or even the underside of products and packaging,” he said. “Another great feature for Madura is that the Near Edge printhead runs at a top speed of 300mm/second, with 300 dpi resolution. This means that that very small fonts and graphics can be printed extremely quickly, yet still with razor-sharp clarity.” Mr Clinch said Madura’s operators had also found the equipment very easy to use. “The operator panels have clear LED displays, and controlling all the printing and application processes is very simple,” he said. Madura decided to go with Matthews because they felt confident of receiving good quality, reliability and after-sales service. “And we made the right choice,” Mr Clinch said. “David Alexander, who is our main contact at Matthews, is highly regarded at Madura Tea Estates.”

GS1 Australia LiNK | Issue 24 | autumn 10 | 21

alliance partner advertorial

GS1net catalogue

boosted by over 12,500 GTINs

Innovit’s iICE solutions successfully loaded the largest GS1net/NPC catalogue. GS1net has been significantly increased by the successful loading of one of the largest supplier catalogue. Steel & Tube Ltd, one of New Zealand’s major hardware suppliers, has loaded their entire product and price catalogue on GS1net to meet B2B trading compliance with Mitre10 New Zealand.

GS1 Australia LiNK | Issue 24 | Autumn 10 | 22

“Creating a GS1net catalogue has been a major initiative within our company,” said Robyn Cameron, IT Manager at Steel & Tube. “To ensure the sustainability of such a sizable catalogue, we invested in iICE Validator for GS1net – a certified middleware product from Innovit. iICE Validator allowed us to integrate to our back-end system, but more importantly provide a gateway to ensure our catalogue was validated and correct prior to uploading onto GS1net.” Innovit CEO, Mr Bang Chau, explained that loading a catalogue of this size required special attention. “Our implementation team worked very closely with GS1net’s

Technical Manager, Justin Middleton, to monitor the initial upload. Working with this enormous catalogue was a good stress test for Innovit’s iICE solutions. Justin provided all parties with regular status updates throughout the upload process to ensure that each item and price record was loaded successfully,” he said. Innovit’s iICE Adaptor for GS1net (v2.0) solution for Suppliers is certified for GS1net/ NPC by GS1 Australia. GS1 Australia recommends that the upload of large GS1net catalogues be managed through certified GS1net product partners such as Innovit. Johnson & Johnson, the world’s largest healthcare manufacturer, is the latest addition to Innovit’s community of iICE users. Working with GS1 Australia, a catalogue in excess of 44,000 GTINs has been recently uploaded to GS1net which hosts the National Product Catalogue for the Australian Healthcare sector, which in turn will populate the procurement systems of each state-based health department. For more information about Innovit’s GS1net solutions, please visit

GS1 Australia LiNK magazine - Issue 24  

Australia launches leading edge supply chain location directory - GS1Locatenet.