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ISSUE NO. 6 • JUNE/JULY 2005 Now circulated to over 15,000 people!


Impetus 2005 Conference & Exhibition Update © EAN Australia Limited



WORKING AS ONE TO MAKE OUR VISION A REALITY Cultures don’t change just because you change a name, as high profile leader and author, Frances Hesselbein, famously said.

Russell Stucki: Chairman, EAN Australia


“Culture does not change because we desire to change it. Culture changes when the organisation is transformed; the culture reflects the realities of people working together every day.” - Frances Hesselbein

CONTENTS 02 Chairman’s message 03 CEO insights 04 Coles Myer tailors the Supply Chain Knowledge Centre to train their suppliers 05 Government backs seafood industry traceability initiative

11 What does the GS1 logo represent? 12 Auto eTrade EAN at the AAAA Trade Show Hardware industry roadshows aid move toward B2B eCommerce

Smart 2005 - RFID and Data Synchronisation Stream a Winner

13 EAN Australia specialists answer your technical and membership queries

Perfect time to Pay Online

14 RosettaNet Australia on the road

06 Impetus 2005 Vision in progress: Global Standards and RFID

Want a quick reference to our Alliance Partners?

08 CASE STUDY: Coca Cola - Putting the fizz into bar coding 09 Take anTMEAN Health Check to get more out of EAN•UCC Standards 10 EAN Australia Evolves into GS1 Australia

Capped costs for EANnet® users with many GTINs 15 EPCglobal working groups look to the future 16 B2B eMessaging Made Easy 17 Alliance Partners join EAN at the Retail Business Technology Expo

18 ALLIANCE PARTNER EDITORIAL: Pronto Software - First Australian ERP Software Company to launch Integrated EANnet Solution 19 ALLIANCE PARTNER EDITORIAL: Bar coding makes its mercurial mark on the cold chain ALLIANCE PARTNER EDITORIAL: New Data Capture Solutions Improves Traceability 20 Solution Providers just a click away Need more copies of the LINK? 21 EAN Australia People: Spotlight on Nicole Watson 22 EAN on the go - supporting the community 23 EAN Australia Wins Silver Screen Award in Hollywood EAN event diary

Last month’s GS1 General Assembly was a shining example of Hesselbein’s observation. Representatives from over 101 GS1 member organisations from around the globe gathered to show the world’s business community how working together as one makes a difference. As the three-day conference, called ‘Making our Vision a Reality’ progressed, it was obvious that the daily realities of servicing our 1 million plus users were driving the evolution from EAN•UCC to a whole new organisation, GS1. Since the GS1 brand was announced, member organisations have agreed to adopt four pillars that will underpin the way we all work to support members: • GS1 BarCodes - global standards for automatic identification

• GS1 eCom - global standards for electronic business • GS1 Global Data Synchronisation Network - the environment for global data synchronisation • EPCglobal - global standards for RFIDbased identification Together, the four integrated standards make the GS1 system, with all the common identifiers of the EAN•UCC system, from the Global Trade Identification Number (GTIN) to the Electronic Product Code (EPC). Aside from changing our the names from EAN to GS1, these four pillars will be familiar to Australians industry as EAN Australia has long been a front runner in providing a comprehensive suite of services to members.The real advances emerge at the global level. United under one vision, one voice and one organisation – and not just in name but right down to the operational level - the international GS1 community now has a clear, well-mapped future. Globally, as well as locally for Australian business, that means an even stronger focus on traceability targeting specific industries such as health, transport, logistics and government in addition to the traditional fast moving FMCG sector.

Tell us what you think We are interested in your feedback.The newsletter’s primary role is to keep EAN Australia members informed and updated on the latest developments in supply chain management and eCommerce. If you have any ideas, comments, points-of-view or criticisms, please forward to


GS1 A MILESTONE IN EAN AUSTRALIA’S HISTORY EAN Australia’s evolution into GS1 Australia is just weeks away and this is our very last newsletter under the banner of our familiar bar code icon. Maria Palazzolo: CEO, EAN Australia


At Impetus 2005 on July 12, we join colleagues from Brazil to the United Kingdom, France to New Zealand, united under one name, with one vision for a global supply chain system. Day one of Impetus 2005 represents a new era for all of us. The launch will honour the values that have driven EAN Australia for the past 25 years and will continue to guide us in the future. For two and a half decades, Australians have turned to EAN Australia to bring together workplaces, trading partners, supply chains and industries. To secure our future as GS1 Australia, we must forge even stronger relationships with our members and industries by building on the trust earned over decades. Trust for GS1 Australia means faith in our expertise, advice and impartiality. Your trust is

a fundamental measure of our success. This understanding influences everything we do and underpins the way we serve our members, industry associations and governing bodies – something that will never change. Integrity, innovation and collaboration between nations are embodied by GS1, a truly global organisation. Australians already have a special place in GS1, with many highly respected EAN Australia staff invited to join global committees. This provides us with an invaluable opportunity to represent your interests during the development of new standards for supply chain management technologies. GS1 Australia only strengthens our place in the fabric of our international trading community. I look forward to celebrating our historic evolution from EAN Australia to GS1 Australia on 12 July at Impetus 2005.



COLES MYER TAILORS THE SUPPLY CHAIN KNOWLEDGE CENTRE TO TRAIN THEIR SUPPLIERS During May and June more than 800 people, including Coles Myer Supermarkets team members and their suppliers, attended specially tailored B2B training at the award-winning EAN Supply Chain Knowledge Centre in Melbourne.

Participants included representatives from Coles Myer’s top 200 suppliers as well as 200 senior merchandisers, supply chain and IT team members from the company. Because the Supply Chain Knowledge Centre can be tailored to simulate the supply chain of any major retailer, or an entire industry group, Coles Myer chose it as the perfect place to conduct

training for their suppliers. “We selected the EAN Supply Chain Knowledge Centre to be incorporated into the CML B2B electronic trading rollout programme because of its handson nature. The simulated environment has enabled us to maximise awareness of the strategy amongst our own people, and will enable us to quickly inform our suppliers of the expectations we have of them, and demonstrate the joint benefits we will enjoy as we roll out B2B electronic trading,” explains Mark Douglass CML Business Manager B2B. The process requirements for Coles Myer’s supply chain - from suppliers, to a CML distribution centre, to a store were totally simulated in a 3D interactive environment within the Supply Chain Knowledge Centre, located at EAN Australia’s office in Mt Waverley. “The B2B training sessions literally stepped each participant through the new CML FLF (food, liquor, fuel) trading requirements,” explains Paul Hackett, EAN’s Education and Training Manager. The award-winning Supply Chain Knowledge Centre is the only one of its kind in the world. For more information, visit: or contact Paul Hackett on 1300 366 033

05 GOVERNMENT BACKS SEAFOOD INDUSTRY TRACEABILITY INITIATIVE As terrorism fears and epidemics like mad cow disease and foot and mouth drive stringent new traceability laws internationally, the Australian seafood industry is embracing supply chain systems to keep pace.

locally in six to twelve months.”

EAN Australia and Alliance Partners including Intermec, Matthews and Cedar Creek Company are lending their expertise to the industry at Seafood Services Australia Traceability (SSA) workshops.

“Large Australian retailers want fish supplied case ready, with EAN•UCC bar codes they can use at checkouts and to control stock,” he said.

The workshops are part of a Seafood Supply Chain Innovation project funded by an AusIndustry grant and run by SSA, a partnership between the Fisheries Research and Development Corporation and the Australian Seafood Industry Council. The project also incorporates demonstration projects, 'how to' guides and decision-making tools. SSA’s Alan Snow said the response to the regional workshops held to date has been positive. “Traceability has been so popular it’s almost taken us by surprise, he said, but it does make sense for two reasons.”

Use of the EAN•UCC system will soon become imperative in Australia too, according to consultant seafood scientist, Allan Bremner.

“If you don’t start thinking about supply chain management now, you’ll be left behind and miss out - the workshops are a great way to get up to speed.” Seafood industry members can also learn more about traceability systems here and overseas at the 6th World Congress in Seafood Safety, Quality and Trade, which runs from 14-16 September in Sydney. For more information visit:


“First, we need to catch up with overseas developments. The new US bioterrorism laws, for example, mean we must be able to prove product sources almost immediately and if we can’t do that, the Australian seafood industry will be locked out of a market reaping us more than $150 million annually.

One of the ten special interest sessions featured at Smart 2005 in June was the new RFID and Data Synchronisation stream facilitated by EAN Australia.

“Second, it makes good business sense, limiting the impact of a food safety recall and increasing efficiency - I think we’ll see more innovative traceability systems in place

Over the two days of the SMART conference, more than 900 delegates saw presentations from a variety of supply chain and logistics professionals offering an opportunity to expand their knowledge across all areas of the supply chain.

This learning module was co-presented by EAN with high-profile government and industry members reviewing RFID, the Global Data Synchronisation Network (GDSN) and the synergy between the two technologies.

PERFECT TIME TO PAY ONLINE To help members, in July 2004, EAN Australia introduced a new Pay Online facility available via the EAN Australia website. With the end of the financial year fast approaching paying online has never been easier. Members are now able to make credit card payments which are securely processed by DirectOne Payment Solutions.

Benefits of paying online: • Ease of payment of account • Secure payment facility • All major credit card providers are accepted • Receipted confirmation of approved payment at time of transaction “We are pleased to offer this additional service to our valued members and appreciate their feedback,” says EAN Australia’s Chief Financial Officer, Colin Barnes. " We’ve planned further enhancements to this service during this coming year.”

To pay online visit:


Vision in Progress: Global Standards and RFID Impetus 2005 - Vision in Progress: Global Standards and RFID is the theme of this years’ Impetus conference to be held on 12 and 13 July at the Crown Towers Hotel, Melbourne. Around 350 delegates are expected to hear from 42 speakers over two days, sharing news of the latest technical advances and the outcomes of local and international case studies. Here, we take a look at some of the highlights.

DAY 1 KEYNOTES Couch and celebrations!

DAY 2 Drill down to the detail

Introduced by the witty and charming Jean Kittson,Victorian Minister for Information and Communication Technology, Marsha Thomson will officially open Impetus 2005.

An executive breakfast presented by Tibco will get day two off to a relaxed yet informative start providing an insight into implementing Global Data Synchronisation to generate business value, before delegates move into one of two streams.

The packed day one programme comprises 11 keynote sessions featuring six international speakers, including the US Department of Defence, GS1 US, DHL, Proctor and Gamble,The Massachusetts Institute of Technology and EPCglobal US. Later in the day, audience members at the ‘On the Couch’ session will have the chance to put the experts under the spotlight. Facilitated by David Doherty, Chairman of the Victorian Transport & Distribution Round Table, the panel will take questions from delegates in what promises to be a lively discussion. The day ends with the final step in the evolution of EAN Australia into GS1 Australia. The launch sees Australia join 155 nations united in one global system, one global standard and one global standards organisation. The evening will be celebrated with a colourful cocktail party featuring musical and taste sensations. Definitely something not to miss out on.

Stream one explores in detail new and evolving supply chain technologies, including RFID/EPC and data synchronisation. Stream two boasts a range of practical sessions focused on EAN•UCC standards, with a number of company and industry case studies as well as educational sessions. Both streams will converge in the afternoon to applaud the EAN 2005 Supply Chain Excellence Award Winners for best practice implementation, and conclude with a plenary session on global data synchronisation and the EPC network.

HOW TO BOOK Registrations are still open for Impetus 2005 but filling fast. Group bookings enjoy a 10% discount and while entry to the exhibition is free, members should book in advance to guarantee entry. Register online at www. or contact Kate Rosengren on (03) 9550 3478 to reserve your place!



Following on from last year’s popular exhibition, the Impetus 2005 Expo showcasing more than 40 providers of supply chain technology will be free and open to all EAN Australia members from 3.30 to 5.00pm on both days.

Major Sponsor:

Platinum Sponsors





> Oracle

> Paxar

> Electro-Com

> Pronto Software

> Innovit

Gold Sponsors

> iCrystal

> Bizcaps

> Global eXchange Services

> Intermec Technologies

> Unisys Australia

> Matthews

> Mid-Comp Int

> SSA Global

> Insignia

> Printronix

> Supply Chain Consulting


> Cedar Creek Company

> Denso

> Tibco

> KAZ Marketing Services

> Unique Micro Design

(Telstra eBusiness Services)

EAN Australia would like to thank and acknowledge the following Sponsors for their support of Impetus 2005:

> Dy-Mark


Platinum Sponsors:

Gold Sponsors:

Global eXchange Services

SPEAKERS IN THE SPOTLIGHT Karen Hall, The Alfred Hospital

Ian Watt, Applied Electronic Commerce

Peter Roebers, Woolworths

“A tale of two hospitals”

“RFID Action Australia: Mission and objectives”

“Woolworths embraces global standards”

An overview of RFIDAA, its mission and objectives, followed by a status report from the various groups involved in RFIDAA.

One of Australia’s foremost retailers shares its position on global standards. The extent to which standards are used and the importance that standards play within the Woolworths business will be addressed.

Together with Ian Larmour of the Monash Medical Centre, Karen will present the EAN•UCC system in action within the health sector from the perspective of a pharmacy and medical services department. Karen is really looking forward to speaking at Impetus 2005: “so that other hospitals can enjoy the benefits of an e-procurement system.”

Ian is thrilled to be speaking at Impetus 2005: “to give delegates an update on RFID Action Australia and its partnership with EAN Australia.”

“Impetus is a fantastic opportunity to meet with our trading partners and discuss topics relevant to our industry.”






COCA COLA - PUTTING THE FIZZ INTO BAR CODING Carl McInerney, Head of Marketing Operations, Coca Cola

Maintaining bar code quality is a major exercise at Coca Cola. We have 600 stock keeping units across 21 brands - that’s around 270 million cases per year! We engage across all channels and cover all occasions, with six manufacturing sites, and national bulk pallet and local case deliveries. At Sainsbury’s specifically, we have 184 stock keeping units going in and there has been a significant increase in the number of units promoted, more price marks, increased delivery formats and back-to-back promotions. It is all too easy to take bar coding for granted. In the past, marketing might have regarded the bar code as just a block of black and white lines that disrupts the consumers line of vision and inhibits our ability to communicate the brand character and promotional messaging and some may even suggest that “Customers don’t really use them fully anyway, do they?” Last summer, we conducted an investigation in our wholesale branches and realised that there was really little expertise or ownership within Coca Cola when it came to bar codes. Surely, it was more important that packs stood out rather than worry about bar codes. Our thinking of whether customers actually use them was quickly disabused, when we received a wake up call on the back of a Sainsbury’s scannability rating of 72.8 per cent. Through using some Sainsbury’s test beds and branch visits to companies, such as Booker Cash and Carry, we received some face-to face feedback on what was causing us problems and the scale of them. It was necessary then for us to prioritise to solve the problem, take ownership of it, map the end-to-end process and begin engaging stakeholders.

Our biggest issues came from the stretching of shrink-wrap, which created distortion. In addition, our bar code heights were inconsistent, between 25 and 32mm, bar codes under bulls eyes didn’t work and we had problems with the quality of supplier and on-line printed labels. When it came to making improvements on our 4 x 2 litre shrink packs, previously the bar code was on the underside with the bunched shrinkwrap. Now, we’ve created a 150 per cent bar code on the side of the pack and asked suppliers to provide flat proof to grade A , which provides some tolerance as the print quality naturally degrades through production. On trays, previously the bar code was distorted on cardboard. Now, we’ve increased bars to 32mm depth and removed the bar code from the short end and placed it at opposite sides of the long end of each case i.e. away from the bulls eye and corners. For applied labels, we have increased bars to 32mm depth and our on-line print heads have been replaced and a cleaning and maintenance program installed at sites. Suppliers have been tasked with providing grade A print and coping with degrading through the chain. For pre-printed board too, standards have been set with suppliers to provide grade A print. Some of the more general improvements have included upgrading scanning equipment in Head Office, issuing new scanning tools at sites and inspecting scanning grade preproduction. Our suppliers are contracted to quality and new manufacturing maintenance routines have been introduced. Our marketing staff have now become bar code ’experts’, with knowledge and process applied to all new packs and artwork. I’d like to be able to say all this has made us perfect, but we’re still not there yet, though our scanning rating at Sainsbury’s is now much improved at 98 per cent.

We still need to be vigilant, especially on new packaging and to ensure that staff are sufficiently trained on bar coding systems. We also need to listen to our customers. We certainly don’t believe that we’re leading the industry yet. That means we must be mindful of emerging technologies and changing customer needs. Getting that extra two per cent to become 100 per cent compliant will require us to show greater commitment to larger scale changes. We’ve made a good start - but there’s still plenty of work to do. This article was kindly provided to EAN Australia by GS1 UK (Formerly e.centre)

9 TM

TAKE AN EAN HEALTH CHECK TO GET MORE OUT OF EAN•UCC STANDARDS Whether you need to find out what your business could gain from EAN•UCC implementation or just want to fine tune your operations, the EAN Health CheckTM is fast, simple and affordable. Offered by the EAN Professional Services team, the EAN Health Check includes a review of the EAN•UCC system’s use throughout the business and provides a roadmap for implementation or expansion. The operational areas addressed by the EAN Health Check include: • Ordering and receiving stock or raw materials from suppliers • How stock and raw materials are put away • Tracking raw materials into production • Tracking work-in-progress inventories • Transferring finished goods into storage • Receiving and processing orders from customers • Stocktaking • Product traceability and product recalls

The EAN Health Check begins with a preengagement questionnaire to determine business requirements and priorities for the analysis. Because nothing can replace first-hand observation, the questionnaire is followed up with a one-day site visit by an EAN Professional Services Advisor experienced in supply chain management, automatic data capture and electronic messaging. At the end of the day’s site visit, the advisor presents a diagnostic report based on an assessment of the nominated business operations.

completed. For example, these modules will include an inventory and warehouse optimisation module and a demand forecasting module offered by Business Alliance Partner, Right Online.

If your business is preparing to implement EAN•UCC systems, the report will also outline the steps needed to progress your implementation. For businesses already working with EAN•UCC system , the EAN Health Check report highlights opportunities to leverage the benefits of the system further.

“The EAN Health Check is a great stepping stone,” John said. “It’s a worthwhile investment in terms of time and money as an independent expert opinion can be invaluable during decisionmaking and planning.”

EAN Professional Services in conjunction with Alliance Partners have also developed some optional modules companies can undertake after an EAN Health Check is

General Manager of Professional Services and Business Development John Hearn said the EAN Health Check was a great way for companies of all sizes to evaluate the performance of their current operations or identify potential savings before committing to new supply chain management systems.

The EAN Health Check has a fixed cost of $1500 plus GST and any travel costs outside metropolitan Melbourne and Sydney. For more information, contact EAN Professional Services on 1300 366 033 or via email on



EAN AUSTRALIA EVOLVES INTO GS1 AUSTRALIA Local custodian of the EAN•UCC system, EAN Australia will relaunch itself as GS1 Australia during its annual conference, Impetus 2005, on July 12 this year. The new identity follows the merger of the world’s supply chain standards bodies: the Uniform Code Council (UCC), the Electronic Commerce Council of Canada and EAN International. The new international body and its 155 member country organisations will be universally known as GS1. EAN Australia CEO Maria Palazzolo said GS1 meant far more than a name change. “It’s the evolution of a body once purely focused on standards development into an organisation serving the needs of members striving towards best practice supply chain management,” she said. “When EAN Australia becomes GS1 Australia in July, it not only takes on a new name and a new identity, it symbolises our global unity and equips us to support the future demands of over one million companies using our common global language of trade, the EAN•UCC system.

GS1 Australia

“GS1 represents the three core pillars essential to the future development of global collaborative commerce through new standards and services: one global system, one global standard and one global organisation.” The familiar EAN Australia icon will be phased out in the months before its replacement is adopted at the Impetus 2005 conference in July. “We are very excited about our relaunch and we hope as many people as possible from Australian industry will join us at Impetus 2005 to celebrate the last 25 proud years of EAN Australia and its evolution into GS1 Australia,” Palazzolo said.



In fact, the theme of life and evolution will be central to the GS1 Australia launch. “Just as the DNA’s double helix carries the biological code for all living things, the EAN•UCC system is the foundation for a common global language of trade,” Mrs Palazzolo said.

The launch of GS1 Australia will take place at the end of day one proceedings of Impetus 2005, on Tuesday July 12 at Crown Towers Hotel, Melbourne.



11 WHAT DOES THE GS1 LOGO REPRESENT? The Globe represents our global presence GS represents Global System of standards ONE global standard ONE global system ONE global organisation

The travelling chevrons signify the global reach of the GS1 standards and hint at the evolution of new generations of electronic standards, such as RFID and GDSN

It sits outside the round element, emphasising that GS1’s standards, services and solutions are interchangeable and integrated. Member Organisation (MO) name

EAN Australia is pleased to announce:

Vision in Progress: Global Standards & RFID Melbourne July 12-13 Crown Towers Hotel > Proudly supported by RFID Action Australia. Delegates will be inspired to improve their organisations through some of the latest technology and supply chain practices available today. Over two days you will hear presentations by Coles Myer, Procter & Gamble, DHL US, 7-Eleven Stores, Cadbury Schweppes, US Department of Defence, EPCglobal, GS1 US (formerly Uniform Code Council) and RFID Action Australia. Supported by 7 industry associations and over 40 exhibitors.

> To register today, visit or call Kate Rosengren on 03 9550-3478

(Soon to be GS1 Australia)




AUTO ETRADE - EAN AT THE AAAA TRADE SHOW In April, EAN Australia joined the Auto eTrade stand at the AAAA Trade Show, the official industry automotive aftermarket trade show. Attendance at the three-day event held at the Sydney Convention & Exhibition Centre, Darling Harbour, gave more than 6,500 people involved in the industry the opportunity to learn more about EAN Australia and Auto eTrade in a relaxed and informal atmosphere.

EAN’s booth was part of the Auto eTrade stand that included other companies such as: Telstra, Innovit, Pronto, Realtech, Datanet and iCRYSTAL. “We were surprised at the high level of sincere interest, particularly from the traders themselves.They are ready to implement greater efficiency in their businesses,” says Mike Clarke, Director of Business Development at iCRYSTAL. “iCRYSTAL, working with DENSO

and BCDS, has since met with five companies.” “It was great to see how many companies in the sector are beginning to get the picture about how the use of EAN•UCC standards can help supply chain efficiency,” adds Tania Snioch, an Account Executive within EAN Australia’s Member and Industry Support Team.

HARDWARE INDUSTRY ROADSHOWS AID MOVE TOWARD B2B ECOMMERCE The Hardware Industry Working Group held two free information sessions in March 2005. Attendees learned about the HIWG, the importance of standards, the current landscape and future vision for the hardware industry as well as key learnings from B2B eCommerce implementations. Speakers included: Janine Tam, eCommerce Manager, Mitre 10 Australia; Don Dunn, IT Applications Manager, SPL Group; Frank Cordi, CEO of the National Building Suppliers Group as well as representatives from Orica Consumer Products. EAN Australia has worked with the HIWG to develop ‘The Hardware Industry

Numbering and Bar Coding Guidelines’ as well as EANCOM Message Implementation Guidelines.These guidelines are used to form the basis of B2B eCommerce implementations between HIWG members. “The value of the guidelines is that they take the mystery out of electronic trading and provide a path for sustainable, low cost communications between businesses,” believes Joe Berry, Customer Integration Manager for Carter Holt Harvey’s Woodlogic. Following a successful National Building Suppliers Group pilot project, “The NBSG have now started a roll out plan for more existing members and more suppliers to join

in the B2B process,” says Mark White, CIO Bowens Timber & Building supplies. EAN Australia sponsored the HIWG Roadshows 2005 together with eCommerce industry leaders including B2BE, Global eXchange Services, Groundhog Software, Leadtec Systems, Mincom, Pronto Software, Sterland Computing,Timber & Hardware Exchange. Further information can be obtained from EAN Australia’s Senior Account Executive Tania Snioch or the HIWG Facilitator, Cathy Thawley

EAN AUSTRALIA SPECIALISTS ANSWER YOUR TECHNICAL AND MEMBERSHIP QUERIES 1. What is the EPCglobal network? If you want to be able to use the radio frequency identification (RFID) tags that are compatible with the EAN•UCC system, you will have to join EPCglobal. EPCglobal is leading the development of industrydriven standards for the Electronic Product Code (EPC) to support the use of RFID tags in today’s supply chains. Through the EPCglobal Network, computers will be able to ‘see’ physical objects, allowing manufacturers and retailers to track and trace items automatically throughout the supply chain. Contact 1300 366 033 for an information pack and an EPCglobal application form. 2. The person who created bar codes for our products has left and we don’t know how to do this. Help! What do we do next?

our solution provider alliance partners who can help with creating bar codes, which incorporate your unique numbers. You can get a full list of our Alliance Partners by checking out the Solution Providers directory from our website: www. 3. How do I allocate my numbers? Bar code numbers are unique identifiers for items (single units, packs, pallets or global ‘addresses’) which ensure that any coded item can be tracked, traced and identified from its source point to it final destination be it on a supermarket shelf or in a factory being assembled into further finished product. When allocating identifier numbers you need to determine the type of trade item you wish to number.

• Check your internal records on either a database or spreadsheet; see what numbers you have assigned.

The two main types of identifier numbers are those for retail trade items and those for non-retail trade items.

• Check all your existing stock for products that have bar codes already on them

A separate unique Global Trade Item Number (GTIN) must be allocated to every different variant of an item (eg, colour, size, model, pack size, style).

• Ensure you keep a record of the numbers you assign to your products. If no records have been kept, you need to apply for a new prefix number, so you can bar code new products. This will also ensure you do not duplicate numbers you have used already. It is extremely important that you do not duplicate any numbers, as this will cause serious problems when supplying to your customers. Once you have a record of the numbers assigned to your products, contact our technical help desk to find out about your company prefix number. When you have your company prefix number, you are ready to start creating unique 13 digit global trade item numbers (GTINs) for your new products. When you have your numbers, you will also need to make sure you have a printer that can produce the bar code images for your products. The bar code symbol must be produced in the EAN-13 format. If you are not able to produce the bar code images yourself, you can contact some of

It is strongly recommended that someone within your company be assigned to manage the allocation of GTINs and keep accurate and updated records of the numbers created to avoid duplication. For guidelines on items requiring separate numbers and when to change a GTIN, refer to the online tool, which will guide you through the decision-making process. Visit or contact the technical help desk on 1300 366 033 4. How do I know how big to print my bar codes? Identifying the type of item you wish to number is the first step in identifying how big you need to print your bar code. The two main types of identifier numbers are those for retail trade items and those for non-retail trade items. It is very important that artwork designers and printers work together when deciding on the size of the bar code. It will depend on the printing methods, substrates used, quality of inks and so on.

RETAIL BAR CODES (EAN-13, EAN-8, UPC-A and UPC-E) Magnification (X-dimension) range must be 80 - 200%. Note - If the item carrying an EAN-13 or UPC-A bar code will also be scanned in a non-retail environment, then the magnification should be between 150% - 200%. NON-RETAIL BAR CODES (ITF-14 and UCC/EAN-128) Magnification (X-dimension) range for scanning in a general distribution environment (conveyerised unattended, fixed mount scanning) is 50 - 100%. It is always recommended that the bar code size be increased to the higher end of the magnification range to enhance scanning reliability. For other scanning environments, the permitted magnification range is 25 - 100%. Note - When printing ITF-14 bar codes directly onto corrugate fibreboard, the minimum recommended magnification is 62.5%, regardless of the scanning environment. LOGISTICS UNITS Magnification (X-dimension) range for Serial Shipping Container Codes (SSCC) on logistics labels is 50 - 94%. It is always recommended that the bar code size be increased to the higher end of the magnification range to enhance scanning reliability. For other bar codes on the logistics label besides the SSCC, the permitted magnification range is 25 - 100%. For other specific guidelines, refer to the EAN Australia Numbering and Bar Coding Manual or call 1300 366 033. 5. Will my bar code number work outside Australia? The simple answer to this question is ‘Yes’. The EAN•UCC system is a global standard and therefore your EAN-13 bar code can be used around the world, though special rules apply if you are trading in North America. For more information contact the technical help desk on 1300 366 033.

14 ROSETTANET AUSTRALIA ON THE ROAD RosettaNet Australia, the not-for-profit custodian of standards for smart electronic trading in the high-technology, semiconductor manufacturing, telecommunications and electronic components sectors, held its inaugural roadshow in March. Australian and multinational companies, including manufacturers, distributors and service providers attended the roadshow in Parramatta, NSW. Attendees gained an overview of RosettaNet with an improved understanding of the benefits that can be leveraged through the adoption of RosettaNet standards.

WANT A QUICK REFERENCE TO OUR ALLIANCE PARTNERS? Source everything you need to implement the EAN•UCC system from the EAN Australia Alliance Partner Community. All Alliance Partners are accredited by EAN Australia so members can be confident that their solutions are EAN•UCC compliant, proven and effective. Contact Kate Rosengren on 1300 366 033 for a copy of the latest Alliance Partner poster, providing a quick Alliance Partner reference at your fingertips. Alternatively you may wish to visit our Solution Providers Directory at

RosettaNet standards are eBusiness process-centric standards that are based on common Internet technologies combined with defined business practices. The standards allow companies to conduct business with each other in an inexpensive, simpler and faster process. RosettaNet is about improving the whole procurement process, rather than simply sending orders electronically. The roadshow included international case studies presented by CrimsonLogic and GXS Australia, with local company GPC Electronics sharing the strategic reasons why they see RosettaNet as crucial to their business objectives. Already using RosettaNet are global heavyweights like Dell, Ericsson, FedEx, Fujitsu, HP, IBM, Intel, Microsoft, Motorola, NEC, Nokia, Oracle, Peoplesoft, Philips,

Sanyo, SAP, Sharp, Siemens and Visa. RosettaNet Australia was launched in 2004 as the result of an affiliation between RosettaNet and EAN Australia. “Feedback from Australian high-tech companies showed that there is a need for a low entry point for engaging SMEs, with another barrier being the lack of critical mass adoption within the industry,” suggests Steven Pereira, Chief Information Officer, EAN Australia and RosettaNet Australia Director. “We will work with industry champions to create opportunities that will address these areas.” A second roadshow is planned for Adelaide later in 2005. For further information about RosettaNet Australia please visit or call Andy Kim on 1300 366 033.

CAPPED COSTS FOR EANnet USERS WITH MANY GTINs Users of the data synchronisation and catalogue service, EANnet, can choose to cap their costs under a new fee structure that takes effect on 1 July 2005.

Broadly speaking, all GTINs will now be charged at $2.75 per GTIN per quarter, under the new plan and existing EANnet subscribers will continue to enjoy 20 free GTINs, per EANnet catalogue for another 12 months. Discontinued products will also remain fee-free but minimum quarterly charges will be adjusted to $75. New subscribers to EANnet will pay a one-time $300 establishment fee and will not be entitled to free GTINs.

In a letter sent to members in May, EAN Australia CEO Maria Palazzolo explained the cap was designed to ensure EANnet is affordable for companies with a large number of Global Trade Identification Numbers (GTINs). The cap will be matched to company turnover, with EANnet fees for those at less than $1 million in revenue capped at just $75 per quarter.

The new plan encourages the expansion of EANnet into industries like the automotive aftermarket, hardware, healthcare, apparel and electrical appliances, which tend to have significantly more SKUs than the grocery and liquor industries. Like all EAN Australia services, EANnet operates strictly on a cost recovery basis so the attraction of new sectors will benefit all users over time.

Aware of the sensitivities sometimes associated with revealing company turnovers, EAN Australia is simply offering the cap as an option rather than an essential component of the fee arrangement.

For more information, please contact Justin Middleton on 1300 366 033

15 EPCglobal WORKING GROUPS LOOK TO THE FUTURE Since the launch of EPCglobal International, more than 40 international working groups have begun shaping the adoption of radio frequency identification (RFID) around the world. RFID and the electronic product code (EPC) that governs its use in the supply chain are under examination by business groups representing industries such as fast-moving consumer goods, health care and life sciences, logistics and defence, while other industries including the automotive and consumer electronics are expected to follow soon. Up for discussion is the development of common technical standards for tags, readers and information technology interfaces to ensure seamless communication. EAN Australia’s Fiona Wilson stressed that the working groups were not limited to technical issues and have a broader agenda. “Many of the EPCglobal working groups are heavily involved in disseminating the outcomes of pilots and early implementation projects so that we can better understand the benefits of

this technology for Australian business,” she said. “We are working to establish the business requirements of different types of companies across a range of industries. “Once these are understood, they will allow technical groups to develop specifications and standards to deliver on those requirements.” Fiona said EPCglobal Australia members can either participate directly in the International working groups or they can get involved via the local EPCglobal Australia working group. We have created a local EPCglobal Australia working group to facilitate interaction by providing an overview of all working group activity and also by holding meetings in Melbourne and Sydney too. “If you are keen to see a good fit between the capabilities of the system and the demands of your business, now is the time to get involved.” For more information about how to become part of the EPCglobal working groups, contact Fiona Wilson at EAN Australia on 1300 366 033.


Private Briefings on RFID for Manufacturers The impetus is growing for companies to take a more serious look at the next generation of supply chain identification …………RFID No doubt you have many questions about RFID applications in relation to your business. If you wish to explore the possibilities and find out more we would be pleased to be of assistance. We have the knowledge and expertise to assist you in navigating this maze Paxar is a member of EPCglobal both here and internationally. Our RFID printers and labels are used by manufacturers who supply Walmart, Metro and the USA DoD.

You are invited to contact either Stephen Walker or Chris Coburn for a discussion Phone (02) 9647 1833 Email PAXAR Corporation Pty Limited 61 Vore St Silverwater, NSW 2128, Australia



B2B eMESSAGING MADE EASY Business-to-Business electronic messaging (eMessaging) is a complex and rapidly changing field that affects almost every aspect of business operations. Getting it right can be difficult but is always important.

• Objectives and assumptions • Requirements - business, technical and in relationships with suppliers and customers • Solution selection criteria • Assessment methods • Business impacts and risks • Conclusions • Recommendations

Recognising this, some of Australia’s most high profile businesses have enlisted the expert assistance of EAN Australia’s Professional Services team of 11 consultants. Among the eMessaging specialists on hand at EAN Professional Services are Brendon Johnson, Murray Robb, Georgia Blomberg, John Szabo and Earl Lappen.

The outcome is a roadmap for eMessaging success, according to EAN General Manager Business Development, John Hearn.

EAN’s eMessaging Implementation Services, which are charged on a costrecovery basis, are tailored to suit the organisation and its objectives but are planned using an eMessaging strategy and framework that includes:

Complementing its Professional Services expert advice, EAN Australia also offers an invaluable tool for companies preparing for eMessaging: the Community Management Tool (CMT), a web-based system that automatically checks test files for compatibility with partner eMessaging standards.

• Tactics

“EAN Professional Services can help every step of the way, from scoping a project, right through to helping with the selection of suitable technology providers,” he said.


“EAN Professional Services provided valuable assistance by reviewing our eCommerce implementations and requirements. They provided a clarity which had been missing in previous attempts and a platform from which to base future implementations to service both internal and external requirements. - British American Tobacco Australia

We knew that we had to embark on an eMessaging Implementation Project. As a food services organisation with members spread around Australia, there is quite a range of capabilities, readiness and sophistication in terms of eMessaging that needs to be fully understood. It is also a challenge to understand the complexities that such a cross section of wholesaler distributors will face in implementing messaging standards. EAN Professional Services came on board for us and clarified the approach, the technical requirements and the business impact of implementing the eMessaging standards on each member. Throughout the project, they will provide important project management assistance. - Geoff Lynch, Countrywide Australasia Ltd


For anyone involved in the retail sector supply chain, the EAN Zone at the Retail Business Technology Expo is the place to see how all the elements of the EAN•UCC system come together, test various essential products, experience working demonstrations and see the latest technologies up close.

EAN Australia will be one of more than 250 exhibitors at the Sydney Darling Harbour Convention Centre from July 20 - 22 2005. The Retail Business Technology Expo is held annually in conjunction with the Shopfit Expo. Last year in Melbourne, the event attracted more than 6,000 visitors from the retail sector. The EAN Zone offers visitors the unique opportunity to look at all elements of the supply chain - not just EAN•UCC standards - and see the whole picture in one place. Alliance Partners join EAN Australia in hosting the EAN Zone, with solutions on offer for a range of products and services.

2005 Alliance Partners on display at the EAN Zone:

Australian Retail Association (ARA) GXS Oracle Intermec Supply Chain Consulting RT Management

Each of these companies and organisations can provide insight, expertise and advice about retail supply chain issues.

New feature - 20 minute tutorials This is the first year that EAN Australia will host a mini theatrette for all visitors to the expo to learn more about supply chain and logistics issues such as: • RFID in the retail sector - locally and abroad • Data integrity - challenges and solutions • The EAN•UCC system in the retail sector: a business case for standards • Product information for retailers: the challenges, benefits and case study solution • The key to a successful eMessaging rollout For more information or to register, visit or call Australian Exhibition Services on 03 9261 4500.




PRONTO SOFTWARE - FIRST AUSTRALIAN ERP SOFTWARE COMPANY TO LAUNCH INTEGRATED EANnet SOLUTION As profiled in the March/April edition of the Supply Chain LINK, the integrity and timeliness of shared product information are increasingly becoming critical aspects for today’s competitive supply chain. To that end, trading partners in the Australian supermarkets and liquor sector, such as Coles, Woolworths and Metcash are now encouraging their suppliers to provide product information electronically using EANnet, the data synchronisation and product registry service. EAN Australia has been working with supply chain software provider Pronto Software to enable small to medium sized manufacturers and distributors to better collaborate and communicate with their trading partners. The result Pronto have released iSupply, an EANnet compliant extension for their market-leading ERP solution, PRONTO-Xi.

PRONTO-Xi iSupply is configured to allow a direct upload to EANnet, seamlessly synchronising product information. The addition of iSupply to Pronto Software’s product suite enhances the ability for companies to collaborate with their trading partners and work to eliminate the often costly inaccuracies in item master data which has been shown to reduce costs in order processing and inventory holdings. For more information please contact Bonnie Ryan, Pronto Software Supply Chain Product Manager on +61 03 9887 7770 or via email on Or visit the EAN online Solution Providers Directory:


BAR CODING MAKES ITS MERCURIAL MARK ON THE COLD CHAIN placement requirements on carton ‘breathe holes’ just for a start.” I N T E L L I G E N T


With several large dairy installations completed and more on the go, Matthews has found its advanced experience and expertise in systems integration, when matched to its national coverage, is just what the cold chain is seeking.

Dingley says the past few months have seen a lot of cold-chain activity — in dairy particularly. Much of this has been driven by supermarket chains, who want bar coding on chilled and frozen cartons into their DCs to improve supply-chain efficiency. Woolworths’ Project Mercury, is one example.

Mark Dingley, who manages the Identification Systems Group (IDS) within Matthews Intelligent Identification, says most field work for bar coding has been done in the long-life and dry-goods segments.

“And this is where Matthews, through our solutions group, IDS, excels,” Dingley says.“If dairy suppliers to supermarket DCs apply bar codes on cartons and pallets just for compliance, and do nothing else with the technology, it’s a pure cost — and added activity — with no advantage for them, just to keep the client.We look to the technology’s benefits beyond mere compliance.

“But you face different issues with bar codes on chilled and frozen products. Consider label-

“Just one of the many examples is that suppliers can integrate bar coding throughout

Chilled and frozen dairy product haven’t been subject to bar code requirements - until recently.

their logistics, thereby reducing and improving administration practices and better controlling inventory. They too can - and should - maximise the supplychain benefits the technology offers.” Dingley says Matthews’ recent successes in the cold-chain area can be attributed largely to IDS’s system-integration capabilities with a proven standard suite TM of software products known as IDSnet and the value-add offered in terms of production reporting and linking into a company’s WMS or ERP. For more information contact: Samantha Schelling, for Matthews Intelligent Identification Phone: (03) 9876 5702 E-mail:


NEW DATA CAPTURE SOLUTIONS IMPROVES TRACEABILITY Access to essential product data is the key to success in today’s global supply chain and unless that information is accurate poor decisions will result. Capturing essential data on the shop floor will automatically remove layers of inefficiency that result from human error. Updating that data directly on the ERP system streamlines business processes resulting in greater efficiencies, more informed decisions, time saving, traceability, and more accurate production and distribution schedules. Companies need a solution that gives them visibility into the business. Walker Datavision has developed a data capture solution that addresses the varied needs and challenges associated with collecting data on the shop floor. This development in the “on production line” data capture arena integrates automatic label printing with a manufacturing data capture system. Walker Datavision Account Manager Stuart Columbus says “This application provides EAN 128 labels for trade units and pallets in transit within the production

process.” Because the output is based on the EAN standard, the labels will be internationally recognised.The result is a label format that meets the needs of a global supply chain and standardised labels across business units making information accessible to those who need it. An ideal environment for this system would be in the FMCG industry. A FMCG company must know expiry dates, stock levels, and despatch dates as well as other key data to ensure products move through the supply chain quickly. Stock errors through manual processing can be costly leading to lost sales from out-of-stocks or excess product which will spoil and have to be thrown out. Essential information captured in a label can prevent this from happening. The movement of products can be monitored throughout the shop floor and data is updated automatically. The EAN 128 label can be “customised” to meet the needs of each business.This allows for the downloading of critical label data such as product numbers and descriptions, manufacturing order numbers, lot numbers, use by dates and pack quantities etc. By including such information, product traceability and the ability to manage product recalls is significantly enhanced.

“Once the label has been applied to the trade unit (carton) during the packing process, it can be scanned automatically on the production line by a fixed mount laser scanner. This makes the whole process even easier through automatically recording actual production. The manufacturing order receipt is then delivered directly back to the ERP system” says Columbus. This new software operates on network printers and automatic label application equipment with interfaces for weigh scales for handling variable weight products. Through incorporating weigh scales into this system the internal weight of products can be collected and when a pallet reaches a set pre-defined limit the user is alerted and a label is generated. For more information contact: Brian Lang or Craig Westcott at Walker Datavision Phone: (03) 95419000 E-mail



SOLUTION PROVIDERS JUST A CLICK AWAY It is now easier than ever before to find the companies, and the people to help you implement the EAN•UCC system.

Search by state. So, in one simple step you can locate a solution provider’s office in your state or city. Search by industry. Now you can locate suppliers with experience implementing the EAN•UCC system within your specific industry.

The Solutions Provider Directory, located on the EAN Australia website, was first introduced in May 2002 as a resource for EAN Australia members interested in getting in touch with the companies which provide the hardware, software, services, equipment and advice that will put the EAN•UCC system to work in their supply chain. Next time you visit the Solution Providers Directory on the EAN Australia website, you will notice that three major enhancements to the Directory have been made. Focus your search. You can search by category, industry, location or a mixture of any or all of these options.

NEED MORE COPIES OF THE LINK? We produce the Supply Chain LINK for the benefit of our members. If you’re a member and would like to receive more copies, or if you are not a member and wish to subscribe, please contact Kate Rosengren on 1300 366 033 or

21 EAN AUSTRALIA PEOPLE: SPOTLIGHT ON NICOLE WATSON Nicole Watson has been working in the Finance Department at EAN Australia for five years, a role that she continues to find challenging and rewarding.“It’s a great place to work. Everyone is friendly and there to help you out, just like a family. In my job I deal with people from within EAN Australia as well as our members. I enjoy developing relationships with EAN members, helping people always makes me feel good about what I do.” In dealing with payments for all of EAN Australia’s services, the introduction of an on-line payment system has made a big difference to Nicole’s work with Accounts Receivable and has enabled her to better

assist the members.. “It makes the payment process a lot quicker for our members. Now they don’t need to phone in and can make a payment from wherever they are, even outside the country. This is especially helpful around the end of the financial year when everyone can get really busy.” Nicole has noticed that more and more people are paying for EAN memberships and services on-line. “When people make a payment on-line, they can be sure that it’s gone through. It’s safer than paying by cheque as the payment is processed immediately and they can get a receipt straight away.” Away from the office, Nicole enjoys working in her garden with her husband, walking around the local lake, and feeding the ducks. Nicole also loves cooking which keeps her busy, especially when all her friends and family come over.

register now for impetus 2005

Conference & Exhibition

Tuesday 12 & Wednesday 13 July 2005 Crown Towers Hotel, Melbourne


A Rare Breed of Cats (left to right) Llewlyn Moore, Peter Baiguerra, Vlad Varga and Garth Murfitt.

A long walk for Oxfam A team of four men calling themselves the 'Rare Breed of Cats' represented EAN Australia and Victoria Police in this year’s Melbourne Oxfam Trailwalker event. Oxfam Trailwalker is one of the toughest team challenges in the world. It is an endurance event in which teams of four complete a 100km trail within 48 hours. Teams also raise at least $1,000 to help support the work of Oxfam Community Aid Abroad. 1,672 walkers in total started on Friday April 1 from Jells Park in Wheelers Hill for the journey to Mt Donna Buang. Of the 407 teams which completed the100km walk, the 'Rare Breed of Cats' ranked 210, with Peter Baiguerra completing the entire course. Congratulations to the whole team and all of the fundraisers!

EAN runs to the G EAN Australia was the first company to register for the Corporate Cup Challenge at this year’s The Age Run to the G event. EAN Australia’s team joined more than 5,000 other entrants on May 29 2005 on either a 4km walk/run, or a 10km walk/run, past some of Melbourne’s most famous landmarks before finishing outside the world-famous MCG. The team of 27 was comprised predominantly of EAN Australia staff members, with some of the staff’s family members also participating. This is the first year that EAN has been involved in this wellknown fun run. “A few keen runners at EAN put their heads together and decided to enter in the corporate event this year,” says Neale Austen, General Manager of Information Systems.

“We saw the event as an opportunity to combine our running and social interaction amongst staff. It has also been a great way to encourage some of our staff members to improve their fitness.” Donations from 2005 The Age Run to the G will go towards funding equipment for cancer services at St Vincent’s Health.

B2B - Business to Basketball Last year two EAN Australia staff members, Andy Kim and Suresh Rayer decided to start a corporate basketball team. With the help of EAN Australia this soon became a reality.

EAN Australia Basketball Team

“A few of us were playing basketball outside of work and at that time EAN Australia didn’t have any corporate sports team,” says Suresh. With additional members drawn from Suresh’s church, EAN’s B2B team played its first season last Winter, finishing ninth in their grade in the Oakleigh Basketball Association. Although the team’s second season did not appear promising in the first half, during the second half of the season, as a result of extra training sessions, the team’s performance improved.

Ready to go. Runners wait for the starting gun.

In March the team played in the season grand final. After lagging by four points at half time, the EAN B2B team picked up their game in the second half, finishing with a drawing score of 24 as the buzzer sounded.This thrilling game went into overtime, with the final result seeing the team narrowly defeated by 11 points. Today the team, which now includes seven EAN Australia staff members, is excited to be playing in a higher grade at the commencement of their third season and is looking forward to playing in their new GS1 Australia uniforms.

Neale Austen, Colin Barnes and Justin Middleton, just some of the members of the EAN Australia Run to the G Corporate Team.

23 EAN EVENT DIARY The following list outlines the upcoming events. Keep an eye out for further event listings in the next edition of the Supply Chain LINK newsletter:

EAN AUSTRALIA WINS SILVER SCREEN AWARD IN HOLLYWOOD EAN Australia are delighted to announce that their corporate video entitled ‘EAN - Enabling Business Excellence’ has won a Second Place ‘Silver Screen Award’ in the ‘Corporate Communications’ category of the 38th Annual US International Film & Video Festival held in Hollywood last month. Recognition in the U.S. International Film And Video Festival represents one of the world’s highest honours in audio visual competition and propels EAN Australia throughout the worldwide corporate community. Having competed with over 1,300 entries from 30 countries, the award recognises EAN Australia’s creative marketing expertise in a highly respected forum. This is another very proud milestone in EAN Australia’s 25 year history. A highlight of the video and what set it apart from the other entrants, is that EAN staff are used throughout for enhanced authenticity. Copies of EAN Australia’s award winning corporate video can be obtained by contacting Sharyn Perry, EAN Australia Marketing Manager, via email:

EAN Australia Education & Training Series Road Show > 19th July 2005, Sept 13, Nov 29 Sydney > 26th July, 2005 Adelaide > 6th Sept 2005, Nov 15th Melbourne > 27th Sept 2005 Brisbane Further info:


EAN Knowledge Series 101™ Melbourne, EAN Head Office


> EDI 101

3rd Aug 2005, 5th Oct 2005

> XML 101

10th Aug 2005, 12th October 2005

> Data Capture 101 17th Aug 2005, 19th Oct 2005 > CPFR 101

24 Aug 2005, 26th Oct 2005

Further info: EAN Annual Conference - Impetus 2005 > 12th & 13th July 2005 Crown Towers, Melbourne Further info:


Retail Business Technology Expo > 20th & 22nd July 2005 Sydney Exhibition Centre, Darling Harbour Further info: Freight Congress & Trade Show > 14th-16th September 2005 Melbourne Exhibition and Convention Centre Further info: AFGC Conference > 13th September 2005 Theatre, Parliament House, Canberra Further info: This is the latest information available at Supply Chain LINK’s publication deadline: please visit the EAN Australia website for current details on seminar dates, times & locations.

EAN Australia is pleased to announce:

Vision in Progress: Global Standards and RFID Conference & Exhibition Tuesday 12 & Wednesday 13 July 2005 Crown Towers Hotel, Melbourne

Impetus 2005

Your business growth is limited only by your imagination Event Organiser

Endorsing Bodies AIIA, AIG, AFGC, ARA, LAA, AAAA, Victorian Transport Association

(Soon to be GS1 Australia)




Head Office: Axxess Corporate Park Unit 100/45 Gilby Road Mt Waverley VIC 3149

Major Sponsor

Platinum Sponsor


Sydney Office: Lakes Business Park Building 4B, 2-4 Lord Street Botany NSW 2019

National Number: 1300 366 033 Email: Website:

GS1 Australia LiNK magazine - Issue 6  

Stay informed with LiNK - The supply chain magazine

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