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Governing bodies within the Interprofession du Gruyère Led by the dynamic President M r O s w a l d K e s s l e r, t h e Committee met on 11 occasions, in addition to a 2 day seminar held in Chavannesde-Bogis. Here, the Committee reasserted the guidelines put in place two years ago: the association was to be developed by augmenting quantities whilst maintaining or increasing !"#$%&' ()$'%&' *"'+ prices. 2012 Furthermore, the 8219 8435 asso-8430 8284 8169 ciation 2013 should8405 be developed 2014 8493 8680 8930 whilst 2015 respecting individu9383 9550 9402 al roles same 9540 time as9593 Prévision at the9537 basing itself on professional

training suited to the pro­ duct. Future positioning of the product should strengthen its branding. The Committee dealt with issues related to the price increases decided upon at the end of 2013, from the approval of propositions and requests made by different committees to the implementation of the new quality "$'%, *"% !-%# !-%,,&. "/0. promotion scheme defined over 8488 9258 9898 10517 10120 the the8604 course 8843 of 2014.9515 Moreover, 9280 9904 10039 10821 Committee analysed how to intro9696 duce a new production plan better 9726 10105 10405 10667 adapted to market fluctuations. This

plan should be put into effect in 2015. Internationally, Gruyère AOP has continued to defend its brand where the stipulations of a Protected Designation of Origin are hard to apply. The Committee also looked into several projects concerning the renovation and grouping of dairies, with the aim of pursuing the direc+&1.&*2'& /3./2'& #/$&*2'& 4)3&*2'& outlined 10095 by the good 10818 tion 11041 9263 practice 8815 10384 guidelines. 10301 8800 In 9686 terms of 9300 its member10983 10387 ship,11002 Mr Stefan Fasel10277 resigned9715 at the end of 2014 and was replaced 10843 10437 10018 9769 by Mr Pascal Surchat, a long-stand-

Comparison of stock evolution (end of April 2015, tons) 12’000 t. 2012 2013

10’000 t.

2014 2015

8’000 t.

Forecast 2001

6’000 t.

4’000 t.

2’000 t.

0 jan.

18

feb.

march

april

may

june

july

august sept.

oct.

nov.

dec.

Profile for Gruyère AOP

Annual Report 2014  

Annual Report 2014  

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