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Designed By Elio Fiorucci

SPRING / SUMMER 2012

THE SPRING ISSUE: PASTEL PIONEERS


Cover: Shirt cod. 7883158 Push up jeans cod. 7882556 Right: Dress cod. 7882486 Floral hairclip cod. 7882714

ELIO FIORUCCI DESIGNER

In 1967 he opens his first store, in Milan, in the Galleria Passarella, a window on the world of new tendencies from London to the USA. After just three years the name of Elio Fiorucci is to become a brand with its own industrial production and distribution in Europe, South America and Japan. 1974 sees the opening of the second Fiorucci store in Milan, in via Torino: it’s a revolutionary formula on three floors, with fountains and fragrances, selling clothing and home furnishing accessories. In 1976 a Fiorucci Store opens on 59th Street in New York: it’s designed by Ettore Sottsass, Andrea Branzi and Franco Marabelli. Andy Warhol is to choose this as the showcase for the launch of his revolutionary magazine, Interview. Ever sensitive to new trends, Elio Fiorucci is the first, following the film Flashdance, to start selling leotards, muscle warmers, sweatbands and leggings to millions of Jennifer Beals fans. In 1984 there’s an explosion: graffiti-mania. Elio Fiorucci invites Keith Haring, the man who made graffiti an art form, to Milan. Haring works for two days and a night, a non-stop happening, to transform the Galleria Passarella store. A fashion precursor yet again, Elio Fiorucci starts up a new project in 2005 in collaboration with OVS: Baby Angel, a line of apparel that says glamour but is accessible, tongue-in-cheek and feminine, addressing definitely demanding consumers. Small items – sophisticated and entertaining – to combine and recombine to create one’s own style, unique in every detail, everyday.


Vichy shirt cod. 7882529 Headband cod. 7882441 Dress with stripes and dots cod. 7882478 Headband cod. 7882442


Lace dress cod. 7882312 Floral broach cod. 7882392 Straw bag cod. 7883000

Straw bag with bows cod. 7882787 / Pleated dress cod. 7882579 / Straw bag with flowers cod. 7883000 / Floral hairclip cod. 7882714 / Skirt cod. 7882482 / Floral broach cod. 7882392 / Crochet wedge cod. 7903114 / Floral print shoe cod. 7903150 / Shoe with heel cod. 7903072


Striped dress cod. 7883072 / Dress with stripes and dots cod. 7882478 / Dotted dress cod. 7882510 / Headband cod. 7882441 / Short trench cod. 7882251 / Ballerinas cod. 7903054

Eco-leather vest cod. 7882263 Top cod. 7882651 Jeans cod. 7882298


Shirt with lace cod. 7882872 Shorts cod. 7882975 Eco-leather bag cod. 7883001 Crochet wedge cod. 7903114

Straw hat cod. 7883006 / Scarf cod. 7882355 / T-shirt cod. 7883009 / Eco-leather bag cod. 7883002 / Bikini bottom cod. 7903125 / Knee-length trousers cod. 7882985 / Bikini top cod. 7903129


Top cod. 7883109 Cotton shorts cod. 7882825 Flip-flop cod. 7903156 Bag cod. 7903288


Floral broach cod. 7882391 / Cardigan cod. 7882637 / Top with lace insert cod. 7882774 / Ballerinas cod. 7903054 / Jacquard trousers cod. 7882588 / Lace jacket cod. 7882738

Dress cod. 7882575 Floral hairclip cod. 7883003 Shoe cod. 7903031 Eco-leather bag cod. 7882669 Jersey cod. 7883080 Skirt cod. 7882723


Jacquard trench cod. 7882623 Jacquard skirt cod. 7882670

Jacquard trench cod. 7882623 / Headband cod. 7883005 / Floral broach cod. 7882390 / Crimped top cod. 7882708 / Skirt with lace cod. 7882845 / Sandal cod. 7903089 / Printed skirt cod. 7882385 / Necklace cod. 7882712


Trench cod. 7882240 Pullover cod. 7883029 Denim skirt cod. 7882286 Dress cod. 7882510

Top cod.7882645 / Flip-flop cod.7903156 / Plush trousers cod.7882853 / Push up trousers cod.7882421 / Sandal cod.7903185


Floral headband cod. 7882714 Stretch shirt cod. 7883033 Skirt cod. 7882482 Straw bag with flower cod. 7882622 Raincoat cod. 7882402 Dotted skirt cod. 7882684 Straw bag with flower cod. 7882621 Floral shoes cod. 7903150


Flip-flop cod. 7903162 / Bikini cod. 7903216 / Beach bag cod. 7903289

T-shirt cod. 7882898 / Push up trousers cod. 7882411 / Sandal cod. 7903095


Baby Angel Spring / Summer 2012 Collection, designed by Elio Fiorucci www.babyangel.it

/111223_Baby_Angel_Catalogue_en  

http://en.oviesse.com/pdf/111223_Baby_Angel_Catalogue_en.pdf

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