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EIBTM LAUNCHES FIRST HYBRID EVENT In the manifesto of their book Hybrid Reality, Ayesha and Parag Khanna state: “What human civilisation needs more than anything is not greater IQ or EQ, but TQ: technology quotient”. No one can deny how our increasing reliance on technology is drawing us from a point of co-existence with technology to a point of co-evolution with it. Technology is ubiquitous, and is no longer there simply to process our instructions. Instead it has developed a life of its own whereby we respond to it as much as it responds to us. In the meetings industry, this is reflected in the rise of hybrid events – a meeting that combines a ‘live’ in-person event with a ‘virtual’ online component. While hybrid events have not yet reached a “critical mass” according to MPI’s first hybrid events research, they would certainly seem to represent the future for our industry. Hybrid events today provide a platform that allows remote participants to be involved in events that they would otherwise not be able to attend: virtually visiting different areas of the event, watching the education sessions and participating in them and communicating with other delegates (both live and virtual). But while we’ve all heard about hybrid events, what are some of the real success stories in the genre? TedActive is the first to spring to mind. The simulcast event that is tied to the main TED Conference, and it weaves real talks (that are given by real people), social activities and collaborative activites into the experience. These activities help TEDActive participants establish communities and create a unique experience of their own – beyond simply watching the simulcast.

And it has some fancy features to add to the virtual experience: The main conference room has a wide range of different seating options. There are beds, bean bag chairs, lounge chairs and any number of screens on which to watch the TED Talks. The environment is designed to breakup the big room into smaller groups of four, eight, 20 or even 60 people. If you get a bed – your simulcast screens are on the ceiling. The event attracts more than 500 people.

Live sessions streamed across the globe

As one of the many firsts that you will be experiencing in EIBTM this year, the IBTM Hybrid Conference offers a day full of topical keynote and interactive sessions delivered direct to your computer.

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Reed Travel Exhibitions goes to India Reed Travel Exhibitions announced yesterday that it is launching IBTM India, which will take place at the Grand Hyatt in Mumbai from September 12th-14th, 2013. IBTM India will provide an integrated platform for the Meetings and Business Travel sectors to come together and do business, share knowledge and network in the business and financial hub of Mumbai. Scheduled to take place over two and half days, this event will provide a tabletop format for exhibitors to meet with Hosted Buyers. IBTM India will join six other events in the RTE portfolio on five continents including AIME in Melbourne Aus-

tralia (owned by Melbourne convention Visitors Bureau), EIBTM in Barcelona Spain, GIBTM in Abu Dhabi, AIBTM in Chicago, USA, CIBTM in Beijing China and Business Travel Market, London, UK. The first IBTM India will have 100 Meetings and Business Travel suppliers from international and Indian hotels and venues, national/state tourism boards,

travel and destination management companies and airlines, along with other suppliers including technology and event management companies. A proportionate number of top-level decision makers will be hosted as buyers from key markets around the globe, all of whom will be pre-qualified to ensure they are planning to place business in India.

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Special Advertising Feature

DAYTwo

Wednesday November 28th

THE WORLD’S MEETING PLACE “Hong Kong has a proven track record of hosting successful international association meetings” Hong Kong is recognised as the home of an enormous number of China- and internationally-affiliated professional associations, making it the perfect choice for knowledge sharing and the ideal convention destination. As Asia’s World City, Hong Kong is a modern, multicultural metropolis and a magnet for information and ideas. The city’s strategic location close to the world’s fastestgrowing economies provides an ideal platform for international organisations and professional bodies to work with Mainland China and other Asian counterparts.

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This is demonstrated by the city’s proven track record of hosting successful international association meetings. Examples include the Asian Attraction Expo (AAE) 2012, the largest conference and trade exhibition for the attractions industry in Asia organised by IAAPA (International Association of Amusement Parks and Attractions) in June this year. This prestigious event welcomed over 5,000 participants from 65 countries. Highlights included a record-breaking attendance figure making it the largest ever AAE, and for the first time, a two-day institute for attractions managers was held to address key management activities. In August, Hong Kong welcomed for the 2nd time since 1995, the return of 2012 FDI Annual World Dental Congress (2012 FDI AWDC). More than 10,000 delegates attended an exceptional programme that addresses the major themes and concerns of dental practitioners. Over 100 speakers contributed in the scientific programmes while a record of 444 abstracts from 56 countries were presented. Hong Kong’s core values attracts international conventions: • Visa-free for over 170 countries • Strategic hub with global connections • Gateway to mainland China • Safe and politically stable • Language friendly – English & Chinese • Superb accessibility • World-class infrastructure and professional services • Seamless telecommunications • Business friendly environment • Free flow of international currencies • No sales tax • No import/export declaration for exhibits

For details, please visit mehongkong.com

2012 marks the 100th anniversary of the FDI Annual World Dental Congress which was celebrated with a number of special activities, notably the presentation by FDI President Orlando Monteiro da Silva of the newly-inaugurated “World Oral Health Recognition Award” to Professor Chen Zhu, Minister at the Ministry of Health of the People’s Republic of China. Next year, Hong Kong is looking forward to welcome two high profile international medical meetings, the World Congress of Nephrology (6,000 pax) and The 6th Asia Pacific Heart Rhythm Congress & CardioRhythm 2013 (2,500 pax). Followed in 2014 by the International Trademark Association (INTA) Annual Meeting (9,000 pax) and the International Congress of Cognitive Psychotheraphy (2,500 pax) Meetings and Exhibitions Hong Kong (MEHK), a division of Hong Kong Tourism Board was launched to promote Hong Kong as a premier MICE destination. MEHK provide custom-made professional support and impartial advice to ensure that international association meetings are held successfully and smoothly. Please come and meet us and our 12 DMCs and hotel partners at the Hong Kong Stand, E550, we look forward to welcoming your events to Hong Kong, Asia’s World City.


FROM THE ORGANISERS

To view the full programme or register for the EIBTM Hybrid Conference please visit engage.vevent.com/rt/re~ibtm or go to the EIBTM website www.eibtm.com.

See online EIBTM Show Daily www.eibtm.com/showdaily

In this Hybrid Age, meeting planners often “raise the issue of price, which conflicts with the potential for substantial cost savings”. According to MPI’s research, meeting professional believe that hybrid meetings are expensive, but when you look at the bigger picture this is not the case. André Vietor (Managing Director of VIBO Congresos and Chair of IAPCO Training Academy), and Richard Carlisle (Managing Director of ICS Toronto) believe that hybrid events can help you generate revenue.

Most organisers are still afraid of losing high-spending on-site delegates to a cheaper (or free) online version of the event. Is it really safe to put an event online?

RC: It’s actually more cost effective and you can actually open yourself up to a larger delegate base, many of whom could not afford to come to a conference. Online, attendees have the ability to network and share best practice and insights. If you were to do both, you have the opportunity to create an environment of higher profit as you have additional registration fees, and virtual attendees don’t come with the higher expense of being on-

site, so they don’t need badges, delegate bags or food and beverage. AV: In my opinion, it is not about losing on-site delegates but making those who have attended the face-to-face meeting buy the content online after the congress, which means additional income for the organiser. Furthermore, a huge part of your target audience would not have been able to attend the meeting and this is a way to get them on board. Concerning the “safety” question. Nothing is 100 per cent safe in life. During a live event, video and audio might fail which has a major impact on the meeting experience. We have to put in quality

tools to reduce the risk factor. Let’s look on the positive side: if a connection fails, online delegates will still have full access to all recorded content, only later. Share with us a cool example of a hybrid event

RC: We have a niche market of consultants, some of whom are based in third-world countries. It is not easy for them to travel to conferences. A hybrid or virtual meeting opened the door for them and their clients. With a virtual meeting, we provided them with an environment to connect with their peers around the world and share case studies and best practice. We ran the conference over two and a half days, 24 hours a day with the presenters presenting twice to cover the different time zones. What are your do’s and don’ts when planning a hybrid event?

RC: • Test, test, test and then test again. • Do at least two speaker training sessions. • Let speakers use their usual laptop or computer if they have one. • Don’t assume anything! Double check everything before going live. • Make sure you have staff who are calm and collected under pressure. The “Bump Up Your Revenue: Go Hybrid” session is presented in partnership with IAPCO at 09:00 at Room 5.3. Open to all.

CIBTM 2012 saw 36% Industry Buyer increase

CIBTM, organised by Reed Travel Exhibitions and held in Beijing, enhanced its position as the only domestic and international event for the meetings industry in China welcoming the largest participation from exhibitors and a surge in the quality of regional Hosted Buyers at the

show, which took place in September 2012. The show focused on encouraging more domestic Hosted Buyers to attend, all of whom had to achieve the strict qualification process before entering the programme. In order to achieve this, Reed Travel Exhibi-

tions embarked on a year-round tour of second and third tier cities to explain the meetings sector and find new association and corporate buyers. More than 500 media attended these events further helping to promote the sector, whilst urging those who work professionally as planners and buyers to be part of China Meetings Week. As a result, this year’s event welcomed over 413 Hosted Buyers, of which 147 represented associations and corporates, which is an increase of 15 per cent on 2011. Other statistics from the show

showdaily@eventoplus.com www.grupoeventoplus.com

included increases in pre-scheduled appointments to 8,459 up 15 per cent on last year, the net space of the event was up 20 per cent, total exhibitors up 6 per cent to 398 with an 18 per cent increase in the number of exhibitors from China, and Hosted Buyers came from 18 countries - up 36 per cent with the largest increase coming from China. Some 5,000 industry professionals (subject to an independent post-show audit by BPA) were expected to attend over the three days of the event. www.cibtm.com

Director: Eric Mottard Editor: Lynn Wong Editorial Committee: Francesca Crispino Neus Duran Cristina Muñoz Pete Roythorne Art director: Maria Leone Communication: Eva Da Pozzo Events: Maite Arambarri Inés Solanilla Advertising and sales: Christian Bergmann Alex Barbero Silvio Camafreita Bárbara Gómez Isabel Levy Pilar Lafuente Carmen Sánchez Coordination: Esperanza Iglesias Administration: Noemí Ordóñez Nabila Katira

EIBTM Show Daily is produced for Reed Travel Exhibitions by Grupo eventoplus. It is printed on 100% chlorine-free paper using vegetable and mineral based inks and is recyclable. While every care has been taken to ensure that the information in this publication is accurate, the Publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form electronic, mechanical, photocopying or otherwise without the prior permission of the Publisher.

COVER STORY + FROM THE ORGANISERS

Today, five key education sessions will be streamed as they happen live at EIBTM. In addition to the live-streamed education sessions, The Hybrid Conference will also feature a virtual exhibition hall, resource centre and networking lounge. Participants joining the live streamed keynote and interactive panel discussions will be able to ask questions live to the conference hall via a virtual MC, network in real-time with other participants within the communications centre. The virtual event centre will be available to access for 12 months following the show. Participants will be able to view sessions ondemand, network with other participants and gain access to various white papers, which have been produced through research in association with EIBTM. In addition, content from the other IBTM events – AIME, GIBTM, CIBTM, AIBTM and BTM – will all be available in the centre following each show.

Bump up your revenue

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Publisher: Grupo eventoplus Diputació 256, 5º 1ª, 08007, Barcelona, Spain. t +34 93 272 09 27 f +34 93 272 09 12


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DAYTwo

Wednesday November 28th


China’s industry leaders gather at EIBTM

AIME introduces new initiatives to the 2013 show one-stop-shop for buyers looking to book business in the USA. Exhibitors already signed up include San Francisco Travel and Los Angeles Tourism and Convention Board.

For 21 years the Asia-Pacific Incentives and Meetings Expo (AIME) has been the leading meetings and events trade show in the Asia-Pacific region. With 99 per cent of attending buyers satisfied that they met their objectives and found new suppliers at AIME 2012, this show continues to stand out as an industry leader. The two-day show is taking place on February 26th and 27 th, 2013 at the Melbourne Convention and Exhibition Centre (MCEC). The organisers will be launching a range of new initiatives next year including bringing a new exhibition concept to the show floor, and introducing a new US Pavillion.

The A LIST Open House AIME has partnered with Australian event industry bible, the A LIST Guide, to bring a new exhibition concept to the show floor; the A LIST Open House. This will be a dedicated area where visitors can meet with new event suppliers and venues to gain inspiration for special events, functions and teambuilding or incentive activities. Dedicated US Pavillion US organisations will have the opportunity to share dedicated space on the exhibition floor with the new US Pavillion. Ranked by Australians as the second most popular destination to place business, with 48 per cent of Hosted Buyers at AIME 2012 looking to North America for their conferences and events, the US Pavillion will become a

Future Events Experience AIME is at the forefront of new developments within the industry, and in 2013 is introducing the Future Events Experience – a dedicated section on the show floor where the latest event technologies and innovations will be presented. This exhibit will also provide a forum to discuss the latest trends and challenges in the industry, as well as demonstrating emerging products and technologies. AIME Knowledge AIME’s new Education Programme has doubled in size from last year to include two streams of content on both days of the show. AIME Knowledge will once again be partnering with industry Associations (ISES, ICCA, MEA and PCO Association) and will also include a number of personal development seminars. In addition to this, AIME has formed two new partnerships for 2013 with PCMA and Associations Forum adding additional sessions to the programme. www.aime.com.au

TODAY’S NETWORKING EVENTS Networking Hour

The exhibition will stay open for an extra hour to give you more time to network with others, to explore the show floor and meet new contacts.

Following the success of last year’s inaugural China Meetings Summit at EIBTM, the world’s economic power house has once again brought a number of experts from the region’s meetings industry to discuss the growth and movement of inbound and outbound business, plus the concerns and opportunities that face the Chinese market. This year’s IBTM Global Industry Research presented at CIBTM 2012 revealed that destinations being used outside China are mainly in Asia but already there are significant numbers of

meetings going to Europe, the US and Australia and this is likely to increase in future. Indeed, 72 per cent of buyers said they were looking at new destinations in the next 12 months. Speakers present yesterday included Ping Liu, CEO Star Professionals, Shen Changhui, Executive President, China Science Resources, Technology Trading Corporation, Patrick Chen, Shanghai Tourism Bureau and Jenny Salsbury, Senior Director, International, China National Convention Center.

Date: Wednesday, November 28th Time: 18:00-19:00 Place: EIBTM Exhibition Floor

Open to all EIBTM badge holders.

BUSINESS TRAVEL NETWORKING EVENT

For the first time, EIBTM25 will host a dedicated networking session.

Date: Wednesday, November 28th Time: 18:00-19:00 Place: Business Travel Pavilion

For both corporate buyers and business travel exhibitors.

EIBTM Beachside Club Night

Oh yes! It’s Silver night, and the feeling’s right… Wear something Silver and let’s party together at Barcelona’s premier and glamorous nightspot! Date: Wednesday, 28th Time: 22:00 Place: Opium Mar

Free entry for all EIBTM badge holders. Cash Bar.

COVER STORY + FROM THE ORGANISERS

Buyers who place outbound and domestic business will also be included. All buyers will be from key associations, corporations and agencies. Anup Nair, President, Site India Chapter, said: “The meetings and incentives market is possibly the most important segment of the travel industry today. With positive growth trends in the Indian economy and the increasing competition in the manufacturing and services sectors, India presents a potentially lucrative market. This has brought many international corporations to India and a burgeoning work force that offers a huge market for motivational experiences. It is my opinion that the outbound and inbound meetings segment in India needs professional education and training to enable it to deliver quality programmes. In association with Site Global, we in the Site India Chapter plan to develop quality professionals. IBTM coming to India and partnering with the Site India Chapter will give the right impetus to this drive. We welcome this initiative by the Reed Travel Exhibitions.”

Craig Moyes, Portfolio Director, IBTM Meetings and Events Portfolio, Reed Travel Exhibitions, added: “India holds enormous potential for the meetings industry with a projected GDP growth of over 8 per cent in the next five years. The world’s third largest economy is also showing an increase in outbound business, estimated in 2010 to be worth some US$600 million (€465.8 million) for the sector, with projections of a 13 per cent increase in the coming years. There is also a strategic plan of commitment from the India Ministry of Tourism for the development of new convention centres and a significant number of global hotel chains are now focusing on new facilities and venues to support the meetings industry.” Barcelona Turisme confirmed the importance of the Indian market to the City. “India is a key market for us, we have been building business from there over the past six years. Since 2010 we have received almost twice the number of incentive groups than previously so we are very interested to learn about this new development from Reed Travel Exhibitions,” said Mercedes Garcia, Deputy Director of Barcelona Turisme.

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INDUSTRY & TRENDS

“Be necessary, be patient!” Are you certified?

What advice would you give to those who are considering starting their own business?

Create an Aspirin instead of a vitamin. When you have a problem and need to alleviate pain, an Aspirin is a “must-have”, not just a “nice to have”, like a vitamin. Also plan for everything to take twice as long as you think it will when starting a business. It’s a long and complex process, so make sure you have enough money to last you twice as long as you think you’ll need it.

Plan for everything to take twice as long as you think it will when starting a business EIBTM turns 25… What has technology changed most in meeting planning in these 25 years?

Today, technology affects everything, including the way we communicate and access information. It also allows us to be much more productive, especially when we’re not in the office. When it comes to the meetings industry, technology has radically changed the way plan-

Describe what meetings will be like in 25 years for us...

In the next 25 years, technology will continue to evolve, but at a much more rapid pace. I also think we’ll soon start to see the way technology is being used changing, where it becomes even easier to implement and to use new solutions. This will be most evident in the mobile space where we’re already seeing the emergence of incorporating mobile apps into meetings and events. Mobile apps are becoming “must-haves” at events because they help attendees connect and communicate with each other, and also allow greater interaction between attendees and sponsors. This form of technology will only become more popular and simpler to use, and pretty soon you’ll be hard pressed to find an event that doesn’t have a mobile app. However, there is one thing that technology will never change – the importance of face-to-face meetings. Nothing beats the onsite, in-person interactions at industry events like EIBTM.

Reggie shares “Entrepreneurial and Intrapreneurial Spirt” at 09:00 in Room 4.2. Open to all.

The issue of certification is a delicate one: it is a key element of professionalisation, but can limit proper competition and be a money-making machine for some industry players. Could you explain this risk?

The idea of quality standards should always be vigorously pursued. The follow up question is WHO determines them: is it government, industry, individuals within a profession or the organisation sponsoring the certification programme? I would say that it has to be all of the above or at least three of the above to be viable in the long term. The risk is when certification programmes exist just to drive revenues with little attention paid to the actual need from industry or government regulation. These programmes are usually set up to address quality standards, but without the recognition of the importance of the programme by the industry it is destined to fail. When this happens, the professionals with the certification find no value and allow their certification to lapse and the industry suffers.

How do you see the meetings and events sector in this respect: is certification necessary, and indeed is it possible in such a varied industry?

This is a tough question, but my answer is, yes. The meetings and events industry is highly specialised. There are so many facets and each niche seems to have a certification programme or at least is working towards one. What I would like to see is more career pathing like you see in medicine, nursing, law and engineering. These professions require education at

university/college level and an advanced degree followed by an exam to practice as a professional. And you are required to maintain your competency through continuing education. Why doesn’t this exist in meetings industry? There are a number of hospitality degree programmes at universities, but they are not recognised as “must-haves”. There is much to be gained through pushing certification in our industry. Individuals working in this field want to be seen as more than party planners. They want to be seen as outside of ethics scandals. They want to be seen as professionals. The way that is going to happen is through certification. What should be included in a meetings and events certification programme?

With such a diverse array of responsibilities, I don’t think one programme can cover all that a professional needs to know or do. This is why specialisation is key. There are core elements that cross over in to other certification programmes, such as contract negotiation. And, there are elements that are very different whether you are Certified in Exhibition Management or a Certified Destination Management Executive. For example, SITE has introduced its Certified Incentive Specialist (CIS) certification programme. The fact that it is now a pre-requisite for the Certified In-

ON THE MEETINGS INDUSTRY:

centive Travel Executive (CITE) shows a move toward career pathing in incentive travel. It also shows the diversity in the meetings and events industry to the point where a niche certification programme is needed.

We need career pathing: education at the university; an advanced degree followed by an exam to practice as a professional; and finally continuing education and exams There are some programmes currently in place – CMM, CMP, CEM etc – do you see them as good tools?

They are. For instance, the CMP has been in existence since 1985. Some 14,000 professionals have it. However, longevity does not make a programme successful. What it does is improve its ability to speak as a collective voice for the individuals who hold that certification. The programme should work to garner support from the industry and government to make it and its certified professionals part of the fabric of society, like doctors. They need to come together to drive the industry to new heights. The common goal is recognition.

Middle East buyers are bullish: 64% will increase volume of events in the coming 12 months, 8% only will decrease it. EIBTM Trends Watch Report 2012 62% of Chinese buyers plan to increase volume of events in the coming 12 months, only 13% will decrease it. EIBTM Trends Watch Report 2012

INDUSTRY & TRENDS

ners and attendees interact. For planners, the process of finding venues, marketing their events and registering attendees is now much more efficient. The use of technology today streamlines all of the logistical elements that go into creating a successful event and allows meeting planners to focus more on increasing attendee engagement and enhancing the event experience.

Cedric Calhoun is Executive Director of the Alliance of Hazardous Materials Professionals, Inc. (AHMP), as well as Chief Executive and Founder of RecertTrack. He gave the keynote address at the Association Programme yesterday, where he explored and questioned why it is not a requirement that a meeting planner should have an industry certification in order to “practice”.

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Reggie Aggarwal, Chief Executive and Founder of Cvent has led the company from a two-man startup to a 1,000-person organisation that has helped manage 500,000 events in 50 countries. In July 2011, he oversaw a US$136 million (€106.7 million) funding of the company - according to the Wall Street Journal, the biggest US software funding deal since 2007 and the largest in the history of the events technology industry. He shares his entrepreneurial spirit with us.


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Fam trips are a key component of promotion in our industry… but many are poorly done, and making them relevant and attractive is increasingly difficult. Richard John, Managing Director of RJA GB Ltd and Workforce Development Fellow, University of Derby, himself a survivor of many fam trips, offers advice to ensure your fam trips are memorable.

Adrian Segar has designed, planned and facilitated conferences for 30 years. He is a pioneer of “unconferencing” since 1992. His book ‘Conferences That Work: Creating Events That People Love’, is an inspiration when it comes to understanding engagement and and capitalising on attendees’ collective experience. In his next book, to be published in 2013, on participation techniques to enhance meeting sessions, he shows us the way to better networking. Here’s an appetiser… When asked why people go to conferences, networking often comes top of the list, yet networking events are often poorly executed… Do conference organisers underestimate the difficulty of getting people to talk to each other?

It is getting harder to get busy planners to come to fam trips? How would you to make these trips attractive again?

Everyone is so short of time, so fam trips before or after conferences are a good idea. But also – as I did with GCB – add in an educational element, which helps to justify them. And because people will have different needs, do allow customisation and more online preparation and matching.

Because people will have different needs, do allow customisation and more online preparation and matching Customise. Whether it is for an incentive group – in which case you want to see night clubs, outdoor activities, beaches, five-star hotels – or a larger association, perhaps for sectors with limited budgets, then include convention centres and three and four-star hotels. For a medical event, where there may be legal limits on some activities, include

three-star hotels only; or for larger groups you’d want more exposure to transport; for senior executives, you want them to sample private planes and fine dining; or for “think tank” groups you might want them to see secluded out-of-town properties perfect for sensitive talks. Tell us a couple of funny or shocking things that you have seen on fam trips.

The “journo” who came down each day with a clanking suitcase full of bottles from the minibar… The “top buyer” who always sat in the front of presentations, and fell asleep… The two buyers who fell in lust and spent the whole week having sex wherever possible…
 Is there an example of a fam trip you would like to praise?

I’ll be praising GCB and Toronto as a couple of good examples. In fact, you will see here a picture of me dangling off the CN Tower now THAT made an impression! Come listen to “Fam trip tales” with Richard at 14:30 in Room 5.2. Open to all.

Discover the IBTM events

www.ibtmevents. com

I don’t think they underestimate it. Networking is poor because they don’t know how to create integrated opportunities for connection, so they leave it to attendees to figure out how to do their own networking. In fact, we are social animals and we simply need safe, facilitated ways to help begin the networking that most attendees badly need. Luckily, there are plenty of methods that improve the quality and quantity of useful connections.

Room setup can have a big impact on networking. Provide a variety of seating options for people to meet and hang out Can you give us five tips for better networking?

Integrate networking and connection into the conference sessions. My next book is full of ways to do this. Here are a few examples: • Use The Three Questions in small groups to uncover why people came to the event, what they’d like to have happen while they’re there, and

the expertise and experience they have to share. • Pair sharing is a quick technique you can use during a session to get people discussing concepts, ideas and opinions with people they don’t yet know. • Use Post-It! notes to quickly find out what attendees want to talk about in sessions. During the process, attendees will discover other people in the room who share the same concern or topic of interest. And here are a couple of other considerations: Room setup can have a big impact on networking. Provide a variety of seating options for people to meet and hang out; comfortable sofas, high-top tables, small chair groupings, etc., in both open and intimate spaces. A simple tip: name badge design can help networking enormously. Make badges large, with

ON THE MEETINGS INDUSTRY: Modest inflation in hotel prices throughout Asia Pacific in 2013, but results vary widely by country with Singapore and Hong Kong leading increases and rates declining in China and India following a dramatic influx of new hotel construction. CWT Travel Price Forecast

first names in big type. Having a space on badges where everyone can write in their answer to the question “Ask me about” provides a great opening for starting conversations too. How can technology help?

Good pre-conference online connections make a huge difference in the ease of meeting online friends at a face-to-face event. In fact, these days, I meet most people online first, and then face-to-face. Often the inperson meeting is triggered by the online connection. While online connection via social media is not necessary for proper conference networking, it makes expensive face-to-face time much more productive. Adrian Segar will present the session “Transforming Your Conference Sessions With Participative Techniques” at 13:30 in Room 4.1. Open to all.

More meetings… on a budget: In Europe, meeting planners will plan more 3.2% more meetings in 2013, with “only” +0.7% in budgets. MPI Russia and Brasil: markets to watch. They will host both the Olympic Games and the FIFA World Cup over the next six years.

The CWT Travel Price Forecast predicts continuing price inflation in every region of the world, led by Asia Pacific and Latin America. CWT Travel Price Forecast

EMEA planners are advancing their M&E programmes by: • Consolidating spend with fewer suppliers. • Outsourcing small meeting and venue sourcing services. • Incorporating virtual meetings and telepresence. CWT Travel Price Forecast

Air fares have risen 3% to 5% in Europe in 2012 and similar increases can be expected again in 2013. Advito Industry Forecast

Australia, China and Singapore are among the countries that will experience the most significant growth next year. CWT Travel Price Forecast

INDUSTRY & TRENDS

Connecting people…

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One size does not fit all


DAYTwo

The Spanish meetings industry looks for optimisation Every year, Grupo eventoplus, publisher of the EIBTM Show Daily, conducts a complete, qualitative and quantitative Spanish market survey. This year, more than 400 corporate event managers, agencies and providers participated to help highlight the important industry trends. One of the most interesting trends to emerge from this year’s research is the quest for optimisation in the meetings portfolio, with corporates looking for smarter, higher-value (and yes, lower cost…) events and meetings.

Of course, budgets are tight, but it is not all about cutting costs. Putting more sense and strategy behind event management is a clear priority today for corporate clients

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EXHIBITORS + INDUSTRY & TRENDS

Some of the key learnings the survey includes: • Meeting architecture is finally coming to life. When asked about their priorities, an impressive 62 per cent of corporate clients said they aim to “improve effectiveness thanks to new formats”. Other key priorities include, lower prices, an optimised portfolio throughout the year and better ROI measurement. All of these point to a direct need to optimise the meetings function. Of course, budgets are tight, but it is not all about cutting costs. Putting more sense and strategy behind event management is a clear priority today. Comments like “we have reviewed our meetings and events activity, cut those meetings we were organising out of inertia, and are directing our focus more towards high-value events”, clearly point to the rise of a more efficient event portfolio. • Agencies and corporate clients are looking in different directions. Although companies expect creativity and innovation from their agencies, strategic value added is still a second choice, with most agencies seeing their key area of added value coming through attention to detail and transparency. However, the demand for innovation has never been stronger and clients are not always finding the breakthrough solutions they are looking for. • The focus is on sales. Unsurprisingly, sales-oriOS EISDED S S A ented events (promotionLG O RPA FÉ CON OS - CA - UN CALE - BIORRITM O T N E L al events, street marketV E TU E S EN LA CA O ORA D A SONTIÁN - EVENT D N A ing, point of sale) top B AS LA AN SEB GAS - S LAS VE the list here. However, internal conferences are still fairing very well, which is to be expected in an environment where staff motivation is increasingly hard and increasingly important. Stand M800

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Wednesday November 28th

Asia Pacific star performer in 2013 according to American Express Meetings & Events The American Express Meetings & Events 2013 Global Meetings Forecast, a key analysis of our industry and its economic trends, was presented yesterday at EIBTM. The report points to a challenging environment for Western planners, with lower budgets and higher costs. So it’s time to be smarter than ever. According to the forecast, the currency crisis and political instability in Europe will lead to further declines, both in spending and number of meetings, while economic uncertainty in North America will lead to relatively flat performance on both indicators. The star performer will be Asia Pacific, which is likely to see the strongest growth in both spending and number of Prediction

meetings. Central/South America is expected to see slight declines. “Companies consider meetings and events to be a key strategy for driving revenue growth and change management, but acknowledge that they are proceeding with caution in a challenging global economy,” said Issa Jouaneh, Vice President and General Manager, American Express Meetings & Events. “To maximise the return on their investment, they are highly focused on gaining clarity around spend, ensuring transparency as to why their organisations are holding meetings and who is attending them, and measuring the degree to which their meetings objectives have been achieved.”

North America

Europe

Asia

Central/ South America

Number of Meetings

0.0%

(-2.3)%

6.4%

(-1.1)%

Overall Meeting Spend

(-1.0)%

(-6.0)%

4.2%

(-3.5)%

Average hotel group rates

4.2%

0.0%

4.0%

4.7%

Average airfare group rates

3.3%

2.9%(1)

2.9%

3.2%(2)

Average of Eastern and Western European predictions (2) Average of Central and South American predictions (1)

The future is now

Get ready for new ideas, concepts and best practice in meetings. The Team Academy from the University of Mondragon will be conducting an open-dialogue session to generate ideas about what a company in the meetings industry could be like in 2017. Attendees will learn the five ‘Es’ of the Experience Econ-

omy and will work in teams to create their own models to confront challenges, and apply new formats and tools. At the end of the session, each team will present their model in a two-minute pitch to coaches and clients. The session will be based around the taZEBAez learning model, which was created in 1993 at the Applied Sciences University of Jyyäskylä (Finland) and is part of the Business faculty of the Basque university. The Spanish session “La Economía de la Experiencia aplciada al sector MICE” starts at 14:30 at Room 4.2.

Issa Jouaneh, Vice President / General Manager Meeting & Events, American Express Business Travel

So, what are the consequences of this and how do planners adapt? The report identifies four key trends: More local meetings. To maintain meetings activity when budgets are not growing in step with costs, many companies are transitioning to more regional meetings. Security and stability is impacting destination choice. An emphasis on duty of care leads to more focus on safety and security amidst potential political instability. Approvals becoming more challenging. Planners in all regions indicated that gaining approvals for their meetings is becoming more difficult. In addition, there is a trend towards meetings budgets not being approved until companies’ latest financial data is available. Increasing engagement via social media, to increase the value of events throughout their lifecycle. Leading up to events, planners are using social media to connect with attendees and to connect attendees to one another so they maximise their time at an event. This forecast is accompanied by three sections that explore tactics meeting planners are using to reduce costs and improve effectiveness, including meetings payments, electronic requests for proposals and virtual meetings.

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@EIBTMevent


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DAYTwo

Wednesday November 28th


Can you define the concept of meeting environment? What are the main building blocks?

You want your delegates to learn, network, hear your message clearly and be convinced. But are you creating the right setting for that? In an interactive session yesterday, Paul Cook, CEO of PlanetPlanit, Ben Buurke, Managing Director, Eventresult

BV, and Mike Clanton, Head of Global Corporate Event Solutions, My Meeting Professional, identified what makes a great event environment for delegates to network, learn and socialise together. Whether it’s a traditional or hybrid event, the en-

Mike Clanton: Content is king! And to be more precise conference stakeholders’ content is king; it is the main critical component that makes up the meeting environment. Conference stakeholders are delegates but also exhibitors, sponsors, speakers, production team members, press and even remote delegates… Since the launch of tablets and smartphones, stakeholders have increased their dependency on Wi-Fi to retrieve, update and present their content during the event. Increasingly the success of an event depends on the wireless or wired network. However, most conference networks were designed with an assump-

tion that all users and devices are equal. Each stakeholder’s content is unique. Speakers’ content will differ from delegates’ content. And the network must be able to handle the demands of stakeholders as they access their content during an event. ‘ALL’ conference stakeholders must have complete access to their professional (and to some degree personal) content. Paul Cook: The key components would include seating, lighting, audio visual and connectivity. What mistakes do meeting planners often make regarding the meeting environment?

PC: Trying to put people into a space that is too small or too large. If it is too small then people tend to feel crushed which is not a conducive environment for learning. If on the other hand, the space is too large del-

EXHIBITORS’ EVENTS The Czech Tourist Authority and the Czech Convention Bureau invite you to party with a typically Czech atmosphere, inspired by a DJ, electro boogie dancers and traditional Czech cuisine. There will also be a prize draw. Stand K800 How to become a Parfumier? Experience a perfume-making session at the hands of famous fragance creator Fragonard. Blend three different scents inspired by the Violet flower and don’t leave the show without your personalised sample! Sessions will be conducted in small groups. Limited spaces only. 16:00-17:00, Atout France Stand K400 Join ICCA for their member Networking Reception at 15:0017:00 Stand B850 Participate in the business reception Taiwan Convention & Exhibition Association and discover what awaits you. 12:0013:30 Stand E800 Sample one of Italy’s famous delicacies. The Hub Hotel will be holding a special Panettone Tasting at 12:00 Stand G725 Taste of Spain. Liberty Incentive & Congresses BALTIC’s invites you to enjoy a guitar duo, canapés and a wide range of wines. 17:00 Stand F500 Happy Hour at Body and Soul International with a network of 16 DMCs, 17:30 Stand i300

Come and share a Heineken with the Netherlands Board of Tourism & Conventions and enjoy the live performance of Mr Holland and his band. 17:00-19:00 Stand J400 Come and see Belgrade Convention Bureau and Serbia Convention Bureau to try typical Serbian drinks and chat with representatives of the Serbian meetings industry, 16:30 Stand J680 Enjoy Polish hospitality, live music and networking with Poland Convention Bureau – Polish Tourist Organisation, 17:00 Stand i551 Chill at the Mauritius stand and enjoy a cocktail, 17:00 Stand D130 Join Solis Indian Ocean for a cocktail. 17:00 (Stand D130) Enter a lottery draw by Accor – International Salers, 17:00 Stand G500 Join the Series of seminars held by Dirk Walterspacher, Managing Director CO2OL Carbon Business - ForestFinance Group at the GCB German Convention Bureau, 11:00 and 14:00 Stand J100 Enjoy happy hour and discover Munich with Munich Convention Bureau, 17:00 Stand K130 Win an overnight stay at the Wyndham Grand London Chelsea Harbour Stand G200 Enjoy a French breakfast with Bedouk Event Sourcing Solutions, 10:00 Stand F450

Discover Cyprus as a venue destination. The lucky winner will be offered three nights at the Columbia Hotels as well as a show around in the mountains by jeep and a sea experience on a Bayliner speed boat in the sea. CPC Events Ltd Stand O400 Catalonia Business & Gastronomy. Don’t miss the wine and food tasting at the Catalonia Convention Bureau, 13:00 Stand N500 Enjoy delicious chesse fondue with Eiger Vision GmbH, 10:00 Stand H275 Taste authentic Cypriot cocktails with Cyprus Tourism Organisation/Cyprus Convention Bureau, 10:00 Stand O400 Win an iPad. Amiando offers 2 Apple iPad up for grabs. Enter the draw by participating in a survey in partnership with Conference News and CMW. 10:30 Stand O195 Celebrate Fairmont’s new destinations, enjoy cocktails and canapés, and experience the unrivalled presence and authentically local hospitality of Fairmont Hotels & Resorts; from Canada to Singapore, from Europe to the UAE and Africa. 16:00 Stand F230 Learning Georgian Alphabet in one hour! The 10 best workshop participants will receive certificates and the most distinguished ones will be awarded symbolic prizes from Discover Georgia! 14:00-15:00 Stand J800

Happy hour with one of Estonia’s celebrated barman by Estonian Tourist Board, 16:00 Stand i205 Travel back in time 600 years to the era of the Malacca Sultanate. Make an appointment with Malaysian industry partners and receive an exclusive invitation as well as “MyCURRENCY” to bargain for the best deals with multi ethnic “traders” at the thriving “spice market”. Malaysia Convention & Exhibition Bureau, 17:00 Stand D550

egates could feel that the space lacks any sense of community or warmth. It is the skill of finding the balance between the two that is important. MC: To better understand the network demands of a meeting, consider how each stakeholder will access their content. On average a North American delegate will have 2.3 devices, and exhibitors tend to have multiple devices (at a recent event I saw up to six devices). So consider how many devices the stakeholders will need to access their content: If the room supports 100 delegates with one device, is this acceptable? Should the planner assume that the delegate will use one device? …or that all stakeholders will use the network the same way?

Celebrate our 25th anniversary with us #eibtm25

Participate in the Angry Birds Live Game championship battle at Finland’s stand. Get ready to launch some feathered balls of fury! 16:30-18:30 Stand i420 Drink Pink – cocktail with etouches, 18:00 Stand O150

Champagne party at World of DMC, 18:00 Stand F800

Come along to our St Andrew’s Day Warm Up Reception to experience spectacular St Andrew’s Day festivities to celebrate the patron saint of Scotland wth whisky cocktails, Scottish fayre and music. VisitScotland, Business Tourism Unit,16:00 Stand G300

Join in the fun at the Karaoke Party and be the Voice of the Show at Paris Convention Bureau, 17:30-19:00 Stand J450

Join Concorde Hotels & Resorts for an Indian networking cocktail at 12:00 Stand E200

INDUSTRY & TRENDS + EXHIBITORS

vironment is key to success. We talked to Paul and Mike about these often overlooked key success factors.

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The best meeting environment


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ANTALYA PROUD TO HOST 53RD ICCA CONGRESS IN 2014 Our Partners

www.antalyaconvention.org antalya@antalyaconvention.org


Wednesday November 28th

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DAYTwo

Come to our stand at any time and enter our prize draw

Join us

today

Stand G500

& enjoy a treat Design: ND Conseil

at 5 pm


BRIEFS

Spanish DMC E&TB Group, which has been a member of the Barcelona Convention Bureau for the past four years, has announced that it is now joining the Catalunya Convention Bureau (CCB). E&TB’s announcement comes hot on the heels of the group receiving its ISO 9001:2008 certification. Stand N500 Creative Travel - India, now in its 35th year of business, was recognised with two global awards – “Asia’s Leading Destination Management Company” and “India’s Leading Destination Management Company” – at the 2012 World Travel Awards Ceremony in Singapore on October 18th 2012. Stand D600

After 38 years, Compass Tours Incoming & Top Tours Travel has decided to change its name. The company will now be known simply as Compass Tours Incoming. The decision was taken to focus on one name only to strengthen the brand and allow easier recognition of the company. Stand F150

DESTINATIONS In a recent survey conducted by Prague Convention Bureau, 50 per cent of respondents mentioned free Wi-Fi for delegates as very important; for international associations this percentage was even higher. Following these findings, the convention bureau is now guaranteeing free Wi-Fi to event organisers in most of the city’s hotels and venues that are members of Prague Convention Bureau. Prospective clients will be able to find which suppliers are offering free Wi-Fi by going to the convention bureaus website. Stand K800

Meet in Reykjavik – the official Convention Bureau in Reykjavik Iceland – is a newly founded association that aims to showcase the best the city has to offer the meetings and events community and to serve as a gateway to Reykjavik and its broad range of infrastructure and services. Stand J650 The International Astronomical Union, which brings together scientists in the fields of astronomy and astrophysics from more than 70 countries, has announced it will be holding its 2018 General Assembly in Vienna. The event will last more than two weeks and its expected 3,000plus delegates will generate some 30,000 bed nights for the Austrian capital. Stand i250 The city of Cologne will be hosting the 11th International Congress of the International Academy of Pathology and the 28th Congress of the European Society of Pathology between September 24th and 30th 2016. In order to showcase what the city has to offer the thousands of delegates expected to attend the event, a team from the German Division of the International Academy of Pathology and the Cologne Convention Bureau travelled to this year’s congress, which took place in Cape Town. The event will be held in the Congress Centre at Koelnmesse. Stand J100

HOTELS & VENUES Swissôtel Sydney has unveiled stage one of its newly renovated conference and meeting facilities with the renovation of its function rooms. The second stage of renovation is almost complete with the refurbishment of four meeting rooms and its two dining outlets. The renovations have been a direct response to increasing demand for five-star conference and meeting facilities within the city centre. Stand F230

This year sees the Kempinski Hotel Corvinus Budapest celebrate 20 years of dedication to innovation in the hotel business. Opened in 1992, József Finta’s landmark building brought a bold modernity to Erzsébet tér. Recently, the hotel has continued to underlined its reputation for innovation, with the introduction of Hungary’s first electric vehicle charging station on the hotel’s premises and an interactive iRiS Sommelier iPad app in its Restaurant Giardino, which allows diners to browse the hotel’s wine list, enhanced by the stunning images and detailed descriptions of the products. Stand G700 With Düsseldorf emerging as a major media business centre, the Hyatt Regency Düsseldorf is looking to capitalise on this with the opening of a new property. Located in the Düsseldorf MedienHafen business district, it offers 290 guestrooms and 13 suites, all equipped with cuttingedge technology, high-speed internet access and a dedicated work area. Guests can also enjoy a selection of restaurants and bars, as well as the Rive Spa & Fitness. The venue also offers 850sqm of event space and meeting facilities. Stand E460 Hotel chain IHG (InterContinental Hotels Group), continues its growth in Spain with its first Hotel Indigo in Barcelona. The Hotel Indigo Barcelona-Plaza Catalunya is based in a historical 19thcentury building and features 77 bedrooms. Currently there are 46 Hotel Indigo in the world and 52 in the development pipeline, which will be opened over the next five years. Stand E400 Warwick International Hotels, which represents over 50 hotels and resorts across five continents, has unveiled its new directory which aims to reflect the strong identity, unique setting and special atmosphere of its venues. Among the latest properties to join the Collection are the Hotel Jardin Savana Dakar, Senegal and the Melody Hotel in Sweden. An “edirectory” Collection is also available online. Stand H630 Thon Hotels has recently opened a new property in Brussels. Thon Hotel EU is a four-star hotel with 405 rooms, 37 apartments for long-term rental and 10 large meeting and conference facilities. Stand J500

Designed by the internationally acclaimed Zeynep Fadillioglu, the Marti Istanbul, opened its doors in July this year. The hotel has 270 guest rooms and suites spread over 11 floors, plus four bar and restaurant areas, a dining area in a courtyard setting at the centre of the hotel and the Atrium Restaurant that offers guests all-day dining. There is also a traditional Turkish spa situated on the 11th floor. Stand L400 Continuing its strategy of maximising its meetings business, the five-star Gulf Hotel, Bahrain, has joined ICCA (the International Congress and Convention Association). The Gulf Hotel’s conference and convention facilities include 29 meeting venues.  Stand C600 2012 has been a year of expansion for Leonardo Hotels, with the addition of three new fourstar properties to its chain, as it continues towards its goal of operating 100 properties by 2015. The Leonardo Hotel Vienna enjoys a central location and features 213 bedrooms, a restaurant with a bar, a VIP lounge as well as three meeting rooms of up to 100sqm. The Leonardo Hotel in Berlin forms part of a superb new building complex that as well as luxury apartments will also house offices and commercial premises. Finally, the Leonardo Hotel Völklingen – close to the former Völklingen Ironworks, a UNESCO World Heritage Site – will have 98 bedrooms and be equipped with three conference rooms, a restaurant with bar and sun terrace and a spa area. Stand K200 Diamonds may not only be a girl’s best friend because they’re a beautiful gem, they are also renowned for their detoxifying and healing properties. Now you can explore these properties for yourself at the Gem Spa at the Fiesta Americana Grand Coral Beach Cancún Resort & Spa, thanks to the products from the luxury skincare line Natura Bissé. Stand D350

Cameron House on Loch Lomond, Scotland, has had a stellar year. Not only has it won the Best Resort Hotel UK, 2012-2013 in the International Hotel Awards, but has also been awarded the prestigious honour of Scotland’s Best Spa in the Good Spa Awards. Stand G300

TECHNOLOGY Sendsteps Q&A mobile phone app allows questions to be submitted in real time via SMS, the internet or Twitter. Not only does it operate on everyday devices like smartphones and tablets, but it also ensures anonymity for delegates encouraging more and better questions. Stand O365 With Google predicting that smartphone usage will hit 70 per cent in Sweden by the end of 2012, and having seen its objectives for online bookings from mobile being surpassed in a matter of months, Swedish hotel chain Scandic Hotel has created a special mobile website to help guests manage their bookings. Guests can use their mobiles to book rooms, claim free nights, register feedback and suggest future functions. Stand i600/j500

SUSTAINABILITY Energy consumption and waste create the highest environmental load at the Helsinki Exhibition and Convention Centre, but since 2007 the venue has reduced the amount of its unsorted waste that ends up in landfill from 44 per cent to 6 per cent in 2011. “Today, the sorting of waste is possible across the whole centre, and we have managed to control energy consumption despite major investments in new premises,” commented Lasse Willberg, Property Manager at the centre. Stand: i420 Expo Hoteles & Resorts is targeting sustainability as a key way to add value to its meetings and events offering. Over the next two years, the chain has committed to reinforcing its social and environmental responsibility policies: each of the six hotels in the group will work to a series of benchmarks, which include reducing the use of energy by 12 per cent; CO2 emissions by 18 per cent; and water consumption by 10 per cent; as well as improving energy efficiency at its current facilities; and increasing the use of solar and renewable energies. Stand M500 The eco-friendly hotel in Slovenia, the Bohinj Park ECO Hotel and Resort, is expanding to include a ski resort with a direct train access to offer skiers a sustainable way to get there. The new resort will connect two existing ski areas along with new ski slopes of up to 47 kilometers. On top of the skiing, the resort will include a snow park, ski-cross, bike-park (summer months only) and a range of restaurants. Stand J570A

BRIEFS

Continuing its global expansion, Ovation Global DMC recently announced offices at eight new locations across Asia (Cambodia, Laos, Myanmar and Vietnam), Europe (Portugal and Ukraine), Latin America (Panama) and the Middle East (Qatar). Destination services in each location will be provided by Strategic Partner companies chosen by Ovation for their industry reputation, financial stability and operational excellence. Stand H300

Business Events Sydney announced that Sydney will host the World Youth Student Travel Conference (WYSTC) in September 2013 at the Sydney Convention and Exhibition Centre. The conference will generate A$5.4 million (€4.3 million) and attract more than 800 delegates from 80 countries. Stand E500

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SERVICES


DAYTwo

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It’s not every day you sail your team through a postcard

THERE’S NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENT. PLAN NOW, VISIT BUSINESSEVENTS.AUSTRALIA.COM

Wednesday November 28th


SERVICES

al Black Forest Gateaux (Schwarzwaelder Torte) to a visit to the biggest cuckoo clock in the world. The group also got on their bikes for a highly sustainable cycle tour of nearby Munich and even got the chance to attend the city’s famous Oktoberfest wearing traditional costume. Adding a splash of adventure, the last day of the tour saw the group outdoor climbing and experiencing the summer luge. Now that’s what you call reward and recognition! Stand N490

Night of a thousand diamonds

How do you add the ‘wow factor’ to a jewellery collection launch? Choose a major event that all the key players in the industry are attending, and then invite them all to an experience that really immerses them in the collection. That’s what Barton G did for an internationally renowned jewellery company recently; creating a shimmering seated dinner that made guests feel like they were in a jewellery box, reflecting the brand’s image of luxury, wit and uniqueness. The gala was held inside an aircraft hangar transformed into a forest complete with doz-

ens of real trees imported from the nearby countryside. The company’s new jewellery pieces were then displayed on artificial stumps, as if created by elves in an enchanted wood. After the reception, guests were led into a dazzling mirrored hall, where the light of hundreds of candles was reflected in the walls, ceiling and floor. Here, the sense of being in a gem-like prism was complemented by a sumptuous dinner. Certainly seems like the jewel in Barton G’s crown! Stand A415

Well, they say great things come in small packages, and that’s certainly the case with Malta when it comes to the variety of incentive possibilities in such a bijoux destination. Some 60 sales staff from Germany discovered this recently while on a motivational trip to the Maltese islands. In just four days, they soaked up Malta’s rich culture and

history along with enjoying an action-packed time. This included a speedboat trip to Gozo for a Jeep treasure hunt, swimming in crystal clear lagoon waters, participating in a Sailing Regatta, volley ball and water sports,

ICCA celebrates 50 years of international meetings excellence

ICCA launched its 50th anniversary campaign at the closing session of the 51st ICCA Congress, which took place from October 20th to 24th 2012, in San Juan, Puerto Rico. The anniversary celebration will last throughout the year and will end with a big bang at the 2013 ICCA Congress in Shanghai, China. The launch unveiled a dedicated logo and website, an interactive history timeline, with pages where ICCA members can share their ICCA Congress memories, social media campaigns, and video interviews with dozens of members. There will be celebrations and innovative new activities at the ICCA Research, Sales and Marketing Programme in ICCA’s HQ city Amsterdam in June, and at all other events and tradeshows where ICCA is present in 2013. ICCA will also mark this milestone by publishing a special 50-year edition of its international association meetings Statistics Report.

“It’s important to celebrate such big anniversaries and the many successes of the past, but this campaign is just as relevant to ICCA’s future,” said ICCA President Arnaldo Nardone. “We want to demonstrate the incredible value that is generated by long-term membership, and celebrate the unchanged vision of ICCA’s founders that sharing information and building partnerships with colleagues around the world are far more powerful than working in isolation. I am sure that ‘ICCA 50’ will generate a fresh understanding amongst our members about the true value of belonging to our association.” ICCA Chief Executive Martin Sirk added: “This anniversary gives us a great platform for the next stage in ICCA’s evolution. During 2013 we’re projecting that we will pass the 1,000 member mark, so we’ll be investing in numerous projects to deliver more customised and personalised services, and we’ll also be rolling out a major upgrade to our services for international association meeting planners. It’s vital that as we continue to grow we retain the personal engagement that has been a hallmark of ICCA membership for half a century.” Stand B850

all wrapped in a sumptuous culinary experience. As the group gathered rejuvenated and motivated on the last morning for an excursion around Malta’s capital Valletta, it’s no surprise that everyone was sad to leave the island. Malta Tourism Authority Stand K550

Accessible travel services at EIBTM Accessible travel for meeting delegates is gaining momentum aided by recent EU legislations. Through partnering with Disabled Accessible Travel, Pacific World, the official DMC for EIBTM, will offer a wide range of accessible services at the show (available on request) including: accessible airport transfers; accessible transfers hotel to event; accessible accommodation; accessible tour services, before, during and post EIBTM event (100 per cent adapted transport); scooter service for the duration of EIBTM (on site service); assisted caterings services (on site); and disability information service provided by disabled accessible travel (on site). The DMC is also a member of the Society for Accessible Travel & Hospitality that works to raise awareness of the needs of all travellers with disabilities and remove physical and attitudinal barriers to free access and expand travel opportunities. Stand F700

SERVICES

Surely one of the best ways to get immersed in a brand is to go back to its roots. That’s what Indigo DMC Group did for a group of high-performing customer relationship managers at Porsche Iberia, combining the trip of a lifetime to the Porsche Museum Stuttgart in Germany, arguably the ultimate brand experience, with a wonderful introduction to the Stuttgart’s culture and cuisine. After exploring Porsche’s fascinating origins, the 20 managers continued with a variety of activities ranging from the opportunity to prepare a tradition-

Malta means incentives

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A trip back in time


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DAYTwo

Wednesday November 28th


DESTINATIONS

Vintage car rally in Myanmar

mar will be launching this exclusive, first of its kind event that will take 30 participants on an 18-day voyage of discovery through the back roads of this stunning country. Following decades of seclusion, those taking part will be able to marvel at the

beautiful landscapes, and unearth the country’s many architectural and cultural treasures. The journey will end with a few days relaxation at the unspoiled Ngapali Beach. Stand E520

Atout France welcomes new destinations

Paraíba, a new destination in Brazil

Nantes Saint-Nazaire and Marseille join the convention bureau to offer wider choice to buyers France has a wealth of culture and history for meetings and events planners to tap into, as well as everything you would expect from a prime European business destination. And its popularity is reflected by its ranking fifth in the 2012 ICCA country rankings while its capital, Paris, ranks second by city. In response to growing demand for more French destinations within the meetings industry, Atout France, the French Convention Bureau, is welcoming two new regions; Nantes Saint-Nazaire and Marseille. Aside from having been elected 2013 European Green Capital by the European Commission, Nantes offers an international airport – Nantes Atlantique International – that serves more than 60 national and international destinations. Each year the region welcomes more than 600,000 delegates and visitors representing more than 130 nationalities. Its eco-certified sites

©Le Voyage à Nantes - Olivier Metzger Hop on the Nantes van at EIBTM!

represent more than 60,000sqm of exhibition space and have the capacity to host up to 8,500 people in auditoriums. Meanwhile, Marseille is just a short flight from most of Europe’s capital cities, and also now offers direct flights to New York. The city has a significant collection of hotels, offering 7,000 rooms and including 150 five-star rooms and 1,600 fourstar rooms, with more in devel-

opment. When it comes to conventions and exhibitions, Parc Chanot, located in the city centre, has 5000sqm of exhibition space, and the Palais des Événements can now host events seating 1,600 to 3,200 people. For anyone looking to experience a different destination and sample a wider range of French hospitality, these two destinations will come as a welcome addition. Stand K400

Paraíba, in the Northeast of Brazil, is an up and coming leisure destination. But now, thanks to the construction of one of the best convention centers in the region, which is being built in João Pessoa, it is also gearing up to become a high profile business events destination. João Pessoa is also home to the project of Cabo Branco Polo Resort, which will transform the state with a central concentration of hotel development that will bring in a number of international networks and will expand the number of beds, which currently stands at 8,000. The Polo will also have areas for sports such as golf as well as a wide network of services.

Highlighting the growing popularity of the region, in the first five months of 2012 the number of visitors passing through Presidente Castro Pinto International Airport, in the Great João Pessoa, was up by 68.80 per cent over the same period last year. Currently, the Castro Pinto has a capacity to serve about 1.2 million passengers per year and will receive new improvements. Paraíba is also an excellent destination for cruise travellers. In partnership with the Convention Bureau of João Pessoa, the Dock Company, which manages the Port of Cabedelo, and the Ministry of Tourism and Economic Development, the port received 14 cruises in one season. Stand C450

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One of the most secretive countries in Southeast Asia is finally opening up to the outside world, and what better way to discover this hidden treasure than embarking on a vintage car rally across the country? In October 2013, Inspiration Myan-

Utrecht Convention Bureau is receiving a boost to its congress credentials thanks to Jaarbeurs Utrecht conference and exhibition centre, which is having a new entrance built. The construction of a new hall, the Galaxy, and the development of the new entrance will transform the Jaarbeurs Utrecht with an innovative and contemporary appearance. With its large panoramic window, the Galaxy, a room for congresses, dinners and other meetings, offers views of the renovated West station area. The new east entrance will be built underneath the Galaxy, and will be a spacious entrance providing access to the halls on the ground floor and the congress halls – including Media Plaza – on the first floor. Stand J300

DESTINATIONS

MAKING AN ENTRANCE


DAYTwo

Wednesday November 28th

MELBOURNE TO HOST MORE THAN 14,000 DELEGATES IN 2014

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DESTINATIONS

VIVE PARIS!

In 2012 and 2013 Melbourne will welcome over 153 business events to Victoria as a result of bids secured by Melbourne Convention and Visitors Bureau (MCVB). This will bring more than 50,000 dele-

gates to Victoria, resulting in an estimated 188,000 room nights. Melbourne also recently announced that it will host the largest medical conference ever held in Australia, the International AIDS Conference 2014.

Experience the French capital in the most French way… from inside one of the most French of all cars; the 2CV. Paris Authentic offers tours of one of Europe’s most romantic cities in its fleet of blue, white and red, soft top 2CVs. What better way to enjoy panoramic views

of its most renowned sites like the Eiffel Tower, Notre Dame, the Louvre and, of course, the Champs Elysées. Sit back, enjoy the ride and let the “Frenchy chauffeur” regale you with tales of Parisian life. Stand J450

THE CARNIVAL OF CARNIVALS

ing to Elsia Grandcourt, Chief Executive of the Seychelles Tourism Board, the event remains the only carnival where the best-known carnivals from around the world parade side by side followed by cultural groups from the Community of Nations. The 2013 carnival will take place from February 8th to 10th… so book now to avoid disappointment. Stand D240

The conference is expected to attract more than 14,000 delegates and generate an estimated A$80 (€64.7 million) in economic impact for the state of Victoria. Stand E500

A rich mix of style and substance

Croatia is an increasingly popular destination among tourists thanks to its unique mix of Mediterranean style and rich cultural heritage. However, the country is also in demand by business travellers. The Valamar convention centers in Dubrovnik, Porec and on the island of Pag offer meeting and event organisers the opportunity to discover the richness of Croatia for themselves against a backdrop of state of the art equipment and professional services.

Valamar Lacroma Dubrovnik offers a 1,200 capacity conference hall and a further seven fully-equipped meeting rooms, making it the largest convention center in the region. The ultra-modern resort lies just minutes from the city’s old quarter, and the four-star hotel offers 401 rooms and 16 suites. The Villa Polesini in Porec offers a spectacular alternative. A 19th century mansion, on the seafront of Porec’s old quarter, the venue offers four meeting

rooms split over two levels and able to hold up to 300 people. In the immediate vicinity, there is also the recently renovated fourstar Valamar Riviera Hotel & Residence. Finally, the four-star Luna Iceland Hotel on the northwest coast of the island of Pag is located in the tranquil fishing village of Jakinica. Why not hold your meeting in the shade of 1,000-yearold olive trees and overlooking a magnificent beach? The hotel has a capacity of 192 beds and offers a conference rooms for up to 180 people, as well as two meeting rooms in its business center. “Our convention hotels are surrounded by picturesque landscapes and offer business travellers the perfect environment to combine business and recreation,” said Sandra Enders, Management Board member of Valamar Hotels & Resorts. Croatian Convention and Incentive Bureau Stand K500

This year the Seychelles’ Carnaval International de Victoria pulled the largest crowds the islands have ever seen in their capital, with over 35,000 persons watching the 60 international and local floats that paraded the streets for three days in March. Accord-

#eibtm25 Celebrate our 25th anniversary with us #eibtm25


1987 - 2012

A 25-year event technology timeline

by Corbin Ball, CMP, CSP Technology changes have been astonishing for both the meetings industry and for society in general. To see how far we have come, tech-guru Corbin Ball has put together a timeline of technology milestones.

1991

• PlanSoft begins development of Ajenis, the first attempt to standardise meeting specification communications between planners and hoteliers. The software rolls out in 1995. • School Home Office Products Association is the first group to use smart cards (plastic cards with integrated computer chips) for lead retrieval at its trade show.

1993

1990

• Tim BernersLee invents the World Wide Web.

• The first online meeting-registration tools emerge – all hand-coded by programmers. • Lee Travel takes over Internet World Tradeshows to managing housing. They provided the first housing website in 1996. From Lee Travel grows b-there.com, later purchased by StarCite. • Microsoft NetMeeting is released, allowing people to use their computer to “meet” and work together from remote locations.

1998

• ExpoCardWeb starts allowing exhibitors to access leads via a web-based tool. • AllMeetings.com provides a free online meetings costanalysis tool. • The Open Source Summit event is held, boosting the idea of free, publicly developed software.

1999

• PCNametag and LasersEdge develop software for laser-printer badges. • McNametag, one of the few meeting-industry software programmes ever written for the Macintosh computer, is released.

www

• MPINet, the first online discussion group for meeting professionals, is created as a forum on CompuServe. The service grew to more than 2,600 members before closing in 1997 losing ground to web-based forums.

...1995

1989

1994

• The first software to track meeting sourcing is introduced by McGettigan Partners (now Maritz). In 1998, the company releases an upgraded version with a web interface under the name Real-Planner. In 1999, this becomes StarCite. • Registration Control Systems and Galaxy provide magnetic stripe cards for trade show lead retrieval.

1996

1988

• 1D barcodes emerge as the first generation of paper-based automated lead systems for tradeshows. • 16 hotel chains fund The Hotel Industry Switch Co., to electronically link the global distribution systems (GDS) with hotels’ reservation systems. THISCO later became Pegasus.

2000

• PowerPoint 1.0 (originally called Presenter) is released. • MPI formed one of the first meetings industry technology groups: the Computer Special Interest Group.

1995

• Conferon creates PlanSoft (later Mpoint), the first comprehensive searchable meeting facilities online database and RFP engine. Plansoft.com comes online in 1997. • Reed’s InterMedia trade show is the first to use two-dimensional barcode paper-based lead badges, allowing exhibitors to extract full contact information from a badge. • Holiday Inn opens the first hotel website with online purchasing of sleeping rooms.

• The San Francisco Miyako Hotel (now the San Francisco Radisson) provides the first online RFP. • Passkey, one of the first online housing companies, is founded. • Cardinal Communications creates the Meeting Industry Mall, the first Webbased interactive meeting industry portal. From this grew the MIMlist.

• HotDatesHotRates.com becomes one of the first websites to offer “distressed inventory” at discounted rates. • SeeUthere.com launches one of the first event planning ASP (renting web-based) software. Evite.com launches a consumer-oriented site, eventually purchased by Ticketmaster.

1987

1996-1997

• Most of the major hotel corporations and meeting industry associations developed websites. • The first template-based meeting registration tool is released by RegWeb. This allowed planners to set up registration pages without a designer.

• The first virtual trade show, ExpoExchange, is held. • SpotMe presents its mobile device, allowing attendees to see pictures and contact information of people standing nearby. Session information, polling and more were later added. • GetThere Direct Meetings provides the first online group space reservation tool. • APEX (Accepted Practice Exchange) initiative is started by the Convention Industry Council, the first voluntary standards initiative for the meetings industry.

2001

• SeeUthere.com and TRX ResAssist offer the first online, real-time group airbooking products. StarCite offers the first Web-based, two-way, real-time RFP tool for meeting space and rooms. • Growing numbers of attendees search online travel sites such Expedia, Travelocity, Orbitz, and others — to book “outside the block”. This creates attrition problems for planners.


DAYTwo

Best EIBTM ever, we expect to exceed last year’s figure of £52 million worth of business enquiries. We have organised three fam trips with North American, South American and Norwegian buyers. EIBTM plays an absolutely crucial role in our marketing strategy.

Visit London (Exhibitor, 2009)

Mr Zulkefli Hj. Sharif, Chief Executive Officer, Malaysia Convention & Exhibition Bureau (MyCEB)

We had really high expectations for EIBTM this year, and the results have been a dream come true. We’ve had more follow ups with existing clients that ever before, and feel that this year’s event has been the best ever.

Very worthwhile attending for our purposes. We achieved in three days what would take two months of travelling.

Robert du Bois, Global Aero Logistics (Trade Visitor, 2008)

2012

2010

• Skype provides high-definition video conferencing. • Mobile apps specifically for events and tradeshows see explosive growth with hundreds of new companies providing services emerging.

2007

• The South by Southwest (SXSW) Conference becomes a tipping point as popularity for Twitter sees number of tweets rise from 20,000 to 60,000 per day.

2002

Arnaldo Nardone, President, ICCA 25 years!!! And still going strong: always innovative and energetic! What a great achievement! On behalf of ICCA members from every corner of the world, I congratulate the EIBTM team on its continuing success, and wish you another 25 years of great achievements. ICCA is very proud to be a long-term business partner and contributor towards this great story, and our association continues to formally endorse the global importance of this superb trade show.

This content was edited and does not correspond 100 per cent to Corbin’s selection. • Active Network acquires StarCite. Previous merges of these two companies include some of the major pioneers of meetings technology: RegWeb, b-there, seeUthere, PlanSoft, OnVantage, RegOnline and WingateWeb. • Cvent acquires SeedLabs.com and CrowdCompass – as part of a wider trend for online registration companies to provide mobile technology services and apps.

24

CELEBRATING 25 YEARS

Geir S. Vik, Managing Director at Destinasjon Ålesund og Sunnmør (Exhibitor, 2010)

TODAY

On behalf of MyCEB, I would like to congratulate EIBTM on its 25th glorious anniversary. For MyCEB, participation in EIBTM is very important as it is one of the leading tradeshows in Europe that provides the platform for us to engage with the international European market. It remains as a great place to establish business leads, networking and increasing the presence of Malaysia. The networking opportunities, exposure to technology, education and innovation helps us to keep abreast of the new developments and best practices in this thriving market. We look forward to growing with EIBTM and to moving forward in positioning Malaysia as Asia’s Business Events Hub globally.

Wednesday November 28th

• Hyatt rolls out E-mmediate Meetings, an online meeting-booking tool for small meetings. From this comes E-mmediate Response, the first realtime, two-way connection between an RFP site (StarCite) and a hotel sales system. • Web-based meetings matchmaking programs are developed. The first was Columbia Resource Group’s Rio product. Others to follow were IntroNetworks and ExpoExchange’s Smart Event. • Mobile web logs (MoBlogs) are first used in a meetings setting with technology companies leading the way.

2009

2011

• FutureWatch 2011 and others indicate that more than 80 per cent of meeting professionals use smartphones and other mobile devices in their jobs. Yet, relatively few planners (9 per cent) have used mobile applications yet for their own meetings. • The first “virtual wine tasting” occurs at Event Camp Europe using Google Hangouts (a free multiple location video conference product). • Cvent receives a $136 million (€104.9 billion) investment, the largest round of funding in the history of the meetings and events technology industry.

• Seasite.com launched: the first web-based RFP tool designed for meeting professionals to source cruise meetings and events.

2008

• Amlink merges with Certain Software. • Active Network is acquired by two major online registration companies: RegOnline and WindgateWeb. • Launch of the Cvent Supplier Network, the largest free marketplace that connects event planners with venues. • More than $7 billion (€5.4 billion) worth of group business flows through the system in the next four years.

2006

• Web 2.0 technology starts to be used by the meetings industry including blogs, video blogs and wikis. • The two largest meetings consolidation technology vendors, OnVantage (a merger of PlanSoft and SeeUThere) and StarCite (a merger of StarCite, b-There and RegWeb) merge. • Mobile technology providers such as LogOn develop products for meetings including tools such as product directories, networking functions, schedules, and audience voting via cell phones.

2003

• A number of strategic meetings management programmes are developed and refined. • Intellibadge is the first to use RFID to track attendee movements in the exhibit hall and meeting rooms for IEEE meetings. • Wi-Fi high-speed internet access is deployed in more than 6,000 hotels, • The first product from APEX is delivered. Many more standards are later released including meeting history standards, site profile, requests for proposals, housing/ registration and green meetings.

2005

• The two oldest meeting planning software firms (Peopleware and Amlink) merge under the Amlink name.

2004

• The number of online bookings for Hilton Hotel exceeded those of their call centers for the first time. • Two of the major meetings technology vendors, PlanSoft and SeeUThere, merge to form OnVantage 



“The greatest glory in living lies not in never falling, but in rising every time we fall... Nelson Mandela (this also works for hybrid events!)” Gerdie Schreuders, Online Event Designer, Social Media Coach and Virtual Emcee; LiveOnlineEvents BV

“Innovation doesn’t mean you have to do extraordinary things, but to do ordinary things in an extraordinary way!” André Vietor, Managing Director of VIBO Congresos and Chair of IAPCO Training Academy “Love what you do. Passion in our industry is a key driver to our success and development. If you don’t love it then find what you do love.” Paul Cook, Managing Director, Planet PLanit LTD

“When the mouth is open for laughter, you may be able to shove in a little food for thought.” (Dr Virginia Trooper) Richard John, Managing Director of RJA GB Ltd and Workforce Development Fellow, University of Derby

Eric J.A.M. Bakermans,

Manager Marketing Meetings, Conventions & Events
Netherlands Board of Tourism & Conventions What is the biggest change you have seen that’s impacted the meetings industry over the past 25 years?

I’d say that communication technology has had the biggest impact on our day-to-day lives as well as the speed and required capabilities to digest it all.

What was better in 1988, what have we lost since then?

The music I would say. Long gone are the days of Bananarama, that typical U2 sound, The Pet Shop boys and the early days of success for Whitney Houston. But also: no mobile phones. If you weren’t there, you weren’t there. Simple as that. Oh, and of course shoulderpads! If you could change something in the coming 25 years, what would it be?

A more sustainable format of

living and wellbeing for a larger part of the world’s population. Growth is great, but with respect to people, planet and profit. I’d like to see growth based on sustainability rather than shareholder and stock exchange bubble value principles. Over the past 25 years, what has EIBTM brought to the meetings industry?

EIBTM was brought to my attention when I first started working for the national convention bureau as ‘a big tradeshow in Geneva’. Who would have thought that soon after, I became responsible for coordinating the entire event in Barcelona. Now, the show is an important part of our marketing communication throughout the year. The show has grown ever since and forms one the most important landmarks in the landscape of our industry.

Jackie Mulligan, Principal Lecturer at The International Centre for Research in Events, Tourism and Hospitality in Leeds Metropolitan University, brushes off her crystal ball and tells us about the future of our industry. Re-imagining the spaces, places and ways we meet will be the goal of this “tour and workshop on the move”, based on the MPI “Future of Meetings” study. Imagine EIBTM 2030: How different will it be? So, what will happen in a 2030 meeting?

The meeting timeline will be much longer. Online, meeting designers could collaborate more with delegates to create the content, because meeting content will be increasingly driven by delegates. I imagine invitations will be very targeted as more personal information will be available, providing we all continue to share more. Of course, that information will have a cost as our experts predict a growing personal information economy. And meeting and event invitations will need to clearly highlight the ‘What’s In It for Me?’ (or WIIFM) benefits attuned to the needs of the invitee, as the data will be there to make this straightforward. Increasingly sophisticated data systems will enable us to collect information about the delegate experiences in previous meetings too. We will have data that our delegates will expect us to use effectively to enhance their experiences. From that initial welcome “Hi, good to see you again, that speaker you liked so much last autumn is back… and we have a few people here who would like to meet you based on your online discussions” to real-time feedback during the meeting based on the feelings and demands of our attendees tracked through their devices and ours. The presentations will be sent out in advance so that when delegates attend the meeting, they would be able to lead the conversations too. The ‘experts’ may spend more time considering their insights in the context of the delegates… this will mean less knowledge transmission and more knowhow, context specific information – more pressure on presenters and facilitators, more focus on value.

Technologies will support and enhance networking, helping people connect almost literally on their radars who they should talk to, to get the most value. Planners will be charged with more contact facilitation in advance. The value of the meeting will be measured more than ever and more sophisticated mechanisms building on SMM and ROI will be available to live track experiences at events. The focus on value will be clearer than ever, if as predicted, travel costs rise along with carbon considerations. Presentations will be shorter, more interactive, more personalised to attendees. Networking or making real the virtual connections will be a critical success factor. Venues will need to facilitate connectivity, this is more than just providing hallways for the ad-hoc meetings that happen during events. And after the meeting? The best conference innovators will continue the relationship – helping their attendees build networks and gain value from the event. Successful meetings in the future will build communities that are year-round. What will be the most fundamental change?

There are so many changes. From the MPI research, the most fundamental driver for change is people. There will be more people from different places. More older people. More people of different generations. More ways to connect people. More ways to understand people. More ways to communicate with people. People will drive the most fundamental changes and the people-centred meetings industry should be ready to respond.

The invitations will be very targeted as more personal information will be available, providing we all continue to share more What new skills will be required for meeting planning? What should professionals get ready for: better technology, meeting architecture, strategy?

Becoming experts in interaction will be crucial. Looking critically at what we do and measuring the value of our meetings will help to enhance skills in this area. Having good critical judgment will be a crucial success factor as meeting designers will need to identify and analyse more information than ever before. And finally, “innovation”: A key skill for the future in every industry. Will a one-off event still make sense… or will it just be one touch point in a year-round relationship management?

A touch-point in year-round relationship management looks like a credible forecast. But oneoff events that build those relationships/communities will be critical for all industries. Many of our digital media experts expressed the need to connect in real-life to build loyalty for their online communities and followings. Jackie shares “Imagineering Tour: imagining meetings, events and trade shows in 2030” at 11:00-12:00, MPI Stand L700


CELEBRATING 25 YEARS

“Do not try to do everything when it gets to tech and social. Run little experiments and measure aggressively, you’ll decrease risk and find great opportunities for development.” Julius Solaris “Sustainability is often seen as an additional expense, but costs only increase when sustainability is an afterthought. If you start thinking about sustainability right at the beginning of your process, and integrating sustainable considerations in everything you do, you can look to decrease costs significantly.” Eloise Sochanik, Project manager, Positive Impact

Into the future...

25

Words of Wisdom


26

DAYTwo

Wednesday November 28th


HOTELS & VENUES

In the quest to find something that little bit different to help engage delegates, event organisers are searching out more and more unique locations for their events. Those looking to break away from the conventional conference trail would have found exactly what they were looking for in London recently at the Unique Venues of London (UVL) Expo.

Heralded by the London venue marketing co-operative, which represents 78 unique properties in the UK capital, as its most successful expo yet, the event saw a record number of attendees. Guests to the expo, which was held at Somerset House on the banks of the river Thames, were also taken on a tour of four UVL members, showing the variety of venues on offer. These included HMS Belfast, the Museum of London, Trinity House and Tower Bridge. The successful day was then rounded off with an evening event at Tower Bridge. “We are delighted with the turnout at our fourth Expo, and remain very proud of the fact that we have so many unique venues able to hold fantastic and memorable events,” said Moya Maxwell, Head of Commercial Programming at the Royal Opera House and Chairman of UVL. So it seems that daring to be different really does pay off. Stand G200

The key to getting out of the current crisis is not only innovation but also inspiration, according to Stephan van der Meulen, General Manager of the Bel Air Hotel in The Hague. To ensure his hotel not only talks the talk, but also walks the walk, it has teamed up with its museum neighbours to make its meetings more inspiring. In association with the Gemeentemuseum, the hotel is staging an international art exhibition YesNaturally, which taps into the current drive towards sustainability, and aims to challenge people’s perceptions and mindset in this area. One particularly notewor-

thy piece of “inspiration” is the insect tour, where participants are dressed up in an insect’s costume to experience the world around them from a new angle. “Seeing the world from the perspective of an insect is something every manager should do. They would immediately add nature to the agenda of next week’s management meeting,” added Gevers.

The exhibition will run from March 16th to September 1st 2013. The Bel Air Hotel is located in the museum quarter of The Hague, next to The Hague Municipal Museum and World Forum, and provides 300 rooms and state-of-the-art meeting facilities up to 500 persons. Stand J300

Sheraton celebrates 75th birthday in style Sheraton hotels has been celebrating 75 years of business this year, and what better way to mark that milestone than by opening a new hotel in a thriving destination. This is exactly what the brand did amidst a host of other activities and special offers, with Sheraton Macao Hotel, Cotai Central opening its doors on Sep-

tember 20th 2012. The new hotel is the largest hotel in Macau and Starwood Hotels & Resorts’ largest hotel in the world. Nestled within Macau’s newest, most exciting fully integrated resort complex, Sands Cotai Central, on Asia’s own bustling Las Vegas strip, the hotel offers 3,896 rooms. Signature offerings include the Sheraton

A “SILENT” WELCOME

Sweet SleeperSM Bed, Sheraton Club, Club Lounge, Link@SheratonSM experienced with Microsoft, Shine Spa for Sheraton and Sheraton Fitness Programmed by Core Performance. “The 75th anniversary of Sheraton Hotels & Resorts is an exciting time for the brand,” said Vincent Ong, Senior Brand Director, Asia Pacific, Sheraton and Westin Hotels & Resorts. “Over the decades, Sheraton has risen from humble beginnings to extend its reach all over the world. The brand has become a global icon, synonymous with a rich heritage, luxuriously comfortable guest experience, and ability to bring people together.” Stand E700

The Oberoi Group makes its mark in Gurgaon

The Connaught, situated in London’s Mayfair, has unveiled “Silence”, the stunning sculptural water feature created by world-renowned Japanese artist Tadao Ando. Silence marks the completion of public area improvements to Mount Street and Carlos Place

areas of the property, spearheaded by Grosvenor Estates. The Connaught has been closely involved in the commissioning of the water feature, which follows the recent £80 million (€99.7 million) restoration programme of the hotel. Stand G200

With hotels in Udairpur and Jaipur rated among the top five hotels in the world for service by readers of Travel + Leisure magazine, quality is something of a watchword for

The Oberoi Group. Its hotel in Gurgaon, India, is now ready to take on more meetings. Located in the business district and 15 minutes from New Delhi International Airport, The Oberoi Gurgaon and its associate hotel, Trident Gurgaon, offer an ideal destination for conferences, events and incentives Both hotels are set in a 16-acre complex featuring landscaped gardens offering a serene setting in the city. Together, the properties have 338 rooms and suites,

five restaurants across both hotels, and guests can enjoy seamless billing between the properties. There are also 10 indoor and outdoor banqueting venues to accommodate up to 1,000 guests. Recreational facilities onsite include a 24-hour spa at The Oberoi, 24-hour fitness centers at both hotels, an International Salon, Luxury retail arcade and a Contemporary Indian art gallery. Stand D730

HOTELS & VENUES

Marketing co-operative displays London’s most unique venues

Green inspiration

27

Unique Venues of London showcase hits new heights


DAYTwo

Wednesday November 28th

The Salviatino Collection If you like Tuscany, you’ll love Il Salviatino, one of Italy’s hottest new hotels. The palatial 15th-cen-

tury villa captures an elegant 21st century take on its aristocratic past, with frescoes, handcrafted

28

HOTELS & VENUES

Memorable ‘Meeting Moments’

leathers and works of art sitting effortlessly alongside hi-tech facilities. Stand: H550

For meeting planners looking for support in their hotel management, NH Hoteles has launched their Meeting Moments programme with a range of innovative services. The programme will be available in more than 400 of the company’s hotels in the

first quarter of 2013. The group has more than 2,500 rooms across the world, of which about 650 are in Spain, and capacity for 98,000 people (34,500 in Spain). NH Hoteles also offers an ‘Ecomeeting’ package for those wishing to offset CO2 emissions associated with their event. Stand G550

What you already know about Germany...

- Berlin -

- Cologne -

- Düsseldorf -

- Frankfurt -

- Hamburg -

- Munich -

- Stuttgart -

Find out more – at your next convention. Or at our destination booths, EIBTM Barcelona. The innovative SevenCenters are located in some of Germany’s most attractive and fascinating destinations. Congress organizers are guaranteed the prime conditions to make an event of any size a resounding success. 012

2 ovember 27 - 29 N , Spain · a m n o lo .c e rc tm Ba www.eib

t our Visit us a oths on bo i t a n i t s e d

GERMANY. The No.1 congress destination in Europe. www.sevencenters.de Contact: Mandy Pahl – Office Management SevenCenters of Germany Phone: +49 (0)2 11 / 45 60 - 84 98, Fax: +49 (0)2 11 / 45 60 - 87 84 98

10th Anniversary


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MAke ToronTo your first decision!

Successful meetings start with Toronto’s award winning team – we continue to be on top of our game with impressive rankings and recognition, and the biggest names in meetings and conventions are signing up to get a piece of Toronto action. A dynamic destination with spectacular service awaits you.

Meet the faces of Toronto’s renowned CVB, visit Alice and Mark in booth A300 at the Canada stand today! Alice Au – Association Conferences Director of Sales, International aau@torcvb.com

MArk crAwford – Corporate/Incentive Meetings Account Director, International Corporate mcrawford@torcvb.com

Funding provided by the Government of Ontario.


Visit us at our stand

DAYTwo

Wednesday November 28th

K750

30

www.visitbratislava.eu

Paris? Moscow? Elba?

Sydney? Oslo? Helsinki?

Napoleon relaxing in the Main Square.

The Danubiana modern art gallery, within less than one hour by boat from the city centre.

You can find it all in Bratislava.

You can find it all in Bratislava.


ing rooms, VIP lounges and prefunction rooms furnished with premium facilities and features within a landscaped courtyard. Delegate accommodation will be no problem, as the Desaru Convention Centre will nestle between the Sheraton Desaru Resort and Plantation Hotel. The venue is also strategically located to enable easy access by land, sea or air via the Senai International Airport in Johor, or the Changi International Airport in Singapore. Stand D550

cessibility. Located just a stone’s throw from the capital’s attractions, the hotel is situated in a completely renovated four-story building that has become a landmark among local residents as it is located next to the historical, and still fully functioning dry-

dock. Reykjavik Marina, which opened in the spring of 2012, strives to deliver a more authentic Reykjavik experience, by synthesising the city’s rich maritime history with its colorful, vibrant and modern present day culture. Stand J650

Historic Conference Centres of Europe welcomes its latest member, the Kliczkow Castle. Built in 1927, the venue offers 89 carefully renovated rooms, six fully equipped meeting rooms, restaurant and bar, spa and wellness centre. In winter, the Castle organises sleigh rides with flaming torches. Stand K110

A MODERN BEAUTY

There aren’t too many restaurants that have won awards just a week after opening, but that’s exactly what happened recently to the Road Hole at the five-redstar Old Course Hotel, Golf Resort and Spa, in St Andrew’s, Scotland. Re-launched by Simon Whitley, Master of Culinary Arts and Director of Food and Beverage at the Hotel, the Road Hole presents menus that showcase the best in seasonal Scottish produce.

Download EIBTM Show Daily www.eibtm.com/showdaily

A clear sign of the high standard of the restaurant’s food is that shortly after re-opening, the eatery was named Hotel Restaurant of the Year at The Ninth annual Scottish Hotel Awards, dubbed the flagship awards for the Scottish hotel industry. “The past few weeks have been very special,” said the Road Hole’s Head Chef Ross Marshall. “The timing of the award is perfect. To be recognised with this award is not only a great honour, but also a fabulous testimony to everyone’s hard work.” And if that wasn’t enough, incredibly, the Old Course Hotel won three more awards at the Scottish Hotel Awards, confirming its status as one of the most prestigious leisure and business establishments – and 19th holes – in Scotland. Stand G300

Icelandair Hotel Reykjavik Marina received the 2012 City of Reykjavik beautification award in August this year, for its appealing premises and surroundings; the property was considered both stylish and original with good ac-

31

The Home of Scottish Cuisine… in the Home of Golf

Event orgainsers and meeting planners looking to inject a little piece of paradise into their events will find it at Malaysia’s new Desaru Convention Centre, when it opens in 2015. Located on the Desaru Coast, which spans over 3,900 acres of land along a pristine 17km beach overlooking the South China Sea, the new venue features an exhibition space of approximately 1,200sqm and banquet area to accommodate up to 1,000 people. It will also provide four meet-

A CASTLE FOR YOUR MEETINGS

HOTELS & VENUES

Convention centre to open on stunning Desaru Coast


DAYTwo

Wednesday November 28th

3★ & 4★ Apparthotels

Put your meeting or event in our hands Welcome to The Relais Spa and Residhome residential hotels. We can help you organize your events.

The art of meeting Plan your next event in France, in one of our establishments.

An oasis of relaxation Take a break and end your workday with a moment of relaxation. The Paris-Charles de Gaulle Relais Spa will soon be opening its 650 m² Spa. Choose from the swimming pool, Jacuzzi, steam room, sauna, beauty treatments, massages...

Order your Meetings and Events brochure The new Meetings and Events brochure is now available. To receive your free copy, contact us at brochures@residhome.com

Come meet

us!

We will be at EIBTM, stand K400. Don’t hesitate to contact us today on +33 (0)6 14 23 24 48 or +33 (0)1 39 94 70 64. Information and reservations:

+33 (0)1 53 23 38 38

www.relais-spa.com - www.residhome.com The Relais Spa and Residhome brands are trademarks of Réside Etudes Apparthotels Group.

RCS Paris 488 885 732 - © November 2012. Document is not contractual and solely for informational and advertising purposes. Pictures are not contractual.

32

Enjoy the comfort of our conference rooms, our range of personalized services and the professionalism of our teams.


TECHNOLOGY

You have one sentence to convince our readers to finally get serious about social networks…

Your social network is the most valuable resource you have in order to create added value; it offers you the knowledge, creative ideas and relationships you need to be an outstanding professional.

In your events, deploy a ‘Social Media Genius Bar’, a space where people can receive advice on how to get started, or how to get further with online technology Could you give us an example of a successful conference using social media for a B2B audience?

The deployment of a ‘Social Media Genius Bar’, where people can receive one-on-one advice on how to get started, or how to get further with online technology. I was involved with a desk like

this at the conference of the European Society of Organ Transplantation (ESOT) in Glasgow in 2011 with 3,500 delegates. We will also be manning a similar desk at MPI EMEC in Montreux this coming January. Conferences, especially multiple day events, create a great opportunity for people to get started with social networking. This can be stimulated and facilitated by providing the physical space for them to meet in. This place can also function as a ‘Tweetingpoint’ (Twitter version of a meetingpoint), for people who have interacted online and want to meet in person. Attendees can have a great experience by learning how to use these social technologies effectively.

Social networks are a fantastic way to prepare for an event and to get more out of it. Gerrit Heijkoop has done his homework before coming to EIBTM… have you? Here are the five steps of his social preparation. My ‘social homework’ is aimed at ‘not missing anyone in Barcelona that I already know’ and consists of the following five steps: • My network’s experience: for the past few months, whenever EIBTM was mentioned by someone, I would ask them when they were going and which events they would be attending. This allows me to harvest the collective intelligence of my network, minimising the chance that I might miss out on something important. • LinkedIn Events & Groups: I search both LinkedIn Events and LinkedIn Groups for EIBTM. I use the LinkedIn event to scan for people in my network that I already know. Whenever I find someone, I send them a message stating that I will be in Barcelona too, and that I am

Gerrit Heijkoop, Executive Partner, and Social Network Consultant for Events & Conferences at How Can I Be Social (HCIBS), will be holding the session “Listen & #Daretogive: Social Media in meetings & events” at 15:30 in Room 4.2. Open to all.

• Twitter ‘hashtag’ #EIBTM: I use Tweetdeck (the OLD version) to manage my Twitter accounts. A few weeks before the show, I add a search column for “EIBTM” to keep an eye on what’s going on there and respond if I can. I also tweet with the hashtag #EIBTM every once in a while. When the volume of tweets at the hashtag pick up, it will become too much to follow, but by then I will have switched to my ‘All Friends’

• Other lists of attendees: if I can get my hands on any other list of attendees in Barcelona, like the guestlist of the FRESH Diner for example, I will scan that list too. And again, if there is anyone on the list that I know, I will send them a message to increase the likelihood of a faceto-face meetup. • Sharing my own presence: In order for my network to use the same approach, I make sure my presence in Barcelona is shared across as many channels as possible. Especially because I am giving a session and would not like to look at empty seats.

Videoconferencing technology advances explained

Be it for hybrid events or as an alternative to small meetings, videoconferencing is among the technologies that have evolved most, particularly in terms of quality. Glenn Wastyn, CEO of Global Videoconferencing Network NV looks at the latest developments in this field.

Is Twitter the king of social networks for events and meetings?

Definitely. Twitter and live events are a match made in heaven. The public nature of the updates, which allow both organiser and attendees to search for other people talking about the experience is an incredibly powerful combination. The real-time short updates and pictures create a ‘virtual layer of chatter’ around the event. However, the organiser needs to facilitate this by providing attendees with free high speed Wi-Fi, a clear hashtag and interesting content to share.

looking forward to seeing them. The same goes for the group: I will monitor if any members that I know are active in discussions so that when I meet them in person, I might be able to refer back to that.

column (showing tweets of everyone I follow) and filter that on “EIBTM”. This gives me all of the people that I am following and who are talking about the show. Often I will then message these people saying that I am looking forward to meeting them.

How would you describe the latest advances in videoconferencing? How have things improved?

Firstly, the quality of the image has drastically improved thanks to HD cameras, codecs and displays. Secondly, new sound algorithms means you have improved directional sound capture and surround sound playback, which matches the image source with the audio source. Finally, higher bandwidth enables these highquality images to be shared around the world. The quality and availability is going to continue to improve

thanks to more efficient software and standards (like H265), which will send high-quality images at lower bandwidth, making it possible to have decent video over smartphones for person-toperson calls. Furthermore, more providers are becoming increasingly interoperable, which allows you to call more people from the same device. Although the technology may be improving, the system is only as strong as its weakest link. Only if you have full control over the whole system can you guarantee best quality and reliability. Therefore, I predict the biggest step forward in the next three years will come when videoconferencing networks offer virtual communication as a service, the same way a commercial airline offers air travel. Companies no longer buy equipment, but rent a high-end videoconferencing seat via their travel agencies and online booking tools.

Can you give a few tips to professionals looking to include some videoconferencing during a conference. What are the common errors meeting professionals make?

• 90 per cent of the work is in the preparation at the event site and at all the remote sites. Give a project manager at least a month to get all the ICT information (IP addresses, network providers, equipment manufacturers and models) from all the sites and setup test calls through the firewalls at least two weeks before the event. • Try to use different or exotic technologies as little as possible. Stick with professional industry standards. • Don’t use wireless networks as they are more unstable and event participants can significantly impact the availability of the bandwidth.

TECHNOLOGY

Gerrit Heijkoop takes you on a journey through how to approach new social technologies in your next meeting or event, and how to create a ‘Social Scenario’ – a combination of a storyline, tools and operations, designed to support certain business processes. We stopped tweeting and asked him how to successfully include these connecting tools in our meetings and events.

Have you done your social homework?

33

Using social technologies in meetings


DAYTwo

Iceland is just 3 hrs from EUROPE & 5 hrs from the USA

Let's meet in the middle

Put some truly out-of-the-ordinary experiences on your delegates’ agenda, by offering them a gourmet dinner on a glacier, whale watching, bathing in natural hot springs, bread baking by an active sprouting geyser, a snowcat drive under the Aurora Borealis, a lunch meeting at the Blue Lagoon and many other unique delights.

34

The new Harpa Concert Hall and Conference Centre is located in the very heart of the city, just a short distance away from a broad variety of 4 star hotels, venues and boutiques, including several internationally known brand names. Soltun 26 | IS-105 Reykjavik | Tel: +354 527 6666 | www.MeetinReykjavik.is

Wednesday November 28th


Getting social media to work in meetings

The event in the palm of your hand With budgets ever tighter and sustainability high on the delegate agenda, event organisers need a way to create interactive apps to guide attendees through their meetings as cost effectively as possible and so wave goodbye to the traditional cumbersome paper-based versions. Twoppy allows planners to create smartphone event apps for free, or very cheaply if they add their own branding. Twoppy is a fully self-service,

web-based solution, and all organisers have to do to start using it is to visit twoppy.com. There, they can submit full details of their event from agenda and performer details to interactive venue maps. They can then quickly and easily publish their own tailored mobile event guide to keep attendees informed at all times. It really never has been cheaper or easier to put your event in someone’s pocket. Stand O365

Put the fun in meetings with GamifyApp Fun has always been a great way to aid learning and engagement. With EventMobi’s GamifyApp, organisers can introduce healthy competition into their meetings, making them more fun, engaging and ultimately more effective. The app integrates game mechanics in all aspects of the event, from training to team building to networking. Using their smartphone or tablet, attendees can complete quizzes, solve challenges and perform different tasks to help them understand concepts and assimilate information more effectively. GamifyApp can also motivate and incentivise delegates through the earning of points and virtual badges, which can be used to collect prizes and giveaways at the event. Attendees can also use the application to keep track of their performance and that of their competitors. “In this culture obsessed with smartphones,” said EventMobi Chief Executive Bob Vaez, “asking people to leave their phone

behind is useless. Instead, we have designed a game for these devices to involve them in an event. And there’s nothing better than a good competition to capture the attention of people.” So next time you’re in a meeting, don’t turn your smartphone off, turn it on! Stand N195

There are many examples and even EIBTM is doing a fantastic job. It caught my attention a month before the event, they had a great Twitter page and their daily engagement via @EIBTMevent was excellent. They’ve also engaged with their audience through their Facebook page, where they capture attendees attention with user-generated content while promoting the show, its speakers and sessions. There’s also a LinkedIn group to capture the professional exchange of information, and they’ll be using YouTube to deliver videos of the event. They’ve even set up a XING page. The immediacy of Twitter makes it a winner for meetings and events, but many still struggle with it, can you give a few tips for meeting planners to effectively use it?

The first tip is to understand the genius of Twitter – what it is (great for listening, engaging in real time, customer service, crisis communications, realtime updates), and what it is not (for videos, long commentaries, one-sided push marketing of information). Meeting planners could try using a free dashboard tool such as Hoot-

BRIEFS Meetabout by the company Techabout looks set to change the way people exchange information in meetings. When two people with common interests are closeby, the devices will alert the individuals and help them break the ice… and even facilitate the exchange of business cards. Organisers can use Meetabout to monitor delegate behaviour, carrying out simple real-time polls and research to boost interactivity, and generate invaluable reports. The technology can even be used at trade shows to request information from exhibitors. Stand N190 Get FRESH again! The Meeting Support Institute presents FRESH13, an “Update on

Science for Meetings and Events”, which will be held January 13th -15th in Copenhagen, Denmark. FRESH is a three-day conference that aims to showcase all the latest tools and knowledge in the meetings and events sector, from room layouts and staging to venues and catering. The conference also offers a programme of renowned speakers from around the industry. Delegates will be immersed in an interactive environment where they can experience innovative meeting formats and technologies first-hand. Get more information from Maarten Vanneste at his FRESH Update on Science for Meetings and Events presentation on Thursday, November 29th, 12:30-13:00 at the Future Events Experience. Stand O200.

Social media should not ONLY occur during an event – it’s at its most powerful when it’s used PREevent as part of the build up, a continuation DURING the event and as Understand a POST-event what Twitter is recap for (listening, engaging, suite or Tweetdeck to get on top of their tweets. These tools allow customer you to use Twitter features fulservice, crisis ly and efficiently. They allow you to listen, engage, tweet in other comms, reallanguages, respond in real-time, time updates), pre-plan tweets and also schedule them in advance, share reand what it sponsibility through collabois not (for ration of team members, be responsive, offer customer service, videos, lengthy answer questions, conduct polls commentary, in real-time, learn what the attendees are thinking about the one-sided event, share information with marketing…) those who are not in attendance and communicate with the media.

How should meeting planners be using social media?

Using social media successfully for meetings and events is incredibly rewarding, and is not rocket science. There is an initial time investment to understand the various platforms, but after that it can bring great efficiency very quickly. Social media offers global exposure and builds an event’s brand, as well as fostering growth in engaged participation, attendance and loyalty. Social media should not ONLY occur during an event – it’s at its most powerful when it’s used

PRE-event as part of the build up, a continuation DURING the event and as a POST-event recap. Try to engage your delegates and encourage user-generated content, through channels such as LinkedIn (via groups), Twitter (via hashtags), Facebook (via photos, posts) and YouTube (for videos). Rana will present the “ Social Media in MICE and Business Travel” in partnership with ACTE at 09:00 in Room 4.3.

35

Do you have a successful example of a Web 2.0 event?

TECHNOLOGY

Branding, engagement, attendance, loyalty… social networks work for Rana Walker, a Social Media Evangelist and Industry Consultant who works with ACTE on Special Projects. Social media is an evolving communication tool that is changing how we interact, giving us greater reach and efficiency, and enabing us to better engage with event attendees and travellers, before, during and after an event or trip.


DAYTwo

Wednesday November 28th

THE CZECH REPUBLIC PROVIDES AN EXCELLENT EXAMPLE OF EUROPEAN DIVERSITY: in one small area, a number of completely diverse regions come together, all easily within reach of one another. In Prague, as well as other Czech cities, you will find a quiet and safe destination, excellent accessibility thanks to 5 international airports and international rail connections, and many luxury hotels and conference centres that meet international standards as regards quality and capacity.

36

The Czech Republic

A Stunningly

Different Destination

THE CZECH CONVENTION BUREAU provides all events organisers with a variety of complimentary services and tools tailored to suit all your needs.

MEET US AT THE STAND K800 CONTACT DETAILS: CzechTourism – Czech Convention Bureau, Vinohradska 46, 120 41 Prague 2, Czech Republic Phone: +420 221 580 111, Fax: +420 221 580 463 czechconvention@czechtourism.cz or visit www.czechconvention.com and www.czechtourism.com


SUSTAINABILITY

bled breakfast foodscape. There was also a complementary edible scrap-lab product range designed by Linda Monique. Guests were be treated to revamped byproducts from the Hotel’s five restaurants: seaweed nori crisps and pumpkin skin ginger chilli crisps, ampules of Pimms and breakfast orange champagne syrup, and jars of darjeeling tea infused marmalade. Environmental consciousness is key for Andaz and recently the hotel’s Catch restaurant was named one of the UK’s most sustainable seafood restaurants. Stand E460

An environmental milestone: the importance of sustainability in nothing less than the Olympics, could have been a turning point (and a fantastic case study) for large events. Shaun McCarthy, who chaired the Commission for a Sustainable London 2012 shares his insights into the key dimensions of this commitment to sustainability.

Emission impossible?

Amiando teams with ClimatePartner to offer delegates seamless carbon offset programme

Every event causes carbon emissions, whether it be from attendees travelling to and from the event or the energy consumption at the event or in attendee accommodation. Of course, there are multiple ways to dramatically reduce these emissions; saving energy for lighting or music, travelling on public transportation to and from the event, using renewable energy sources or employing intelligent catering that provides regional food and offers vegetarian alternatives. However, there are still unavoidable emissions, and these can be offset by the support of internationally recognised carbon offset projects. These savings are represented by carbon credits. By buying credits, participants can ensure that various green projects around the world see real benefit. Online event registration and social ticketing company Amiando has teamed up with climate protection solution provider ClimatePartner, to ensure

that all its users can offset emissions through its Green Ticketing service. For every ticket purchase the individual attendee’s carbon emissions are calculated and declared automatically. By supporting an internationally recognised carbon offset project – a forest protection project in Mozambique – each participant can offset the carbon emissions of their event participation. This way, delegates are making a contribution to climate protection and are protecting the forest areas worldwide. Meanwhile, the flexibility of the company’s event registration and ticketing system is seeing Amiando’s Asian business posts strong growth. One of its unique selling points in the region is the ease with which it can be customised to offer bi-lingual online registration in any Asian language, making it possible to offer an online registration in English and Chinese. The German Industry and Commerce in Hong Kong is currently using the system for a range of events. This is in addition to the company’s other clients, which include local TEDx events in eight Asian cities, Techcrunch’s Disrupt Conference in Beijing and Success Resources’ National Achievers Congresses throughout Southeast Asia. Stand O195

• HOLISTIC APPROACH. These were the first Games to attempt to deliver a holistic sustainability programme from construction through to Games-time and into legacy. • TRANSPARENCY. Since its creation in 2006, the Commission was empowered to assure all aspects of social, economic and environmental sustainability across the organisations involved with the event. Shaun reported directly to the Mayor of London and the Secretary of State for Culture, Media and Sport, and reached the public directly through re-

London venues go green

Venues for meetings in London are supporting the Green Tourism scheme that helps hotels, guesthouses, attractions and venues to become more sustainable. Barbara Jamison from London & Partners, said: “We are also working with bodies such as the Olympic Park Legacy Company to ensure that we use the future of the Olympic Park in a positive, useful and sustainable way. We want to ensure that the Olympic Park is used after the Games to help support London meetings and events industry and

ports and the website www.cslondon.org. • GREAT VENUES. The Olympics Delivery Authority (ODA) has delivered great sustainable venues, from the Velodrome (30 per cent higher energy efficiency and half the materials of the equivalent building in Beijing) to the energy centre with tri-generation, heating, cooling and non-potable water infrastructure throughout the park. The Olympic Park also delivered non-potable water from the product of one of London’s sewers. • INCLUSION. The sustainable sourcing code and the diversity and inclusion business charter were implemented. Together these initiatives are driving the supply chain to unprecedented levels of sustainability, according to Shaun. • F&B. The food vision and zero waste plans worked together: The food vision sets new levels of sustainability through the chain of custody and the zero waste aspiration requires all food packaging to be bio-degradable. The whole package followed the ISO 2012.1 stan-

therefore we are working closely to ensure London’s offering is clear and communicated in the right way.” Plans are afoot to transform the park to reopen as the Queen Elizabeth Olympic Park on July 27th 2013, boasting seven new sporting and hospitality areas: the ArcelorMittal Orbit – the tallest sculpture in the UK – which will be able to host 200 guests for a reception; the Zaha Hadiddesigned Aquatics Centre, the UK’s only facility with two 50m (164ft) swimming pools and a dive pool with dry land training; a MultiUse Arena known as the ‘Copper Box’ - used for Handball during London 2012 – that will become

The Commission reported directly to the Mayor of London and the Secretary of State for Culture, Media and Sport and reached the public directly dard and reported through the new GRI supplement for sustainable events. • COMMUNITIES BENEFIT. Local communities have benefited from jobs, skills and employment opportunities through a partnership between the delivery bodies, local authorities, skills agencies, job centres and community groups. • TRANSPORT. London 2012 was the first public transport Games and their sustainability guide provides evidence of their commitment to making the Queen Elizabeth Olympic Park “a blueprint for sustainable living”. According to Shaun, this was a “gold medal winning combination”. Shaun will be holding the session “Commission for a Sustainable London 2012 assuring sustainability for the London Olympics” at 11:00, Sustainable Events Corner. Open to all.

the UK’s third largest indoor arena; the UK’s first VeloPark with an indoor Velodrome including BMX, mountain biking and one mile road race circuit; the Lee Valley Tennis Centre and Lee Valley Hockey Centre; a series of outdoor event spaces capable of hosting events as well as temporary exhibition and conference venue space at the south end of the park; and of course The Stadium – a 60,000-seater mixed-use stadium. Meeting venues who have already joined the scheme include The O2, ZSL London Zoo, Lancaster London and the Royal Botanic Gardens at Kew.

Stand G200

SUSTAINABILITY

An installation made of 1,440 eggshells was on show at the fivestar Lifestyle hotel Andaz Liverpool Street as part of this year’s London Design Festival in September. Entitled Eggcentric, it was one element of food designer Linda Monique’s Scrap Lab, a collaboration with Andaz aimed at educating visitors and guests about the importance of reinventing and re-using products that are usually discarded. Eggcentric’s eggshells were filled with hotel coffee bean compost and sprouting herbs, featured on Ebony&Co wood and transformed into a scram-

Sustainability in the London Olympics

37

Eggcentric London hotel Andaz shows its sustainable credentials


Create a custom-fit meeting or conference in Niagara, Canada

wo

Wednesday November 28th

T ■ DAY Easy access points including four international airports with shuttle service throughout Niagara

■ The energy of Niagara Falls, the character of Niagaraon-the-Lake, the solitude of Twenty Valley or the urban appeal of St. Catharines ■ Beautiful convention-style accommodations, luxury inns and boutique hotels ■ The new 288,000 square foot Scotiabank Convention Centre and unique off-site meeting venues including wineries and Niagara Parks ■ Team building and leisure options that showcase Niagara’s natural wonders, renowned wine and culinary scene, world-class theatre and casino excitement

big and bold or notably niche... what if you didn’t have to choose?

a place of wonders...big and small

38

To learn more about hosting your next event in Niagara, call 1-888-832-9343, or visit niagaracanadameetings.com

client

The Tourism Partnership of Niagara

AD SPECIFICATIONS WHERE APPLICABLE

client contact

Tina Truszyk

publication

EIBTM 2012 Show Daily

designer

Tarja Barton

docket #

12 TPN 0165

section

-

date

October 31, 2012

project/file name

EIBTM 2012 Show Daily Ad

ad size / col

Half page (width: 29 cm x height: 18.5 cm) / cmyk

project specs.

cmyk

due date

November 5, 2012


Green tips which help you save money! Maritim focuses on • Educate your staff and attendees. Once they understand your mission their behaviours will change and people will understand better about the little things like disposing of waste correctly, travelling more responsibly and turning out the lights. Things that can have a huge impact on the sustainable credentials of you event, saving you money in the long run.

Back to our roots

the Barcelona Chocolate Tour, a two-hour excursion visiting the famous chocolatiers, and discover the city’s rich tradition of cacao and taste some of the best creations in town. Whether you are a football fan or not, the Barça Football Club is part of Barcelona living. Catch the legendary team play and soak in the extraordinary atmosphere Camp Nou, the FCBarce-

lona stadium tonight for the Copa del Rey, the King’s Cup. However, if you’re too tired and just want to chill, then do just that at the roof top terraces of Hotel Claris, Hotel Condes Barcelona, Majestic Hotel and Casa Fuster in the city centre area. If you prefer the Barri Gòtic (Old Town), check out the Hotel Neri, another very well kept secret, or the Duquesa de Cardona.

In July 2010, the Maritim Hotel Bonn was the first German hotel to be awarded the “Green Globe” Sustainability Certificate. Since then the Maritim group has continued to take a lead role in sustainability across its network of properties, particularly when it comes to challenging confusion and ensuring customers have access to clear, manageable and standardised certification. As part of this, it has launched its “ProUmwelt” (pro-environment) initiative, which has seen the group undertake a review of energy, waste, water, purchasing and employee mobility in all its hotels. In addition to this, Maritim has trained its staff across the country as sustainability advisors, with the task of taking a leading role in managing the project. These staff will al-

so be entrusted with advising event partners on all matters relating to sustainability. The training course, which has been followed by Maritim staff since May 2012, is being delivered by the German Convention Bureau (GCB) in conjunction with the DBU (or Deutschen Bundesstiftung Umwelt, German Environmental Foundation). The intensive and highly practical training focuses on questions such as “What is an energy-efficient meeting?” or “Is climate-friendly the same thing as carbon-neutral?” In conjunction with this, the hotel chain is launching a “Maritim Green Meeting” conference package, which includes the use of fair-trade coffee and locally made products, as well as the provision of FSC-certified notepads, recycled flipchart paper and biodegradable pens. Stand F600

#eibtm25 Celebrate our 25th anniversary with us #eibtm25

SUSTAINABILITY + BARCELONA

Eloise offers advice at the Sustainability Advice Clinic in the Sustainable Events Corner, Stand M750, 10:00-11:00.

BARCELONA

As you’re in one of Europe finest walking cities, why not wind down with a stroll through Barcelona’s ancient streets that are full of secrets. Follow in the footsteps of the best-selling author Carlos Ruiz Zafrón’s ‘The Shadow of the Wind’ by taking a tour organised by Iconos Serveis and look for the book’s cemetery. However, if mystery is not your thing, why not indulge your sweet tooth on

sustainability

39

We asked Eloise Sochanik, Project Manager at Positive Impact, for tips to save the environment… and some money at the same time. • Consider a “virtual” gift bag. Not only will you save on the waste generated, but also the savings on printing costs will be substantial.

• Donate unwanted items such as pens, giveaways, bags and flowers to a local social project. Not only is this a lovely thing to do, often it will save you a hefty sum on waste disposal after the event. • Using local, ethically sourced, organic food is sometimes seen as an additional cost, but by working with the right suppliers you can actually save significantly. • Start using a tool, such as eventsustainability.com, to monitor the impact of your event. Only by monitoring and measuring can we reduce. And once you start reducing your impacts you will see your costs start to decrease.


DAYTwo

Wednesday November 28th

40

The Leading Exhibitions for the Global Meetings, Events & Business Travel Industry

Global Meetings and Events Portfolio The Global Meetings & Events Exhibition Barcelona, Spain

The Gulf Incentive, Business Travel & Meetings Exhibition Abu Dhabi, UAE

The China Incentive, Business Travel & Meetings Exhibition Beijing, China

www.eibtm.com

www.gibtm.com

www.cibtm.com

The Americas Meetings & Events Exhibition Chicago, USA

Asia-Pacific Incentives & Meetings Expo Melbourne, Australia

The European Event for Business Travel London, United Kingdom

www.aibtm.com

www.aime.com.au

www.businesstravelmarket.co.uk

Organised By

www.ibtmevents.com


Nisan Bartov, CongressMed; Nurah Abdulkadir, WesterGasfabriek; James Debos, Package Linking Talents; Pablo E. Tittel, CongressMed

Miriam Hofmann, Stefan Göglein, Nürnberg Convention Bureau; Martina Weber, Nuremberg Convention and Tourist Office; Sabina Linke and Andrea Hackner, Nürnberg Convention Bureau

Michelle Marie Adams, Meeting Element and A. Cedric Calhoun, Recert Track

Joan Gaspart, Barcelona Turisme; Graeme Barnett, EIBTM; Xavier Espasa i Añoveros, Catalan Tourist Board and Francesc Vila i Albet, Diputació de Barcelona

tweets @LauraGilll: @EIBTMevent Congratulations for your 25th birthday, every year is better, 25 +++++!!!!! @PacificWorldDMC: Happy Birthday #EIBTM25!! enjoying these days at @EIBTMevent #eventprofs #dmc #F700 @StephenNUsher: It’s been a great morning @EIBTMevent so far. Meetings with Iceland, Juan les Pins, Cvent and now a presentation about Qatar @acs_aircharter: Everything is going well at the ACS stand at the @EIBTMevent. Lots of business to discuss. Here’s a picture! #eibtm25 http://pic.twitter.com/ BJcAQkwc

@meetglasgow: We’re excited to be @EIBTMevent and looking forward to the great few days ahead! Come visit us at Stand G300. #EIBTM25 @OvationBear: here here RT @ReedExhibitions: The exhibition floor for Day 1 of #EIBTM25 has opened! Congrats to @EIBTMevent for 25 years in the business @LaurieDalrymple: @RicohArena saying hola from @EIBTMevent. Come to #visitengland stand for a virtual tour and James Bond cocktail. http://pic.twitter.com/ DK4CPIt1 VisitScotBTU 10:54am Ready for a busy few days @EIBTMevent on the Scotland Stand G300. Stop by and say Hello to the team! #EIBTM

Carine Durocher, Alliance Bernstein; David Strang, Jumeirah Group; and Daniele Menache, Alliance Bernstein

Gill Dewar, GCD Consulting; Kemi Soetan, Sky Ways Travels & Tours LTD.; Dereck Houston, Houston Travel Marketing Services; Tinuke Nwakohu, Aviator Travels & Tours LTD.; Odion Chigloufue, Tour Brokers International

IVM_ltd 10:35am Happy 25th Birthday @EIBTMevent! #EIBTM25 #EIBTM12 Factor3Events 11:08am Enjoying EIBTM and looking forward to our Skyfall party tonight!!

GenieMobile 12.46pm @Ew4n Thanks for a great presentation @EIBTMevent

Array Display 12.33pm Build finished @EIBTMevent Show looks amazing! Everyone look out for @CARLSONREZIDOR StandF550 #EIBTM #HAPPYBIRTHDAY

echaillo 9.59am Great exposure of @MexicoTourismBd pavilion at @EIBTMevent #EIBMT25 pic. twitter.com/PYoC7chk

@WorldLuxuryTour 12.38pm Reed Travel Exhibitions Meetings and Events Portfolio launches IBTM India in 2013 @EIBTMevent @IBTMevents

CITmagazine 9.20am Good morning from @EIBTMevent -looking forward to meeting lots of #eventprofs -get the latest news live from #EIBTM at citmagazine.com

PRATSFATJ 11.55am En 5 minutos, nuestro chef Jordi Morillo presentará el taller gastronómico “Jet Lag proposals” en la @EIBTMevent #gastronomia

See online EIBTM Show Daily www.eibtm.com/ showdaily

41

Tony J. Fundaro, MPI; Roel Frissen, Parthen Meeting Services; Michael Owen, Event Genuity

WELCOME PARTY + TWEETS

The Barcelona experience at EIBTM Welcome Party


DAYTwo

OPENING HOURS

Tuesday, November 27th 10:00 - 18:00 Wednesday, November 28th 10:00 - 19:00 Thursday, November 29th 10:00 - 17:00

ESSENTIAL INFORMATION

Access Wheelchair access is available from the central bus station or Accesso Sud entrance of the venue to the exhibition hall via lifts from the main foyer. Toilets accessible by wheelchair are available within the main toilets at the venue.

42

LOGISTICS

Accommodation For details of accommodation in Barcelona please visit our official DMC, Pacific World, in the central bus station entrance or call +34 93 482 7171. Ask Me Crew A team of hostesses will be available around the show to provide you with event information and help you to navigate the show. They will also be able to give you information about Barcelona. Barcelona Tourist Information Barcelona Turisme has a booth situated by the Acceso Sud / Taxi entrance. Get information on places of interest, restaurants, shopping, entertainment and local amenities. You can also purchase tickets to travel on train and metro around Barcelona.

Business Centre Open to all, the Business Centre is available for the duration of the event allowing you to access the Internet and check your emails every day. It can be found in Block N behind the Technology and Event Services Village. Cafés and Restaurants There are many dining options at EIBTM from cafés to restaurants, offering light snacks, beverages, buffets or full a-la-carte service, located around the exhibition floor and throughout Hall 3. The official EIBTM Bar is located on Stand i800. Car Parking There is an underground car park at the venue; the entrance is at the front of the Fira. Build-up/ dismantling and show period: €2.90/hour available to purchase at the car park. Pre-paid tickets (show period) can be purchased from the customer service desk for €24/day. Cash Point There is a cash point located in the registration area at the Acceso Sud Entrance. Cloakroom and Luggage Storage This service is available at both entrances. Please note that at peak times, these areas will be busy. EIBTM SPA Massages that relieve stress held in neck, back and shoulders. Get a well-deserved 15-minute massage on Stand D200. EIBTM TV

Reaching over 15,200 visitors, buyers and exhibitors on the show floor, EIBTM TV will deliver interviews with industry professionals, news and updates from the exhibition as well as education overviews. Visit EIBTM TV at Stand H800.

First Aid The First Aid point is located in Block C behind Americas and the Global Media Partners Lounge. Future Events Experience Discover how technology and events services can enhance your meetings and events now and in the future. This innovative experience will give you the opportunity to interact and experiment with the most cuttingedge technology and services currently available within the industry. Stand O200.

Global Media Partners Lounge Pick up complimentary copies of the industry’s leading trade publications on display in the Global Media Partners Lounge situated at Stand B250. Hosted Buyer Lounges There are three Hosted Buyer Lounges on the show floor, sponsored by O!Porto and Korea Tourism Organisation. The lounges provide the opportunity to relax and network with colleagues between appointments. A complimentary buffet lunch will be available every day between 12:00 and 15:00 provided by Fira

Wednesday November 28th

de Barcelona in the Hosted Buyer Lunch Lounge.

Media Centre and Press Conference Room The EIBTM Media Centre provides dedicated resources for the international media. Located off the main walk way at the venue, it’s the one stop shop for all press enquiries at EIBTM. Organising Office The Organising Office is located at the Central Bus Station entrance. Reed Travel Exhibitions Meet the team at Stand N800 and discover more about Reed Travel Exhibitions and our Global IBTM Events Portfolio.

Show Daily The Show Daily is the official EIBTM newspaper, produced and published daily by Grupo Eventoplus. The Show Daily reports on activities and news at EIBTM including interviews with experts, visitors and exhibitors. Make sure you pick up your copy each day, available at the entrances, Hosted Buyer lounges or at Show Daily Office on Stand H800.

Social Media & Official EIBTM App

Keep up to date on your mobile by downloading our EIBTM App (as part of the IBTM App) provided by GenieMobile and experience new features available to help you plan and enjoy your time in Barcelona. See info here: http:// www.ibtmevents.com/app Follow us on Twitter @EIBTMevent #EIBTM25 Like our facebook page www.facebook.com/ EIBTMevent Join our EIBTM group on Linkedin. Stand Awards The EIBTM Stand Awards recognise and highlight the best and most effective exhibitors and their stands. Judging will be conducted by an independent panel and winners will be notified on the second day of EIBTM as well as featuring in the Show Daily. Sustainable Events Corner Learn how sustainability can be practically implemented into events, venues and the industry supply chain. Drop by the Sustainable Events Corner on Stand M750 for bite-sized education and advice clinics delivered by leading international experts.

Technology and Event Services Village Located in Block N and O, the Technology and Event Services Village is an essential area for planners looking for products and services such as entertainment, audio visual and promotional items.

TRANSPORTATION ENTRY TO EIBTM

There are two entrances in operation at EIBTM, the Central Bus Station entrance and the Acceso Sud entrance. Thos travelling by the EIBTM Official Hotel Shuttle Buses will be dropped off and picked up at the Central Bus Station entrance. Everyone travelling by Taxis/Metro should access EIBTM thgouth the Acceso Sud entrance on Avenida Juan Carles I street. Official Hotel Coach Timetable Hotels to the Fira Gran Via Daily 08:00 & 09:00 Fira Gran Via to Hotels Tuesday, November 27th 17:00 - 19:00 Wednesday, November 28th 17:00 - 20:00 Thursday, November 29th 16:00 - 18:00 All hotel coaches depart from the Central Bus Station, Hall 4. Welcome Reception Coach Timetable Fira Gran Via to Welcome Reception Tuesday, November 27th 17:45 - 19:00

All Welcome Party coaches depart from the Central Coach Station, Hall 4. Airport Coach Timetable Airport to Fira Gran Via to Airport (every 15 minutes): Tuesday, November 27th 08:00 - 19:00 Wednesday, November 28th 08:00 - 20:00 Thursday, November 29th 09:00 - 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Fira Gran Via to Airport (every 15 minutes): Tuesday, November 27th 08:00 - 19:00 Wednesday, November 28th 08:00 - 20:00 Thursday, November 29th 09:00 - 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Public Transport To/From Airport All flights from One World, Star Alliance and Skyteam arrive and depart from Terminal 1 (T-1).

By Renfe train: Frequency: daily, every 30 minutes Journey time: 19 minutes (From Sants) Hours: Departures from Sants, from 05:35 to 23:09 Departures from Barcelona Airport, from 06:08 to 22:38 By Aerobús: Aerobús service daily from Plaça de Catalunya to Barcelona Airport. Estimated journey time: 30 minutes. Cost: €5.30 Return ticket: €9.15 Aerobús A1 Pl. Catalunya to T1 Frequency: every 10 minutes from 05:30 to 06:50 and from 21:45 to 00:30; every 5 minutes from 06:50 to 21:45 T1 to Pl. Catalunya Frequency: every 10 minutes from 06:10 to 07:30 and 22:25 to 01:05; every 5 minutes from 07:30 to 22:25 Aerobús A2 Pl. Catalunya to T2 Frequency: every 20 minutes from 05:30 to 06:50 and from 22:20 to 00:30; every 10 minutes from 06:50 to 22:20.

T2 to Pl. Catalunya 20 minutes from 06:00 to 7:00 and from 23:00 to 01:00; every 10 minutes from 07:00 to 23:00 Frequency: every

Bus (TMB) The 46 bus runs from Pl. d’Espanya to Barcelona Airport (T1 and T2). Frequency: every 15 minutes. Times: Departures from Pl. d’Espanya, from 05:00 to 00:15 Departures from Barcelona Airport, from 05:30 to 00:45. Simple Ticket: €2.00 Journey time: 40 mins Night bus (NITBUS) The N17 night bus operates from Ronda Universitat to Barcelona Airport, stopping at Pl. d’Espanya. Frequency: every 20 minutes. Times: Departures from Ronda Universitat, from 23:00 to 05:00. Departures from Pl. d’Espanya, from 23:10 to 05:10. Departures from Barcelona Airport, from 21:50 to 04:45. Departures from Barcelona Airport T1 every 10 minutes from 21:55 to 22:25 and every 20 minutes from 22:25 to 04:45

TO/FROM CITY CENTRE

For easy access to the city centre from EIBTM, trains run to and from Pl. d’Espanya to Europa Fira station every 4 minutes and take 6 minutes to complete the journey. Europa Fira station is 3 minutes walk from the Acceso Sud entrance of EIBTM. Taxis are also available from the Acceso Sud entrance and it will take approximately 25 minutes to reach the city centre depending on the traffic. Fono Taxi: t 933 001 100 Taxi Groc: t 933 581 111 Barna Taxi: t 933 222 222 Servi Taxi: t 933 300 300 Coop. Radio Taxi Metropolitana: t 932 250 000 Radio Taxi 033 (Credit Cards accepted): t 933 033 033 Taxi Class (Mercedes Taxi): t 933 070 707 Taxi Amic (taxis adapted for people with disabilities): t 934 208 088


43


Wednesday November 28th

44

DAYTwo

World World Class inspiration Class inspiration & reliable & reliable aCCommodations aCCommodations Green Deal

March - august, 2013 | staND j300

Level Gold


Mr Holland wants to paint the world orange! Stand J300

EIBTM Forum

A thought-provoking session on leadership by Barbara Kellerman.

Networking at the Hotel Majestic Barcelona.

Get a different welcome... by a hologram at the Future Events Experience.

Christmas has arrived in EIBTM... thanks to the beautifully decorated tree at the Nürnberg Convention Stand. Go make your wishes there. Stand K100

Up, up and up! Denmark gets sustainability in the air… Stand i425

LIFE TIME ACHIEVEMENT AWARD PRESENTED AT THE FIRST EIBTM FORUM Martin Lewis, Managing Editor of Meetings & Incentive Travel magazine and Managing Director of CAT Publications Ltd was awarded the first ‘EIBTM Lifetime Achievement Award’, in recognition of his outstanding contribution to the meetings and events industry over the past 25 years.

45

Make your next meeting different with the colours of Colombia. Stand B400

There’s so much more to the Czech Republic than just Prague… the region has a wide range of new venues and a constantly developing meetings and events infrastructure. As a destination for business tourism, it also offers high-quality and professional services at competitive prices. This is on top of a fantastic cultural heritage and the opportunity for unusual and exciting incentive programmes. So why not put the country on your list of new destinations to look at for your next congress or meeting? Drop by the Czech Republic stand to find out more. Stand K800

EIBTM IN IMAGES

Eventisimo has turned the meetings world upside down. Stand N300

Graeme Barnett, EIBTM Event Director, and Xavier Trias, Mayor of Barcelona, blew the candles on EIBTM’s 25th birthday cake.


DAYTwo

Wednesday November 28th

TODAY’S PROGRAMME 08.30 – 11.30 Conference Room 4.1 Association Programme For pre-registered Hosted Buyers only 08.30 – 09.30 Conference Room 5.3

Bump your Revenue: Go Hybrid (in partnership with IAPCO) Industry Knowledge Seminars +

Open to all Speakers: • André Vietor, Managing

Director, VIBO Congresos, Spain;

• Richard Carlisle, Managing

Director, International Conference Services, Toronto, Canada; • Sherrif Karamat, CAE, Chief Operating Offi cer, PCMA, USA 09.00 – 10.00 Conference Room 4.2

Entrepreneurial and Intrapreneurial Spirit Industry Knowledge Seminars Open to all Speaker: • Reggie Aggarwal, CEO

and Founder, Cvent

46

PROGRAMME

09:00 – 10:00 Conference Room 4.3

Social Media in MICE and Business Travel (in partnership with ACTE) Business Travel Open to all Speakers: • Rana Walker, Social Media Evangelist, Industry Consultant, ACTE Special Projects 09.00 – 10.00 Conference Room 4.4

MICE Media Training

+ Industry Knowledge Seminars Open to all Speakers: • Natalie Smith, Video Strategy Consultant/Producer/ Director/Production, Manager at Natalie Noodle; • Mark Moreve, MJM Pictures Ltd

09:00-10:30 Conference Room 5.2

Future of Meetings: Flash Forward 2030 (in partnership with MPI) Industry Knowledge Seminars Open to all Speaker: • Jackie Mulligan,

Principal Lecturer at The International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University 09:00 – 10:30 Conference Room 5.1 Agency Programme

For pre-registered Hosted Buyers only 10.00 – 11.00 Stand M750

Sustainability Advice Clinic

Sustainability Open to all Speaker: • Eloise Sochanik, Project Manager, Positive Impact; • Charlie

Banks, Business Development Manager, Sustainable Events Ltd 10:00 – 11:00 Stand O450

¿Es transparencia sinónimo de win-win? Sesión españolas en colaboración con Iberia ICCA Spanish Seminars Open to all 10.30 – 11.30 Stand O200

Meet the Technology Experts

Future Events Experience Open to all Moderator: • Corbin Ball, Corbin

Ball, Speaker / Author / Columnist / Consultant, Corbin Ball Associates Speaker: • Shuli Golovinski, CEO, Newtonstrand; Suzanne Carawan, Chief Marketing Offi cer, etouches; • Guillaume Vrignault, Founder, Goomeo

11.00 – 12.00 MPI, Stand L700

Imagineering Tour: imagining meetings, events and trade shows in 2030 Industry Knowledge Seminars Open to all Speakers: • Jackie Mulligan,

Principal Lecturer at The International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University

11.00 – 12.00 Stand M750

+ Sustainability Open to all Speaker: • Shaun McCarthy, Chair, Commission for a Sustainable London 2012 11:00 – 12:00 Stand O4501

1. El Evento Como Herramienta Estratégica de Posicionamiento de la Marca (en colaboración con MPI España) 2. Presentación del Programa Superior de Dirección de Organizaciones de la industria de Meetings, Congresos y Eventos (PSDMICE) Spanish Seminars Open to all Speakers 1: • Jean Marc Colanesi,

Profesor de ESIC y Director de Aldaba Identidad Corporativa Speakers 2: • Oscar Cerezales, Director Mundial del Área congresos MCI Group, COO – Chief Operating Officer Asia Pacific; • Jesús María Gómez, CEO Grupo Evento y Presidente de MPI Spain Chapter 11.00 – 12.00 Conference Room 5.1

The IBTM Findings Research: A Discussion

Industry Knowledge Seminars Open to all Speakers: • Paul Cook, Managing Director, Planet Planit Ltd; • Ruud

Professional speaker, Author of “Connecting Forward”, as well as Investments Director at XGr SL

12.30 – 13.00 Stand M750

Sustainability in Action at a Venue

Sustainability Open to all Speaker: • Claire McCauley, Project

11.30 – 12.00 Stand O200

+

Future Events Experience Open to all Speaker: • Bo Kruger, Trainer and

Developer, Meetovation 12:00 – 12:30 Stand O450

Spanish Events Forum

Spanish Seminars Open to all Speakers: • Francisco Quereda,

Director, Malaga Convention Bureau; Jesús María Gómez, CEO, Grupo Evento

12:00 – 12:30 Stand O200

Become an astronaut with Space Expedition corporation.... “a life changing experience”

Future Events Experience Open to all Speaker: • Michiel Mol, CEO,

Space Expedition Corporation 12.00 – 12.30 Stand M750

Sustainability in Action as a Sponsor

Sustainable Games Project Coordinator London 2012 Olympic & Paralympic Games Team, CocaCola

Janssen, Managing Director and Owner, TNOC; • Mike Clanton, Head of Global Corporate Event Solutions for My Meeting Professional

14.00 – 15.00 Conference Room 4.3

Site Session Open to all

12.30 – 13.00 Stand O200

CSR. Emotions to the 2nd Degree

14.00 – 14.30 Stand O200

Operations Manager, ICP Group

Future Events Experience Open to all Speaker: • Alan McShane, Trained

Future Events Experience Open to all Speaker: • Seweryn Jakubiec,

12.30 – 13.30 Conference Room 5.1

Session in association with PCMA Industry Knowledge Seminars Open to all

12.30 – 13.30 Conference Room 5.2

Herramientas para la creatividad en eventos

Spanish Seminars Open to all Speaker: • Ray Torrents, Director,

Event Management Institute 12.30 – 17.00 The Nuclo Room

The EIBTM CEO Summit

Industry Knowledge Seminars

By invitation only

That’s ok – no need. We have enough money for our next event…

14.00 – 14.30 Stand M750

Sustainability Advice Clinic: ISO 20121 and International Impacts Sustainability Open to all Speakers: • Charlie Banks, Business Development Manager, Sustainable Events Ltd; • Olivia Knight-Adams, Sustainable Games Project Coordinator London 2012 Olympic & Paralympic Games Team, CocaCola; • Claire McCauley, Project Coordinator, Siemens Crystal Buildin

Author - Columnist – Consultant, Corbin Ball Associates; • Award presented by Graeme Barnett, EIBTM Exhibition Director; • Tony Lorenz, CEO, bXb Online

14.30 – 15.00 Stand M750

Business Development Manager, Sustainable Events Ltd

Sustainability Open to all Speaker: • Eloise Sochanik, Project

13.00 – 14.00 Stand O450

The Tech Hour: The Technology Debate - Wi-Fi: Should it be free for conference delegates?

Technology Open to all Moderator: • Martin Sirk, CEO, ICCA; In Favor: • Michael Foreman,

Managing Director, Kenes UK Ltd; Opposed: • Corbin Ball, Speaker / Author / Columnist / Consultant, Corbin Ball Associates

Business Benefi ts of Sustainability

Manager, Positive Impact

14.30 – 15.30 Conference Room 5.2

Fam Trip Tales

Industry Knowledge Seminars Open to all Speaker: • Richard John, Managing

Director, RJA (GB) Ltd.

14.30 – 15.30 Stand O450

Ever invited a whole town to attend your congress? (in partnership with ACS)

13.30 – 15.30 Conference Room 4.1

Industry Knowledge Seminars Open to all Moderator: • Patrick Delaney, Vice

Industry Knowledge Seminars Open to all Moderator: • Adrian Segar,

Speakers: • Mr. Nata Nambatingué,

Workshop: Transforming Your Conference Sessions With Participative Techniques

President, Ovation DMC

President, Conferences That Work

13.30 – 13.45 Stand O200

Meaningful Connection Capsule Series (Part 1)

+

Future Events Experience Open to all Speaker: • Jordi Robert-Ribes,

Professional speaker, Author of “Connecting Forward”, as well as Investments Director at XGr SL

Sustainability The Future Events Experience

+ Today’s Must Attend Session

Industry Knowledge Sessions

Spanish Speaking Seminar

Director Responsible Business, The Rezidor Hotel Group 15.00 – 16.30 Conference Rooms 5.1 & 5.3 Corporate Programme

For pre-registered Hosted Buyers only 15.30 – 15.45 Stand O200

Meaningful Connection Capsule + Series (Part 2)

Future Events Experience Open to all Speaker: • Jordi Robert-Ribes,

15.30 – 16.30 Conference Room 4.2

The Story of ISO 20121: Catalysing Change in the Industry

Sustainability Open to all Speaker: • Charlie Banks,

Sustainability Open to all Speaker: • Inge Huijbrechts,

LSP Facilitator, Considiom

Future Events Experience Open to all Speakers: • Corbin Ball, Speaker -

Future Events Experience Open to all Speaker: • Shuli Golovinski, CEO,

Implementing Sustainability Without Compromising on Quality

Professional speaker, Author of “Connecting Forward”, as well as Investments Director at XGr SL

The EIBTM Technology Watch Award

13.00 – 13.30 Stand O200

15.00 – 16.00 Stand M750

The LEGO® SERIOUS PLAY® Methodology Bitesize

14.30 – 15.00 Stand O200

13.00 – 14.00 Stand M750

Managing Director, The Right Solution; • Rob Davidson, Senior Lecturer – Events Management, Greenwich University

Making Digital Events Happen

Industry Knowledge Seminars

Newtonstrand

Industry Knowledge Seminars Open to all Speaker: • Sally Greenhill,

Sustainability Open to all Speaker: • Olivia Knight-Adams,

Industry Knowledge Seminars + Open to all Speakers: • Jordi Robert-Ribes,

Make Good Networking Great!

Coordinator, Siemens Crystal Building

Commission for a Sustainable London 2012 - Assuring Sustainability for the London Olympics

How to Make a Mindblowing Meeting?

12.00 – 13.00 Conference Room 4.3

13.45 – 14.45 Conference Room 5.1

Congress Manager, European Society of Cardiology (ESC); • Mr. Marco Noordegraaf, Manager, ACS audiovisual solutions

14.30 – 15.30 Conference Room 4.2

La Economía de la Experiencia aplicada al sector MICE (En colaboración con MPI España) Spanish Seminars Open to all Speaker: • Ane Arantzamendi, Jon Abaitua y Ainhoa Esnaola de Mondragón Team Academy – taZEBAez 15.00 – 15.30 Stand O200

Smart Food / Jet Lag Food

Future Events Experience Open to all Speaker: • Jordi Morillo, Chef,

Prats Fatjo Catering

Listen & #Daretogive: Social Media in meetings & events + Industry Knowledge Seminars Open to all Speaker: • Gerrit Heijkoop MSc,

Social Network Consultant for events & conferences at How Can I Be Social (HCIBS) 15.30 – 16.30 Stand O450

Spain DMC Awards

Industry Knowledge Seminars

Open to all

16.00 – 16.30 Stand M750

Practical Examples of Sustainability in Action

Sustainability Open to all Speaker: • Babs Nijam, Business

Development Manager, Amsterdam RAI

16:00 – 17:00 Conference Room 5.2

Business Travel Trends (in partnership with ACTE)

Business Travel Open to all Chair: • Paul Revel, Editor, Buying

Business Travel Speakers: • Claudia Unger, Director of Research and Intelligence, BCD Travel; • Ute Asmus, Global Research Manager, AirPlus 16.00 – 16.30 Stand O200

Interactive Event using Mobile Technology

Future Events Experience Open to all Speaker: • Vincent Bruneau, CEO, Magency 16.30 – 17.00 Stand M750

ISO 20121 and GRI EOSS in Practice

Sustainability Open to all Speaker: • Charlie Banks, Business

Development Manager, Sustainable Events Ltd

17.00 – 18.00 Stand O450

ACS and Eventresult Networking Hour Industry Knowledge Seminars Open to all 17.00 – 18.00 Stand M750

Advice Clinic: Increasing ROI without compromise

Sustainability Open to all Speakers: • Eloise Sochanik,

Project Manager, Positive Impact; • Charlie Banks, Business Development Manager, Sustainable Events Ltd

Don’t forget to complete your online evaluation of the education sessions! Provided by MeetingMetrics


Planning

an event in Spain? call

THE

Come to stand M800

47

TEAM

and meet them! Tell us what you’re looking for and within 24 hours our experts will find what you need. No one knows the Spanish market like them. Free service, no commission.

Grupo eventoplus, opinion leaders in meetings and events since 2000

InnovaTIon SUMMIT

ENJOY OUR COC K

TA AT 17:30 IL H STAND M ! 800


48

DAYTwo

L ib ertad

y O rd e n

Wednesday November 28th

EIBTM Show Daily 2012 - DAY 02  

The Oficial Eibtm Newspaper

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