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Billion Dollar Campaign Billion Dollar Campaign - The majority of us who may have read Malcolm Gladwell's book, "Outliers" filed away this little factoid-- it will take ten thousand hours of deliberate action to get successful. Specifically, he wrote "an extraordinarily consistent answer within an incredible variety of fields... you must have practiced, to have apprenticed, for 10,000 hours before you get good." I reached the 10,000 number many years ago and also a fairly well cultivated ability to assess talent in a number of fields.

Billion Dollar Campaign