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Cesar Dog Food

360ยบ campaign

By Georgina Edwards & Denita Richardson


OBJECTIVE: Show that Cesar is high end food for dogs.


TAGLINE: “Cesar: Extraordinary food. Extraordinary dogs.� Our tagline incorporates the idea that Cesar is the only way to thank your beloved pet for being special and extraordinary.


PRINT ADS


PRINT ADS


PRINT ADS


PRINT ADS


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OOH - TRADITIONAL

1. Billboard


OOH - TRADITIONAL


OOH - TRADITIONAL


OOH - NON TRADITIONAL 2. Big square bowl of Cesars food –

“No ordinary dog” & Tagline on bowl


PROMOTION Cesar's Social Media Competition

around the house ⁃ Embed your video link on Twitter using #TheBestWaytoSayThanks ⁃ The most unique video will win a one month supply of Cesar's dog food EX.

⁃ Video tape your dog doing chores around the house/ being crazy etc. ⁃ Embed your video link on Twitter using #extraordinary ⁃ e most unique video will win a one month supply of Cesar's dog food

The Best Way to Say Thanks


Cesar

Buy One 12 pack of Cesar's dog food and receive one 12 pack free

Extraordinary food. Extraordinary dogs."

The Best Way to Say Thanks


EVENT Cesar holds an “Extraordinary” Event where owners get their dog pampered. •Send out invites to target audience. •Event would have spa and massage for dogs & grooming stations. •Gourmet Cesar table eating. •Owners receive gift baskets filled with must have goodies for their extraordinary dog.


Cesar