Amazon Author Central is a sub site of the well-known online bookseller turned megastore specifically dedicated to helping published authors make the most of their experience on the site. It is free for any author with a book on Amazon.com, surprisingly easy to use and provides several benefits to the end user that shouldn't be missed.
SIGN UP The signup process is basic and easily understood. When an author visits the Author Central website and selects Join Now, they can either log in with an existing Amazon.com account or create a new one. Once an author agrees to the Terms and Conditions they are then asked to enter the name under which they have authored books. A list of possible book matches is presented, allowing the author to choose those written by them. Once at least one book has been selected, the Author Central account is created and a confirmation email is automatically sent by the system. The author must respond to the email to verify the account. In some cases, Amazon.com will contact the publisher to verify your identity, though the approval process rarely takes longer than 7 days. In the event that you have to wait for approval, let's cover the PROFILE tab and the information it contains first:
The PROFILE Tab
The Author Central profile is divided into 5 basic categories: biography, photos, blog feeds, events and videos. With a verified account, each of these categories can be written and edited by the author.
Biography The biography must be at least 20 words and must be written in plain text â€“ no HTML allowed. 3-4 well-crafted sentences are usually adequate without becoming overbearing. Photos The author photo must be a JPG. The optimal size is 200 pixels by 225 pixels but if you are unsure about cropping your own images, the system will handle it automatically so long as your image is between 300 and 2500 pixels and no larger than 4MB. Blog Feeds If you have a blog, this is an excellent opportunity to provide current information to fans and potential readers who visit your Author Central page. Adding your blog feed is simple to do and you can edit or delete a feed at any time. Events Another underutilized tool on Author Central is the ability to add events and appearances to an Author Central profile. This feature makes it easy for readers to learn where you will be and how they can see you. Videos Authors have the ability to upload video content to their Author Central profile provided they meet certain guidelines. This is an excellent way to personalize a profile and make for a more direct and personal experience. continued on next page
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