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Tips for Web Success Spend time looking around the internet and finding websites that you like. These don't have to be websites in your industry. Jot down the address (www.thecoolwebsite.com) and what you like about it. This will help the designer. Follow the "Rule of Three." Always keep your domain name registered with a separate company from your web hosting company. (For instance, register your domain name with GoDaddy and buy hosting from HostGator.) Make sure that your web developer does not host your website on their server. By keeping everything separate, you retain control over your domain name and website and no developer can hold it hostage. If you don't understand something, ask. Your web designer works for YOU, not the other way around. They don't know everything about running a garden center, and you don't know everything about a website. Make sure to speak up during the design phase. It is easier to make changes to the overall look of the website while it is on the virtual drawing board. Once the website is in code form, changes can still be made, but they take more time. Again, you want to make sure that the design is something that you are comfortable with. A good designer will work with you to help you achieve the look and feel that you want, but a good designer will also tell you if something that you suggest will detract from the usability of the website. They will also alert you if it appears that you want to add components that will require a lot of time for maintenance. In the end, be sure to remember that your website is your online business card. It is often the first impression that potential customers will have, so you need to be sure that it is sending the right message from the start. Don't give in to pressure and rush into decisions you may not be happy with. Take the time to carefully consider what you are doing now so that you can reap the rewards for years to come.
The premier issue of the first and only magazine for the garden communicator.